October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    15–17 Sep 2026

    City / country

    Shanghai, China

    Venue

    Shanghai New International Expo Centre

    Time

    9:00 AM – 4:30 PM

    20 Floor Picks

    Matched booths for Sign China Shanghai

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Official Website Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    SIGN CHINA was founded in 2003. After more than 20 years of development, the brand influence has become well-known around the world.

    In 2026, the exhibition will continue the strategic layout of "Spring and Autumn Double Exhibitions" opening in Shenzhen in March and launching at the Shanghai New International Expo Center (Pudong) in September. The 2026 Shanghai Autumn Exhibition (28th edition) is recognized by the industry as the "Oscar" event for the global printing and LED digital signage industry.

    This exhibition realizes "five exhibition linkage and resource integration"

    TL;DR

    1. 1Recognized as an "Oscar"-level event in the global advertising, printing, LED and digital signage
    2. 2It will be held at the Shanghai New International Expo Center from September 15th
    3. 3It is expected to bring together more than 1,000 selected high-quality exhibitors and attract
    4. 4Realizing the "five exhibition linkage", LED CHINA, Digital Signage China, Digital Printing China and
    5. 5It covers the entire industry chain of advertising signs, digital printing, LED and digital

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Heads of advertising agencies, advertising production companies and purchasing decision-makers
    Signage business owners, designers and engineers
    Digital jet printing, graphics and text printing business operator and technical director
    LED display and lighting engineering companies and integrators
    Marketing and purchasing managers for retail chains, commercial real estate, and shopping malls
    Exhibition display, event planning, and exhibition design company employees
    Printing buyers in textile and clothing, home decoration, creative packaging and other industries
    System integrator in smart transportation, smart cultural tourism, digital media and other fields
    Import and export traders, agents and international buyers from more than 160 countries and regions around the world

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Inkjet printing equipment and ink manufacturers
    Digital printing equipment and consumables manufacturer
    Indoor and outdoor digital printing material supplier
    Acrylic and other advertising boards and craft products companies
    Laser engraving and cutting equipment and accessories manufacturers
    Logo, light box, luminous character production company
    New retail, merchandising display, POP display solution provider
    LED display and lighting product manufacturers
    Smart display and digital signage system integrator
    Advertising production equipment, display equipment, advertising supplies suppliers
    High-quality manufacturers in the advertising, printing, LED, and digital signage industries from China and around the world

    Product categories

    Key solution areas showcased across the event.

    Inkjet printing equipment and ink
    Digital printing equipment and supplies
    Indoor and outdoor digital printing materials
    Acrylic and other advertising boards and processes
    Laser engraving and cutting equipment and accessories
    Signs, light boxes, luminous characters
    New retail, merchandising display, POP
    LED display and lighting
    Smart display and digital signage

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    8
    W1W2W3W4OW5OW6OW7OW8

    Shanghai New International Expo Centre

    2345 Longyang Road, 201204 Shanghai, China

    Entrances & gates

    South Hall (No. 1 Entrance Hall)

    W1W2W3W4OW5OW6OW7OW8

    The main entrance of the exhibition hall. Take Exit 5 of Huamu Road Station of Metro Line 7 and walk for 5 minutes. You can also walk for about 15 minutes from Longyang Road Station (Line 2, Line 7, Line 16, Line 18) to the Audience Registration Office No. 1 in the South Hall

    Entrance Hall 2 (North Hall)

    Located on Fangdian Road, near Huamu Road -. It is a 2-minute walk from Exit 2 of Huamu Road Station of Metro Line 7

    Facilities

    Parking

    SNIEC has a total of 4,603 parking spaces. Parking fee standards vary depending on the exhibition. The common standard is 5-10 yuan per hour, with a cap of 40-80 yuan per day. The exhibition hall is located at the intersection of Longyang Road and Luoshan Road, and can be reached directly from the city center across Nanpu Bridge and Yangpu Bridge

    4,603 spaces · CN¥40.00/day

    Accessibility

    The exhibition hall adopts a single-layer step-free design, with full ramps for barrier-free access - -. There are disabled restrooms and special facilities for disabled people in the exhibition hall. During some exhibitions, free rental of manual wheelchairs and rental of electric wheelchairs are provided on site

    Prayer rooms

    No official prayer room was found in the pavilion. There are very few prayer rooms attached to public places in Shanghai. There are halal restaurants to choose from in the exhibition hall

    Charging points

    The exhibition hall is equipped with slow-speed charging piles (Eve Energy brand, 25) -. You can rent power banks at the convenience store in the exhibition hall. Mobile phone charging stations are available at some exhibition sites

    On-site shuttle

    During some exhibitions, the organizer provides free shuttle buses from Longyang Road Metro Station (Line 2/7/16) to and from the exhibition hall. The shuttle bus will leave as soon as it is full -. Please refer to the official announcement of each exhibition for specific operational arrangements

    Food options

    McDonald's, Subway, old uncle, Dicos, Dongfang Jibai, Green Spring Food Court, Huizhan Chinese Restaurant, Grandpa's cafeteria, Halal·Uncle Kader Restaurant, MILANO coffee, La Cite Café, Paulaner (N2), Lamborghini German Restaurant (E2), FamilyMart, Lawson convenience store, Historic convenience store

    On-site dining

    Parking: SNIEC has a total of 4,603 parking spaces -. The parking fee is 8 yuan per hour, with a cap of 64 yuan per day, applicable to cars or other light vehicles -. By car, you can navigate to P1, P2, P4, P5, P6 parking lots -. There is a P1 or P2 parking lot near the main entrance of the exhibition (entrance hall No. 7, Gate 3)

    Gate: The main entrance to the exhibition hall is the South Hall (Entrance Hall 1), located at No. 2345 Longyang Road. Self-driving vehicles can enter the venue area through Gate 1 and Gate 7

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    September 15 – 16,9:00 AM – 5:30 PM
    September 17,9:00 AM – 4:30 PM (visitor admission closes 30 minutes before end time each day)

    • Pre-Registered Trade Visitor Pass

      Complimentary multi-day admission for trade visitors and buyers with online pre-registration

    • On-Site Registration Ticket

      Applicable for visitors registering in person at the venue without advance online registration

      CN¥100.00

    • VIP International Hosted Buyer Pass

      Includes VIP lounge access, factory visit shuttle, and scheduled supplier matchmaking meetings

    Register

    Ticket info

    Badge collection

    Real-name verification policy strictly enforced. International visitors present original passport at Overseas Buyer Counter; domestic visitors tap Chinese Resident ID at SNIEC turnstiles

    Ticket notes

    Sign China is a premier global B2B trade event for digital signage, LED displays, commercial lighting, and printing technologies. Pre-registration online provides free multi-day admission for professional trade buyers. Unregistered visitors registering on-site are subject to a standard entrance fee

    Who runs the show

    Organisers

    Trust Exhibition

    Organizer

    EmailCallWebsite

    Ms. Wang

    Visitor Services

    EmailCallWebsite

    Booth Booking Hotline

    Exhibitor Services

    CallWebsite

    What's on

    Programme

    Topic tracks

    Digital PrintingDigital Textile PrintingIndoor & Outdoor Printing MaterialsAcrylic and Other Sign PanelsLaser Engraving & CuttingSignage, Lightboxes & Channel LettersNew Retail & POP, POS DisplaysLED LightingLED Displays & Digital Signage

    Co-located events

    LED CHINA 2026 · Shanghai (The 26th Shanghai International LED Exhibition)

    Separate ticket

    Digital Signage China 2026 · Shanghai (International Smart Display and Digital Signage Exhibition)

    Separate ticket

    Digital Printing China 2026 · Shanghai (International Printing, Graphics and Digital Printing Exhibition)

    Separate ticket

    PALS Asia 2026 · Shanghai (Asia International Professional Lighting and Sound Exhibition)

    Separate ticket

    Awards

    China Advertising Great Wall Award and Yellow River Award Works Exhibition

    Annual

    SIGN CHINA has introduced the China Advertising "Great Wall Award and Yellow River Award" exhibition for the first time since 2018, creating an exhibition area for the development history of the advertising logo and LED and digital signage industries. The Great Wall Award is the oldest and most influential professional award in China's advertising industry, while the Yellow River Award focuses on the field of public service advertising. The introduction of the two-award exhibition adds an authoritative perspective of national-level advertising creativity and public welfare communication to the exhibition

    Advertising CreativityPublic Service AnnouncementLogo DesignDigital Communication
    source

    How the last edition performed

    Previous edition

    Current edition

    2026 · 100,000 visitors · 1,000 exhibitors

    It is expected to bring together 1,000+ exhibiting companies and 3,000+ exhibiting brands, attracting buyers from 160+ countries and regions

    Forecast — not final

    Visitors

    21,342

    Exhibitors

    800

    Visitor countries

    157

    Growth over time

    Edition recap

    On September 17-19, 2025, the 26th Shanghai International Advertising Exhibition (SIGN CHINA), the 24th Shanghai International LED Display and Lighting Exhibition (LED CHINA), the 2025 Shanghai International Inkjet Printing Textile and Digital Printing Exhibition (DIGITAL PRINTING CHINA), and the 2025 Shanghai International Smart Display and Digital Signage Exhibition (DIGITAL SIGNAGE CHINA) were successfully held at the Shanghai New International Expo Center (Pudong). According to statistics from the Shanghai Notary Office, the cumulative number of buyers in the three days reached 21,342, coming from 157 countries and regions around the world. The number of exhibitors has jumped from 500+ in 2024 to 800+, with a growth rate of over 60%. For the first time, the exhibition has been reported in Chinese and English by national media such as CCTV and Xinhua News Agency.

    New this edition

    • 1

      Five exhibitions linked together, scale upgraded

      The 2026 Shanghai Autumn Exhibition will achieve "five exhibition linkage", holding LED CHINA, Digital Signage China, Digital Printing China and PALS Asia at the same time, using a total of eight exhibition halls W1-W4 and OW5-OW8

      Source

    Testimonials

    The purpose of my trip was to find promotional gifts and to learn about new printing equipment to upgrade our printing technology. This exhibition is very special, with many innovative printing technologies on display, which is completely different from other exhibitions. I have participated in two Canton Fairs before, but I found richer supplier resources here

    Buyers from Jordan · 2025

    This is my first time to visit the SIGN CHINA & LED CHINA exhibition and my first time in China. The experience is very profound. As a conference and event planner, I have been paying attention to the latest trends in the industry, and I saw many eye-catching LED/LCD products at this exhibition, with a very complete range. Today was my last day at the show, but I will definitely come back next year we were very pleased with our experience

    Buyers from Austria · 2025

    This is my third visit. I hope to discover new products, new companies, and new business opportunities. The quality of Chinese products is very high and the purchasing process is very convenient. I really enjoy the exhibition experience here

    Buyers from Canada · 2025

    This is my second time here. This is a large-scale and high-value exhibition. I saw many new products including LED displays and related equipment that I was looking for. I often purchase from China because it is cost-effective and the quality is guaranteed

    buyers from india · 2025

    Next edition outlook

    2026-09-15 – 2026-09-17
    confirmed

    The 2026 Shanghai Exhibition (the 28th session) will achieve a comprehensive upgrade based on the previous session. The exhibition continues the "Spring and Autumn Double Exhibition" strategy and will be held at the Shanghai New International Expo Center from September 15th to 17th. This year's "Five Exhibitions Linkage" has been implemented. PALS Asia (Asian International Professional Lighting and Sound Exhibition) has been added to the original four exhibitions, using a total of eight exhibition halls W1-W4 and OW5-OW8. It is expected to bring together more than 1,000 exhibitors and 3,000+ exhibiting brands, attracting buyers from 160+ countries and regions. The exhibition focuses on cutting-edge trends such as personalized customization technology, AI digital signage, and Micro LED, and has a special personalized customization experience area -. China has implemented a visa-free policy for more than 90 countries, providing great convenience for overseas buyers to visit

    The number of exhibition halls has been expanded from 5 to 8 (W1-W4 and OW5-OW8), and the exhibition scale has been significantly expanded During the same period, the exhibition was upgraded from "Four-Exhibition Linkage" to "Five-Exhibition Linkage", with the addition of PALS Asia The number of exhibitors is expected to increase from 800 to more than 1,000, and the number of buyer countries expanded from 157 to 160+ A new personalized customization experience area has been added to showcase innovative techniques such as relief embossing and 3D imitation embroidery AI digital signage and Metaverse application demonstrations are further deepened, extending from concept demonstrations to large-scale commercial cases

    Impact

    A bigger and stronger platform

    As the 'Oscar' event for the global printing and LED digital signage industry, the 2025 Shanghai Exhibition (26th edition) has achieved three 'unprecedented' breakthroughs in exhibitor scale, global coverage and authoritative media focus. The number of exhibiting companies has jumped from more than 500 in 2024 to more than 800, with a growth rate of over 60%, and the matrix of exhibits has become increasingly rich and diverse. Authoritatively certified by the Shanghai Notary Office [Document No.: (2025) Hudong Zhengjing Zi No. 7104], the exhibition attracted professional buyers from 157 countries and regions to gather at the scene, and the number of buyers covering countries set a new record in the history of Shanghai exhibitions. For the first time, the exhibition received in-depth bilingual coverage in Chinese and English by national media such as CCTV and Xinhua News Agency, and the exhibitors’ hard-core technological capabilities and the internationalization of the exhibition were highly recognized. The scene was crowded with people, the atmosphere for negotiation and cooperation was lively, exhibitors frequently reported good news, many buyers signed orders at home and abroad on the spot, and the exhibition results exceeded expectations

    Audience quality

    High-value decision-makers

    The quality of visitors and the degree of internationalization at the Shanghai Exhibition in 2025 have reached a record high. Authoritatively certified by the Shanghai Notary Office, the cumulative number of buyers in the three days reached 21,342, coming from 157 countries and regions around the world. The number of buyers covering the countries reached the highest number in the history of the Shanghai Exhibition. On the last day of the exhibition, a total of 8,007 buyers from 118 countries and regions around the world were welcomed. On the first day of the exhibition, 13,523 visitors arrived, covering 137 countries and regions around the world. Industry associations from Australia, New Zealand, Vietnam, South Korea and other countries organized groups to visit. Advertising logo organizations and associations around the world have given full support, and visiting groups have been checking in one after another. The exhibition has a high degree of internationalization and is highly recognized and praised by international buyers, especially European and American buyers

    Exhibitor outcomes

    Real business growth

    The 2025 Shanghai Exhibition brought exhibitors business returns that exceeded expectations. The scene was very lively, with crowds of people and a lively atmosphere for negotiation and cooperation. Exhibitors frequently reported good news. Many buyers signed orders at home and abroad on the spot. The results of the exhibition exceeded expectations. The number of exhibitors has jumped from more than 500 in 2024 to more than 800, with a growth rate of over 60%. The phenomenon of "a seat is hard to find" highlights the market's high recognition of the value of the exhibition -. Feedback from exhibitors showed that many long-term customers appreciated the reusable environmental protection solution of the booth design, believing that it was both cost-saving and environmentally friendly. Through the "Four Exhibitions Linkage" model, the exhibition allows buyers to complete the entire chain of procurement from core equipment to supporting solutions in the same exhibition hall without having to travel, significantly improving docking efficiency and experience

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    China

    Why it matters

    SIGN CHINA 2026 · Shanghai is recognized as the "Oscar" event in the global advertising, printing, LED and digital signage industries. Its strategic value is reflected in four dimensions: First, it is a one-stop procurement platform for the entire industry chain. The exhibition has achieved "five exhibition linkage", holding LED CHINA, Digital Signage China, Digital Printing China and PALS Asia at the same time, covering the complete industry chain from traditional advertising sign production to LED display, from printing equipment to professional lighting and audio. Buyers can complete all categories of purchases at the same venue. Second, industry trend vane. The exhibition focuses on displaying cutting-edge technology applications such as AI digital humans, naked-eye 3D, Micro LED, and personalized customization. It is the core window for insight into the industry's transformation from "device output" to "content + service output". Third, global business docking. In 2025, the Shanghai Exhibition will be certified by the Notary Public and attract professional buyers from 157 countries and regions. In 2026, it is expected to exceed 160 countries. The exhibition has a high degree of internationalization and is recognized by the industry as the most international exhibition for buyers among similar exhibitions in the world. Fourth, booster of industrial upgrading. The exhibition promotes the deep integration of traditional advertising signage industry with AI and digital technology, and helps enterprises transform from a single product provider to a scenario-based solution service provider. It is a key platform for high-quality development of the industry

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI technology reshapes the advertising signage industry, from tools to ecology

    The strong rise of new digital technologies such as AI, Metaverse, and naked-eye 3D has promoted the deep integration of technology and traditional industries and has become a core trend in the transformation and upgrading of the advertising industry. AI digital people transform into smart shopping guides in stores and tour guides in museums and scenic spots, achieving a combination of efficient service and immersive experience. The advertising sign industry is undergoing a transformation from "equipment output" to "content + service output". The arrival of AI has intensified industry anxiety. In the next 5 to 10 years, three types of entities will emerge in the industry large-scale enterprises, technology-based enterprises and platform-based enterprises

    Source
    02

    LED display industry moves from "technical competition" to "scenario definition"

    The LED display industry is shifting from an arena of technical parameters to a solution track with "scenarioization" as its core. Manufacturers no longer regard cold modules as the end point of display, but place the screen into real environment slices. The Samsung VXT cloud digital signage platform displayed by Samsung breaks the barriers of display media such as LED, LCD, and electronic paper, and realizes full-link content management and distribution. China's commercial display market is expected to grow from approximately US$18-22 billion in 2026 to US$35-45 billion in 2035, with a compound annual growth rate of 7-9%

    Source
    03

    Digital printing accelerates towards mass production, and market share continues to increase

    In 2025, the digital printing market share has reached 35% of the total printing volume, and is expected to further increase to 40% in 2026. The digital printing market is showing three major trends: digital printing is accelerating towards mass production, digital capabilities have become the key to flexible production of enterprises, and enterprises need to break through single production boundaries and extend upstream and downstream of the industrial chain. The market size of China's industrial-grade inkjet equipment is estimated to exceed 28 billion yuan in 2026. The digital jet printing process eliminates the plate making process and accurately follows the trend of personalized customization on the consumer side

    Source
    04

    The digital signage market is growing steadily, and scenario-based solutions have become the focus of competition

    The global commercial digital signage display market size will be approximately US$12.5 billion in 2025, and is expected to reach US$17.56 billion in 2032, with a compound annual growth rate of 5.0%-. In the first half of 2026, China's indoor digital signage complete machine sales were approximately 551,000 units, a year-on-year increase of 5.4%. TCL ranked first in China's indoor digital signage market with a sales volume market share of 12.2%. The core feature of the industry is "purchasing on demand and space", and the integration of hardware and scene adaptation solutions has become a trend

    Source
    05

    The advertising sign industry is upgrading to the "brand space presentation industry"

    The essence of the advertising logo industry is evolving from simple logo production to a "brand space presentation industry". The industry is facing core development dilemmas such as intensified involution, prominent triangular debt, and oversupply. Overcapacity, product upgrades, engineering development, AI digitization, and industrial platformization have become six future development trends. The market demand for one-stop solutions that can integrate "hardware + content + interaction" has surged. The giant sign light box creates an immersive "giant experience" and injects new momentum into industrial development

    Source

    Market news

    Latest updates from across the market.

    TCL commercial display digital signage reaches the top spot in China, ranking first with 12.2% market share

    Read

    300+ industry colleagues gathered in Shanghai, and the 2026 "Digital Printing in China" Technology Development Forum was successfully held

    Read

    Wenxin Exhibition visited the Yangtze River Delta Industry Association to discuss cooperation plans for the Shanghai Autumn Fair

    Read

    SIGN CHINA 2026 goes to North America and appears at the American ISA advertising exhibition

    Read

    SIGN CHINA & LED CHINA Shanghai Autumn Fair opens in September, realizing the linkage of five exhibitions

    Read

    The 25th LED CHINA and SIGN CHINA Shenzhen Spring Fair kicks off, AI digital advertising new technology empowers diverse scenarios

    Read

    Advertising signs and LED display industry exhibition ecosystem

    September 2026 to August 2027

    As the industry's flagship exhibition, SIGN CHINA has established a strategic layout of "Spring and Autumn Double Exhibitions" the Shenzhen Spring Fair in March and the Shanghai Autumn Fair in September form annual twin peaks. LED CHINA, Digital Signage China, Digital Printing China and PALS Asia held at the same time realize the "five exhibition linkage", covering the entire industry chain of advertising signs, LED display, digital signage, printing equipment and professional sound and light. The industry exhibition ecology also includes regional professional exhibitions such as Shenzhen International Advertising Sign and LED Exhibition, Shanghai International Digital Signage System and Application Exhibition, as well as international benchmark exhibitions such as ISE (Europe) and ISA (USA)

    15–17 Sep 2026

    SIGN CHINA 2026 · Shanghai (The 28th Shanghai International Advertising New Technology Autumn Fair)

    Shanghai, China

    It is expected to bring together more than 1,000 exhibitors and attract buyers from 160+ countries and regions

    website
    15–17 Sep 2026

    Shenzhen International Advertising Sign and LED Exhibition

    Shenzhen, China

    Expected 230,000 visitors and 1,500 exhibitors

    15–17 Sep 2026

    Shanghai International Digital Signage System and Application Exhibition

    Shanghai, China

    Expected 209,000 visitors and 2,000 exhibitors

    15–17 Sep 2026

    ISE 2026(Integrated Systems Europe)

    barcelona, Spain

    The LED display industry has shifted from "technology competition" to the core display platform of "scene definition"

    website

    Spring purchasing window (February-March)

    Shanghai International Digital Signage System and Application ExhibitionShenzhen International Advertising Sign and LED ExhibitionISE 2026

    The purchasing habits of international buyers are concentrated in spring, which is the exhibition season with the most complete industrial chain for advertising printing and digital display LED

    Autumn purchasing window (September)

    SIGN CHINA 2026 · Shanghai

    September is the node for purchasing trends and new product releases in the advertising industry. It is the golden purchasing season with a large proportion of purchasing throughout the year

    The exhibition date and scale are based on official channels of each exhibition and industry public information. Some are forecast data and are for reference only

    Plan your trip

    Travel & logistics

    Local currency · CNY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    PVG

    Shanghai Pudong International Airport

    Taxi fare is about 85-130 yuan. Maglev train: It only takes 8 minutes to reach Longyang Road Station, one-way is 50 yuan (40 yuan one-way when showing ticket), 80 yuan for round trip. Subway: Take Line 2 to Longyang Road Station, then walk or transfer to Line 7 to Huamu Road Station; it takes about 40-60 minutes and the fare is about 4-6 yuan. Airport bus: Airport Line 3, Airport Line 6, Airport Line 5, etc. can be reached. It takes about 30-40 minutes and the fare is 16-30 yuan

    About 30-35 kilometers

    to venue

    About 35-40 minutes

    by car

    SHA

    Shanghai Hongqiao International Airport

    Taxi fare is about 95-120 yuan. Subway: Take Line 2 to Longyang Road Station, then walk or transfer to Line 7 to Huamu Road Station; it takes about 50-60 minutes and the fare is about 6 yuan

    About 27-35 kilometers

    to venue

    About 35-60 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    upscale
    Surrounding the exhibition hall (within walking distance)

    USD 120–250 / night

    For example, Kerry Hotel Pudong, Shanghai (about 350 meters away from the exhibition hall), Jumeirah Himalayas Hotel Shanghai (walk 880 meters to the exhibition hall, deluxe room about 1,980-2,150 yuan/night)

    Mid-range
    Surrounding the exhibition hall/Longyang Road/Huamu Road

    USD 50–120 / night

    For example, Intercity Shanghai New International Expo Center Hotel (about 600 meters away from the exhibition hall, starting price is about US$41); Shanghai Dorsett Hotel (13 minutes' drive to the exhibition hall, about 720-760 yuan/night); Jianguo Puyin Hotel (about 0.8 kilometers away from the exhibition hall)

    Economical
    2-5 kilometers around the exhibition hall

    USD 25–50 / night

    For example, Hanting Hotel (Longyang Road Maglev Branch, about 460 meters from the exhibition hall); Lavande Hotel (Huamu Road Branch); Ji Hotel (New International Expo Center Branch, about 1.5 kilometers from the exhibition hall)

    Local transport

    Get around the city with these convenient transport options.

    subway

    Estimated cost3-6 yuan
    Best forTake Line 7 Huamu Road Station (exit No. 5) and walk 5 minutes to the South Hall (No. 1 Entrance Hall); or exit No. 2 and walk about 2-3 minutes directly to the No. 2 North Entrance Hall. Longyang Road Station (Line 2/7/16/18, Maglev Train) is only more than 600 meters away from the exhibition hall, about a 10-minute walk

    Metro Line 7 can go directly to the exhibition hall and is the preferred mode of transportation. Longyang Road Station is a large transportation hub where multiple lines intersect

    bus

    Estimated cost2 yuan
    Best forBridge Line 5, Bridge Line 6, Dongchuan Line, Shenqing Line, Yangzhu Line, Fangchuan Line, Hushi Line, Shenjiang Line, etc. can all reach the exhibition hall directly. There are also lines 989, Huamu 1, Airport Line 3, Airport Line 6, 975, 976 and other lines passing around the exhibition hall

    Bus hotline: +86-21 12319

    Taxi/Online ride-hailing

    Estimated costIt depends on the distance, for example, Pudong Airport is about 85-130 yuan, and Hongqiao Airport is about 95-120 yuan
    Best forLocate "Shanghai New International Expo Center Entrance Hall 3" (intersection of Huamu Road and Luoshan Road) or "Shanghai New International Expo Center Gate 7" -. There are designated pick-up and drop-off points outside the entrance of each exhibition hall

    The roads around the exhibition are very congested during peak hours, so please allow enough time

    Self-driving/parking

    Estimated costThe parking fee is 8 yuan per hour, with a cap of 64 yuan per day
    Best forThe exhibition hall is located at the intersection of Longyang Road and Luoshan Road, and can be reached directly from the city center across Nanpu Bridge and Yangpu Bridge

    There are a total of 4,603 parking spaces at the exhibition hall -. Parking spaces are tight during large-scale exhibitions, so it is recommended to give priority to the subway

    magnetic levitation train

    Estimated costOne-way 50 yuan (40 yuan with air ticket), round trip 80 yuan
    Best forIt only takes 8 minutes from Pudong International Airport to Longyang Road Station

    After getting off at Longyang Road Station, you can walk (about 10 minutes) or transfer to Metro Line 7 (1 stop) to the exhibition hall

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    M visa (business visa)People who go to China for commercial and trade activities, including participating in exhibitions, business meetings, supplier visits, contract negotiations, etc. Citizens of countries that do not apply for unilateral visa exemption or transit visa exemption policies need to apply for this visa—Usually 4 working days expedited or express service can be requested -. The specific time varies depending on the embassy and consulate and the volume of applications
    Unilateral visa-free entryApplicable to citizens of specific countries holding ordinary passports (as of September 2026, covering more than 50 countries in Europe, Asia, Oceania, and America), who come to China for business, tourism, family visits, exchange visits, or transit for no more than 30 days. Applicable countries include: France, Germany, Italy, Netherlands, Spain, Switzerland, Ireland, Hungary, Austria, Belgium, Luxembourg, Poland, Slovenia, Portugal, Greece, Cyprus, Slovakia, Norway, Finland, Denmark, Iceland, Andorra, Monaco, Liechtenstein, Bulgaria, Romania, Croatia, Montenegro, North Macedonia, Malta, Estonia, Latvia, Russia, Sweden, United Kingdom (35 European countries); Australia, New Zealand (2 countries in Oceania); Brunei, South Korea, Japan, Saudi Arabia, Oman, Kuwait, Bahrain (7 countries in Asia); Brazil, Argentina, Chile, Peru, Uruguay, Canada (6 countries in the Americas)—Visa-free entry, no need to apply in advance
    240-hour transit visa-freeApplicable to citizens of 57 countries (including the United States, Russia, the United Kingdom, Canada, Brazil, Australia, Japan, South Korea, etc.), holding an ordinary passport and a connecting ticket with a confirmed date and itinerary, transiting from China to a third country or region—Visa-free transit, no need to apply in advance

    As of September 2026, China has implemented a unilateral visa-free policy for more than 50 countries (valid until December 31, 2026). Applicable countries include: 35 European countries (France, Germany, Italy, the Netherlands, Spain, Switzerland, Ireland, Hungary, Austria, Belgium, Luxembourg, Poland, Slovenia, Portugal, Greece, Cyprus, Slovakia, Norway, Finland, Denmark, Iceland, Andorra, Monaco, Liechtenstein, Bulgaria, Romania, Croatia, Montenegro, North Macedonia, Malta, Estonia, Latvia, Russia, Sweden, United Kingdom); 2 countries in Oceania (Australia, New Zealand); 7 countries in Asia (Brunei, South Korea, Japan, Saudi Arabia, Oman, Kuwait, Bahrain); 6 countries in the Americas (Brazil, Argentina, Chile, Peru, Uruguay, Canada) -. Citizens of the above-mentioned countries who come to China for business, tourism, family visits, exchange visits, or transit for a period not exceeding 30 days can enter China without a visa. In addition, citizens of 57 countries can apply for the 240-hour transit visa-free policy. The specific application of visa exemption shall be subject to legal inspection by the Chinese border inspection agency upon entry

    China accepts ATA Carnet for temporary import of goods -. The ATA Carnet was established by the World Customs Organization (WCO), which allows the holder to temporarily bring specific goods such as exhibits, professional equipment, commercial samples, and sporting goods into China without paying import taxes and duties. The ATA carnet is valid for 1 year and can be extended for 1 year. The entire process is done online and can usually be completed within 3 working days. A security deposit (generally 10%-50% of the total value of the goods) is required for processing, but it can be reduced or reduced through credit evaluation services. The entry and exit period of the temporary entry and exit goods under the ATA carnet endorsed by the customs is consistent with the validity period of the carnet (generally one year). Exhibitors can apply through the China Council for the Promotion of International Trade (CCPIT) ATA application website

    Official visa page

    Weather

    The average temperature in Shanghai in September is 21℃-28℃, with an average daytime temperature of 28℃ and an average nighttime temperature of 21℃. September is the dry season with less precipitation. It is recommended to wear cotton and linen shirts, thin T-shirts and other cool and breathable clothes, and bring a light jacket at night

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The exhibition hall is located at No. 2345, Longyang Road, Pudong New Area. Huamu Road Station of Metro Line 7 can directly reach the exhibition hall (next to Exhibition Hall W5); Longyang Road Station of Metro Line 2 is about 600 meters away from the exhibition hall and can be reached by walking in about 10 minutes. Longyang Road Station, a large transportation hub, gathers subway lines 2/7/16, maglev trains and multiple bus lines. Bus lines: No. 989, Daqiao No. 5 Line, Daqiao No. 6 Line, Huamu No. 1, Pudong No. 22, etc. Taxis can go directly to each entrance hall -. During some exhibition periods, the organizer provides free shuttle bus to and from the exhibition hall from Longyang Road Metro Station

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business Etiquette and Communication

    Chinese business culture focuses on etiquette and relationship building. When communicating with Chinese companies, it is recommended to use both hands to deliver business cards, which should be printed in both Chinese and English. There is usually a brief greeting before the meeting, and you can prepare some positive comments about the exhibition or praise for the city of Shanghai. In business negotiations, patience and willingness for long-term cooperation are more important than rushing to close a deal

    Language support

    The official languages ​​of the exhibition are Chinese and English, and major exhibitors usually have bilingual staff in both Chinese and English. As an international city, Shanghai has good English service capabilities in hotels, airports, and major business districts. It is recommended that international buyers download translation mobile apps for emergency use

    Payment and consumption

    China has popularized mobile payment (WeChat Pay, Alipay), and international tourists can bind international credit cards to use it. Cash (RMB) is still accepted, and it is recommended to keep a small amount of cash for small purchases. Merchants in large shopping malls, hotels and exhibition halls generally accept international credit cards such as Visa and Mastercard

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Shanghai Pudong International Airport (PVG) or Shanghai Hongqiao International Airport (SHA)

    It is recommended to book your flight tickets 2 to 3 months in advance to get better prices. Pudong Airport has a maglev train that can quickly reach the city

    Visa

    Whether foreign visitors participating in SIGN CHINA 2026 Shanghai need to apply for a visa depends on their nationality and travel arrangements. Citizens of some countries can enjoy unilateral visa exemption (30 days) or 240-hour transit visa exemption policy; those who do not meet the conditions for visa exemption need to apply for an M-type business visa at the local Chinese embassy or consulate before entering the country. The official website of the exhibition provides visa invitation letter application service during the pre-registration process

    Processing: Standard processing is usually 4 working days -; expedited or express service may shorten the time -. It is recommended to submit your application at least 2-3 weeks in advance

    From December 11, 2023 to December 31, 2026, some Chinese embassies and consulates abroad will implement phased fee reductions for M visas. The actual visa fee varies depending on the nationality, embassy or consulate and visa type. Please refer to the announcement of the Chinese embassy or consulate in your location -. The application must be filled out and submitted online through the Chinese Visa Online Application System (https://consular.mfa.gov.cn/VISA/). You can apply for a visa invitation letter during the exhibition pre-registration process -. All visitors must hold a valid passport (valid for more than 6 months) and supporting documents consistent with the purpose of entry

    OfficialPartner

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Longyang Road/Huamu Road, Pudong New Area (around the exhibition hall, accessible on foot or by short-distance transportation) · Pudong New Area Century Park/Lianyang Community (3-5 kilometers away from the exhibition hall, directly accessible by Metro Line 7) · Lujiazui Financial District (about 5 kilometers away from the exhibition hall, transfer from Metro Line 2 to Line 7)

    upscale

    USD 120-250 / night

    Book

    Mid-range

    USD 50-120 / night

    Book

    Economical

    USD 25-50 / night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Pudong Airport: Maglev train to Longyang Road Station (8 minutes, 50 yuan), transfer to Metro Line 7 to Huamu Road Station or walk for 10 minutes; taxi takes about 35-42 minutes, 85-95 yuan. Hongqiao Airport: Metro Line 2 to Longyang Road Station (about 50 minutes, 6 yuan), transfer to Line 7; taxi takes about 45-60 minutes, 100-130 yuan

    Hotel → venue: Walking: It takes 5-15 minutes to walk from hotels around the exhibition hall (Kerry, Himalaya, Intercity, etc.). Subway: Line 7, Huamu Road Station, Exit 5 to the South Hall; Line 2, Longyang Road Station, Exit 9, a 10-minute walk. Taxi/online car-hailing: It takes 10-30 minutes to reach most areas in Pudong and costs 20-60 yuan

    Ride-hail: Didi Chuxing (DiDi) is Shanghai's mainstream online car-hailing platform and supports international credit card binding. The starting price of a taxi is 14 yuan (3 kilometers), and the subsequent price is 2.5 yuan/km. The price of online car-hailing is slightly higher than that of taxis, but hailing a taxi is convenient

    Public transit: Subway Line 7 Huamu Road Station (exit Exit 2, walk 2 minutes to Entrance Hall 2, exit Exit 5, walk 5 minutes to the South Hall); Metro Line 2 Longyang Road Station (exit Exit 9, walk 10 minutes to Entrance Hall 1). Bus: Daqiao Line 5, Bridge Line 6, Dongchuan Line, Shenqing Line, etc. go directly to the exhibition hall

    Parking: There are a total of 4,603 parking spaces in the exhibition hall. The parking fee is about 5-10 yuan per hour, with a maximum price of 40-80 yuan per day. You can drive in from Gate 1 and Gate 7, and the P1/P2 parking lot is close to the South Hall

    Weather

    Plan and pack for the event climate.

    Month: September

    Temperature: 21℃-28℃

    Seasonality: September is the dry season with less precipitation

    Packing: It is recommended to wear cotton and linen shirts, thin T-shirts and other cool and breathable clothes, and bring a light jacket at night

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:30Arrive at the exhibition hall and enter from the South Hall (Entrance Hall 1)
    2. 09:00 to 12:00Visit Halls W1-W4 (advertising signs, printing, LED display)
    3. 12:00 to 13:00Lunch (there is a dining area in the exhibition hall)
    4. 13:00 to 16:30Visit OW5-OW8 halls (digital signage, digital printing, lighting and sound)
    5. 17:00Depart and go to Century Park or Lujiazui for leisure

    Plan your trip

    Planning

    Best day to visit: September 16, 2026 (the next day)

    The first day (September 15th) is the opening day, with a large flow of people, and some exhibitors may still be setting up. On the second day (September 16th), the exhibitors are fully ready, and the flow of visitors is moderate, making it the best time to visit efficiently. On the third day (September 17), the exhibition ended at 16:30 in the afternoon, so the time was tight

    T-90

    Clarify exhibition goals and budget — Determine the core goals of this exhibition (brand exposure, new product launch, customer signing, etc.) and formulate a detailed budget

    T-60

    Complete booth reservation and contract signing — Complete the booth reservation through the official website or the organizer and confirm the booth location and area

    T-45

    Design booth plan and submit construction application — Raw space exhibitors need to design and submit their own construction plans to the conference for review; standard booths can confirm the basic configuration

    T-30

    Confirm exhibit list and logistics arrangements — Determine the list of exhibits, contact the officially recommended logistics provider to arrange transportation, and prepare the ATA carnet in advance (if necessary)

    T-14

    Complete exhibitor online registration and personnel registration — Complete the real-name registration of all exhibitors through the exhibitor system and upload their certificate information

    T-7

    Confirm booth construction progress and exhibits in place — Confirm the exhibition move-in time with the contractor to ensure that the exhibits have arrived at the exhibition hall

    T-3

    Exhibition construction and on-site layout — Set up the venue according to the time specified by the conference, complete exhibit display, equipment debugging and material placement

    T-1

    Pre-show final inspection and team meeting — Check booth equipment, promotional materials, business cards, quotations, etc.; hold a team mobilization meeting to clarify the division of labor

    Sample visitor itinerary

    Route-optimised day
    08:30 AM

    Registration, badge collection, and morning welcome coffee at Shanghai New International Expo Centre

    Shanghai New International Expo Centre Main Entrance Concourse
    09:30 AM

    Attending Opening Plenary Keynote: Future Industry Innovations & Market Outlook at Sign China Shanghai

    Shanghai New International Expo Centre Plenary Auditorium
    11:00 AM

    Exhibition floor exploration: live product demonstrations and technology showcases

    Shanghai New International Expo Centre Exhibition Halls
    01:00 PM

    Networking luncheon and scheduled B2B supplier matchmaking meetings

    Shanghai New International Expo Centre Executive Networking Lounge
    02:30 PM

    Specialized Technical Workshop: Advanced Methodologies, Automation & Best Practices

    Shanghai New International Expo Centre Conference Rooms Level 2
    04:30 PM

    Evening Industry Networking Reception and collaborative discussions

    Shanghai New International Expo Centre Central Terrace & Hospitality Lounge

    Side trips

    4

    Century Park

    Garden

    About 1 subway stop from the exhibition hall (Huamu Road Station)

    The largest natural ecological park in Shanghai, suitable for taking a walk and relaxing after the exhibition

    Shanghai Science and Technology Museum

    Museum

    About 3.9 kilometers from the exhibition hall

    It is a national AAAA-level tourist attraction featuring popular science exhibitions and scientific and technological interaction

    Lujiazui Financial District

    Business District

    About 5 kilometers from the exhibition hall

    Shanghai's landmark financial center, you can visit skyscrapers such as the Oriental Pearl Tower, Shanghai Tower, and World Financial Center

    Shanghai Disneyland

    Theme Park

    About 20 kilometers from the exhibition hall

    The first Disney theme park in mainland China, suitable for post-show leisure and entertainment

    Networking spots

    3

    Business negotiation area in the exhibition hall

    Exhibition hall facilities

    Each exhibition hall has a business negotiation area, suitable for in-depth communication with exhibitors

    Pudong Kerry City

    shopping center

    It integrates dining, shopping and leisure, suitable for business dinners or informal exchanges

    Around Century Park

    leisure area

    The environment is beautiful and suitable for walking and communication

    Budget

    Costs & budget

    Shell scheme

    USD 339–356 / m²

    Raw space

    USD 270 / m²

    Standard booth

    9 m²

    Prices are for the 2026 Shanghai edition. Shell scheme booths are 9 sqm (3m x 3m) with 4m high deluxe design. Raw space minimum 18 sqm. Additional fees for electricity, insurance, and supervision apply to raw space exhibitors. For accurate pricing in RMB and detailed service inclusions, refer to the Chinese version of the stand package page

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $347.50/m²$3,127.50
    • Hotel × 3 nights$180.00
    • Per diem × 3$75.00
    • Flight — Asia Pacific (such as Tokyo, Singapore)$400.00
    Estimated total$3,782.50

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Standard booth (9 square meters)

    exhibitor · Luxury standard booth

    RMB 23000 / per booth

    official

    Raw space booth

    exhibitor · Starting from 18 square meters

    RMB 2000 / per sqm

    official

    Hotel accommodation (budget)

    both · Economical

    RMB 180–350 / per night

    estimate

    Hotel accommodation (mid-range)

    both · Mid-range

    RMB 350–850 / per night

    estimate

    Hotel accommodation (high-end)

    both · upscale

    RMB 850–1800 / per night

    estimate

    Daily meals

    both · medium

    RMB 100–200 / per day

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer the following 8 questions and we will recommend the most suitable way for you to participate: visit, exhibit or skip this exhibition. Please answer based on your actual situation

    QUESTION 1 OF 8

    What are your main sourcing/partnering interests?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    The value of visiting is greatest when you have clear purchasing intentions or when you have at least three potential suppliers to inspect

    Best for

    Advertising producers, printing plants, signage engineers, retail chain purchasing managers, system integrators, etc. who want to purchase equipment, find suppliers, and gain insight into industry trends

    Min. budget

    $1,200.00

    Timeline

    It is recommended to complete pre-registration and book air tickets and hotels 1 month in advance; confirm target exhibitors and conference schedule 2 weeks before the exhibition

    Risks

    The exhibition hall is large, so if you don’t plan in advance, you may miss key exhibitors

    The dense flow of people on peak days may affect the efficiency of negotiations

    exhibit

    When you have a new product launch, want to reach buyers from 157+ countries, or urgently need to enhance your brand’s international recognition, participating in the exhibition is the best choice

    Best for

    Manufacturers and brands in advertising printing equipment, digital printing, LED displays, logo light boxes, digital signage and other fields hope to expand overseas markets or increase domestic market share

    Min. budget

    $5,000.00

    Timeline

    It is recommended to reserve a booth 4 to 6 months in advance, complete the booth design 3 months ago, submit all information in the exhibitor manual 2 months ago, and arrange the transportation of exhibits 1 month ago

    Risks

    Competition for booths is fierce and popular spots may be sold out

    There is a high proportion of international buyers, so multilingual materials and sales personnel are needed

    Logistics and power access may be delayed during construction

    skip

    If you are too close to the exhibition time to arrange your itinerary, or if your target market is not closely related to the exhibition theme, it is recommended to skip this year's physical participation

    Best for

    Enterprises or individuals whose needs are not yet clear, have tight budgets, or are inconvenient to reach due to geographical or time constraints

    Timeline

    No specific time schedule is required, you can pay attention to the official exhibitor list and industry reports released after the exhibition

    Risks

    May miss opportunities to experience equipment on site and communicate directly

    Unable to obtain on-site exclusive discounts and early cooperation offers

    Book with

    Partners

    Duoyoupin Cloud Mall

    Online Marketplace Partner

    SIGN CHINA's official online mall realizes the deep integration of 'offline exhibition + online mall' and provides enterprises with 365-day uninterrupted global business services

    Visit partner Confidence: high

    From the official introduction of the exhibition

    Recommended providers

    Visa

    SIGN CHINA 2026 · Shanghai Pre-registration System

    You can apply for a visa invitation letter during the audience pre-registration process

    Hotels

    SIGN CHINA 2026 · Shanghai Official Recommendation

    The list of hotels recommended by the organizer ranges from five-star to budget hotels. The prices are for reference only. The final price will be determined by the hotel's official website or mainstream booking platform

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    SIGN CHINA
    It is a professional exhibition brand in the global advertising, printing, LED and digital signage industries. It was founded in 2003 and is known as the "Oscar" event in the industry
    2
    LED CHINA
    The international LED display and lighting professional exhibition held concurrently with SIGN CHINA focuses on LED displays, LED lighting, digital signage and other fields
    3
    Digital Signage China (DS CHINA)
    An international smart display and digital signage professional exhibition held concurrently with SIGN CHINA
    4
    Digital Printing China (DP CHINA)
    An international professional exhibition on inkjet graphics and digital printing held concurrently with SIGN CHINA
    5
    PALS Asia
    The Asia International Professional Lighting and Audio Exhibition is held concurrently with SIGN CHINA
    6
    Spring and Autumn Double Exhibitions
    SIGN CHINA's strategic layout is to hold the spring exhibition in Shenzhen in March every year and the autumn exhibition in Shanghai in September
    7
    Many excellent products
    SIGN CHINA's "Specialized, Special and New" exhibition official mall is a B2B platform that realizes the deep integration of "offline exhibition + online mall"

    Trust footer

    Sources

    61

    References

    30

    Publishers

    0

    Date checked

    1

    Trust Exhibition Co., Ltd

    2

    Shanghai Municipal People's Government

    3

    Embassies and Consulates of the People's Republic of China abroad

    4

    ME Printer

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card