Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
SIGEP Asia 2026 2027 is the leading trade show for the food and beverage industry, showcasing the latest innovations and trends in foodservice, hospitality, and bakery sectors. Scheduled for July 14 to 16, 2027, at Marina Bay Sands in Singapore, the event will feature over 400 exhibitors from around the world.
Attendees can expect a vibrant atmosphere with opportunities for networking, learning, and discovering new products and services. SIGEP Asia 2026 2027 takes place in Singapore, Singapore.
TL;DR
- 1Dates and Venue: SIGEP Asia 2026 2027 takes place from July 14 to 16, 2027, at Marina Bay Sands, Singapore.
- 2Scale and Focus: This trade show focuses on the food and beverage sector, featuring over 400 exhibitors.
- 3Organiser: The event is organised by IEG Asia Pte. Ltd., a subsidiary of the Italian Exhibition Group.
- 4Buyer Authority: Attendees include professionals from restaurants, cafes, hotels, and food service industries.
- 5Entry: Registration is required for attendance, with complimentary admission unless otherwise stated.
Why visit
Attendees will benefit from networking opportunities with industry leaders and innovators. The event features a variety of seminars and demonstrations, providing insights into the latest trends in food and beverage. Visitors can explore curated pavilions and participate in competitions, enhancing their experience and knowledge in the sector.
Why exhibit
Exhibiting at SIGEP Asia offers unparalleled visibility to key decision-makers in the food and beverage industry. Companies can showcase their products to a targeted audience, engage with potential buyers, and establish valuable connections. The event provides a platform for launching new products and gaining insights into market trends.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Food service professionals from restaurants and cafes
Catering companies and food distributors
Bakery and pastry chefs
Hotel and resort management
Retail buyers from grocery and specialty food stores
Hospitality and travel industry representatives
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Food and beverage manufacturers
Bakery equipment suppliers
Coffee and tea producers
Gelato and dessert artisans
Restaurant and catering service providers
Food technology innovators
Product categories
Key solution areas showcased across the event.
Bakery products and equipment
Coffee and tea supplies
Gelato and frozen desserts
Foodservice equipment and technology
Food ingredients and products
Hospitality services and solutions
Location & Facilities
Venue
Marina Bay Sands
10 Bayfront Avenue, Singapore 018956
Facilities
Parking
Marina Bay Sands in Singapore typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Marina Bay Sands in Singapore typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Marina Bay Sands for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
14 – 16 July 2027:10:00 AM – 6:00 PM daily
Nightlife 14 – 15 July 2027:10:00 AM – 9:00 PM
How the last edition performed
Previous edition
Last edition
—
Completed
Exhibitors: 400
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Singapore, Singapore
Why it matters
Attendees will benefit from networking opportunities with industry leaders and innovators. The event features a variety of seminars and demonstrations, providing insights into the latest trends in food and beverage.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Plan your trip
Travel & logistics
Local currency · SGD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Changi Airport
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
5-star
Marina Bay / City Hall fringeFive-star option with paid breakfast, free Wi-Fi, paid parking, outdoor pool and fitness centre; roughly a 10-15 min taxi or two MRT stops plus a walk to the venue. Rate is approximate.
3-star
Clarke QuayThree-star hotel with free Wi-Fi, air conditioning, airport shuttle and family-friendly facilities; about 2-3 km from Marina Bay Sands, reachable by taxi or a short MRT ride via Bayfront. Rate is approximate.
3-star
City centreCompact three-star property with paid breakfast, free Wi-Fi, air conditioning, restaurant and smoke-free rooms; about 1.5-2.5 km from the venue, walkable in dry weather or a short taxi hop. Rate is approximate.
5-star
Marina Bay Sands complexThe venue hotel: staying in the complex removes the commute to the exhibition halls and is the highest-cost option during a trade-show week. Approximate range, before taxes and resort fees.
Local transport
Get around the city with these convenient transport options.
MRT
Estimated costApprox. SGD 2.00-2.50 per single journey, paid by contactless bank card or stored-value card
Best forChangi Airport (SIN) to Bayfront station (Downtown Line) for Marina Bay Sands
Take the East West Line from Changi Airport station, change at Tanah Merah towards the city, then change again to the Downtown Line for Bayfront. Allow 50-65 min with luggage; confirm live fares at the station.
MRT
Estimated costApprox. SGD 1.00-1.40 per single ride within the city centre
Best forShort city hops around Marina Bay (Bayfront to Promenade or Downtown)
Bayfront is on the Circle Line and Downtown Line and links to the venue by underground walkway; short hops between hotels and the halls are cheap and avoid peak-hour road traffic.
Public bus
Estimated costApprox. SGD 1.10-2.00 per ride by distance, exact change not returned
Best forCity centre routes serving Marina Bay and Clarke Quay
Buses are useful for short trips between Clarke Quay hotels and the Marina Bay district; tap a contactless card on entry rather than paying cash where accepted.
Taxi
Estimated costApprox. SGD 25-45 metered, plus airport and peak-hour surcharges
Best forChangi Airport (SIN) to Marina Bay Sands
Metered taxis rank at each Changi terminal and take 20-30 min off-peak; expect higher totals during the evening peak, after midnight and in heavy rain.
Ride-hail
Estimated costApprox. SGD 22-55 depending on surge, vehicle class and pickup zone
Best forChangi Airport to Marina Bay hotels and venue
Grab, Gojek and TADA are widely used; airport pickups are assigned to designated ride-hail points in the terminal car parks, so follow signage rather than kerbside hailing.
EZ-Link / contactless card
Estimated costApprox. SGD 10 for a card including about SGD 5 stored value
Best forStored-value card for MRT and buses
Contactless Visa or Mastercard works directly on MRT gates and bus readers; a stored-value card is useful if travelling with a team or keeping expenses separate.
Parking
Estimated costApprox. SGD 8-14 per hour with a daily cap; confirm current rates at the car park gantry
Best forMarina Bay Sands car parks serving the exhibition halls
Parking is on site but expensive during a trade-show week and fills quickly on weekday mornings; hotel guests and exhibitors should check validation arrangements in advance.
Weather
July is one of Singapore's warmer, showery months: expect 25-32 C, high humidity and short heavy afternoon downpours rather than all-day rain. Plan indoor routes between hotels and the Marina Bay Sands halls, carry a compact umbrella, and allow 15-20 min of buffer for taxi or MRT delays when a shower hits at peak hour. Halls and meeting rooms are heavily air-conditioned, so a light layer is worth carrying.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Singapore has dense 4G and 5G coverage, and Changi Airport terminals have tourist SIM counters plus eSIM options from the main operators. A local SIM or eSIM is useful for Grab, restaurant bookings and supplier calls during show days; Marina Bay Sands also provides venue Wi-Fi in public and exhibition areas, but a personal hotspot is safer for live demos and video calls. Power sockets are Type G (three-pin, 230 V), so bring a UK-style adaptor.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual or lightweight business attire works for the show floor; a jacket is useful for air-conditioned meeting rooms, hotel receptions and evening supplier dinners.
Language and etiquette
English is the working language of Singapore business and is used on the SIGEP Asia floor, so meetings and quotations run in English. Punctuality is expected, and exchanging cards with both hands is a polite habit with regional counterparts.
Tipping and service charges
Restaurants typically add a 10 percent service charge plus GST, so extra tipping is optional. Taxis accept card payments and rounding up is normal but not required.
Food and dietary norms
Halal, vegetarian and Indian options are widely available across Marina Bay, Clarke Quay and the CBD. If your team is sampling gelato, pastry or coffee on the stand, check ingredients and cross-contact practice for halal and nut-allergy questions from regional buyers.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SIN
Book into Singapore Changi Airport (SIN); it is the only long-haul gateway serving the venue, and Seletar (XSP) handles turboprop and general aviation only. For 14-16 July 2027, aim to land on 12 or 13 July so a delay does not cost the opening morning, and book 6-10 weeks ahead for the best economy fares on regional routes from Jakarta, Kuala Lumpur, Bangkok, Ho Chi Minh City and Manila. Long-haul travellers from Europe, the Gulf and Australia should compare one-stop and direct options into Changi, since direct services are not available from every origin. Fares quoted elsewhere in this listing are approximate planning bands, not live prices - confirm with the airline before booking, and check baggage allowances if you plan to bring equipment or samples back.
Visa
Visa rules depend on nationality: many business travellers enter Singapore visa-free for short visits, while some nationalities must apply for an entry visa before travel. Check your passport's status on the ICA and MFA visa pages before booking.
Processing: Varies by nationality; apply several weeks before travel.
Confirmed entry requirements should be checked on the ICA and Singapore MFA pages; a local contact or Letter of Introduction (Form V39A) may be requested for visa applications.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Changi Airport (SIN). Allow road or rail time to Marina Bay Sands; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Marina Bay Sands: Marina Bay / City Hall fringe: Marina Bay / City Hall fringe; Clarke Quay: Clarke Quay; City centre: City centre.
Ride-hail: Grab is the dominant ride-hail app in Singapore, with Gojek, TADA and ComfortDelGro's Zig also active. At Changi Airport, ride-hail pickups are assigned to designated points in the terminal car parks rather than the taxi rank, so follow the app's signage. For Marina Bay Sands, set the pickup pin to the venue's designated ride-hail or taxi bays rather than the hotel lobby to avoid circling. Expect surge pricing during the 08:00-09:30 and 17:30-19:30 peaks and during heavy afternoon showers in July. Fares are metered or fixed in-app and can be paid by international card.
Public transit: The MRT is the fastest low-cost way around Singapore. Bayfront station, served by the Downtown Line and Circle Line, connects to Marina Bay Sands by underground walkway, putting the exhibition halls one stop from Promenade and a few minutes from Downtown station. From Changi Airport, take the East West Line, change at Tanah Merah towards the city, and switch to the Downtown Line for Bayfront; allow 50-65 min with luggage. Contactless Visa or Mastercard works directly at the gates, and stored-value cards are available at station offices. Trains run frequent services from early morning to around midnight, and cars are air-conditioned, which makes the MRT a sensible alternative during July downpours. Check the live MRT network map on arrival for any planned weekend engineering closures.
Parking: Marina Bay Sands operates on-site car parks serving the exhibition and convention halls, with lift access to the show floors. Expect hourly charges in the region of SGD 8-14 with a daily cap, and confirm current rates, grace periods and exhibitor or hotel-guest validation at the gantry or on the venue website. Weekday mornings during a trade-show week are the busiest window, and the car parks closest to the halls fill first; arriving before 08:30 or using the MRT avoids the queue. Drop-off at the taxi and ride-hail bays is easier than kerbside parking for meetings.
Weather
Plan and pack for the event climate.
Month: July 2027
Temperature: Daytime highs typically 30-32 C with nights around 25-27 C; humidity stays high through the day, so the show floor and meeting rooms feel cooler than the street.
Seasonality: July sits in Singapore's Southwest Monsoon period, which brings frequent short, intense afternoon showers and thunderstorms rather than a single long rainy season. Rain usually clears within an hour, but it can flood kerbs and delay taxis, so keep 15-20 min of buffer before meetings.
Packing: Pack light, breathable fabrics for 30 C-plus days, a compact umbrella or packable rain shell for sudden downpours, and a light jacket or scarf for heavily air-conditioned exhibition halls and meeting rooms. Comfortable closed shoes help on concrete show floors, and a refillable bottle is worth carrying since Singapore tap water is drinkable.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SIGEP Asia 2026 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-14
Confirm the SIGEP Asia 2027 dates (14-16 July 2027) at Marina Bay Sands and complete the online trade-visitor registration; save the badge confirmation to your phone and print one copy.
T-12
Check Singapore entry rules for your passport on the ICA website and note whether you need a visa; most short business visits do not, but rules are passport-specific.
T-11
Book Changi Airport (SIN) flights with arrival on 12 or 13 July so a delay does not cost you the opening morning on the show floor.
T-10
Reserve a Marina Bay, City Hall or Clarke Quay hotel and confirm whether breakfast and cancellation terms suit a trade-show week.
T-9
Build your hall plan around the four buying blocks - gelato and frozen desserts, pastry and bakery, coffee, and ingredients and packaging - and shortlist stands per block.
T-7
Request meetings with suppliers you already buy from and with two or three new equipment vendors; gelato machine and display-case demos are easier to schedule before opening day.
T-6
Arrange travel insurance covering equipment samples and check your company's policy for taking machinery quotations back for approval.
T-5
Install Grab, Gojek or TADA on your phone and add a card; download an offline MRT map for the Downtown and Circle lines.
T-4
Prepare a one-page buyer profile (channels, volumes, current suppliers) to leave with sales staff instead of business cards alone.
T-3
Submit the free SG Arrival Card within three days before arrival; it is required for all travellers and is separate from any visa.
T-2
Pack light business attire for 26-32 C days plus a layer for heavily air-conditioned halls, and a compact umbrella for afternoon showers.
T-1
Check the Bayfront MRT exit and your hotel-to-venue walk or taxi plan, and reconfirm your first three meetings by message.
T-13
Day 1 (14 July): Collect your badge early, walk the equipment aisles before crowds build, and book gelato or pastry demo slots for day 2.
T-14
During the show: Keep receipts and quotation references per supplier, note lead times and spare-part availability, and photograph name plates rather than collecting heavy brochures.
T-15
After the show: Send follow-ups within 48 hours with volumes and delivery timelines so suppliers can quote against real requirements.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Marina Bay Sands
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SIGEP Asia 2026 2027 registration concourse
Marina Bay Sands
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Marina Bay Sands
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsSGD 190.00
- Per diem × 2SGD 150.00
Estimated totalSGD 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SIGEP Asia 2026 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For SIGEP Asia 2026 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Bakery products and equipment and Coffee and tea supplies solutions and benchmarking suppliers at SIGEP Asia 2026 2027 in Singapore.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Bakery products and equipment and Coffee and tea supplies products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Singapore show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where does SIGEP Asia 2027 take place?
SIGEP Asia 2027 runs 14-16 July 2027 at Marina Bay Sands in Singapore, covering gelato, pastry, bakery, coffee and foodservice equipment for the Asian market.
Is SIGEP Asia co-located with another show?
Yes. SIGEP Asia is staged in conjunction with Restaurant Asia, the regional F&B, foodservice and HoReCa trade exhibition, so one visit covers ingredients, equipment and restaurant supply chains.
Do I need a visa to attend SIGEP Asia in Singapore?
It depends on your nationality. Some business visitors enter Singapore visa-free for short trips, while others need an entry visa arranged before travel; verify your case with the ICA and Singapore MFA visa pages.
How do I get to Marina Bay Sands from Changi Airport?
Changi Airport (SIN) is roughly 19 km from Marina Bay Sands, about 16-20 minutes by taxi or ride-hailing, or a longer MRT journey into the Marina Bay area.
Where can I find the 2026 post-show report?
The official SIGEP Asia 2026 post-show report is published on the organiser site at sigepasia.com.sg, alongside the 2026 exhibitor listing.
Glossary
- Gelato
- Italian-style frozen dessert churned with little air and served warmer than industrial ice cream, which is why gelato counters at SIGEP Asia are judged on texture and display temperature rather than scoop hardness.
- Overrun
- The share of air whipped into a frozen mix. Low overrun (roughly 20-30 percent) is the signature of artisanal gelato; high overrun is typical of mass-market tubs.
- Mantecazione
- The Italian term for the final churning and freezing step that turns a matured gelato base into a creamy, scoopable product.
- Pozzetti
- The shallow, lidded stainless-steel wells of a traditional Italian gelato display case, designed to keep each flavour at serving temperature without cross-contamination.
- Blast chiller (abbattitore)
- Rapid-chilling equipment that pulls gelato bases, pastry creams and semifreddo through the bacterial danger zone quickly; a core equipment category for gelato and pastry labs.
- Semifreddo
- A semi-frozen Italian dessert built on egg, cream and sugar, usually moulded and sliced rather than scooped, often shown alongside gelato in the pastry zone.
- Granita
- A crystalline frozen dessert of water, sugar and fruit or coffee, churned or scraped to a coarse ice; a low-fat line in the same frozen-dessert family.
- Natural leavening (lievito madre)
- A sourdough-style starter used for panettone, colomba and long-fermentation breads; fermentation control is a recurring theme in the bakery and pastry equipment halls.
- Laminating
- Folding butter into dough in repeated layers to build croissants, Danish and puff pastry. Laminating lines and dough sheeters are core bakery equipment at the show.
- Tempering (chocolate)
- Controlled heating and cooling of couverture so cocoa butter crystallises correctly, giving pralines and moulded bars snap and shine.
- Cold chain
- The unbroken temperature-controlled path from production through transport, storage and display for dairy, cream, eggs and frozen product - the reason refrigeration and display-case suppliers exhibit.
- Green coffee and roastery
- Green coffee is the raw, unroasted bean traded between importers and roasters; a roastery is the production site that profiles and roasts it. Coffee roasting and grinding equipment anchors the coffee side of the show.
- HORECA
- Hotel, restaurant and cafe channel - the main buyer segment for gelato ingredients, pastry machinery, coffee systems and packaging at SIGEP Asia.
- Extraction yield (espresso)
- The percentage of coffee solids dissolved into the cup, controlled through grind, dose, pressure and time; the metric behind the espresso machines and grinders on display.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Also known as
Alternate names and search phrases for this event.
- Food and Beverage trade show Singapore
- Gelato World Cup Asia Selection
- Restaurant Asia 2026
- SIGEP Asia 2026 2027 Singapore
- SIGEP Asia 2027
- SIGEP Asia Singapore 2027
- SIGEP 2027
- SIGEP Singapore 2027
- Singapore Singapore
- Food & Beverage Singapore 2027
4 more alternate names hidden
Trust footer
Sources
2
References
2
Publishers
0
Date checked
1
SIGEP Asia
- official_website
2
IEG Asia Pte. Ltd.
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.