Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Show Safra 2027 is a premier event celebrating 15 years of agricultural innovation in Brazil. Held at Fundação Rio Verde, this trade show connects producers, researchers, and industry leaders, showcasing the latest advancements in agrotechnology and livestock management.
With a focus on sustainability and productivity, the event features a rich program of lectures, exhibitions, and networking opportunities. Show Safra takes place in Lucas do Rio Verde, BR.
Venue: Fundação Rio Verde - Rod.
TL;DR
- 1Dates and Venue: Show Safra runs from March 22 to 25, 2027, at Fundação Rio Verde in Lucas do Rio Verde, Brazil.
- 2Scale and Focus: This major agricultural trade show showcases innovations in agrotechnology and livestock.
- 3Organiser: The event is organised by Fundação Rio Verde, known for its commitment to the agricultural sector.
- 4Buyer Authority: Attendees include farmers, agribusiness leaders, and agricultural technology innovators.
- 5Entry: The event is open to the public with free admission for trade visitors.
Why visit
Attendees will gain insights into the latest agricultural technologies and practices, network with industry leaders, and explore innovative solutions for enhancing productivity. Attendees include farmers, agribusiness leaders, and agricultural technology innovators. The event is open to the public with free admission for trade visitors.
Why exhibit
Exhibiting at Show Safra provides unparalleled visibility to a targeted audience of over 190,000 visitors, facilitating connections with potential buyers and partners. This major agricultural trade show showcases innovations in agrotechnology and livestock. Attendees include farmers, agribusiness leaders, and agricultural technology innovators.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Agricultural producers seeking new technologies
Farm managers looking for innovative solutions
Industry professionals from agribusiness
Researchers and academics in agricultural sciences
Government officials and policymakers in agriculture
Students and educators interested in agrotechnology
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of agricultural machinery and equipment
Suppliers of seeds and fertilizers
Providers of livestock genetics and health products
Agrotechnology startups and innovators
Consultants in agricultural practices and sustainability
Distributors of agricultural products and services
Product categories
Key solution areas showcased across the event.
Soybean, maize and cotton seed cultivars with maturity groups suited to Mato Grosso
Fertilizers, limestone, gypsum and soil-correction products for Cerrado soils
Crop protection: fungicide programmes for Asian soybean rust (ferrugem asiática), insecticides and herbicides
Bioinsumos and biological control products, including on-farm multiplication inputs
No-till planters, seeders and precision seed metering for plantio direto
Combine harvesters, headers and grain-loss monitoring systems
Self-propelled and trailed sprayers, nozzles and application technology
Tractors, implements, compaction and tillage equipment
Precision agriculture: RTK guidance, variable-rate application, grid soil sampling and drone scouting
Grain drying, on-farm storage silos, augers and warehouse equipment
Livestock and ILPF inputs: pasture seed, mineral supplements, fencing and animal handling gear
Agri-finance and barter desks: CPR, grain-for-inputs exchange, credit and crop insurance
Ag telemetry, farm-management software and fleet connectivity
Irrigation, water management and rural energy equipment
Tires, bearings, hydraulic components, filters and workshop consumables for farm fleets
Location & Facilities
Venue
Fundação Rio Verde
Rod. MT-449, Lucas do Rio Verde, MT, Brazil
Facilities
Parking
Fundação Rio Verde - Rod. MT-449 in Lucas do Rio Verde typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fundação Rio Verde - Rod. MT-449 in Lucas do Rio Verde typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fundação Rio Verde - Rod. MT-449 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
March 22 to 25, 2027:8:00 AM – 6:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Lucas do Rio Verde, BR
Why it matters
On 2027-03-22 to 2027-03-25, Show Safra in Lucas do Rio Verde covering Agricultural machinery and equipment, Seeds and fertilizers, Livestock genetics and health products, Agrotechnology solu gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Mandino - Lucas do Rio Verde
4-star
Lucas do Rio Verde city centre(674 reviews)
USD 150–190 / night
Hotel Transamerica FIT Lucas do Rio Verde
3-star
Lucas do Rio VerdeUSD 95–122 / night
Hotel Hollywood Lucas do Rio Verde
Hotel
Lucas do Rio VerdeUSD 150–202 / night
Hotel Águas Verdes
Hotel
Lucas do Rio VerdeUSD 150–202 / night
Hotel Aurora
Hotel
Lucas do Rio VerdeUSD 150–202 / night
Local transport
Get around the city with these convenient transport options.
Urban bus
Estimated costCost TBA
Best forTranslocave municipal bus network, Lucas do Rio Verde town centre to the MT-449 area
Translocave runs the town lines and Moovit indexes its stops. Service is town-oriented, so check whether a line passes the Fundação Rio Verde entrance on show days, otherwise continue by taxi.
Taxi
Estimated costCost TBA
Best forLucas do Rio Verde hotels to the Fundação Rio Verde showground on Rod. MT-449
No fixed organiser shuttle is documented in the captures. Taxis are the practical option for early build-up calls and late departures when app coverage is thin.
Ride-hail app (99 / Uber)
Estimated costCost TBA
Best forTown centre pick-up points to the MT-449 showground gate
App cars operate in Lucas do Rio Verde but the fleet is small. Pre-book the return leg or keep a local taxi number, because cars may be scarce when the fair closes.
Taxi from LVR airport
Estimated costCost TBA
Best forBom Futuro Municipal Airport, Lucas do Rio Verde (LVR) to Fundação Rio Verde - Rod. MT-449
The municipal field is close to town, so the airport leg is short. There is no documented fixed shuttle, so arrange the car in advance if you land on a busy day.
Rental car / self-drive
Estimated costCost TBA
Best forMarechal Rondon International Airport, Várzea Grande / Cuiabá (CGB) to Fundação Rio Verde - Rod. MT-449
Self-drive suits visitors combining the fair with farm visits. Fuel stations thin out on secondary roads, so fill up in Lucas do Rio Verde and avoid the BR-163 after dark.
Long-distance coach
Estimated costCost TBA
Best forCuiabá bus terminal to Lucas do Rio Verde, then local taxi to Fundação Rio Verde
Coach services run on the Cuiabá-Lucas do Rio Verde corridor but timetables do not align with show opening hours, so treat this as a budget option only if you arrive a day early.
taxi
Estimated costCost TBA
Best forSinop Airport (OPS) to Fundação Rio Verde - Rod. MT-449
taxi
Estimated costCost TBA
Best forSão Paulo / Guarulhos International Airport (GRU) to Fundação Rio Verde - Rod. MT-449
Weather
Lucas do Rio Verde sits in the Mato Grosso Cerrado, and late March is the tail of the rainy season. Expect hot, humid days with highs around 31-33 C and nights near 21-23 C, plus a real chance of heavy late-afternoon or evening thunderstorms; rainfall typically eases through April. Treat these as climatological bands rather than a forecast and check a seven-day outlook in the week before travel. On the showground, heat and sun exposure matter as much as rain: bring water, a hat and a light rain shell for plot visits.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Lucas do Rio Verde has 4G mobile coverage from the main Brazilian operators (Vivo, Claro and TIM) in the town centre and along the BR-163 corridor, but speeds and signal can drop on the MT-449 approach and inside metal-structured stands or crowded halls. Roaming with a Brazilian eSIM is usually the simplest option for short stays, because prepaid local SIMs often require a CPF registration. Venue Wi-Fi, if provided, should be treated as best-effort: download the schedule from showsafra.com.br, save stand contacts offline and keep a printed meeting list for field-plot sessions.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Working language
Business at Show Safra runs in Brazilian Portuguese, and farm-level meetings often stay in Portuguese even when the exhibitor is multinational. Bring translated spec sheets or an interpreter for contract and price discussions, and allow time for relationship-building before commercial terms.
Business rhythm
Agribusiness days in Mato Grosso start early, and the fair is busiest in the morning and early afternoon before the heat and afternoon storms build. Lunch is a real break rather than a working sandwich at the desk, and evening meetings are more common with dealerships than with cooperative technical staff.
Venue setting
Fundação Rio Verde is a research foundation and showground outside the town core, not a city convention centre. Build transfer time into every day, wear closed shoes for plot visits, and expect red soil, dust and standing crop on the demonstration areas.
Money and tipping
The currency is the Brazilian real (BRL). Cards are widely accepted in Lucas do Rio Verde hotels and restaurants, but cash helps for parking, small vendors and rural stops. A small tip is normal for table service and for help with luggage; taxis are usually metered or agreed in advance.
Safety and practicalities
Lucas do Rio Verde is an agribusiness town, and normal city precautions apply: avoid unlit roads outside town at night, use app or radio taxis, and do not leave equipment visible in a parked car. Long road transfers on BR-163 are best done in daylight because of heavy truck traffic.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
No reliable airfare was captured for this listing, so compare live fares rather than relying on a quoted budget. Plan around Cuiabá Marechal Rondon (CGB) as the primary gateway, with connections from Sao Paulo Guarulhos (GRU) or Brasilia (BSB), and add a 4-5 hour road transfer to Lucas do Rio Verde. Lucas do Rio Verde's Bom Futuro Municipal field (LVR) is much closer but has limited scheduled service, so confirm current routes and baggage rules before booking, and allow a generous connection on the return because delays on the domestic leg are common.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Lucas do Rio Verde; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Fundação Rio Verde: Lucas do Rio Verde city centre: Hotel Mandino - Lucas do Rio Verde; Lucas do Rio Verde: Hotel Transamerica FIT Lucas do Rio Verde; Lucas do Rio Verde: Hotel Hollywood Lucas do Rio Verde.
Ride-hail: App cars from 99 and Uber do run in Lucas do Rio Verde, but the local fleet is small and driver supply tightens exactly when the fair closes. Book the outward trip from your hotel, keep a local radio-taxi number as backup, and pre-arrange the return leg if you are staying for evening meetings. Surge pricing on show days is normal, so budget above the standard town fare.
Public transit: Translocave operates the municipal bus network in Lucas do Rio Verde, and Moovit indexes its lines and stops for trip planning. Fares are cheap (a few reais per ride), but the network is town-oriented: Fundação Rio Verde sits on Rod. MT-449 outside the core, so a bus may only take you part of the way. Use the bus for town legs, then switch to a taxi or app car for the final approach to the showground.
Parking: On-site parking is available at Fundação Rio Verde, and self-drive is the most common way visitors reach the showground from town or nearby farms. Arrive early on peak days, follow marshal directions to the marked areas, and confirm any parking charge or exhibitor vehicle pass with the organiser in advance. The surface is red-soil and can be muddy after a March storm, so park on the marked hard areas where possible.
Weather
Plan and pack for the event climate.
Month: March (the listing build uses a 22-25 March 2027 show window; confirm exact dates on showsafra.com.br)
Temperature: Typically 21-23 C overnight and 31-33 C in the afternoon, with high humidity; treat as a climatological band and check the forecast before travel
Seasonality: Late March is the tail of the Cerrado rainy season: expect short, heavy afternoon or evening thunderstorms rather than all-day rain, with rainfall easing into April. Mud on the plot areas and dust in the halls are both realistic on the same day.
Packing: Pack light, breathable shirts and trousers, a wide-brim hat, high-factor sunscreen, insect repellent, a compact rain shell and closed shoes you can get muddy for plot visits. Bring a refillable water bottle and a light layer for air-conditioned meeting rooms; smart-casual is enough for stand meetings, with a jacket only for evening dinners.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Show Safra usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Day -14: Lock flights into Cuiabá (CGB) or Lucas do Rio Verde (LVR) and check the connection times back from Mato Grosso before paying for the return leg.
Day 2
Day -13: Reserve a hotel in Lucas do Rio Verde for the full show window; inventory is small, so confirm the rate, breakfast and free-cancellation cut-off in writing.
Day 3
Day -12: Decide the airport-to-town transfer: pre-booked car, rental, or taxi/app car from CGB with a planned rest stop on the BR-163 drive.
Day 4
Day -11: Check visa or e-visa rules for your passport with the Brazilian consulate, and verify your passport has at least six months validity.
Day 5
Day -10: Ask each exhibitor you plan to meet for a meeting slot and confirm whether the meeting is at a stand or at the field plots.
Day 6
Day -9: Prepare a one-page buying brief for soy, safrinha maize, cotton or livestock inputs, with volumes, delivery windows and payment terms.; Day -8: Translate key product spec sheets and contracts into Brazilian Portuguese, or arrange an interpreter for negotiation sessions.
Day 7
Day -7: Book the town-to-Fundação Rio Verde legs for each show day, allowing extra time because the showground sits outside the town core.
Day 8
Day -6: Set up mobile connectivity: check roaming costs or order an eSIM, since prepaid local SIMs often need a CPF registration.
Day 9
Day -5: Check the March forecast for Lucas do Rio Verde and pack for heat, humidity and afternoon storms, including closed shoes for plot visits.
Day 10
Day -4: Download the organiser schedule from showsafra.com.br/schedule and mark plot demonstrations, launches and conferences you want to attend.
Day 11
Day -3: Exchange or budget Brazilian reais for parking, taxis and small purchases, and confirm which cards your bank will allow in Brazil.
Day 12
Day -14: Confirm the published dates, opening hours and visitor badge category on showsafra.com.br, and note whether any day is restricted to trade.; Day -2: Print or download badges, hotel confirmations and the transfer bookings; share a copy of the itinerary with your team.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Fundação Rio Verde - Rod. MT-449
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Show Safra registration concourse
Fundação Rio Verde - Rod. MT-449
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fundação Rio Verde - Rod. MT-449
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Show Safra fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Show Safra, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Agricultural machinery and equipment and Seeds and fertilizers solutions and benchmarking suppliers at Show Safra in Lucas do Rio Verde.
Min. budget
$554.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Agricultural machinery and equipment and Seeds and fertilizers products who need qualified meetings with the event's trade audience.
Min. budget
$2,493.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Lucas do Rio Verde show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Show Safra in Lucas do Rio Verde?
Show Safra is an agricultural technology and business fair hosted by Fundação Rio Verde in Lucas do Rio Verde, Mato Grosso. It combines exhibitor stands for seed, inputs, machinery, storage, livestock and agri-finance with demonstration and research plots on the foundation's showground.
When is the next Show Safra edition?
The working listing uses a 22-25 March 2027 window captured while building this page. Exact dates, opening hours and any trade-only periods are published by the organiser, so confirm on showsafra.com.br before booking flights or hotels.
Where is the venue and how do I reach Fundação Rio Verde?
The showground is at Fundação Rio Verde on Rod. MT-449, outside the Lucas do Rio Verde town centre. Most visitors fly into Cuiabá (CGB) and drive north on BR-163, or use the small municipal field at Lucas do Rio Verde (LVR) if a suitable service is operating. Plan a taxi or app car for the final leg from town.
Who should attend Show Safra?
Soybean, maize and cotton growers, cooperative and integrator agronomists, input distributors, machinery dealers, livestock and ILPF producers, grain storage operators, and agri-finance or barter desks serving Mato Grosso.
Is Show Safra open to the general public or trade only?
Agricultural fairs in Mato Grosso typically welcome rural producers, farm teams and sector professionals, but badge categories and any restricted days are set by the organiser. Check the official site for the current visitor policy and credential requirements.
How do I register as a visitor or exhibitor?
Registration runs through the organiser's own domain, showsafra.com.br, including the schedule page at showsafra.com.br/schedule. Complete the form, keep the confirmation and QR code, and bring photo ID to collect the badge on arrival.
Which airport should I fly into for Lucas do Rio Verde?
Cuiabá Marechal Rondon (CGB) is the main commercial gateway, with connections from São Paulo Guarulhos (GRU) and Brasília (BSB), followed by a road transfer north on BR-163. Lucas do Rio Verde's Bom Futuro Municipal field (LVR) is small, with limited scheduled service, so check current schedules before relying on it.
Are there hotels near the showground?
Hotel inventory in Lucas do Rio Verde is small and primarily in the town centre, a short drive from Fundação Rio Verde. Mid-market options include Hotel Transamerica FIT and, at the upper end, Hotel Mandino, Hotel Hollywood, Hotel Águas Verdes and Hotel Aurora. Book well ahead for show week and confirm cancellation terms.
What language is used at the fair and in business meetings?
Brazilian Portuguese is the working language on stands and in the conference programme. Bring translated spec sheets or an interpreter for contract-level meetings; English is common with larger multinational exhibitors but not universal with dealers and cooperatives.
What does a typical day look like at Show Safra?
Expect a mix of stand meetings and outdoor plot visits, with the busiest hours in the morning and early afternoon because of March heat and afternoon storms. Build transfer time from town into the day and keep a flexible slot for field demonstrations.
Is there parking at the venue and can I self-drive?
On-site parking is available at Fundação Rio Verde, and self-drive is the most common access mode for visitors coming from town or nearby farms. Confirm current parking arrangements and any charge with the organiser, and arrive early on peak days.
What currency and payments should I plan for?
The local currency is the Brazilian real (BRL). Cards are widely accepted in Lucas do Rio Verde hotels and restaurants, but carry some cash for small vendors, parking and rural-side stops, and tell your bank you are travelling to Brazil.
Glossary
- Safra
- Portuguese for crop season or harvest. Show Safra takes its name from the term, and the event sits in the Mato Grosso soybean harvest and second-crop planting window, when growers commit to next-season inputs and machinery.
- Safrinha
- The second crop in the same agricultural year, in Mato Grosso almost always maize sown straight after soybean harvest. Safrinha economics drive the February-March timing of input, planter and sprayer decisions at the show.
- Cerrado
- The tropical savanna biome around Lucas do Rio Verde. Its deep, acidic, aluminium-rich soils need limestone and gypsum correction before the high soybean yields common in this part of Mato Grosso.
- Plantio direto
- No-till direct seeding into straw residue from the previous crop. It is the standard establishment system in Mato Grosso, which is why planter, seed-trench and residue-management technology is a major exhibit category.
- ILPF
- Integração Lavoura-Pecuária-Floresta, crop-livestock-forest integration. Mixed systems used to recover degraded pasture and spread income across the season, a recurring theme for Mato Grosso producers.
- ZARC
- Zoneamento Agrícola de Risco Climático, the agricultural climate-risk zoning published by Brazil's Ministry of Agriculture (Mapa). It sets planting windows that condition access to crop insurance and subsidised rural credit.
- Cultivar
- A registered crop variety. Seed houses at the show present soybean, maize and cotton cultivars with maturity groups, disease packages and population recommendations matched to Mato Grosso latitudes.
- Ferrugem asiática
- Asian soybean rust (Phakopsora pachyrhizi), the costliest soybean disease in Brazil. Fungicide programmes, application timing and sprayer nozzle choice are central crop-protection topics at the fair.
- Bioinsumos
- Biological inputs such as microbial inoculants, biopesticides and biochemicals. This is one of the fastest-growing input segments in Brazil, with specific Mapa rules for on-farm multiplication.
- Defensivos agrícolas
- Crop-protection chemicals. Registration in Brazil is split across Mapa (agriculture), Anvisa (health) and Ibama (environment), so label and registration status matter to buyers.
- Agricultura de precisão
- Variable-rate application, grid soil sampling, RTK machine guidance and drone scouting. At farm scale in Mato Grosso it is usually tied to fleet telemetry and prescription maps rather than single-field trials.
- Barter e CPR
- Barter is the exchange of inputs for grain at harvest; the CPR (Cédula de Produto Rural) is the rural product note used to formalise it. Together they are how many Mato Grosso growers fund the soybean and safrinha cycle.
- Armazenagem
- Grain storage capacity. Static storage in Mato Grosso has historically lagged behind production growth, which keeps on-farm silos, dryers and aeration equipment in demand at the show.
- Dia de campo
- Field day. Instead of an indoor hall only, the programme includes demonstration and research plots where cultivars, spray programmes and machinery are shown in standing crop.
- Integradora
- A grain trading and inputs company that finances growers and buys their crop. Integradoras are a core buyer group at Show Safra alongside cooperatives and independent producers.
- Fundação Rio Verde
- The agricultural research foundation based in Lucas do Rio Verde that hosts and organises Show Safra; its research areas and plots are part of the venue layout on Rod. MT-449.
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Also known as
Alternate names and search phrases for this event.
- Show Safra 2027
- Lucas do Rio Verde events
- Show Safra Lucas do Rio Verde 2027
- Lucas do Rio Verde BR
- Agriculture Trade Show Lucas do Rio Verde 2027
- Agrotechnology
- Livestock
- Agriculture Trade Show B2B Trade Expo Lucas do Rio Verde
- Agricultural machinery and equipment
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Sources
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Publishers
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Date checked
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Show Safra
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Fundação Rio Verde
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.