Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at SHOT Show Industry Day at the Range 2027 include Action Target, Alpha Foxtrot - Dasan USA, AMBIENT ARMS, American Honda Motor Corp. and Antimatter Industries LLC.
- Action Target
- Alpha Foxtrot - Dasan USA
- AMBIENT ARMS
- American Honda Motor Corp.
- Antimatter Industries LLC
Event overview
Overview
SHOT Show Industry Day at the Range 2027 is the most influential one-day trade event in the hunting and shooting sports industry. Held annually the day before SHOT Show, this event is the only range event officially associated with SHOT Show, sponsored by the National Shooting Sports Foundation (NSSF).
It provides invited media members and attendees the exclusive opportunity to preview and test the latest products from over 200 manufacturers. SHOT Show Industry Day at the Range 2027 takes place.
TL;DR
- 1Dates and Venue: SHOT Show Industry Day at the Range 2027 will be held on January 18, 2027, at Boulder Rifle & Pistol Club, Boulder City, USA.
- 2Scale and Focus: This influential one-day event is dedicated to the hunting and shooting sports industry, featuring over 200 manufacturers.
- 3Organiser: The event is officially associated with SHOT Show and sponsored by the National Shooting Sports Foundation (NSSF).
- 4Buyer Authority: Attendance is restricted to invited media, brand ambassadors, and industry professionals from the shooting and hunting sectors.
- 5Entry Details: Attendees must pre-register; no onsite registration will be available.
Why visit
Attendees will gain hands-on experience with the latest firearms and accessories, network with industry professionals, and discover new products before they hit the market. This event is a unique opportunity to connect with leading brands and enhance your understanding of the hunting and shooting sports industry.
Why exhibit
Exhibitors will have the chance to showcase their latest innovations to a targeted audience of media and industry professionals, generating valuable leads and enhancing brand visibility. Participating in this event allows companies to demonstrate their products in a hands-on environment, fostering direct engagement with potential buyers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Invited outdoor, hunting and shooting sports media, including product reviewers and broadcast crews
Brand ambassadors and social media influencers in hunting, shooting sports and tactical gear
Independent retail buyers for firearms, ammunition, optics and shooting accessories
Wholesale purchasing agents and distributors serving shooting sports and outdoor retailers
Law enforcement purchasing agents evaluating duty firearms, optics, suppressors and tactical gear
Military procurement and unit-level buyers assessing small arms, ammunition and range equipment
Range owners, shooting instructors and training facility operators sourcing rental firearms, targets and safety gear
E-commerce category managers and buying teams for hunting, shooting and outdoor online retail
International trade buyers and importers of shooting sports and hunting equipment
Archery pro shop buyers and hunting retail category managers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Firearm manufacturers showing pistols, rifles, shotguns and rimfire platforms for live-fire demos
Ammunition and component suppliers covering hunting, defensive, match and training loads
Optics and sighting brands: riflescopes, red dots, thermal and night vision
Suppressor, muzzle device and NFA accessory makers
Reloading equipment and component suppliers: presses, dies, powder, bullets and brass
Holster, tactical nylon and everyday-carry gear brands
Hunting apparel, footwear, packs and cold-weather outdoor gear manufacturers
Archery brands: compound bows, crossbows, arrows, releases and sights
Knife, flashlight and everyday-carry accessory makers
Steel target, paper target, range equipment and training simulator providers
Hearing protection, eye protection and range safety equipment brands
Firearm safe, lock, storage and security companies
Product categories
Key solution areas showcased across the event.
Centerfire and rimfire handguns, rifles and shotguns
Ammunition: hunting, defensive, match and training loads
Optics: riflescopes, red-dot sights, thermal and night vision
Suppressors, muzzle devices and NFA accessories
Reloading presses, dies, powder, bullets, brass and gauges
Holsters, belts, magazine pouches and tactical nylon
Hunting apparel, boots, packs and cold-weather layers
Archery: compound bows, crossbows, arrows, releases and sights
Knives, flashlights, weapon lights and everyday-carry gear
Steel targets, paper targets, range stands and training aids
Hearing protection, eye protection and range safety equipment
Firearm safes, locks, storage and security products
Location & Facilities
Venue
Boulder Rifle & Pistol Club
Boulder City, USA
Facilities
Parking
Boulder Rifle & Pistol Club in Boulder City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Boulder Rifle & Pistol Club in Boulder City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Boulder Rifle & Pistol Club for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:8:30 AM – 4:00 PM
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Boulder City, USA
Why it matters
Attending SHOT Show Industry Day at the Range 2027 on 2027-01-18 to 2027-01-18 in Boulder City lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Harry Reid International Airport
Primary gateway for Boulder City and the range; use a rental car, taxi or rideshare. Ground transfer is not included in the flight samples
TBA
to venue
Approx. 30-40 minutes
by car
St. George Regional Airport
Smaller regional alternative with limited flight schedules; confirm rental car availability before booking
TBA
to venue
Confirm drive time
by car
Cedar City Regional Airport
Regional alternative with limited service; confirm ground transport and rental car options before travel
TBA
to venue
Confirm drive time
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Boulder Dam Hotel
3-star
Boulder City4.6
Best Western Hoover Dam Hotel - SE Henderson, Boulder City
3-star
Boulder City / SE Henderson4.2
Hoover Dam Lodge and Casino
4-star
Boulder City4.2
Holiday Inn Express & Suites Henderson South - Boulder City, an IHG Hotel
2-star
Henderson South / Boulder City4.2
Railroad Pass Hotel and Casino Ramada by Wyndham
3-star
Boulder City area4.0
Local transport
Get around the city with these convenient transport options.
Rideshare / taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forBoulder City hotels to Boulder Rifle & Pistol Club
Rental car
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forLAS airport to Boulder City and venue
Rideshare from LAS airport
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forHarry Reid International Airport to Boulder City
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forHarry Reid International Airport (Las Vegas) (LAS) to Boulder Rifle & Pistol Club
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forSt. George Regional Airport (SGU) to Boulder Rifle & Pistol Club
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forCedar City Regional Airport (CDC) to Boulder Rifle & Pistol Club
Weather
January is high-desert winter in Boulder City: approximate daytime highs 55-62 F (13-17 C), overnight lows 35-42 F (2-6 C). Rain is low on average, but winter can bring gusty wind, dust and occasional showers. Mornings at the outdoor range feel much colder than Las Vegas Strip readings; pack layers, gloves and a windproof outer shell, and confirm the forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks cover Boulder City and the range area; visitors from abroad should arrange a local SIM or roaming plan for US data. Wi-Fi is listed at the nearby hotels (Boulder Dam Hotel, Best Western Hoover Dam Hotel, Hoover Dam Lodge).
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Range safety culture
Expect strict cold-range and hot-range commands, chamber flags and eye/ear protection at all times. Follow range officer instructions, keep muzzles downrange and do not handle firearms outside designated demo areas.
Business dress
Trade-show casual is the norm, but Range Day is outdoors in January. Closed-toe boots, warm layers, gloves and a hat are practical; avoid loose clothing or lanyards near actions and ejection ports.
Arrival and ground transport
Boulder City is a small historic town about 30-40 minutes from Harry Reid International Airport (LAS). Pre-book a rental car, taxi or rideshare; no direct rail or bus service to the range was captured.
Local context
Boulder City was built for Hoover Dam workers, and the Hoover Dam and Lake Mead are the main pre- or post-show landmarks. The town core is walkable, but the range sits outside it.
Tipping and payments
US customary tipping applies for table service, housekeeping and rideshare. Cards are widely accepted, but carry a little cash for small purchases.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
No direct service to Boulder City; fly into LAS (Las Vegas, 19 mi away) and drive to the range. Google Flights samples for 18-22 Jan 2027 show LAS fares from about USD 92 from Los Angeles, USD 159 from Dallas, USD 279 from Chicago and USD 377 from New York. Compare live fares before booking SHOT Show week.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Harry Reid International Airport: Approx. 30-40 minutes; St. George Regional Airport: Confirm drive time; Cedar City Regional Airport: Confirm drive time. Allow road or rail time to Boulder Rifle & Pistol Club; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Boulder Rifle & Pistol Club: Boulder City: Boulder Dam Hotel; Boulder City / SE Henderson: Best Western Hoover Dam Hotel - SE Henderson, Boulder City; Boulder City: Hoover Dam Lodge and Casino.
Ride-hail: Ride-hailing apps are commonly used in Boulder City; confirm local availability before travel.
Public transit: No direct public-transit link to Boulder Rifle & Pistol Club appears in captures; plan on rideshare, taxi or a rental car from Boulder City hotels or from Harry Reid International (LAS).
Parking: On-site parking is available at Boulder Rifle & Pistol Club; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 35-62 F (2-17 C): overnight lows 35-42 F and daytime highs 55-62 F, with colder conditions at the outdoor range in the morning.
Seasonality: High-desert winter with low average rainfall; January can bring gusty winds, dust and occasional rain showers. For an outdoor range day, plan for sun, wind and cold starts, and confirm the forecast 48 hours before travel.
Packing: January 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SHOT Show Industry Day at the Range 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your SHOT Show or Range Day credential eligibility and registration status with the organiser.
T-2
Book LAS flights and a Boulder City or Henderson hotel; SHOT Show week tightens room inventory across the Las Vegas area.
T-3
Reserve a rental car or pre-book rideshare for LAS to Boulder City, and confirm return transport for the evening.
T-4
Check the official schedule for Range Day hours, shuttle options and any closed-door sessions.
T-5
Review the exhibitor list and book meetings with firearm, optic, ammunition and accessory brands you want to see.
T-6
Pack eye protection, ear protection, closed-toe boots, warm layers, gloves and a hat for outdoor ranges.
T-7
Confirm the Nevada weather forecast 48 hours before travel and adjust layers for cold mornings and wind.
T-8
Carry business cards, a charged phone and a portable battery for lead capture on the range.
T-9
Review basic firearm safety and range commands; expect cold-range and hot-range procedures.
T-10
If visiting from outside the US, confirm visa or ESTA status and carry printed invitation or registration confirmation.
T-11
Download organiser maps if available and save the range address: Boulder Rifle & Pistol Club, Boulder City, NV.
T-12
Plan hydration and sunscreen; desert sun and dry air affect outdoor range days even in winter.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Boulder Rifle & Pistol Club
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SHOT Show Industry Day at the Range 2027 registration concourse
Boulder Rifle & Pistol Club
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Boulder Rifle & Pistol Club
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SHOT Show Industry Day at the Range 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
What is SHOT Show Range Day?
SHOT Show Range Day is the live-fire industry event tied to SHOT Show week. Manufacturers and brands demonstrate firearms, ammunition, optics, suppressors and accessories on active ranges at Boulder Rifle & Pistol Club in Boulder City, Nevada, for invited trade and media audiences.
When and where is Range Day held?
The January 2027 edition is tied to SHOT Show week in Las Vegas and takes place at Boulder Rifle & Pistol Club in Boulder City, Nevada. Confirm the exact date, hours and any shuttle details on shotshowrangeday.com before booking travel.
Is Range Day open to the public?
Range Day is an industry and media event, not a consumer show. Attendance is typically limited to registered SHOT Show trade attendees, invited media and exhibitor staff; confirm eligibility with the organiser before booking travel.
Do I need a SHOT Show badge to attend Range Day?
Plan on needing a SHOT Show industry badge or a Range Day credential controlled by the organiser. Check the official registration page for 2027 credential rules and bring photo ID to pick up your badge.
How do I get from Las Vegas to Boulder Rifle & Pistol Club?
Harry Reid International Airport (LAS) is the main gateway. The range is about 19 miles or 30-40 minutes from LAS by rental car, taxi or rideshare; there is no direct rail link captured. Pre-book return transport because the range sits outside Boulder City's walkable core.
What should I wear and bring to the range?
Wear closed-toe boots, warm layers, gloves and a hat for outdoor January conditions. Eye and ear protection are required on active ranges, and you should bring business cards, a charged phone and a portable battery for lead capture.
Can international buyers attend Range Day?
International trade visitors may attend if they meet SHOT Show credential requirements and US entry rules. Check visa or ESTA eligibility, carry printed registration confirmation and request an invitation letter from the organiser if your visa process needs one.
Will there be live-fire demonstrations?
Yes, Range Day is built around supervised live-fire demonstrations and hands-on handling of firearms, optics, suppressors and accessories. Follow all range officer commands, keep muzzles downrange and do not handle firearms outside designated demo areas.
Is parking available at the range?
On-site parking is available at Boulder Rifle & Pistol Club according to current venue notes. Confirm day-of access, any shuttle option and drop-off instructions on the organiser site before you travel.
What is the weather like in Boulder City in January?
Boulder City is high desert: expect cold mornings, mild afternoons and low average rainfall, with gusty wind and occasional showers possible. Check the forecast 48 hours before travel and dress in warm layers for the outdoor range.
Can exhibitors ship firearms and ammunition to Range Day?
Exhibitors must confirm ATF, Nevada state and carrier requirements, use an FFL where required, and coordinate delivery, secure storage and return shipping with the organiser. Do not ship firearms or ammunition without written approval.
Are media and influencer credentials available?
Range Day draws outdoor, hunting and shooting sports media. Apply through the organiser's press registration, carry proof of assignment and follow the credential deadlines set by the organiser.
Glossary
- SHOT Show Range Day
- The live-fire industry event tied to SHOT Show week in Las Vegas, held at Boulder Rifle & Pistol Club in Boulder City, Nevada, for invited trade, media and exhibitor audiences.
- SHOT Show
- The Shooting, Hunting and Outdoor Trade Show, the major US trade exhibition for firearms, ammunition, hunting gear, tactical equipment and outdoor products.
- Industry Day at the Range
- A common name for the SHOT Show range-day format where manufacturers run supervised live-fire demonstrations for buyers and media; confirm the exact 2027 event branding with the organiser.
- Live-fire demo
- A supervised demonstration where invited attendees shoot or observe exhibited firearms on an active range under range officer control.
- Cold range
- A range condition where firearms are unloaded, actions open and handling is restricted so staff can move safely downrange.
- Hot range
- A range condition where live firing is permitted and all personnel must follow range officer commands and eye/ear protection rules.
- Chamber flag
- A visible safety marker inserted into a firearm chamber to show the action is empty and the firearm is not ready to fire.
- FFL
- Federal Firearms License, the US licence required for firearms dealers, manufacturers and importers; relevant to shipping, receiving and exhibiting firearms at US trade events.
- NFA item
- A firearm or accessory regulated under the US National Firearms Act, such as suppressors, short-barreled rifles and machine guns.
- Suppressor
- A muzzle-mounted device that reduces the sound signature of a firearm; called a silencer in US federal regulation.
- Red dot
- A non-magnified optical sight that projects an illuminated aiming point onto the target plane for fast aiming.
- MOA and MIL
- Angular measurements used for riflescope adjustment and holdover; MOA means minute of angle and MIL means milliradian.
- Terminal ballistics
- The study of how a bullet behaves after impact, used by ammunition buyers to compare hunting and defensive loads.
- Holster retention
- The level of security that keeps a handgun in a holster during movement, often described in retention levels for duty and concealed carry.
- Tactical nylon
- Heavy-duty woven gear such as belts, pouches, slings and bags made from nylon fabrics for range, duty and field use.
- Treestand
- An elevated hunting platform secured to a tree; buyers check harness systems, weight ratings and safety standards.
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Also known as
Alternate names and search phrases for this event.
- SHOT Show Industry Day 2027
- Boulder City shooting events
- SHOT Show Industry Day at the Range 2027
- SHOT Show Industry Day at the Range 2027 Boulder City
- SHOT Show Industry Day at the Range 2027 Boulder City 2027
- SHOT Show Industry Day
- SHOT Show Industry Day Boulder City
- SHOT Show Industry Day Boulder City 2027
- Range
- Range 2027
7 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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SHOT Show Industry Day
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