Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
SHOPTALK EUROPE is set to be a pivotal event for the retail sector, taking place at Fira Gran Via in Barcelona from June 1-3, 2027. This trade show will bring together over 4,500 attendees, including senior executives from leading retailers and consumer brands.
The event will feature 180+ speakers sharing insights on the latest trends and technologies shaping the future of retail. SHOPTALK EUROPE takes place in Barcelona, Spain.
TL;DR
- 1Dates and Venue: Shoptalk Europe is scheduled for 1-3 June 2027 at Fira Gran Via, Barcelona, the Gran Via fairground in L'Hospitalet de Llobregat (travel captures use this window; confirm final dates on shoptalkeurope.com).
- 2Sector Focus: Retail and ecommerce leadership - unified commerce, retail media and first-party data, AI-driven personalisation and merchandising, fulfilment economics and store operations technology.
- 3Who Attends: Retailers and consumer brands (chief commerce, digital, marketing, data and supply-chain leads) plus the commerce-tech vendors, agencies, consultancies and investors that sell into them.
- 4Format: Multi-stage keynote and panel programme, Shoptalk-style hosted retailer meetings and table talks, startup pitch sessions and an exhibition floor of commerce platforms and service providers.
- 5Organiser: Hyve Group, which runs the Shoptalk series including Shoptalk Spring in Las Vegas and Shoptalk Fall.
Why visit
Attendees will gain access to invaluable insights from industry leaders, network with top executives, and discover innovative solutions tailored for the retail landscape. Dates and Venue: SHOPTALK EUROPE takes place from June 1-3, 2027 at Fira Gran Via, Barcelona, Spain. Scale and Focus: The event will gather over 4,500 attendees, including senior retailers and consumer brands. Buyer Authority: Expect a high-level audience with 1 in 3 attendees being C-suite executives.
Why exhibit
Exhibitors will have the opportunity to showcase their products and services to a targeted audience of decision-makers in the retail sector, enhancing brand visibility and generating valuable leads. Participating in SHOPTALK EUROPE allows companies to position themselves as leaders in retail innovation.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Senior executives from retail and consumer brands
Investors looking for innovative retail solutions
Tech innovators and startups in the retail space
Marketing and brand managers seeking insights
Supply chain and logistics professionals
E-commerce specialists and digital transformation leaders
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Retail technology providers
Consumer goods manufacturers
E-commerce platforms and solutions
Marketing and advertising agencies
Logistics and supply chain companies
Data analytics and AI solution providers
Product categories
Key solution areas showcased across the event.
Retail technology solutions
Consumer electronics and gadgets
Apparel and fashion items
Food and beverage products
Home goods and furnishings
Health and beauty products
Location & Facilities
Venue
Fira Gran Via
Barcelona, Spain
Facilities
Parking
Fira Gran Via in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fira Gran Via in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fira Gran Via for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Hyve Group
How the last edition performed
Previous edition
Next edition
Not announced yet
New this edition
- 1
—
The Shoptalk series built its reputation on pre-scheduled, time-boxed meetings between retail executives and solution providers, booked through the event platform before the show rather than arranged on the floor. Recent European editions have carried this format alongside the keynote stages.
- 2
—
Recent editions of the Shoptalk series expanded programming on generative and agentic AI in merchandising and service, and on retail media networks as a profit centre, reflecting where retail technology budgets moved after 2024.
- 3
—
Shoptalk events include a startup pitch competition that puts early-stage commerce technology in front of retail and investor audiences, giving the exhibition floor a discovery layer beyond established vendors.
- 4
—
Small-group table talks and topic-led meetups run alongside the main stages, giving delegates peer discussion on specific problems such as returns cost, first-party data activation or store-level inventory accuracy.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Barcelona, Spain
Why it matters
Attending SHOPTALK EUROPE on 2027-06-01 to 2027-06-03 in Barcelona lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Barcelona El Prat
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hampton by Hilton Barcelona Fira Gran Via
midscale
Fira Gran Via / L'Hospitalet de LlobregatApprox. 140 m from Fira de Barcelona to venue3-star with free breakfast, free Wi-Fi, fitness centre, bar and restaurant; the shortest walk to the halls among the listed options, so it fills early for June show week.
Travelodge Barcelona Fira
budget
Fira Gran Via / L'Hospitalet de LlobregatApprox. 530 m from Fira de Barcelona to venue3-star with breakfast (paid), free Wi-Fi, bar, restaurant and an advertised airport shuttle; practical for stand teams working build-up and breakdown days.
easyHotel Barcelona Fira
budget
Fira Gran Via / L'Hospitalet de LlobregatApprox. 710 m from Fira de Barcelona to venue3-star limited-service hotel with paid breakfast, free Wi-Fi, paid parking and air conditioning; compact rooms suit solo delegates who mainly need a bed near the venue.
MEININGER Hotel Barcelona Fira Gran Via
budget
Fira Gran Via / L'Hospitalet de LlobregatWalkable to Fira de Barcelona to venueLow-cost hotel near the fairground with a guest rating around 4.1; mixes private rooms with shared-room options, useful for larger stand crews on tight budgets.
Hotel Porta Fira
upscale
Fira Gran Via / L'Hospitalet de LlobregatDirectly beside Fira Gran Via to venue4-star design hotel in the landmark tower next to the Gran Via site; the usual pick for teams hosting retailer dinners or meetings away from the show floor.
Barcelo Sants
upscale
Sants / Barcelona cityApprox. 3-4 km, 10-15 minutes by taxi or metro plus walk to venue4-star inside Barcelona Sants station, giving direct airport rail access and easy evening access to central Barcelona; a good compromise if you want city dining over a 5-minute walk to the halls.
Hotels around Placa d'Espanya
mixed
Placa d'Espanya / MontjuicApprox. 2-3 km, 10-20 minutes by bus, metro or taxi to venueThe Placa d'Espanya cluster offers the widest range of three and four star options plus Aerobus stops from BCN, and pairs a short commute to Fira Gran Via with central restaurants and transport links.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costApprox. EUR taxi/rideshare from BCN to venue (estimate; confirm before travel)
Best forBarcelona El Prat (BCN) to Fira Gran Via
Official black-and-yellow Barcelona taxis and ride-hail both pick up at the terminal ranks. Journey is typically 20-30 minutes depending on traffic on the C-31 and Gran Via; allow more on the first show morning.
metro
Estimated costEUR 2-5 single metro journey (contactless)
Best forBCN airport to Europa | Fira / Fira on L9 Sud
L9 Sud connects the airport with the Fira Gran Via area without going through the centre. Airport stations require the higher-priced airport ticket; a T-casual multi-trip card is better value for city journeys during show week.
metro
Estimated costEUR 2-5 single metro journey (contactless)
Best forBarcelona city centre (Placa d'Espanya, Sants, Universitat) to Fira Gran Via
Use L9 Sud to Europa | Fira or Fira, or FGC from Placa d'Espanya towards the L'Hospitalet stops for the Gran Via site. T-casual cards cut the per-ride cost when you travel twice a day for three days.
airport bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forAerobus from BCN to Placa d'Espanya (then local bus, metro or walk to Fira Gran Via)
Frequent departures from both terminals; Placa d'Espanya is the closest Aerobus stop to the Gran Via fairground, from where the H12 or a short taxi covers the last leg.
rail
Estimated costEUR 2-5 single metro journey (contactless)
Best forRodalies R2 Nord from BCN airport to Barcelona Sants, then metro or taxi to Fira Gran Via
R2 Nord trains run from the airport to Sants and city stations. Useful if your hotel is near Sants or Passeig de Gracia, but it is not the most direct route to the Gran Via halls.
parking
Estimated costEUR 15-30 daily venue parking
Best forFira Gran Via on-site car parks
On-site parking serves the halls but fills quickly and event tariffs can differ from standard rates. Pre-book where the venue allows it, or use park-and-ride plus metro for busy show days.
Weather
June is early-summer in Barcelona: warm and mostly sunny, with daytime highs typically around 26-28 C and nights near 18-20 C. Rain is infrequent but short heavy showers or thunderstorms can occur, and humidity off the sea plus strong air conditioning inside Fira Gran Via makes layering practical. Halls are large, so comfortable shoes and water matter more than outerwear. Treat these as climatological planning bands and check a short-range forecast in the final week.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spain has wide 4G and 5G coverage in Barcelona, and EU roam-like-at-home rules apply if you hold a SIM from another EU country. Visitors from outside the EU should arrange an eSIM or a prepaid local SIM before or on arrival; passport ID is normally required to buy a Spanish SIM. Fira Gran Via provides venue connectivity for exhibitors as an ordered service and typically offers Wi-Fi in public areas, but do not rely on shared Wi-Fi for live demos - build in a backup hotspot or offline demo. Pack a power bank: three show days with app-based meeting booking drain phones quickly.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language in the halls
Barcelona is bilingual in Catalan and Spanish, and business conversations at Fira Gran Via usually run in Spanish or English. English is widely spoken among retail and technology executives, but a greeting in Catalan or Spanish is appreciated. Sessions and signage at Shoptalk Europe are in English.
Business dress and etiquette
Business casual dominates: smart trousers, open-collar shirts, blazers for senior meetings. Handshakes are standard for first meetings; cheek-kissing is for friends, not for new business contacts. Punctuality matters for scheduled hosted meetings even though evening dining runs late.
Dining hours
Lunch is typically 14:00-15:30 and dinner 21:00 onwards. Restaurants near Fira Gran Via and Placa d'Espanya fill up during large events, so book evening tables for groups and expect many kitchens to be quiet before 20:30.
Tipping and payments
Card payment is accepted almost everywhere, including taxis. Service is included, so a small rounding up or 5-10 percent is normal rather than expected. Carry a little cash for small bars and market stalls.
Sunday and public holidays
Many shops and smaller restaurants close on Sundays, and public holidays can shift transport schedules. Check the calendar around your travel dates and confirm any planned metro or rail engineering works on the TMB and FGC networks.
Local courtesy
Greet shop and restaurant staff when you enter, keep voices low in hotel corridors and avoid assuming Catalan and Spanish are interchangeable in signage or politics. Simple courtesy in either language goes a long way with local suppliers and hotel teams.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BCN
Book into Barcelona El Prat (BCN) for the shortest transfer to Fira Gran Via; Girona-Costa Brava (GRO) and Reus (REU) are only worth it if a specific low-cost route makes the extra 75-90 minutes by road worthwhile after adding transfer costs. Sample searches for 1 June 2027 showed nonstop options from London and New York with Iberia/Level, Singapore Airlines nonstop from Singapore, and connections via Frankfurt and Lisbon, so early June capacity is already taking shape. The first week of June is high season in Barcelona, so book flights and hotels together and avoid same-day arrivals if you have meetings on day one. Madrid can also work as an entry point, with AVE high-speed trains to Barcelona Sants in around 2.5-3 hours.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Barcelona El Prat (BCN). Allow road or rail time to Fira Gran Via; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Fira Gran Via: Fira Gran Via / L'Hospitalet de Llobregat: Hampton by Hilton Barcelona Fira Gran Via; Fira Gran Via / L'Hospitalet de Llobregat: Travelodge Barcelona Fira; Fira Gran Via / L'Hospitalet de Llobregat: easyHotel Barcelona Fira.
Ride-hail: Uber, Bolt, Cabify and FreeNow all operate in Barcelona alongside the official black-and-yellow taxis, and apps usually give a fixed or estimated fare before booking, which helps when heading to Fira Gran Via during peak hours. Pick-up points at the airport and the fairground can be congested during large events, so follow signage to designated ride-hail zones rather than hailing from the road. Expect surge pricing at hall close and after evening receptions; the L9 Sud metro is often quicker for the return trip to central Barcelona.
Public transit: The metro is the backbone of show-week travel. L9 Sud runs from Barcelona El Prat airport and through the Gran Via district with Europa | Fira and Fira stations serving the fairground, while FGC trains from Placa d'Espanya cover the L'Hospitalet side. Single journeys cost roughly EUR 2.55, an airport metro ticket costs more, and the T-casual multi-trip card brings the per-ride price down if you travel twice daily. Buses including the H12 connect Placa d'Espanya with the Gran Via area, and the Aerobus handles airport transfers to Placa d'Espanya and Placa de Catalunya. Confirm current lines, engineering works and fares on the TMB and FGC sites in the week before you travel.
Parking: Fira Gran Via has on-site car parks serving the halls, with direct pedestrian access to the Gran Via buildings. Event-day tariffs typically sit in the range of EUR 20-30 and can differ from standard rates, so check the venue's parking page and pre-book if the option is offered. Capacity tightens on peak show mornings and during build-up; exhibitors with vans or stand materials should use the official loading and freight routes rather than public car parks. If you are driving from outside Barcelona, consider parking at a suburban FGC or metro station and completing the trip by rail.
Weather
Plan and pack for the event climate.
Month: June 2027 (early-summer show window)
Temperature: Approx. 20-28 C by day, with nights around 17-20 C; hall interiors are air-conditioned and noticeably cooler
Seasonality: Rain is infrequent in June but brief thunderstorms can occur; early June is also the start of Barcelona's high season, so hotel and flight prices and availability tighten as the month progresses
Packing: Pack light, breathable business-casual clothing, a blazer or light jacket for air-conditioned halls and evening dinners, comfortable walking shoes for the long distances inside Fira Gran Via, a compact umbrella or packable rain shell, sunglasses and sunscreen, a refillable water bottle, and a power bank plus EU Type F/C plug adapters for your devices.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SHOPTALK EUROPE usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day 14 - Confirm your registration category and approval status on shoptalkeurope.com; retailer passes are usually validated against your employer, so resolve any query now rather than in show week.
T-2
Day 14 - Book flights into Barcelona El Prat (BCN) and check whether an Aerobus, L9 Sud metro or taxi best fits your arrival time; keep at least 90 minutes between landing and any scheduled meeting.
T-3
Day 13 - Reserve a hotel in L'Hospitalet de Llobregat near Fira Gran Via (Hampton by Hilton Barcelona Fira Gran Via, Travelodge Barcelona Fira, easyHotel Barcelona Fira, MEININGER Barcelona Fira Gran Via) or near Plaça d'Espanya / Sants if you prefer central evenings.
T-4
Day 12 - Download the event app or exhibitor list and shortlist the commerce platforms and sessions that map to your 2027 roadmap: retail media, OMS, composable front-end, AI search or fulfilment.
T-5
Day 11 - Request meetings with vendors and peers before calendars fill; Shoptalk hosted meetings and table talks are booked ahead, not on the floor.
T-6
Day 10 - Check passport validity, Schengen entry rules for your nationality and, if required, your visa appointment status.
T-7
Day 9 - Build a session plan around two or three tracks rather than all of them; Fira Gran Via halls are large and back-to-back stage hopping costs 10-15 minutes per move.
T-8
Day 8 - Confirm travel insurance and that it covers business travel and any exhibition-floor equipment you are carrying.
T-9
Day 7 - Set up mobile connectivity: EU roaming if you have an EU plan, or an eSIM / local SIM for non-EU visitors, plus a power bank for long days on the floor.
T-10
Day 6 - Prepare a one-page company and requirements brief for supplier meetings, and a short list of questions on integration, pricing model and implementation timeline.
T-11
Day 5 - Arrange evening plans with named contacts; Barcelona dinner reservations for groups are worth booking, since locals dine late and good tables go early.
T-12
Day 4 - Print or download your badge QR, confirm the hall entrance and check the venue's bag and security policy.
T-13
Day 2 - Pack smart-casual business wear, comfortable shoes, a light layer for air-conditioned halls and a compact umbrella for occasional June showers.
T-14
Day 1 - Travel day: aim to arrive in Barcelona with an evening buffer, collect your badge if early registration is open, and walk the route from your hotel to the Fira Gran Via entrance so the first morning is stress-free.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Fira Gran Via
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SHOPTALK EUROPE registration concourse
Fira Gran Via
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fira Gran Via
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SHOPTALK EUROPE fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Shoptalk Europe?
Shoptalk Europe is the European edition of the Shoptalk retail and ecommerce event series run by Hyve Group. It brings retail and brand executives together with commerce technology vendors, agencies and investors for keynote sessions, hosted meetings, table talks and an exhibition focused on how retail commerce is being rebuilt around data, AI and unified fulfilment.
When and where is Shoptalk Europe 2027?
The 2027 edition is planned for 1-3 June 2027 at Fira Gran Via in Barcelona, Spain. Sample flight and hotel captures for the event use a 1 June arrival and 3 June departure, so treat those as the working travel window and confirm the final published dates and hall allocation on shoptalkeurope.com before booking.
Who should attend Shoptalk Europe?
Retailers and consumer brands sending commerce, digital, marketing, data, technology, supply-chain and store-operations leaders get the most from the programme. On the supplier side, commerce platforms, retail media businesses, payments, fulfilment and AI vendors attend to meet those buyers, and investors and analysts use the show to track where retail technology budgets are moving.
Is Shoptalk Europe only for retailers, or can vendors attend?
Both sides attend. Retailers and brands make up the buyer audience the programme is built around, while technology providers, agencies, consultancies and investors attend as sponsors, exhibitors and delegates. Registration category determines access to hosted meetings and meeting-booking tools, so choose the correct pass type when you register.
How do I register for Shoptalk Europe?
Registration runs through the official Shoptalk Europe website, shoptalkeurope.com, where pass types, group rates and the current booking terms are published. Retailer passes are typically validated against your employer before approval, so register with your company email and allow time for confirmation before you book travel.
What is the difference between Shoptalk Europe and Shoptalk Spring in Las Vegas?
Both are Hyve Group Shoptalk events with the same retail-commerce focus, but Shoptalk Spring is the larger US edition held in Las Vegas and Shoptalk Europe adapts the programme for European retailers, brands and market conditions such as GDPR-driven data practice, cross-border EU fulfilment and a more fragmented grocery and marketplace landscape.
What topics dominate the Shoptalk Europe agenda?
Expect heavy coverage of AI in merchandising, search and service; retail media and first-party data monetisation; composable commerce replatforming; store-as-a-hub fulfilment including BOPIS and ship-from-store; returns and last-mile cost; and marketplace and DTC growth strategy. Session titles and tracks are published on the schedule page closer to the edition.
What is the dress code at Shoptalk Europe?
Business casual is the norm - smart trousers or chinos with a shirt or blouse, jackets optional. Fira Gran Via halls involve substantial walking between stages and the exhibition floor, so comfortable shoes matter more than formality, and a light layer helps with strong air conditioning indoors.
How do I get from Barcelona El Prat airport to Fira Gran Via?
Three practical options: a metered taxi or ride-hail for roughly 20-30 minutes depending on traffic; L9 Sud metro from the airport towards the Fira area with a change or short walk to Europa | Fira or Fira station; or the Aerobus to Plaça d'Espanya followed by a short taxi, bus or walk to the Gran Via fairground. Allow extra time on the first morning for badge collection and security.
Where should I stay for Shoptalk Europe?
The closest cluster is in L'Hospitalet de Llobregat around Fira Gran Via, where hotels such as Hampton by Hilton Barcelona Fira Gran Via, Travelodge Barcelona Fira, easyHotel Barcelona Fira and MEININGER Barcelona Fira Gran Via sit within roughly 140-800 m of the halls. Staying in central Barcelona near Plaça d'Espanya or Sants gives more evening options with a 10-25 minute commute by metro or taxi.
Is there parking at Fira Gran Via during the show?
Yes. Fira Gran Via operates on-site car parks serving the halls, usually charged daily, and rates can rise or fill during large events. Confirm current tariffs and which car park matches your hall on the Fira de Barcelona or organiser site, and budget roughly EUR 20-30 per day as a planning estimate.
Do I need a visa to attend Shoptalk Europe in Spain?
Spain is in the Schengen area. EU/EEA and Swiss citizens travel freely; many other nationalities, including UK, US and Canadian passport holders, can enter visa-free for short business trips within the 90-days-in-180 rule. Other nationalities need a Schengen short-stay visa applied for in advance at the Spanish consulate. Check your own nationality's current requirement on official EU or Spanish government channels before booking.
Glossary
- Unified commerce
- Operating one commerce stack and one view of inventory, orders and customer data across store, web, app and marketplace channels, so that pricing, stock and fulfilment promises stay consistent wherever the shopper buys.
- Retail media network
- A retailer monetising its own site, app and in-store audiences as advertising inventory for brands, typically powered by first-party shopper data and measured against sales rather than clicks alone.
- First-party data
- Customer and transaction data a retailer or brand collects directly through its own channels, loyalty schemes and apps, which becomes the foundation for personalisation and retail media targeting as third-party cookies decline.
- Headless / composable commerce
- An architecture where the front-end experience is decoupled from back-end commerce services and assembled from best-of-breed APIs, letting retailers change storefronts and add capabilities without replatforming the whole stack.
- Order management system (OMS)
- The system that orchestrates order capture, routing, inventory reservation, cancellation and returns across channels, deciding for example whether a line ships from a warehouse or a nearby store.
- BOPIS / click and collect
- Buy online, pick up in store. A fulfilment model that converts stores into micro-distribution points, cutting last-mile cost and delivery time while driving incremental in-store basket.
- Ship-from-store
- Using store stock to fulfil online orders, which improves delivery speed and sell-through of slow-moving inventory but requires accurate store-level inventory data and in-store picking workflows.
- Agentic commerce
- Shopping journeys where AI agents act on the consumer's behalf - comparing, recommending or completing purchases - which pushes retailers to expose clean product data, availability and checkout APIs to third-party assistants.
- Customer data platform (CDP)
- Software that unifies customer identifiers and events from POS, ecommerce, CRM and marketing tools into persistent profiles used for segmentation, activation and measurement.
- Last-mile economics
- The cost and service trade-offs of moving an order from the final hub to the customer's door, shaped by delivery density, slot pricing, returns rates and carrier mix.
- Hosted retailer meetings
- Pre-scheduled, time-boxed meetings that Shoptalk programmes between retail executives and technology or solution providers, booked through the event platform ahead of the show.
- Shrink and inventory accuracy
- The gap between recorded and actual stock caused by theft, damage or process error; a core retail operations concern because inaccurate stock breaks BOPIS promises and distorts replenishment.
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Also known as
Alternate names and search phrases for this event.
- SHOPTALK EUROPE 2027
- SHOPTALK EUROPE Barcelona 2027
- SHOPTALK 2027
- SHOPTALK Barcelona 2027
- Barcelona Spain
- Retail Trade Show Trade Show Barcelona
- Retail technology solutions
- Consumer electronics and gadgets
- Apparel and fashion items
- Food and beverage products
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.