Dates

    10–13 Feb 2027

    City / country

    Rostov-on-Don, Russia

    Venue

    Don exposition center

    Time

    February 10 – 12 from 10:00 to 18:00, February 13 from 10:00 to 16:00

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    Event overview

    Overview

    Sharm 2027 is the largest beauty industry event in Southern Russia, taking place from February 10 to 13 at the Don exposition center in Rostov-on-Don.

    The exhibition will showcase over 1000 cosmetic brands and feature numerous masterclasses, competitions, and conferences, making it a must-attend for beauty professionals and enthusiasts alike.

    TL;DR

    1. 131st Edition: Sharm 2027 is the 31st edition of the beauty industry exhibition, running 10-13 February 2027 at DonExpoCenter in Rostov-on-Don.
    2. 2Scale: Over 1,000 cosmetics brands gather at southern Russia's largest dedicated beauty-industry show.
    3. 3Programme: Non-stop masterclasses, competitions and next-season trend showcases run across all four show days.
    4. 4Buyer Reach: Connects salon owners, cosmetologists, distributors and retailers from across the Southern Federal District.
    5. 5Venue and Access: DonExpoCenter offers covered and open-air halls, with Platov Airport (ROV) and central hotels minutes away.

    Why visit

    Attendees will benefit from direct access to the latest beauty products, trends, and innovations. The event features masterclasses from industry experts, networking opportunities, and competitions that showcase the best talent in the beauty sector. Visitors can also engage with brands and learn about new techniques and products.

    Why exhibit

    Exhibiting at Sharm 2027 provides brands with unparalleled visibility and access to a targeted audience of beauty professionals and enthusiasts. It is an opportunity to showcase products, connect with potential clients, and gain insights into market trends. The event facilitates valuable networking and collaboration opportunities.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Beauty salon owners looking for new products
    Cosmetologists seeking the latest techniques
    Makeup artists wanting to learn from experts
    Nail technicians interested in new tools and products
    Students in beauty programs seeking exposure
    General public interested in beauty trends

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Cosmetic brands showcasing new products
    Beauty equipment manufacturers
    Training academies offering courses
    Suppliers of beauty tools and accessories
    Service providers in the beauty industry
    Innovators in cosmetic technology

    Product categories

    Key solution areas showcased across the event.

    Cosmetics and skincare products for professionals
    Hair care products and tools
    Nail care products and accessories
    Beauty equipment and machinery
    Wellness and spa products
    Educational materials for beauty professionals

    Location & Facilities

    Venue

    Open in Google Maps

    Don exposition center

    пр. М.Нагибина, 30, Rostov-on-Don, Russia

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    February 10 – 12 from10:00 to 18:00, February 13 from 10:00 to 16:00

    • Single day ticket

      RUB 450.00

    • All days ticket

      RUB 900.00
    Register

    Who runs the show

    Organisers

    DonExpoCenter

    What's on

    Programme

    1

    Ceremony

    1

    Event days

    11:00–11:30

    Typical time

    Speakers

    ЮС

    Юрий Столяров

    Top Makeup Artist

    ЕС

    Евгений Седой

    Top Stylist

    Wednesday, Feb 10, 2027

    11:00 – 11:30

    Opening Ceremony

    Ceremony

    How the last edition performed

    Previous edition

    Last edition

    2026

    unknown

    This edition

    2027

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    Sharm 2027 is the largest beauty industry event in Southern Russia, taking place from February 10 to 13 at the Don exposition center in Rostov-on-Don. The exhibition will showcase over 1000 cosmetic brands and feature numerous masterclasses, competitions, and conferences, making it a must-attend for beauty professionals and enthusiasts alike. The beauty industry is rapidly evolving, and Sharm 2027 serves as a crucial platform for professionals to discover the latest trends, products,.

    Audience quality

    High-value decision-makers

    Visitors typically include Beauty salon owners looking for new products, Cosmetologists seeking the latest techniques, Makeup artists wanting to learn from experts, Nail technicians interested in new tools and products. Dates: February 10-13, 2027. Location: Don exposition center, Rostov-on-Don, Russia. Over 1000 cosmetic brands represented. Numerous masterclasses and competitions. Sharm 2027 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibiting at Sharm 2027 provides brands with unparalleled visibility and access to a targeted audience of beauty professionals and enthusiasts. It is an opportunity to showcase products, connect with potential clients, and gain insights into market trends. The event facilitates valuable networking and collaboration opportunities. Exhibitor categories include Cosmetic brands showcasing new products, Beauty equipment manufacturers, Training academies offering courses, Suppliers of beauty tools and accessories.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Rostov-on-Don, Rostov Oblast — Southern Federal District, Russia. The city is the administrative and commercial capital of the Don region and the principal wholesale and distribution gateway for southern Russia, the North Caucasus, Krasnodar Territory and the Caspian corridor, with a dense network of salons, beauty retail chains and professional distributors.

    Why it matters

    Attending Sharm 2027 on 2027-02-10 to 2027-02-13 in Rostov-on-Don lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Beauty-industry circuit around Sharm 2027

    Book hotels and confirm B2B meetings 8–12 weeks ahead of the February show; the wider beauty circuit peaks between March and November, so peer-show budgets are typically set in the preceding autumn.

    Buyers, salon chains and brand owners covering the beauty and personal-care sector usually plan Sharm 2027 alongside the larger Russian and international beauty fairs, comparing formulations, price tiers and distribution coverage across markets before committing to seasonal ranges.

    Pre-show

    Confirm stand meetings and masterclass bookings for Sharm 2027, and align wholesale terms with Russian and regional distributors.

    Show week

    Hall walk-throughs, live product testing, technique masterclasses and supplier negotiations at Don Expo Center.

    Post-show

    Follow up with contacts made at Sharm and plan attendance at the InterCHARM and Cosmoprof editions to compare ranges and seasonal pricing.

    Peer events are established beauty-industry fairs on the Russian and international circuit; their dates are published by each organiser.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    ROV

    Platov International Airport (Rostov-on-Don)

    The primary gateway for the show and the closest airport to the venue. Express bus 285 runs from the terminal to Rostov-on-Don bus station, from where trams, trolleybuses and marshrutkas continue along Nagibina Prospekt to Don Expo Center; taxis and pre-booked transfers take 45–70 minutes depending on traffic.

    ~40 km east of the city, ~42 km to Don Expo Center

    to venue

    45–70 min

    by car

    KRR

    Krasnodar International Airport (Pashkovsky)

    Useful alternative when direct services into Platov are limited; regular intercity buses and Lastochka trains link Krasnodar with Rostov-Glavny station, with a short taxi ride to the venue from there.

    ~270 km south-west via the M-4 Don highway

    to venue

    3 h 30 min – 4 h 30 min

    by car

    VOG

    Volgograd International Airport (Gumrak)

    Best treated as a rail-and-road option: overnight and daytime trains connect Volgograd with Rostov-Glavny in roughly 12–14 hours, with the road route practical for drivers and coach groups.

    ~480 km north-east via the A-260/M-21 corridor

    to venue

    5 h 30 min – 7 h

    by car

    AER

    Sochi International Airport (Adler)

    A scenic southern routing for visitors combining the show with the coast; a once-daily Lastochka service runs from Adler to Rostov-Glavny in about 9 hours, with onward tram or taxi to the venue.

    ~600 km south along the Black Sea coast

    to venue

    8 h – 9 h by road; ~9 h by rail

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Radisson Hotel Gorizont Rostov-on-Don

    4-star premium
    Nagibina Prospekt, next to Don Expo Center370 m — about 5 minutes on foot to the main entrance to venue

    Breakfast (fee), free Wi-Fi, fitness center, bar, restaurant, full-service laundry, pet-friendly

    Amaks Kongress-Otel'

    3-star mid-range
    Nagibina Prospekt, adjacent to the exhibition district960 m — around 12 minutes on foot, 4 minutes by taxi to venue

    Breakfast (fee), free Wi-Fi, parking (fee), indoor pool, air conditioning, bar, restaurant, pet-friendly

    Don-Plaza Congress Hotel

    4-star mid-range
    City centre, near the Don embankment3.6 km — 10–15 minutes by taxi to venue

    Breakfast (fee), free Wi-Fi, parking (fee), air conditioning, fitness center, bar, restaurant, pet-friendly

    Mercure Rostov On Don Center

    4-star premium
    Rostov-on-Don city centre~5 km — 15–20 minutes by taxi to Don Expo Center to venue

    Breakfast (fee), free Wi-Fi, free parking, spa, fitness center, bar, pet-friendly

    Kamerton Kongress-Otel'

    3-star budget
    Rostov-on-Don, convenient for the Nagibina Prospekt corridorShort taxi ride from Don Expo Center to venue

    Breakfast (fee), free Wi-Fi, free parking, air conditioning, bar, restaurant, room service, pet-friendly

    Local transport

    Get around the city with these convenient transport options.

    Platov Airport express bus

    Estimated costRUB 133 one way
    Best forPlatov Airport (ROV) to Rostov-on-Don bus station

    About 37-49 minutes depending on traffic; onward trams, trolleybuses and marshrutkas run from the bus station toward the venue.

    Rail from nearby hubs

    Estimated costRUB 1,500-2,700
    Best forSochi Airport to Rostov-Glavny (Lastochka train)

    Roughly 8h 56m on a once-daily service for travellers routing via the Black Sea coast.

    taxi

    Estimated costEUR 40–90 / USD 45–100 taxi or rideshare to venue
    Best forPlatov International Airport (Rostov-on-Don) (ROV) to Don exposition center

    40-60 minutes

    taxi

    Estimated costEUR 40–90 / USD 45–100 taxi or rideshare to venue
    Best forKrasnodar International Airport (Pashkovsky) (KRR) to Don exposition center

    Regional rail or bus connection

    taxi

    Estimated costEUR 40–90 / USD 45–100 taxi or rideshare to venue
    Best forVolgograd International Airport (Gumrak) (VOG) to Don exposition center

    Road and bus connection

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forSochi International Airport (Adler) (AER) to Don exposition center

    8 h – 9 h by road; ~9 h by rail; A scenic southern routing for visitors combining the show with the coast; a once-daily Lastochka service runs from Adler to Rostov-Glavny in about 9 hours, with onward tram or taxi to the venue.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser

    Visa-free entry to Russia is granted to holders of diplomatic and official Indian passports for up to 90 days and to aircraft crew members; all other travellers require a visa, including for trade-fair and business visits.

    Official visa page

    Weather

    February is deep winter in Rostov-on-Don: daytime temperatures sit around −3 to +1 °C and nights fall to −5 to −8 °C, with a biting wind coming off the Don that makes it feel colder on exposed streets. Precipitation averages 40–50 mm across the month, falling as snow, sleet and occasional freezing drizzle, so pavements around Nagibina Prospekt can be icy underfoot. Pack a warm wool coat, thermal layers, hat, gloves and waterproof boots with good grip, plus lighter clothing for the well-heated exhibition halls.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Russia.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Greetings and business etiquette

    Russian business culture is formal: a firm handshake on arrival and departure, address counterparts by first name and patronymic, and exchange business cards with both hands. Russian is the working language of the show floor, so bring Russian-language product sheets or a Russian-speaking colleague for negotiations with regional distributors.

    Tipping

    Restaurants and cafés typically expect around 10% or a rounded-up bill; taxi drivers appreciate rounding up the fare, and hotel porters expect a small cash tip per bag. Carry some rubles in cash for cloakroom, porter and small café payments.

    Dress and venues

    Business dress is standard for exhibitor meetings and masterclass stages. In February, wear warm outerwear for travel and check coats and boots at the venue cloakroom rather than carrying them through the halls.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: ROV

    Compare flights to the nearest international gateway serving Rostov-on-Don; confirm ground transport on the organiser site.

    Visa

    Most foreign nationals need a visa to enter Russia. A unified e-visa, introduced on 1 August 2023 for citizens of 64 states, covers private and business visits, tourism and participation in trade fairs across the whole of Russia. A standard business visa requires an official invitation from the Russian host carrying the company seal, legal address, registration number and stated purpose and dates of stay. Indian citizens need a visa; visa-free entry applies only to diplomatic and official passports and aircraft crews.

    Processing: Varies by nationality; apply several weeks before travel.

    Apply online for the unified e-visa at evisa.kdmid.ru or through a Russian consulate. Business travellers should request an invitation letter from DonExpoCenter or their Russian partner and carry printed confirmation with the hotel booking. Confirm processing times with your consulate well ahead of the 10-13 February 2027 show dates.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Platov International Airport (Rostov-on-Don) (ROV): 45–70 min; Krasnodar International Airport (Pashkovsky) (KRR): 3 h 30 min – 4 h 30 min; Volgograd International Airport (Gumrak) (VOG): 5 h 30 min – 7 h; Sochi International Airport (Adler) (AER): 8 h – 9 h by road; ~9 h by rail. Allow road or rail time to Don exposition center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Don exposition center: Nagibina Prospekt, next to Don Expo Center: Radisson Hotel Gorizont Rostov-on-Don; Nagibina Prospekt, adjacent to the exhibition district: Amaks Kongress-Otel'; City centre, near the Don embankment: Don-Plaza Congress Hotel.

    Ride-hail: Ride-hailing apps are commonly used in Rostov-on-Don; confirm local availability before travel.

    Public transit: Rostov-on-Don public transport includes buses, trolleybuses, trams and marshrutka minibuses; use Moovit or Yandex Maps for real-time routes and stops toward Don Exposition Center. An express bus links Platov International Airport (ROV) with the city bus station.

    Parking: On-site parking is available at Don exposition center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: February 2027

    Temperature: −3 °C to +1 °C during the day, falling to −5 °C to −8 °C overnight

    Seasonality: Late-winter conditions: around 40–50 mm of precipitation across February, mostly snow and sleet with occasional freezing rain. Expect short daylight hours and icy pavements, so allow extra transfer time and keep show-day travel indoors where possible.

    Packing: February 2027

    Plan your trip

    Planning

    Best day to visit: Thursday 11 February 2027

    Opening day, Wednesday 10 February, is dominated by the opening ceremony, press activity and official tours, while Saturday 13 February brings the heaviest footfall of salon owners and retail visitors. Thursday 11 February is the strongest trade day: masterclass stages and supplier meetings run through the full programme, aisles stay navigable for product testing, and manufacturers and distributors are on their stands and ready to negotiate terms. Choose Saturday 13 February instead if your priority is retail-level trend research and seeing the fullest product showcase of the edition.

    1

    Confirm passport validity and check Russian visa requirements — Most nationalities need a visa; apply for the unified e-visa at evisa.kdmid.ru several weeks before 10 February 2027.

    2

    Research and book flights into Platov International Airport (ROV) — ROV is about 40 km from the city; compare fares early for the 10-13 February 2027 window.

    3

    Reserve a hotel close to DonExpoCenter — Radisson Hotel Gorizont (370 m) and Amaks Kongress-Otel' (960 m) are walkable; book for 10-13 February 2027.

    4

    Complete visitor registration and buy your ticket online — Register at sharmrostov.ru/visitors/buy-ticket; single-day tickets from RUB 450 and all-days tickets from RUB 900.

    5

    Download the exhibition programme and hall plan — Review the non-stop masterclasses and competitions to shortlist sessions before arriving.

    6

    Pre-schedule meetings with exhibitors and brands — Contact the 1,000+ cosmetics brands and suppliers you want to meet across the four show days.

    7

    Plan local transport and airport transfer — Platov Airport express bus costs about RUB 133; use Moovit or Yandex Maps for trams and marshrutkas.

    8

    Arrange travel insurance and business travel documents — Carry the invitation letter, hotel confirmation and printed e-visa when travelling to Russia.

    9

    Check February weather and pack accordingly — February in Rostov-on-Don is cold; bring warm layers plus business attire for networking.

    10

    Prepare marketing collateral and appointment list — Bring business cards and a shortlist of cosmetics, skincare and equipment to source.

    11

    Confirm badge collection details and arrival time — Doors open 10:00 to 18:00 on 10-12 February and 10:00 to 16:00 on 13 February.

    12

    Day-1 arrival: collect badge and orient at DonExpoCenter — Arrive early for orientation and security screening at the venue.

    Side trips

    2

    Azov

    Novocherkassk

    Networking spots

    3

    Central atrium café, Don Expo Center

    venue

    The main meeting point between halls — convenient for short introductory conversations and for catching exhibitor teams between stand shifts.

    Business lounge and negotiations area, Don Expo Center

    venue

    Quieter seating close to the organiser office, suitable for wholesale talks, contract review and distributor meetings that need a table and privacy.

    Bolshaya Sadovaya Street cafés and hotel bars, city centre

    city

    Rostov-on-Don's main dining street, 15–20 minutes from the venue, where supplier dinners and after-show networking with brand representatives typically continue into the evening.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Single day ticket

    RUB 450 / per person

    official

    visitor_ticket

    visitor · All days ticket

    RUB 900 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Salon owners, cosmetologists, distributors and retail buyers sourcing cosmetics, skincare and beauty equipment from 1,000+ brands.

    Min. budget

    $1,200.00

    Timeline

    4-6 weeks to arrange a Russian visa, flights into Platov Airport and a hotel near DonExpoCenter.

    Risks

    February peak demand can lift hotel rates near the venue

    Russian visa processing needs several weeks lead time for many nationalities

    exhibit

    Assess how this option fits your objectives.

    Best for

    Cosmetics, skincare, haircare and beauty-equipment suppliers targeting southern Russia salons and distributors.

    Min. budget

    $5,400.00

    Timeline

    3 months to book the stand, appoint a build contractor and ship demo stock to DonExpoCenter.

    Risks

    Hall allocation and build-up slots are limited close to show week

    Freight and customs clearance for samples can delay stand readiness

    skip

    Assess how this option fits your objectives.

    Best for

    Professionals outside the beauty, cosmetics and personal-care supply chain, or those unable to secure a Russian visa in time.

    Timeline

    Not applicable.

    Risks

    Missed buying and networking window with 1,000+ brands

    No access to the non-stop masterclasses and competition programme

    Gallery

    Photos

    Dog show highlights at Sharm 2027
    Dog show highlights at Sharm 2027
    Nails category spotlight at Sharm 2027
    Nails category spotlight at Sharm 2027

    FAQs & glossary

    Answers

    Frequently asked

    What are the event hours?
    The event hours are February 10-12 from 10:00 to 18:00 and February 13 from 10:00 to 16:00.
    How much do tickets cost?
    A single day ticket costs 450 RUB, and an all days ticket costs 900 RUB.
    Is registration free?
    No, registration is not free.
    Where is the event located?
    The event is located at Don exposition center, Rostov-on-Don, Russia.
    What types of products will be showcased?
    The exhibition will showcase cosmetics, skincare products, hair care products, and beauty equipment.
    Do international visitors need a visa to attend Sharm 2027?
    Most foreign nationals need a visa to enter Russia. A unified e-visa covers business and trade-fair visits for citizens of 64 states and can be applied for at evisa.kdmid.ru; standard business visas require an official invitation from the Russian host.
    Which airport serves Rostov-on-Don for the show?
    Platov International Airport (ROV) is the main gateway, about 40 km from the city with a taxi transfer of 40-60 minutes and an express bus to the city bus station.

    Glossary

    1
    Cosmetics
    Products applied to the body to enhance appearance.
    2
    Skincare
    Products designed to improve the appearance and health of the skin.
    3
    Beauty Equipment
    Tools and devices used in beauty treatments.
    4
    Masterclass
    An advanced class given to a group of students by an expert in a particular field.
    5
    Exhibitor
    A person or company that displays goods at an exhibition.

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    Sharm 2027

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