Trade show

    Shanghai International Personal Care Expo 2026

    The 8th Shanghai International Personal Care Expo (PCE) is a premier B2B trade show for the personal care industry, taking place on October 28-30, 2026, at the Shanghai New International Expo Centre. It showcases a comprehensive range of products across oral care, personal hygiene, home cleaning, and personal care appliances, attracting thousands of professional buyers and exhibitors. The event includes specialized exhibition zones, industry forums, and matchmaking sessions to facilitate business connections. It serves as a vital platform for companies to expand their market presence in China and globally.

    Dates

    Oct 28 – 30, 2026

    City / country

    Shanghai, China

    Venue

    Shanghai New International Expo Centre (SNIEC)

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    Matched booths for Shanghai International Personal Care Expo 2026

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    • Exhibiting at PCE 2026 provides direct access to a vast network of qualified buyers, including supermarkets, chain stores, pharmacies, e-commerce platforms, and cross-border traders.
    • The expo's specialized zones and concurrent matchmaking events, such as the TOP Omni-channel Sourcing Fair, enable exhibitors to conduct targeted business meetings and secure orders.
    • With over 15,000 professional visitors expected, companies can significantly enhance brand visibility and penetrate both domestic and international markets.
    • The event also offers opportunities to showcase new products and innovations to key industry stakeholders.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    8 categories represented

    • Oral care products
    • Personal hygiene products
    • Home cleaning products
    • Personal care appliances
    • Fragrance and aromatherapy
    • OEM/ODM services
    • Raw materials and ingredients
    • Packaging and equipment

    Who Attends

    Visitor Profile

    8 audience types

    • Wholesalers and distributors
    • Retail chains and supermarkets
    • Pharmacies and drugstores
    • E-commerce and new retail
    • Cross-border traders
    • Gift and group buying
    • Hotels and hospitality
    • Research institutions and associations

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