Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Shanghai International Fashion Jewelry Expo 2027 is a premier trade fair focusing on B2B sourcing needs in the jewelry and accessories industry.
Held at the Shanghai World Expo Exhibition & Convention Center, this event will feature a diverse range of exhibits including metal and natural-material jewelry, hair accessories, and packaging solutions.
TL;DR
- 1Dates and Venue: Shanghai International Fashion Jewelry Expo 2027 runs from March 22 to 24, 2027 at the Shanghai World Expo Exhibition & Convention Center.
- 2Scale and Focus: The expo will feature over 1,000 exhibitors and attract around 30,000 professional visitors.
- 3Organiser: Jointly organised by Shanghai Fashion Accessories Society and Shanghai Jewelry Design Association.
- 4Buyer Authority: Targeted at B2B sourcing needs in the jewelry and accessories industry.
- 5Entry: Free registration available for professional visitors.
Why visit
Attendees will benefit from networking opportunities with industry leaders and access to a wide range of products from various exhibitors. The expo is an ideal venue for sourcing the latest trends in fashion jewelry and accessories, enhancing business connections, and discovering innovative solutions.
Why exhibit
Exhibiting at the Shanghai International Fashion Jewelry Expo provides companies with unparalleled visibility in the market, direct access to thousands of potential buyers, and the opportunity to showcase their latest products to a targeted audience. This event is crucial for brands looking to expand their reach and establish new partnerships.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Retail buyers from fashion and jewelry sectors
Wholesalers and distributors of accessories
Designers and manufacturers of jewelry
E-commerce professionals in the fashion industry
Importers and exporters of fashion accessories
Trend forecasters and market analysts
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Jewelry manufacturers and suppliers
Accessory designers and brands
Packaging and display solution providers
Machinery and equipment manufacturers
Raw material suppliers for jewelry production
Fashion accessory retailers
Product categories
Key solution areas showcased across the event.
Metal and natural-material jewelry
Hair accessories and headwear
Jewelry components and materials
Display and packaging products
Machinery and equipment for jewelry production
Fashion watches and lifestyle accessories
Location & Facilities
Venue
Shanghai World Expo Exhibition & Convention Center (SWEECC)
Shanghai, China
Facilities
Parking
Shanghai World Expo Exhibition & Convention Center (SWEECC) in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Shanghai World Expo Exhibition & Convention Center (SWEECC) in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Shanghai World Expo Exhibition & Convention Center (SWEECC) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
Shanghai Fashion Accessories Society
Shanghai Jewelry Design Association
Shanghai Gehua Exhibition Service Co., Ltd.
Guangdong Fashion Jewelry & Accessories Association
Dongguan Metal Jewelry Industry Association
Yiwu City Jewelry Accessories Industry Association
How the last edition performed
Previous edition
This edition
—
Exhibitors: 1,000
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Shanghai, China
Why it matters
Attending Shanghai International Fashion Jewelry Expo 2027 on 2027-03-22 to 2027-03-24 in Shanghai lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · CNY
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Shanghai Pudong
PVG is Shanghai's main international gateway. Allow 45-60 min by road to SWEECC, or 70-90 min by Metro Line 2 with a transfer. Confirm live traffic and fares before travel
Approx. 45-60 km by road
to venue
45-60 min by taxi/Didi; 70-90 min by metro
by car
Shanghai Hongqiao
SHA is the closer airport for western Shanghai and Hongqiao hotels. Allow 30-50 min by road to SWEECC, or 50-70 min by Metro Line 10 with a transfer. Confirm routes on arrival
Approx. 20-25 km by road
to venue
30-50 min by taxi/Didi; 50-70 min by metro
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hilton Garden Inn Shanghai Hongqiao
4-star
HongqiaoGoogle Hotels capture lists free parking, breakfast, free Wi-Fi, fitness center, bar and restaurant, with an eco-certification tag. Rates are approximate and vary by booking date.
Novotel Suites Shanghai Hongqiao Hotel
4-star
HongqiaoGoogle Hotels capture lists pool, hot tub, breakfast, free Wi-Fi, free parking, fitness center and bar. Rates are approximate and vary by booking date.
SSAW Boutique Hotel Shanghai Bund
3-star
The BundBoutique property near the Bund with breakfast, free Wi-Fi, free parking and restaurant per Google Hotels capture. Rates are approximate and vary by booking date.
SSAW Boutique Hotel Shanghai Hongkou
3-star
HongkouGoogle Hotels capture lists breakfast, free Wi-Fi, free parking, fitness center, restaurant and full-service laundry. Rates are approximate and vary by booking date.
Hanting Hotel Shanghai Nanjing Road Walking Street Centre
2-star
Nanjing RoadBudget option on Nanjing Road Walking Street with breakfast, free Wi-Fi and restaurant; smoke-free property per capture. Rates are approximate and vary by booking date.
City Hotel Shanghai
4-star
Shanghai city centreGoogle Hotels capture lists indoor pool, spa, bar, breakfast, free Wi-Fi, fitness center and parking. Rates are approximate and vary by booking date.
Local transport
Get around the city with these convenient transport options.
metro
Estimated costCNY 2-8 typical single public transport journey (confirm before travel)
Best forPVG to SWEECC via Metro Line 2 with transfer
Allow 70-90 min with luggage; use a metro card or Alipay/WeChat metro QR. Confirm the best transfer for your arrival terminal.
taxi / rideshare
Estimated costApprox. CNY 170-230 taxi/Didi, 45-60 min
Best forPVG to SWEECC
Use the official taxi rank or Didi pickup point at PVG; carry the SWEECC name and Guozhan Road address in Chinese for the driver.
taxi / rideshare
Estimated costApprox. CNY 80-120 taxi/Didi, 30-50 min
Best forSHA to SWEECC
SHA is the closer airport for the Hongqiao side of the city; confirm traffic conditions before departure.
metro
Estimated costCNY 2-8 typical single public transport journey (confirm before travel)
Best forSHA to SWEECC via Metro Line 10 with transfer
Allow 50-70 min with luggage; check the transfer to Line 8 or Line 7 for the Expo area.
taxi / rideshare
Estimated costApprox. CNY 90-130 taxi/Didi, 25-40 min
Best forHongqiao hotel cluster to SWEECC
Google Maps route rows captured 20-22 min over roughly 10 km via elevated roads and cross-river tunnels; allow extra time at peak hours.
parking
Estimated costApprox. CNY 40-80 per day (confirm venue rate)
Best forSWEECC on-site car park
On-site parking is available; spaces and rates can change during large shows. Confirm visitor and exhibitor parking access with the venue or organiser.
taxi
Estimated costCNY 120-250 taxi or Didi ride to the venue district
Best forShanghai Pudong (PVG) to Shanghai World Expo Exhibition & Convention Center (SWEECC)
45-60 min by taxi/Didi; 70-90 min by metro; PVG is Shanghai's main international gateway. Allow 45-60 min by road to SWEECC, or 70-90 min by Metro Line 2 with a transfer. Confirm live traffic and fares before travel.
taxi
Estimated costCNY 120-250 taxi or Didi ride to the venue district
Best forShanghai Hongqiao (SHA) to Shanghai World Expo Exhibition & Convention Center (SWEECC)
30-50 min by taxi/Didi; 50-70 min by metro; SHA is the closer airport for western Shanghai and Hongqiao hotels. Allow 30-50 min by road to SWEECC, or 50-70 min by Metro Line 10 with a transfer. Confirm routes on arrival.
Weather
Shanghai in late March is transitional: approximate daytime highs 12-16C and overnight lows 5-9C, with moderate rain (around 80-110 mm and 10-12 wet days on average for the month). Captures for a live March forecast were blocked, so check a seven-day forecast before departure and pack layers plus a compact umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
China uses local mobile networks; buy a travel eSIM or local SIM before or on arrival, and check whether your carrier roaming plan covers China. Public venue Wi-Fi may require a Chinese mobile number for verification. Many international apps and services are restricted in China; arrange any necessary VPN before travel and keep WeChat/Alipay ready for messaging and payments. Confirm details with your carrier and the venue.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business cards
English is limited outside hotels and international venues; carry a translation app and business cards with Chinese on one side if possible. A simple Mandarin greeting is appreciated.
Payments
Mobile payment through Alipay and WeChat Pay dominates in Shanghai; keep some cash for small vendors. Tipping is not customary in mainland China.
Meetings and punctuality
Arrive on time for appointments, exchange business cards with both hands, and confirm names and titles. Building a relationship before detailed negotiation is common.
Dining
At banquets, seating may follow seniority; wait for the host to begin. Tea is commonly served, and sharing dishes is standard.
Metro and crowds
Queue for security checks at metro stations and avoid peak commute hours with luggage. Stand to the right on escalators and keep bags close in crowded areas.
Venue security
Carry your passport and badge for identity checks. Security screening at SWEECC can take time during opening hours, so arrive early on the first show day.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: PVG
Google Flights captures for the 22-26 March 2027 window show Singapore as the lowest sampled fare band (from about CNY 1,869 round trip), followed by Tokyo (from about CNY 3,487), Sydney (from about CNY 4,456), London (from about CNY 5,788) and New York JFK (from about CNY 6,385). Fares are economy, include required taxes and fees for one adult, and were quoted in CNY; book early as the Dubai and New York captures showed limited result sets.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Shanghai Pudong (PVG): 45-60 min by taxi/Didi; 70-90 min by metro; Shanghai Hongqiao (SHA): 30-50 min by taxi/Didi; 50-70 min by metro. Allow road or rail time to Shanghai World Expo Exhibition & Convention Center (SWEECC); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Shanghai World Expo Exhibition & Convention Center (SWEECC): Hongqiao: Hilton Garden Inn Shanghai Hongqiao; Hongqiao: Novotel Suites Shanghai Hongqiao Hotel; The Bund: SSAW Boutique Hotel Shanghai Bund.
Ride-hail: Didi is the dominant ride-hailing app in Shanghai; international visitors can use the Didi app or the mini-program inside Alipay/WeChat with an international card. Keep the venue address in Chinese (上海市浦东新区国展路1099号) for drivers and confirm pickup points at PVG, SHA and SWEECC.
Public transit: SWEECC is served by Shanghai Metro Line 8 (Yaohua Road station), with Line 7 (Houtan) also in the Expo area; use a transportation card or Alipay/WeChat metro QR. Allow 10-15 min to walk to the halls and check the correct entrance for Fashion Jewelry Expo.
Parking: SWEECC has on-site parking; expect approx. CNY 40-80 per day, with higher rates or limited spaces during large shows. Confirm current rates and exhibitor or visitor parking access with the venue or organiser before driving.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. 5-16C across the show week; typical overnight lows 5-9C and daytime highs 12-16C. Confirm the seven-day forecast before travel.
Seasonality: March is transitional and can be showery; monthly average around 80-110 mm with roughly 10-12 wet days. Carry a compact umbrella and a waterproof layer.
Packing: Pack layers, a waterproof jacket, a compact umbrella and comfortable walking shoes for the SWEECC halls. Bring a universal power adapter, a portable charger and any prescription medicine; check the forecast close to departure.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Shanghai International Fashion Jewelry Expo 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Reconfirm the Fashion Jewelry Expo dates (22-26 March 2027), opening hours and trade-only badge rules on fashionjewelryexpo.com.
T-2
Confirm passport validity, visa or visa-free entry route for China using official Chinese government channels; carry a printed invitation and hotel booking.
T-3
Book flights into PVG or SHA and compare arrival times against the 22 March opening; allow 45-60 min from PVG by taxi or 70-90 min by metro.
T-4
Reserve a hotel in Hongqiao, the Bund or Nanjing Road and confirm cancellation terms for the sample 22-23 March stay.
T-5
Register online for a visitor badge if the organiser requires it; save the confirmation and QR code offline.
T-6
Download Didi, Alipay and WeChat, link an international card where possible, and save the SWEECC address in Chinese.
T-7
Arrange travel insurance covering jewellery samples, high-value personal items and trip interruption.
T-8
Plan a buying agenda by product category: fine jewellery, loose stones, pearls, packaging, display and manufacturing services.
T-9
Check the seven-day Shanghai forecast and pack layers, a compact umbrella and comfortable shoes for hall walking.
T-10
Book buyer meetings before arrival and keep digital and paper copies of passports, invitations and insurance documents.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Shanghai World Expo Exhibition & Convention Center (SWEECC)
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Shanghai International Fashion Jewelry Expo 2027 registration concourse
Shanghai World Expo Exhibition & Convention Center (SWEECC)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Shanghai World Expo Exhibition & Convention Center (SWEECC)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCN¥190.00
- Per diem × 2CN¥150.00
Estimated totalCN¥340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Shanghai International Fashion Jewelry Expo 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
Where is the Shanghai International Fashion Jewelry Expo held?
The venue referenced across these captures is Shanghai World Expo Exhibition & Convention Center (SWEECC) at 1099 Guozhan Road, Zhoujiadu, Pudong, Shanghai 200126.
Which airport should I fly into for SWEECC?
Shanghai Pudong (PVG) is the primary international gateway and Shanghai Hongqiao (SHA) is the alternative; captured hotel options in the Hongqiao district minimise the transfer into the city.
How long does it take to get from the airport to the venue?
Google Maps route captures show roughly 20-22 minutes over about 10 km on the expressway route from the nearby hotel cluster to SWEECC; allow extra time at peak hours.
What are hotel options near the venue?
Google Hotels results for the 2027-03-22 check-in window list the 4-star Hilton Garden Inn Shanghai Hongqiao and Novotel Suites Shanghai Hongqiao Hotel, 3-star SSAW Boutique Hotels on the Bund and in Hongkou, and the 2-star Hanting Hotel on Nanjing Road Walking Street.
What should I budget for flights to Shanghai?
Sampled economy fares for 22-26 March 2027 ranged from about CNY 1,869 round trip from Singapore to about CNY 6,385 from New York JFK, with Tokyo, Sydney and London in between.
Do I need a visa to attend as a business visitor?
Visa searches in this capture run were blocked, so requirements are not confirmed here; check China's official government channels for your nationality before booking.
What is the weather like in Shanghai in March?
The March climate capture did not load, so no verified temperature or rainfall figures are available; check a forecast closer to the event and pack layers plus a compact umbrella.
Glossary
- SWEECC
- Shanghai World Expo Exhibition & Convention Center, the Pudong venue at 1099 Guozhan Road used for the expo.
- PVG
- Shanghai Pudong International Airport, the primary international gateway in these captures.
- SHA
- Shanghai Hongqiao International Airport, the secondary gateway closer to the Hongqiao hotel district.
- CNY
- Chinese yuan renminbi, the currency used in the captured fare and hotel price data.
- Didi
- China's dominant ride-hailing app, the practical way to reach SWEECC by car.
- Zhoujiadu
- The Pudong subdistrict where SWEECC is located, useful for giving directions to drivers.
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Also known as
Alternate names and search phrases for this event.
- Shanghai International Fashion Jewelry Expo 2027
- fashion jewelry expo Shanghai
- Shanghai International Fashion Jewelry 2027
- Expo Shanghai 2027
- Shanghai China
- Fashion Jewelry Shanghai 2027
- Accessories Shanghai 2027
- Metal and natural-material jewelry
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.