Trade show

    SFA Winter 2027

    SFA Winter 2027 is the premier winter sports trade fair for the Austrian sports retail sector, held annually at Brandboxx Salzburg. It offers a comprehensive overview of the latest trends, products, and innovations in winter sports, connecting brands with trade buyers. The event includes special features such as the SPOT ON start-up area and innovation pitch, as well as networking opportunities.

    Dates

    Jan 19 – 21, 2027

    City / country

    Salzburg, Austria

    Venue

    Salzburg

    20 Floor Picks

    Matched booths for SFA Winter 2027

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    Official Website

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    • Exhibiting at SFA Winter 2027 provides direct access to Austria's key sports retail buyers and decision-makers, all in one place.
    • It is the ideal platform to present new winter sports collections and innovations to a targeted audience.
    • The event also offers visibility through the SPOT ON start-up area and innovation pitch, attracting industry attention.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    6 categories represented

    • Winter sports equipment brands
    • Sportswear manufacturers
    • Outdoor gear suppliers
    • Footwear brands
    • Accessories and equipment producers
    • Start-ups in sports innovation

    Who Attends

    Visitor Profile

    5 audience types

    • Sports retailers
    • Trade buyers
    • Wholesalers
    • Sports goods purchasing managers
    • Industry professionals

    Coverage & Spotlights

    No exhibitor spotlights published yet for this event.

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    Enquiry

    Want details on SFA Winter 2027 — agenda, exhibiting, or attending?

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