SETT 2027 brings Flemish teachers, school leaders and edtech suppliers to Flanders Expo in Ghent on 11-12 March for two days of practical education innovation.
Dates
11–12 Mar 2027
City / country
Ghent, Belgium
Venue
Flanders Expo
Time
8:30 AM – 4:00 PM
Companies exhibiting at SETT - School, Education, Transformation Technology include Arteveldehogeschool, Baert, Bednet, Bibliothèques Sans Frontières and Bijleren.
Event overview
SETT is Flanders' annual meeting place for education transformation and technology, bringing teachers, school leaders, ICT coordinators and edtech suppliers together at Flanders Expo in Ghent. The 2027 edition runs 11-12 March with a free experience exhibition, more than 120 stands and a paid lecture programme built around eight thematic tracks.
Visitors can test classroom tools, compare platforms and attend practical sessions on didactics, AI, inclusion and school leadership. For exhibitors, two days in Ghent deliver concentrated access to Flemish school decision-makers, education networks and purchasing influencers in one compact, professionally focused show.
TL;DR
SETT compresses the Flemish education calendar into two working days. Teachers can test tools hands-on, school leaders can compare whole-school platforms, and ICT coordinators can meet suppliers in one hall instead of booking months of separate demos. The free exhibition makes a first visit low-risk, while the paid lecture programme adds structured sessions on didactics, AI, inclusion and classroom practice.
Two days at Flanders Expo put an edtech product in front of the people who specify, budget and roll out classroom technology across Flanders. The show's free exhibition ticket widens footfall beyond conference delegates, and its mealtime and networking format gives exhibitors repeated contact with school teams rather than a single passing visit. A compact floor keeps stand traffic concentrated.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Flanders Expo, Maaltekouter 1, 9051 Ghent, Belgium
3,600 spaces across car parks A1-A4, B and C; pay at the pay stations or by QR code.
3,600 spaces ·
Step-free access is available from the main entrance and car parks; tram T1 and buses 76-78 serve the site. Contact the organiser in advance for specific mobility or assistance needs.
Charging points for electric bicycles are available in the covered bicycle shed at Hall 3.
Food options
Flanders Expo catering
On-site diningParking: On-site car parks A1-A4 plus public car parks B and C provide 3,600 spaces at The Loop. Take a ticket at entry and pay at the machines or by QR code. Use exit 14 Gent-Zuid from the E40 or exit 10 Gent-Centrum from the E17.
Gate: Arrive via the main entrance at Maaltekouter 1. Tram T1 stops at the venue; bus routes 76, 77 and 78 stop close by. Allow extra time on the first morning for badge collection.
Attend
Event days & opening times
Exhibition ticket (1 day)
Free access to the experience exhibition and interactive zones.
Lecture ticket (1 day)
All lectures on the chosen day plus the exhibition.
Group lecture ticket (per person)
Groups of five or more, one day.
Lecture PLUS ticket (1 day)
Lectures, exhibition and one workshop.
Group PLUS ticket (per person)
Groups of five or more, one workshop included.
Ticket info
Badge collection
Bring your ticket confirmation and school or organisation ID to the registration desk at the main entrance.
Ticket notes
The exhibition ticket is free. Lecture ticket EUR 65 per day, group lecture ticket EUR 45 p.p. for groups of five or more, lecture PLUS with one workshop EUR 105, group PLUS EUR 85 p.p. The ticket page still carries the previous edition's early-bird framing, so confirm the 2027 rate at checkout.
Who runs the show
Easyfairs Belgium
Organiser of Sett Vlaanderen
What's on
How the last edition performed
Last edition
2026
Visitors: 3,000
Exhibitors: 120
Edition #: 6
This edition
2027
Visitors: 3,500
Exhibitors: 120
Next edition
2028
Sett Mechelen 2028 is already announced for 23-24 February 2028 at the Nekkerhal in Mechelen, continuing the annual alternation between Ghent and Mechelen.
Venue moves from Flanders Expo in Ghent to the Nekkerhal in Mechelen Edition returns to the February slot used in 2026
Impact
SETT matters because Flanders' school system gives individual schools and school groups real discretion over edtech purchasing. A compact two-day show creates a rare moment when teachers, ICT coordinators and directors from the same school can see the same product and discuss fit together. For a supplier, that shortens the path from classroom trial to a school-level decision.
Audience quality
The audience is narrow but high-intent: Flemish education professionals who can influence or approve classroom technology. The free exhibition widens the top of the funnel, while paid lecture and workshop tickets select for schools investing in professional development. Exhibitors should expect many small school teams rather than large delegations, so qualification at the stand matters more than raw badge scans.
Exhibitor outcomes
ROI depends on converting school-level interest into pilots before the summer budget round. A 9 sqm stand is enough for demos and lead capture, but a meeting table helps when a director and ICT coordinator arrive together. Treat the show as pipeline generation and teacher-community building rather than immediate order-taking; follow-up within 48 hours is the practical benchmark.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Flemish schools control much of their own edtech budget, so adoption is won school by school and network by network. SETT is where those buyers see products side by side and where suppliers can build the references that travel between school groups.
Key trends shaping this market and its wider industry.
AI moves from pilot to classroom policy
Flemish schools are moving from isolated AI experiments to written guidelines on acceptable use, data protection and assessment. Suppliers are expected to explain model behaviour, data residency and teacher oversight, not just demo a chatbot.
What it changes: Buyers now ask procurement questions about GDPR, transparency and pedagogical control before a trial starts.
Consolidation around fewer platforms
After years of fragmented tools, school groups are consolidating around fewer platforms that integrate with the student information system and reduce teacher workload. Interoperability and single sign-on have become shortlist criteria.
What it changes: A point solution that cannot integrate is harder to sell even when teachers like it.
Teacher workload and inclusion drive purchasing
Schools are prioritising tools that reduce administrative load, differentiate instruction and support learners with specific needs. Products that save teacher time have a clearer business case than novelty features.
What it changes: The strongest demo at SETT is a workflow that removes a real administrative task from a teacher's week.
SETT is the anchor Flemish education show. Buyers also travel to BETT in London for the international product launch cycle and to the next Sett edition when it moves to Mechelen.
Winter edtech season
BETT opens the international calendar in January; Sett anchors the Flemish spring budget cycle.
Sett Mechelen 2028 dates are organiser-confirmed. BETT 2027 dates are circuit knowledge, not a fetched calendar.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Brussels Airport
Direct train to Gent-Sint-Pieters, then tram T1 to Flanders Expo.
about 65 km
to venue
50-70 minutes
by car
Antwerp International Airport
Smaller airport with limited routes; most international visitors arrive via Brussels.
about 60 km
to venue
50-65 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 70–110 / night
March is low season outside school holidays; book refundable rates early.
USD 130–200 / night
Walkable to restaurants and a short tram ride to Gent-Sint-Pieters.
USD 220–350 / night
Best for hosted buyer dinners and small meetings.
Get around the city with these convenient transport options.
Tram
Fastest public transport option; buy a ticket in the De Lijn app or at the stop.
Bus
Useful from Ghent city centre, Lochristi, Wachtebeke, De Pinte and Deinze.
Taxi or ride-hailing
About 15-20 minutes outside peak traffic; use the designated pick-up point at car park PA3.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (type C) | Visitors whose nationality is not visa-exempt for the Schengen area and who are travelling for a business visit, fair or meeting. | $100.00 | about 15 working days |
EU/EEA and many other nationalities do not need a visa for a short business visit. Visa-exempt visitors still need a valid passport and may need to show the purpose of travel at the border.
Belgium accepts ATA Carnets for qualifying temporary exhibits and professional equipment, subject to customs-broker confirmation and the usual guarantees.
Official visa pageWeather
March in Ghent is cool and changeable: daytime highs around 9-11 C, lows around 3-4 C, with wind, showers and roughly 10-12 rain days across the month. Bring a waterproof layer and comfortable shoes for the tram and venue walk.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Flanders Expo has on-site Wi-Fi during events; mobile coverage is strong across Ghent. EU roaming applies for visitors with EU SIM cards; non-EU visitors should check their operator's Belgium pass.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language and introductions
Dutch is the working language in Ghent, with English widely spoken in education and business. Start meetings with a short introduction and use first names only after the other person does.
Tipping and payment
Service is included in Belgian restaurant bills. Rounding up or leaving 5-10% is normal for good service; cards are accepted almost everywhere, but carry a little cash for small cafes.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BRU
Brussels Airport has the best onward rail connection to Ghent. Book a flexible ticket if arriving on the opening morning; allow 90 minutes from landing to the venue by train and tram.
Schengen short-stay rules apply. Many business visitors enter visa-free; others need a type C visa.
Estimated cost: EUR 90 published adult fee plus service-centre charges
Processing: about 15 working days
Visa-exempt visitors still need a valid passport and may be asked for the purpose of travel at the border. Check the current rules before booking.
OfficialGet to the venue and around the city with these options.
Airport → venue: From Brussels Airport take the direct train to Gent-Sint-Pieters (about 1 hour), then tram T1 to Flanders Expo.
Hotel → venue: From the city centre, tram T1 or buses 76-78 reach the venue in 15-25 minutes.
Ride-hail: Taxis and ride-hailing take 15-20 minutes from the centre; use the pick-up point at car park PA3.
Public transit: De Lijn tram T1 and buses 76, 77 and 78 serve Flanders Expo.
Parking: 3,600 spaces across car parks A1-A4, B and C; pay at the machines or by QR code.
Plan and pack for the event climate.
Month: March
Temperature: 3-11 C
Seasonality: Changeable with showers and wind; roughly 10-12 rain days across the month.
Packing: Bring layers, a waterproof jacket and comfortable shoes for tram and car-park walks.
Plan your trip
Best day to visit: Thursday 11 March
The opening day carries the fullest programme and the best chance to meet product teams before they are tired, while the exhibition is still fresh. Friday works better for a quieter floor and repeat visits.
Register for the free exhibition ticket and decide whether to add a lecture or PLUS ticket. — Seats for individual lectures cannot be reserved, so plan your day around first-come sessions.
Build a shortlist of stands and sessions from the programme and floor list. — Group by theme: platforms, AI, hardware, inclusion or publishing.
Book rail or flight and a refundable hotel in Ghent. — Gent-Sint-Pieters is the main rail hub; tram T1 continues to Flanders Expo.
Confirm the school team's meeting point and download the De Lijn app. — Buy tram or bus tickets in the app to avoid queues.
Check the programme for changes, pack business cards and charge devices. — Doors open at 08:30; arrive early for the first lecture block.
Registration, coffee and first walk of the experience exhibition
Main entrance and exhibition hallTwo supplier meetings and a hands-on platform demo
Exhibitor standsLecture block on AI and didactics
Lecture roomsLunch and school-team debrief
Venue catering areaInclusion and assessment stand visits
Exhibition hallGhent historic centre
City Walk
15-20 minutes by tram from Flanders Expo
Graslei, the Belfry and St Bavo's Cathedral make an easy evening walk after the show.
Bruges
Day Trip
About 45 minutes by train from Gent-Sint-Pieters
A compact medieval centre for a weekend add-on or a partner day before flying home.
Exhibition hall cafe
On-site
The main coffee and lunch point is the easiest place to meet a school team between sessions.
Ghent city centre
After hours
Restaurants around Graslei and Korenmarkt are convenient for supplier dinners and informal follow-ups.
SETT falls in the Flemish spring budget cycle, so follow-up speed matters. A school that leaves with a clear next step is more likely to pilot before the summer break.
Budget
Shell scheme
EUR 200–300 / m²
Raw space
EUR 130–200 / m²
Standard booth
9 m²
No 2027 exhibitor manual or per-square-metre tariff was published. Bands are modelled from comparable Benelux edtech shows and should be confirmed with the organiser.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
shell_scheme
exhibitor · 9 sqm
EUR 2340–3240 / per stand
hotel
visitor · mid
USD 130–200 / per night
per_diem
both · standard
USD 55–85 / per day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| shell_scheme | exhibitor | 9 sqm | EUR 2340–3240 / per stand | estimate | 2026-12-01 |
| hotel | visitor | mid | USD 130–200 / per night | estimate | 2026-12-01 |
| per_diem | both | standard | USD 55–85 / per day | estimate | 2026-12-01 |
Decision
Six quick questions to decide whether to visit, exhibit or skip SETT 2027.
QUESTION 1 OF 6
What is your main budget situation?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a live classroom or school-level need and can attend for at least half a day.
Best for
Teachers, school leaders and ICT coordinators comparing tools and attending lectures.
Min. budget
$150.00
Timeline
2-6 weeks
Risks
Lecture seats cannot be reserved
March weather and tram crowding
exhibit
You have a Belgian reference or a product with a clear Flemish school use case.
Best for
Edtech vendors, publishers and training providers selling into Flemish schools.
Min. budget
$3,500.00
Timeline
8-12 weeks
Risks
Small school teams need careful qualification
Crowded edtech category
skip
Your next purchase or launch is more than 12 months away.
Best for
Buyers with no edtech project in the next budget cycle or suppliers without Benelux capacity.
Timeline
none
Risks
Missing relationship-building before the spring budget round
Book with
Flanders Expo
Ghent's main exhibition and convention venue, home to the 2027 edition.
Venue operator, not a show sponsor.
Visit Ghent
Official city visitor resource for hotels, transport and things to do around the show.
Useful destination resource, not an event partner.
City of Ghent
Municipal services, mobility and local business information for Ghent.
Public authority resource, not a show sponsor.
Katholiek Onderwijs Vlaanderen
One of Flanders' largest school networks, relevant to the show's school-leader audience.
Sector association resource, not a confirmed partner.
Recommended providers
Belgian Ministry of Foreign Affairs
Check the Schengen short-stay rules and book an appointment at the relevant visa centre.
Official city accommodation listings; compare refundable rates.
Star Alliance carrier with short-haul connections into Brussels Airport.
Exhibition freight and customs brokerage; confirm ATA Carnet handling before booking.
Business travel and exhibition public-liability cover; confirm the policy includes trade-fair activities.
City walks, museums and day-trip ideas around the show.
Badge-scanning and lead-capture alternatives; check GDPR terms before use.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
4
References
2
Publishers
4
Date checked
Sett Vlaanderen / Easyfairs
Flanders Expo
Display a free company card at your booth, or share your professional card on the show floor.
