Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Senauto Exhibition is set to take place from 28-30 January 2027 at the Centre des Expositions Diamniadio in Dakar, Senegal. This event is the largest automotive exhibition in West Africa, bringing together key players in the automotive industry, including manufacturers, suppliers, and service providers.
With over 250 exhibitors expected, attendees will have the opportunity to explore the latest innovations and technologies in the automotive sector. Senauto - International Motor, Spare.
TL;DR
- 1Dates and Venue: Senauto 2027 runs 28-30 January 2027 at Centre des Expositions Diamniadio, Dakar, Senegal.
- 2Scale and Focus: This is the largest automotive exhibition in West Africa, featuring over 250 exhibitors.
- 3Organiser: The event is hosted by Hage Group, with more details available on their website.
- 4Buyer Authority: Attendees include automotive professionals, suppliers, and decision-makers from across the region.
- 5Entry: Registration is available online, with various ticket options for visitors.
Why visit
Visiting Senauto 2027 offers a unique opportunity to connect with industry leaders and discover the latest trends in automotive technology. Attendees can network with over 12,500 international visitors and engage in B2B meetings to forge new partnerships. The exhibition will feature a wide range of products and services, making it an essential event for anyone in the automotive industry.
Why exhibit
Exhibiting at Senauto 2027 provides unparalleled access to a growing market in West Africa. Companies can showcase their products to a diverse audience, including importers, dealers, and fleet operators. The event facilitates valuable B2B meetings, allowing exhibitors to connect directly with potential buyers and partners, enhancing their market presence in the region.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Independent garage owners and multi-brand workshop managers sourcing spare parts, tools and diagnostics for daily repair work
Authorised dealer and service-centre parts managers comparing OEM and OES supply for Senegal and neighbouring markets
Auto parts wholesalers, retailers and importers building West African distribution ranges
Fleet and transport operators managing truck, bus, taxi and corporate vehicle maintenance
Public-sector buyers from highway, municipal fleet and rail transport agencies
Mining, construction and industrial fleet maintenance teams sourcing heavy-duty parts and workshop equipment
Mechanical engineers and workshop technicians evaluating lifts, diagnostics and repair methods
Automotive investors and distributors assessing the Senegal and ECOWAS aftermarket
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Spare-parts manufacturers and brand owners seeking West African distributors and importers
Lubricant blenders, grease suppliers and workshop chemical companies
Tyre, wheel and wheel-service equipment companies
Garage equipment manufacturers supplying lifts, compressors, tyre changers and balancing machines
Diagnostics, scan-tool and workshop software providers
Body repair, paint, welding and collision equipment suppliers
Commercial vehicle and fleet component suppliers for truck, bus and van operators
Automotive distributors, importers and local assembly businesses serving Senegal and ECOWAS
Hand-tool, workshop safety and consumable brands
Product categories
Key solution areas showcased across the event.
Engine and drivetrain components, including pistons, gaskets, bearings, clutches and filters
Braking systems, including pads, discs, drums, brake fluid and ABS sensors
Suspension and steering parts, including shock absorbers, bushings, tie rods and ball joints
Electrical and lighting products, including batteries, alternators, starters, lamps and wiring
Tyres, wheels, tubes and wheel-service consumables
Lubricants, greases, coolants and workshop chemicals
Body and collision repair materials, including panels, paint, fillers and welding consumables
Workshop equipment, including vehicle lifts, compressors, tyre changers, wheel balancers and jacks
Diagnostics and garage technology, including scan tools, OBD readers, software and calibration equipment
Air conditioning and cooling systems for cars, vans and commercial vehicles
Commercial vehicle and fleet parts for trucks, buses and vans
Vehicle accessories and car care products, including mats, covers, audio and cleaning supplies
Hand tools, workshop safety equipment and garage consumables
Location & Facilities
Venue
Centre des Expositions Diamniadio
Dakar, Senegal
Facilities
Parking
Centre des Expositions Diamniadio in Dakar typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Centre des Expositions Diamniadio in Dakar typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Centre des Expositions Diamniadio for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
How the last edition performed
Previous edition
This edition
—
Exhibitors: 250
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Dakar, Senegal
Why it matters
On 2027-01-28 to 2027-01-30, Senauto - International Motor, Spare Parts, Mechanical Equipment, Services and Maintenance Exhibition in Dakar covering Automotive Spare Parts, Mechanical Equipment, Maintenance Services, Automotive Technology, Garage Equipment, Vehicle Acc gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibito
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · XOF
Hotel tiers
A range of accommodation options near the venue and across key areas.
Radisson Hotel Dakar Diamniadio
5-star
Diamniadio150 m from Centre des Expositions de Dakar to venueUSD 230–265 / night
Breakfast, free Wi-Fi, free parking, outdoor pool, hot tub, air conditioning, fitness center, bar
Courtyard by Marriott Dakar Diamniadio
4-star
Diamniadio1.3 km from Centre des Expositions de Dakar to venueUSD 150–190 / night
Breakfast (paid), free Wi-Fi, free parking, outdoor pool, air conditioning, fitness center, restaurant, room service
Four Points by Sheraton Dakar Diamniadio
4-star
Diamniadio2.2 km from Centre des Expositions de Dakar to venueUSD 150–190 / night
Breakfast (paid), free Wi-Fi, free parking, outdoor pool, air conditioning, fitness center, restaurant, room service
Local transport
Get around the city with these convenient transport options.
TER regional express train
Estimated costCost TBA
Best forBlaise Diagne International Airport (DSS) TER station to Diamniadio TER station
TER Senegal's airport express connects the DSS terminal with the rail network; check ter-senegal.sn for the current Diamniadio service pattern and last-train time, especially for late arrivals.
TER regional express train
Estimated costCost TBA
Best forDakar Gare to Diamniadio
Useful if you stay in central Dakar rather than Diamniadio; allow a short taxi or walk from Diamniadio station to the fairground and confirm the return schedule.
Taxi / car
Estimated costCost TBA
Best forCentral Dakar to Centre des Expositions Diamniadio
Google Maps routing from Dakar to the venue shows roughly 35 km via the A1 toll motorway, about 59 minutes in normal traffic and up to 1 hr 19 min on heavier alternatives. Agree the fare before departure.
Taxi
Estimated costCost TBA
Best forBlaise Diagne International Airport (DSS) to Centre des Expositions Diamniadio
DSS is the closest airport to Diamniadio; confirm the drop-off gate at the Centre des Expositions and keep small notes for the journey.
Taxi
Estimated costCost TBA
Best forLeopold Sedar Senghor International Airport (DKR) to Centre des Expositions Diamniadio
DKR is on the Dakar peninsula and is a longer road transfer via the city and the A1; allow extra time in traffic and confirm any commercial flight before relying on this route.
Bus / BRT plus local connection
Estimated costCost TBA
Best forDakar urban network toward Diamniadio
Dakar Dem Dikk buses and the BRT cover the city; the final leg to Diamniadio may need a TER ticket or a short taxi, so budget the combined trip and avoid peak-hour luggage transfers.
Weather
Late January is the heart of Dakar's dry season, with hot days, cooler coastal evenings and very little rain. The Open-Meteo air-quality forecast used for this listing showed US AQI around 92 and PM2.5 near 16.4 micrograms per cubic metre, so sensitive visitors should monitor local advisories for harmattan dust during the show.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is generally good in Dakar and Diamniadio on the Orange, Free and Expresso networks; a local prepaid SIM or eSIM is the usual option for data. Treat venue Wi-Fi as best-effort for live equipment demos and payment terminals. Senegal uses 230V with plug types C and E, so bring a universal adapter. The country code is +221.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and greetings
French is the working language of Dakar business and most venue signage, while Wolof is widely spoken. A simple greeting before getting to business is the local norm, and French-language catalogues help with garage and distributor conversations.
Getting oriented in Diamniadio
The Centre des Expositions sits in the new Diamniadio urban pole, a planned district south-east of central Dakar. Plan transfers around the A1 toll motorway or TER rail rather than city-centre walking routes.
Business dress and cards
Smart-casual business dress is appropriate for the fairground, with a light layer for air-conditioned halls. Bring business cards and be ready to share a short company profile in French or English.
Cash, bargaining and tipping
Hotels and larger businesses may accept cards, but taxis, small vendors and incidentals often run on CFA franc cash. Agree taxi fares before departure and keep small notes for tips and luggage help.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
No live fare band is quoted here because route searches for major hubs to Dakar returned no comparable fares in the capture. Book into Blaise Diagne International Airport (DSS) as the primary gateway, compare arrival times against the TER airport express, and allow a buffer for the rail or road transfer to Diamniadio. If an itinerary uses DKR, confirm that the flight is actually operating before purchase. Fares vary by season and routing, so check baggage and refund rules before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Dakar; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Centre des Expositions Diamniadio: Diamniadio: Radisson Hotel Dakar Diamniadio; Diamniadio: Courtyard by Marriott Dakar Diamniadio; Diamniadio: Four Points by Sheraton Dakar Diamniadio.
Ride-hail: Ride-hailing is available in Dakar, but coverage in Diamniadio can be thinner than in the city centre. Pre-book through your hotel or use a licensed taxi for the return trip, especially after dark, and confirm the fare before departure.
Public transit: TER Senegal runs the Dakar to Diamniadio regional express and the airport link serving Blaise Diagne International Airport, useful for both airport arrivals and city-to-fairground trips. Dakar Dem Dikk buses and the BRT cover the wider city; check ter-senegal.sn and Moovit for current lines, timetables and last-train times before travelling.
Parking: The Centre des Expositions de Dakar in Diamniadio has on-site parking for visitors and exhibitors. Rates, hall access and vehicle movement rules are set by the venue or organiser, so confirm event-day parking and exhibitor vehicle passes before arrival.
Weather
Plan and pack for the event climate.
Month: January 2027 (late-month show window)
Temperature: Expect daytime highs of roughly 27-31 C and coastal nights around 17-20 C in late January. Halls are air-conditioned, so carry a light layer. This is a seasonal guide, not an organiser-published forecast; check a local forecast before packing.
Seasonality: January sits in the Sahel dry season, so rain is uncommon during the show window. Harmattan dust and haze can still reduce visibility and push air quality into moderate territory; the Open-Meteo forecast used for this listing showed US AQI around 92 and PM2.5 near 16.4 micrograms per cubic metre.
Packing: Pack light breathable shirts, trousers and closed shoes for the fairground, a light jacket for air-conditioned halls, a sun hat and sunscreen, a refillable water bottle, and a mask if you are sensitive to dust. Bring business cards and a printed or saved copy of your badge confirmation.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Senauto - International Motor, Spare Parts, Mechanical Equipment, Services and Maintenance Exhibition usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Book flights into Blaise Diagne International Airport (DSS) and compare arrival times with the TER airport express schedule.
Day 2
Reserve a room in Diamniadio early; the Radisson, Courtyard and Four Points are the closest options to the fairground.
Day 3
Register for a visitor badge and print or save the confirmation, plus a company ID or business card for verification.
Day 4
Prepare a shortlist of exhibitors in spare parts, garage equipment and diagnostics, and request meetings before arrival.
Day 5
Arrange CFA franc cash or confirm card and ATM access for taxis, meals and incidentals.; Download offline maps and save the venue address in French for taxi drivers.
Day 6
Plan a hall route around your priority categories, allowing time for equipment demonstrations and distributor conversations.; Check the dust and air-quality forecast; pack a mask if you are sensitive to harmattan haze.
Day 7
Pack light business clothing, comfortable shoes and a light layer for air-conditioned halls.
Day 8
Confirm return transport from Diamniadio, especially if your flight arrives or departs late in the evening.
Day 9
Arrange travel insurance and save the organiser contact details in your phone.
Day 10
Confirm the exact show dates, hall opening hours and badge collection point on senautoexpo.com before booking travel.; Share your buying requirements with colleagues and prepare a simple follow-up template for supplier quotes.
Day 11
Check Senegal entry rules for your passport, including whether an ECOWAS or other visa category applies.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Centre des Expositions Diamniadio
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Senauto - International Motor, Spare Parts, Mechanical Equipment, Services and Maintenance Exhibition registration concourse
Centre des Expositions Diamniadio
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Centre des Expositions Diamniadio
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsF CFA 190
- Per diem × 2F CFA 150
Estimated totalF CFA 340
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Senauto - International Motor, Spare Parts, Mechanical Equipment, Services and Maintenance Exhibition fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Senauto - International Motor, Spare Parts, Mechanical Equipment, Services and Maintenance Exhibition, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Automotive Spare Parts and Mechanical Equipment solutions and benchmarking suppliers at Senauto - International Motor, Spare Parts, Mechanical Equipment, Services and Maintenance Exhibition in Dakar.
Min. budget
$680.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Automotive Spare Parts and Mechanical Equipment products who need qualified meetings with the event's trade audience.
Min. budget
$3,060.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Dakar show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is SenAutoExpo?
SenAutoExpo is an automotive trade exhibition in Dakar focused on spare parts, workshop and garage equipment, maintenance services and automotive technology for the West African market. The upcoming edition is listed at the Centre des Expositions de Dakar in Diamniadio; confirm exact dates and hall hours on senautoexpo.com.
Where exactly is the venue?
The Centre des Expositions de Dakar is in Diamniadio, a planned district south-east of central Dakar. Most visitors reach it by the A1 toll motorway or the TER regional express train rather than by walking from the old city centre.
Who should attend SenAutoExpo?
Garage owners, service-centre parts managers, auto parts wholesalers and retailers, fleet operators, public-sector transport buyers, mining and construction fleet teams, workshop technicians and distributors active in Senegal and the wider ECOWAS market.
Is SenAutoExpo open to the public?
The show is positioned for automotive trade and workshop professionals, but access rules and ticket types are set by the organiser. Check senautoexpo.com for visitor registration, badge requirements and any public-day policy before travelling.
How do I get from Blaise Diagne International Airport to the venue?
DSS is the closest international gateway to Diamniadio. The TER airport express links the airport with the rail network, and taxis cover the road transfer; confirm the current timetable and last-train time on ter-senegal.sn before relying on a late arrival.
Where should I stay near the fairground?
The closest options are the Radisson Hotel Dakar Diamniadio, Courtyard by Marriott Dakar Diamniadio and Four Points by Sheraton Dakar Diamniadio. Room inventory in Diamniadio is limited, so book early and confirm whether breakfast and airport transfers are included.
What can exhibitors show?
Exhibitors typically present replacement parts, braking and suspension components, filters and lubricants, electrical and lighting products, body repair materials, workshop equipment, diagnostics and fleet maintenance solutions. Booth availability and technical rules are set by the organiser, so request the current exhibitor manual before shipping equipment.
How do I register as a visitor?
Use the official visitor registration on senautoexpo.com and carry identification matching your badge. No registration deadline was captured for this listing, so confirm cut-off dates and badge collection hours with the organiser before booking non-refundable travel.
Do I need French to do business at the show?
French is the main working language of Dakar business and most venue signage, while Wolof is widely spoken. Exhibitors targeting garages and distributors should prepare French-language catalogues and price lists in XOF, and consider an interpreter for technical demonstrations.
What currency is used in Dakar?
Senegal uses the CFA franc (XOF). Hotels may accept major cards, but carry cash for taxis, small vendors and incidentals; confirm card acceptance and invoicing arrangements with exhibitors before placing orders.
Glossary
- Aftermarket
- The segment of the automotive industry that supplies parts, tools, consumables and services for vehicles after they leave the factory. At SenAutoExpo this covers replacement parts, workshop equipment and maintenance services for the installed vehicle fleet.
- OEM part
- A component made for or by the original vehicle manufacturer and sold under the vehicle brand. Buyers at the show compare OEM supply against lower-cost alternatives for age and model mix in West Africa.
- OES part
- An original equipment supplier part made by the same manufacturer that supplies the vehicle factory but sold under the supplier's own brand. It is a common middle option for distributors serving independent garages.
- Wear parts
- Components replaced on a regular maintenance cycle, such as brake pads, filters, belts, clutch parts and shock absorbers. These are core fast-moving lines for parts retailers and workshop buyers.
- Garage equipment
- Capital equipment used in a workshop, including vehicle lifts, tyre changers, wheel balancers, compressors, jacks, alignment rigs and hand tools. Demonstrations of this equipment are a practical draw for workshop owners.
- Diagnostics and OBD
- Electronic fault-finding using scan tools and the vehicle's on-board diagnostics port. As vehicles in the region become more electronically controlled, independent garages need affordable diagnostic tools and software support.
- Fleet maintenance
- Planned servicing and repair for a group of vehicles, usually trucks, buses, taxis or company cars. Fleet buyers at the show look for parts availability, service intervals and supplier response times.
- Technical inspection
- Periodic roadworthiness checks that can drive demand for braking, lighting, suspension and emissions-related parts. Exhibitors should be ready to explain how their products meet inspection requirements.
- Customs clearance
- The process of importing exhibition goods or commercial stock through Senegalese customs. Exhibitors shipping parts or equipment should work with a local freight forwarder and confirm the temporary import rules before dispatch.
- CFA franc (XOF)
- The currency used in Senegal and several West African countries. Prices, taxi fares and small purchases are quoted in XOF; hotels may accept cards, but carry cash for local transport and market purchases.
- TER
- Senegal's regional express train, including the Dakar to Diamniadio line and the airport link serving Blaise Diagne International Airport. It is a useful alternative to road transfers during peak traffic.
- Diamniadio
- The planned urban pole south-east of central Dakar where the Centre des Expositions de Dakar is located. It is reached by the A1 toll motorway or TER rail, rather than by walking from the old city centre.
- ECOWAS
- The Economic Community of West African States, a regional bloc that includes Senegal. ECOWAS passport holders travel under regional free-movement arrangements, which affects visa planning for some exhibitors and buyers.
1
2
3
4
5
6
7
8
9
10
11
12
13
Also known as
Alternate names and search phrases for this event.
- Senauto 2027
- motor show Senegal
- Senauto Dakar 2027
- International Motor 2027
- International Motor Dakar 2027
- Spare Parts 2027
- Spare Parts Dakar 2027
- Mechanical Equipment 2027
- Mechanical Equipment Dakar 2027
Trust footer
Sources
3
References
1
Publishers
0
Date checked
1
Senauto Expo
- event_website
- event_page
- event_page
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.