Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The SENAGA - Semana Nacional de Gastroenterología is a premier event dedicated to advancing knowledge in gastroenterology. Taking place from November 20 to 24, 2026, at the Centro Internacional de Congresos de Yucatán in Mérida, this event will feature a variety of academic activities, including courses and congresses.
It aims to bring together medical professionals, specialists, and students to discuss the latest advancements and practices in the field. SENAGA - Semana Nacional de.
TL;DR
- 1Dates and Venue: SENAGA runs from November 20 to 24, 2026, at the Centro Internacional de Congresos de Yucatán, Mérida, Mexico.
- 2Scale and Focus: This national gastroenterology week features multiple courses and congresses focused on gastrointestinal health.
- 3Organiser: The event is organised by the Asociación Mexicana de Gastroenterología, with registration available online.
- 4Buyer Authority: Attendees include medical professionals, specialists, and students in the field of gastroenterology.
- 5Entry: Registration is open now; various packages are available for attendees.
Why visit
Attendees will gain insights into the latest research and practices in gastroenterology, network with peers, and participate in hands-on workshops. Attendees include medical professionals, specialists, and students in the field of gastroenterology. Registration is open now; various packages are available for attendees.
Why exhibit
Exhibitors will have the chance to showcase their products and services to a targeted audience of healthcare professionals, increasing visibility and potential sales. This is an excellent platform for networking and establishing valuable connections in the gastroenterology field. Meet qualified buyers and partners including Pharmaceutical companies offering gastroenterology products., Medical device manufacturers specializing in endoscopy., Nutrition companies focused on.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Gastroenterologists and therapeutic endoscopists seeking updates on ERCP, EUS, and advanced resection techniques.
Pediatric gastroenterologists attending the co-located Pediatric Gastroenterology and Nutrition Congress for pediatric IBD, feeding, and nutrition updates.
Hepatologists and transplant referral specialists focused on cirrhosis, viral hepatitis, and liver cancer pathways.
Clinical nutritionists and dietitians working on enteral and parenteral nutrition, malabsorption, and digestive health.
GI surgeons and minimally invasive specialists comparing endoscopic versus surgical management.
Residents, fellows, and medical students building subspecialty knowledge and exploring mentorship.
Endoscopy nurses, technicians, and advanced practice providers involved in unit workflow and reprocessing.
Pharmaceutical and device representatives scouting KOL engagement, product feedback, and clinical evidence.
Hospital administrators and GI service line purchasers evaluating equipment, training, and service contracts.
Researchers and clinical trial coordinators looking for GI and hepatology study collaborations.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Endoscopy equipment manufacturers: scopes, processors, light sources, electrosurgical generators, and ERCP/EUS accessories.
GI pharmaceutical companies: IBD biologics and small molecules, acid-suppression therapies, antiemetics, and liver disease drugs.
Nutrition and enteral feeding suppliers: adult and pediatric formulas, feeding tubes, and delivery systems.
GI diagnostics developers: capsule endoscopy, breath tests, motility and pH monitoring, and fecal calprotectin assays.
Endoscope reprocessing and infection-control vendors: automated reprocessors, drying cabinets, detergents, and channel brushes.
Hepatology diagnostics and treatment suppliers: elastography, liver function assays, and antiviral therapies.
Medical education and publishing: GI journals, procedure videos, board review resources, and CME platforms.
Healthcare IT and practice management: endoscopy reporting software, scheduling, billing, and GI registry platforms.
Contract research organizations and lab service providers supporting GI clinical trials and pathology.
Distributors and service companies offering endoscopy maintenance, repair, and loaner scope programs.
Product categories
Key solution areas showcased across the event.
Gastrointestinal pharmaceuticals: IBD biologics, JAK inhibitors, 5-ASAs, proton pump inhibitors, antiemetics, and liver disease therapies.
Endoscopic imaging and therapy: video gastroscopes, colonoscopes, duodenoscopes, EUS processors, and ERCP accessories.
Endoscopy reprocessing and infection control: automated endoscope reprocessors, drying cabinets, channel brushes, and high-level disinfectants.
GI diagnostics: capsule endoscopy, breath testing, motility and pH monitoring, fecal calprotectin, and celiac serology.
Nutrition products: adult and pediatric enteral formulas, parenteral nutrition, feeding tubes, and digestive enzyme supplements.
Pediatric GI equipment and supplies: pediatric scopes, pediatric nutrition, growth monitoring, and feeding accessories.
Hepatology diagnostics and treatment: transient elastography, liver function tests, viral hepatitis assays, and antiviral therapies.
GI surgery and minimally invasive devices: laparoscopic instruments, staplers, energy devices, and surgical mesh.
Medical education and publishing: GI journals, procedure videos, board review materials, and CME platforms.
Practice management and IT: endoscopy reporting software, scheduling, billing, and GI registry platforms.
Location & Facilities
Venue
Centro Internacional de Congresos de Yucatán
Merida, MX
Facilities
Parking
Centro Internacional de Congresos de Yucatán in Merida typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Centro Internacional de Congresos de Yucatán in Merida typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Centro Internacional de Congresos de Yucatán for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Congress + 1 Precongress Course
4000General admission
Congress + 2 Precongress Courses
7500General admission
National Congress of Gastroenterology
6000General admission
Pediatric Gastroenterology and Nutrition Congress
2500
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Merida, MX
Why it matters
On 2026-11-20 to 2026-11-24, SENAGA - Semana Nacional de Gastroenterologia in Merida covering Gastrointestinal pharmaceuticals and treatments., Endoscopic equipment and technologies., Nutritional products for diges gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · MXN
Hotel tiers
A range of accommodation options near the venue and across key areas.
budget
Merida city centreUSD 95–122 / night
Listed on Google Hotels for the 20-24 Nov 2026 stay window at a 'great deal' rate flagged as roughly 38% below its usual price; hostel tier with an excellent location rating.
midscale
Merida city centreUSD 150–190 / night
Casablanca 160 offers free Wi-Fi, free parking, outdoor pool, air conditioning, breakfast, kitchen in some rooms, airport shuttle and laundry; Elia Noemi is a 3-star option with free Wi-Fi, free parking, outdoor pool and breakfast.
upscale
Merida city centreUSD 150–202 / night
Four-star properties listed for the show dates, with breakfast, free Wi-Fi, parking, outdoor pool, air conditioning, bar, restaurant and full-service laundry; Hotel Embajadores is flagged as great value for a four-star.
Local transport
Get around the city with these convenient transport options.
City bus
Estimated costMXN 2-8 typical single public transport journey (confirm before travel)
Best forVa y Ven / urban routes across Merida
Merida's urban bus network is the cheapest way to move between the centre and outlying districts; route maps and schedules are published on Moovit.
Ie-Tram Yucatán
Estimated costMXN 2-8 typical single public transport journey (confirm before travel)
Best forElectric tram corridor serving Merida and the wider Yucatan metropolitan area
Newer electric tram service listed in the Yucatan public transport guides; useful for reaching destinations along its corridor without a car.
Taxi / ride-hail
Estimated costMXN 350–700 taxi or rideshare to the venue district
Best forPoint-to-point within Merida
Taxis and app-based rides are widely used for direct hotel-to-venue trips and late-evening returns.
Airport transfer
Estimated costApprox. MXN taxi/rideshare from MID to venue (estimate; confirm before travel)
Best forMerida International Airport (MID) to Centro Internacional de Congresos de Yucatán
MID sits close to the city; several captured hotels advertise an airport shuttle, and taxis are available on arrival.
Weather
November in Merida is warm and humid, with daytime highs typically around 30-32°C and overnight lows around 20-23°C. The rainy season is winding down, but short afternoon showers remain possible. Pack light, breathable clothing and a compact umbrella; indoor venues are air-conditioned, so a light layer helps for long sessions.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to MX.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Spanish is the primary language in Merida, and Yucatec Maya is widely spoken. English is common in tourist areas and larger hotels, but less so in local shops and taxis; a few Spanish phrases help with daily interactions.
Currency and payments
The Mexican peso (MXN) is the local currency. Cards are widely accepted at hotels and restaurants, but carry some cash for taxis, small vendors, and markets. Confirm prices before paying to avoid confusion with USD quotes.
Tipping
A 10-15% tip is customary in restaurants, and small tips are appreciated for taxi drivers and hotel staff. Check whether a service charge is already included on the bill.
Dress and climate
Merida is warm and humid in November. Business casual is appropriate for congress sessions, with a light layer for air-conditioned halls. Comfortable shoes are useful for the exhibition and walking in the city centre.
Local safety
Merida is generally considered one of Mexico's safer cities, but use normal precautions: keep valuables secure, use licensed taxis or ride-hail apps at night, and stay in well-lit areas.
Time zone
Merida observes Central Standard Time (UTC-6) year-round. Check your devices and meeting invitations for any daylight-saving differences in your home country.
Local food and extending your stay
Yucatan cuisine includes cochinita pibil, panuchos, and sopa de lima. If you extend your trip, consider the historic centre, Paseo de Montejo, and nearby cenotes or haciendas.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Merida (MID) is served through one-stop connections from Europe and the US rather than nonstop long-haul flights; the captured searches route London traffic via Mexico City and New York traffic via Mexico City, Miami or Dallas. Book early for late-November travel and allow a comfortable connection buffer, since the cheapest itineraries carried 11-16 hour layovers.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Merida; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Centro Internacional de Congresos de Yucatán: Merida city centre: Merida city centre; Merida city centre: Merida city centre; Merida city centre: Merida city centre.
Ride-hail: Ride-hailing apps are commonly used in Merida; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Centro Internacional de Congresos de Yucatán.
Parking: On-site parking is available at Centro Internacional de Congresos de Yucatán; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: 22-32°C (72-90°F) typical November range
Seasonality: End of the rainy season; short showers remain possible, especially in the afternoon. Humidity stays high, so light, breathable clothing is recommended.
Packing: 22-32°C (72-90°F) typical November range End of the rainy season; short showers remain possible, especially in the afternoon. Humidity stays high, so light, breathable clothing is recommended. November in Merida is warm and humid, with daytime highs typically around 30-32°C and overnight lows around
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SENAGA - Semana Nacional de Gastroenterologia usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm your registration tier on gastro.org.mx and decide whether to add one or two precongress courses.
Day 13
Check the scientific programme for pediatric, endoscopy, hepatology, and nutrition tracks that match your goals.
Day 12
Book flights to Merida International Airport (MID); compare connections via Mexico City if direct routes are limited.
Day 10
Reserve a hotel in Merida city centre and confirm cancellation terms and airport transfer options.
Day 8
Verify passport validity and check Mexican entry requirements for your nationality.
Day 7
Request a business invitation letter from the organiser if your visa or employer requires one.
Day 5
Download offline maps and save the venue address for Centro Internacional de Congresos de Yucatán.
Day 4
Arrange airport transfer or check ride-hail availability; budget approximately MXN 350-700 for taxi or rideshare to the venue district.
Day 3
Pack business casual clothing, a light layer for air-conditioned halls, comfortable shoes, and a compact umbrella.
Day 2
Save digital and printed copies of registration confirmation, hotel booking, and passport.
Day 1
Check in for flights, confirm baggage rules, and review the venue access and badge pickup process.
Day 0
Arrive early, collect your badge, test Wi-Fi, and walk the exhibition hall to plan supplier meetings.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Centro Internacional de Congresos de Yucatán
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SENAGA - Semana Nacional de Gastroenterologia registration concourse
Centro Internacional de Congresos de Yucatán
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Centro Internacional de Congresos de Yucatán
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsMX$190.00
- Per diem × 2MX$150.00
Estimated totalMX$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
MXN 4000 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | MXN 4000 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SENAGA - Semana Nacional de Gastroenterologia fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For SENAGA - Semana Nacional de Gastroenterologia, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Gastrointestinal pharmaceuticals and treatments. solutions and benchmarking suppliers at SENAGA - Semana Nacional de Gastroenterologia in Merida.
Min. budget
$17,052.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Gastrointestinal pharmaceuticals and treatments. products who need qualified meetings with the event's trade audience.
Min. budget
$76,734.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Merida show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is the gastroenterology congress in Merida?
The event is scheduled for 20-24 November 2026 in Merida, Yucatan, Mexico, with the main venue identified as Centro Internacional de Congresos de Yucatán. Confirm final room assignments and access times on gastro.org.mx.
Who should attend this congress?
Gastroenterologists, endoscopists, hepatologists, pediatric GI specialists, nutritionists, GI surgeons, residents, nurses, and industry representatives. The co-located Pediatric Gastroenterology and Nutrition Congress adds a dedicated pediatric stream.
How do I register and what are the ticket options?
Registration is handled through gastro.org.mx. Published ticket tiers include Congress + 1 Precongress Course at MX$4,000, Congress + 2 Precongress Courses at MX$7,500, National Congress of Gastroenterology at MX$6,000, and Pediatric Gastroenterology and Nutrition Congress at MX$2,500. Confirm current prices and deadlines with the organiser.
Are precongress courses included in the main registration?
The published tiers show separate bundles: congress-only, congress plus one precongress course, and congress plus two precongress courses. Select the bundle that matches your training needs and confirm availability with the organiser.
Is there a pediatric gastroenterology track?
Yes. The Pediatric Gastroenterology and Nutrition Congress is listed as a separate registration category. Check the scientific programme for pediatric IBD, nutrition, and feeding sessions.
What is the exhibition like?
The congress includes an industry exhibition for endoscopy, GI pharmaceuticals, nutrition, diagnostics, and practice-management suppliers. Check the exhibitor list and hall plan on the organiser site before you travel.
How do I get from Merida airport to the venue?
Merida International Airport (MID) is the nearest airport and sits close to the city. Taxis and ride-hail services are available; plan for roughly 15-25 minutes to the city centre depending on traffic. Confirm fares and ride-hail availability on arrival.
What is the weather like in November?
Expect warm, humid conditions with daytime highs around 30-32°C and overnight lows around 20-23°C. November is at the end of the rainy season, so short showers are possible. Dress in light layers and carry an umbrella.
Do I need a visa to attend?
Entry rules depend on your nationality. Many visitors from the US, Canada, EU, UK, and Latin America can enter Mexico for short business or tourism stays without a visa, but confirm your specific case with the nearest Mexican embassy or INM before booking.
What should I pack for the congress?
Business casual clothing for sessions, a light layer for air-conditioned halls, comfortable shoes for the exhibition, and a compact umbrella for possible showers. Bring digital and printed copies of your registration and hotel confirmations.
Glossary
- Endoscopy
- A procedure using a flexible tube with a camera to visualize the gastrointestinal tract for diagnosis and treatment.
- Colonoscopy
- Endoscopic examination of the colon and rectum, used for cancer screening, polyp removal, and IBD assessment.
- ERCP
- Endoscopic retrograde cholangiopancreatography, a combined endoscopic and fluoroscopic procedure to treat bile duct and pancreatic duct disorders.
- EUS
- Endoscopic ultrasound, which uses an ultrasound probe at the endoscope tip to assess GI wall layers and adjacent organs.
- IBD
- Inflammatory bowel disease, an umbrella term for Crohn's disease and ulcerative colitis.
- Crohn's disease
- A chronic inflammatory bowel disease that can affect any part of the GI tract, often with skip lesions and transmural inflammation.
- Ulcerative colitis
- A chronic inflammatory bowel disease limited to the colon and rectum, typically involving continuous mucosal inflammation.
- Hepatology
- The branch of medicine focused on the liver, biliary tree, and pancreas.
- Pediatric gastroenterology
- A subspecialty caring for infants, children, and adolescents with digestive, liver, and nutritional disorders.
- Enteral nutrition
- Nutrition delivered directly into the GI tract via a tube or oral supplements.
- Parenteral nutrition
- Intravenous nutrition delivered bypassing the GI tract when enteral feeding is insufficient or contraindicated.
- Capsule endoscopy
- A swallowed capsule with a camera that captures images of the small bowel.
- Barrett's esophagus
- A change in the esophageal lining associated with chronic acid reflux and increased esophageal cancer risk.
- Celiac disease
- An immune-mediated disorder triggered by gluten that damages the small intestine.
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Also known as
Alternate names and search phrases for this event.
- SENAGA - Semana Nacional de Gastroenterologia 2026
- SENAGA - Semana Nacional de Gastroenterologia Merida 2026
- SENAGA 2026
- SENAGA Merida 2026
- Semana Nacional 2026
- Semana Nacional Merida 2026
- Merida MX
- Medical Conference Merida 2026
- Gastrointestinal pharmaceuticals and treatments
- Endoscopic equipment and technologies
Trust footer
Sources
4
References
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Publishers
0
Date checked
1
Asociación Mexicana de Gastroenterología
- event_website
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.