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SEMA Show 2026
SEMA Show 2026 is the definitive global gathering for the automotive specialty-equipment aftermarket, running Nov 3-6 at the Las Vegas Convention Center. It showcases thousands of new products, vehicle builds, and technologies across performance, racing, trucks, off-road, powersports, and restyling, with 99+ free education sessions and extensive networking opportunities.
The SEMA Show is the premier trade-only event for the global automotive aftermarket industry, bringing together manufacturers, distributors, retailers, installers, media, and industry professionals to explore the latest automotive innovations.
The 2026 SEMA Show takes place November 3-6 at the Las Vegas Convention Center, featuring thousands of product innovations from new and iconic exhibitors, custom vehicle displays, free professional skill-enhancing education sessions, and career-changing connections.
TL;DR
1SEMA Show 2026 runs Nov 3-6 at the Las Vegas Convention Center, Las Vegas, NV.
2The event is a trade-only show, open to the general public only on Friday, Nov 6.
3Exhibitor commitments have surpassed 1 million net square feet, with more than 2,000 brands participating.
4New for 2026: a dedicated Powersports/SxS/Lifestyle section anchored in the West Hall.
5Major OEMs participating include Ford, Honda Racing, Mitsubishi, Nissan, Stellantis (Dodge, Jeep, Mopar), and Toyota North America.
Why visit
Attendees gain access to thousands of the newest automotive performance products, discover the latest product and vehicle trends, and develop essential skills through 99+ free education sessions led by top industry professionals. The Show features exclusive product debuts, custom vehicle builds, competitions like Battle of the Builders, and networking with global aftermarket leaders. Friday's public access and SEMA Fest extend the experience beyond the trade floor.
Why exhibit
Exhibiting at the SEMA Show puts your brand in front of thousands of qualified buyers and the most influential members of the media from every segment of the specialty equipment industry. Whether you are an established brand or looking to go from garage to global, SEMA is the best investment to advance your brand goals. The 2026 Show offers over 1 million net square feet of exhibit space, participation from major OEMs, and a dedicated international pavilion for first-time and featured international exhibitors.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Automotive aftermarket buyers and distributors
Retailers and installers
Media and content creators
OEM representatives and engineers
Custom vehicle builders and enthusiasts
International trade visitors from 140+ countries
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Parking available for over 10,000 cars at the LVCC, including a surface lot adjacent to West Hall. Daily fee of $10 includes in/out privileges. ADA-accessible parking available in the Gold Parking Lot and Silver 4 Lot. Overnight parking is not permitted; vehicles left overnight will be towed at owner's expense. Gold and Green Parking Lots are for passenger vehicles only. During major shows, rates at LVCC-area lots may range up to about $25 per day.
10,000 spaces · $10.00/day
Accessibility
LVCC is fully ADA compliant. Wheelchair and scooter rentals can be arranged through FedEx Office located in the Grand Lobby (Central Hall) and South Hall Lobby (1-888-441-7575). Accessible parking available in Gold and Silver 4 Lots. Automatic doors at frequently used entrances. Elevators and accessible restrooms in all buildings. Assistive listening systems available. Portable wheelchair lift and wheelchair-accessible lectern available. TDDs permanently installed at various locations. Accessible parking, restrooms, and elevators marked on facility maps.
Luggage storage
The Las Vegas Convention Center does not have official luggage storage or lockers for event attendees. Third-party storage services are available nearby starting at approximately $7.39 per day.
Charging points
Tesla Supercharger stations available at LVCC Platinum Lot (3356 South University Center Drive) with 8 stalls. Additional EV charging stations near the Convention Center. Note: Electric vehicles and batteries are not allowed to be charged indoors; all EV charging must be done in designated outdoor areas.
On-site shuttle
Complimentary shuttle bus service provided each morning and afternoon between LVCC and official SEMA Show hotels. Pick-up locations at LVCC are between Central and North Hall (behind Grand Lobby by Freight Door 10) and at the front and back of South Hall. The Vegas Loop also provides free on-campus transportation across LVCC halls.
Food options
LVCC Food Courts, Dunkin Express, Metro Pizza, The Brand Hamburgers
On-site dining
Parking: Convention parking is unavailable; limited parking at nearby locations. Free parking at select hotels when booked through onPeak.
Attend
Entry & tickets
Trade-only
Event days & opening times
DayOpening hours
Tue Nov 3:9:00 AM – 5:00 PM
Wed Nov 4:9:00 AM – 5:00 PM
Thu Nov 5:9:00 AM – 5:00 PM
Fri Nov 6:9:00 AM – 4:00 PM
Attendee (Early Bird)
Available May 4 – June 26, 2026.
$50.00
Attendee (Standard)
Available June 27 – September 25, 2026.
$75.00
Attendee (Late/Onsite)
Available after September 25, 2026, including on-site registration.
$100.00
SEMA Show Friday – Public Day (Show Access Only)
Friday, November 6, 2026 only. Must be 16+. No SEMA Fest concert access.
$130.00
SEMA Show Friday – With Concert GA
Friday, November 6, 2026 only. Must be 16+. Includes SEMA Fest General Admission.
$170.00
SEMA Show Friday – With Concert VIP
Friday, November 6, 2026 only. Must be 16+. Includes SEMA Fest VIP access.
$210.00
SEMA Fest GA (Concert Only)
No SEMA Show exhibit hall access.
$80.00
SEMA Fest VIP (Concert Only)
No SEMA Show exhibit hall access. Limited availability.
$120.00
Non-Exhibiting Company (NEC) and Spouse
NECs can send a maximum of two representatives for up to two years to evaluate the Show.
Badges are mailed to domestic (US and Canada) attendees who register online by September 25, 2026, and to international attendees who register by September 10, 2026. Attendees who register after those deadlines must pick up badges on-site at the Las Vegas Convention Center. On-site registration is $100 USD per person and requires qualification documentation and a government-issued photo ID. Cash and checks are not accepted on-site.
Ticket notes
The SEMA Show is a trade-only industry event. Only qualified registrants employed within the automotive aftermarket industry are approved to receive a badge. The general public may attend on Friday, November 6, 2026 only, via SEMA Show Friday – Public Day tickets (must be 16+). Each person must pick up their own ticket on Friday, November 6, between 7:30 AM and 2:00 pm. with a valid government-issued photo ID; no day-of purchases. The public day ticket does not grant access to the SEMA Fest concert unless the corresponding concert package is purchased.
Executive Director @ Society of Collision Repair Specialists (SCRS)
2026 OEM Collision Repair Technology Summit
SD
Steve Dawson
Instructor @ Hunter Engineering
Bringing Mechanical Repairs In-house
RT
Ryan Taylor
CEO @ BodyShop Booster
AI-Driven Shop Operations
SP
Sean Preston
Attorney @ Coverall Law
Legal Distinction Between a Shop's Right to Be Paid and a Customer's Right to Reimbursement
JA
Joel Adcock
Representative @ Revv
Closing the Gap Between Diagnostic Scans
BH
Brian Herron
Representative @ OPUS IVS
Scaling a Business from a Small Team to a Large Organization
JA
Justin Allen
Representative @ Hunter Engineering
What Will You Do When the Cars Stop Crashing?
DK
Deric Krist
CEO @ Kri-Tech Solutions
Collision Repair Education
AK
Arynne Kelly
Store Support, Coach and Trainer @ DCR Systems
Collision Repair Education
DM
David Martin
Representative @ DCR Systems
Collision Repair Education
MG
Michael Giarrizzo Jr.
Representative @ DCR Systems
Collision Repair Education
MQ
Maria Quintero
Representative @ Body Builders Automotive
Repairer Driven Education
SP
Sam Poradish
Senior Analyst of Collision Insights @ OEC
Collision Repair Education
KM
Keith Manich
Representative @ Collision Repair Industry
Collision Repair Education
CW
Chris White
Representative @ KECO Body Repair Products
Turning Classroom Instruction into Lasting Improvements on the Shop Floor
DH
Danny Hacker
Representative @ KECO Body Repair Products
Turning Classroom Instruction into Lasting Improvements on the Shop Floor
LJ
Lizzie Jones
Senior SEO Specialist @ Sokal
SEO and Digital Marketing
AC
Austin Carroll
Senior Project Manager @ Sokal
Project Management
MM
Michaela Mundorf
Director of Data, Advertising and Strategy @ Sokal
Data and Advertising Strategy
KS
Katelyn Shadowens
Representative @ Sokal
Repairer Driven Education
GM
Guillermo Moeller
Founder @ Performance Digital Entertainment (PDE Agency)
Hispanic Market PR and Media Strategy
Driving Change: Women Shaping the Future of Off-Road
Panel
2026 OEM Collision Repair Technology Summit
Summit
SEMA Collision Repair Stage
Monday, Nov 2, 2026
Auto Film Mastery Conference
Conference
North Hall
Tuesday, Nov 3, 2026
09:00 – 10:00
GMA/MIG Welding Basics
Training
SEMA Collision Repair StageS225
09:00 – 10:00
Requirements and Considerations for ADAS Calibration
Training
SEMA Collision Repair StageS224
11:00 – 12:00
Introductions to Diagnostics and Scan Tools
Training
SEMA Collision Repair StageS224
11:00
Legislative and Regulatory Update for 2026
Seminar
N253
11:00
Driving Smarter Decisions: Insights Into Today's Vehicle and Consumer Trends
Seminar
N255
11:00
The Business Behind the Builds: Best Practices in the Truck and Off-Road Industry, Powered by TORA
Seminar
N257
11:00
Full-Throttle Profits: How to Earn More Without Working More
Seminar
N259
13:00 – 14:00
Understanding the Blueprinting Process
Training
SEMA Collision Repair StageS225
13:00
Measuring What You Can't Click--Analytics for AI-Driven Discovery
Seminar
N253
13:00
Talent Is the Constraint: How Aftermarket Companies Must Rethink Leadership, Engineering and Frontline Skills to Compete
Seminar
N255
13:00
Five Ways to Make Your Small Business More Successful
Seminar
N259
15:00
The Art of Leveraging AI as a Competitive Advantage
Seminar
N253
15:00
Hot-Rod Builders' Panel, Powered by HRIA
Panel
N259
Wednesday, Nov 4, 2026
09:00 – 10:00
GMA/MIG Welding Basics
Training
SEMA Collision Repair StageS225
09:00 – 10:00
Understanding the Blueprinting Process
Training
SEMA Collision Repair StageS225
11:00
Pathways to Professional Development, Powered by FLN
Seminar
N257
13:00 – 14:00
Understanding the Blueprinting Process
Training
SEMA Collision Repair StageS225
13:00
Planning the Next Chapter: Practical Strategies for Family Business Succession, Powered by ARMO
Seminar
N257
15:00 – 16:00
Introductions to Diagnostics and Scan Tools
Training
SEMA Collision Repair StageS224
Thursday, Nov 5, 2026
09:00 – 10:00
GMA/MIG Welding Basics
Training
SEMA Collision Repair StageS225
11:00 – 12:00
GMA/MIG Welding Advanced Features
Training
SEMA Collision Repair StageS225
11:00 – 12:00
Introductions to Diagnostics and Scan Tools
Training
SEMA Collision Repair StageS224
11:00
ETTN Lunch and Learn: Which Method of Boost is Best for Street Cars?
Seminar
N237
13:00 – 14:00
Understanding the Blueprinting Process
Training
SEMA Collision Repair StageS225
15:00 – 16:00
Introductions to Diagnostics and Scan Tools
Training
SEMA Collision Repair StageS224
Topic tracks
Aftermarket Updates & TrendsExecutive LeadershipInside the ShopLegislative & RegulatorySales and MarketingSmall-Business TechnologyTalent ManagementVehicle Technology
Co-located events
AAPEX 2026
Separate ticket
SEMA Fest 2026
Separate ticket
2026 SEMA Industry Honors
Separate ticket
SEMA Data User Meetup
Separate ticket
Auto Film Mastery Conference
Separate ticket
Co-located seminars
Repairer Driven Education (RDE) Series
Paid
I-CAR Collision Repair Training
Paid
TIA Tire Industry Association Training
Paid
OEM Collision Repair Technology Summit
Paid
SCRS IDEAS Collide Showcase
Paid
Awards
SEMA Visionary 8
Annual
Honors eight rising stars age 35 and under who are poised to change and/or advance the automotive specialty-equipment industry. Honorees are recognized at the SEMA Show.
Honors an automotive aftermarket manufacturer that has produced high-quality, innovative products and demonstrated a strong commitment to supporting customers and the industry.
Recognizes an outstanding channel partner in the automotive aftermarket. Awarded alongside Manufacturer of the Year at the Kickoff Breakfast during the SEMA Show.
Recognizes an individual who has made outstanding contributions to the automotive aftermarket industry. Presented during SEMA Industry Honors at the SEMA Show.
Premier custom vehicle competition now in its 13th year. For 2026, expanded to include motorcycles with new Bike Builder Shootout category. Four core automotive classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.
Hot Rod & Hot Rod Truck4 Wheel Drive & Off-RoadSport Compact, Import Performance, Luxury & ExoticBFGoodrich Young GunsMotorcycle/Bike Builder Shootout
Presented by TechForce Foundation. Public voting determines two grand prize winners, one student and one working technician, who are honored at the SEMA Show in Las Vegas.
The current official 2026 attendee page markets 153,000+ industry professionals and 2,300+ exhibiting companies. Final post-show actuals are not yet available. A September 8, 2026 organiser release separately reported that confirmed exhibitor commitments had already surpassed 2,000 brands and 1 million net square feet.
Forecast — not final
Visitors
153,000
Exhibitors
2,300
Visitor countries
140
Growth over time
Edition recap
The 2025 SEMA Show ran November 4-7 at the Las Vegas Convention Center. SEMA's post-show press release reported more than 153,000 attendees from 140 countries and regions, 2,300 exhibiting brands including 500 first-time exhibitors, and more than 2,500 members of the global media.
Innovation spanned internal-combustion, hybrid, hydrogen and battery-electric propulsion, materials, connectivity, ADAS and design. Thousands of products debuted across the campus and New Products Showcase, while Battle of the Builders, OEM concept reveals, demonstrations and SEMA Education reinforced the Show's mix of product discovery, technical learning and business networking.
Public-facing activity also expanded the event's reach: SEMA Show Friday opened the trade event to enthusiasts, SEMA Fest combined motorsports and live music, and SEMA Live presented by AutoZone streamed 31 hours of coverage.
New this edition
1
Expanded Powersports / SxS / Lifestyle section
New for 2026, SEMA is expanding the Powersports / SxS / Lifestyle section in West Hall to create a unified Adventure Lifestyle destination alongside Truck, SUV and Off-Road, bringing side-by-sides, off-road vehicles, motorcycles, V-Twin performance and related gear together.
New for 2026, exhibitors unveiling a vehicle build can submit a Vehicle Reveal Form through the Exhibitor Dashboard for inclusion in a list shared with media.
SEMA Show 2025 atmosphere on the indoor show floor.Outdoor activations at the 2025 SEMA Show.SEMA Education at the 2025 SEMA Show.
Testimonials
“
This is where we get to see what's new.
“
This is the perfect venue for us.
“
SEMA has been a great place for us.
Next edition outlook
low
The 2027 SEMA Show is expected to build on the momentum of 2026, with continued expansion of the Powersports/SxS/Lifestyle section and deepening OEM participation. However, specific dates and details for the 2027 edition have not yet been published by SEMA as of the 2026 Show cycle.
Impact
A bigger and stronger platform
The 2025 SEMA Show reinforced its position as the automotive aftermarket's most influential business event, attracting more than 153,000 attendees from 140 countries and 2,300 exhibiting brands across 4.5 million square feet of exhibit and event space at the Las Vegas Convention Center. The Show served as a global launchpad for product debuts, strategic partnerships, and forward-looking insights, with innovation spanning internal combustion, hybrid, hydrogen, and battery-electric platforms. Consumer spending on aftermarket accessories reached $52.65 billion in 2024, underscoring the vibrancy of an industry contributing an estimated $337 billion annually to the U.S. economy and supporting more than 1.3 million jobs.
Audience quality
High-value decision-makers
The 2025 SEMA Show attracted more than 153,000 attendees from 140 countries and regions, including over 70,000 qualified buyers and decision-makers, 2,300 exhibiting brands, and more than 2,500 members of the global media. Consumer spending on aftermarket accessories reached $52.65 billion in 2024, reflecting an engaged and high-intent audience. The Show's ability to draw a concentrated environment of manufacturers, buyers, builders, technicians, and media from around the world makes it the premier venue for automotive aftermarket commerce and networking.
Exhibitor outcomes
Real business growth
Exhibitors at the 2025 SEMA Show saw strong engagement from buyers, builders, and technicians eager to discover products that make custom work faster and more efficient. The Show provided an unparalleled strategic platform for companies to launch products, forge partnerships, and gain insights into emerging trends. Thousands of new products debuted across the LVCC campus, with hundreds featured in the New Products Showcase. The 2026 SEMA Show offers exhibitors access to over 1 million net square feet of exhibit space, a growing roster of major OEMs including Toyota, Ford, Honda, Mitsubishi, Nissan, and Stellantis, and a new dedicated Powersports/SxS/Lifestyle section to reach crossover enthusiast markets.
Intelligence
Exhibitors
2,081
Exhibitors
26
Categories
38
Countries
16
Pavilions
Top exhibitor countries
Top 10 by exhibitor count — estimates based on published directory.
United States
1,359
China
498
Taiwan
47
Canada
41
South Korea
20
Italy
12
Thailand
12
Japan
11
Australia
10
United Kingdom
10
~65% of listed exhibitors are from United States.
Category breakdown
2,081Exhibitors
1~596
estimate
2~537
estimate
3~114
estimate
4~110
estimate
5~96
estimate
6~88
estimate
7~71
estimate
8~67
estimate
9~64
estimate
10~49
estimate
11~41
estimate
12~28
estimate
13~24
estimate
14~23
estimate
15~23
estimate
National pavilions
United States
~1,359 stands
estimate
China
~498 stands
estimate
Taiwan
~47 stands
estimate
Canada
~41 stands
estimate
South Korea
~20 stands
estimate
Italy
~12 stands
estimate
Thailand
~12 stands
estimate
Japan
~11 stands
estimate
Australia
~10 stands
estimate
United Kingdom
~10 stands
estimate
India
~8 stands
estimate
Brazil
~5 stands
estimate
Spain
~4 stands
estimate
Mexico
~4 stands
estimate
France
~3 stands
estimate
Official pavilions
Taiwan Excellence Pavilion
Officially Confirmed
Buyer targets
High priority
Buyers sourcing
Other Automotive Aftermarket & Specialty Equipment Suppliers
Key market insights, trends, news and related events to help you understand the bigger picture.
North America
Why it matters
The SEMA Show is the definitive global gathering for the automotive specialty-equipment aftermarket, representing an industry that contributes approximately $337 billion to the U.S. economy and supports 1.3 million jobs. With the global automotive aftermarket projected to grow from $498.35 billion in 2025 to $535.46 billion in 2026 at a 7.4% CAGR, the Show serves as the industry's annual epicenter for product launches, OEM-aftermarket collaboration, and strategic business connections. Exhibitor commitments for 2026 have surpassed 1 million net square feet with more than 2,000 brands, reflecting sustained confidence and investment across the aftermarket. Major OEM participation from Ford, Honda, Mitsubishi, Nissan, Stellantis, and Toyota reinforces the Show's role as the meeting place where factory engineering and aftermarket innovation converge. For businesses across performance, trucks, off-road, powersports, restyling, and collision repair, SEMA Show 2026 is the single most important trade event for reaching qualified buyers, media, and industry decision-makers.
Industry trends
Key trends shaping this market and its wider industry.
01
Electrification Reshapes Aftermarket Product Mix
The automotive aftermarket is being reshaped by vehicle electrification, with growth in EV-specific replacement parts, battery diagnostics, high-voltage service tools, and thermal-management systems. Traditional parts lifecycles are compressing as software-defined components broaden the scope of aftermarket services.
ADAS Calibration and Diagnostics Become Core Service Capability
ADAS-related components and calibration services are a rapidly growing aftermarket segment. Approximately 60% of repair shops report being able to perform ADAS system replacement with full capabilities, and ADAS calibration is becoming a key differentiator for independent service providers.
E-Commerce and Digital Platforms Transform Parts Distribution
The e-commerce automotive aftermarket is growing at 16.3% CAGR, with consumers expecting quick parts identification, transparent pricing, and reliable delivery. Direct-to-consumer sales models, data-driven inventory management, and digital parts catalogs with VIN-level fitment are reshaping distribution strategies.
Truck and Off-Road Segment Drives Aftermarket Growth
Pickup trucks are the largest vehicle segment in the automotive aftermarket, generating $15.0 billion and accounting for 30% of all specialty-equipment spending. Suspension products ($3.15 billion) and off-road/oversize tires ($2.23 billion) are among the largest product categories, fueled by the growing overlanding and adventure lifestyle movement.
Heightened regulatory scrutiny and consumer demand for sustainability are accelerating adoption of remanufacturing, circular-service models, and low-emission components. Consumers are demonstrating willingness to pay more for sustainable parts, creating new opportunities for suppliers that prioritize eco-friendly product lines.
Mobile Electronics and Connected Vehicle Technology Expand
The U.S. automotive mobile electronics aftermarket has grown into a $3.36 billion market, driven by consumer demand for infotainment, telematics, car audio, and connected vehicle technologies. This segment continues to expand as vehicle platforms diversify and consumers seek enhanced in-vehicle experiences.
Truck and Off-Road Brands Drive Innovation at the 2026 SEMA Show
Hundreds of exhibitors will unveil new products and technologies in the dedicated Trucks, SUVs & Off-Road section in West Hall. The SEMA Market Report shows pickup trucks generate $15.0 billion and account for 30% of all specialty-equipment spending.
SEMA Show Exhibitors Share News and Announcements Ahead of 2026 Show
The SEMA Show Exhibitor Press Release portal is live, with exhibitors sharing product debuts, partnerships, and announcements ahead of the November 3-6 event in Las Vegas.
Harley-Davidson Joins Powersports Section at 2026 SEMA Show
Harley-Davidson will join the expanded Powersports, SxS and Lifestyle section at the 2026 SEMA Show, reflecting the growing overlap between automotive and recreational vehicle communities.
Tires and Wheels Accelerate Momentum for 2026 SEMA Show
The U.S. wheels and tires aftermarket is a $6.8 billion market, with the broader wheels, tires, and suspension category totaling $12.6 billion. Dedicated Global Tires Expo and Wheels & Accessories sections will feature hundreds of exhibiting brands in South Hall Lower.
SEMA Show Expands Restyling & Collision Repair Sections for 2026
The 2026 SEMA Show is expanding its Restyling & Collision Repair sections to reflect growing demand in these key aftermarket categories, with new exhibitors and expanded floor space.
Exhibitor commitments have surpassed 1 million net square feet of exhibit space with more than 2,000 brands. Major OEMs including Ford, Honda Racing, Mitsubishi, Nissan, Stellantis, and Toyota North America will participate.
Automotive Aftermarket Trade Show Circuit: Next 6-12 Months
Q4 2026 through Q1 2027
The global automotive aftermarket trade show circuit spans multiple continents, with SEMA Show and AAPEX anchoring the North American calendar in early November. Automechanika Frankfurt serves as the global flagship in September, followed by regional Automechanika editions in Jakarta, Tashkent, Johannesburg, Dubai, and Shanghai through late 2026. Taipei AMPA anchors the Asia-Pacific circuit in April. For companies planning their trade show investments, the circuit offers a sequenced approach to reaching different regional markets, with SEMA Show positioned as the premier North American event for specialty-equipment and performance products.
8–12 Sep 2026
Automechanika Frankfurt
Frankfurt, Germany
4,400 exhibitors from 80 countries and 112,000 trade visitors from 173 countries. Dominant themes: electrification, digitalization, ADAS, and sustainability.
September-October 2026. Frankfurt anchors the global circuit, followed by regional editions in Central Asia and Africa.
Q4 2026 North American Anchor Events
SEMA Show 2026AAPEX 2026
November 3-6, 2026. Co-located in Las Vegas, these two events represent the largest concentration of automotive aftermarket buyers and exhibitors in North America.
Q4 2026 Middle East & Asia Circuit
Automechanika DubaiAutomechanika Shanghai
November-December 2026. Dubai serves the MEA region, while Shanghai anchors the East Asian market.
Event dates and details sourced from official organiser websites: Automechanika (Messe Frankfurt), SEMA Show (semashow.com), AAPEX (aapexshow.com). All dates are organiser-published for 2026. Automechanika Jakarta, Tashkent, Johannesburg, Dubai, and Shanghai dates confirmed from Messe Frankfurt press releases and event websites.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
LAS
Harry Reid International Airport
Primary gateway to Las Vegas. Taxi, rideshare, and shuttle services available. Located just 2 miles from Las Vegas Boulevard.
3.5 miles (5.6 km)
to venue
10-15 minutes
by car
HND
Henderson Executive Airport
General aviation airport primarily serving private and charter aircraft. No commercial airline service.
approx. 15 miles (24 km)
to venue
20-25 minutes
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Downtown Las Vegas / Off-Strip
USD 160–200 / night
Official SEMA hotel block rates via onPeak: Plaza $166/night, Palace Station $167/night, Downtown Grand $172/night, Rio $172/night, Golden Nugget $190/night. Free parking available at select properties when booked through onPeak. Downtown is approximately 3-4 miles from LVCC.
Mid-Range
Strip / Near Convention Center
USD 220–300 / night
Official SEMA hotel block rates via onPeak: Sahara $278/night, Hilton Grand Vacations Club Strip $282/night, Palms $264/night. Monorail access available from Sahara and Westgate stations. Walking distance or short rideshare to LVCC.
Premium
Strip / Luxury Resorts
USD 250–360 / night
Official SEMA hotel block rates via onPeak: Bellagio avg. $270/night, MGM Grand avg. $250/night, Hilton Grand Vacations Club on the Strip avg. $282/night, Hilton Grand Vacations Club Elara avg. $300/night, Hilton Grand Vacations Club Flamingo avg. $354/night. Limited availability at Aria, Cosmopolitan, Encore, Fontainebleau, Four Seasons, Waldorf Astoria and others. Book early through onPeak at https://compass.onpeak.com/e/012607685/1.
Local transport
Get around the city with these convenient transport options.
Las Vegas Monorail
Estimated cost$5-$13 per ride; multi-day passes available (exact 2026 pricing not confirmed)
Best forSeven stations along the Strip including Boingo Station at Las Vegas Convention Center (LVCC), MGM Grand, Horseshoe/Paris, Flamingo/Caesars Palace, Harrah's/The LINQ, Westgate, and Sahara
Tracks above Vegas traffic with commute time from any station no more than 10 minutes. Drops off just outside Central Hall at LVCC. During SEMA Show, trains start at 6:00 AM on show days. Monorail directly connects several resort hotels and the LVCC.
Rideshare (Uber / Lyft)
Estimated cost$15-$30 from Strip hotels; $30+ from airport (surge pricing 3x-5x base fares during peak convention arrivals and 5-7 PM show close)
Best forDesignated transportation hubs for drop-off at LVCC including Blue Lot (east end of Grand Lobby) and Majestic Lot
Rideshare surge pricing routinely spikes during SEMA week, especially on show mornings and during afternoon show close. Pre-booking alternative transport recommended for time-sensitive arrivals. Three designated transportation hubs at LVCC for drop-off.
Taxi
Estimated cost$30 flat rate from airport to LVCC (zone-based flat rate)
Best forHarry Reid International Airport (LAS) to Las Vegas Convention Center
Taxi fare from Harry Reid International Airport to LVCC is approximately $30 with zone-based flat rates in effect. Taxi waits at airport can run 60+ minutes on arrival day during SEMA week.
Complimentary Hotel Shuttles
Estimated costComplimentary (free) for official SEMA hotel guests
Best forBetween LVCC and more than 47 official SEMA hotels; also SEMA-to-AAPEX shuttle between LVCC and Venetian Expo Center
Complimentary hotel shuttle bus service runs each morning and afternoon. SEMA Show Shuttle Loop runs every 15 minutes between convention hall entrances. SEMA-to-AAPEX shuttle service runs throughout the day between LVCC and the Venetian Expo Center.
Las Vegas Loop (Vegas Loop)
Estimated costLow-cost paid routes (exact 2026 pricing not confirmed)
Best forConnects nearby resorts including Resorts World Las Vegas, Westgate Las Vegas, and Encore/Wynn to LVCC
The Vegas Loop offers low-cost paid routes to connect nearby resorts to the Las Vegas Convention Center. Operated by The Boring Company.
Public Bus (RTC)
Estimated cost$4-$8 for 2-hour pass; $20 for 24-hour pass (approximate RTC transit fares)
Best forDeuce double-decker bus on the Strip (24-hour operation) with stops near the Convention Center
The Deuce is a 24-hour double-decker bus service running along the Las Vegas Strip with stops near the LVCC. RTC buses also run from downtown Las Vegas to the LVCC. Bus is a budget-friendly option but subject to Las Vegas traffic.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: accepted
Type
Who needs it
Fee
Processing
B-1 Business Visitor Visa
Citizens of countries not participating in the Visa Waiver Program who are traveling to the U.S. for business purposes, including attending trade shows, conferences, or conventions.
$435.00
Varies by consular post; interview wait times can range from days to several months. An optional $750 expedited interview fee (effective July 1–Dec 31, 2026) can secure an appointment within 10 business days at select posts.
ESTA (Visa Waiver Program)
Citizens of Visa Waiver Program (VWP) countries traveling to the U.S. for business or tourism for 90 days or less.
$40.27
Usually within 72 hours; most approvals are immediate, but some cases require manual review.
Citizens of the following 42 countries are eligible for the Visa Waiver Program and may travel to the U.S. for business (including trade shows) for up to 90 days without a visa, provided they obtain an approved ESTA: Andorra, Australia, Austria, Belgium, Brunei, Chile, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, South Korea, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Qatar, Romania, San Marino, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom. Canadian citizens are generally visa-exempt for business visits. All other nationalities require a B-1 visa.
The ATA Carnet is accepted in the United States for temporary import of commercial goods, including items for trade shows and exhibitions, professional equipment, and samples. Goods intended to be consumed or given away at a trade show are not allowed under an ATA Carnet. The U.S. did not sign the Exhibitions and Fairs Convention, but it is common practice for trade show goods to be imported under Carnet as 'Commercial Samples.' Paper carnets are currently required for U.S. Customs; digital eATA carnets are not yet accepted for U.S. entry. ATA Carnet fees range from $255 to $545 depending on the value of goods. Standard processing takes 2–3 business days; 24-hour and same-day expedited services are available for an additional fee. USCIB resumed issuing ATA Carnets in the U.S. on October 1, 2026.
November in Las Vegas offers mild days and cool nights. Early November daytime highs reach 70-74°F (21-23°C), dropping to 61-64°F (16-18°C) by late November. Nighttime lows range from 48-52°F (9-11°C) early in the month to 42-43°F (5-6°C) near the end. The month is very dry, with only 1-2 days of measurable rain on average. Daylight hours decrease from about 10.7 hours on November 1 to 9.9 hours by November 30. Winds are generally light to gentle.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Las Vegas Convention Center (LVCC) is well-connected via multiple transportation options. Harry Reid International Airport (LAS) is approximately 3.5 miles away with taxi, rideshare, and shuttle access. The Las Vegas Monorail connects the Convention Center to major Strip hotels including MGM Grand, Paris Las Vegas, Caesars Palace, Harrah's/The LINQ, Westgate, and SAHARA. The Vegas Loop underground Tesla system provides free on-campus transportation across LVCC halls and connects to Resorts World and the Sahara Las Vegas station, with plans to extend to the airport. Complimentary hotel shuttle service operates between LVCC and official SEMA Show hotels during morning and afternoon hours.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Tipping Culture
Tipping is expected and standard in Las Vegas. Tip 18-20% at sit-down restaurants, $2-$5 for valet parking, $1-$2 per bag for bellhops, and $1-$2 per drink for cocktail servers. Carry small bills ($1s, $5s) for convenience. Casino ATMs charge high fees, so withdraw cash in advance.
Walkability Reality
The Las Vegas Strip is about 4.2 miles long, and casino exteriors use design tricks to appear closer than they are. Distances can be deceiving. Wear comfortable shoes and do not hesitate to use rideshare or the Monorail for longer hauls. The LVCC campus itself is expansive; the Vegas Loop can reduce a 25-minute walk to about 2 minutes.
Hydration
Las Vegas is in the Mojave Desert. Even in November, drink plenty of water. Carry a refillable bottle and hydrate between alcoholic beverages. Tap water is generally safe to drink.
Business & Trade Show Etiquette
SEMA Show is a trade-only event; business attire is typical for exhibitors and buyers. Comfortable shoes are essential given the scale of the venue. The Show is a business environment focused on networking and commerce, though Las Vegas's entertainment culture is always present.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: Harry Reid International Airport (LAS)
Book flights early as November is a popular convention period in Las Vegas. LAS is served by all major US carriers and numerous international airlines. The airport is approximately 3.5 miles from the LVCC, with taxi and rideshare service readily available.
Visa
Most international visitors to the SEMA Show require either a B-1 business visa or an ESTA (for Visa Waiver Program countries). The SEMA Show is a trade-only event; attendees must be affiliated with the automotive industry. Visa invitation letters can be obtained through the registration system.
Estimated cost: Not yet confirmed
Processing: B-1: varies by consulate, potentially several months; ESTA: usually within 72 hours.
SEMA does not contact embassies on behalf of applicants and is not responsible for visa outcomes. Failure to obtain a visa does not qualify for a registration refund. Invitation letters are generated automatically upon registration and sent via email; printed copies are acceptable. Attendees should apply for visas at least 6 months in advance when possible, as interview wait times at some consular posts can exceed 12 months.
Find a stay near the venue with options for every budget.
Check-in (recommended)
2026-11-03
Check-out (recommended)
2026-11-06
Areas to stay
Strip / Near Las Vegas Convention Center Walking distance or short rideshare to LVCC, monorail access, close to restaurants and entertainment · Downtown Las Vegas More affordable rates, approximately 3-4 miles from LVCC, free parking at select properties · Paradise Road Corridor Close proximity to LVCC with several mid-range and premium options · Westgate / Convention Center Area Direct monorail access and complimentary shuttle service
Get to the venue and around the city with these options.
Airport → venue: Harry Reid International Airport (LAS) is approximately 3.5-5 miles (5.6-8 km) from the Las Vegas Convention Center — roughly 10-18 minutes by taxi or rideshare. Taxi fare is approximately $30 with zone-based flat rates. Rideshare (Uber/Lyft) is widely available. Taxi waits at LAS can exceed 60 minutes on arrival day during SEMA week. Airport shuttle services are also available.
Hotel → venue: Downtown Atlanta and convention-center hotels are typically within walking distance or a short ride-hail/MARTA trip to the venue.
Ride-hail: Uber and Lyft operate throughout Las Vegas. Designated drop-off hubs at LVCC include the Blue Lot (east end of Grand Lobby) and Majestic Lot. Surge pricing during SEMA week typically spikes 3x-5x base fares on show mornings and from 5-7 pm. as the show floor closes. Pre-booking car service is recommended for time-sensitive airport transfers.
Public transit: The Las Vegas Monorail provides direct access to LVCC via Boingo Station. Trains arrive every few minutes at seven stations along the Strip and start at 6:00 AM on show days during SEMA. The RTC Deuce double-decker bus operates 24 hours along the Strip with stops near the Convention Center. RTC buses also serve downtown Las Vegas to LVCC routes.
Parking: Parking during the SEMA Show is very limited. The LVCC campus has approximately 5,500 spaces across Silver Lots 1-5, Gold Lots A-D, and the West Hall Garage, but these fill by 9:00 AM on peak days. Daily fee of $10 includes in/out privileges. ADA-accessible parking available in Gold and Platinum lots. Overnight parking is prohibited on LVCC property. Trailer and rig parking available at Cashman Center and Wild West Truck Plaza ($350 for 1-30 days). SEMA recommends taking alternative transport (Monorail / Taxi / Uber / Lyft / Free Hotel Shuttles).
Weather
Plan and pack for the event climate.
Month: November
Temperature: Daytime highs: 70-74°F (21-23°C) early month, 61-64°F (16-18°C) late month. Nighttime lows: 48-52°F (9-11°C) early month, 42-43°F (5-6°C) late month.
Seasonality: Very dry month. Average of 1-2 days with measurable rainfall (at least 0.01 inches). Rainfall of 0.5 inches or more is rare, occurring about once every 3-4 years. Snow is rare but possible.
Packing: Pack layers for temperature swings between day and night. Long-sleeved tops, sweaters, and a light-to-medium-weight jacket are recommended. Bring comfortable walking shoes—expect to walk 5-7 miles daily on the show floor. Dress codes apply at many casinos, restaurants, and nightclubs. Don't forget sunscreen and a refillable water bottle.
Plan your trip
Planning
Best day to visit: Tuesday, November 3, 2026
Best overall first-day choice for a visitor: the show floor runs 9:00 a.m:00 p.m., the official Kickoff Breakfast is 7:00-8:45 a.m., education is active, and Battle of the Builders announces its Top 40 at 1:30 p.m. Starting Tuesday also leaves later days for follow-up visits and second meetings.
T-27
Verify trade qualification and complete attendee registration now — Guidance: SEMA Show is trade-only. As of October 7, 2026, the attendee/spouse registration tier is $100 through November 6. Keep qualification documents and badge confirmation ready.
T-27
Lock hotel through the official onPeak block — Guidance: current official-block examples range from $227 to $354 average per night, and the latest SEMA notice says reservations can be modified or cancelled without penalty through October 8; rates remain subject to change.
T-21
Build a hall-by-hall target list — Guidance: group target exhibitors by official 2026 hall sections so you avoid repeated cross-campus walking. Racing & Performance is in Central Hall; tools/collision are in South Upper; wheels/tires are in South Lower; major restyling, truck and powersports sections span West/North.
T-18
Request meetings with priority suppliers, buyers or partners — Guidance: pre-book 6-10 high-value meetings and leave open blocks for product discovery. Do not rely on walk-up availability.
T-14
Choose education sessions that match your business priorities — Guidance: the 2026 education schedule runs November 3-5 and includes SEMA, SCRS, I-CAR and TIA programming; many sessions are free with registration.
T-7
Save the 2026 floor plan and mobile planning tools — Guidance: use the official floor plan to sequence halls, product categories and must-see exhibitors before arrival.
T-3
Confirm transport, badge pickup and daily start points — Guidance: show hours are 9:00 a.m:00 p.m. Tuesday-Thursday and 9:00 a.m:00 p.m. Friday. International SEMA exhibitor badges and some badge categories require onsite pickup.
T-1
Prepare a contact-capture and follow-up routine — Guidance: define note tags for product fit, priority, next step and timing so each useful conversation can be acted on within 24-48 hours.
Sample visitor itinerary
Route-optimised day
07:00-08:45
Optional: attend the SEMA Show Kickoff Breakfast if you have the required ticket; it includes. New Product Award recognition and opens the week.
Westgate Ballrooms
09:00-10:15
Recommended: start with the New Products Showcase and scan the products most relevant to your shortlist before the floor gets busier.
South Hall Lower
10:15-12:00
Recommended: complete the first target-hall sweep and hold 2-3 pre-booked supplier or buyer meetings.
Priority hall based on your category
12:00-13:00
Recommended: lunch plus note cleanup; SEMA Business Members can use the Member Lounge for business services, charging and meeting space.
North Hall Member Lounge or nearby lunch area
13:00-13:30
Recommended: attend one high-fit education session or use the slot for a buyer meeting if the session does not directly support your goal.
Education room shown in the official schedule
13:30-14:00
Optional: see the Battle of the Builders Top 40 finalists announcement.
Battle of the Builders Stage, Central Hall Booth #24743
14:00-16:30
Recommended: run the second target-hall sweep, focusing on competitor benchmarking, demos and decision-maker meetings.
Central, West, North or South Hall by target list
16:30-17:00
Recommended: revisit the highest-value booth, confirm next steps and create a 24-48 hour follow-up queue before the floor closes at 5:00 p.m.
Final priority hall
Side trips
4
Sphere
Immersive Entertainment Venue
A practical after-hours visual experience if you want something distinctive without building a full sightseeing day.
Near the east side of the Las Vegas Strip; use the current walking/ride route from LVCC
Las Vegas Strip
Entertainment District
Good for client dinners, informal team time and major Las Vegas attractions after show hours.
West/southwest of LVCC; accessible by Monorail, rideshare/taxi or walking depending on destination
High Roller Observation Wheel
Observation Attraction
A straightforward group activity for views of the Strip without taking a full day away from the show.
At The LINQ Promenade on the Strip; use Monorail or a short local ride from LVCC
Fremont Street Experience and Downtown Las Vegas
Downtown Entertainment District
A different Las Vegas atmosphere with food, nightlife and classic downtown sights; best treated as an optional evening recommendation, not an event-affiliated activity.
Downtown Las Vegas; plan a dedicated ride from LVCC after show hours
Networking spots
4
SEMA Central
Official Show Hub
Located in the LVCC Grand Lobby and positioned as a connection/content hub for the aftermarket. Useful for informal meetings between hall visits.
SEMA Member Lounge
Member-Only Business and Meeting Area
Located in North Hall for SEMA Business Members, with business services, internet, charging and reservable meeting space.
Jampack After-Hours Networking Event
Official Partner Networking Event
Wednesday, November 4, 8:00-10:00 p.m. PST; open bar included and location was still to be announced in SEMA's published notice.
Jampack Dining Experience
Official Partner Dining/Networking Experience
Thursday, November 5, 6:00-8:30 p.m. PST at Resorts World Las Vegas, promoted by SEMA's official 2026 after-hours partner.
Budget
Costs & budget
Shell scheme
Not yet confirmed
Raw space
USD 268.56–429.99 / m²
Standard booth
9.29 m²
SEMA/TIA member rate: $24.95 per net sq. ft. Non-member rate: $39.95 per net sq. ft. Minimum booth size: 100 net sq. ft. (10' x 10'). Island booths: add $4,500 to above rates. Peninsula booths: add $1,500 to above rates.
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
Hotel × 4 nights$908.00
Per diem × 4$344.00
Visa$185.00
Insurance$80.00
Estimated total$1,517.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
attendee_registration
visitor · late_registration_2026
USD 100 / per person
officialAs of 2026-10-07
special_category_registration
visitor · NEC_FIN_MSB_VMO
USD 399 / per person
officialAs of 2026-10-07
booth_space
exhibitor · SEMA_TIA_member
USD 24.95 / per net sq. ft.
officialAs of 2026-10-07
booth_space
exhibitor · non_member
USD 39.95 / per net sq. ft.
officialAs of 2026-10-07
booth_surcharge
exhibitor · peninsula
USD 1500 / flat fee
officialAs of 2026-10-07
booth_surcharge
exhibitor · island
USD 4500 / flat fee
officialAs of 2026-10-07
hotel
both · official_onPeak_sample_range
USD 227–354 / average per room per night
officialAs of 2026-10-07
meals_and_incidentals
both · GSA_Las_Vegas_FY2027
USD 86 / per person per full travel day
officialAs of 2026-10-07
visitor_visa_application
both · B1_B2_if_required
USD 185 / per applicant
officialAs of 2026-10-07
exhibitor_liability_insurance
exhibitor · official_event_program
USD 80 / per exhibiting company
officialAs of 2026-10-07
new_products_showcase_additional_entry
exhibitor · after_2026-10-02
USD 175 / per additional product
officialAs of 2026-10-07
Item
For
Tier
Estimated range
Status
As of
attendee_registration
visitor
late_registration_2026
USD 100 / per person
official
2026-10-07
special_category_registration
visitor
NEC_FIN_MSB_VMO
USD 399 / per person
official
2026-10-07
booth_space
exhibitor
SEMA_TIA_member
USD 24.95 / per net sq. ft.
official
2026-10-07
booth_space
exhibitor
non_member
USD 39.95 / per net sq. ft.
official
2026-10-07
booth_surcharge
exhibitor
peninsula
USD 1500 / flat fee
official
2026-10-07
booth_surcharge
exhibitor
island
USD 4500 / flat fee
official
2026-10-07
hotel
both
official_onPeak_sample_range
USD 227–354 / average per room per night
official
2026-10-07
meals_and_incidentals
both
GSA_Las_Vegas_FY2027
USD 86 / per person per full travel day
official
2026-10-07
visitor_visa_application
both
B1_B2_if_required
USD 185 / per applicant
official
2026-10-07
exhibitor_liability_insurance
exhibitor
official_event_program
USD 80 / per exhibiting company
official
2026-10-07
new_products_showcase_additional_entry
exhibitor
after_2026-10-02
USD 175 / per additional product
official
2026-10-07
Decision
Visit, exhibit, or skip?
Should you go?
Choose the closest answer for each question. The result favors the path that best matches your market fit, readiness, budget and ability to turn SEMA activity into action.
QUESTION 1 OF 8
How closely does your business fit SEMA's core automotive aftermarket categories?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Choose visit when category fit is strong, you have clear sourcing/learning/meeting goals, and booth visibility is not essential this year.
Best for
Qualified automotive aftermarket professionals who need supplier discovery, category benchmarking, education, product sourcing or targeted meetings without taking booth execution risk.
Min. budget
$1,450.00
Timeline
Plan the route and meetings immediately; a practical visitor plan can still be built in 2-4 weeks for a 2-4 day stay.
Risks
A weak target list can turn the very large multi-hall show into expensive walking rather than useful meetings.
Current travel and hotel costs can outweigh value if only a few relevant companies are on your shortlist.
The event is trade-only, and the attendee registration tier is now $100 through November 6.
exhibit
Choose exhibit when you need product visibility and qualified buyer leads, the booth is already operationally viable, and you can measure meetings, qualified leads and post-show pipeline.
Best for
Aftermarket brands with a ready product/demo, defined buyer segments, pre-show outreach capacity and a team that can qualify and follow up leads quickly.
Min. budget
$5,000.00
Timeline
By October 7, the focus should be final execution: freight, insurance, staffing, scheduled meetings, demos and follow-up workflow.
Risks
Base exhibit space starts at $24.95 per net sq. ft. for SEMA/TIA members or $39.95 for non-members before many booth-service and travel costs.
Advance freight is due to the Freeman warehouse by October 22, subject to change, and direct-show freight must match the assigned target day.
A booth without pre-booked meetings, disciplined qualification and fast follow-up can produce activity without measurable pipeline.
skip
Skip when relevance and urgency are both low enough that targeted outreach, distributor meetings or a later edition is likely to deliver better ROI.
Best for
Companies with weak aftermarket fit, no near-term buying/sales objective, unresolved travel or qualification barriers, or no realistic budget/follow-up owner.
Min. budget
Not yet confirmed
Timeline
Reassess after the 2026 show cycle and begin any 2027 exhibit decision early enough to secure space, logistics and pre-show demand generation.
Risks
You may miss current competitor, product and supplier intelligence.
You lose a concentrated opportunity for face-to-face aftermarket meetings.
Waiting can delay market validation if the automotive aftermarket is becoming strategically important.
Book with
Partners
Freeman
Official Show Services / Material Handling
SEMA lists Freeman for freight/material handling, labor, electrical, carpet and furniture services; material handling at the show is provided exclusively by Freeman.
SEMA News current-edition hotel update published October 7, 2026.
Jampack
Official After-Hours Event Partner
SEMA identifies Jampack as the official after-hours event partner for 2026, supporting team dinners, customer receptions, private events, group outings and attendee networking experiences.
Official SEMA News announcement for 2026 after-hours planning.
Kuehne + Nagel Inc.
International Freight Forwarder
Kuehne + Nagel is the official international freight forwarder for the SEMA Show. Contact Armin Zertor at 310-213-4347 or Armin.Zertor@kuehne-nagel.com for international shipping.
Listed under Freight International in the SEMA Show Key Contact Information PDF.
Maritz
Registration Services Provider
Maritz manages SEMA Show registration and lead retrieval through its XPressReg and XPress Leads platforms. Registration support is available at 508-743-8571 or aapexsema@maritz.com.
onPeak is the exclusive official housing provider for the 2026 SEMA Show. Booking through onPeak guarantees the lowest negotiated nightly rates (often below hotel rack rates), price-match protection, flexible cancellation through October 8 without penalty, no full prepayment required, and eligibility for hotel loyalty rewards points. SEMA has negotiated room blocks at hotels across every price tier in Las Vegas.
Official 2026 after-hours partner that can arrange group outings, client dinners and receptions; use for optional off-site plans, not as a substitute for show-floor time.
The market for parts, accessories, and equipment installed on a vehicle after its original sale, encompassing performance, styling, and functional upgrades.
2
Specialty Equipment
Products that enhance the styling, functionality, comfort, convenience, and safety of cars, trucks, side-by-sides, and two-wheel vehicles.
3
SEMA
Specialty Equipment Market Association, a nonprofit trade association founded in 1963 that produces the SEMA Show.
4
OEM
Original Equipment Manufacturer; automakers whose vehicles serve as platforms for aftermarket customization.
5
Side-by-Side (SxS)
Off-road utility vehicles with side-by-side seating, also known as UTVs, featured in the new Powersports/SxS/Lifestyle section.
6
Restyling
Cosmetic and functional modifications to a vehicle's appearance, including interior and exterior styling, car care, and accessories.
