Dates

    7 Oct 2026

    City / country

    Moscow, Russia

    Venue

    Дворец Культур

    Time

    10:00 AM – 6:00 PM

    20 Floor Picks

    Matched booths for SELLER FEST Perm 2026

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    Event overview

    Overview

    SELLER FEST 2026 is a festival conference and exhibition focused on sellers, experts, marketplaces, services, and technologies.

    The event will feature over 20 speakers and 20 exhibitors, providing a platform for networking and knowledge sharing.

    Attendees can expect practical insights and exclusive conditions that cannot be obtained online.

    TL;DR

    1. 1Date: October 7, 2026
    2. 2Location: Moscow, Russia
    3. 3Format: Conference and exhibition
    4. 4Speakers: 20+ industry experts
    5. 5Exhibitors: 20+ showcasing technologies

    Why visit

    Attendees will gain access to valuable networking opportunities, practical workshops, and insights from industry leaders.

    Why exhibit

    Exhibitors will benefit from direct access to a targeted audience of sellers and marketplace professionals, enhancing visibility and potential business partnerships. SELLER FEST 2026 is crucial for professionals in the e-commerce sector, offering insights into the latest marketplace technologies and networking opportunities with key industry players. The event serves as a hub for knowledge exchange and collaboration among sellers and service providers.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Marketplace sellers looking to enhance their business strategies
    E-commerce professionals seeking networking opportunities
    Service providers in the e-commerce sector
    Technology developers focused on marketplace solutions
    Retailers interested in expanding their online presence
    Industry experts sharing insights and trends

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Marketplace technology providers
    E-commerce service companies
    Retail brands looking to connect with sellers
    Consultants specializing in online sales strategies
    Logistics and supply chain solutions
    Digital marketing agencies targeting e-commerce

    Product categories

    Key solution areas showcased across the event.

    Marketplace technologies and tools
    E-commerce services and solutions
    Retail products for online sellers
    Logistics and fulfillment services
    Digital marketing tools for e-commerce
    Payment processing solutions

    Location & Facilities

    Venue

    Open in Google Maps

    Дворец Культур

    Moscow, Russia

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    10:00 AM –6:00 PM

    • Standard

      Conference and exhibition access

      RUB 4,500.00

    • Business

      Includes workshops and networking

      RUB 15,500.00

    • VIP

      Includes priority registration and reserved seating

      RUB 49,500.00
    Register

    How the last edition performed

    Previous edition

    This edition

    2026

    Exhibitors: 20

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    SELLER FEST 2026 is a festival conference and exhibition focused on sellers, experts, marketplaces, services, and technologies. The event will feature over 20 speakers and 20 exhibitors, providing a platform for networking and knowledge sharing. Attendees can expect practical insights and exclusive conditions that cannot be obtained online. SELLER FEST 2026 is crucial for professionals in the e-commerce sector, offering insights into the latest marketplace technologies and networking opportunities with key.

    Audience quality

    High-value decision-makers

    Visitors typically include Marketplace sellers looking to enhance their business strategies, E-commerce professionals seeking networking opportunities, Service providers in the e-commerce sector, Technology developers focused on marketplace solutions. Date: October 7, 2026. Location: Moscow, Russia. Format: Conference and exhibition. Speakers: 20+ industry experts. SELLER FEST Perm 2026 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors will benefit from direct access to a targeted audience of sellers and marketplace professionals, enhancing visibility and potential business partnerships. SELLER FEST 2026 is crucial for professionals in the e-commerce sector, offering insights into the latest marketplace technologies and networking opportunities with key industry players. The event serves as a hub for knowledge exchange and collaboration among sellers and service providers. Exhibitor categories include Marketplace technology providers,.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Moscow, Central Federal District, Russia — the country's largest concentration of marketplace sellers, e-commerce agencies and seller-service vendors.

    Why it matters

    Russia's online retail is dominated by a small set of domestic marketplaces — Wildberries and Ozon lead, with Yandex Market growing — so a single seller-facing forum gives direct access to the people who decide which tools, logistics partners and payment providers the channel adopts. The SellerFest city series deliberately travels to regional seller clusters, which makes these editions unusually efficient for vendors: the audience is composed almost entirely of active marketplace sellers and the agencies that manage them, rather than general retail buyers. With cross-border supply chains re-routed since 2022 and increasing regulatory obligations on marketplaces (labelling, platform-seller contracting, tax reporting), the demand for compliance, fulfilment and analytics suppliers inside this ecosystem is the practical reason to attend.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Marketplace concentration

    Wildberries and Ozon absorb the majority of Russian online sales, so seller acquisition, ranking and advertising economics are effectively shaped by two platforms, with Yandex Market the main challenger.

    02

    Regulation and compliance load

    Marketplace contracting rules, mandatory product labelling (Chestny Znak) and tax-reporting obligations keep pushing sellers toward professional compliance, ERP and analytics services.

    03

    Fulfilment and re-routed supply chains

    Continued warehouse and fulfilment build-out plus a shift toward domestic, CIS and Asian sourcing has created a fast-growing market for logistics, customs and 3PL providers.

    04

    Seller tooling and AI automation

    Demand is rising for listing, pricing, advertising-automation and AI content tools that let small seller teams compete on the marketplaces.

    05

    Regional seller growth

    Touring event formats across cities such as Perm and Kazan reflect the spread of marketplace selling beyond Moscow into regional SME clusters.

    Russian e-commerce and marketplace event circuit

    Book stand space 3–5 months ahead; the densest clusters of Russian e-commerce and retail events run September–November and February–April.

    Seller-facing forums, retail weeks and digital-industry gatherings that overlap with the SellerFest audience. Use them to spread one Russian market entry across several touchpoints rather than betting on a single regional edition.

    September–November

    Peak season for Russian retail and e-commerce forums, including the October SellerFest editions.

    February–April

    Second cluster of seller, marketplace and digital-industry conferences.

    Peer events identified from listing context and the official SellerFest domain; confirm dates and venue details on each organiser's own site before planning.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Outside the Garden Ring, metro-connected districts such as Izmailovo and Paveletskaya

    USD 40–80 / night

    Indicative October 2026 nightly rates; metro access keeps taxi spend low.

    source
    Mid-range
    Central Moscow within the Garden Ring — Tverskaya, Taganka and Paveletskaya corridors

    USD 90–170 / night

    Best balance of walkability to central venues and airport rail links.

    source
    Premium
    Tverskaya / Okhotny Ryad, walking distance to the Kremlin and business districts

    USD 300–600 / night

    Indicative rates; corporate rates usually require booking 6–8 weeks ahead.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forSheremetyevo International Airport (SVO) to Дворец Культур

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forDomodedovo International Airport (DME) to Дворец Культур

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    Unified e-visa (single entry, up to 16 days' stay)Citizens of eligible countries including Schengen states, the UK, Japan, China, India, Turkey and most Gulf states$52.00Decision within 4 calendar days of application
    Consular tourist/business visaNationals not eligible for the e-visa (for example US citizens) and travellers needing multiple entries or longer validity$160.0010–20 business days plus visa-centre service time
    Multi-entry business visaExhibitors, sponsors and repeat business travellers$300.0015–25 business days

    Citizens of Belarus, Kazakhstan, Armenia and Kyrgyzstan (EAEU/CIS) generally enter Russia visa-free; some other states have bilateral visa-free or simplified arrangements — verify eligibility with the Russian MFA before booking.

    Russia is not an ATA Carnet contracting party, so exhibits and demo equipment must be cleared through temporary-import procedures arranged with a Russian customs broker.

    Official visa page

    Weather

    October 2026 in Moscow: daytime highs typically 6–10 °C falling to 0–4 °C at night, with overcast skies and around 60–70 mm of rain spread across the month; first snow flurries are possible late in October. Pack a warm, water-resistant coat, layers and waterproof footwear.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Russia.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Language and business etiquette

    Russian is the working language of the programme, so arrange translation or a Russian-speaking colleague for supplier meetings; business dress is formal — suits or smart business attire are the norm at conference venues.

    Venue access and security

    Carry your passport and badge at all times; venue entry typically involves a badge check and bag screening, so allow 15–20 minutes before the first session.

    Payments and tipping

    Cards issued outside Russia (Visa/Mastercard) generally do not work domestically — bring cash to exchange into roubles or arrange a MIR-compatible payment method. Tipping of around 10% is customary in restaurants, and contactless rouble payment is otherwise standard.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DXB

    Compare flights to the nearest international gateway serving Moscow; confirm ground transport on the organiser site.

    Visa

    Most foreign visitors need a Russian visa before travel. Nationals of eligible countries can apply online for the single-entry unified e-visa (USD 52, valid 60 days, up to 16 days' stay, decision within 4 calendar days) at evisa.kdmid.ru; travellers who are not eligible (e.g. US citizens) or who need multiple entries must apply through a Russian consulate or visa centre (from about USD 160, 10–20 business days). Citizens of Belarus, Kazakhstan, Armenia and Kyrgyzstan generally enter visa-free. Apply at least 3–4 weeks ahead and carry your passport plus a printed visa/invitation at registration.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Valid 60 days from issue; apply online at evisa.kdmid.ru no earlier than 40 days and at least 5 days before travel; single entry only. Fee varies by nationality and reciprocity — US citizens are charged USD 160 single / USD 303 double / USD 463 multiple entry, plus visa-centre service fees.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: DXB Airport (DXB); DWC Airport (DWC); SHJ Airport (SHJ). Allow road or rail time to Дворец Культур; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Дворец Культур: Outside the Garden Ring, metro-connected districts such as Izmailovo and Paveletskaya: Ibis Budget Moscow Paveletskaya, Hotel Izmailovo Gamma, Hotel Vega Izmailovo; Central Moscow within the Garden Ring — Tverskaya, Taganka and Paveletskaya corridors: Azimut Moscow Olympic Hotel, Hotel Budapest Moscow, Adagio Moscow Paveletskaya; Tverskaya / Okhotny Ryad, walking distance to the Kremlin and business districts: Four Seasons Hotel Moscow, The Ritz-Carlton Mosco

    Ride-hail: Ride-hailing apps are commonly used in Moscow; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Дворец Культур.

    Parking: On-site parking is available at Дворец Культур; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Temperature: October: highs about 6–10 °C, lows about 0–4 °C

    Seasonality: Around 60–70 mm of rain over the month with frequent overcast days; damp and increasingly cold towards late October, with a chance of the first snow.

    Packing: October 2026 in Moscow: daytime highs typically 6–10 °C falling to 0–4 °C at night, with overcast skies and around 60–70 mm of rain spread across the month; first snow flurries are possible late in October. Pack a warm, water-resistant coat, layers and waterproof footwear.

    Plan your trip

    Planning

    Best day for qualified buyer meetings: 2026-10-07 (the edition runs a single day)

    SELLER FEST Perm 2026 is scheduled for one day only, 7 October 2026, so the entire value — registration, expo hall, main-stage sessions and workshops — sits inside that single date. Arrive by 08:30 for badge collection, treat the morning as the sourcing block while stands are fresh, and protect the last hour for follow-up meetings; there is no second day to catch anything missed.

    Side trips

    2

    Sergiev Posad

    Kolomna

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Standard

    RUB 4500 / per person

    official

    visitor_ticket

    visitor · Business

    RUB 15500 / per person

    official

    visitor_ticket

    visitor · VIP

    RUB 49500 / per person

    official

    visa_fee

    visitor · Unified e-visa (single entry, up to 16 days' stay)

    USD 52 / per application

    official

    visa_fee

    visitor · Consular tourist/business visa

    USD 160 / per application

    official

    visa_fee

    visitor · Multi-entry business visa

    USD 300 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are evaluating the Russian/CIS marketplace channel, need real supplier quotes, or want to benchmark your own listing economics against peers

    Best for

    Online sellers, brand owners and marketplace operators who want supplier, tool and service discovery plus conference content without committing to a stand

    Min. budget

    $650.00

    Timeline

    3–6 weeks (visa, flights and hotel book before the single-day programme on 7 Oct 2026)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Single-day format compresses the programme: missed sessions cannot be caught up later.

    Payment friction for foreign-issued cards in Russia; carry cash or a MIR-compatible option.

    exhibit

    You already have Russian-speaking sales capacity and a defined lead-gen quota for the seller community

    Best for

    Marketplace services, logistics, fulfilment, payments, analytics and seller-tech vendors selling to Russian and CIS online sellers

    Min. budget

    $3,200.00

    Timeline

    3–5 months (stand booking, visa, freight/clearance, Russian-language collateral and staff)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Stand and sponsorship pricing for the 2026 edition was not published on the official site at enrichment time.

    Russia is not an ATA Carnet contracting party, so demo equipment needs temporary-import clearance via a customs broker.

    skip

    Your target buyers sit outside the Russian marketplace ecosystem, or travel, visa and payment constraints make a one-day regional forum uneconomic

    Best for

    Vendors without a Russian/CIS market presence or without Russian-language sales and support capability

    Timeline

    None

    Risks

    No major risks listed.

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