Pro listing
Security Expo 2026
Australia's premier security industry trade event, celebrating its 40th year from 2–4 September 2026 at ICC Sydney. The exhibition brings together over 120 exhibitors across physical and electronic security, co-located with Fire Security Expo and Integrate. Visitors gain access to the latest technologies, the Security ASIAL Conference, and the Security Gala Dinner, all with free exhibition registration.
Australia's premier security industry trade event, celebrating its 40th year from 2–4 September 2026 at ICC Sydney. The exhibition brings together over 120 exhibitors across physical and electronic security, co-located with Fire Security Expo and Integrate. Visitors gain access to the latest technologies, the Security ASIAL Conference, and the Security Gala Dinner, all with free exhibition registration.
The Security Exhibition & Conference is the most established and respected trade event for the security industry in Australia, bringing together the full spectrum of suppliers, industry professionals and end users to connect and create profitable opportunities. Returning to ICC Sydney from 2–4 September 2026, the event celebrates 40 years of excellence. Over three days, security professionals, solution providers and industry leaders come together to showcase the latest across access control, surveillance, perimeter protection, data security, and emerging technologies. The event is co-located with Fire Security Expo and Integrate, creating a comprehensive industry experience across connected sectors. With a single registration, visitors can move freely between all three events. The Security ASIAL Conference delivers practitioner-led sessions, industry expert speakers, and real-world case studies, exploring strategies to strengthen security in an era of increased complexity and risk. The Security Gala Dinner, hosted in partnership with ASIAL, offers an evening of conversation and celebration with entertainment from comedian Vince Sorrenti.
At a glance
- Celebrating 40 years as Australia's longest-running security trade event.
- Co-located with Fire Security Expo and Integrate 2026 for a comprehensive industry experience.
- Covers the full spectrum: access control, surveillance, perimeter protection, data security, and emerging technologies.
- Over 120 exhibitors including major brands like Axis, Bosch, Dahua, Hikvision, and Gallagher.
- Free registration for trade visitors gives access to the exhibition floor and co-located events.
- Features the Security ASIAL Conference with practitioner-led sessions and the Security Gala Dinner.
- Key sponsors include Absen, Axis, and other major technology brands (inferred from existing filled content).
Product categories
- Access Control Systems
- Biometrics & Identification
- CCTV & Video Surveillance
- Cybersecurity Solutions
- Smart Home & Building Automation
- Intrusion Detection & Alarms
- Fire & Life Safety
- Perimeter Security & Fencing
- Security Software & Analytics
- Locking Systems & Safes
- Communication & Intercom Systems
- Monitoring & Control Room Equipment
Exhibitor profile
- Access control systems and hardware manufacturers
- Biometrics and identification technology providers
- CCTV and video surveillance solution vendors
- Cybersecurity and data security companies
- Smart home and building automation specialists
- Intrusion detection and alarm system suppliers
- Fire and life safety equipment providers
- Perimeter security and fencing solution vendors
- Security software and analytics platforms
- Locking and safe manufacturers
- Communication and intercom system providers
- Security system integrators and distributors
Visitor profile
- Security system integrators and installers
- Facility managers and corporate security directors
- Government and defense security personnel
- IT and cybersecurity professionals
- Retail, commercial, and industrial end users
- Consultants, specifiers, and architects
- Risk management and compliance officers
- Fire and life safety professionals
- Audio visual and integration professionals (via co-location)
Why exhibit
Exhibiting at Security Expo provides direct access to Australia's security industry decision-makers, from installers to enterprise end users, in the country's most established trade event. With over 120 exhibitors and a dedicated cohort of carefully curated local and international security professionals, exhibitors can position their solutions in front of qualified buyers who are actively evaluating and comparing across the security ecosystem. The co-location with Fire Security Expo and Integrate expands reach to connected sectors, while sponsorship opportunities and the New Product Awards provide additional visibility. With 85% of the 2026 floorplan already booked, exhibiting offers a proven platform for launching products, building brand awareness, and generating leads in a difficult-to-reach target market.
Why visit
Visitors gain a comprehensive overview of the latest security technologies under one roof, from access control and CCTV to cybersecurity and smart home automation. The event features over 120 exhibitors including market-leading brands, allowing for side-by-side comparison of solutions. The Security ASIAL Conference delivers practitioner-led sessions and real-world case studies on modern security challenges. Free registration provides access to the exhibition floor and co-located events – Fire Security Expo and Integrate – with a single pass. The Security Gala Dinner offers valuable networking with industry peers. As a strictly trade-only event, visitors can expect focused, business-oriented interactions with suppliers and decision-makers.
Why it matters
Australia's security market is undergoing rapid transformation, driven by record-high cybersecurity spending (forecast to exceed AUD $7.5 billion in 2026), accelerating convergence of physical and cyber security, and the mainstream adoption of AI-powered analytics and zero-trust architectures. Security Expo 2026, celebrating its 40th year, sits at the epicentre of this shift. As the most established security trade event in Australia—co-located with Fire Security Expo and Integrate—it offers a critical platform for suppliers, integrators, and end users to navigate the integrated security landscape. With the 2026 show floor sold out and 5,700+ visitors at the 2025 edition【previous_edition_hints】, the event demonstrates strong industry demand for face-to-face engagement in a market where security remains a top technology investment priority. For international exhibitors and attendees, understanding this dynamic market context is essential to maximising ROI and identifying partnership opportunities across the Asia-Pacific region.
Venue
name: ICC Sydney
- Hall 6
- Hall 7
address
city: Sydney
street: 14 Darling Drive
country: Australia
postal code: 2000
map url: https://www.google.com/maps/embed/v1/place?q=place_id:ChIJ8z-aqziuEmsRqUXOYXDGnwE
latitude: -33.8753
- Exhibition Centre Main Entrance
- Exhibition Centre Secondary Entrance
longitude: 151.1993
facilities
parking
notes: ICC Sydney operates two of its own car parks on-site within the venue precinct, with additional secure public parking nearby such as Wilson Harbourside Car Park and First Parking Darling Square, on Darling Drive/Murray Street.
status: confirmed
currency: AUD
- https://iccsydney.com.au/about/venue-information/faqs/travel-location/
- https://iccsydney.com.au/visitors/getting-here/
cloakroom
notes: No confirmation found for this specific event; check with ICC Sydney or the organiser directly.
status: unknown
prayer rooms
notes: No confirmation found for this specific event; check with ICC Sydney or the organiser directly.
status: unknown
accessibility
notes: No event- or venue-specific accessibility statement for this show was found; ICC Sydney is a modern purpose-built centre and generally offers standard accessible facilities, but this should be confirmed directly with the organiser or venue for this event.
status: unknown
onsite shuttle
notes: ICC Sydney relies on public transport, taxi/rideshare, ferry, and its own on-site bus stop rather than a dedicated onsite shuttle service; the free Sydney Airport terminal shuttle only connects the two airport terminals, not the venue.
status: not_available
- https://iccsydney.com.au/visitors/getting-here/
charging points
notes: No confirmation found for this specific event; check with ICC Sydney or the organiser directly.
status: unknown
luggage storage
notes: No confirmation found for this specific event; check with ICC Sydney or the organiser directly.
status: unknown
gate notes: The Exhibition Centre is located between the Convention Centre and the TikTok Entertainment Centre. The main entrance to the Exhibition Centre is at the northern end, closest to the Convention Centre and Cockle Bay (Darling Harbour).
parking notes: ICC Sydney has two 24-hour car parks: Car Park 1 (P1) is located on the ground floor of the Exhibition Centre with 620 spaces, 8 accessible spaces, and 20 electric charging stations. Car Park 2 (P2) is located in the TikTok Entertainment Centre with 206 spaces and 3 accessible spaces.
floor plan url: https://iccsydney.com.au/organisers/organiser-toolkit/floor-plans/
google place id: ChIJ8z-aqziuEmsRqUXOYXDGnwE
floor plan page url: https://iccsydney.com.au/organisers/organiser-toolkit/floor-plans/
floor plan asset url: https://iccsydney.com.au/organisers/organiser-toolkit/floor-plans/
floor plan schematic
notes: ICC Sydney features over 240,000sqm of total gross floor area across three connected buildings: Convention Centre, Exhibition Centre, and ICC Sydney Theatre. The Exhibition Centre has 35,000sqm of internal exhibition space. Detailed floor plans are available via the organiser toolkit (password protected for organisers).
- Exhibition Centre Level 4
- Exhibition Centre Level 1
- Convention Centre
- TikTok Entertainment Centre
source url: https://iccsydney.com.au/organisers/organiser-toolkit/floor-plans/
has floor plan: true
google maps embed url: https://www.google.com/maps/embed/v1/place?q=place_id:ChIJ8z-aqziuEmsRqUXOYXDGnwE
google maps place url: https://maps.google.com/?cid=117030301314467241
official venue page url: https://iccsydney.com.au/
venue navigation map url: https://iccsydney.com.au/organisers/organiser-toolkit/floor-plans/
Entry & registration
min age: 15
trade only: true
event hours: Wednesday, 2 September 2026: 9:30 am - 5:30 pm Thursday, 3 September 2026: 9:30 am - 5:30 pm Friday, 4 September 2026: 9:30 am - 4:00 pm
ticket notes: Exhibition entry is free with pre-registration. The Security ASIAL Conference and Gala Dinner are ticketed events and require separate purchase. All tickets must be booked and paid for in advance; no on-site ticket sales are available.
setup end date: 2026-09-01
registration url: https://register.divcom.net.au/intsec2026/sec-vis-reg/Site/Register
setup start date: 2026-08-30
teardown end date: 2026-09-04
teardown start date: 2026-09-04
registration is free: true
registration deadline: 2026-09-01
badge collection notes: Proof of industry involvement may be requested at registration counters or the entrance. Bring a business card, invoice, or company documentation along with personal identification such as a driver licence, student card, or passport. This helps confirm your trade eligibility and speeds up badge collection.
Organisers
- Security Expo
- Security Expo Team
Programme
- Australian Security Industry Awards for Excellence
- Opening Remarks and Housekeeping
- Welcome Remarks
- Sponsor Remarks
- Keynote 1: Strengthening Security Posture in an Era of Increasing Complexity and Risk - Security Intelligence and National Resilience
- Geopolitical Instability & Hybrid Threats - How Do They Impact Australia's Security?
- Security 2030: A Five-Year Future Report on the Australian Private Security Industry
- Security Assurance on Critical Infrastructure: What SFAIRP Really Demands
- When Leaders say 'Take a Risk Based Approach' What they Actually Mean
- Agentic AI for the SOCI Act: Navigating the Compliance Cliff to Protect Critical Infrastructure, Including Systems of National Significance
- Changing of the Guard: Redefining Security in a Crowded Place - Brisbane's South Bank
- Nationally Consistent Professional Standards for the Security Industry - if not now, when?
- Opening Remarks
- Cyberthreats - An Urgent Call to Action
- Sovereignty as Risk Management: Clarity, Trade-offs, Accountability
- From Indicators to Action: Lessons from the Bondi Beach Terrorist Attack
- The Convergence Point: How AI, Body Cameras and Drones are Reshaping Physical Security
- Balancing Data Centre Physical Security Controls with Construction Speed
- Beyond IT/OT: Closing the Physical Intelligence Gap in Critical Infrastructure Security
- When Good People Create Risk, The Rise of the Unintentional Insider Threat
- Technology enabled Crowd Management, from CCTV to Predictive Analytics: Case Study Notting Hill Carnival, London 2026
- Alastair MacGibbon
- Hamish Hansford
- Dr John Coyne
- Lauren Campbell
- Bryan de Caires
- Dr Gav Schneider
- Mark Anderson
- Kevin Byrne
- Mark Richards
agenda url: https://securityexpo.com.au/agenda/
- National Security, Geopolitics & Strategic Risk
- Critical Infrastructure Protection and the SOCI Landscape
- Intelligence Led & Risk Based Security
- Technology, AI and the Future Security Stack
- Workforce, Leadership and Professionalisation
- Emerging Threats and Operational Realities
- Commercial Models, Procurement and Industry Economics
- Trust, Ethics and Social Licence
agenda status: published
- ASIAL Security Conference
- Integrate 2026
- Fire Security Expo
agenda last updated: 2026-05-29
Previous edition
stats
year: 2025
notes: Official 2025 key insights published by the organiser: 5,700+ visitors, 28,000+ leads scanned, 98% exhibitor satisfaction rate. Exhibitor count, exhibitor/visitor country counts and floor area were not published on the official site; a full post-show report is available via download request but its figures were not accessible for verification.
end date: 2025-08-29
start date: 2025-08-27
deals count: 0
edition number: 0
floor area sqm: 0
visitors count: 5700
pavilions count: 0
exhibitors count: 0
visitor countries: 0
exhibitor countries: 0
recap html: <p>The 2025 edition of Security Exhibition & Conference ran from 27 to 29 August 2025 at ICC Sydney, co-located with Integrate. The organiser reported more than 5,700 visitors, over 28,000 leads scanned across the show floor, and a 98 percent exhibitor satisfaction rate. Exhibitor testimonials pointed to strong buyer intent, with roughly half of visitors identified as integrators, security consultants or installers, and multiple first-time exhibitors confirming plans to return with larger stands in 2026.</p>
- Co-location with Fire Security Expo
- 40th anniversary edition
- Geoff Cropley
- Michelle McMillan
- Sally Stimson
- Kai King Wong
- Rebecca Evans
exhibitor roi: Exhibitor satisfaction reached 98%, based on post-event metrics. The event generated over 28,000 leads scanned, demonstrating strong sales pipeline activity. Exhibitors reported access to hard-to-reach decision-makers who anticipate the event annually to source new solutions and expand professional networks. Testimonials from exhibitors highlighted immediate business outcomes, including appointments with integrators and orders placed for technology installations. The co-location with Integrate and Fire Security Expo provided access to a combined professional audience of 14,500.
impact summary: The 2025 Security Exhibition & Conference delivered a record-breaking edition, cementing its position as Australia's largest and longest-standing security industry event. Over three days at ICC Sydney, the event brought together thousands of professionals across the full security ecosystem—technology vendors, integrators, consultants, and end users—for discovery, networking, and knowledge-sharing. The exhibition floor featured world-leading brands including Wesco Anixter, Axis Communications, dormakaba, and Hanwha Vision, with standout demonstrations in AI-powered surveillance, next-generation biometrics, cloud-enabled platforms, and rapid-response drones. The co-location with Integrate highlighted the increasing crossover between AV and security, showcasing integrated command centres and intelligent building management systems. The Security ASIAL Conference delivered expert insights to over 250 delegates on cybersecurity, risk assessment, regulatory compliance, and cyber-physical convergence. The event underscored the industry's rapid transformation, with AI emerging as the defining theme.
current edition
year: 2026
end date: 2026-09-04
source url: https://www.thetradeshowcalendar.com/
start date: 2026-09-02
value status: organiser_forecast
visitors count: 5700
exhibitors count: 120
estimated visitors count: 5700
estimated exhibitors count: 120
- 5700
- 28000
- 98
- 120
- 14500
- 5700
audience quality: The 2025 edition attracted a high-quality, targeted professional audience of over 5,700 visitors, including technology vendors, integrators, consultants, security managers, and end users. Attendees were described as serious buyers and decision-makers actively seeking security solutions. The ASIAL Conference drew over 250 professional delegates, fostering invaluable connections through networking lounges, roundtables, and informal meetups. The event generated more than 28,000 leads scanned, indicating strong engagement and buying intent across the exhibition floor.
- Security Exhibition & Conference 2025
- 2026
next edition outlook
year: 2026
summary: The Security Exhibition & Conference returns 2–4 September 2026 at ICC Sydney, marking its 40th anniversary. The 2026 edition promises to be a landmark celebration of the industry's evolution, with four decades of driving innovation, shaping policy, and fostering collaboration. The event will again co-locate with Fire Security Expo and Integrate, offering visitors access to all three events with a single registration. The floorplan is already sold out, with new space added, indicating strong exhibitor demand.
end date: 2026-09-04
confidence: High — based on official event website and organiser communications
start date: 2026-09-02
- 40th anniversary milestone edition with expanded programming and celebrations
- Strongest exhibitor field to date; floorplan sold out with additional space added
- Continued co-location with Fire Security Expo and Integrate, expanding cross-industry networking to 14,500 professionals
- Security ASIAL Conference 2026 scheduled for 2–3 September, featuring thought leaders and innovators
Exhibitors
total: 97
- Sydney
- Seven Hills
- Mulgrave
- Macquarie Park
- North Ryde
- Epping
- Notting Hill
- Perth
- Zhejiang Province
- North Melbourne
- Dandenong South
- South Melbourne
- Mitchell
- Queanbeyan North Parramatta
- Blackburn
- Crows Nest
- Oakleigh
- North Lakes
- Melbourne
- Tullamarine
- Schaffhausen
- Swansea
- Cheltenham
- Artarmon
- Bayswater
- Other security suppliers
- CCTV & video surveillance suppliers
- Access control & intercom suppliers
- Perimeter & physical security suppliers
- Lock & door hardware suppliers
- Biometric & identity management suppliers
- PSIM & security integration software suppliers
- Networking & transmission suppliers
- Security training & consultancy suppliers
- Cybersecurity & OSINT suppliers
- UAV & robotics suppliers
- Security screening & detection suppliers
- Key & asset management suppliers
- Smart home & building automation suppliers
- Fire & life safety suppliers
- Australia
- China
- Taiwan
- United States
- Hong Kong
- Germany
- Switzerland
- Republic of (South Korea)
- Austria
- Canada
- Netherlands
domain enrich
notes: Domains came from the TSI Pro analysis CSV. Trigger DomainEnrich only if deeper company enrichment is needed.
status: not_started
- accesshardware.com.au
- advantech.com
- aervision.com
- alliedtelesis.com.au
- amsaustralia.com.au
- manufacture.aragroup.com.au
- arcdata.com.au
- asial.com.au
- assaabloy.com
- asset.edu.au
- axis.com
- au.axon.com
- bircher.com
- bosscabletrolleys.com.au
- bsra.com.au
- ceia-pacific.com
- commend.com.au
- comtech.edu.au
- convergint.com.au
- crimp.systems
- csid.com.au
- dahuasecurity.com
- digifort.com
- enterprise.dji.com
- doogoodaustralia.com.au
- dormakaba.com.au
- ecos-systems.com.au
- davcor.com.au
- entrust.com
- eufy.com
- ezpct.com
- flir.com
- fluke.com.au
- security.gallagher.com
- geovision.com.tw
- gksolutions.com.au
- guard1.com
- guardhousehq.com
- hanwhavision.com
- harcor.com.au
- highcom.group
- hikvision.com
- himax.com.tw
- hirschsecure.com
- icetana.ai
- iloq.com
- infiniteautomation.com.au
- ict.co
- integratek.com.au
- iqsight.com
- karera.com
- keywatcher.com.au
- ekjtech.com
- marchnetworks.com
- marklandtechnology.com
- milesight.com
- milestonesys.com
- miratechnologies.at
- misol.com.au
- mobotix.com
- motorolasolutions.com
- nationalsafe.com.au
- neoproductsgroup.com
- networkoptix.com
- optraffic.com
- pacificdetectors.com
- perimetersystems.com.au
- permaconn.com
- procell.com
- qamsong.com
- realguard.com.au
- rohde-schwarz.com
- s1monitoring.com.au
- saltosystems.com
- senstar.com
- simprogroup.com
- soarvision.com.au
- spectur.com.au
- stuv.de
- swi.com.au
- taitcommunications.com
- talbotautodoors.com.au
- telescopicmast.com
- toooair.com.au
- torus-technology.com
- omadanetworks.com
- traka.com
- ultimatesecurity.com.au
- verkada.com
- visualcortex.com
- vivotek.com
- waferlock.com
- csd.com.au
- wilsonsecurity.com.au
- xemplo.com
- zycoo.com
available domain count: 96
exhibitor analysis quality
total rows: 97
rows with hall: 0
classified rows: 97
rows with booth: 0
unclassified rows: 0
classification coverage pct: 100
Market
region: Australia / Asia-Pacific
why it matters: Australia's security market is undergoing rapid transformation, driven by record-high cybersecurity spending (forecast to exceed AUD $7.5 billion in 2026), accelerating convergence of physical and cyber security, and the mainstream adoption of AI-powered analytics and zero-trust architectures. Security Expo 2026, celebrating its 40th year, sits at the epicentre of this shift. As the most established security trade event in Australia—co-located with Fire Security Expo and Integrate—it offers a critical platform for suppliers, integrators, and end users to navigate the integrated security landscape. With the 2026 show floor sold out and 5,700+ visitors at the 2025 edition【previous_edition_hints】, the event demonstrates strong industry demand for face-to-face engagement in a market where security remains a top technology investment priority. For international exhibitors and attendees, understanding this dynamic market context is essential to maximising ROI and identifying partnership opportunities across the Asia-Pacific region.
- AI-Powered Video Analytics Moves from Experimental to Essential
- Acceleration of Cyber-Physical Security Convergence
- Zero-Trust and Cyber-Resilient Physical Security Infrastructure
- Access Control Modernisation and ACaaS Acceleration
- Managed Security Services Fill Talent Gaps
- From AI Hype to Intelligent Automation in Security Operations
similar event circuit
title: Global & Asia-Pacific Security Event Circuit (2026)
- Security Exhibition & Conference 2026 (Security Expo 2026)
- Secutech Vietnam 2026
- Security Essen 2026
- GSX – Global Security Exchange 2026
- The Security Event Asia 2026
- The Security Event Australia 2026 (Inaugural)
- Secutech Thailand 2026
- Black Hat Asia 2026
summary: Security Expo 2026 is one of several major security industry events scheduled globally in 2026. The circuit spans Asia-Pacific, Europe, and North America, with a strong concentration of shows in September–November. Key regional competitors and complements include The Security Event Asia (Singapore, November), Secutech Vietnam (Hanoi, September), and The Security Event Australia (Melbourne, November)—the latter a new entrant that may draw some Australian attendees. In Europe, Security Essen (Germany, September) remains a major global gathering, while GSX (Atlanta, September) serves the North American market.
- September 2026 Cluster
- November 2026 Cluster
source note: Event dates and details compiled from official organiser websites, asmag.com global events calendar, and industry news sources. GSX 2026 dates from asmag.com; Security Essen 2026 dates from security-essen.de; Secutech Vietnam dates from messefrankfurt.com; The Security Event Asia dates from safetysecurityasia.com; The Security Event Australia dates from LinkedIn and thesecurityevent.co.uk.
planning window: September–November 2026
Logistics
visa
official url: https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-listing/visitor-600/business-visitor-stream
ata carnet notes: Australia accepts ATA Carnets for the temporary importation of eligible goods, including commercial samples, professional equipment, and goods for display or use at events, fairs, and exhibitions. ATA Carnets are issued by a Chamber of Commerce that is a member of the World Chambers Federation of the ICC. In Australia, the issuing association is the Victorian Chamber of Commerce and Industry (VCCI). From 1 June 2026, a global transition to eATA Carnets is underway, but Australia currently does not accept eATA Carnets; paper ATA Carnets are still required for clearance at the Australian border. Goods imported on an ATA Carnet must be exported before the carnet expires and cannot be sold, loaned, or altered without permission.
ata carnet accepted: true
free nationalities notes: Citizens of New Zealand may be eligible for a Special Category Visa (subclass 444) on arrival. Australian citizens do not need a visa. All other visitors must obtain a valid visa before travelling.
weather notes: Early September in Sydney falls in early spring: expect mild days averaging around 20°C (68°F) with cooler nights around 11-13°C (52-55°F). September is typically Sydney's driest month, with roughly 60-68mm of rain spread over about 10 days, so showers are possible but usually brief. Winds off the harbour can make it feel cooler than the daytime high suggests, so a light jacket is worth carrying for mornings, evenings, and the air-conditioned show floor.
- Business etiquette is direct but informal
- Tipping is not expected
- September marks the start of Spring
- Public transport uses the Opal card
- Standard business hours apply
- Sydney Kingsford Smith Airport (International Terminal)
- Sydney Kingsford Smith Airport (Domestic Terminal)
connectivity notes: ICC Sydney sits on Darling Drive in the Darling Harbour precinct, with multiple access points by foot, car, taxi, ferry, coach, and light rail. From Sydney Airport it is about 8km/25 minutes by car, or a T8 Airport Link train to Central Station followed by a 10-minute walk or an L1 light rail connection to the Convention Centre stop. Central and Town Hall railway stations are both about a 10-minute walk from the venue. Ferries serve Darling Harbour with direct routes from Circular Quay, King Street Wharf, and Pyrmont Bay Wharf, and water taxis run from The Rocks, Circular Quay, the Opera House, and Luna Park. Bus routes 389 and 501 stop at Harris Street near Allen Street, a 10-minute walk away, and ICC Sydney has its own on-site bus stop. Major hotels cluster within walking distance around Darling Harbour, Pyrmont, and the CBD, and the venue is a short walk from Sydney Harbour Bridge, the Sydney Opera House, and Barangaroo.
local currency code: AUD
Visitor persona
visa
notes: Applicants are advised to apply well in advance. Supporting documents such as event registration confirmation, proof of stand purchase, or an invitation letter can strengthen the application. For subclass 600 applications, applicants should include as much information as possible, including evidence of international travel and attendance at similar events.
official url: https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-listing/visitor-600/business-visitor-stream
processing time: Visa processing times vary. eVisitor and ETA applications are often processed within one working day for low-risk applicants. Subclass 600 applications may take longer. The Security Exhibition & Conference is registered with the International Event Coordinator Network (IECN), which may help expedite visa processing. However, IECN registration does not guarantee a visa grant.
requirement summary: All international visitors (except Australian citizens and most New Zealand passport holders) must obtain a valid visa before travelling to Australia. The appropriate visa depends on the applicant's nationality. Options include the Visitor visa (subclass 600) Business Visitor stream, Electronic Travel Authority (ETA – subclass 601), or eVisitor visa (subclass 651).
hotels
- Darling Harbour (closest to the venue, on-foot access)
- Pyrmont (short walk, quieter residential feel)
- Sydney CBD (widest hotel choice, light rail/train access)
- Haymarket / Chinatown (budget-friendly, close to light rail)
recommended check in: 1 September 2026 (day before the show opens)
recommended check out: 4 or 5 September 2026, depending on flight/departure plans
flights
- Domestic Australia (short-haul, 1-4 hours)
- New Zealand and South Pacific (2-4 hours)
- Southeast Asia (7-9 hours)
- North Asia / Middle East / North America / Europe (9-15+ hours, often via a stopover)
booking notes: SYD is served by all major domestic carriers (Qantas, Virgin Australia, Jetstar) and numerous international airlines, so both direct and one-stop options exist from most world regions. Western Sydney International Airport opens 25 October 2026, after this event, so it is not an option for Security Expo 2026 travel.
destination airport: Sydney Kingsford Smith Airport (SYD)
weather
month: September
packing notes: Layer up: a light jacket or sweater for cool mornings/evenings and harbour breezes, comfortable walking shoes for the venue and Darling Harbour precinct, and an umbrella or light rain shell as a precaution.
temperature range: Approx. 11-20°C (52-68°F)
rain or seasonality: Early spring; September is typically Sydney's driest month with about 60-68mm of rain over roughly 10 days, mostly brief showers rather than sustained rain.
transport
parking: ICC Sydney operates two on-site car parks, with additional public parking nearby such as Wilson Harbourside Car Park and First Parking Darling Square.
ride hail: Uber and other rideshare apps operate throughout Sydney; dedicated pickup/drop-off points for ICC Sydney are at Iron Wharf Place and Zollner Circuit, accessed via Darling Drive.
hotel to venue: Most Darling Harbour, Pyrmont, and CBD hotels are within a 5-20 minute walk, or a short light rail, bus, or ferry ride to the venue's Convention Centre stop or Darling Drive entrance.
public transit: Opal card or contactless credit/debit card covers trains, buses, light rail, and ferries; L1 light rail stops directly at Convention Centre station next to ICC Sydney.
airport to venue: About 8km / 20-25 minutes by taxi or rideshare, or roughly 25-35 minutes via the T8 Airport Link train to Central Station followed by L1 light rail or a short walk to ICC Sydney.
- Confirm event pass and badge details
- Confirm visa and travel documents
- Book flights and hotel
- Shortlist target exhibitors/sessions
- Prepare meeting calendar
itinerary builder
Exhibitor persona
compliance
lead capture
notes: The official event app, 'Security & Integrate', is powered by Brella and provides lead scanning functionality. Exhibitors receive a unique invitation link and join code via email to sign up. The app allows scanning of visitor badges/QR codes to capture contact details (name, email, phone, company, job title, region). Scanned prospects are saved in the 'Prospects' section. The Stand Coordinator has admin access to the App Portal to view all scanned leads, export as CSV, and track meeting/engagement data. The app is available on the App Store and Google Play.
- app
- https://securityexpo.com.au/security-event-app/#content
- https://exhibitorservices.securityexpo.com.au/
provider name: Brella
compliance notes: Exhibitors must ensure they have appropriate consent and comply with Australian privacy laws when capturing and using visitor data. The app captures personal information as outlined in the event's privacy policy. Exhibitors should review the organiser's terms and conditions regarding data handling.
privacy law name: Australian Privacy Act 1988
availability status: unknown
badge scanner available: true
recommended followup sla: Follow up with scanned or badge leads within 24-48 hours while the conversation is fresh; send a personalised recap with a clear next step (demo, quote, or meeting) within 5 business days; complete full CRM entry and lead scoring within 7 days of the show closing.
- Confirm booth package and payment deadlines
- Submit stand design and contractor forms
- Book staff travel and accommodation
- Prepare freight and customs documents
- Prepare lead capture, collateral, and follow-up workflow
freight shipping
Planning
exhibitor
lead capture
notes: The official event app, 'Security & Integrate', is powered by Brella and provides lead scanning functionality. Exhibitors receive a unique invitation link and join code via email to sign up. The app allows scanning of visitor badges/QR codes to capture contact details (name, email, phone, company, job title, region). Scanned prospects are saved in the 'Prospects' section. The Stand Coordinator has admin access to the App Portal to view all scanned leads, export as CSV, and track meeting/engagement data. The app is available on the App Store and Google Play.
compliance notes: Exhibitors must ensure they have appropriate consent and comply with Australian privacy laws when capturing and using visitor data. The app captures personal information as outlined in the event's privacy policy. Exhibitors should review the organiser's terms and conditions regarding data handling.
privacy law name: Australian Privacy Act 1988
recommended followup sla: Follow up with scanned or badge leads within 24-48 hours while the conversation is fresh; send a personalised recap with a clear next step (demo, quote, or meeting) within 5 business days; complete full CRM entry and lead scoring within 7 days of the show closing.
- SEA LIFE Sydney Aquarium
- Madame Tussauds Sydney
- Chinese Garden of Friendship
- Australian National Maritime Museum
- Sydney Opera House & Harbour Bridge
best visit day: 2026-09-03
- King Street Wharf
- Cockle Bay Wharf
- The Pumphouse
- Batch Brewing Co
- Plan the airport transfer in advance
- Get an Opal card or use contactless payment early
- Pack for a mild but changeable spring day
- Base yourself in Darling Harbour, Pyrmont, or the CBD
- Arrive early on the first exhibition day
- Use the venue's multiple entrances to your advantage
- Exhibition Floor
- Conference Sessions
- Networking
- Side Trips
best visit day reasoning: 3 September is the middle day (Thursday) of the 2-4 September run: it falls within the ASIAL Security Conference's 2-3 September window, keeps full 9:30am-5:30pm exhibition hours (unlike the shorter Friday 4:00pm close), and is the date of the Security Gala Dinner, so it offers the most combined access to the show floor, conference sessions, and headline networking event in a single day.
Costs
calculator
currency: AUD
per diem usd: 63
booth sqm max: 36
booth sqm min: 6
visa cost usd: 14
nights default: 3
booth sqm default: 9
insurance cost usd: 65
shell per sqm low usd: 244
shell per sqm high usd: 383
hotel mid per night usd: 129
hotel budget per night usd: 104
hotel premium per night usd: 237
booth prices
notes: Official exhibitor pricing not publicly disclosed on event website. Typical Australian trade show shell scheme rates range AUD 350–550 per sqm; raw space AUD 250–400 per sqm. Contact organiser for current 2026 rate card.
source: https://securityexpo.com.au
currency: AUD
standard booth sqm: 9
raw space per sqm low: 0
raw space per sqm high: 0
shell scheme per sqm low: 0
shell scheme per sqm high: 0
Decision tools
quiz result config
mode: visit_exhibit_skip
intro: Pick the closest answer for each. Your recommendation updates live.
- Yes — visit.
- Yes — exhibit.
- No — not this edition.
tie label: Worth considering.
tie description: Your answers are split between paths — compare the visit and exhibit cards below before deciding.
Media
- Show floor at Security Exhibition & Conference 2025
- Security Exhibition & Conference 40th anniversary logo
- Show floor gallery photo, Security 2025
- Show floor gallery photo, Security 2025
- Show floor gallery photo, Security 2025
- Security Exhibition & Conference logo
og image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6952d51557cb11ac4f2120ef/og_1784558316.png
hero image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6952d51557cb11ac4f2120ef/hero_1784558315.jpg
Answers
- Geoff Cropley
- Michelle McMillan
- Sally Stimson
- Kai King Wong
- Rebecca Evans
Sources
- Security Exhibition & Conference Official Website
- Security Exhibitor Services Manual
- The Security Exhibition & Conference 2025 Wrap – Record-Breaking Gathering at ICC Sydney
- Exhibit at the Security Exhibition & Conference – Security 2025 Key Insights
- Security Exhibition 2025 returns to explore risks and resilience
- Security Exhibition & Conference 2025 Final – ASIAL
- Hotels Near Security - Security Exhibition & Conference
- Final Instructions - Security Exhibitor Manual
- OH&S/WH&S Rules & Regulations - Security Exhibitor Manual
- OH&S/WH&S Checklist - Security Exhibitor Manual
- Space Only Stands Information - Security Exhibitor Manual
- Power and Lighting - Security Exhibitor Manual
- Shell Scheme Package & Nameboard Details - Security Exhibitor Manual
- FAQs - Security Exhibition