Second Home Beurs 2027, Maastricht, 23-24 January 2027
Dates
23–24 Jan 2027
City / country
Maastricht, Netherlands
Venue
MECC Maastricht
Time
10:00 AM – 5:00 PM
Companies exhibiting at Second Home Beurs 2027 include Aannemersbedrijf Van Der Poel, Albania Invest, Alpendreams, AlpenParks and AndersFinancieren.
Event overview
Second Home Beurs 2027 runs 23-24 January at MECC Maastricht, bringing more than 150 exhibitors and 25,000+ holiday homes from 30+ countries under one roof.
Dutch and Belgian buyers compare villas, apartments and projects in Spain, France, Portugal, Italy, Greece and Turkey, and attend free seminars on buying, financing, tax and letting.
Tickets cost €15 at the door or €10 booked online.
TL;DR
Second Home Beurs puts the whole buying chain in one hall: agents and developers with real stock, plus mortgage, tax, notary and rental specialists. You can compare countries and price points in a day, question sellers face to face and attend free seminars before committing to an inspection trip. It suits cautious first-time buyers as much as seasoned investors.
The show delivers self-qualified Benelux buyers who already intend to purchase abroad, not casual browsers. Exhibitors get two days of long, seated conversations, direct contact details and a seminar audience interested in financing and rental yields. Maastricht is a compact, drive-to market for Dutch and Belgian buyers, and the organisers have confirmed the venue through 2029.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Forum 100, 6229 GV Maastricht, Netherlands
Entrances & gates
Main foyer entrance
Enter from Forum 100; ticket check and information desk are in the foyer.
On-site paid parking at MECC Maastricht, Forum 100; follow P1/P2 signs.
Step-free main entrance, lifts to all halls and accessible toilets; ask at the information desk for a wheelchair loan.
Food options
MECC foyer café
On-site diningParking: MECC Maastricht has on-site parking at Forum 100; follow the P signs from the A2/A79. Show mornings are busy, so allow 15-20 minutes from the car park to the foyer.
Gate: Use the main foyer entrance off Forum 100; ticket desks and the exhibition halls are signposted from there.
Attend
Event days & opening times
Online ticket
€5 discount when booked through the event website before the show.
Door ticket
Standard admission paid at the MECC entrance.
Ticket info
Badge collection
Show your ticket, printed or on your phone, at the foyer desk; no separate badge is issued.
Ticket notes
All seminars are free with a valid show ticket. Book online to pay €10 instead of €15 at the door.
Who runs the show
Second Home
Organiser
What's on
Second Home seminar programme
Free seminars on buying, financing, tax, inheritance and letting, included with every visitor ticket.
How the last edition performed
Last edition
2026
Exhibitors: 125
This edition
2027
Visitors: 9,000
Exhibitors: 150
Next edition
2028
MECC Maastricht has confirmed Second Home will return in 2028 and 2029; exact dates are not yet published.
Return to MECC Maastricht confirmed for 2028 and 2029; exact dates to follow.
Growth over time
Edition recap
The January 2026 Second Home Fair filled MECC Maastricht with 125 real estate agents from the Netherlands and abroad, showing more than 25,000 holiday homes across Spain, Dubai, Greece, France, Portugal, Italy, Norway and Austria. The venue confirmed the fair will return in 2027, 2028 and 2029.
New this edition
Venue confirmed through 2029
MECC Maastricht has confirmed Second Home for the 2027, 2028 and 2029 editions.
SourceImpact
A two-day Maastricht show concentrated on Benelux consumer demand for holiday property abroad. With 125 agents and 25,000+ homes in 2026, it is the largest Dutch-language second-home fair in the south of the country and a practical entry point for buyers who will not travel to Spain or Portugal before the spring.
Audience quality
Visitors arrive with a purchase intent and a budget: most are Dutch or Belgian couples in their late 40s to 70s who have already chosen a country or region. Conversations run long because buyers compare financing, tax and rental terms, not just property. The show is not a general travel expo, so casual footfall is limited.
Exhibitor outcomes
The fair suits developers and agents who can hold seated consultations and follow up within a week. A 9-24 sqm stand with meeting tables produces qualified Benelux leads at a fraction of an overseas sales trip; ROI depends on pipeline discipline rather than booth size. No audited ROI or rebooking rate is published.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Dutch households hold substantial savings and are among the most active foreign buyers in Spain, France and Portugal. Demand is shifting from coastal new-build to resale and rental-ready property as interest rates stabilised. A January fair in Maastricht captures buyers before the spring inspection-trip season and connects them with agents, banks and tax advisers in one place.
Key trends shaping this market and its wider industry.
Rental-ready resale overtakes pure lifestyle buying
Buyers increasingly ask for occupancy, letting licences and net yields before viewing, not just sea views.
What it changes: Exhibitors who can document rental performance convert more Maastricht leads.
Financing and tax advice move to the front of the sale
Dutch mortgage rules, box 3 treatment and foreign inheritance law now shape which property a buyer can afford.
What it changes: Stands bundling legal and finance partners shorten the decision cycle.
Southern Europe competes on residency and long-stay visas
Portugal, Spain and Greece continue to refine residency routes, while short-let rules tighten in major cities.
What it changes: Regulatory clarity is now a selling point at Benelux consumer fairs.
Latest updates from across the market.
Second Home Fair 2026 experiences largest edition ever at MECC Maastricht
ReadThe Maastricht January fair is the first stop in a three-edition Dutch circuit, followed by Utrecht in March and Den Bosch in October. Buyers who miss Maastricht can meet many of the same exhibitors at Jaarbeurs Utrecht.
2027 Dutch circuit
January in Maastricht, March in Utrecht, October in Den Bosch; the same exhibitor base travels the circuit.
Edition dates confirmed on the official exhibitor page; circuit positions editorial.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Maastricht Aachen Airport
Closest airport; limited scheduled routes, so check connections via Amsterdam or Brussels.
about 15 km
to venue
20 minutes
by car
Brussels Airport
Best choice for intercontinental arrivals; direct trains run to Maastricht with a change in Liège or Brussels.
about 120 km
to venue
1 hour 20 minutes
by car
Eindhoven Airport
Useful for low-cost European flights; onward travel by train or hire car.
about 100 km
to venue
1 hour 15 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 90–130 / night
Simple rooms near the station or city centre; book early because January is low season but show weekends fill.
USD 150–210 / night
Four-star comfort within a 10-15 minute bus or taxi ride of MECC.
USD 240–380 / night
Design and country-house stays for hosting clients or combining the fair with a short break.
Get around the city with these convenient transport options.
Bus
City buses run frequently; buy a ticket on the app or contactless. Allow 15 minutes.
Taxi
Taxi rank at the station; ride takes 10-15 minutes depending on traffic.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (type C) | Nationals of countries without a Schengen visa waiver | $90.00 | 15-45 calendar days |
EU/EEA and many other passport holders can visit visa-free for up to 90 days in any 180-day period.
Exhibitors bringing professional equipment should confirm carnet wording with Dutch customs before shipping.
Official visa pageWeather
January is Maastricht coldest, wettest month: daytime highs of 4-7°C, lows around 0-2°C, wind and frequent rain. Snow is possible but rarely heavy.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Free Wi-Fi is normally available in the MECC foyer; mobile coverage is good on all Dutch networks.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
Maastricht is an easy-going university city; Dutch is the local language but English is widely spoken.
Restaurant rhythm
Many restaurants close on Monday and Tuesday, so book dinner ahead on those evenings.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Brussels Airport (BRU) or Maastricht Aachen Airport (MST)
Book 4-8 weeks ahead for January; Brussels is the most reliable long-haul gateway.
Book flightsSchengen rules apply. EU/EEA visitors need no visa; visa-required nationalities should apply for a short-stay Schengen visa before travelling.
Estimated cost: €90 consular fee, plus travel and service costs
Processing: 15-45 calendar days
Apply through the Netherlands embassy or visa centre in your country of residence; carry a show invitation if asked.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: Brussels Airport to MECC by train to Maastricht then bus or taxi: about 2 hours and €35-€50.
Hotel → venue: Bus from the station or a 10-15 minute taxi ride; the venue is walkable from Forum 100 hotels.
Ride-hail: Uber operates in Maastricht; local taxi apps are also available.
Public transit: Arriva city and regional buses serve MECC/Forum 100 from Maastricht station.
Parking: Paid on-site parking at MECC, accessed from Forum 100; arrive before 09:30 on show days.
Plan and pack for the event climate.
Month: January
Temperature: 0°C to 7°C
Seasonality: Frequent rain and wind; short daylight hours, dark by 17:30.
Packing: Warm waterproof coat, layers and comfortable shoes for walking between halls and bus stops.
Plan your trip
Best day to visit: Saturday 23 January 2027
Saturday draws the fullest exhibitor presence and the widest seminar choice, while Sunday is quieter for one-to-one conversations.
Book ticket online and reserve hotel — Online price is €10 versus €15 at the door.
Shortlist countries and 6-8 exhibitors — Use the online exhibitor list to plan stand visits.
Prepare budget and mortgage pre-approval — Bring documents showing borrowing capacity.
Print tickets and plan travel to MECC — Check bus times from Maastricht station.
Pack ID, questions list and notebook — Charge phone for photos and lead capture.
Arrive, collect ticket and coffee
MECC main foyerCountry stands: Spain, Portugal, France
Main exhibition hallLunch and informal exhibitor chat
Foyer caféSeminar on financing and tax
Seminar areaFollow-up meetings and rental-return questions
Exhibitor standsMaastricht old town and Vrijthof
City Walk
15 minutes by bus from MECC
Historic squares, bookshops and cafés for an evening after the show.
Valkenburg aan de Geul
Half-Day Trip
20 minutes by train
Hill-town views, castle ruins and a contrast to the flat Dutch landscape.
MECC foyer café
On-site
Easiest place for a quick coffee between seminars.
Wyck district bars
City centre
10-15 minutes from the venue; good for dinner meetings.
Long consultations at this fair produce warm but slow-moving leads; a structured five-step follow-up keeps the January conversations alive until the spring viewing season.
Budget
Shell scheme
EUR 190–280 / m²
Raw space
EUR 110–170 / m²
Standard booth
9 m²
Bands are editorial estimates based on Benelux consumer-show tariffs; no public 2027 rate card was found.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
shell_scheme
exhibitor · 9 sqm
USD 1980–2880 / per stand
hotel
both · mid
USD 150–210 / per night
per_diem
both · standard
USD 60–95 / per day
insurance
exhibitor · public liability
USD 120–300 / per show
freight
exhibitor · road freight
USD 400–1200 / per shipment
hotel
both · premium
USD 240–380 / per night
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| shell_scheme | exhibitor | 9 sqm | USD 1980–2880 / per stand | estimate | 2026-10-31 |
| hotel | both | mid | USD 150–210 / per night | estimate | 2026-10-31 |
| per_diem | both | standard | USD 60–95 / per day | estimate | 2026-10-31 |
| insurance | exhibitor | public liability | USD 120–300 / per show | estimate | 2026-10-31 |
| freight | exhibitor | road freight | USD 400–1200 / per shipment | estimate | 2026-10-31 |
| hotel | both | premium | USD 240–380 / per night | estimate | 2026-10-31 |
Decision
Six quick questions suggest whether to visit, exhibit or skip Second Home Beurs 2027.
QUESTION 1 OF 6
What brings you to Second Home Beurs 2027?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a budget, a shortlist of countries and intend to buy within 12 months.
Best for
Private buyers comparing countries, prices and financing before a viewing trip
Min. budget
$500.00
Timeline
One day at the fair, then 2-4 weeks to book viewings
Risks
Too many stands for one day
Deposit pressure on the day
Seminar seats fill quickly
exhibit
You can staff a meeting-led stand and follow up within five working days.
Best for
Developers, agencies, banks and advisers selling to Benelux buyers
Min. budget
$3,000.00
Timeline
Book 8-12 weeks ahead; stand build 1-2 days
Risks
Long consultations need more staff
Freight and build costs rise late
Leads go cold without a follow-up SLA
skip
You are not considering a purchase or a property business in the next 18 months.
Best for
General tourists or buyers with no budget and no timeline
Timeline
None
Risks
Paying €15 for a browse
Time lost on an unfocused visit
Book with
MECC Maastricht
Convention and exhibition centre hosting the January 2027 Maastricht edition.
Venue named on the official event page; not presented as a commercial sponsor.
Gemeente Maastricht
Municipal authority for transport, permits and city information.
Public body relevant to visitors; no partnership was confirmed.
Visit Zuid-Limburg
Regional tourism organisation for Maastricht and South Limburg.
Useful visitor resource; not named as an official partner.
KVK (Netherlands Chamber of Commerce)
Official register and advice for companies trading in the Netherlands.
Public business body; no event partnership was confirmed.
Recommended providers
Netherlands Immigration and Naturalisation Service (IND)
Check Schengen short-stay requirements before booking.
Compare city-centre hotels; January rates are lower than spring.
Book to Brussels or Amsterdam, then train to Maastricht; fares are estimates.
Exhibition freight to MECC; confirm the organiser-appointed handler.
Travel and exhibitor liability cover; compare limits before the show.
City walks and regional day trips around Maastricht.
Manual or QR-based capture; no official scanner confirmed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
4
References
2
Publishers
4
Date checked
Second Home
MECC Maastricht
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