Join SECO 2027 from March 3-7 at the Georgia World Congress Center in Atlanta, USA, for a leading optometry conference featuring education, networking, and the latest innovations in eye care.
Dates
3–7 Mar 2027
City / country
Atlanta, USA
Venue
Georgia World Congress Center
Are you the organiser of this event?
Event overview
SECO 2027 is set to be a pivotal event for eye care professionals, taking place from March 3-7, 2027, at the Georgia World Congress Center in Atlanta, USA. This conference will feature a comprehensive program of educational sessions, hands-on training, and opportunities to connect with industry leaders.
Attendees will explore the latest advancements in optometry and engage in meaningful discussions that drive the profession forward. SECO takes place in Atlanta, USA.
TL;DR
Attending SECO 2027 offers eye care professionals the chance to enhance their knowledge through top-tier educational sessions and hands-on workshops. Dates and Venue: SECO 2027 takes place from March 3-7, 2027, at the Georgia World Congress Center in Atlanta, USA. Scale and Focus: This premier event gathers top eye care professionals for education and networking opportunities. Buyer Authority: Attendees include optometrists, ophthalmic technicians, and...
Exhibitors reach a concentrated audience of optometrists, ophthalmic technicians and practice owners evaluating clinical equipment, diagnostic imaging, contact lens and optical products for the coming year. Meet qualified buyers and partners including Optical equipment manufacturers, Contact lens suppliers, Vision care technology providers. Position your offer across optometric equipment and supplies, contact lenses and solutions, diagnostic instruments for eye care, patient.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Atlanta, USA
Georgia World Congress Center in Atlanta typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Georgia World Congress Center in Atlanta typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Georgia World Congress Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
SECO International, LLC
What's on
2
Seminar
1
Event days
09:27–8:00
Typical time
Wednesday, Mar 3, 2027
PM Data provided by a2z API
AM - 9:00 AM Continuing Education Program 9:00 AM - 8:30 PM Anterior & Posterior
How the last edition performed
Last edition
2026 · Atlanta
Next edition
Not announced yet
Edition recap
Impact
SECO 2026 was held in Atlanta and was covered by Vision Monday as kicking off with cutting-edge education and innovation. The official SECO 2026 page and exhibitor portal were active, with exhibitor listings and an eventscribe program available. It was the most recent completed edition before SECO 2027.
Exhibitor outcomes
SECO 2026 was held in Atlanta and was covered by Vision Monday as kicking off with cutting-edge education and innovation. The official SECO 2026 page and exhibitor portal were active, with exhibitor listings and an eventscribe program available. It was the most recent completed edition before SECO 2027.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending SECO on 2027-03-03 to 2027-03-07 in Atlanta lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Optometry Times - Clinical News & Expert Optometrist Insights
ReadLatest Eye Care Industry News for Ophthalmology and Optometry
ReadThe News Feed - Review of Optometry
Read2026 United States Optometry Trends Survey Report | Market Scope ...
ReadUnited States (US) Optometry Market Competition 2026
ReadOptometry Market Growth, Size & Healthcare Industry Insights 2035
ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
Hartsfield-Jackson Atlanta International
to venue
by car
A range of accommodation options near the venue and across key areas.
Omni Atlanta Hotel at Centennial Park
Approx. USD 170-260 per night for early March 2027; closest listed option to the congress centre at about 0.1 mi. Pet-friendly, fitness centre, bar and restaurant; breakfast, Wi-Fi and parking at a charge. Confirm rates and policies before booking.
Holiday Inn Express & Suites Atlanta Downtown by IHG
Approx. USD 120-180 per night for early March 2027; about 0.4 mi from GWCC, roughly an 8-10 minute walk. Free breakfast and Wi-Fi, parking at a charge, fitness centre and business centre. Confirm current rates and cancellation terms.
Atlanta Marriott Marquis
Approx. USD 220-340 per night for early March 2027; about 0.7 mi from GWCC, or a short rideshare. Pools, spa, fitness centre and bar; breakfast, Wi-Fi and parking may be charged separately. Confirm availability for convention dates.
Get around the city with these convenient transport options.
taxi
Allow 20-30 minutes in normal traffic and 45-60 minutes during peak convention periods. Taxi pickup is outside the terminal; keep your hotel and GWCC hall details ready for the driver.
rideshare
Use the designated rideshare pickup zone at ATL and confirm the vehicle and driver in the app. Traffic near downtown can add time during morning CE starts and evening events.
metro
Take the Red or Gold line from the airport toward downtown, transfer at Five Points to the Blue or Green line westbound one stop to GWCC/CNN Center. Allow 30-40 minutes including transfer and walking.
walk or metro
Hotels around Centennial Park and Peachtree Center are walkable to GWCC in roughly 8-15 minutes. Use MARTA for longer downtown hops or in rain; confirm station access and event-day walking routes.
parking
Pre-book or arrive early on opening morning, as CE sessions begin at 8:00 AM and nearby decks fill quickly. Confirm the correct deck entrance for your hall and keep payment card or mobile payment ready.
taxi or rideshare
Use short rides for rain, mobility needs or evening returns. During peak exhibit-hall traffic, walking from Centennial Park or Peachtree Center can be quicker than road transport.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Atlanta in early March is a transitional spring period: typical daytime highs are around 18-21 C (65-70 F), with overnight lows near 7-10 C (45-50 F). Rain showers and occasional thunderstorms are possible, so pack layers, a compact umbrella and comfortable walking shoes for the GWCC campus. Check a live forecast within 7 days of travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Downtown Atlanta has strong LTE and 5G coverage on major US carriers. Wi-Fi is common at downtown hotels and is typically available at the Georgia World Congress Center, but confirm access credentials at registration or your hotel. International visitors should set up a US-capable eSIM or roaming plan before arrival; US power is 120V with Type A/B plugs, so bring an adapter for UK, EU or Australian devices.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Conference dress
Business casual is standard for SECO continuing-education sessions. Exhibitors often wear smart casual with comfortable shoes for long hours on the exhibit floor and in the GWCC halls.
Tipping
Restaurant tipping of 15-20% is customary in Atlanta, and USD 1-2 per drink is typical at bars. Check the bill for an added service charge before tipping.
Punctuality and credentials
CE sessions can start promptly at 8:00 AM. Carry photo ID and your SECO badge, and arrive early for popular anterior and posterior segment sessions where room seating may be limited.
Downtown walking
The GWCC and Centennial Park area is walkable during convention hours, but some downtown blocks are quieter after dark. Use well-lit routes or a rideshare for late-evening returns.
Weather etiquette
March rain showers are common, so carry a compact umbrella and wear layers for air-conditioned session rooms and variable outdoor temperatures.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ATL
Book flights into Hartsfield-Jackson Atlanta International (ATL) for the simplest transfer to downtown and GWCC. International travellers should allow at least 90 minutes for immigration and customs, and domestic connections through ATL may require extra time in the terminal. Arriving the day before your first CE session reduces weather and traffic risk.
Most international attendees need a US B-1 business visitor visa to attend a trade show or conference in Atlanta; nationals of Visa Waiver Program countries may travel under ESTA if eligible.
Processing: Varies by nationality; apply several weeks before travel.
B-1 covers attending conferences and trade shows but not paid employment. Check Visa Waiver Program eligibility before applying for a full visa; consulate wait times vary widely.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Hartsfield-Jackson Atlanta International (ATL). Allow road or rail time to Georgia World Congress Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Georgia World Congress Center: Centennial Park / adjacent to Georgia World Congress Center: Omni Atlanta Hotel at Centennial Park; Downtown Atlanta: Holiday Inn Express & Suites Atlanta Downtown by IHG; Downtown Atlanta: Atlanta Marriott Marquis.
Ride-hail: Uber and Lyft operate across Atlanta. At ATL, follow signs to the designated rideshare pickup zone outside the terminal; from downtown hotels to GWCC, short rides often cost about USD 8-15, but walking may be faster during convention peak hours. Confirm app pricing, pickup points and vehicle details before you ride.
Public transit: MARTA rail is the most predictable public-transit option for SECO attendees. Take the Red or Gold line from ATL Airport Station to Five Points, then transfer one stop on the Blue/Green line to GWCC/CNN Center Station. A single Breeze fare is about USD 2.50; buy or reload a Breeze card at the airport station and allow 30-40 minutes including transfer and walking.
Parking: Parking is available in decks around Georgia World Congress Center and downtown Atlanta, typically in the approximate range of USD 15-30 per day depending on the deck and event rate. Arrive early on opening morning, confirm the correct entrance for your hall and keep a mobile payment method ready. Rates and availability can change during large conventions.
Plan and pack for the event climate.
Month: March 2027
Temperature: Typical early March conditions in Atlanta bring daytime highs around 18-21 C (65-70 F) and overnight lows near 7-10 C (45-50 F). Check a live forecast within 7 days of travel for final packing decisions.
Seasonality: March sits in Atlanta's changeable spring stretch, with brief rain showers and occasional thunderstorms possible. Pack a compact umbrella or light rain shell and allow extra walking time between hotels and the GWCC halls.
Packing: Bring layers for mild afternoons and cool evenings, a light rain jacket or umbrella, comfortable walking shoes for the GWCC campus, business casual attire for CE sessions, a power bank for long days and a US Type A/B plug adapter if travelling from the UK, EU or Australia.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at SECO usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your SECO registration, CE package and attendee badge details on attendseco.com; check whether your state requires pre-approval for specific sessions.
Book a downtown Atlanta hotel within walking distance of Georgia World Congress Center if possible; early March convention demand can tighten availability.
Map your airport transfer from ATL, choosing MARTA Red/Gold to Five Points plus one Blue/Green stop to GWCC/CNN Center, or a taxi/rideshare.
Review the published programme and shortlist anterior segment, posterior segment and practice-management sessions that fit your licence renewal needs.
Block travel time for the 8:00 AM CE start on March 3, 2027 and plan to arrive early for badge pickup and room seating.
Confirm how your CE credits will be reported after SECO; save attendance records and session codes where required.
Reserve any evening dinners or team meetings in downtown Atlanta, especially near Centennial Park and the GWCC campus.
Prepare photo ID, business cards, a notebook or tablet, and any registration confirmations needed at the convention centre.
Check Atlanta weather and pack layers, a compact umbrella and comfortable walking shoes for the GWCC campus.
Set up a MARTA Breeze card or contactless payment plan if you plan to use rail; confirm current fares before travel.
Confirm flight arrival times and allow 45-60 minutes from ATL during peak traffic, or 30-40 minutes by rail plus walking.
Download the schedule and venue map to your phone; note session rooms and exhibit hall locations.
Recheck the forecast, confirm hotel check-in details and charge devices and power banks for a full convention day.
Arrive in Atlanta, collect your badge if open, test the route to GWCC and keep the first morning free of tight connections.
Registration and hall orientation at Georgia World Congress Center
Supplier meetings and product demos
Final negotiations and follow-up
SECO registration concourse
Georgia World Congress Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Georgia World Congress Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether SECO fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
