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    Dates

    20–21 Mar 2027

    City / country

    Santa Clara, United States

    Venue

    Santa Clara Convention Center

    Time

    10:00 AM – 5:00 PM

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    Matched booths for Seattle Travel & Adventure Show

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    Event overview

    Overview

    The Seattle Travel & Adventure Show is a premier event connecting travel enthusiasts with top travel brands.

    Attendees can explore various destinations, meet travel experts, and discover exclusive deals.

    The show features engaging seminars and opportunities to book trips directly with exhibitors.

    TL;DR

    1. 1Event Dates: March 20-21, 2027
    2. 2Location: Santa Clara Convention Center
    3. 3Expected Attendance: Over 150,000 travel enthusiasts
    4. 4Exhibitors: 1,000+ travel brands
    5. 5Engaging seminars and expert advice

    Why visit

    Visitors gain access to a wide range of travel options, expert advice, and exclusive deals.

    Why exhibit

    Exhibitors can connect with a large audience of pre-qualified travel enthusiasts, showcasing their offerings directly to potential customers and generating valuable leads. The Travel & Adventure Show series is vital for connecting serious travelers with industry professionals. It serves as a marketplace for travel brands to engage with a motivated audience, driving bookings and enhancing brand visibility.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Travel enthusiasts looking for vacation options
    Travel advisors seeking the latest industry trends
    Families planning vacations
    Adventure seekers interested in unique travel experiences
    Couples looking for romantic getaway ideas
    Solo travelers exploring new destinations

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Travel agencies and tour operators
    Destination marketing organizations
    Cruise lines and travel suppliers
    Adventure travel companies
    Airlines and transportation services
    Hospitality and accommodation providers

    Product categories

    Key solution areas showcased across the event.

    Adventure travel packages
    Cruise and tour options
    Travel insurance and safety products
    Destination guides and travel resources
    Travel technology and apps
    Cultural experiences and local tours

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    1
    Main Hall

    Santa Clara Convention Center

    5001 Great America Parkway, Santa Clara, CA 95054, United States

    Entrances & gates

    Main Entrance

    Exhibit Hall

    Floor plans & maps

    Floor plan (PDF)

    Facilities

    Parking

    Parking availability is currently unknown.

    Food options

    Cafeteria

    On-site dining

    Parking: Parking availability is currently unknown.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    10:00 AM –5:00 PM

    • General Admission

      Tickets available online.

      $20.00
    Register

    Who runs the show

    Organisers

    UNICOMM, LLC

    Organizer

    EmailCallWebsite

    How the last edition performed

    Previous edition

    Current edition

    2026 · 150,000 visitors · 1,000 exhibitors

    Forecast — not final

    Visitors

    150,000

    Edition #

    23

    Growth over time

    Next edition outlook

    2028-03-20 – 2028-03-21
    high

    The Seattle Travel & Adventure Show will continue to grow, attracting more exhibitors and visitors.

    More interactive sessions Increased international participation

    Impact

    A bigger and stronger platform

    The 2026 edition brought together 150,000+ visitors at Santa Clara Convention Center. The Seattle Travel & Adventure Show is a premier event connecting travel enthusiasts with top travel brands. Attendees can explore various destinations, meet travel experts, and discover exclusive deals. The show features engaging seminars and opportunities to book trips directly with exhibitors. The Travel & Adventure Show series is vital for connecting serious travelers with industry professionals. It serves as.

    Audience quality

    High-value decision-makers

    Visitors typically include Travel enthusiasts looking for vacation options, Travel advisors seeking the latest industry trends, Families planning vacations, Adventure seekers interested in unique travel experiences. Event Dates: March 20-21, 2027. Location: Santa Clara Convention Center. Expected Attendance: Over 150,000 travel enthusiasts. Exhibitors: 1,000+ travel brands. Documented attendance reached 150,000+ visitors in the reference edition. Seattle Travel & Adventure Show attracts an audience aligned.

    Exhibitor outcomes

    Real business growth

    Exhibitors can connect with a large audience of pre-qualified travel enthusiasts, showcasing their offerings directly to potential customers and generating valuable leads. The Travel & Adventure Show series is vital for connecting serious travelers with industry professionals. It serves as a marketplace for travel brands to engage with a motivated audience, driving bookings and enhancing brand visibility. Exhibitor categories include Travel agencies and tour operators, Destination marketing organizations, Cruise.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    San Francisco Bay Area / Silicon Valley — Santa Clara, California, United States

    Why it matters

    Santa Clara sits at the centre of the Bay Area, one of the highest-income and highest-spend travel markets in the United States. A two-day consumer travel show here puts destination boards, tour operators, cruise lines and gear brands directly in front of high-intent travellers researching and booking spring and summer trips — a cost-efficient direct-to-consumer channel in a market where digital acquisition costs keep rising.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Experiential and adventure travel outpacing general leisure

    02

    Destination boards shifting budget to live consumer events

    03

    Cruise capacity expansion in US source markets

    04

    AI-assisted trip research, live conversion

    05

    Shoulder-season and sustainable travel

    US consumer travel show circuit

    Most US consumer travel shows run January–March; lock exhibitor space 3–6 months ahead and book attendee travel 6–10 weeks out for the best fares.

    The Santa Clara edition belongs to the multi-city Travel & Adventure Show series, which tours the largest US metro markets in winter and spring. Peer events share the same consumer-facing format — destination pavilions, show-floor theatres and on-site booking offers — so exhibitor and attendee planning can be benchmarked across cities.

    Exhibitor booking window

    3–6 months before show dates; earlier for prime show-floor positions

    Attendee travel booking window

    6–10 weeks before the event for the best flight and hotel rates

    Sibling-city events taken from the organiser's Travel & Adventure Show series on travelshows.com; confirm each event's dates and venue on its own page before planning.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SJC

    Norman Y. Mineta San José International Airport

    Closest gateway to the Santa Clara Convention Center. Strong domestic network plus limited international routes (Mexico, Canada, seasonal Japan/UK). Rideshare and taxi ranks at both terminals; VTA light rail links the airport area to Great America.

    ~6 mi / 10 km

    to venue

    10–20 min off-peak; 25–35 min weekday peak

    by car

    SFO

    San Francisco International Airport

    Largest international gateway for the Bay Area. BART + Caltrain reach Santa Clara station, then a short light-rail ride, shuttle or rideshare to the venue.

    ~36 mi / 58 km

    to venue

    35–50 min off-peak; 60–90 min in peak traffic

    by car

    OAK

    Oakland International Airport

    Secondary Bay Area option with strong low-cost carrier coverage; BART connects toward San José with onward Caltrain/VTA connections.

    ~40 mi / 64 km

    to venue

    45–60 min off-peak; 70–90 min in peak traffic

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Great America Pkwy / Mission College Blvd — 5–10 min walk or a short drive to the convention center

    USD 120–190 / night

    source
    Mid-range
    Convention center district — the Hyatt Regency is directly connected and Embassy Suites is a short walk away

    USD 190–280 / night

    source
    Premium
    Santa Clara / North San José — full-service and design hotels within 5–15 min by car

    USD 280–420 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    Rideshare (Uber / Lyft)

    Estimated costUSD 20–35 per ride (typical estimate)
    Best forSJC airport → Santa Clara Convention Center

    10–20 min off-peak for ~6 mi. Both SJC terminals have signed pickup zones; expect surge pricing at show opening and closing hours.

    VTA light rail

    Estimated costUSD 2.50 adult single ride (Clipper or contactless)
    Best forGreat America / Santa Clara stations ↔ Santa Clara Convention Center

    Cheapest option for the convention district and downtown San José; check weekend timetables and allow a 5–10 min walk from the station.

    Caltrain (commuter rail)

    Estimated costUSD 7.75–9.75 one way, zone-based (Clipper)
    Best forSan Francisco (4th & King) → Santa Clara station

    About 1 h from downtown San Francisco; connects with VTA light rail for the final leg to the venue.

    Hotel shuttle / walking

    Estimated costFree–USD 0 (many convention hotels run complimentary shuttles)
    Best forConvention-district hotels (Great America Pkwy / Mission College Blvd) → venue

    Several convention hotels are within a 5–15 min walk; confirm shuttle times with your hotel at booking.

    Driving and parking

    Estimated costUSD 10–25 per day in venue-adjacent lots (estimate)
    Best forUS-101 / CA-237 to Great America Pkwy, on-site and adjacent garages

    Pre-book or arrive before 9:30 AM on show days; carpool options are common in Silicon Valley.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forNorman Y. Mineta San José International Airport (SJC) to Santa Clara Convention Center

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forSan Francisco International Airport (SFO) to Santa Clara Convention Center

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forOakland International Airport (OAK) to Santa Clara Convention Center

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Weather

    March in Santa Clara is mild but one of the wetter months of the year: daytime highs around 66–68°F (19–20°C) and overnight lows near 46°F (8°C), with roughly 2.5–3 in (65–75 mm) of rain spread across about 9 days. Expect a mix of sunny afternoons and cool, damp mornings — pack layers and a light rain shell.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Tipping is expected in the US: 18–20% on restaurant bills, USD 1–2 per drink at bars, and in-app tips for ride-hailing. USD 2–5 per night for hotel housekeeping is customary.

    Business dress

    Bay Area business casual is the norm — smart-casual layers work for the show floor and hotel meetings, with a jacket useful for evening receptions. Comfortable shoes matter on a large convention floor.

    Payments and sales tax

    Listed prices exclude California sales tax (roughly 9% in Santa Clara). Cards and contactless (Apple Pay / Google Pay) are accepted almost everywhere, so cash is rarely needed.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: SJC

    Compare flights to the nearest international gateway serving Santa Clara; confirm ground transport on the organiser site.

    Visa

    Visa may be required for international visitors.

    Estimated cost: Not yet confirmed

    Processing: Varies by nationality; apply several weeks before travel.

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    March 19, 2027

    Check-out (recommended)

    March 22, 2027

    Areas to stay

    Convention center district — the Hyatt Regency is directly connected and Embassy Suites is a short walk away · Great America Pkwy / Mission College Blvd — 5–10 min walk or a short drive to the convention center · Santa Clara / North San José — full-service and design hotels within 5–15 min by car

    budget

    $120-$190 USD/night

    Book

    mid range

    $190-$280 USD/night

    Book

    premium

    $280-$420 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Norman Y. Mineta San José International Airport (SJC): 10–20 min off-peak; 25–35 min weekday peak; San Francisco International Airport (SFO): 35–50 min off-peak; 60–90 min in peak traffic; Oakland International Airport (OAK): 45–60 min off-peak; 70–90 min in peak traffic. Allow road or rail time to Santa Clara Convention Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Santa Clara Convention Center: Great America Pkwy / Mission College Blvd — 5–10 min walk or a short drive to the convention center: Avatar Hotel Santa Clara, Extended Stay America Suites – Santa Clara, Element Santa Clara; Convention center district — the Hyatt Regency is directly connected and Embassy Suites is a short walk away: Hyatt Regency Santa Clara, Embassy Suites by Hilton Santa Clara, Courtyard by Marriott Santa Clara; Santa Clara / North San José — full-service an

    Ride-hail: Ride-hailing and taxis serve Santa Clara; confirm local apps and ranks before travel.

    Public transit: Use local bus, tram, or metro routes serving Santa Clara Convention Center; check operator timetables.

    Parking: On-site or nearby parking is available at Santa Clara Convention Center; confirm rates and hall access on the venue site.

    Weather

    Plan and pack for the event climate.

    Month: March

    Temperature: 46–68°F (8–20°C)

    Seasonality: Mild, occasional rain

    Packing: Bring layers and an umbrella.

    Plan your trip

    Planning

    Best day to visit: Day 1 — Saturday, 20 March 2027

    The show is a two-day weekend event and day one carries the fullest exhibitor line-up plus the bulk of the theatre and seminar programming, so a Saturday visit gives the widest choice of destinations, operators and speakers. Sunday is noticeably quieter, which suits attendees whose priority is unhurried conversations and closing show-floor deals with shortlisted exhibitors.

    Sample visitor itinerary

    Route-optimised day
    10:00–12:00

    Badge pickup and destination-floor orientation

    Santa Clara Convention Center — main entrance and exhibit hall
    12:00–13:30

    Travel theatre and speaker sessions

    Show-floor theatre / seminar stage
    13:30–17:00

    Exhibitor meetings and trip planning

    Exhibit hall — tour operators, cruise lines, adventure and gear brands
    10:00–14:00

    Follow-ups, deal closing and wrap-up

    Exhibit hall and theatre stage

    Side trips

    2

    San Francisco

     

     

     

    Monterey and Carmel-by-the-Sea

     

     

     

    Networking spots

    3

    Show-floor theatre / seminar stage

     

     

     

    Convention center concourse and cafés

     

     

     

    Adjacent hotel lounges (Hyatt Regency Santa Clara / Santa Clara Marriott)

     

     

     

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · General Admission

    USD 20 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Seattle Travel & Adventure Show fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are planning a trip this year or want direct access to destination and operator representatives in one place.

    Best for

    Travellers and trip planners researching destinations, plus travel-trade buyers sourcing tourism boards, tour operators and cruise lines.

    Min. budget

    $800.00

    Timeline

    4–8 weeks ahead for registration, flights and hotel booking; 8–10 weeks in peak spring weekends.

    Risks

    Santa Clara hotel rates spike on Bay Area event weekends — book early.

    Budget estimate from listing cost signals — confirm live rates.

    exhibit

    You have a direct-to-consumer booking, destination-awareness or product-launch goal in the Bay Area market.

    Best for

    Tourism boards, tour operators, cruise lines, adventure outfitters and travel-gear brands targeting high-intent Bay Area consumers.

    Min. budget

    $3,200.00

    Timeline

    3–6 months for booth booking, freight, staffing and pre-show promotion.

    Risks

    Booth and sponsorship pricing is not published in captured sources — request the organiser's prospectus.

    Consumer shows generate high lead volume; staffing and lead-capture follow-up must be planned.

    Budget estimate from listing cost signals — confirm live rates.

    skip

    Your audience, category or regional goals do not match this edition — consider a sibling-city edition in the organiser's show series instead.

    Best for

    Teams with no US West Coast consumer or trade audience, or whose travel or budget cycle does not align with a spring booking window.

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from Seattle Travel & Adventure Show
    Official imagery from Seattle Travel & Adventure Show

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Travel Advisor
    A professional who provides travel advice and services to clients.
    2
    Exhibitor
    A company or organization that displays its products or services at a trade show.
    3
    Destination
    A place that people travel to for leisure or business.
    4
    Travel Package
    A bundle of travel services, such as flights, accommodations, and activities, offered at a single price.
    5
    Cruise Line
    A company that operates cruise ships for passenger travel.
    6
    Adventure Travel
    Travel that involves exploration or travel to remote areas, often with a focus on outdoor activities.
    7
    Tour Operator
    A company that organizes and sells travel packages.
    8
    Travel Insurance
    Insurance that covers various risks associated with traveling.

    Trust footer

    Sources

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    References

    1

    Publishers

    0

    Date checked

    1

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