Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The fifth edition of Seafood Show Latin America consolidates the event as the leading business, innovation, and intelligence platform for the sector in the continent.
Over three days, producers, industries, cold storage companies, distributors, importers, exporters, retailers, and food service operators gather in a strategic environment to close deals, launch products, and access the most advanced in the global seafood market.
Organized by Francal, the largest Brazilian business event promoter,.
TL;DR
- 1Dates and Venue: SEAFOOD SHOW LATIN AMERICA 2026 runs from October 20 to 22, 2026, at Distrito Anhembi, São Paulo, Brazil.
- 2Scale and Focus: This event is the largest seafood business platform in Latin America, gathering key players in the seafood industry.
- 3Organiser: Organized by Francal and Seafood Brasil, leaders in business event promotion and seafood market development.
- 4Buyer Authority: Attendees include food retailers, processors, distributors, importers, exporters, and food service operators.
- 5Entry: Free admission for buyers and institutional professionals; service providers pay BRL 250.
Why visit
Attending SEAFOOD SHOW LATIN AMERICA provides access to a qualified audience of decision-makers in the seafood sector. Visitors can network with suppliers, buyers, and partners, gaining insights into the latest trends and innovations. The event showcases a complete value chain of products, technology, and services, making it an invaluable experience for industry professionals.
Why exhibit
Exhibiting at SEAFOOD SHOW LATIN AMERICA offers unparalleled visibility to key players in the seafood industry. Companies can showcase their products and services to a targeted audience, fostering valuable connections and business opportunities. This event serves as a platform to launch new products and engage with potential buyers and partners.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Supermarket, hypermarket and cash-and-carry seafood buyers sourcing frozen, chilled and value-added lines for Brazilian retail
Wholesalers, importers and distributors working with fresh, frozen and processed seafood
Food-service buyers: restaurant groups, hotel F&B managers, sushi and seafood restaurant owners
Seafood processors and cold-chain operators evaluating filleting, freezing and packaging equipment
Aquaculture producers and fish farmers looking at feed, fingerlings, genetics and recirculating systems
Exporters and trading houses selling Brazilian and imported species such as shrimp, tilapia, salmon and cod
Quality, food-safety and sustainability managers working to HACCP, MSC and ASC requirements
Government fishery agencies, sector associations and seafood researchers tracking regulation and market data
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Seafood producers and processors: shrimp, tilapia, salmon, cod, tuna and pangasius, fresh, frozen and value-added
Importers, exporters and trading companies active in Brazilian and international seafood trade
Processing machinery suppliers: filleting, cutting, breading, cooking, smoking and freezing lines
Cold-chain and logistics providers: reefer transport, cold storage and last-mile distribution
Packaging suppliers: vacuum and MAP trays, eco-friendly formats, labelling and coding systems
Aquaculture technology providers: RAS tanks, aeration, water treatment, feed and genetics
Food-safety, certification and laboratory services covering HACCP, MSC, ASC and BRC schemes
Ingredients, additives and seasoning suppliers for seafood and ready-meal products
Product categories
Key solution areas showcased across the event.
Fresh and chilled fish and shellfish
Frozen seafood: shrimp, tilapia, salmon, cod, tuna, pangasius
Value-added and ready-to-eat seafood: battered, breaded, smoked, marinated
Aquaculture inputs: feed, fingerlings, genetics and water-quality systems
Seafood processing machinery and filleting or cutting lines
Cold-chain equipment: blast freezers, ice machines, reefer fleet
Packaging, labelling and traceability systems for seafood
Certification, inspection and sustainability services
Location & Facilities
Venue
Distrito Anhembi
Av. Olavo Fontoura, 1209 – Santana, São Paulo, Brazil
Facilities
Parking
Distrito Anhembi in São Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Distrito Anhembi in São Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Distrito Anhembi for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
October 20 to 22, 2026:1:00 PM – 8:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
São Paulo, Brazil
Why it matters
Attending SEAFOOD SHOW LATIN AMERICA 2026 on 2026-10-20 to 2026-10-22 in São Paulo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · BRL
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Anhembi corridor / SantanaUSD 65–95 / night
Simple 3-star properties within walking or short bus ride of Distrito Anhembi; book early for show week — confirm before travel.
Mid-range
Santana / Barra Funda / CentroUSD 110–160 / night
Comfortable 4-star options 15–30 min by metro or taxi to the venue; rates spike during large events — confirm before travel.
Premium
Jardins / Itaim Bibi / Faria LimaUSD 200–300 / night
Upscale and suites-style hotels with longer daily transfers to Anhembi; allow extra time at peak hours — confirm before travel.
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costBRL 5–8 single journey (rechargeable Bilhete Unico)
Best forLine 1-Blue towards Carandiru / Portuguesa-Tiete, closest stations to Distrito Anhembi; transfer from downtown and Paulista corridors
Top up a Bilhete Unico card for metro and bus transfers; allow extra time at peak hours — confirm before travel.
Municipal bus
Estimated costBRL 5–8 single journey
Best forSPTrans lines along Avenida Olavo Fontoura and the Marginal Tiete corridor serving the Anhembi area
Check event-day service changes and the closest stop to your entry gate — confirm before travel.
Taxi
Estimated costBRL 120–260 from central hotels; BRL 180–350 from GRU airport
Best forMetered taxis from central hotels and from GRU or CGH airports to Distrito Anhembi
Use official taxi ranks or app bookings rather than unmarked cars — confirm before travel.
Ride-hailing
Estimated costBRL 100–240 central hotels; BRL 160–330 from GRU depending on traffic and demand pricing
Best forUber and 99 across Sao Paulo for airport and hotel transfers to the venue
Meet your driver at the designated pickup point; fares vary with demand pricing — confirm in-app before booking.
Airport bus / executive transfer
Estimated costBRL 50–90 GRU to city points
Best forScheduled airport bus services connecting GRU with city points; hotel shuttle or pre-booked transfer
Useful if you prefer a fixed route over ride-hailing; confirm current stops and timetables before travel.
Car and parking
Estimated costBRL 40–80 daily parking (confirm current rate)
Best forDistrito Anhembi on-site parking for visitors arriving by car
Arrive early on the first show morning; the surrounding road network is busy on event days — confirm before travel.
Weather
Late October falls in Sao Paulo's spring: expect mild to warm daytime temperatures, cooler evenings and a higher chance of short afternoon showers than in the winter months. Pack a light rain layer, comfortable walking shoes for moving between halls, and a refillable water bottle, since indoor halls and outdoor queues can feel humid. Weather bands here are climatological guidance only - check a live forecast in the days before travel and allow flexibility for wet transfers between hotel and venue.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Brazil.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Portuguese is the working language of the show floor and sessions. Spanish is widely understood in the seafood trade, and English is common on international stands, so bilingual product sheets and business cards help.
Daily rhythm and traffic
Sao Paulo traffic peaks in the early morning and late afternoon. Build 30-60 minutes of slack around transfers between hotels and Distrito Anhembi, especially on the opening morning.
Payment and tipping
Restaurants normally add a 10% service charge. Cards are widely accepted, but keep some Brazilian real on hand for small purchases, taxis and market stalls.
Business etiquette
Introductions are relatively informal and relationship-driven. A handshake, first-name greeting and a short conversation before commercial detail are the norm in Brazilian trade meetings.
Safety and local movement
Use app-based ride-hailing or hotel taxis at night, keep valuables discreet in crowded areas, and store business documents in a hotel safe, as you would in any large metropolis.
Registration and gate process
Confirm your registration status with the organiser before travelling and carry photo ID. Pre-registered trade visitors usually collect badges on arrival, and security screening can slow entry at peak times.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Flight searches for 20 Oct 2026 arrival at São Paulo GRU: New York JFK nonstop options from approx. R$6,146 (LATAM/Delta, American, Delta/LATAM), London LHR options from approx. R$6,326 with nonstop from approx. R$7,987 (LATAM/Virgin Atlantic), and Tokyo NRT options from approx. R$14,070 (Qatar Airways/LATAM). Fares are round-trip economy samples for 1 adult including taxes and fees; confirm live prices and baggage rules before booking.
Hotels
Find a stay near the venue with options for every budget.
Check-in (recommended)
2026-10-20
Check-out (recommended)
2026-10-22
Areas to stay
Anhembi corridor / Santana · Jardins / Itaim Bibi / Faria Lima · Santana / Barra Funda / Centro
budget
BRL 65-95/night
mid range
BRL 110-160/night
premium
BRL 200-300/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving São Paulo; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Distrito Anhembi: Anhembi corridor / Santana: Anhembi corridor / Santana; Santana / Barra Funda / Centro: Santana / Barra Funda / Centro; Jardins / Itaim Bibi / Faria Lima: Jardins / Itaim Bibi / Faria Lima.
Ride-hail: Ride-hailing apps are commonly used in São Paulo; confirm local availability before travel.
Public transit: Sao Paulo Metro Line 1-Blue runs towards the Anhembi district, with Carandiru and Portuguesa-Tiete as the closest stations to the fairground; municipal SPTrans buses along Avenida Olavo Fontoura and the Marginal Tiete corridor also serve the area, and the CPTM rail network feeds into the same central corridors. Use a rechargeable Bilhete Unico card for metro and bus transfers. Approx. BRL 5-6 per single metro journey (estimate - confirm live fares), and check event-day service hours and any route changes on the operator's site before travelling.
Parking: On-site parking is available at Distrito Anhembi; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 16-27 C in late October: daytime highs near 27 C and overnight lows near 16 C, with humidity that can make indoor halls feel warm. Treat this as a climatological band and confirm a live forecast before travel.
Seasonality: October sits in Sao Paulo's spring, when short, heavy afternoon showers become more frequent than in the dry winter months. Carry a compact umbrella or light rain jacket, keep electronics in a water-resistant bag, and allow extra transfer time on wet show mornings.
Packing: October 2026
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at SEAFOOD SHOW LATIN AMERICA 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2SEAFOOD SHOW LATIN AMERICA 2026 registration concourse
Organiser B2B lounge (if offered)
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsR$130.00
- Per diem × 2R$150.00
Estimated totalR$280.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SEAFOOD SHOW LATIN AMERICA 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
Glossary
- HACCP
- Hazard Analysis and Critical Control Points - the food-safety management system that seafood processors and importers use to control biological, chemical and physical hazards across the cold chain, and a common prerequisite for supplying Brazilian retail and food service.
- MSC certification
- Marine Stewardship Council certification for wild-capture fisheries that meet sustainability criteria; buyers sourcing cod, tuna or shrimp often ask suppliers for MSC chain-of-custody evidence at the show.
- ASC certification
- Aquaculture Stewardship Council certification for responsibly farmed species such as tilapia, shrimp and salmon; it is the farmed-seafood counterpart to MSC and appears frequently in buyer specifications.
- Cold chain
- The unbroken sequence of refrigerated storage and transport - chill, frozen or deep-frozen - that keeps seafood safe from producer to retailer; cold-chain failures drive most quality claims in the sector.
- IQF (Individually Quick Frozen)
- A freezing method that freezes each piece separately so shrimp, fillets or portions stay loose and can be packed to weight, widely used for retail and food-service seafood.
- Glazing
- A thin protective ice layer applied to frozen seafood to limit dehydration and oxidation during storage; glaze percentage is declared on the label and affects the net weight buyers pay for.
- RAS (Recirculating Aquaculture System)
- A land-based farming system that filters and reuses water in tanks, allowing high-density production near urban markets and reducing dependence on natural water bodies.
- Yield (fillet yield)
- The share of usable fillet or meat obtained from whole fish, a key commercial metric when buyers compare landed price against processing cost.
- MAP (Modified Atmosphere Packaging)
- Packaging in which the gas mix inside a tray or pouch is adjusted to slow spoilage, extending shelf life for chilled fresh fish and ready-to-cook seafood.
- Traceability
- The ability to follow a seafood lot from catch or harvest through processing and distribution, supported by lot codes and digital records; increasingly required by Brazilian and export-market buyers.
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Also known as
Alternate names and search phrases for this event.
- Seafood Show Latin America 2026
- Seafood Show Latin America São Paulo
- SEAFOOD SHOW LATIN AMERICA
- Seafood Show São Paulo 2026
- Seafood Show Brazil 2026
- Seafood Show Latin America 2026 São Paulo
- Seafood Show Distrito Anhembi
- São Paulo seafood expo 2026
- Brazil seafood trade show 2026
- Latin America seafood fair 2026
10 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.