Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Sd Ag Expo is the premier event for agribusinesses in South Dakota, showcasing innovations and providing networking opportunities. This two-day event will feature educational sessions, exhibitor showcases, and competitions, making it a must-attend for professionals in the agricultural sector.
Sd Ag Expo takes place in Sioux Falls, USA. Venue: Sioux Falls Convention Center.
TL;DR
- 1Dates and Venue: Sd Ag Expo runs January 13-14, 2027 at Sioux Falls Convention Center, USA.
- 2Scale and Focus: The largest indoor agribusiness trade show in the region with over 1,000 attendees.
- 3Organiser: Hosted by the South Dakota Agri-Business Association, details at sdaba.org.
- 4Buyer Authority: Attracts agribusiness professionals, growers, and industry leaders.
- 5Entry: Registration fees are $50 early, $60 regular; student registration is complimentary.
Why visit
The largest indoor agribusiness trade show in the region with over 1,000 attendees. The largest indoor agribusiness trade show in the region with over 1,000 attendees.
Why exhibit
Exhibitors will benefit from direct access to key decision-makers in the agribusiness industry, enhance brand visibility, and showcase their products and services to a targeted audience. Attracts agribusiness professionals, growers, and industry leaders.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Ag retailers and crop-input dealers sourcing chemistry, seed and fertilizer lines for resale
Farm owners and managers comparing seed traits, crop protection programmes and equipment for the coming season
Crop advisers and agronomists reviewing labels, use rates and resistance-management options
Co-op and grain elevator staff buying inputs plus storage, drying and handling equipment
Livestock and feedlot operators looking at feed, mineral and animal health products
Custom applicators evaluating sprayers, adjuvants and drift-control technology
Ag lenders, crop insurance agents and farm business consultants meeting grower clients
Agronomy and ag business students and faculty from regional colleges
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Crop protection manufacturers and distributors of herbicides, fungicides, insecticides and seed treatments
Seed companies and trait providers for corn, soybeans, wheat and forage
Fertilizer and crop nutrition suppliers, including micronutrient, biological and foliar lines
Farm equipment dealers and shortline manufacturers of planters, sprayers, spreaders, tillage and grain handling
Livestock feed, mineral and animal health suppliers
Precision ag hardware and farm management software providers
Agronomy labs, soil testing and scouting services
Cover crop seed, soil health and conservation service providers
Ag finance, crop insurance and risk management services
Product categories
Key solution areas showcased across the event.
Herbicides, fungicides, insecticides and seed treatment products
Corn, soybean, wheat and forage seed with trait platforms
Dry and liquid fertilizer, micronutrients and biological crop nutrition
Adjuvants, surfactants and drift-control agents
Planters, sprayers, spreaders and tillage equipment
Grain handling, storage and drying equipment
Precision agriculture hardware, guidance and farm management software
Livestock feed, minerals and animal health products
Cover crop seed and soil health services
Agronomy consulting, soil sampling and scouting services
Location & Facilities
Venue
Sioux Falls Convention Center
1201 N. West Avenue, Sioux Falls, SD
Facilities
Parking
Sioux Falls Convention Center in Sioux Falls typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Sioux Falls Convention Center in Sioux Falls typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Sioux Falls Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Early Registration (by January 4)
50General admission
Registration (after January 4)
60General admission
Thursday ONLY Registration
30
Who runs the show
Organisers
South Dakota Agri-Business Association
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Sioux Falls, USA
Why it matters
On 2027-01-13 to 2027-01-14, Sd Ag Expo in Sioux Falls covering Agricultural machinery and equipment., Crop protection products and fertilizers., Seeds and planting materials., Agricul gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn Express & Suites Sioux Falls Southwest by IHG
midscale
Southwest Sioux Falls4.2
USD 175–220 / night
Holiday Inn Express & Suites Sioux Falls at Empire Mall by IHG
midscale
Empire Mall corridor4.3
USD 175–220 / night
Staybridge Suites Sioux Falls Southwest by IHG
upscale extended-stay
Southwest Sioux Falls4.5
USD 175–236 / night
Comfort Inn & Suites at Sanford Sports Complex
midscale
Sanford Sports Complex4.2
USD 175–220 / night
Holiday Inn Express & Suites Sioux Falls-Brandon by IHG
midscale
Brandon (Sioux Falls metro east)4.3
USD 175–220 / night
Staybridge Suites Sioux Falls at Empire Mall by IHG
upscale extended-stay
Empire Mall corridor4.4
USD 175–236 / night
Local transport
Get around the city with these convenient transport options.
Bus (Sioux Area Metro)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forCity-wide SAM network serving Sioux Falls, including the convention center district
Rideshare / taxi
Estimated costApprox. USD taxi/rideshare from FSD to venue (estimate; confirm before travel)
Best forSioux Falls Regional Airport (Joe Foss Field) (FSD) to Sioux Falls Convention Center
Car
Estimated costApprox. 6 minutes, 2.3 miles - fuel and parking extra
Best forDowntown Sioux Falls to Sioux Falls Convention Center via Interstate 29 Downtown Spur and S Western Ave
taxi
Estimated costApprox. USD taxi/rideshare from DEN to venue (estimate; confirm before travel)
Best forConnecting hubs used on captured itineraries (DEN) to Sioux Falls Convention Center
taxi
Estimated costApprox. USD taxi/rideshare from MSP to venue (estimate; confirm before travel)
Best forConnecting hubs used on captured itineraries (MSP) to Sioux Falls Convention Center
Weather
Mid-January in Sioux Falls is deep winter. Typical daytime highs sit near 20-32 F (-7 to 0 C) and overnight lows near 0-14 F (-18 to -10 C); these are climatological bands, not a forecast, so check the National Weather Service in the week before travel. January is a snow month rather than a rain month, with occasional winter storm warnings and icy roads. The trade show floor and sessions are indoors at the Sioux Falls Convention Center, but allow buffer time for aircraft de-icing at FSD, for snowy driving on I-29 and S Western Ave, and for the walk between hotel and venue.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual or business casual is standard for agribusiness meetings in Sioux Falls; trade show floors are typically informal with practical footwear for long walks between halls.
Arrival and tipping
Arrive a day early to pick up badges and to adjust to Central Time. Tipping roughly 15-20 percent at restaurants and a few dollars per bag is customary in South Dakota.
Language and currency
English is spoken throughout Sioux Falls and the US dollar is the local currency; major cards are accepted at hotels and the convention center area.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Captured Google Flights results for 13 Jan 2027 show FSD is served nonstop from Chicago ORD, Dallas DFW and Denver, with one-stop routings from New York JFK and Los Angeles LAX via MSP, DFW, ATL, PHX or DEN. Fares are per adult including taxes and fees; optional bags are charged separately. Book early for mid-January travel and confirm the return date before committing.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Sioux Falls; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Sioux Falls Convention Center: Southwest Sioux Falls: Holiday Inn Express & Suites Sioux Falls Southwest by IHG; Empire Mall corridor: Holiday Inn Express & Suites Sioux Falls at Empire Mall by IHG; Southwest Sioux Falls: Staybridge Suites Sioux Falls Southwest by IHG.
Ride-hail: Ride-hailing apps are commonly used in Sioux Falls; confirm local availability before travel.
Public transit: Sioux Area Metro (SAM) is the city bus operator in Sioux Falls, with routes, schedules and updates published by the City of Sioux Falls and Sioux Area Metro. Use the SAM network plus Moovit route planning to reach the convention center district; confirm service hours before relying on evening buses.
Parking: On-site parking is available at Sioux Falls Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Typical mid-January band for Sioux Falls: highs 20-32 F (-7 to 0 C), lows 0-14 F (-18 to -10 C). Approximate climatological range, not a forecast - confirm the daily outlook before packing.
Seasonality: January falls in the region's snow season: expect snowpack on the ground and a realistic chance of a winter storm rather than rain, with a typical January delivering several inches of snowfall across the Sioux Falls area. Build a few hours of buffer around flight departures and keep outer layers accessible for the hotel-to-venue walk.
Packing: Typical mid-January band for Sioux Falls: highs 20-32 F (-7 to 0 C), lows 0-14 F (-18 to -10 C). Approximate climatological range, not a forecast - confirm the daily outlook before packing. January falls in the region's snow season: expect snowpack on the ground and a realistic chance of a winter st
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Sd Ag Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out - Confirm the exact show dates on sdaba.org/schedule and block the travel days you need around them
T-2
13 days out - Book the FSD flight and set a fare alert; winter connections through MSP or DEN are worth pricing too
T-3
12 days out - Choose your registration tier: USD 50 early rate closes 4 January, USD 60 standard afterwards, USD 30 if you only attend Thursday
T-4
11 days out - Reserve a hotel in Southwest Sioux Falls or the Empire Mall corridor and read the winter cancellation terms before paying
T-5
9 days out - Build a shortlist of exhibitors by input category (chemistry, seed traits, fertilizer, equipment) so the floor time is targeted
T-6
7 days out - Review the published schedule and mark the sessions you want against supplier meetings
T-7
5 days out - Set up rideshare in the app and note Sioux Area Metro routes running to the convention center district
T-8
3 days out - Pack for sub-freezing days: insulated boots, gloves and a coat that works for a walk between hotel and venue
T-9
2 days out - Check the National Weather Service forecast and pre-emptively move any tight connection on the inbound flight
T-10
1 day out - Print or download your registration confirmation and carry photo ID for badge pickup
T-11
Show day - Arrive at opening to cover the input halls before scheduled meetings, and keep the afternoon free for follow-ups
T-12
After the show - Send follow-up notes to the ag retailers and suppliers you met within 48 hours while the product details are still fresh
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Sioux Falls Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Sd Ag Expo registration concourse
Sioux Falls Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Sioux Falls Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 50 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 50 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Sd Ag Expo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Sd Ag Expo, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Agricultural machinery and equipment. and Crop protection products and fertilize solutions and benchmarking suppliers at Sd Ag Expo in Sioux Falls.
Min. budget
$682.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Agricultural machinery and equipment. and Crop protection products and fertilize products who need qualified meetings with the event's trade audience.
Min. budget
$3,069.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Sioux Falls show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is the Sioux Falls agribusiness trade show held?
The event runs in January 2027 at the Sioux Falls Convention Center in Sioux Falls, South Dakota. The day-by-day schedule is published at sdaba.org/schedule; check it before booking flights or hotels, since travel planning around mid-January weather needs firm dates.
How much does it cost to register as a visitor?
Registration tiers published for this edition are USD 50 for early registration (by 4 January), USD 60 for registration after 4 January, and USD 30 for a Thursday-only registration. All figures are in US dollars and should be reconfirmed with the organiser when you register.
What does a Thursday-only registration include?
The Thursday-only pass is the lowest-cost registration tier at USD 30, intended for visitors who only need one day on the floor. If you want to sit in on sessions spread across multiple days or hold supplier meetings across the run of the show, the full registration at USD 50 early or USD 60 standard is the better fit.
Which airport do I fly into for the Sioux Falls Convention Center?
Sioux Falls Regional Airport (Joe Foss Field), airport code FSD, is the local airport and the arrival point on typical itineraries for this show. Travellers from markets without a direct FSD service often connect through Minneapolis-St. Paul (MSP) or Denver (DEN); captured round-trip fares for the show window ranged from about USD 319 from Chicago ORD to about USD 426 from New York JFK, and should be treated as indicative only.
Where should I stay during the show?
Midscale options cluster in Southwest Sioux Falls and along the Empire Mall corridor, with extended-stay upscale properties in the same two areas. Listed nightly bands of roughly USD 175-220 for midscale and USD 175-236 for upscale extended-stay are estimates for the show dates, not quoted rates, so confirm availability and cancellation terms directly with the property before booking.
Is there parking at the venue and how do I get around Sioux Falls?
On-site parking is available at the Sioux Falls Convention Center; confirm daily rates and hall access with the venue or organiser. Sioux Area Metro (SAM) runs the city bus network serving the convention center district, and ride-hailing is widely used from FSD into downtown; check service hours before relying on evening buses.
What is the weather like in Sioux Falls in January?
Mid-January is deep winter: typical daytime highs sit near 20-32 F (-7 to 0 C) with overnight lows near 0-14 F (-18 to -10 C), and January is a snow month rather than a rain month. The trade show itself is entirely indoors, but build in buffer time for de-icing delays at FSD and for snowy roads, and check the National Weather Service forecast in the week before travel.
Who exhibits and what can I compare on the floor?
Exhibitors span crop protection manufacturers and distributors, seed and trait providers, fertilizer and crop nutrition suppliers, equipment dealers and shortline manufacturers, precision ag and farm software vendors, livestock feed and animal health suppliers, and agronomy service providers. Visitors typically use the show to compare chemistries, seed trait packages and application equipment in one pass rather than scheduling separate dealer visits.
Glossary
- Ag retailer
- A local dealership that sells crop inputs (seed, chemistry, fertilizer) to farmers, usually bundled with agronomy advice and application services. A core buying audience for this show's exhibitors.
- Adjuvant
- A tank-mix additive such as a surfactant, oil concentrate or drift retardant that changes how a spray solution spreads, sticks or stays on target.
- Biologicals
- Crop inputs derived from living organisms, such as microbial or plant-extract products used for nutrient availability or pest and disease suppression.
- Burndown
- A non-selective herbicide pass made before or at planting to clear existing weeds and cover crop growth ahead of the cash crop.
- Seed treatment
- A fungicide, insecticide or biological coating applied to seed before planting to protect the germinating plant.
- Trait platform
- The set of genetically incorporated characteristics in a hybrid or variety, such as herbicide tolerance or insect resistance, marketed as a package by seed companies.
- Pre-emerge and post-emerge
- Herbicide timing labels: pre-emerge products go on before the crop and weeds emerge, post-emerge after they are up.
- Variable-rate application
- Applying seed, fertilizer or chemistry at zone-specific rates using prescription maps and GPS-controlled equipment, rather than one flat rate across a field.
- Custom applicator
- A business that applies fertilizer, chemistry or lime for growers with its own floater, sprayer or spreader fleet; a major buyer of application equipment.
- Shortline equipment
- Implements built by smaller, specialised manufacturers rather than the large full-line brands, common in tillage, seeding and grain handling categories.
- Integrated pest management (IPM)
- A scouting-led approach that combines cultural, biological and chemical controls, with chemistry applied only when thresholds justify it.
- Cover crop
- A non-cash crop such as cereal rye or radish grown between cash crops to hold soil and suppress weeds; seed is sold alongside other inputs.
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Also known as
Alternate names and search phrases for this event.
- Sd Ag Expo 2027
- Sd Ag Expo Sioux Falls 2027
- Sioux Falls USA
- Agriculture Trade Show Sioux Falls 2027
- Agricultural machinery and equipment
- Crop protection products and fertilizers
- Seeds and planting materials
- Agricultural technology solutions
- Agriculture Trade Show Consumer Trade Show Sioux Falls
- Agricultural machinery and equipment.
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.