Is there free parking at the NEC?

Yes, attendees can enjoy complimentary parking. Keep your show ticket and present it when exiting the NEC – the show will cover the parking charge

Will I receive CPD certification?

Yes. The show offers over 50 hours of CPD-certified content. As an accredited CPD provider, the SAASHOW team will email all attendees Certificates of Attendance post-event. It can take up to 30 days to process

Is the venue accessible?

The NEC is accessible to wheelchair users via lifts and has wheelchair-friendly toilet facilities. Changing Places facilities are available by Hall 20 on the Atrium side and by Hall 2 on the Piazza side

How do I contact the team?

For questions about visiting, speaking, exhibiting or an existing booking, contact Client Relations at client.relations@schoolsandacademiesshow.co.uk or speak to your Account Manager

Schools & Academies Show | TradeShowIntel

Name: Schools & Academies Show
Start: 2026-11-18
End: 2026-11-19
Location: NEC Birmingham

Event overview

Overview

The Schools & Academies Show provides the education community with a one-stop shop of everything they need to strengthen their strategic business and school improvement plans for a lasting impact.

Our mission is to provide senior education leaders with a one-stop shop of everything they need to put together their strategic business and school improvement plans for lasting impact.

The content, exhibition floor, suppliers and interactive features have been carefully curated to reflect and provide solutions to the challenges and pain points facing senior leaders within schools and MATs

TL;DR

1UK's leading education event: Over 200 exhibitors, 200+ speakers, 40+ hours of CPD, and
2Practical solutions for real challenges: From SEND provision to operational excellence, the show tackles
3Free CPD for the public sector: The event is free-to-attend for all schools, MATs
4New for 2026: Dedicated features include the Inclusive Classroom, Operational Excellence Hub, NGA MAT
5Pre-event networking: The ConnectEd platform allows visitors to plan their experience, book 1-2-1 meetings

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Headteachers – strategic leaders shaping school improvement, seeking solutions for financial pressures, recruitment, SEND, attendance, and wellbeing

MAT Leaders – trust executives balancing sustainability, growth, and consistency across multiple schools

School Business Leaders – professionals managing budgets, regulations, EdTech integration, and sustainability

SENDCOs – specialists responsible for SEND provision, seeking CPD, practical guidance, and assistive tools

EdTech Enthusiasts – leaders driving digital transformation, AI integration, and technology-enhanced learning

Teachers – classroom practitioners facing pressures beyond lesson delivery, including workload and wellbeing

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Education Suppliers – providers of products, services, and solutions for schools, academies, and MATs, including EdTech, resources, and operational tools

Procurement Specialists – framework providers and consultants offering cost-saving and efficiency solutions, such as those in the CPC Village

SEND Specialists – exhibitors showcasing assistive technologies, inclusive classroom resources, and specialist support services

Estates & Facilities Providers – companies offering infrastructure, safety, sustainability, and site management solutions

Professional Development Providers – organisations offering CPD, training, and leadership development for education staff

Product categories

Key solution areas showcased across the event.

Leadership & Governance

Business & Finance

Inclusion & Wellbeing

Estates & Sustainability

EdTech & Digital Transformation

Teaching & Learning

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Hall 1

NEC Birmingham

North Ave, Marston Green, B40 1NT Birmingham, United Kingdom

Entrances & gates

Piazza Entrance

Hall 1

Main entrance with automatic doors, located near Halls 1-5

Atrium Entrance

Hall 1

Secondary entrance with automatic doors, located near Halls 1-5

Floor plans & maps

Floor plan (PDF)Floor plan 2026 Hall & site plans Venue navigation map Official venue page

Facilities

Parking

Over 16,500 well-maintained paid parking spaces. Free parking is available for show attendees in East 1-4 – present your event badge when exiting. Accessible parking (Blue Badge) is free. Motorcycle parking is free. Pre-booking is recommended to secure a space and save on costs. Free shuttle buses run between all car parks and the venue during exhibition open days

16,500 spaces ·

Accessibility

All levels of the NEC are accessible to wheelchair users via lifts. The Piazza and Atrium main entrances have automatic doors. Accessible toilets are available across the venue. Changing Places facilities are located by Hall 20 (Atrium side) and Hall 2 (Piazza side), accessible with a RADAR key. Wheelchairs are available to hire for £5. Trained assistance dogs are welcome. Hearing loop systems are available in many halls

Prayer rooms

No dedicated prayer rooms are listed on the NEC website. Nearby hotels or Resorts World may offer quiet spaces. Visitors requiring a prayer space should contact the venue in advance

Cloakroom

Cloakrooms are free and located adjacent to each hall. Suitable for coats, bags, and small luggage

Luggage storage

Luggage storage is available at the cloakrooms adjacent to each hall. For larger items or extended storage, contact the NEC directly

Charging points

Charging points for mobile devices are available in various locations across the NEC, including the Atrium and Piazza areas. Some exhibitor stands may also offer charging facilities

On-site shuttle

Free shuttle buses operate between all car parks and the venue during exhibition open days, starting one hour before the event and stopping one hour after

Food options

Atrium Kitchen Bar, Piazza Food Court, Resorts World Birmingham

On-site dining

Parking: Free parking is available for attendees. The closest free parking to Hall 1 is East 1-4. Keep your physical entry badge and show it when exiting the car park – the fee will be paid by the show

Gate: The NEC is clearly signposted from major routes including the M42, M40 and M6. Use B40 1NT in your sat nav, then follow NEC signs for the Schools & Academies Show. Gate 1 is a common entry point for the campus

Attend

Entry & tickets

Trade-only

Event days & opening times

DayOpening hours

18 November 2026:9:00 AM – 4:30 PM

19 November 2026:9:00 AM – 4:00 PM

Public Sector
Free for all schools (including independent), MATs, colleges, universities, charities, not-for-profits, local and central government, and wider public sector
Private Sector
Excludes VAT. Includes access to exhibition, all content theatres, and show features (excluding ConnectEd Lounge), with restricted access to the ConnectEd Platform (no networking permissions)
£699.00

Ticket info

Badge collection

Visitors will be able to access their unique QR code to print their badge via the ConnectEd Platform, which goes live to visitors 8 weeks before the event

Ticket notes

The show is free-to-attend for schools, MATs, colleges, universities, charities, not-for-profits, local and central government, and the wider public sector. Private sector tickets are available for £699 + VAT

Who runs the show

Organisers

GovNet

Event Organiser

Website

Partnership Media Group Limited

Event Organiser

Client Relations

Client Relations Team

Email Website

What's on

Programme

Panel Discussion

Event days

TBA

Typical time

Official agenda Updated Monday, Sep 7, 2026

This agenda is still being finalised. Check the official agenda for the latest sessions.

Speakers

The Rt Hon. Laura Trott MP

Shadow Secretary of State for Education @ The Conservative Party

Education Policy

Sam Freedman

Senior Fellow @ Institute for Government

Education Policy

Rowena Hackwood

Chief Executive Officer @ Astrea Academy Trust

Trust Leadership

Keziah Featherstone

Executive Trust Leader @ The Mercian Trust

Trust Leadership

Mark McCourt

Chief Executive Officer @ Academy Transformation Trust

Trust Leadership

Adam Sproston

Senior HMI for SEND, AP and Inclusion @ Ofsted

SEND, Inclusion

Cassie Buchanan

Chief Executive Officer @ The Charter Schools Trust

Trust Leadership

Edward Vitalis

Chief Executive Officer @ Invictus Education Trust

Trust Leadership

Angi Gibson

President, NAHT; Headteacher @ Hadrian Park Primary School

Governance, White Paper

Becks Boomer Clark

Chief Executive Officer @ Lift Schools

Trust Leadership, White Paper

Tom Rees

Chief Executive Officer @ Ormiston Academy Trust

Trust Leadership, White Paper

Emma Balchin

Chief Executive @ National Governance Association

Governance

Jon Severs

Editor @ Tes

Education Journalism

Syra Sowe

Principal (Interim) @ Swiss Cottage School

SEND, Inclusion

Claire Dorer OBE

Chief Executive Officer @ The National Association of Special Schools

SEND, Inclusion

Adam Kohlbeck

Director of Teacher Quality @ Chiltern Learning Trust

Teacher Development

Sam Henson

Deputy Chief Executive @ National Governance Association

Governance

Dawn Taylor

Assistant Headteacher @ Kingsdale Foundation School

SEND, Digital Transformation

Sonal Desai

Digital Transformation

Rob Peters

Director of Marketing and Communications @ National Governance Association

Governance, EdTech

Abid Patel

Founder and Chief Executive Officer @ #ITjustworks

EdTech

Dave Smith

Director of Procurement and Trust-wide Projects @ Osborne Co-operative Academy Trust

EdTech, Procurement

Stella James

Host, B2Education Unpacked; Founder @ Seventh Sibling

Education Podcasting

Austin Earl

Senior Programme Manager, Education @ TechUK

EdTech Policy

Claire Walden

Cyber Protect Specialist @ Thames Valley Police

Cybersecurity

Harri Davies

Alumni Board Member @ University of Bristol

EdTech

Thomas Michael

Designated Safeguarding Lead @ @ProudlyPastoral

Safeguarding

Duncan Baldwin

Chair @ EduData

Education Data

Kristy Evers

Director @ ImpactED Evaluation

Education Evaluation

Caroline Wright

Director General @ British Educational Suppliers Association (BESA)

EdTech Industry

Dr Matthew Woodruff

Chief Executive Officer @ Edequity AI

AI in Education

Nick Osborne

Chief Executive Officer @ Maritime Academy Trust

Trust Leadership

Kate Green

Interim Chief Executive Officer @ Spencer Academies Trust

Trust Leadership

Wednesday, Nov 18, 2026

How will the white paper influence different stakeholders within the education sector?

Panel Discussion

Governance TrailHall 1

What are the effective elements of inclusive practice we are already seeing within the sector and teacher training?

Panel Discussion

Governance TrailHall 1

How do you make changes when old systems have been embedded in your setting for so long?

Panel Discussion

Governance TrailHall 1

Clarifying understanding of what generative AI can and cannot do for SEND learners

Panel Discussion

Governance TrailHall 1

Topic tracks

Leadership & GovernanceBusiness & FinanceInclusion & WellbeingEstates & SustainabilityEdTech & Digital TransformationTeaching & Learning

Co-located events

EdTech Summit

Separate ticket

NGA MAT Conference

Separate ticket

SEND Conference

Separate ticket

School Estates Summit

Separate ticket

Independent Schools Conference

Separate ticket

Co-located seminars

Inclusive Classroom

Paid

Operational Excellence Hub

Paid

Governance Trail

Paid

FED Theatre

Paid

SBL Networking Area

Paid

Awards

National Schools Awards

Annual

The National Schools Awards recognise and celebrate senior leaders, schools and multi-academy trusts for their dedication and hard work over the year. The ceremony is presented by the Institute of School Business Leadership (ISBL), the Centre for Education Operational Excellence (CEOE) and the Schools & Academies Show

School Business Leader of the YearLeadership Team of the YearSchool of the YearEdTech Innovator of the YearGovernor of the YearSEND Leader of the YearEstates Management of the YearMAT of the Year

source

Government supporters

Department for Education

Government body with representation at the show

How the last edition performed

Previous edition

Current edition

2026

Current edition dates confirmed; attendance and exhibitor counts are not yet published as of September 2026

Forecast — not final

Visitors

4,000

Exhibitors

200

Growth over time

New this edition

1
NGA Annual Conference on the Show Floor (2025)
For the first time, the National Governance Association hosted its Annual Conference and AGM exclusively on the show floor on 20 November 2025, providing dedicated governance content
Source
2
Co-location with HE Transformation Expo (2025)
The 2025 Birmingham edition was co-located with the Higher Education Transformation Expo, alongside the EdTech Summit and Independent Schools Conference
Source
3
Operational Excellence Hub (2026)
A new feature for 2026, supported by ISBL, bringing together sector expertise and specialist partners to help schools and trusts build resilient, high-performing operational systems
Source
4
Inclusive Classroom (2026)
An immersive feature sponsored by Findel Education that brings SEND provision to life on the show floor with practical demonstrations and specialist insight
Source

Impact

A bigger and stronger platform

The 2025 Birmingham edition brought together thousands of education leaders, decision-makers, and innovators from across the sector. The event delivered practical tools, legacy reflections, and a powerful sense of hope for the future, with packed theatres, vibrant exhibition halls, and cross-sector connections. Key themes included wellbeing, efficiency, legacy, and hope, with implementable strategies on nutrition, assistive technology, parent/carer partnerships, SEND provision, and evidence-informed reform. The show provided a platform for policy voices, sector experts, and solution providers, ensuring attendees left informed, inspired, and better equipped to drive improvement

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

United Kingdom

Why it matters

The Schools & Academies Show arrives at a pivotal moment for UK education. The sector is navigating the aftermath of the 'Every Child Achieving and Thriving' white paper, with major reforms to SEND, accountability, and the push for full academisation-. Leaders are under intense financial and operational pressure—managing rising costs, workforce shortages, AI-generated complaints, and growing parental expectations-. The event provides a critical platform for school and trust leaders to discover practical solutions, access CPD, and network with peers facing similar challenges. For exhibitors, it offers direct access to thousands of senior decision-makers actively seeking procurement, operational efficiency, and strategic guidance. The 2026 edition's new features—the Operational Excellence Hub, Inclusive Classroom, and SBL Networking Area—directly address the sector's most urgent needs, making the show an essential barometer of the education market's direction

Industry trends

Key trends shaping this market and its wider industry.

Financial Resilience and Budget Pressures

School leaders continue to face significant financial strain. Core school funding is increasing to £67 billion in 2026-27, yet 68% of school leaders believe this is insufficient-. High-needs SEND funding has risen to £12.2 billion, but 86% of leaders are dissatisfied with SEND funding-. Trusts show modest surplus improvement, but forecasts remain uncertain, and academy trust transfer grants have been slashed to a 12-year low

Source

SEND Reform and Inclusion Pressures

The government's 'Every Child Achieving and Thriving' white paper proposes major SEND reforms, including Individual Support Plans (ISPs) and a £4 billion national investment to expand SEND provision. However, 54% of leaders have concerns, with 68% saying the funding announced won't be enough-. The Education for All Bill promises generational SEND reform through early intervention and mainstream inclusion

Source

AI and EdTech Adoption in Schools

AI adoption is accelerating, with the government announcing a £23 million, four-year EdTech testbed pilot starting September 2026-. However, AI-generated parental complaints are rising sharply, with 45% of leaders observing an increase, contributing to staff departures-. Educators are exploring how AI can enhance teaching, learning, and operational efficiency while managing risks around online safety and data protection

Source

Workforce Wellbeing and Retention

Workforce pressures remain acute, with 30% of school leaders likely to resign within the next year, 79% citing workload or stress. 94% agree administrative burden is hindering strategic progress. Staff departures are rising, compounded by AI-generated complaints and increasing parental escalation

Source

MAT Expansion and Structural Reform

The 2026 white paper envisions all schools in trusts, but growth is slowing—36% of trusts expect to expand, down from 61%. Around 80% of secondary schools and nearly half of primary schools are now academies or free schools. The Children's Wellbeing and Schools Act 2026 codifies academy freedoms and requires academies to teach the National Curriculum from September 2028

Source

Market news

Latest updates from across the market.

Academy trust transfer grants slashed to 12-year low

Read

AI-generated school complaints driving staff departures

Read

Government publishes 'Every Child Achieving and Thriving' white paper

Read

£23m expansion of school edtech and AI pilot

Read

UK Education Events Circuit 2026–2027

October 2026 – May 2027

The UK education events calendar offers a mix of large-scale exhibitions, policy conferences, and specialist summits. The Schools & Academies Show sits alongside Bett UK (EdTech), the National Schools & Academies Summit (governance), and regional shows, providing school leaders and suppliers with year-round opportunities to connect, learn, and source solutions

25 Mar 2026

Future of Academies Show 2026

Greater Manchester, United Kingdom

Focused on academy trust leadership, governance, and operational challenges

website

12–13 May 2026

ISBA Annual Conference 2026

Newport, United Kingdom

Held at ICC Wales, covering operational and estate matters for independent schools

website

2 Oct 2026

The National Education Show

Cardiff, United Kingdom

Takes place at Utilita Arena Cardiff; also runs in Llandudno

website

20–22 Oct 2026

World of Learning Exhibition 2026

Birmingham, United Kingdom

Held at the NEC Birmingham, focusing on training solutions and IT training for professional visitors

website

4 Nov 2026

National Schools & Academies Summit 2026

London, United Kingdom

Takes place at Convene, 200 Aldersgate, St Paul's, London

website

18–19 Nov 2026

Schools & Academies Show Birmingham 2026

Birmingham, United Kingdom

Co-located with EdTech Summit, SEND Conference, School Estates Summit, and Independent Schools Conference

website

20–22 Jan 2027

Bett UK 2027

London, United Kingdom

Bett UK 2026 welcomed over 37,000 attendees, including 14,000 education decision makers and 700+ exhibitors from 130 countries

website

12 May 2027

Schools & Academies Show London 2027

London, United Kingdom

Returns to ExCeL London with new interactive features, expanded CPD, and co-located SEND Conference and School Estates Summit

website

Autumn 2026 (Oct–Nov)

World of Learning Exhibition 2026National Schools & Academies Summit 2026Schools & Academies Show Birmingham 2026

Concentrated period of major education events in the UK, with SAAS Birmingham as the flagship two-day event

Winter 2027 (Jan)

Bett UK 2027

Bett UK is the global EdTech highlight, drawing international attendees and exhibitors

Spring 2027 (May)

ISBA Annual Conference 2026Schools & Academies Show London 2027

Spring brings the London edition of SAAS alongside independent schools' conference season

Event dates and details sourced from official event websites, NAHT, and trade press. Dates for 2027 events are confirmed on official sites

Plan your trip

Travel & logistics

Local currency · GBP

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

BHX

Birmingham Airport (BHX)

Connected to the NEC via the free Air-Rail Link, which takes 90 seconds and runs every two minutes from Terminal 1 to Birmingham International Station, followed by a five-minute walk to the venue

On-site

to venue

2 minutes

by car

EMA

East Midlands Airport (EMA)

A regional alternative with domestic and European flights. Accessible via M1/A42/M42 motorways; taxi or coach connections to Birmingham are available but less frequent than BHX

~40 miles

to venue

45–60 minutes

by car

MAN

Manchester Airport (MAN)

Major international hub with extensive long-haul connections. Direct trains from Manchester Piccadilly to Birmingham International run regularly, journey time approximately 1.5 hours

~85 miles

to venue

1.5–2 hours

by car

LHR

London Heathrow Airport (LHR)

The UK's busiest airport with global connections. Direct trains from Heathrow to Birmingham International via London Euston or Reading (change at Birmingham New Street), total journey time ~2 hours

~110 miles

to venue

2–2.5 hours

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

NEC / Airport

USD 80–110 / night

Includes Premier Inn Birmingham NEC/Airport, ibis Budget Birmingham Airport NEC-, and Royal Square Hotel-. Approximate nightly rates in GBP £59–£89. Prices are estimates based on multiple booking sites

Mid-range

NEC / Airport

USD 110–170 / night

Includes Moxy Birmingham NEC, Holiday Inn Express Birmingham NEC-, ibis Styles Birmingham NEC & Airport-, and AC Hotel by Marriott Birmingham NEC & Airport-. Approximate nightly rates in GBP £86–£169. Prices are estimates based on multiple booking sites

Premium

NEC / Airport

USD 170–250 / night

Includes Crowne Plaza Birmingham NEC, Hilton Birmingham Metropole, and Genting Hotel & Spa at Resorts World Birmingham. Approximate nightly rates in GBP £150+. Prices are estimates based on multiple booking sites

Local transport

Get around the city with these convenient transport options.

Train

Estimated costFrom Birmingham New Street: from £5–£10

Best forBirmingham International Railway Station is a 5-minute covered walk from the NEC. Direct services from Birmingham New Street take 10–15 minutes; also served by Avanti West Coast, West Midlands Railway, CrossCountry, Transport for Wales, and Caledonian Sleeper

Birmingham International is the nearest station-. The NEC is connected via the covered 'Bridgelink' walkway

Bus

Estimated cost£2–£4

Best forNational Express West Midlands services X1 (Birmingham – Coventry), X12 (Birmingham – Solihull) and 75/75A serve the venue

Bus interchange located at Birmingham International. Other routes include 97A, 17A, 96

Coach

Estimated costVaries by origin

Best forOver 120 National Express and Megabus coach services daily to Birmingham Airport; then free Air-Rail Link to Birmingham International Station

From Birmingham Airport, the free Air-Rail Link takes 90 seconds and runs every two minutes

Air-Rail Link

Estimated costFree

Best forBirmingham Airport Terminal 1 ↔ Birmingham International Station (adjacent to NEC)

Automated people mover, runs every 2 minutes, journey time 90 seconds

Free Shuttle Bus

Estimated costFree

Best forFree shuttle bus service operates between all NEC car parks and venue entrances

Runs from one hour before to one hour after event open hours. Shuttle buses are accessible to wheelchair users

Taxi / Private Hire

Estimated costFrom Birmingham city centre: £15–£30; from Birmingham Airport: £8–£15

Best forTOA Taxis – official black cab partner. Private hire pick-up area located near the Moxy Hotel, outside the Piazza

TOA Taxis: 0121 427 8888 or 0800 0142 729, or via TOA app. Uber and other ride-hail services also available

Car / Driving

Estimated costFree for attendees (with show badge)

Best forNEC is signposted from M42, M40 and M6. Use B40 1NT for sat nav. Free parking available for show attendees in East 1-4 car parks

16,500+ parking spaces on campus-. EV charging points available (East 3)-. Keep physical entry badge to exit car park – fee paid by show

Cycle / Walk

Estimated costFree

Best forShared cycle footpath to Birmingham International Station, then 10-minute walk to the NEC

Cycle racks located by Piazza main entrance and Atrium 1 entrance. Brompton folding bikes available for hire near Station Link road

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Standard Visitor Visa (Business)	Nationals or citizens of countries listed in the UK Immigration Rules Appendix Visitor: Visa national list, who do not qualify for visa-free entry or an Electronic Travel Authorisation (ETA). This includes attendees participating in business activities such as conferences, trade fairs, and exhibitions	$176.00	Usually 3 weeks; applicants should apply well in advance of travel

Citizens of many countries, including the USA, Canada, Australia, New Zealand, Japan, South Korea, Singapore, and EU/EFTA member states, do not require a visa for short business visits of up to six months. However, many visa-free nationals must obtain an Electronic Travel Authorisation (ETA) before travel. For the full list of countries whose nationals require a visa, refer to the UK government's 'Visa national list'

The UK accepts ATA Carnets for the temporary import of exhibition goods, professional equipment, and commercial samples. ATA Carnets allow goods to be brought into the UK for trade fairs and exhibitions without paying import duties or taxes, provided they are re-exported. The UK, along with the EU, Norway, and Switzerland, introduced digital ATA Carnets (eATA) from 1 June 2026. Exhibitors should apply for an ATA Carnet through their national chamber of commerce or issuing authority. Temporary Admission (TA) is an alternative procedure for goods where a Carnet is not available

Official visa page

Weather

Birmingham in November: average high 9°C (49°F), average low 4°C (40°F). Average monthly rainfall ~54.5mm, with changeable conditions and occasional showers. Humidity averages 80–88%. Pack layers, a waterproof coat, and comfortable footwear. The NEC is indoor and heated

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

The NEC is the UK's best-connected venue, located adjacent to Birmingham Airport and Birmingham International railway station. The free Air-Rail Link connects the airport terminal to the station in 90 seconds. Birmingham International station offers direct train services to Birmingham New Street (10–15 minutes), London Euston (~1.5 hours), and other major cities. Over 120 daily National Express and Megabus coach services serve Birmingham Airport. The NEC is accessible via the M42 (Junction 6), M6, and M40 motorways; use B40 1NT for sat nav. Free shuttle buses operate between car parks and the venue during event days

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Birmingham: The UK's Second City

Birmingham is a vibrant, multicultural city with a rich industrial heritage and a thriving contemporary arts and food scene. The city is famous for its canals, the Jewellery Quarter, and the legendary Balti Triangle. Key attractions include the Library of Birmingham, Symphony Hall, Thinktank Science Museum, and Cadbury World. The NEC is located just outside the city centre, adjacent to Birmingham Airport and the M42 motorway

Practical Tips for NEC Visitors

The NEC is well-connected and accessible. Free parking is available for show attendees in East 1-4 car parks – keep your event badge and present it when exiting. The venue is served by Birmingham International train station (a 5-minute covered walk) and Birmingham Airport (connected via the free Air-Rail Link). The NEC is not in Birmingham's Clean Air Zone. November weather is typically cool and damp – dress in layers and bring a waterproof coat. The venue is indoor and heated, with free WiFi and cloakrooms available

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Birmingham Airport (BHX)

Book flights well in advance for the best fares. Birmingham Airport is the most convenient option with direct connections to the NEC via the free Air-Rail Link. Alternative airports include East Midlands, Manchester, and London Heathrow, with onward train or coach connections to Birmingham International

Book flights

Visa

Most non-UK attendees visiting for the Schools & Academies Show will require either a Standard Visitor Visa or an Electronic Travel Authorisation (ETA), depending on their nationality. The Standard Visitor Visa permits business activities including attending conferences and exhibitions. Visa-free nationals may need an ETA

Processing: Up to 3 weeks for a Standard Visitor Visa application

Applicants should provide a valid passport, a letter from their employer confirming their position and purpose of visit, and an invitation letter from the event organiser if requested. It is advisable to apply at least one month before travel. No direct sales or paid work are permitted on a Standard Visitor Visa

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

NEC Campus (direct access, most convenient) · Birmingham Airport (adjacent, free Air-Rail Link to NEC) · Birmingham City Centre (wider choice, 10-15 min train to NEC)

Budget

USD 80–110 per night

Mid-range

USD 110–170 per night

Premium

USD 170–250+ per night

Transport

Get to the venue and around the city with these options.

Airport → venue: Birmingham Airport (BHX) is adjacent to the NEC. Take the free Air-Rail Link (90 seconds, runs every 2 minutes) from the terminal to Birmingham International Station, then a 5-minute covered walk to the venue

Hotel → venue: Many NEC-area hotels are within walking distance (5–15 mins) or a short shuttle ride. Hotels in the city centre are a 10–15 minute train ride from Birmingham International Station, followed by a 5-minute walk to the venue

Ride-hail: Taxis and ride-hail services (e.g., Uber, Veezu) are widely available. A taxi from Birmingham city centre to the NEC costs approximately £15–£30. From Birmingham Airport, a taxi takes 5 minutes and costs approximately £8–£15

Public transit: Direct trains run from Birmingham New Street to Birmingham International every 10 minutes; journey time is 10–15 minutes. Buses including the X1 and X12 connect the city centre to the NEC. The free Air-Rail Link connects the airport terminal to Birmingham International Station

Parking: Free parking is available for show attendees in East 1-4 car parks. Keep your event badge and present it when exiting. Over 16,500 paid parking spaces are available on the NEC campus; accessible parking (Blue Badge) is free

Weather

Plan and pack for the event climate.

Month: November

Temperature: High: 9°C (49°F), Low: 4°C (40°F)

Seasonality: Average rainfall ~54.5mm with changeable conditions and occasional showers. Humidity averages 80–88%

Packing: Pack layers (t-shirts, jumpers, a warm jacket), a waterproof coat, comfortable shoes for walking the exhibition floor, and an umbrella. The NEC is indoor and heated, so you may want to remove outer layers inside

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:30Arrive at NEC, park in East 1-4 (free), or arrive via train/air-rail link
09:00Show opens. Collect badge (QR code from ConnectEd platform). Head to Hall 1
09:30 – 12:00Visit exhibitor stands, attend morning CPD sessions, network
12:00 – 13:00Lunch break – catering options available in the Piazza and Atrium
13:00 – 15:30Afternoon sessions, keynotes, and further exhibition exploration
15:30 – 16:00Final networking, visit key booths, collect materials
16:30Show closes (Day 1). Exit via Piazza or Atrium. Head to Resorts World for dinner or return to hotel

Plan your trip

Planning

Best day to visit: 18 November 2026 (Day 1)

Day 1 offers the full programme of keynotes, CPD sessions, and exhibition opening. It provides the most comprehensive experience, with all features and speakers available. It also allows for better networking as attendees are fresh and the show floor is at its busiest

T-90

Register for the event (free for public sector; private sector tickets from £699+VAT) — Complete registration online using a unique email address. Bring photo ID (passport, driving licence, or national ID card) to the venue

T-60

Plan your agenda using the ConnectEd platform — The platform goes live 8 weeks before the show. Bookmark sessions, schedule 1-2-1 meetings, and view the exhibitor list

T-30

Book travel and accommodation — The NEC is well-connected: fly into Birmingham Airport (BHX), take the free Air-Rail Link to Birmingham International Station, or use train services to Birmingham International. Book hotels early for best rates

T-14

Download the GovNet app (ConnectEd) and access your QR code badge — Your badge is in QR code form within the app. Scan on arrival at registration to print your physical badge

T-7

Check parking and arrival logistics — Free parking is available for attendees in East 1-4 car parks. Keep your event badge and present it when exiting. The NEC is not in the Birmingham Clean Air Zone

Event Day

Arrive early, collect your badge, and navigate the show floor — Doors open at 9am. Hall 1 hosts the exhibition, theatres, and interactive features. Comfortable footwear is recommended

Sample visitor itinerary

Route-optimised day

08:30

Arrive at NEC, park in East 1-4 (free), or arrive via train/air-rail link

NEC Campus

09:00

Show opens. Collect badge (QR code from ConnectEd app). Head to Hall 1

Hall 1 Registration

09:30 – 12:00

Visit exhibitor stands, attend morning CPD sessions, network

Exhibition Hall & Theatres

12:00 – 13:00

Lunch break – catering options available in the Piazza and Atrium food courts, or explore Resorts World

NEC Food Courts / Resorts World

13:00 – 15:30

Afternoon sessions, keynotes, and further exhibition exploration

Hall 1 & Theatres

15:30 – 16:00

Final networking, visit key booths, collect materials

Hall 1

16:30

Show closes (Day 1). Exit via Piazza or Atrium. Head to Resorts World for dinner or return to hotel

NEC Campus

Side trips

Resorts World Birmingham

Shopping, Dining, Entertainment

Adjacent to NEC

Outlet shopping, restaurants, bars, cinema, and casino – ideal for evening relaxation

Bear Grylls Adventure

Adventure Activity Centre

Adjacent to NEC

Indoor skydiving, climbing, diving, and assault courses – a unique thrill

National Motorcycle Museum

Museum

5-minute drive

World's largest collection of British motorcycles – over 1,000 exhibits

Thinktank Birmingham Science Museum

Museum

20-minute drive

Interactive science exhibits, planetarium, and historic locomotives – great for families

Cadbury World

Visitor Attraction

25-minute drive

Chocolate-themed experience with factory tours, history, and tastings

Pendigo Lake

Outdoor / Nature

Adjacent to NEC

Peaceful setting for a short walk and fresh air during a break from the exhibition

Networking spots

ConnectEd Lounge

Networking Lounge

Exclusive networking lounge for VIP and private sector attendees (restricted access)

SBL Networking Area

Dedicated Networking Zone

Launched in partnership with ISBL, giving school business leaders access to 1-2-1 advice from suppliers and peer networking

Exhibition Hall

Open Networking

The main show floor offers ample opportunities for informal networking with exhibitors and fellow attendees

Piazza and Atrium Areas

Informal Meeting Spaces

Open areas with seating, ideal for casual conversations and refreshments

Budget

Costs & budget

Exhibitor pricing is not published on the public website. Detailed pricing and packages are available via the Exhibitor Portal and through direct contact with the account manager. Enquire via the 'Enquire Today' form or contact Client Relations

source

Build your working budget

Adjust the inputs below to create a directional event budget.

Hotel tier

Budget$85.00/nightMid-range$140.00/nightPremium$210.00/night

Number of nights

Flight

Estimated budget

Live estimate

Hotel × 2 nights$170.00
Per diem × 2$120.00
Visa$160.00
Insurance$50.00
Flight — Economy (EU)$200.00

Estimated total$700.00

This is a directional estimate. Please verify live rates before booking.

Cost reference

Official cost items and estimated ranges for exhibitors.

Private Sector Ticket

visitor · standard

GBP 699 / per ticket

officialAs of 2026-09-07

Exhibitor Stand (estimated)

exhibitor · unknown

—

unknownAs of 2026-09-07

Hotel (Budget)

both · budget

USD 80–110 / per night

estimateAs of 2026-09-07

Hotel (Mid-range)

both · mid

USD 110–170 / per night

estimateAs of 2026-09-07

Hotel (Premium)

both · premium

USD 170–250 / per night

estimateAs of 2026-09-07

Item	For	Tier	Estimated range	Status	As of
Private Sector Ticket	visitor	standard	GBP 699 / per ticket	official	2026-09-07
Exhibitor Stand (estimated)	exhibitor	unknown	—	unknown	2026-09-07
Hotel (Budget)	both	budget	USD 80–110 / per night	estimate	2026-09-07
Hotel (Mid-range)	both	mid	USD 110–170 / per night	estimate	2026-09-07
Hotel (Premium)	both	premium	USD 170–250 / per night	estimate	2026-09-07

Decision

Visit, exhibit, or skip?

Should you go?

Answer six quick questions to get a tailored recommendation on whether you should visit, exhibit, or skip the Schools & Academies Show 2026 (NEC Birmingham, 18–19 November)

QUESTION 1 OF 6

What is your primary role in the education sector?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

When your primary goals are learning, professional development, and sourcing new ideas to improve your school or trust

Best for

School leaders, MAT CEOs, SENDCOs, governors, teachers, and any education professional seeking CPD, networking, and procurement solutions

Min. budget

$200.00

Timeline

1–2 days (event dates 18–19 Nov). Register online (free for public sector) or buy private sector ticket (£699+VAT)

Risks

Travel and accommodation costs may add up; book early

Large event – plan your agenda to avoid missing key sessions

exhibit

When you have a proven solution for school/trust pain points and want direct access to senior decision-makers in a concentrated, high-traffic environment

Best for

Education suppliers, EdTech providers, service consultants, and any company selling to schools, MATs, or the wider education sector

Min. budget

$3,000.00

Timeline

Plan 6–9 months ahead for stand booking and logistics (exhibitor portal opens ~10 weeks before show)

Risks

Significant investment – ensure you have a strong lead capture and follow-up process

Competition from many similar suppliers – differentiate your offer

skip

When your core business objectives don't align with the education sector, or when you cannot justify the cost and time at this stage

Best for

Those with limited budgets, no direct alignment with the show's audience, or who are not ready to invest time or money

Timeline

None – follow the show's online content and reviews for key insights

Risks

Missing out on valuable networking and CPD that could drive improvement

Losing early-mover advantage if competitors are present

Book with

Partners

Operational Excellence Hub

Content Partner

Supported by ISBL, the Operational Excellence Hub brings together sector expertise, practical frameworks and specialist partners to help education organisations build resilient, high-performing operational systems

Visit partner Confidence: officially_confirmed

Official event page

ISBL

Supporting Partner

The Institute of School Business Leadership supports the Operational Excellence Hub and the show's SBL Networking Area

Visit partner Confidence: officially_confirmed

Official event page

FED Education

Content Partner

Partnering to host bi-annual NEA meetings at both shows in 2026, providing a platform for meaningful discussion on long-term strategic education planning

Visit partner Confidence: officially_confirmed

Official event page

ISBL

Supporting Partner

The Institute of School Business Leadership supports the Operational Excellence Hub and the show's SBL Networking Area

Visit partner Confidence: officially_confirmed

Official event page

Tailored Media

Official Videography Partner

Creates powerful videos that help schools and academies stand out. DBS-checked, trusted and experienced

Visit partner Confidence: officially_confirmed

Official event page

Proservartner

Domain Expert Partner

Provides expertise across leadership, governance, finance, legal frameworks, strategy, communications and organisational improvement as part of the Operational Excellence Hub