Scanpack is Scandinavia's premier triennial packaging exhibition and congress at Svenska Mässan in Gothenburg, uniting over 400 global exhibitors and 13,000+ trade decision-makers across sustainable materials, converting machinery, automation, and circular design.
Dates
26–29 Oct 2027
City / country
Gothenburg, Sweden
Venue
The Swedish Exhibition & Congress Centre (Svenska Mässan)
Time
9:00 AM – 5:00 PM
Companies exhibiting at SCANPACK include 3-Be AB, 3dverkstan AB, AB Kulleborn & Stenström, ABB AB and Accon Suomi Oy.
Event overview
Scanpack is Northern Europe's leading international packaging exhibition and congress, held triennially at the Swedish Exhibition and Congress Centre (Svenska Mässan) in Gothenburg, Sweden. Established in 1964 and celebrating more than six decades of industry leadership, Scanpack convenes the entire packaging value chain—from raw material producers, biopolymer innovators, and packaging machinery manufacturers to brand owners, converters, and major European retail conglomerates.
The four-day trade fair showcases state-of-the-art packaging technology, automated converting machinery, secondary and tertiary transport packaging, smart connected labels, and circular bio-based materials. With sustainability integrated across every facet of production, design, and logistics, Scanpack serves as the primary gateway for global suppliers targeting the affluent Scandinavian market and Nordic enterprises aligning with the European Union's Packaging and Packaging Waste Regulation (PPWR).
TL;DR
Visiting Scanpack delivers an unmatched strategic perspective on the fast-evolving European packaging landscape. Packaging engineers, brand directors, sustainability leads, and procurement executives gain direct hands-on access to live demonstrations of high-speed filling, cartoning, and palletizing machinery. Visitors can benchmark hundreds of sustainable paperboard and bio-polymer substrates, attend accredited masterclasses on PPWR compliance, and connect with premier Nordic converters and European technology suppliers. With two specialized educational stages—Packaging Plaza for commercial strategy and Scanpack Pioneers for disruptive innovation—the event provides immediate actionable intelligence to optimize production line efficiency, eliminate virgin fossil plastics, and satisfy stringent Nordic consumer expectations.
Exhibiting at Scanpack positions suppliers directly in front of the most capital-intensive and environmentally progressive packaging buyers in Europe. Nordic brand owners across food and beverage, pharmaceuticals, personal care, retail, and e-commerce attend specifically to source capital machinery and sustainable substrates. With 85% of attendees wielding direct purchasing power and 80% concluding deals within 12 months, Scanpack offers exceptional return on investment. The triennial cadence ensures concentrated demand and pent-up procurement budgets. Exhibitors benefit from turnkey booth packages, integrated digital lead scanning via Expostart, and unmatched networking in a world-class exhibition facility seamlessly connected to Gothia Towers hotel.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
8Mässans Gata / Korsvägen, 412 94 Gothenburg, Sweden
Direct parking available at Focus car park (connected via covered pedestrian skywalk) and Liseberg car park, with daily rates of 220-280 SEK. Gothia Towers provides valet parking.
2,500 spaces · SEK 240.00/day
Svenska Mässan and Gothia Towers are fully accessible with step-free entrances, spacious elevators, hearing loops in all conference rooms, and accessible restrooms throughout.
Quiet contemplation and multi-faith prayer rooms are available on Level 2 upon request at the information desk.
Staffed cloakrooms and luggage check facilities operate at Korsvägen Entrance and Mässans Gata Entrance.
Secure luggage storage lockers and staffed left-luggage counters are provided at main entrances and the Gothia Towers concierge.
Electric vehicle EV charging stations are available in the Focus parking garage and Gothia Towers valet bays. Mobile phone charging stations are located in expo foyers.
Not required; Svenska Mässan is an integrated indoor complex directly at the Korsvägen transit hub.
Food options
Heaven 23, Restaurant West Coast, Upper House Dining, Twentyfourseven
On-site diningParking: Parking is available in nearby street spaces and multiple garages around Korsvägen, including Focus (skywalk to venue) and Liseberg car parks. Typical daily garage rates are SEK 220–280. Use Göteborg Parkering's tools to find the nearest available bay.
Gate: Main visitor entrance is Entrance 5 (Svenska Mässan / Gothia Towers). Additional entrances include 1, 2, 8, and Focus Entrance F. Badge pickup and information desk are at the Korsvägen main entrance.
Attend
Event days & opening times
General admission
Grants complete 4-day access to all trade halls, live machinery demonstrations, Packaging Plaza, and Scanpack Pioneers open stages.
General admission
Full delegate pass for executive strategic plenary sessions, expert breakout seminars, and executive catering.
Ticket info
Badge collection
Digital badges are delivered via email upon completed online registration and printed at self-service kiosks at the Svenska Mässan Korsvägen entrance.
Ticket notes
Scanpack is strictly an accredited B2B trade exhibition reserved for industry professionals aged 16 and older. General visitor admission is priced at SEK 180 (excluding VAT) for a 4-day full exhibition pass granting entry to all exhibition halls, live machinery demonstrations, and open stage presentations at Packaging Plaza and Scanpack Pioneers. Children under 16 are not permitted, with an exception for infants under 1 year in strollers. Specialized high-level delegate passes for the Scanpack Summit conference are available separately.
Build-up & tear-down
What's on
1
Ceremony
1
Keynote
3
Event days
10:30–17:00
Typical time
Senior Packaging Policy Advisor
EU Packaging & Circular Economy Director @ European Packaging Federation
Navigating PPWR implementation and recyclability standards
Dr. Material Science Specialist
Head of Barrier Technology R&D @ Nordic Bio-Fiber Solutions
Next-generation barrier coatings without PFAS
Industrial Automation Lead
Sales Director, Converting Lines @ European Packaging Machinery Group
High-speed cartoning and end-of-line automation
Sustainability Programme Manager
Chief Sustainability Officer @ Pan-Nordic FMCG Producer
Mono-material fiber packaging roadmaps for retail brands
Tuesday, Oct 26, 2027
Navigating PPWR: Legislative Implementation & Recyclability Standards
Next-Generation Barrier Coatings: Eliminating PFAS from Fiber Formats
Wednesday, Oct 27, 2027
High-Speed Robotics and AI Vision in Secondary & Tertiary Packaging
Scanstar Nordic Packaging Awards Ceremony 2027
Thursday, Oct 28, 2027
Mono-Material Flexible Films: Overcoming Machine Runnability Hurdles
Scanpack Summit
Executive delegate conference programme with premium pass (SEK 2,950).
WebsiteScanstar Nordic Packaging Awards
Nordic packaging design competition showcase and ceremony.
WebsiteScanpack Pioneers
Innovation stage for startups and disruptive packaging technology (Level 1).
WebsiteScanstar Awards
The benchmark Nordic packaging competition open to packaging designers and producers across Sweden, Norway, Denmark, and Finland. Winning entries qualify for the prestigious WorldStar awards.
How the last edition performed
Current edition
2027 · 14,000 visitors · 400 exhibitors
Organiser states 400+ exhibitors and 14,000+ participants for the 2027 triennial edition.
Visitors
13,050
Exhibitors
412
Floor area (sqm)
41,000
Edition #
60
Exhibitor countries
32
Visitor countries
32
Growth over time
Edition recap
New this edition
Scanpack Pioneers Innovation Stage
Dedicated platform launched for startups, material research institutions, and disruptive circular ventures.
SourceExpanded PPWR Compliance Workshops
Hands-on clinics assisting brand owners with packaging recyclability assessments and life-cycle calculation.
SourceEnhanced Matchmaking App
AI-driven B2B meeting scheduler generating over 2,400 confirmed 1-on-1 procurement appointments.
SourceTestimonials
Scanpack 2024 exceeded our expectations. The density of qualified technical buyers and decision-makers from across Sweden, Norway, and Denmark made it our highest-converting event of the year.
Attending the 60th anniversary edition gave our packaging engineers direct solutions for our 2030 sustainability commitments. We finalized supplier agreements for recyclable barrier paperboard on the floor.
Next edition outlook
2027-10-26 – 2027-10-29The next full triennial edition returns to Svenska Mässan Gothenburg with expected growth in sustainable substrates, automation, and regulatory content.
Expanded PPWR compliance programming More bio-based barrier substrate suppliers Greater robotics and vision-system presence
Impact
Scanpack 2024 brought 412 exhibitors and 13,050 trade visitors to Gothenburg, reinforcing its role as Scandinavia's triennial packaging procurement hub with a sharp focus on PPWR readiness and circular materials.
Audience quality
85% of Scanpack visitors directly make or influence purchasing decisions; 80% plan investments within 12 months — exceptionally high buyer intent for a regional packaging fair.
Exhibitor outcomes
Triennial cadence concentrates Nordic procurement budgets; exhibitors report strong machinery demo ROI and repeat orders from brand owners across Sweden, Norway, Denmark, and Finland.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The Nordic region is a global powerhouse in forest-based packaging innovation, biopolymers, and advanced automation. With stringent national recycling targets that consistently exceed EU baselines, Scandinavian brand owners represent early adopters of circular solutions, making Scanpack the pivotal launchpad for sustainable packaging technology in Europe.
Key trends shaping this market and its wider industry.
Accelerated Transition to Recyclable Mono-Materials
European brand owners are replacing hard-to-recycle multi-layer plastics with 100% PE, PP, and pure cellulose barrier structures to meet 2030 recyclability mandates.
SourcePFAS-Free Water-Dispersed Barrier Coatings
Rapid commercialization of bio-mineral and water-borne dispersion barriers providing oil and water resistance in food contact board without fluorochemicals.
SourceAI Vision and Cobot End-of-Line Integration
Deployment of collaborative robotics and machine vision systems for flexible case packing, automated seal verification, and robotic palletizing.
SourceDigital Watermarking and Serialized Traceability
Implementation of HolyGrail 2.0 digital watermarks and 2D QR serial codes to enable automated sorting at recycling facilities and transparent LCA tracking.
SourceLatest updates from across the market.
EU PPWR Formal Adoption Drives Urgent Demand for Recyclable Packaging Substrates
Scanpack Celebrates 60 Years of Innovation with Record Participation in Scanpack Pioneers
Scanpack anchors the Nordic region on the international packaging circuit, complementing European flagship shows and regional packaging expositions.
Scanpack
Gothenburg, Sweden
Attracts 400+ exhibitors and 13,000+ trade visitors across Sweden, Norway, Denmark, and Finland.
websiteSpring 2026
Global triennial gathering in Düsseldorf.
Fall 2026
Regional Nordic and North American packaging expositions.
Fall 2027
Major European autumn circuit featuring Fachpack in September and Scanpack in October.
Event dates derived from official organiser publications and verified trade calendar listings.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Göteborg Landvetter Airport
Flygbussarna coaches run every 15–20 minutes to Korsvägen outside Svenska Mässan (~SEK 119 one-way).
24 km
to venue
20 minutes
by car
Copenhagen Airport
Öresund train connection via Malmö to Gothenburg for international visitors.
300 km
to venue
3.5 hours by train
by car
A range of accommodation options near the venue and across key areas.
Gothia Towers & Upper House
2,200 to 4,500 SEK / night
Europe's largest integrated hotel complex, directly attached to Svenska Mässan halls. Offers 1,200 modern rooms, Upper House 5-star spa, and Heaven 23 restaurant.
Scandic Opalen
1,400 to 2,200 SEK / night
Convenient 4-minute walk to Korsvägen entrance. Features business work lounges, fitness center, and Scandinavian breakfast buffet included.
Elite Park Avenue Hotel
1,800 to 3,000 SEK / night
Situated on Gothenburg's iconic Avenyn boulevard, an easy 10-minute stroll to Svenska Mässan. Renowned for historic elegance and fine dining.
Get around the city with these convenient transport options.
Gothenburg Tram Network (Västtrafik)
Flygbussarna Airport Coach
Licensed City Taxis
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen Short-Stay Visa (Type C) | Non-EU/EEA nationals requiring a Schengen visa to enter Sweden for commercial or business trade exhibition purposes. | $98.00 | 15 calendar days standard (up to 45 days in peak seasons). | |
| Visa-Exempt Entry (Schengen 90/180 Rule) | Citizens of EU/EEA countries, the UK, USA, Canada, Japan, Australia, and 60+ visa-exempt nations. | — | Immediate at border control. |
Citizens of EU/EEA countries, the United Kingdom, United States, Canada, Australia, Japan, and other Schengen-exempt jurisdictions can enter Sweden visa-free for stays up to 90 days in any 180-day period.
Sweden is an EU member state and fully honors ATA Carnets for the duty-free temporary importation of exhibition machinery, demonstration equipment, and commercial prototypes.
Official visa pageWeather
Late October in Gothenburg brings crisp autumn weather with average temperatures between 5°C and 11°C (41°F to 52°F). Occasional rain showers and coastal breezes are typical; waterproof outer coats and layers are recommended.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Sweden has world-leading 5G and fiber telecommunications. High-speed complimentary Wi-Fi is available across Svenska Mässan and Gothia Towers. Domestic transit systems are virtually 100% cashless.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Swedish Business Etiquette and Punctuality
Punctuality is strictly observed in Swedish corporate culture; meetings begin and conclude precisely on time. Business interactions are egalitarian, consensus-driven, and transparent. Professional dress is smart casual. English proficiency is exceptionally high throughout Gothenburg, and corporate discussions are routinely conducted in English.
Cashless Society and Card Payments
Sweden is almost entirely cashless. Svenska Mässan, local taxis, public transit, hotels, and restaurants do not accept physical cash. All major credit and debit cards (Visa, MasterCard, Amex) and mobile contactless payments (Apple Pay, Google Pay) are accepted universally.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Göteborg Landvetter (GOT)
Book flights into GOT for the shortest transfer. Flygbussarna airport coaches stop at Korsvägen/Svenska Mässan in about 20 minutes.
Book flightsFind a stay near the venue with options for every budget.
Check-in (recommended)
2027-10-26
Check-out (recommended)
2027-10-29
Areas to stay
Gothia Towers / Svenska Mässan (on-site integrated hotel) · Korsvägen / Avenyn city centre · Liseberg / Örgryte (tram to venue) · Gothenburg Central Station area
Get to the venue and around the city with these options.
Airport → venue: Flygbussarna airport coach from Landvetter (GOT) to Korsvägen stop directly outside Svenska Mässan (~20 min, ~SEK 119). Taxis and ride-hail also available.
Hotel → venue: Gothia Towers is integrated with the venue. City-centre hotels at Korsvägen, Avenyn, and Central Station are 5–15 minutes by tram or a short walk.
Ride-hail: Uber and Bolt operate in Gothenburg; drop-off at Korsvägen/Mässans Gata entrances.
Public transit: Västtrafik trams 2, 4, 5, 6, 8, and 13 stop at Korsvägen. Single Zone A fare ~SEK 36 via app or contactless card.
Parking: Street parking and garages (Focus, Liseberg) near the venue; typical daily garage rate SEK 220–280.
Plan and pack for the event climate.
Month: October
Temperature: 6–12°C (43–54°F)
Seasonality: Cool autumn weather; pack a waterproof jacket and layers for walking between halls and Gothia Towers.
Packing: Late October in Gothenburg brings crisp autumn weather with average temperatures between 5°C and 11°C (41°F to 52°F). Occasional rain showers and coastal breezes are typical; waterproof outer coats and layers are recommended.
Plan your trip
Best day to visit: Wednesday, October 27, 2027
Wednesday features the complete program schedule, maximum executive attendance, live machinery demonstrations across Hall C, and the evening Scanstar Nordic Packaging Awards ceremony.
Book accommodation at Gothia Towers or nearby Korsvägen hotels before rooms sell out.
Register for 4-day trade visitor passes online at en.scanpack.se.
Download the official Scanpack matchmaking mobile app and schedule 1-on-1 supplier meetings.
Review Packaging Plaza and Scanpack Pioneers stage schedules to prioritize keynote and masterclass attendance.
Download Västtrafik To Go app for city tram tickets and Flygbussarna tickets for Landvetter Airport transfer.
Print or save digital visitor badge QR code to smartphone wallet for fast-track entry.
Arrival, badge scanning at Korsvägen entrance, and morning coffee at Gothia Towers lobby
Svenska Mässan Korsvägen Entrance & ConcourseAttending Keynote: Navigating EU PPWR Implementation and Recyclability Mandates
Packaging Plaza Stage (Level 2)Live machinery tour: high-speed filling, cartoning, and robotic palletizing systems
Exhibition Hall C (Automation & Robotics)Networking luncheon and B2B matchmaking meetings with Nordic paperboard and bio-coating converters
Svenska Mässan Networking Lounge & Restaurant West CoastTechnical Session: PFAS-Free Barrier Coatings and Mono-Material Film Processing
Scanpack Pioneers Stage (Level 1)Scanstar Nordic Packaging Awards Showcase & Industry Reception
Central Concourse & Heaven 23 SkybarHeaven 23 at Gothia Towers
hospitality
Rooftop bar directly above the venue — the default evening meeting point for Nordic packaging executives after hall hours.
Scanpack B2B Matchmaking Lounge
matchmaking
Pre-booked 1-on-1 supplier meetings organised via the official matchmaking portal — highest ROI use of Day 2–3.
Congress Programme Networking Breaks
conference
Sustainability and PPWR sessions draw brand-owner sustainability leads who rarely walk the full show floor.
Live Machinery Demo Aisles (Halls K–L)
exhibition
Converting-line demos attract technical buyers — linger here for unscheduled conversations with engineering teams.
Budget
Shell scheme
SEK 3788–4699 / m²
Raw space
SEK 2450 / m²
Standard booth
12 m²
Stand space rental for Scanpack is stated in Swedish Krona (SEK) excluding VAT. Bare space rental starts at 2,450 SEK/sqm (minimum 12 sqm). Turnkey modular shell stands include: Shell Stand Smart at 3,788 SEK/sqm; Shell Stand Open at 3,914 SEK/sqm; and Shell Stand Premium at 4,699 SEK/sqm (each package includes raw space, wall partitions, carpeting, spotlight bar, and electrical connection). Mandatory registration fees comprise the Expostart marketing service and badge lead scanner package at 8,900 SEK and exhibitor liability insurance at 1,550 SEK. Registered co-exhibitors pay 9,900 SEK. Optional elevated branding above 2.5 meters incurs an exposure fee of 10,000 SEK.
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Exhibition Space Rental
exhibitor · Raw Space Only (min 12 sqm)
SEK 2450 / per_sqm
Modular Shell Scheme Stand
exhibitor · Shell Stand Smart
SEK 3788 / per_sqm
Modular Shell Scheme Stand
exhibitor · Shell Stand Open
SEK 3914 / per_sqm
Modular Shell Scheme Stand
exhibitor · Shell Stand Premium
SEK 4699 / per_sqm
Mandatory Exhibitor Service Fee
exhibitor · Expostart & Digital Badge Scanner
SEK 8900 / fixed
Mandatory Exhibitor Liability Insurance
exhibitor · Standard Policy
SEK 1550 / fixed
Trade Visitor Admission
visitor · 4-Day Full Exhibition Pass
SEK 180 / pass
Conference Delegate Pass
visitor · Scanpack Summit Delegate Pass
SEK 2950 / pass
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Exhibition Space Rental | exhibitor | Raw Space Only (min 12 sqm) | SEK 2450 / per_sqm | official | |
| Modular Shell Scheme Stand | exhibitor | Shell Stand Smart | SEK 3788 / per_sqm | official | |
| Modular Shell Scheme Stand | exhibitor | Shell Stand Open | SEK 3914 / per_sqm | official | |
| Modular Shell Scheme Stand | exhibitor | Shell Stand Premium | SEK 4699 / per_sqm | official | |
| Mandatory Exhibitor Service Fee | exhibitor | Expostart & Digital Badge Scanner | SEK 8900 / fixed | official | |
| Mandatory Exhibitor Liability Insurance | exhibitor | Standard Policy | SEK 1550 / fixed | official | |
| Trade Visitor Admission | visitor | 4-Day Full Exhibition Pass | SEK 180 / pass | official | |
| Conference Delegate Pass | visitor | Scanpack Summit Delegate Pass | SEK 2950 / pass | estimate |
Decision
Answer these diagnostic questions to receive an authoritative recommendation on whether your organization should Visit, Exhibit, or Skip Scanpack 2027.
QUESTION 1 OF 8
What is your primary commercial objective regarding the packaging sector?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need supplier discovery, sustainability benchmarking, or a low-risk first look at Scandinavian packaging demand before exhibiting.
Best for
Packaging procurement directors, sustainability leads, and R&D engineers evaluating Nordic suppliers, live machinery demos, and PPWR-readiness solutions without committing to a stand.
Min. budget
$4,500.00
Timeline
4–6 weeks (book Gothia Towers early; pre-schedule matchmaking meetings 3–4 weeks out)
Risks
Triennial cadence — competitor relationships built here may not refresh for three years
Prime matchmaking slots fill if booked late
Venue-adjacent hotels sell out and raise trip cost
exhibit
You sell into food & beverage, pharma, personal care, or e-commerce packaging and can staff a 12+ sqm stand with technical demos.
Best for
Packaging machinery OEMs, substrate suppliers, converting equipment makers, and sustainability-tech vendors targeting Nordic brand owners with active capex budgets.
Min. budget
$55,000.00
Timeline
6–9 months (stand design, freight, staff scheduling, and pre-show outreach)
Risks
High fixed stand cost for a triennial show
Nordic buyers expect strong sustainability proof points
Long machinery sales cycles may not close within 12 months
skip
Your ICP is not in packaging procurement, travel budget is under ~$4,500, or you already cover Nordic buyers via interpack/Fachpack with a local partner.
Best for
Companies outside the packaging value chain, teams with no Nordic market ambition, or organisations that cannot allocate at least one week of travel budget.
Timeline
Not applicable
Risks
Missing the triennial window if competitors establish Nordic relationships
Limited virtual substitutes for live machinery demonstrations
Book with
Recommended providers
Gothia Towers / Svenska Mässan
1,200-room hotel integrated with exhibition halls; preferred option for exhibitors and delegates.
FAQs & glossary
Frequently asked
Glossary
Trust footer
5
References
5
Publishers
0
Date checked
Scanpack Official Portal
Scanpack Exhibitor Booking & Stand Packages
Scanpack Practical Visitor & Ticket Guide
Svenska Mässan Venue Guide
Display a free company card at your booth, or share your professional card on the show floor.
