Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Scandinavian Educational Technology Transformation is the Nordic region's leading conference and exhibition for teachers, educators, and school leaders.
Scheduled for April 6-7, 2027, at Kistamassan in Kista, Sweden, this event brings together thought leaders and practitioners to discuss the future of education and innovation.
Attendees will have the opportunity to explore various learning tools and methodologies that can enhance educational practices.
TL;DR
- 1Dates and Venue: Scandinavian Educational Technology Transformation takes place on April 6-7, 2027 at Kistamassan, Kista, Sweden.
- 2Scale and Focus: This event is the leading meeting place in the Nordic region for innovative and lifelong learning.
- 3Organiser: The event is organised by Easyfairs, known for hosting impactful educational events.
- 4Buyer Authority: Attendees include teachers, educators, and school leaders from across the Nordic region.
- 5Entry: Registration is open with discounts available until October 31, 2026.
Why visit
Attendees will gain insights into the latest educational technologies and methodologies, network with peers, and participate in interactive workshops. The event features a diverse range of exhibitors showcasing innovative solutions for the education sector, making it a must-attend for professionals looking to enhance their skills and knowledge.
Why exhibit
Exhibiting at the Scandinavian Educational Technology Transformation provides companies with the opportunity to showcase their innovative products and services to a targeted audience of educators and decision-makers. This event facilitates valuable networking opportunities and allows exhibitors to engage directly with potential clients and partners.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Teachers from various educational levels
School leaders and administrators
Educators focused on innovative teaching methods
Decision-makers in the education sector
Representatives from educational technology companies
Policy makers in education
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering educational technology solutions
Publishers of educational materials
Providers of training and professional development services
Organizations focused on innovative learning environments
Start-ups in the edtech space
Consultants in educational reform
Product categories
Key solution areas showcased across the event.
Digital learning tools and platforms
Educational software and applications
Interactive learning materials
Professional development resources for educators
Classroom technology and equipment
Assessment and evaluation tools
Location & Facilities
Venue
Kistamassan
Arne Beurlings Torg 5, 164 40 Kista
Facilities
Parking
Kistamassan in Kista typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Kistamassan in Kista typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Kistamassan for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
One day ticket until October 31, 2026
500General admission
Two day ticket until October 31, 2026
900
Who runs the show
Organisers
Easyfairs
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Kista, Sweden
Why it matters
Attending Scandinavian Educational Technology Transformation on 2027-04-06 to 2027-04-07 in Kista lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Scandic Victoria Tower
upscale
Kista, adjacent to Kistamässan40 m from Kistamässan to venuevoco Stockholm - Kista by IHG
upscale
Kista250 m from Kistamässan to venueAiden by Best Western Stockholm Kista
midscale
Kista650 m from Kistamässan to venueComfort Hotel Kista
economy
KistaLocal transport
Get around the city with these convenient transport options.
Metro (Tunnelbana)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forKista station to Kistamässan
Kista is served by Stockholm metro; the venue sits in the Kista business district. Fares not confirmed in captures for this route.
Airport shuttle
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forHotel to Kistamässan
Aiden by Best Western Stockholm Kista lists an airport shuttle among its amenities; other Kista hotels are within walking distance of the venue.
Taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forKista hotels to Kistamässan
Distances of 40-650 m between the listed Kista hotels and the venue make taxis largely unnecessary on show days.
taxi
Estimated costApprox. USD taxi/rideshare from ARN to venue (estimate; confirm before travel)
Best forStockholm Arlanda Airport (ARN) to Kistamassan
taxi
Estimated costApprox. USD taxi/rideshare from BRS to venue (estimate; confirm before travel)
Best forStockholm Bromma Airport (BRS) to Kistamassan
taxi
Estimated costApprox. USD taxi/rideshare from NYO to venue (estimate; confirm before travel)
Best forStockholm Skavsta Airport (NYO) to Kistamassan
Weather
April 2027 April daytime highs typically in the single digits to low teens Celsius, with overnight lows that can drop to around or slightly below freezing. Confirm the forecast before travel. April is a transitional spring month in the Stockholm region, with frequent passing showers and variable cloud cover; rain is possible on any show day, so plan indoor alternatives and allow extra time for the walk to the halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Kistamässan is in Kista, Stockholm's ICT and telecom cluster; several nearby hotels (Scandic Victoria Tower, voco Stockholm - Kista by IHG, Aiden by Best Western) list free Wi-Fi, so connectivity for exhibitor demos and buyer meetings is straightforward. Confirm mobile roaming or a local Swedish SIM for business visitors.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language in Kista
Swedish is the everyday language of the Kista business district and of most of the surrounding tech offices, but English is very widely spoken in Stockholm hotels, on public transport and at the venue. If a session or stand conversation runs in Swedish, it is normal to ask for an English summary.
Punctuality and the fika break
Meetings in Stockholm start on time and run to a tight agenda. A fika, the mid-morning or mid-afternoon coffee break, is a standard and welcome way to open an informal conversation with a Swedish counterpart, and the venue cafes are busy at those hours.
Cashless payments and alcohol rules
Sweden is close to cashless: cards, contactless taps and mobile wallets such as Swish cover taxis, cafes, hotels and metro tickets, so keep only a small amount of kronor (SEK) as backup. Takeaway alcohol is sold through the state-run Systembolaget chain, which keeps short weekday and Saturday hours and closes on Sundays.
April weather and daylight
April in the Stockholm region is transitional: daytime highs typically reach the single digits to low teens Celsius, nights can still touch or dip below freezing, and passing showers are common. Days lengthen quickly through the month, so an early arrival still gives daylight for the walk from Kista station to Kistamässan.
Tipping and service charges
Service is generally included in Swedish prices, and tipping is optional - rounding up or adding roughly 5-10 percent at a sit-down restaurant is a normal courtesy but not expected in cafes or taxis. Card terminals usually offer preset tip buttons, which you can decline.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Kista; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Kista; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Kistamassan: Kista, adjacent to Kistamässan: Scandic Victoria Tower; Kista: voco Stockholm - Kista by IHG; Kista: Aiden by Best Western Stockholm Kista.
Ride-hail: Ride-hailing apps are commonly used in Kista; confirm local availability before travel.
Public transit: Kistamässan sits in Kista, about 15 km north-west of central Stockholm, and the metro is the default way to reach it. Take the blue line (Tunnelbana 11) towards Akalla and get off at Kista station, then follow the signs for roughly a 10-minute walk (about 700-800 m) through the Kista business district to the halls. From Stockholm Arlanda Airport, the fastest option is the Arlanda Express to Stockholm Central (about 20 minutes) followed by blue line 11 to Kista (about another 20 minutes); the cheaper alternative is the SL commuter train (pendeltåg) from Arlanda Central towards Stockholm, changing at Helenelund or Central for the metro or a local bus, with a supplementary station fee added to the SL fare at Arlanda. Airport coaches run to the Stockholm city terminal, where you change to the metro. Budget approximately SEK 43-46 for an SL 75-minute single ticket in the SL app, around SEK 350 for a 72-hour SL pass, roughly SEK 300-350 one way on the Arlanda Express and about SEK 130-160 for the airport coach; all of these are approximate and should be confirmed live. Buy tickets in the SL app or tap a contactless bank card, as cash is rarely used. A taxi from central Stockholm to Kista takes roughly 25-35 minutes depending on traffic, but with hotels between 40 m and 700 m of the venue, most visitors will not need one during show days.
Parking: On-site parking is available at Kistamassan; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: April 2027
Temperature: April daytime highs typically in the single digits to low teens Celsius, with overnight lows that can drop to around or slightly below freezing. Confirm the forecast before travel.
Seasonality: April is a transitional spring month in the Stockholm region, with frequent passing showers and variable cloud cover; rain is possible on any show day, so plan indoor alternatives and allow extra time for the walk to the halls.
Packing: April in Kista is early spring: expect cool mornings near freezing, daytime highs in the single digits to low teens Celsius, and changeable skies. Pack a warm mid-layer, a windproof and water-resistant outer shell, and shoes suited to wet pavements for the walk between hotels and Kistamassan. A compact umbrella and a scarf or gloves are useful for early starts and evening returns.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Scandinavian Educational Technology Transformation usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Lock in your SETT-dagarna ticket
T-2
Reserve a Kista hotel
T-3
Check passport and Schengen status
T-4
Book travel to Stockholm Arlanda (ARN)
T-5
Set up Stockholm public transport
T-6
Build your session plan
T-7
Check the Stockholm forecast
T-8
Prepare documents and payments
T-9
Do the venue walk-through
T-10
Arrive 30-45 minutes early
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Kistamassan
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Scandinavian Educational Technology Transformation registration concourse
Kistamassan
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Kistamassan
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 500 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 500 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Scandinavian Educational Technology Transformation fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
Where and when does SETT-dagarna take place?
SETT-dagarna is held at Kistamässan in Kista, in north-west Stockholm, Sweden. The upcoming edition is listed for spring 2027; check settdagarna.se for the confirmed date range before booking flights, because the schedule page is the authoritative source.
How do I get from Stockholm Arlanda Airport to Kistamässan?
Arlanda (ARN) is about 30-35 km north of Kista. The quickest route is the Arlanda Express to Stockholm Central (about 20 minutes) and then metro blue line 11 towards Akalla to Kista station, followed by a 10-minute walk. Alternatively take the SL commuter train towards Stockholm and change at Helenelund or Central for the metro or a local bus, or take a taxi directly to the venue in roughly 25-35 minutes depending on traffic.
What ticket options does SETT-dagarna sell?
The listing shows two tickets: a one-day ticket at SEK 500 and a two-day ticket at SEK 900, both advertised at those rates for purchases made until 31 October 2026. Buy through settdagarna.se and keep the confirmation, since it may be requested at badge pick-up.
Can I reach Kistamässan by metro instead of a taxi?
Yes. Take metro blue line 11 towards Akalla and get off at Kista station; the venue is a signposted walk of about 10 minutes through the Kista business district. Because the closest hotels sit 40-700 m from the halls, most visitors do not need a taxi on show days at all.
Which hotels are closest to the venue?
Seven properties cluster around Kistamässan: Scandic Victoria Tower (about 40 m), voco Stockholm - Kista by IHG (about 250 m), Forenom Aparthotel Stockholm Kista (about 320 m), Comfort Hotel Kista (about 580 m), Aiden by Best Western Stockholm Kista (about 650 m), Scandic Kista (about 690 m) and Good Morning Kista (about 1.6 km). Book early in April, when Stockholm hotel demand rises.
Is parking available at Kistamässan?
Yes, the venue has on-site parking, with rates and hall access confirmed by the organiser or venue rather than published in the listing. If you drive, allow extra time on the first morning and check current parking charges on the Kistamässan or settdagarna site.
Do I need a visa to attend a trade event in Stockholm?
It depends on your nationality. Sweden is in the Schengen area: EU/EEA and Swiss citizens travel freely, while many other passport holders need a Schengen short-stay type C visa. Apply through the Swedish embassy, consulate or an authorised visa centre in your country, allow several weeks for processing, and carry a printed copy of your SETT-dagarna registration and hotel booking with your travel documents.
How much does public transport cost around Kista?
Approximate figures to budget with: an SL 75-minute single ticket costs roughly SEK 43-46 in the SL app, a 72-hour SL pass roughly SEK 350, the Arlanda Express roughly SEK 300-350 one way and airport coaches roughly SEK 130-160. Journeys to or from Arlanda station carry a supplementary station fee on top of the SL fare. Confirm live fares in the SL app before travel.
Can I pay by card in Stockholm, or do I need cash?
Sweden is largely cashless. Cards, contactless payments and mobile wallets such as Swish are accepted at hotels, restaurants, taxis and the venue, and metro tickets are bought in the SL app or tapped with a bank card. Carry a small amount of kronor (SEK) only as backup.
How should I plan around the April weather in Stockholm?
April is a transitional spring month: daytime highs typically sit in the single digits to low teens Celsius, nights can still touch or dip below freezing, and passing showers are frequent. Pack layers and waterproof shoes, and allow extra time for the walk between Kista station, your hotel and the halls.
Glossary
- SETT-dagarna
- The Swedish spring meeting held at Kistamässan in Kista, north-west Stockholm. The listing covers the upcoming edition, ticketed as a one-day or two-day pass.
- Kistamässan
- Exhibition and conference venue in the Kista district of Stockholm. The surrounding blocks hold most of the hotels used by SETT-dagarna visitors, several of them within a 5-10 minute walk of the halls.
- Kista
- Stockholm district about 15 km north-west of the city centre, known as Sweden's ICT and tech cluster. Served by metro blue line 11 at Kista station and by pendeltåg at nearby Helenelund.
- SL (Storstockholms Lokaltrafik)
- Stockholm's public transport authority. One ticketing system covers metro, buses, commuter rail, trams and ferries; tickets are bought in the SL app or with a contactless bank card.
- Tunnelbana
- The Stockholm metro. Blue line 11 runs to Kista station, from where the venue is a signposted walk of roughly 10 minutes through the Kista business district.
- Pendeltåg
- Stockholm commuter rail. Useful for travellers coming from Stockholm Arlanda Airport or Uppsala; Helenelund is the closest pendeltåg stop to Kistamässan, with a walk or local bus for the last stretch.
- Arlanda Express
- Dedicated fast train linking Stockholm Arlanda Airport with Stockholm Central in about 20 minutes. From Central, blue line 11 continues to Kista.
- SL single ticket (75-minute ticket)
- A journey ticket valid for 75 minutes of transfers across metro, bus, tram and commuter rail inside the SL area. Journeys to and from Arlanda station carry an extra station fee.
- Early-booking rate
- The discounted SETT-dagarna ticket prices advertised for purchase until 31 October 2026: SEK 500 for a one-day ticket and SEK 900 for a two-day ticket.
- Fika
- The Swedish coffee-and-pastry break, usually taken mid-morning and mid-afternoon. Scheduling a fika is a normal way to open an informal meeting during show days.
- Schengen area
- The group of European countries, including Sweden, that share short-stay visa and border rules. A Schengen type C visa covers a trade-fair visit of up to 90 days within any 180-day period.
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Also known as
Alternate names and search phrases for this event.
- Scandinavian Educational Technology Transformation 2027
- Scandinavian Educational Technology Transformation Kista 2027
- Kista Sweden
- Education & Training Kista 2027
- Education & Training Conference & Exhibition Kista
- Digital learning tools and platforms
- digital transformation expo
- Kista technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.