Electrification and hybrid propulsion
What electrification and hybrid propulsion means for buyers and exhibitors in this sector.

Join us at the Scandinavian Dive Show on 13-14 February 2027 at Åby Arena, Gothenburg, Sweden, the premier event for diving enthusiasts and marine brands.
Dates
13–14 Feb 2027
City / country
Gothenburg, Sweden
Venue
Åby Arena
Event overview
The Scandinavian Dive Show is the leading exhibition for diving, freediving, marine conservation, and underwater photography in the Nordics. Taking place at Åby Arena in Gothenburg, this event gathers divers, adventure seekers, and marine brands for a weekend filled with workshops, seminars, and exhibitions.
From beginner workshops to advanced technical seminars, the show offers a window into everything the underwater world has to offer. Scandinavian Dive Show takes place in Gothenburg, Sweden.
TL;DR
Visitors will have the opportunity to connect with leading brands in the diving industry, attend informative workshops, and participate in exciting seminars. Attendees include divers, adventure seekers, and brands from the marine industry. Tickets will be available for purchase closer to the event date.
Dykmassan is where Swedish and Nordic dive businesses meet their end customers in person over a single February weekend at Åby Arena in Mölndal, greater Gothenburg. Attendees include divers, adventure seekers, and brands from the marine industry.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
2Åbyarenavägen 10, 431 62 Mölndal, Gothenburg, Sweden
Åby Arena in Gothenburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Åby Arena in Gothenburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Åby Arena for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
X-Ray Magazine
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-02-13 to 2027-02-14, Scandinavian Dive Show in Gothenburg covering Diving gear and accessories, Freediving equipment, Marine conservation products, Underwater photography equipment, Divin gives marine buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Electrification and hybrid propulsion
What electrification and hybrid propulsion means for buyers and exhibitors in this sector.
Connected helm and telematics
What connected helm and telematics means for buyers and exhibitors in this sector.
Sustainable materials and refit
What sustainable materials and refit means for buyers and exhibitors in this sector.
Experience-led watersports demand
What experience-led watersports demand means for buyers and exhibitors in this sector.
Supply-chain regionalisation
What supply-chain regionalisation means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Göteborg Landvetter Airport
to venue
by car
A range of accommodation options near the venue and across key areas.
Best Western Plus Åby Hotel
USD 150–190 / night
The only hotel in the captured set that is effectively on the arena doorstep, so it suits exhibitors with early build-up and visitors carrying heavy kit. Book as soon as your dates are fixed.
Good Morning Mölndal
USD 95–122 / night
Best value in the walkable radius; a 6-8 minute walk to the hall, which is manageable in winter kit but bring waterproof boots for slush.
Scandic Mölndal
USD 150–190 / night
Breakfast (paid), free Wi-Fi, free parking, hot tub, air conditioning, pet-friendly, fitness center, bar and restaurant; 810 m walk to the arena.
Hotel Mölndals Bro
USD 150–190 / night
Mölndal centre location gives you restaurants and shops within a couple of minutes; the arena is a 15-minute walk or a short Västtrafik hop.
Quality Hotel The Weaver
USD 150–190 / night
Slightly further from the hall and best used as overflow capacity when the Åby and Mölndal centre hotels are booked out; plan a taxi or bus leg each morning.
Åby Hotel
USD 150–202 / night
Independent hotel in Mölndal marketed for Åby Arena visits; useful when the arena-adjacent chains sell out on show weekend.
sourceGet around the city with these convenient transport options.
Airport coach (Flygbussarna)
The coach connects the GOT terminal with central Gothenburg, from where the arena district is roughly 9-10 km south toward Mölndal/Åby. Allow 45-60 minutes door to door including the change.
Taxi
Captured Google Maps routes put GOT to Åby Arena at 23.9-27.7 km and 22-27 minutes by road. Traffic on the E6/E20 corridor and winter road conditions can add time, so leave a buffer for a Friday arrival.
Tram / bus (Västtrafik)
Buy before boarding in the app or from a machine - cash is not accepted on board. Check the live travel planner for the current tram or bus line serving the Åby Arena stop on your day.
Regional train + local connection
Useful if you stay in central Gothenburg: the regional train run to Mölndal is quick and the remaining hop to the arena is short, which keeps you out of show-weekend traffic.
Walking
Best Western Plus Åby Hotel is about 70 m from Åby Arena, Good Morning Mölndal about 570 m and Scandic Mölndal about 810 m per captured hotel distances; in February, allow extra minutes for icy or slushy pavements.
Car / parking
Parking serves the arena but capacity is finite on a show weekend, and exhibitors with heavy kit should ask about loading access and build-up slots rather than relying on visitor parking.
Weather
Gothenburg in mid-February sits near freezing: expect daytime highs around 2-4 C, overnight lows of about -3 to -1 C, frequent overcast skies and a mix of light rain, sleet and snow showers, with short daylight hours. Snow cover is possible but not guaranteed, and the west coast wind makes it feel colder on the walk between the Mölndal hotels and Åby Arena. Build slack into airport-to-venue transfers - a GOT taxi run of 25-30 minutes is normal, but February road conditions can stretch it - and keep a waterproof outer layer accessible for the 5-15 minute walks from the nearby hotels. Indoor halls are heated, so a removable mid-layer is more practical than a single heavy coat.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Swedish mobile coverage is strong in Gothenburg and Mölndal, with 4G/5G available around Åby Arena and on the tram and bus routes. Visitors travelling on an EU/EEA SIM benefit from roam-like-at-home pricing for calls, texts and data; visitors from outside the EU should buy a local prepaid data SIM or an eSIM before arrival rather than paying roaming rates. Hotel and venue Wi-Fi is common but not guaranteed across every hall, so download your ticket, the organiser schedule and the Västtrafik app before you travel, and carry a power bank for a full day of photographing product labels and booth contacts.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Money and payments
Sweden uses the krona (SEK) and runs close to cashless: cards and mobile payments are standard at hotels, restaurants, arena vendors and transit ticket machines, and some venues no longer accept cash at all. A contactless card or phone wallet covers almost everything at Dykmassan, so you rarely need to withdraw kronor.
Getting around
Västtrafik runs Gothenburg's trams, buses and ferries, and its zone A ticket covers the Gothenburg-Mölndal corridor that includes the Åby Arena stop. Buy in the app or from a machine before boarding, validate the ticket, and allow extra time on cold February days when walking between the Mölndal hotels and the hall.
Language
Swedish is the local language, with English widely and comfortably spoken by hotel, transport and venue staff - and by most exhibitors in the Swedish dive trade. Product sheets and price lists at the fair lean Swedish, so ask for English documentation if you need it for a purchasing decision back home.
Tipping and meals
Service is normally included in Swedish prices, and tipping is modest and optional - rounding up or adding around 5-10 percent for good table service is plenty. Lunch queues in the arena area peak between 12:00 and 13:00 on show days, so eat slightly early if you want to keep a booth meeting schedule.
Queues and punctuality
Swedes tend to be punctual and orderly: arrive at the time you booked a meeting, queue on the right of escalators, and keep to the marked lanes at the arena entrance and cloakroom. Badge checks at Åby Arena move quickly when visitors have their ticket open on the phone before reaching the door.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: GOT
Gothenburg Landvetter (GOT) is the arrival airport for Dykmassan, roughly 25-30 minutes by road from Åby Arena. Captured Google Flights quotes for a single adult economy round trip departing 13 February 2027 and returning 17 February 2027 were around SEK 2,631 for London Heathrow via Frankfurt (about 4 hr 25 min), SEK 3,043 for the British Airways nonstop from Heathrow (about 2 hr) and SEK 6,900 for New York JFK via Helsinki (about 12 hr), all flagged as currently typical rather than guaranteed. Long-haul origins including Dubai, Tokyo, Singapore and Sydney returned no usable fare rows in that capture, so run a live fare search before committing. If your dates are flexible, shifting a day either side of the show weekend often beats paying the Friday premium.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Göteborg Landvetter Airport (GOT). Allow road or rail time to Åby Arena; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Åby Arena: Åby / Mölndal, about 70 m from Åby Arena: Best Western Plus Åby Hotel; Åby / Mölndal, about 570 m from Åby Arena: Good Morning Mölndal; Åby / Mölndal, about 810 m from Åby Arena: Scandic Mölndal.
Ride-hail: App-based ride-hailing works in Gothenburg - Uber is the mainstream option, and local taxi firms such as Taxi Göteborg also take bookings by app or phone. Check availability in your app on the day, since supply tightens on Friday evenings and when the arena empties at close. Expect roughly the same bands as a metered taxi: about SEK 550-750 for the GOT airport run to Åby Arena and a short Mölndal-to-arena hop in the SEK 100-200 region; confirm the quoted price in the app before you confirm the ride. Pre-booking a return trip for the end of the show day is the simplest way to avoid a wait in the cold.
Public transit: Public transport in Gothenburg and Mölndal is run by Västtrafik and covers trams, buses and ferries on one ticketing system. For Dykmassan you want the Åby Arena stop, reached from central Gothenburg or Mölndal centre on the tram or bus network; check the live travel planner on the day because which line is quickest depends on your starting point. Buy a zone A single (approximate SEK 45-60, valid for 90 minutes of onward travel) in the app or from a ticket machine before boarding, and load it onto your phone so you are not hunting for a machine in the cold. Weekend services run less frequently in the early morning, so check the first departure if you plan to arrive at opening time.
Parking: Åby Arena has parking serving the halls, with capacity that is comfortable for a normal event but finite on a February show weekend. Confirm the current day rate (approximate SEK 50-150 per show day) and any height restrictions with the venue or organiser before driving. Exhibitors with heavy equipment should ask about build-up access, loading bays and long-stay parking rather than using visitor spaces; visitors driving from central Gothenburg should allow extra time on the E6/E20 corridor on Friday afternoon and in sleet.
Plan and pack for the event climate.
Month: February 2027
Temperature: February in Gothenburg typically sits near freezing, with daytime highs around 2-4 C and overnight lows around -3 to -1 C. Wind off the west coast makes it feel colder at the arena entrance and on station platforms; treat it as cold winter conditions rather than a mild coastal spring.
Seasonality: February is a wet, overcast month in western Sweden, with frequent light rain, sleet or snow showers and short daylight hours - sunrise is late and it is dark again by the end of the show afternoon. Snow lying on the ground is possible but not guaranteed, and pavements can alternate between slush and ice across a single weekend.
Packing: Pack insulated layers with a removable mid-layer, a windproof and waterproof outer shell, warm gloves, a hat and a scarf for the walks between the Mölndal hotels and Åby Arena, plus waterproof footwear with grip for slushy or icy pavements. Indoor halls are heated, so you will want to shed the outer shell at the cloakroom; bring a compact bag for that and a power bank for a long day of photographing equipment and price tags.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Scandinavian Dive Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-14: book a refundable Mölndal hotel close to the arena - Best Western Plus Åby Hotel (about 70 m), Good Morning Mölndal (about 570 m) or Scandic Mölndal (about 810 m) - before show-weekend rates firm up.
T-12: reserve GOT flights; captured London-Gothenburg round trips sat around SEK 2,600-3,000 for 13-17 February 2027, so flexing your dates may be cheaper than flying Friday to Sunday.
T-12: check passport validity and, if you need a Schengen short-stay visa, start the application now rather than in January.
T-10: work out your Västtrafik plan - a zone A single covers tram and bus travel across Gothenburg and Mölndal, and the app or ticket machine is quicker than paying on board.
T-10: write a gear shortlist (drysuit, regulator set, dive computer, fins, torch) so you compare specific models instead of browsing the whole hall.
T-7: reserve any try-dive, pool session or seminar seat the organiser publishes in advance; weekend slots at a two-day fair go first.; T-7: pack for a Nordic February - insulated mid-layer, windproof and waterproof shell, warm gloves, hat and waterproof boots for slushy pavements.
T-5: load a payment card into your phone and check contactless limits; Swedish venues are effectively cashless.
T-5: charge power banks and clear phone storage - you will photograph product labels, price tags and booth contacts all day.
T-3: confirm your transfer plan from GOT or the hotel and allow 45-60 minutes for the arena run in winter conditions.
T-3: check the weather forecast for Gothenburg and build a 20-minute buffer into Friday afternoon transfers on the E6/E20 corridor.
T-1: print or download your ticket and note the hall opening times so you arrive in the first hour when demonstration slots are free.
T-14: confirm the Dykmassan dates (13-14 February 2027) and save the organiser schedule page so you know which demos and talks you want to catch at Åby Arena.; Show day: keep a note of every booth you want to revisit and the price or delivery term quoted, then compare before committing.
Registration and hall orientation at Åby Arena
Supplier meetings and product demos
Final negotiations and follow-up
Scandinavian Dive Show registration concourse
Åby Arena
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Åby Arena
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Scandinavian Dive Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Scandinavian Dive Show, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Diving gear and accessories and Freediving equipment solutions and benchmarking suppliers at Scandinavian Dive Show in Gothenburg.
Min. budget
$5,831.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Diving gear and accessories and Freediving equipment products who need qualified meetings with the event's trade audience.
Min. budget
$26,239.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Gothenburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.