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    Dates

    15–18 Nov 2026

    City / country

    Riyadh, Saudi Arabia

    Venue

    Riyadh Front Exhibition & Conference Center (RFECC)

    Time

    4:00 PM – 11:00 PM

    20 Floor Picks

    Matched booths for Saudi Food Expo

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    Notable exhibitors

    Companies exhibiting at Saudi Food Expo include A&M Rare LLC, AAYZ Trading, Aegan International DMCC, Aftco and AKLIFE FMCG TRADING COMPANY.

    • A&M Rare LLC
    • AAYZ Trading
    • Aegan International DMCC
    • Aftco
    • AKLIFE FMCG TRADING COMPANY

    Event overview

    Overview

    Saudi Food Expo 2026 is a ground-breaking exhibition that unites marketing and sales, offering a platform for exhibitors to expand their business, develop networks and increase regional sales. The event is designed to help businesses capitalize on the growing $54 billion food industry in Saudi Arabia.

    It provides access to decision-makers, buyers of food supplies, restaurant equipment, and hospitality services, and facilitates direct deals with new vendors, wholesalers and suppliers. The expo runs from 15.

    November 2026 at Riyadh Front Expo, Riyadh, with opening times from 4:00 PM to 11:00 PM daily. (

    TL;DR

    1. 1Dates: 15-18 November 2026, Riyadh Front Expo, Riyadh, Saudi Arabia. (Source:
    2. 2450+ exhibitors, 900+ brands, and 15,000+ expected key visitors from 60 countries. (Source:
    3. 3Focus on the $54 billion food and beverage industry in Saudi Arabia. (Source:
    4. 4Opening hours: 4:00 PM:00 PM daily. (Source:
    5. 5$400,000+ marketing campaigns supporting the event. (Source:

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Decision makers (Source:
    Key visitors from 60 countries (Source:
    Buyers of food supplies, restaurant equipment, and hospitality services (Source:

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Food and beverage manufacturers (Source:
    Suppliers and distributors (Source:
    Hospitality equipment providers (Source:

    Product categories

    Key solution areas showcased across the event.

    Food & Beverage
    Food Supplies
    Restaurant Equipment
    Hospitality Services

    Location & Facilities

    Venue

    Halls & areas

    4
    Hall 1Hall 2Hall 3Hall 4

    Riyadh Front Exhibition & Conference Center (RFECC)

    RPPH+7PH, King Khalid International Airport, 13413 Riyadh, Saudi Arabia

    Facilities

    Parking

    More than 5,500 free parking spots available, including accessible parking close to entry points. Additional parking makes more than 7,500 parking spaces available at the venue. Free on-site parking for up to 7,500 vehicles on a secure site with direct drive-in access to exhibition halls. Valet parking can be provided at the organiser's request. [

    7,500 spaces ·

    Accessibility

    Riyadh Front Exhibition and Conference Center offers equitable and step-free access to the venue. Parking for people with special needs is available at the venue for all events. Toilets for people with special needs are easily accessible and available at the venue. Wheelchair accessibility is available throughout. [Source:

    Prayer rooms

    Prayer rooms for men and women are available within the Roshn Front complex. (2022 data for venue FAQ confirmation) [

    On-site shuttle

    Public transportation to the venue is currently not available, but organisers may be able to arrange shuttle services. Free shuttle rides have been provided at comparable events between Princess Noura University (Metro Station) and Riyadh Front Exhibition. We recommend checking with Saudi Food Expo organisers before the event. (2022 data for venue FAQ confirmation) [

    Food options

    ROSHN Front dining district, Venue F&B outlets

    On-site dining

    Parking: More than 5,500 free parking spots available, including accessible parking close to the entry points. Additional parking makes more than 7,500 parking spaces available at the venue. (2022 data) Free parking for up to 7,500 vehicles on a secure site with direct drive-in access to all exhibition halls. [

    Gate: Exhibitors with a parking permit should follow static traffic signs to entrance gates; the permit indicates which gate(s) provide access to parking. (2022 data) [Source:

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Sunday 15 November 2026:4:00 PM – 11:00 PM
    Monday 16 November 2026:4:00 PM – 11:00 PM
    Tuesday 17 November 2026:4:00 PM – 11:00 PM
    Wednesday 18 November 2026:4:00 PM – 11:00 PM
    • Trade Visitor Pass

      Free registration for qualified food distributors, hospitality operators, supermarket buyers, and chefs

    • VIP Hosted Buyer Badge

      Access to dedicated buyer lounge, pre-scheduled business meetings, and VIP executive networking events

    Register

    Who runs the show

    Organisers

    SAE Exhibitions

    Organiser (Head Office Dubai)

    International Arabian Exhibitions

    Organiser (Riyadh Office)

    Wael Alsebai

    Contact Person

    What's on

    Programme

    Sponsors

    First Milling

    Hashi Basha Company

    Second Milling Company

    UNOX

    How the last edition performed

    Previous edition

    Current edition

    2026 · 23,500 visitors · 450 exhibitors

    Pre-show estimates from multiple trade portals: 450 exhibitors, 23,500 professional visitors, 18,000 sqm. Official site does not publish these counts directly. (2026 data)

    Forecast — not final

    Visitors

    45,000

    Exhibitors

    450

    Floor area (sqm)

    18,000

    Growth over time

    New this edition

    • 1

      Saudi Food Show Excellence Awards

      Awards were presented in 10 categories honoring outstanding exhibitors: Best Luxury Product, Best Coffee Innovation, Best Innovative Packaging, Best Food Innovation, Best Saudi Product, Best Plant-Based Product, Best Snack Product, Best Dairy Product, Best Beverage Product, and Best Healthy Product. [2025 edition]

      Source
    • 2

      Saudi Food Summit

      A high-level summit featuring expert speakers from IFFCO Professional, General Mills, Tamimi Markets, and Daymon discussing AI adoption in retail, personalisation, and consumer-centric innovation. [2025 edition]

      Source
    • 3

      Top Table Saudi

      Interactive culinary masterclasses with Saudi and international chefs, including Top Chef Middle East participant Areej Al-Shareef, showcasing the evolution of local gastronomy and rich Saudi ingredients. [2025 edition]

      Source
    • 4

      Expanded National Pavilions

      Country pavilions from GCC nations, USA, Switzerland, Spain, Poland, Norway, Brazil, Thailand, Singapore, China, and South Korea. First-time participants included Russia, Vietnam, New Zealand, Canada, Germany, Morocco, and Tunisia. [2025 edition]

      Source

    Photos

    Saudi Food Expo 2025 3D floor plan at Riyadh Front Exhibitions and Conferences Center
    Saudi Food Expo 2025 3D floor plan at Riyadh Front Exhibitions and Conferences Center

    Testimonials

    We are thrilled to participate in the show as a top agricultural brand in the Middle East, and we are proud to serve its stakeholders and the agricultural community with our industry-leading technologies. We are happy to contribute successfully to Saudi Arabia's sustainable development by investing in firms that deliver high-quality products and services on a local and regional scale. This is a delight, and what pleases us the most is that the turnout was from individuals as well as facilities

    Afnan Ehab Hameed · Marketing Executive · Tabuk Agriculture Development Co · 2022

    A platform for many local and international exhibitors, from enterprises, suppliers and investors, to generate new chances, interact and expand

    Wael Al-Sebai · Expo Director and General Manager of Business Development · International Arabian Exhibitions · 2022

    Next edition outlook

    2026
    estimated

    The 2026 edition of Saudi Food Show is scheduled for November 15, 2026 at Riyadh Front Expo, Riyadh. The event is expected to build on the momentum of the 2025 edition which attracted over 1,300 exhibitors and 40,000 visitors from 100 countries. With Saudi Arabia's F&B market projected to continue growing and the Kingdom's food industry sector estimated to reach SAR 247 billion by 2030, the 2026 edition is positioned to expand further with additional international pavilions and enhanced focus on innovation, food security, and localization aligned with Vision 2030. [

    Expanded international pavilion participation following first-time exhibitors from Russia, Vietnam, New Zealand, Canada, Germany, Morocco, and Tunisia in 2025 Greater focus on food manufacturing and processing technologies aligned with Saudi localization goals Increased emphasis on AI adoption in retail and supply chain innovation following the 2025 Saudi Food Summit discussions Continued growth in the Saudi Food Show Excellence Awards categories and participation

    Impact

    A bigger and stronger platform

    The Saudi Food Show 2025 concluded its three-day event with over 1,300 companies representing 100 countries, highlighting innovations in the food industry and its pivotal role in supporting Saudi Vision 2030 goals. Held at the Riyadh Front Exhibition and Conference Center from May 12 to 14, the event transformed the space into a vibrant hub where thousands explored cutting-edge products and innovations. The Saudi Authority for Industrial Cities and Technology Zones (MODON) signed industrial and logistics agreements worth SAR 350 million on the sidelines, part of its strategic efforts to empower the food sector. Opening day alone witnessed food industry and logistics investment agreements totaling more than SAR 600 million. The event reinforced Saudi Arabia's position as a gateway into a rapidly modernising consumer market, with the Kingdom's F&B sector projected to reach $24.29 billion by the end of 2025. [

    Audience quality

    High-value decision-makers

    The 2025 edition attracted more than 40,000 visitors from 101 countries, with over 1,300 exhibitors from 41 countries. The event drew top business leaders and buyers from around the world, including international ambassadors from. New Zealand, Malaysia, and Italy, signaling strong global interest in expanding food trade with Saudi Arabia. Fawaz Shakaa, CEO of Farm Dairy Company and board member of the Jordan Chamber of Industry, noted that consumption patterns in the country are evolving, with more consumers showing a growing preference for international products, making the Kingdom a key market. Mexico's iAURA engaged with more than 100 potential buyers, generating significant interest in its chickpea portfolio. Japanese exhibitors reported that many buyers showed interest in their products, with follow-up needed to convert to actual business. The event attracted thousands of leading global companies and national pavilions, with exhibitors praising the quality of business interactions. [

    Exhibitor outcomes

    Real business growth

    Brazilian companies participating in the 2025 edition reported an expectation of generating approximately US$40 million in business during the event and the subsequent 12 months, according to ApexBrasil. The opening day alone witnessed food industry and logistics investment agreements totaling more than SAR 600 million, with companies including Kudu and Yousef Abdul Latif Jameel Group finalizing deals. Strategic partner MODON signed 10 industrial, logistics, and investment agreements worth SAR 350 million with the private sector during the event. Mexico's iAURA confirmed they will return every year after engaging with over 100 potential buyers and seeing strong interest in their chickpeas. Japanese exhibitors noted many buyers showed interest in their products and they would follow up to convert to actual business. These figures demonstrate the event's capacity to generate tangible commercial outcomes for international exhibitors. [

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Saudi Arabia and the wider GCC/Middle East

    Why it matters

    Saudi Food Expo 2026 takes place at a pivotal moment for the Kingdom's food and beverage sector. Saudi Arabia's F&B market was valued at USD 36.35 billion in 2025 and is projected to reach USD 50.38 billion by 2031 at a 5.59% CAGR, making it the largest food and drink market in the GCC. The Kingdom imports roughly 80% of its food requirements and over 70% of its fresh fruit, creating substantial opportunities for international exporters, ingredient suppliers, and food manufacturers. Under Vision 2030, a USD 70 billion government investment is being funneled into processing plants to bolster domestic agri-food capabilities and reduce import reliance. The foodservice sector is expanding rapidly, with the market projected to grow from USD 30.1 billion in 2025 to USD 48.06 billion by 2031. Mega-events including Riyadh Expo 2030 and FIFA World Cup 2034 will further fuel F&B consumption in tourism and hospitality. For exhibitors and visitors, the Expo provides direct access to decision-makers, buyers, and distributors in one of the world's fastest-growing food markets, with 450+ exhibitors, 900+ brands, and 15,000+ expected key visitors from 60 countries

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Clean-label and natural ingredient reformulation

    Saudi consumers are increasingly rejecting artificial additives, prompting the SFDA's trans-fat ban to drive reformulations across carbonated drinks, baked goods, and ready-to-eat meals. Over half of Saudi food manufacturers are actively reformulating to reduce synthetic additives. Excise taxes of 50% on soft drinks and 100% on energy drinks are pushing brands toward natural ingredients and healthier alternatives. Clean-label and organic systems are expected to grow from 5-8% of ingredient value in 2026 to 15-20% by 2035

    Source
    02

    Vision 2030 food security and local production

    Vision 2030 policies are steering oil revenues into bolstering domestic agri-food capabilities to reduce import reliance. A significant government investment of USD 70 billion is being funneled into processing plants. The dairy sector has surpassed 121% self-sufficiency, contributing 46% to agricultural GDP. Saudi Arabia's food industry sector reached SAR 166.1 billion in 2024, growing 9.2% year-on-year, and is projected to reach SAR 247 billion ($65.9 billion) by 2030 at a 6.8% CAGR

    Source
    03

    Halal food market expansion and premiumization

    The Saudi halal food market was estimated at approximately $43.4 billion in 2024, projected to reach $126.8 billion by 2033 at an 11.7% CAGR. Halal certification is a mandatory regulatory requirement for all food products sold in Saudi Arabia. Saudi Arabia commands 61% of the GCC meat market, with the halal meat market projected to hit $8.73 billion by 2034. The Gulf Standardization Organization updated GSO 2055-1 Halal Food Standards in early 2026

    Source
    04

    Rapid growth of quick commerce and online grocery

    Saudi Arabia's quick commerce market expanded from USD 1.93 billion in 2025 to USD 2.38 billion in 2026 and is projected to reach USD 6.86 billion by 2031 at a 23.54% CAGR. Online grocery alone is growing at 18% year-on-year and is set to hit $5.7 billion by 2032. By 2025, 95-96% of residents owned smartphones and 99% enjoyed nationwide broadband coverage, with mobile payments driving close to 80% of digital transactions

    Source
    05

    Premiumization and private label expansion

    Saudi retailers are expanding private label offerings at 10-12% annually to offer cost-effective alternatives while maintaining quality. The ultra-premium food segment is growing rapidly at 12-15% annually, driven by demand for clinically proven functional ingredients in health and wellness and medical nutrition. The private label segment presents an opportunity for ingredient suppliers who can provide cost-optimized formulations with clean-label positioning

    Source
    06

    Foodservice and hospitality sector boom

    Saudi Arabia's foodservice market was valued at USD 30.1 billion in 2025 and is projected to reach USD 48.06 billion by 2031 at an 8.11% CAGR. Full-service restaurants hold a 53.62% market share. The hotel development pipeline included 275 projects and 67,614 rooms as of Q3 2024. Mega-events including Riyadh Expo 2030 and FIFA World Cup 2034 are expected to fuel F&B consumption growth in tourism and hospitality sectors

    Source
    07

    Dairy sector self-sufficiency and innovation

    Saudi Arabia's dairy sector has surpassed 121% self-sufficiency, contributing 46% to the nation's agricultural GDP. 69% of households favor local milk due to perceived freshness and quality. Almarai operates fully integrated farms ensuring price stability even amidst global feed fluctuations. NADEC reported a net income of SAR 213.2 million in H1 2024, buoyed by a 7.3% rise in revenue. [Source:

    08

    Digital transformation and smart manufacturing

    The growing trend toward digital transformation, adoption of smart manufacturing technologies, and expansion of e-commerce promote operational efficiency and open new horizons for reaching consumers. Regulatory alignment with Codex labels is set to solidify transparency regulations, directing premium pricing toward producers who adhere to these standards. [

    Market news

    Latest updates from across the market.

    Industry Minister inaugurates Siniora Food Industries factory in Jeddah with SAR150 million investment

    Read

    Saudi Arabia and Russia sign 13 agreements worth $1.28bn to boost food security

    Read

    Saudi Arabia's Jazan region launches $160 million agriculture project

    Read

    The Saudifood Show and Saudifood Manufacturing unite in Jeddah for first time

    Read

    NADEC signs SAR 85 million agreement to acquire Pure Harvest greenhouse in Saudi Arabia

    Read

    Middle East & Global F&B Trade Show Circuit (Next 12 Months)

    6 to 12 months ahead for booth booking, visa, and logistics at major events

    Saudi Food Expo 2026 sits within a dense circuit of F&B trade events across the Middle East, Europe, and Africa. Exhibitors and buyers targeting the Saudi and GCC markets can combine attendance at multiple events to maximise market coverage. Key adjacent events include. The Saudifood Show in Jeddah (September 2026), Foodex Saudi in Riyadh (November 2026), Gulfood in Dubai (March 2027), and Saudi HORECA in Riyadh/Jeddah (2027). For global sourcing, Anuga in Cologne (October 2027) and SIAL Paris (October 2026) remain benchmark events

    September 2026 — Saudi domestic circuit

    The Saudifood Show 2026

    The Saudifood Show in Jeddah (27-29 September) offers a strategic lead-in to Saudi Food Expo 2026 in Riyadh. Exhibitors targeting Saudi Arabia may consider participating in both to cover the western and central regions

    November 2026 — Riyadh cluster

    Saudi Food Expo 2026Foodex Saudi 2026 (Riyadh)

    Two major F&B events occur in Riyadh in November 2026 — Saudi Food Expo (15-18 November) at Riyadh Front Expo and Foodex Saudi (16-18 November) at The Arena Riyadh. International visitors can potentially attend both

    Q1 2027 — Gulf flagship events

    Gulfood 2027

    Gulfood in Dubai (15-19 March 2027) is the global F&B sourcing flagship. Exhibitors and buyers targeting the GCC should treat Gulfood as a must-attend alongside Saudi-specific events

    Q4 2027 — Global mega events

    Anuga 2027

    Anuga in Cologne (9-13 October 2027) is the world's largest F&B trade fair, held biennially. It provides a global sourcing platform complementary to regional Middle East events

    Event dates and details compiled from official event websites, organiser pages, and credible trade fair directories including AUMA, Eventseye, FoodTechBiz, and FIEO. Dates marked as uncertain in content_confidence.uncertain should be verified with organisers closer to the event

    Plan your trip

    Travel & logistics

    Local currency · SAR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    RUH

    King Khalid International Airport

    The primary international gateway to Riyadh, located on Airport Road. The venue is strategically positioned just minutes from the airport, making it highly accessible for international visitors. RFECC is 13.9 km from the airport, and a taxi or ride-hailing service is the most practical option. The airport has five terminals: Terminals 1 & 2 for international flights with national carriers, Terminals 3 & 4 for domestic flights, and Terminal 5 for foreign international airlines. [

    13.9 km

    to venue

    17-25 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget / 3-star
    Qurtubah / Al Munsiyah (near venue)

    USD 55–100 / night

    Budget options near Riyadh Front include Medmak Suites (from ~$58/night, 5.1 km from venue), Medhal Qurtuba by Prime Hotels (closest to exhibition hall, back entrance leads directly to venue in 400 meters), Boudl Al Munsiyah (from ~$99/night, 10-minute drive to venue, 164 air-conditioned rooms with kitchens), and Najd Peak Hotel Apartments (Qurtubah district, indoor pool, free parking). Prices are estimates based on 2026 booking platform listings and may be higher during event dates. [

    Mid-range / 4-star
    Al Munsiyah / Qurtubah / Central Riyadh

    USD 100–200 / night

    Mid-range hotels within a short drive of Riyadh Front include Rosa Grand Hotel Monsieh (2 min drive to venue), Al Muteb Suites Granada (6.6 km from Riyadh Front, ~$107/night), and Braira Al Nakheel Hotel (4-star near Riyadh International Convention Center). Riyadh Marriott Hotel averages around $133/night. Hilton Riyadh Olaya starts from ~$172/night. Prices are estimates for November 2026 and may be higher during event dates. [

    Premium / 5-star
    Riyadh Front / Diplomatic Quarter / Al Olaya

    USD 250–500 / night

    Fairmont Riyadh is the nearest luxury hotel to King Khalid International Airport with easy access to Riyadh Front (from ~$364/night). The Ritz-Carlton Riyadh starts from ~$367/night. The average price for luxury hotels in Riyadh is $282/night, with high-season rates exceeding $400. Prices are estimates for November 2026 and may be higher during event dates. [

    Local transport

    Get around the city with these convenient transport options.

    Riyadh Metro

    Estimated costSAR 4 (2-hour standard pass) / ~USD 1.07
    Best forLine 4 (Yellow Line) to Princess Noura University 2 Station, then short taxi to Riyadh Front Exhibition & Conference Center

    The Yellow Line connects King Khalid International Airport terminals (T1-T5), KAFD, and PNU. From PNU 2 Station, a 5-minute taxi ride reaches the venue. Payment accepted via Visa, Mastercard, Mada, or Apple Pay. Standard 2-hour pass SAR 4; 3-day pass SAR 20; 7-day pass SAR 40; first class 2-hour SAR 10. Shuttle buses have run from Princess Nourah University Station at comparable events. [

    Ride-hailing (Uber, Careem, Bolt)

    Estimated costSAR 50–150 (~USD 13–40) from central Riyadh; SAR 80–200+ from airport depending on surge
    Best forDirect to Riyadh Front Exhibition & Conference Center, Airport Road, Riyadh

    Uber, Careem, and Bolt are widely available across Riyadh. Fares are dynamic and shown in-app before confirmation. Airport to city centre typically SAR 50–90 in off-peak; surge pricing applies during peak hours, Thursday/Friday evenings, and after Isha prayer. Pre-booked private transfers run SAR 120–180 for a fixed rate. [

    Metered Taxi (street hail or taxi stand)

    Estimated costSAR 13 base + SAR 2.7/km (e.g., 5 km ≈ SAR 26.5; 15 km ≈ SAR 53.5)
    Best forDirect to venue or anywhere in Riyadh

    Traditional metered taxis are easy to find in Riyadh. Base fare SAR 13, per km SAR 2.7, waiting SAR 50/hour. SAFWA is the sole authorised airport taxi operator with fixed zone-based fares. Taxi stands available at the airport. A typical 10 km trip costs SAR 20–28. [

    Car Rental

    Estimated costUSD 25–60 per day (economy to intermediate); SUV higher
    Best forSelf-drive from airport or city pick-up points to venue; free parking for 7,500 vehicles on-site

    Car rental desks available at King Khalid International Airport and city locations. Sixt average USD 46/day, lowest USD 26/day. Avis from GBP 25/day. Enterprise and Hertz also operate. Free parking for up to 7,500 vehicles at the venue with direct drive-in access to exhibition halls. International driving permit recommended. [

    Pre-booked Private Transfer

    Estimated costSAR 120–180 (~USD 32–48) sedan; SAR 200–300 SUV/minivan
    Best forAirport (RUH) to hotel or directly to Riyadh Front Exhibition & Conference Center

    Fixed-rate transfers with driver meeting at arrivals holding a name sign. Flight tracking, luggage assistance, English-speaking driver, no surge pricing. Bookable via WhatsApp or online platforms. Recommended for business travellers and first-time visitors. Airport to venue drive time 17–25 minutes. [

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    On-arrival available
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Tourist eVisaCitizens of eligible countries (60+ nationalities including US, UK, EU/Schengen, Australia, China, Japan, South Korea, Canada and others). GCC citizens are exempt$140.00Minutes to 72 hours (usually approved instantly or within 24 hours)
    Business VisaForeign nationals invited by a registered Saudi company or government entity for commercial purposes such as meetings, contracts, or trade events. Business travellers attending trade exhibitions require this visa$800.00Two to three weeks
    Visa on ArrivalCitizens of 60+ eligible countries including the US, UK, EU/Schengen states, Australia, China, Japan, South Korea, Canada, and others. Also available to holders of valid US, UK, or Schengen visas$128.00Minutes — issued at airport kiosk or immigration counter

    Citizens of Gulf Cooperation Council (GCC) nations — Bahrain, Kuwait, Oman, Qatar, and the United Arab Emirates — do not need any visa to enter Saudi Arabia and can stay up to 90 days. Nationals of certain countries holding diplomatic or official passports may also be visa-exempt under bilateral agreements. All other foreign nationals require advance visas or qualify for visa on arrival/eVisa. [Source:

    Saudi Arabia joined the international ATA Carnet guarantee system and began accepting carnets at all land, sea, and air customs points from June 2024. The ATA Carnet facilitates temporary importation of goods for exhibitions and events for up to one year without incurring duties or undergoing customs procedures. Pre-approval by the Zakat, Tax and Customs Authority (ZATCA) is mandatory. Importers must submit a pre-approval request via the ZATCA e-service portal, providing importer information, passport copy, and ATA Carnet details. Apply through the Chambers of Commerce website or visit their Riyadh office. [

    Official visa page

    Weather

    November in Riyadh is pleasant with warm days and cool evenings. Average daytime highs reach 27-28°C (81-82°F) while nighttime lows drop to 14-15°C (57-59°F). Rainfall is minimal, averaging around 9-10 mm for the month with fewer than one rainy day. The event is held in the evening (4:00 PM to 11:00 PM), so temperatures will be comfortable during show hours. [

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Riyadh Front Exhibition & Conference Center is located on Airport Road in the northeast of Riyadh, minutes from King Khalid International Airport (13.9 km). The venue is well-connected by major highways with direct drive-in access to exhibition halls. Riyadh Metro Line 4 (Yellow Line) serves the area via Princess Noura University 2 Station, which is a 5-minute taxi ride from the venue. Taxis and ride-hailing services (Uber, Careem, Bolt) are widely available. The venue is also minutes from major hotels and malls, including Roshn Front (formerly Riyadh Front) which is directly adjacent. [

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress code

    Business attire in Saudi Arabia is conservative and formal. Men should wear suits with long-sleeved shirts and ties for business meetings. Expatriate men are required to wear formal business suits. Women should wear modest, loose-fitting clothing that covers arms and legs; abayas are not mandatory for foreign businesswomen, but modest dress is required. Closed-toe shoes are recommended in business environments. During trade exhibitions, smart business attire is appropriate. [

    Business greetings and titles

    Formal greetings are essential in Saudi business culture. Always use formal titles such as Mr., Mrs., or Engineer followed by the last name. The Arabic greeting 'As-salamu alaykum' (peace be upon you) is highly appreciated. Men generally greet each other with a handshake; a man should not extend his hand to a woman unless she offers hers first. Business cards should be given and received with the right hand. [Source:

    Weekend and prayer times

    The Saudi weekend is Friday and Saturday. Business hours are typically Sunday through Thursday. Prayer times occur five times daily, and business activities may pause briefly during prayer. Friday is the holiest day, and businesses are generally closed. Plan meetings and travel accordingly around prayer schedules. [

    Meeting etiquette and relationship building

    Saudis attach great importance to stable personal connections. At a first business meeting, mutual greetings follow a strict hierarchy. Building trust and taking time for personal conversation before discussing business is customary. Avoid rushing into business discussions; initial meetings are often about establishing rapport. Punctuality is appreciated but be prepared for meetings to start later than scheduled. [

    Ramadan working hours (if applicable)

    During Ramadan, working hours for Muslim employees in Saudi Arabia are reduced to a maximum of six hours per day or 36 hours per week under labour law provisions. Public sector offices typically follow a five-hour continuous schedule. Business meetings may be scheduled later in the day during Ramadan, and non-Muslim business visitors should avoid eating, drinking, or smoking in public during daylight hours. Note: Saudi Food Expo 2026 dates (November 15-18) do not fall within Ramadan. [

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: RUH

    King Khalid International Airport (RUH) is served by major international carriers including Saudia, Riyadh Air, flynas, Flyadeal, and foreign airlines operating from Terminal 5. The airport has five terminals with Terminals 1 & 2 for international flights operated by national carriers, Terminals 3 & 4 for domestic flights, and Terminal 5 for foreign international airlines. [

    Visa

    All foreign nationals require a visa to enter Saudi Arabia, with the exception of GCC citizens (Bahrain, Kuwait, Oman, Qatar, UAE). Most international visitors can apply for a tourist eVisa online or obtain a visa on arrival at King Khalid International Airport (RUH) if they are citizens of eligible countries. Business travellers attending trade events may require a business visa with a MOFA invitation letter from a Saudi host. Exhibitors and visitors of trade shows can typically use the tourist eVisa for entry. [

    Processing: Minutes to 72 hours (eVisa); up to 3 weeks (business visa)

    Tourist eVisa cost includes mandatory health insurance. Business visa fees vary by nationality and entry type, ranging from approximately SAR 2,000 (single entry) to SAR 3,000 (multiple entry). Visa on arrival costs SAR 480 including health insurance. Payment for visa on arrival is by credit/debit card only. [

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Qurtubah / Al Munsiyah (adjacent to Riyadh Front, 5-15 min drive) · Al Olaya / Al Muruj (central Riyadh business district, 25-35 min drive) · Diplomatic Quarter (upscale area, 20-30 min drive)

    Budget / 3-star

    $55-$100 per night

    Mid-range / 4-star

    $100-$200 per night

    Premium / 5-star

    $250-$500 per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: King Khalid International Airport (RUH) is approximately 13.9 km from Riyadh Front Exhibition & Conference Center, with a drive time of 17-25 minutes. Official metered taxis are available outside all arrival terminals; expect to pay SAR 60-100 (~$16-27) to the city centre depending on traffic. Pre-booked private transfers cost approximately SAR 120-180 ($32-48). Ride-hailing apps such as Uber and Careem also operate from the airport. Riyadh Metro Line 4 (Yellow Line) connects directly to the airport terminals (T1-T5) and stops at Princess Noura University 2 Station, a 5-minute taxi ride from the venue. [

    Hotel → venue: Most nearby hotels in Qurtubah and Al Munsiyah are within a 5-15 minute drive of Riyadh Front. Medhal Qurtuba by Prime Hotels is the closest, with a back entrance leading directly to the exhibition hall in 400 meters. Rosa Grand Hotel Monsieh is a 2-minute drive. Boudl Al Munsiyah is a 7-10 minute drive. For hotels in central Riyadh (Al Olaya), expect a 25-35 minute drive depending on traffic; during major exhibitions, allow an extra 30-45 minutes. [

    Ride-hail: Uber, Careem, and Bolt are widely available in Riyadh. Traditional metered city taxis can be hailed on the street or booked by calling 920003090. Taxi flag fall is SR4 with SR2 per km; a typical 10 km trip costs SR20. Airport to city centre costs SAR 60. During major events, ride-share prices can surge 3x, and pre-booking a private transfer is recommended to avoid queues. [

    Public transit: Riyadh Metro Line 4 (Yellow Line) serves the airport corridor. Take the metro to Princess Noura University 2 Station, then a short 5-minute taxi ride to the exhibition centre. The Yellow Line connects KAFD, Ar Rabi, Uthman Bin Affan Road, SABIC, PNU 1, PNU 2, Airport T5, Airport T3, and Airport T1-2 stations. Metro fares: Standard class SAR 4 for a 2-hour pass, SAR 20 for 3 days, SAR 40 for 7 days. First class SAR 10 for 2 hours. Payment accepted via Visa, Mastercard, Mada, or Apple Pay. There is no direct rail connection to the venue from Riyadh's main train stations. [

    Parking: Complimentary parking is available around the venue. Free parking for up to 7,500 vehicles on a secure site with direct drive-in access to all exhibition halls. More than 5,500 free parking spots including accessible parking close to entry points (2022 data). Valet parking can be provided at the organiser's request. [

    Weather

    Plan and pack for the event climate.

    Month: November

    Temperature: 14°C to 28°C (57°F to 82°F)

    Seasonality: Minimal rainfall, averaging 9-10 mm for the month with fewer than one rainy day. Approximately 26 sunny days in November. Low chance of precipitation (3-5%)

    Packing: Light layers are recommended as daytime temperatures are warm (27-28°C) but evenings cool down significantly (14-15°C). Business attire should be conservative: suits and ties for men, modest loose-fitting clothing covering arms and legs for women. Comfortable closed-toe shoes are recommended for walking the exhibition floor. [

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 10:00 AMArrive at Riyadh Front Exhibition & Conference Center; park in free on-site parking
    2. 11:00 AMAttend Saudi Food Expo 2026; explore food and beverage exhibitor halls
    3. 1:00 PMLunch at one of the venue's F&B outlets or nearby Roshn Front dining options
    4. 2:00 PMContinue exploring exhibitor booths; network with suppliers and distributors
    5. 4:00 PMVisit Riyadh Front entertainment area or catch a film at the cinema
    6. 6:00 PMDinner at a restaurant in Riyadh Front or return to hotel

    Plan your trip

    Planning

    Best day to visit: Monday, 16 November 2026

    The show runs 15–18 November 2026 (Sunday–Wednesday) with identical published hours of 16:00–23:00 each day and no day-specific programme published (schedule Day 2 (Monday) is recommended as a practical compromise: opening-day registration and entry queues have eased while exhibitor teams and meeting schedules are still in full swing, leaving Days 3–4 for follow-ups. This is planning guidance, not an official organiser recommendation

    T

    Confirm edition dates, venue and visitor registration route — Show runs 15–18 November 2026 at Riyadh Front Exhibition & Conference Center, 16:00–23:00 daily. Register via the official site (https://www.saudifoodexpo.com/). Planning guidance, not an official deadline

    T

    Book flights and hotel near Riyadh Front — RFECC sits on Airport Road, minutes from King Khalid International Airport, with free parking for up to 7,500 vehicles (https://rfecc.sa/getting-here/). Hotels fill quickly during show week. Guidance

    T

    Apply for the Saudi eVisa (tourist or business, as applicable) — Tourist eVisa plus travel health insurance is reported at SAR 402.21 (~US$107) (https://internews.pk/eng/2026/07/13/saudi-arabia-introduces-all-in-one-tourist-visa-package/). Guidance; verify current requirements on official Saudi channels

    T

    Build a target-exhibitor list and pre-book B2B meetings — Prioritise F&B manufacturers, ingredients, packaging, halal-certified and cold-chain suppliers. The show is positioned as sales- and deal-focused (https://www.saudifoodexpo.com/). Guidance

    T

    Arrange local transport — Public transport to the venue is not available; organisers may arrange shuttles. Careem, Uber and metered taxis are the main options (https://rfecc.sa/getting-here/). Guidance

    T

    Prepare collateral and meeting materials — Bring English/Arabic product and company collateral, business cards and a meeting tracker. Guidance

    T

    Check badge, ID/passport and daily show hours — Free Wi-Fi, prayer rooms and ATMs are available at the venue (https://www.saudifoodexpo.com/faqs). Guidance

    Day 0

    Arrive early, collect badge and plan a hall route — Show opens at 16:00; arrive ahead of opening to clear registration. Guidance

    Sample visitor itinerary

    Route-optimised day
    10:00

    Breakfast and pre-show meetings over coffee

    Roshn Front, Riyadh
    13:00

    Optional cultural visit (Diriyah or Kingdom Centre)

    Riyadh
    15:30

    Travel to the venue and clear registration

    Riyadh Front Exhibition & Conference Center
    16:00

    Doors open; walk key halls, country pavilions and category zones

    RFECC exhibition halls
    18:00

    Scheduled B2B meetings with target exhibitors

    RFECC exhibition halls
    20:00

    Product tastings and chef demonstrations

    RFECC exhibition halls
    21:30

    Dinner and networking with new contacts

    Roshn Front, Riyadh
    23:00

    Show closes; return to hotel

    Riyadh

    Side trips

    4

    Roshn Front (formerly Riyadh Front)

    Shopping, Dining & Entertainment Complex

    ~5 min drive from RFECC

    Closest mixed-use destination with 100+ shops, restaurants, cafés and VOX Cinemas; convenient for meals and after-show meetings.

    Kingdom Centre & Sky Bridge

    Landmark Tower and Observation Deck

    ~30 min drive (central Riyadh)

    99th-floor Sky Bridge with panoramic city views plus a luxury mall; a signature Riyadh experience.

    At-Turaif District, Diriyah

    UNESCO World Heritage Site

    ~35 min drive

    Birthplace of the Saudi state with restored Najdi palaces, mosques and museums in a walkable heritage district.

    Bujairi Terrace, Diriyah

    Dining and Heritage Promenade

    ~35 min drive

    Upscale restaurants and cafés overlooking At-Turaif; well suited to hosting clients or a post-show dinner.

    Networking spots

    4

    Roshn Front (Riyadh Front)

    Mixed-use dining and retail complex

    Closest hub for coffee meetings and dinner, about a 5-minute drive from RFECC. Recommendation only, not event-hosted.

    Specialty cafés at Roshn Front (e.g. EL&N London, Dose Café, Urth Caffé)

    Cafés

    Popular coffee and brunch spots suited to informal meetings. Recommendation only, not event-hosted.

    Bujairi Terrace, Diriyah

    Upscale dining promenade

    Host clients over dinner with At-Turaif views, roughly 35 minutes by car. Recommendation only, not event-hosted.

    Hotel business lounges near RFECC

    Hotel lobby / business lounge

    Several business hotels sit within a 5–15 minute drive of the venue; lobby lounges work well for short meetings. Recommendation only, not event-hosted.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 18 m² × $467.00/m²$8,406.00
    • Hotel × 4 nights$296.00
    • Per diem × 4$160.00
    • Visa$107.00
    Estimated total$8,969.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Hotel (budget / average, per room per night)

    both · budget

    USD 74–200 / per room per night

    estimate

    Hotel (3-star, per room per night)

    both · mid

    USD 85–542 / per room per night

    estimate

    Hotel (4-star, per room per night)

    both · premium

    USD 110–952 / per room per night

    estimate

    Meals & incidentals (per person per day)

    both · standard

    USD 17–56 / per person per day

    estimate

    Tourist eVisa + travel health insurance

    both · standard

    USD 107 / per person

    official

    Shell scheme stand (regional benchmark)

    exhibitor · standard

    SAR 1386–2115 / per sqm

    estimate

    Space-only stand (regional benchmark)

    exhibitor · standard

    SAR 1386–1663 / per sqm

    estimate

    Airport transfer / taxi (per trip)

    both · budget

    SAR 40–150 / per trip

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer 7 questions to determine whether visiting, exhibiting, or skipping Saudi Food Expo 2026 is the right decision for your business

    QUESTION 1 OF 7

    What best describes your primary role in relation to the F&B industry?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are sourcing F&B products, hospitality equipment, or restaurant supplies and want direct access to 450+ exhibitors and 900+ brands from 60 countries in one trip. The event is free or low-cost to attend as a trade visitor, with a nominal ticket fee (~SAR 300) for some registration tiers

    Best for

    F&B buyers, procurement managers, importers, distributors, hospitality procurement teams, and market researchers seeking to source products, compare suppliers, and assess the Saudi market without the cost of a booth

    Min. budget

    $1,500.00

    Timeline

    2-4 weeks before the event for visa, flights, and hotel bookings

    Risks

    Visa processing lead time (tourist eVisa typically 1 to 3 days, business visa 2-3 weeks)

    Travel and accommodation costs during a peak business period

    Large venue — prioritise target exhibitors and schedule meetings in advance

    exhibit

    You are ready to commit to the Saudi market with a physical presence and have a clear plan to generate leads, sign distribution agreements, or launch products. The event's $400,000+ marketing campaigns, 15,000+ expected trade visitors, and direct access to decision-makers support a strong ROI case for prepared exhibitors

    Best for

    F&B manufacturers, food and beverage brands, ingredient suppliers, packaging companies, restaurant equipment providers, and distributors targeting Saudi Arabia and the wider GCC region

    Min. budget

    $10,000.00

    Timeline

    3 to 6 months before the event for booth booking, stand design, logistics, visa, and travel arrangements

    Risks

    High upfront investment in booth space, stand build, travel, and logistics

    Uncertain ROI if pre-show buyer meetings are not secured in advance

    Complex logistics for shipping samples and equipment into Saudi Arabia, including customs clearance and ATA Carnet requirements

    skip

    Your products or services do not align with the event's focus categories, you have no near-term Saudi market objectives, or your budget and timeline cannot support meaningful participation. Consider revisiting for a future edition if your market strategy changes

    Best for

    Businesses outside the F&B, hospitality, or food equipment supply chain; companies with no defined Saudi market timeline; those with budgets under USD 1,500; and professionals who do not attend in-person trade events

    Timeline

    Not applicable

    Risks

    Missing an opportunity to connect with 450+ exhibitors and 15,000+ trade visitors if market priorities change

    Competitors may establish supplier or distributor relationships in your absence

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    F&B
    Food and Beverage. (Source:
    2
    Riyadh Front Expo
    The venue for Saudi Food Expo 2026, located in Riyadh, Saudi Arabia. (Source:

    Trust footer

    Sources

    75

    References

    60

    Publishers

    0

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