Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

SARA 2027, held from May 23 to June 1 at Parc des Expositions Abidjan, is a premier agricultural and animal resources exhibition in Ivory Coast, showcasing innovations and fostering business opportunities.
Dates
1 May – 1 Jun 2027
City / country
Abidjan, Ivory Coast
Venue
Parc des Expositions Abidjan
Event overview
The SARA - Salon de l'Agriculture et des Ressources Animales is a significant event in the agricultural sector, taking place in Abidjan, Ivory Coast.
The 2027 edition promises to be a vibrant platform for showcasing agricultural innovations, networking, and business opportunities.
With over 800 exhibitors and an expected attendance of 400,000 visitors, SARA aims to promote the agricultural, animal, and fisheries sectors of the region.
TL;DR
Attendees will gain insights into the latest agricultural technologies and practices, network with industry leaders, and explore investment opportunities. The event also features B2B meetings, workshops, and exhibitions that highlight the richness of the agricultural sector in Ivory Coast. Visitors can engage with exhibitors, attend informative sessions, and participate in various activities designed to enhance their understanding of the agricultural landscape.
Exhibiting at SARA provides unparalleled visibility to a diverse audience of over 400,000 visitors, including key decision-makers and industry professionals. It offers a unique opportunity to showcase products, forge new partnerships, and gain insights into market trends. Exhibitors will benefit from extensive networking opportunities, access to B2B meetings, and the chance to participate in workshops that highlight innovations in agriculture and animal resources.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Abidjan, Parc des Expositions, route aéroport FHB
Parc des Expositions Abidjan in Abidjan typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Parc des Expositions Abidjan in Abidjan typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Parc des Expositions Abidjan for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Children aged 7 to 16 years old
General admission
Full Price (16+ years old)
General admission
Professional Visitor Ticket for Non-Exhibitors
Who runs the show
Ministère de l'Agriculture de Côte d'Ivoire
How the last edition performed
Last edition
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Exhibitors: 862
This edition
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Visitors: 400,000
Exhibitors: 800
Next edition
Not announced yet
New this edition
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SARA's title pairs crop agriculture with animal resources, so the floor is normally split between crop inputs, machinery and agro-processing on one side and cattle, small ruminants, poultry, aquaculture, feed and veterinary suppliers on the other. Confirm the 2027 hall layout and any new livestock zone on sara.ci.
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Field machinery, irrigation kits and post-harvest equipment are demonstrated in the outdoor areas of Parc des Expositions rather than on indoor stands, which suits tractor, tiller, thresher and pump suppliers. Check demo slots in the official programme before planning buyer visits.
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Ivorian policy attention on processing raw cocoa, cashew, rubber and food crops domestically shows up in demand for dryers, graders, packaging lines and cold storage - the fastest-growing equipment categories for local buyers at Abidjan agricultural fairs.
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Ministries, research institutes, producer cooperatives and finance programmes typically host collective pavilions alongside commercial stands, giving exhibitors a route to grouped smallholder demand and to public procurement contacts. Book introductions through the organiser in advance.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-01 to 2027-06-01, SARA - SALON DE L'AGRICULTURE ET DES RESSOURCES ANIMALES 2027 in Abidjan covering Agricultural machinery and equipment, Animal feed and nutrition products, Aquaculture technology and supplies, Organic f gives agriculture buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Félix Houphouët-Boigny International Airport
Abidjan's international gateway and the practical arrival point for SARA. Licensed airport taxis and pre-booked hotel cars wait outside arrivals; app-based pickups may require you to walk to a designated area. Confirm the terminal meeting point with your driver before landing
TBA
to venue
Varies with traffic on the airport corridor and lagoon bridges; allow 20-45 minutes to the central districts and confirm with your hotel
by car
Domestic and regional connections into ABJ
Travellers arriving from West African capitals usually connect through ABJ; if you fly in from the interior, allow a full connection buffer because schedules can shift. Confirm baggage transfer rules at check-in
TBA
to venue
Connecting time at the same terminal
by car
A range of accommodation options near the venue and across key areas.
ONOMO Hotel Abidjan Airport
3.8
USD 100–120 / night
Airport-area 3-star with pool and pet-friendly policy; the practical choice for late arrivals and early departures along the ABJ corridor. Rate derived from a Google Hotels capture shown in INR and converted to an approximate USD figure. Confirm shuttle availability.
Ibis Styles Abidjan Marcory
4.2
USD 115–135 / night
Marcory 3-star in the business district on the southern side of the lagoon; convenient for meetings and a short transfer to the exhibition park outside peak hours. Confirm breakfast inclusion and cancellation terms, which drive the effective nightly cost.
Ibis Styles Abidjan Plateau
4.1
USD 95–115 / night
Plateau central-business-district 3-star, pet-friendly with free parking per the capture. Good for visitors with ministry, bank or corporate meetings; allow extra time for lagoon-bridge traffic to the venue.
BNB Hotel & Spa Abidjan
4.5
USD 80–100 / night
4-star with spa, outdoor pool, free breakfast, gym and free parking per the capture; strong value in the captured set. Rate shown in INR by the aggregator and converted to an approximate USD figure.
Seen Hotel Abidjan Plateau
4.1
USD 115–135 / night
Plateau 4-star with free parking per the capture, in the centre of Abidjan's administration and banking district. Useful for visitors combining the show with institutional meetings.
Hotel Le Palais d'Akwa
4.6
USD 150–190 / night
4-star with outdoor pool, bar, restaurant and room service; paid breakfast, free Wi-Fi and free parking per the capture. Rate not published in the captured results - treat the band as an estimate and confirm on booking.
Platinum Hotel Spa Abidjan
4.6
USD 150–190 / night
Spa hotel with pool, hot tub, gym, free breakfast and free parking; pet-friendly per the capture. Suited to travellers who want recovery time between show days; confirm the rate directly.
Casa Hotel Residence (Cocody furnished apartments)
4.8
USD 65–85 / night
Furnished apartment and studio residence with parking in Cocody; the cheapest captured option and a fit for longer stays or small teams needing kitchen space. Cocody is further from the exhibition park, so budget transfer time.
Radisson Blu Hotel, Abidjan Airport
4.6
USD 230–265 / night
5-star airport hotel with pool and free parking, shown as a sponsored listing in the Abidjan exhibition-centre hotel search. Fastest access to ABJ for early departures; confirm corporate rates for the show week.
Novotel Abidjan Marcory
4.4
USD 150–190 / night
Marcory hotel with pool and free parking, shown in the Abidjan exhibition-centre hotel results. A reliable chain option for exhibitors who need meeting space and consistent service standards.
Get around the city with these convenient transport options.
Licensed airport taxi
Official ranks sit outside arrivals. Heavy rain or a bridge incident can add 20-30 minutes; keep the hotel address in French to show the driver.
Licensed taxi, city to venue
Short trips are usually negotiated on the street. Ask the hotel doorman for an agreed price to the exhibition park on show mornings when demand spikes.
SOTRA city bus
The cheapest option and widely used by local visitors. Buses are crowded at peak hours; not practical for carrying display material.
Gbaka minibus
Cheap and frequent but very full at rush hour. Fine for a short solo trip, not for badge bags, samples or anyone unfamiliar with the routes.
Shared taxi (woro-woro)
Shared taxis run fixed corridors and stop on demand. Useful for short legs to a main road where you can pick up a licensed taxi.
Lagoon water taxi
Often quicker than driving across the bridges at peak times. Check the last departure of the day before relying on it for an evening return.
Ride-hailing app car
Confirm which apps are active locally and whether payment is cash or card. Screenshot the confirmed destination in French for the driver.
Car with driver, hired by the half day
The practical option for exhibitor teams moving samples or holding several meetings in one day; book through the hotel or a reputable local operator.
Weather
May falls in Abidjan's long rainy season, roughly May to July. Expect hot, humid conditions around 24-31 C by day, sticky evenings, and frequent heavy but usually short downpours, often in the afternoon or evening. Rain slows traffic on the lagoon bridges and can flood low-lying roads, so build slack into transfers and keep bags water-resistant. These are climatological bands rather than a forecast - check a 7-day outlook for the show week before packing.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile networks in Côte d'Ivoire are operated by Orange, MTN and Moov, with 4G coverage across central Abidjan and the main business districts; coverage is weaker inside crowded halls and can drop during downpours. A local prepaid SIM requires photo ID and registration at the operator shop, while an eSIM bought before departure avoids the queue. Hotel and venue Wi-Fi exists but is congested at peak show hours, so download the floor plan, badge QR code, price lists and an offline contacts list before you travel. Bring a power bank and a universal adapter; power supply is 220-240 V with European-style sockets.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language and meeting etiquette
French is the working language of Ivorian business and government; outside international hotels and larger exporters, English is limited, so arrange interpretation for serious negotiations and print material in French. Begin meetings with greetings and a short personal exchange before turning to the agenda, and exchange business cards with both hands.
Currency and payments
The local currency is the CFA franc (XOF), pegged to the euro. Cash remains the default for taxis, markets and small suppliers, while hotels and larger companies accept cards. Carry small notes for transport and confirm any card surcharge. USD figures in this listing are budgeting approximations, not local prices.
Traffic and timing
Abidjan's geography means any meeting that crosses the lagoon bridges between Plateau, Cocody, Marcory and Treichville can take far longer than the map suggests, especially in rain or at rush hour. Schedule morning appointments first, leave buffers between meetings, and confirm whether your host means the stated time or a later arrival.
Food, hospitality and health
Business hospitality often centres on a shared meal - attieke with grilled fish, kedjenou chicken and braised plantain are common. Drink bottled or filtered water, be cautious with unpeeled street food, and carry insect repellent for evenings. Ask before photographing people, stands or equipment at the show.
Dress and rainy-season practicalities
Light business dress is appropriate for the exhibition halls and for ministry meetings; a jacket reads as respect in formal settings. May downpours are short and heavy, so keep a compact umbrella and quick-dry shoes, and allow extra time for taxis when the rain starts.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Captured searches for 1 May 2027 showed one-stop routings from London LHR with Royal Air Maroc via Casablanca (about 10 h 55 min) and Brussels Airlines via Brussels (about 10 h 35 min), plus a Turkish Airlines option with two stops. From New York JFK the captured set included Royal Air Maroc via Casablanca and a nonstop Air Côte d'Ivoire service. No fares were displayed - Google reported prices as 'currently typical' - so run a live search for your own dates. Book 8 to 12 weeks ahead for the show week, favour a single connection with a comfortable layover, land at least a day before your first meeting, and confirm the checked baggage allowance if you carry samples. Most arrivals clear immigration at ABJ in the evening or early morning; keep the e-visa approval and yellow fever certificate in hand luggage.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Félix Houphouët-Boigny International Airport: Varies with traffic on the airport corridor and lagoon bridges; allow 20-45 minutes to the central districts and confirm with your hotel; Domestic and regional connections into ABJ: Connecting time at the same terminal. Allow road or rail time to Parc des Expositions Abidjan; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Parc des Expositions Abidjan: Airport / Port-Bouet corridor: ONOMO Hotel Abidjan Airport; Marcory: Ibis Styles Abidjan Marcory; Plateau: Ibis Styles Abidjan Plateau.
Ride-hail: App-based ride-hailing is used in Abidjan alongside street taxis and is the easiest way to avoid negotiating fares in French. Before you travel, check which apps are currently active in the city and whether payment is cash or card-linked, and register your card or top up cash accordingly. Pickup points at the airport and at the exhibition park may be set outside the main gate, so follow the in-app map rather than waiting at the taxi rank. Expect surge pricing during evening hall closures and heavy rain, and screenshot the confirmed destination in French for the driver.
Public transit: Abidjan's public transport is bus-led, run by the Abidjan Transport Company (SOTRA), and supplemented by gbaka minibuses, shared woro-woro taxis and lagoon water taxis. Bus route maps for the city are published on busmaps.com and wikiroutes, and the exhibition park's access information lists arrival options. Buses and minibuses are inexpensive but crowded at peak hours and impractical if you are carrying samples or display material. Journey planning apps help because travel times swing sharply with traffic on the lagoon bridges; for a first visit, use a licensed taxi or ride-hailing app for the venue trip and keep public transport for short, well-known routes.
Parking: The Parc des Expositions d'Abidjan has on-site and overflow parking for private cars, filling early on public days. Confirm the daily rate, gate and hall access rules with the organiser or venue before driving, and request a vehicle access pass if you are delivering stand material during build-up. Because rain and bridge traffic affect arrival times, allow at least 45 minutes' buffer on the first show morning.
Plan and pack for the event climate.
Month: May 2027 - long rainy season in Abidjan
Temperature: Typically 24-31 C during the day and 23-25 C at night, with humidity often above 80%. These are climatological averages for Abidjan in May, not a forecast - check the show-week outlook before packing.
Seasonality: May is one of the wettest months of Abidjan's long rainy season (roughly May to July). Expect short, intense downpours, often in the afternoon or evening, with high total monthly rainfall and humid conditions between storms. Mornings are usually the driest window, which suits outdoor equipment demonstrations and site visits; rain can flood low-lying roads and slow traffic on the lagoon bridges, so keep transfers flexible.
Packing: Pack light, breathable business clothing in natural fabrics, a compact umbrella and a light rain shell, quick-dry shoes and a spare pair of socks for wet pavements. Add insect repellent for evenings, a power bank for long days in the halls, and a folder for the yellow fever certificate, e-visa approval and hotel confirmation. Modest dress helps for ministry or bank meetings; a light jacket is enough for air-conditioned halls.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at SARA - SALON DE L'AGRICULTURE ET DES RESSOURCES ANIMALES 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Book accommodation and decide on a cluster
Check visa or e-visa status and yellow fever certificate
Book flights into Abidjan (ABJ)
Register for a visitor badge and save the confirmation
Arrange the airport transfer and connectivity
Build a shortlist of exhibitors by sector; Pack for a hot, humid rainy-season week
Confirm meeting times and allow for traffic
Prepare cash and documents
Arrive at opening for badge collection and orientation
Confirm the edition dates, opening hours and whether any days are trade-only on sara.ci
Registration and hall orientation at Parc des Expositions Abidjan
Supplier meetings and product demos
Final negotiations and follow-up
SARA - SALON DE L'AGRICULTURE ET DES RESSOURCES ANIMALES 2027 registration concourse
Parc des Expositions Abidjan
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Parc des Expositions Abidjan
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 500 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 500 / per person | organiser_published |
Decision
Use this quick check to decide whether SARA - SALON DE L'AGRICULTURE ET DES RESSOURCES ANIMALES 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For SARA - SALON DE L'AGRICULTURE ET DES RESSOURCES ANIMALES 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Agricultural machinery and equipment and Animal feed and nutrition products solutions and benchmarking suppliers at SARA - SALON DE L'AGRICULTURE ET DES RESSOURCES ANIMALES 2027 in Abidjan.
Min. budget
$100,680.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Agricultural machinery and equipment and Animal feed and nutrition products products who need qualified meetings with the event's trade audience.
Min. budget
$453,060.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Abidjan show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.