Dates

    9–12 May 2029

    City / country

    Verona, Italy

    Venue

    Veronafiere Exhibition Centre

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    Event overview

    Overview

    SaMoTer 2029 will take place from May 9 to 12 at the Veronafiere Exhibition Centre in Verona, Italy.

    This event is a key meeting point for the earth moving and building machinery sector, featuring numerous exhibitors and a comprehensive program of events.

    TL;DR

    1. 1Edition Dates: SaMoTer 2029 runs 9-12 May 2029 at Veronafiere Exhibition Centre in Verona, Italy.
    2. 2Organiser: Veronafiere organises SaMoTer at its own exhibition centre in Verona.
    3. 3Sector Scope: The show centres on earth moving and building machinery equipment.
    4. 4Visitor Base: Construction professionals, equipment manufacturers, dealers, contractors and public-sector buyers attend.
    5. 5Market Access: Verona places the show within reach of the Italian and wider European construction equipment market.

    Why visit

    Visitors will gain access to the latest innovations in earth moving and building machinery, network with industry professionals, and participate in informative sessions and workshops. Event dates: May 9-12, 2029. Location: Veronafiere Exhibition Centre, Verona, Italy. SaMoTer 2029 will take place from May 9 to 12 at the Veronafiere Exhibition Centre in Verona, Italy. This event is a key meeting point for the earth moving and building machinery sector, featuring numerous.

    Why exhibit

    Exhibitors will benefit from direct access to a targeted audience of industry professionals, enhance their brand visibility, and showcase their latest products and services. Networking opportunities with industry leaders. Meet qualified buyers and partners. SaMoTer is essential for professionals in the construction machinery sector, providing insights into the latest technologies and trends. It serves as a platform for networking and collaboration among industry.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Construction industry professionals
    Equipment manufacturers
    Distributors and dealers
    Contractors and builders
    Government representatives
    Academics and researchers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of construction machinery
    Suppliers of building materials
    Service providers for construction equipment
    Technology developers for construction solutions
    Consultants in construction and engineering
    Trade associations and industry groups

    Product categories

    Key solution areas showcased across the event.

    Earth moving equipment and machinery
    Construction vehicles and trucks
    Concrete and cement products
    Demolition and recycling equipment
    Mining and quarrying machinery
    Construction technology and software

    Location & Facilities

    Venue

    Veronafiere Exhibition Centre

    Viale del Lavoro 8, 37135 Verona, Italy

    Attend

    Entry & tickets

    • General Admission

      Online price

      €18.00
    • General Admission

      On-site price

      €20.00
    • 4-Day Pass

      Online price

      €32.00
    • 4-Day Pass

      On-site price

      €40.00
    Register

    Who runs the show

    Organisers

    Veronafiere

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    This edition

    2029

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    SaMoTer 2029 will take place from May 9 to 12 at the Veronafiere Exhibition Centre in Verona, Italy. This event is a key meeting point for the earth moving and building machinery sector, featuring numerous exhibitors and a comprehensive program of events. SaMoTer is essential for professionals in the construction machinery sector, providing insights into the latest technologies and trends. It serves as a platform for networking and collaboration among industry stakeholders..

    Audience quality

    High-value decision-makers

    Visitors typically include Construction industry professionals, Equipment manufacturers, Distributors and dealers, Contractors and builders. Edition Dates: SaMoTer 2029 runs 9-12 May 2029 at Veronafiere Exhibition Centre in Verona, Italy. Organiser: Veronafiere organises SaMoTer at its own exhibition centre in Verona. Sector Scope: The show centres on earth moving and building machinery equipment. Visitor Base: Construction professionals, equipment manufacturers, dealers, contractors and public-sector buyers.

    Exhibitor outcomes

    Real business growth

    Exhibitors will benefit from direct access to a targeted audience of industry professionals, enhance their brand visibility, and showcase their latest products and services. Networking opportunities with industry leaders. SaMoTer is essential for professionals in the construction machinery sector, providing insights into the latest technologies and trends. It serves as a platform for networking and collaboration among industry stakeholders. Meet qualified buyers and partners. Exhibitor categories include.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Verona, Veneto, Italy (EU) — northern Italy's Milan–Verona–Venice construction, machinery and rental corridor, close to the German and Austrian equipment markets

    Why it matters

    SaMoTer is Italy's leading earthmoving and building-machinery fair and one of Europe's principal triennial construction-equipment events, staged on a Veronafiere site large enough for live outdoor machine demonstrations. For suppliers it is the practical gateway to the Italian market — a large rental fleet, an active dealer/distributor structure and publicly funded infrastructure and road programmes — while for buyers it concentrates Italian and international OEMs, attachment makers and service providers in one four-day window, aligned with the bauma cycle.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Comparator circuit for construction and earthmoving equipment fairs

    Book major stand space 9–12 months ahead. bauma and INTERMAT consume most OEM marketing budget in their years, and SaMoTer's outdoor demo plots are allocated early.

    SaMoTer sits in the triennial/biennial European construction-equipment circuit alongside bauma in Munich, which anchors the cycle, and INTERMAT in Paris, plus major overseas alternatives. Suppliers typically plan their stand and travel budgets across this circuit rather than a single show.

    Triennial, spring, even years (next cycle 2028)

    Bauma

    Munich

    Triennial, April (post-2024 cycle)

    INTERMAT

    Paris

    Triennial, March

    CONEXPO-CON/AGG

    Las Vegas

    Biennial, June, odd years

    Hillhead

    Buxton

    Roughly biennial, December

    Excon

    Bengaluru

    Cycle notes compiled from public fair calendars and the listing context; confirm exact dates with each organiser before committing budget.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    VRN

    Verona Villafranca Airport (Valerio Catullo)

    Closest gateway; mainly European scheduled and charter traffic. Aerobus shuttle to Verona Porta Nuova station, then bus/taxi ~2 km to the fair.

    approx. 12 km by road to Veronafiere, Viale del Lavoro

    to venue

    15–25 min off-peak (allow 30–35 min at peak)

    by car

    VCE

    Venice Marco Polo Airport

    Best long-haul option for the region; train from Venice Mestre/Santa Lucia to Verona Porta Nuova (about 1 h 10 min) plus a short transfer is often faster than driving.

    approx. 115 km

    to venue

    1 h 15 min – 1 h 30 min by road

    by car

    BGY

    Milan Bergamo Airport (Orio al Serio)

    Large low-cost base with good European coverage; bus links to Verona and onward city bus/taxi to the fair.

    approx. 115 km

    to venue

    1 h 15 min – 1 h 40 min by road

    by car

    BLQ

    Bologna Guglielmo Marconi Airport

    Fast rail alternative: Bologna Centrale to Verona Porta Nuova in roughly 50–60 min on high-speed services.

    approx. 145 km

    to venue

    1 h 30 min – 1 h 45 min by road

    by car

    MXP

    Milan Malpensa Airport

    Main intercontinental hub for northern Italy; Malpensa Express to Milano Centrale then high-speed train to Verona Porta Nuova (about 1 h 10 min).

    approx. 200 km

    to venue

    2 h – 2 h 15 min by road

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Verona Porta Nuova / south of the historic centre, 1.5–3 km from the fair
    Mid-range
    Around Veronafiere and Verona Porta Nuova — walkable or one bus stop from the entrances
    Premium
    Historic centre — Piazza Bra, Corso Porta Nuova and Piazza Sant'Anastasia

    Local transport

    Get around the city with these convenient transport options.

    City bus (ATV urban lines)

    Estimated costEUR 1.50–2.50 single ticket
    Best forVerona Porta Nuova / city centre → Veronafiere (Viale del Lavoro)

    10–20 min depending on traffic; confirm the current line and stop for your hotel. Tickets can usually be bought by contactless card or app on board.

    Taxi

    Estimated costEUR 12–18 taxi estimate
    Best forVerona Porta Nuova station → Veronafiere Exhibition Centre

    About 10 min; the route is also walkable in roughly 20–25 min along Viale del Lavoro.

    Ride-hailing / taxi app

    Estimated costEUR 15–25 typical short trip
    Best forCity-wide, including hotel ↔ fair transfers

    Uber coverage in Verona is limited; local taxi apps and radio taxis are the reliable option. Allow extra time at show opening and closing.

    High-speed rail

    Estimated costEUR 20–50 one way when booked ahead (Frecciarossa / Italo)
    Best forMilan / Venice / Bologna → Verona Porta Nuova

    Verona Porta Nuova sits on the Milan–Venice high-speed corridor; onward bus or taxi to the fair is about 2 km. Book early — show weeks sell out.

    taxi

    Estimated costEUR 60–80 (taxi estimate)
    Best forVenice Marco Polo Airport (VCE) to Veronafiere Exhibition Centre

    Marco Polo is the main Veneto gateway.

    taxi

    Estimated costEUR 80–100 (private transfer estimate)
    Best forMilan Bergamo Airport (Orio al Serio) (BGY) to Veronafiere Exhibition Centre

    Orio shuttle to Milano Centrale, then Metro M1.

    taxi

    Estimated costEUR 90–110 (metered taxi to Fiera Milano)
    Best forMilan Malpensa Airport (MXP) to Veronafiere Exhibition Centre

    Malpensa Express train to Milano Centrale, then Metro M1 to Rho Fiera.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forVerona Villafranca Airport (Valerio Catullo) (VRN) to Veronafiere Exhibition Centre

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen short-stay visa (Type C)Nationals of third countries without a visa-exemption agreement with the EU/Schengen area, travelling for business, trade-fair or tourism purposes for up to 90 days in any 180-day period$100.00Typically 15 calendar days; can extend to 45 days if extra checks or documentation are required
    ETIAS travel authorisationVisa-exempt third-country nationals (for example UK, US, Canadian, Australian, Japanese passport holders) once the system enters operation$7.00Online application, typically minutes to a few days

    EU/EEA and Swiss citizens travel freely with an ID card or passport. Many other nationalities (including UK, US, Canada, Australia, New Zealand and Japan) may enter Italy visa-free for business and tourism for up to 90 days in any 180-day period — verify your own nationality before booking.

    Italy accepts ATA carnets for temporary admission of exhibition materials, machinery and professional equipment; arrange the carnet with your issuing chamber of commerce well before shipping to Verona.

    Official visa page

    Weather

    May in Verona is mild and show-friendly: daytime highs typically 22–26 °C dropping to about 12–15 °C overnight. It is one of the wetter months, with roughly 70–90 mm of rain across 8–10 rain days, often as short afternoon thunderstorms — pack a light waterproof layer and comfortable shoes for the outdoor demo areas.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Italy.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business etiquette

    A firm handshake and eye contact are standard; use professional titles (Ing., Dott., Arch.) until invited otherwise. Punctuality is expected for meetings, though social occasions start later. English is widely used in the machinery and rental sector, but a few Italian phrases are appreciated.

    Tipping and payments

    Service is often included in restaurant bills; round up or leave 5–10 % for good service. Taxi fares are rounded up rather than tipped. Cards are accepted almost everywhere, but keep some cash for small bars, buses and taxis.

    Dress, dining and daily rhythm

    Smart-casual works for the fair; add a light jacket for cool mornings and sturdy shoes for outdoor demo areas. Aperitivo runs roughly 18:00–20:00 and dinner starts from about 20:00, when many business conversations continue. Standing coffee at the bar is the quick, cheap option.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: VRN

    Compare flights to the nearest international gateway serving Verona; confirm ground transport on the organiser site.

    Visa

    Italy is in the Schengen area. EU/EEA and Swiss citizens need only an ID card or passport. Many other nationalities (UK, US, Canada, Australia, Japan and others) can enter visa-free for up to 90 days in any 180-day period for business or tourism, and visa-exempt travellers will additionally need an ETIAS authorisation once it is in operation. Other nationalities must obtain a Schengen Type C short-stay visa (EUR 90 adult fee, typically 15 days processing) before travel — apply with the fair invitation, accommodation proof and travel insurance.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply at the Italian embassy/consulate or the visa centre for your place of residence, generally no earlier than 6 months and no later than 15 days before travel. Bring the fair invitation/registration, accommodation proof, travel medical insurance (minimum EUR 30,000 cover) and proof of funds. Reduced fee (EUR 45) applies to children aged 6–12; under-6s are exempt. ETIAS is a pre-travel authorisa

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Verona Villafranca Airport (Valerio Catullo) (VRN): 15–25 min off-peak (allow 30–35 min at peak); Venice Marco Polo Airport (VCE): 1 h 15 min – 1 h 30 min by road; Milan Bergamo Airport (Orio al Serio) (BGY): 1 h 15 min – 1 h 40 min by road; Bologna Guglielmo Marconi Airport (BLQ): 1 h 30 min – 1 h 45 min by road. Allow road or rail time to Veronafiere Exhibition Centre; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Veronafiere Exhibition Centre: Verona Porta Nuova / south of the historic centre, 1.5–3 km from the fair: Hotel San Pietro (Via Santa Teresa), Hotel Leopardi (Via Campo Marzo), Hotel San Marco (Via Baldassarre Longhena); Around Veronafiere and Verona Porta Nuova — walkable or one bus stop from the entrances: Crowne Plaza Verona Fiera (Via Belgio, adjacent to Veronafiere), Best Western CTC Hotel Verona (San Giovanni Lupatoto, ~5 km), Hotel Leon d'Oro (Via Piave, near Porta Nu

    Ride-hail: Ride-hailing apps are commonly used in Verona; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Veronafiere Exhibition Centre.

    Parking: On-site parking is available at Veronafiere Exhibition Centre; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: May 2029

    Temperature: About 12–15 °C overnight to 22–26 °C in the daytime (May normals for Verona)

    Seasonality: May is one of Verona's wetter months — roughly 70–90 mm over 8–10 rain days, usually as brief afternoon showers or thunderstorms rather than all-day rain. Outdoor demonstration areas can be muddy after rain, so bring a compact waterproof and shoes with grip.

    Packing: May in Verona is mild and show-friendly: daytime highs typically 22–26 °C dropping to about 12–15 °C overnight. It is one of the wetter months, with roughly 70–90 mm of rain across 8–10 rain days, often as short afternoon thunderstorms — pack a light waterproof layer and comfortable shoes for the ou

    Plan your trip

    Planning

    Best day to visit: Thursday 10 May 2029

    The show runs Wednesday 9 to Saturday 12 May 2029. Mid-show Thursday carries the densest trade activity: opening-day crowds have thinned, exhibitor teams are still fully staffed, and conference/technical sessions and hosted-buyer programmes typically cluster mid-week. Friday remains busy but starts to wind down, and the closing Saturday is usually lighter with more public and family footfall — so Thursday gives the best ratio of time to meetings.

    1

    Confirm travel dates and register online for SaMoTer 2029 — SaMoTer runs 9-12 May 2029 at Veronafiere Exhibition Centre, Verona. Register via samoter.it to receive your visitor confirmation or badge code before travel.

    2

    Check passport validity and Italian entry requirements — Confirm your passport is valid well beyond the trip and whether a Schengen short-stay visa is required for your nationality.

    3

    Book flights into Italy with onward transfer to Verona — Compare fares into Italian gateways and plan the onward rail or road leg to Verona so you arrive before the first show day.

    4

    Reserve a hotel in Verona near Veronafiere Exhibition Centre — Book early for the show week in May 2029 and confirm cancellation terms and distance to the venue.

    5

    Download the hall plan and programme from samoter.it — Use the organiser site to review halls, exhibitor lists and the conference programme before you travel.

    6

    Pre-schedule B2B meetings with target exhibitors — Contact exhibitors whose earth moving and building machinery lines match your procurement needs and fix meeting slots.

    7

    Shortlist conference sessions and live demonstrations — Build a personal agenda of sessions and machine demos so you can move efficiently between halls.

    8

    Plan local transport between hotel and venue — Confirm taxi, bus or rail options from your Verona accommodation to Veronafiere Exhibition Centre and allow buffer time at peak hours.

    9

    Prepare business cards, technical specs and meeting documents — Bring printed and digital copies of your requirements, part numbers and purchase criteria.

    10

    Check the local forecast and pack accordingly — Review the May forecast for Verona shortly before departure and pack business attire plus comfortable walking shoes for hall floors.

    11

    Confirm airport transfer and hotel check-in — Reconfirm your transfer booking and expected arrival time so check-in runs smoothly.

    12

    Collect badge on arrival and pick up the show directory — Head to the registration area at the main entrance on day one, present your registration code and collect your badge and directory.

    Side trips

    2

    Lake Garda — Sirmione and Peschiera del Garda

    Valpolicella wine country (Amarone)

    Networking spots

    3

    Outdoor demonstration areas, Veronafiere

    B2B meeting areas and press/innovation zones in the halls

    Verona centre — Piazza Bra / Arena district evening circuit

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · General Admission

    EUR 18 / per person

    official

    visitor_ticket

    visitor · 4-Day Pass

    EUR 32 / per person

    official

    visa_fee

    visitor · Schengen short-stay visa (Type C)

    USD 100 / per application

    official

    visa_fee

    visitor · ETIAS travel authorisation

    USD 7 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need to compare machines or suppliers on site, or build an Italian dealer, rental or distributor network, and can commit 2–3 full days.

    Best for

    Dealers, rental companies, contractors, plant managers and specifiers comparing earthmoving, road and compaction equipment and building Italian supplier/distributor relationships

    Min. budget

    $500.00

    Timeline

    4–8 weeks ahead: buy the online ticket (EUR 18 single day / EUR 32 four-day pass vs EUR 20/EUR 40 on site), book a hotel early (Verona tightens during show weeks), and allow 4–8 weeks if a Schengen visa is required

    Risks

    Budget estimate from listing cost signals (ticket, mid-range hotel, USD 75/day per diem, visa contingency) — confirm live rates.

    Verona hotel rates spike and capacity tightens during show weeks; book 2–3 months out.

    Much of the product experience is outdoors in the demo areas — plan for rain, mud and long walking distances inside a large venue.

    exhibit

    Italy and Southern Europe are target markets and you can staff the stand across all four days with demonstrable machines and Italian-speaking or bilingual sales cover.

    Best for

    OEMs, attachment and component manufacturers, telematics/rental and service providers selling into Italy and the wider Mediterranean market

    Min. budget

    $2,500.00

    Timeline

    9–12 months ahead: stand or outdoor plot application and hall allocation, logistics and customs/ATA carnet, machine transport and lifting, staffing and travel for all four days

    Risks

    Budget estimate from listing cost signals (visit budget plus stand/space, logistics and travel) — confirm booth and space pricing with the organiser.

    Machine transport, customs/ATA carnet handling and on-site lifting can exceed the cost of stand rental itself.

    Outdoor demonstration plots are limited and allocated early; indoor-only participation may reduce impact for machine-led product lines.

    skip

    Your supplier shortlist is settled, travel budget is committed elsewhere, or remote supplier contact and quotes are sufficient for your needs.

    Best for

    Buyers whose equipment sourcing is already covered by bauma, INTERMAT or another regional fair, or who have no Italy/Europe equipment interest this cycle

    Timeline

    None

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    What are the ticket prices for SaMoTer 2029?
    General Admission is €18 online and €20 on-site. A 4-Day Pass is €32 online and €40 on-site.
    What are the event hours?
    The event runs from May 9 to 12, 2029, with hours from 09:00 to 18:00.
    How can I get to the venue?
    The venue is accessible by car, bus, and train. There are shuttle services from nearby parking and the airport.
    Are there any special regulations for pets?
    Dogs are allowed if they are on a leash and have a collar with a municipal tag.
    What facilities are available at the venue?
    Facilities include parking, food options, and accessibility services.

    Glossary

    1
    Exhibitor
    A company or individual that displays goods or services at a trade show.
    2
    Visitor
    An individual who attends the event to explore products and services.
    3
    Trade Show
    An exhibition where businesses showcase their latest products and services.
    4
    Networking
    The act of interacting with others to exchange information and develop professional contacts.
    5
    Floor Plan
    A diagram that shows the layout of the exhibition space.
    6
    Registration
    The process of signing up to attend the event.
    7
    Ticket
    A pass that grants entry to the event.
    8
    Venue
    The location where the event is held.
    9
    Sponsor
    A company that supports the event financially or through in-kind contributions.
    10
    Program
    A schedule of events and activities that will take place during the trade show.

    Trust footer

    Sources

    6

    References

    1

    Publishers

    0

    Date checked

    1

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