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    Trade showB2B

    Salone Franchising Milano 2026

    Italy's premier franchising and retail trade show, the 39th edition of Salone Franchising Milano, returns to Allianz MiCo from 1–3 October 2026 to connect brands, investors, and aspiring entrepreneurs

    FranchisingRetail

    Dates

    1–3 Oct 2026

    City / country

    Milan, Italy

    Venue

    Allianz MiCo • Milano Convention Centre

    Time

    10:00 AM – 5:30 PM

    20 Floor Picks

    Matched booths for Salone Franchising Milano 2026

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    Notable exhibitors

    Companies exhibiting at Salone Franchising Milano 2026 include 12OZ, AFFILYA, ALICE PIZZA, ALLTRADE BUSINESS SRL and ANYTIME FITNESS.

    • 12OZ
    • AFFILYA
    • ALICE PIZZA
    • ALLTRADE BUSINESS SRL
    • ANYTIME FITNESS

    Event overview

    Overview

    The 39th edition of Salone Franchising Milano – Retail & Franchising Village takes place 1–3 October 2026 at Allianz MiCo in Milan, Italy. Organised by Fiera Milano, it is the country's reference event for the franchising and retail sector, bringing together franchisors, franchisees, investors, and industry professionals.

    The 2025 edition hosted 120 exhibitors and 5,000 visitors, with entrepreneurs making up 26% of attendees. The 2026 edition expands its educational offering, international reach, and networking opportunities, with a focus on market trends and sustainable business models

    TL;DR

    1. 139th edition of Italy's premier franchising and retail trade show
    2. 2Held 1–3 October 2026 at Allianz MiCo, Milan
    3. 3Organised by Fiera Milano with support from three major industry associations
    4. 4Features 120+ exhibitors and attracts 5,000+ professional visitors
    5. 5Expanded educational programme and international visitor outreach

    Why visit

    Discover over 120 leading franchise brands across food, fitness, retail, and services-. Meet franchisors, multi‑unit franchisees, and investors face‑to‑face. Attend enhanced educational sessions and workshops on market trends and business models. Gain insights into international expansion and cross‑border franchising opportunities. Network with decision‑makers from Italy's top retail and franchising associations. Access practical tools and advice for starting or scaling your franchise business

    Why exhibit

    Showcase your brand to 5,000+ qualified visitors, including entrepreneurs and investors. Connect with Italy's three major franchising associations: Assofranchising, Confimprese, and Federfranchising. Gain visibility as part of the country's most established franchising trade show. Leverage the event's international outreach to attract franchisees from France, the UK, and Spain. Benefit from a proven format that generated strong exhibitor retention and new signings in 2025. Access pre‑event webinars and promotional campaigns to drive qualified leads to your booth

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Aspiring entrepreneurs seeking franchise investment opportunities
    Existing franchisees and multi‑unit operators looking to expand their portfolio
    Investors and financial professionals scouting scalable retail and service concepts
    Managers and professionals from retail, hospitality, and service industries
    Institutional stakeholders and association representatives
    Professionisti e liberi professionisti in cerca di opportunità di crescita imprenditoriale.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Franchisors from food & beverage, fitness, GDO, beauty, fashion, and specialised retail
    Retail brands seeking to expand through franchising or affiliation
    Service providers supporting franchise operations (logistics, real estate, consulting)
    Emerging brands and startups looking for visibility and partnership opportunities
    International franchisors targeting the Italian and European markets

    Product categories

    Key solution areas showcased across the event.

    Food & Beverage (ristorazione)
    Personal Services (servizi alla persona)
    Fashion
    Specialised Retail (commercio specializzato)
    GDO (Grande Distribuzione Organizzata / Large-scale organised distribution)
    Beauty
    Fitness
    Home Decor (high-quality home decor and gifts)
    Car Maintenance & Multi-brand Repair

    Location & Facilities

    Venue

    Open in Google Maps

    Allianz MiCo • Milano Convention Centre

    Piazzale Carlo Magno, 1, 20149 Milan, Italy

    Entrances & gates

    Gate 4

    Pedestrian entrance on Viale Scarampo, opposite Portello metro exit

    Gate 2

    Pedestrian entrance on Viale Eginardo

    Gate 2

    Accesso da Viale Eginardo.

    Gate 10

    Accesso da Viale Teodorico.

    Floor plans & maps

    Official venue page

    Facilities

    Parking

    Paid parking available at Fiera Milano City (Gate 10, Viale Teodorico) and CityLife Green Parking (Piazza Tre Torri)-. Disabled parking spaces available subject to availability

    Accessibility

    Wheelchair-friendly with ramps at main entrance. All levels connected by lifts, escalators, and stairwells. Lifts include Braille buttons. Disabled toilets with alarm pull cords on every floor. Dedicated guidance service available upon request

    Prayer rooms

    Prayer room available on-site

    Cloakroom

    Cloakroom service available

    Luggage storage

    Luggage deposit available during official event hours

    On-site shuttle

    No dedicated on-site shuttle service identified. The venue is well-connected by public transport

    Food options

    Food Court, Gourmet Restaurant, Bars & Cafés

    On-site dining

    Parking: Paid parking available at Fiera Milano City (Viale Scarampo) and nearby CityLife areas. Gate 10 offers parking access via Viale Teodorico

    Gate: Main pedestrian entrances include Gate 4 (Viale Scarampo, near Portello metro) and Gate 2 (Viale Eginardo)

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Thursday 1 and Friday 2 October:10:00 AM – 5:30 PM
    Saturday 3 October:10:00 AM – 4:30 PM
    Register

    Ticket info

    Ticket notes

    Tickets available online via the official website. Early Bird pricing may be available

    Who runs the show

    Organisers

    Fiera Milano S.p.A

    Organiser

    Website

    Elisa Panico Cristofoli

    Press Office

    EmailCallWebsite

    Maria Rosaria Mazzanti

    Press Office

    EmailCallWebsite

    Marco Penna

    Press Office

    EmailCallWebsite

    What's on

    Programme

    1

    Conference

    1

    Presentation

    3

    Event days

    TBA

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    FC

    Francesca Cavallo

    Head of Hospitality Exhibitions @ Fiera Milano

    Overview of the 39th edition, sector trends, and women's entrepreneurship

    FC

    Francesco Conci

    CEO @ Fiera Milano

    Networking, training, and internationalisation in franchising

    FP

    Fabio Pasquali

    CEO and Founder @ WM Capital S.p.A

    Conference moderator (34th edition)

    AF

    Alessandro Ferrari

    CEO and Co-Founder @ Nextree S.r.l

    Conference speaker (34th edition)

    AC

    Alessia Comoretto

    Consultant @ Prima Posizione S.r.l

    Conference speaker (34th edition)

    GB

    Gianni Bientinesi

    Chief Executive Officer @ Business Intelligence Group Srl

    Conference speaker (34th edition)

    MG

    Michela Guasti

    Head of Bank Relations @ Italia Comfidi

    Webinar on subsidised finance for franchising

    GS

    Giuseppe Stasio

    Area Manager – Technical Specialist in Subsidised Finance @ Italia Comfidi

    Webinar on subsidised finance for franchising

    Thursday, Oct 1, 2026

    Main Stage: Conferences, Workshops and In-depth Sessions

    Conference
    Main Stage

    Assofranchising: Survey on Female Entrepreneurship

    Presentation
    Main Stage

    Friday, Oct 2, 2026

    Confimprese: Internationalization Strategies

    Workshop
    Main Stage

    Saturday, Oct 3, 2026

    Federfranchising: Practical Guidance for Starting a Franchise

    Workshop
    Main Stage

    Topic tracks

    Business Planning & StrategyLegal & Contractual FrameworksMarket Trends & InnovationInternational ExpansionStart-Ups & Emerging BrandsWomen in Franchising

    Co-located events

    MAPIC Italy

    Separate ticket

    Sponsors

    Eurospin

    Government supporters

    Regione Lombardia

    Patronage

    How the last edition performed

    Previous edition

    Current edition

    2026 · 5,000 visitors · 126 exhibitors

    The 2026 edition will introduce pre-show webinars, a partnership with Reting, and expanded international outreach to France, the UK, and Spain

    Forecast — not final

    Visitors

    5,000

    Exhibitors

    120

    Growth over time

    New this edition

    • 1

      Pre-Show Webinars

      A series of thematic online workshops will be held in the months leading up to the event, covering topics such as legal frameworks, development strategies, and success stories

      Source
    • 2

      Collaboration with Reting

      A new partnership with Reting, a leading consultancy for emerging franchise networks, to strengthen the event's international dimension and educational programme

      Source
    • 3

      International Outreach Expansion

      Targeted activities will involve exhibitors, entrepreneurs, and multi-unit franchisees from France, the UK, and Spain, broadening the visitor profile

      Source

    Testimonials

    Siamo molto felici di aver partecipato a Salone Franchising Milano, in un'edizione così ricca di incontri, dialogo e confronto. Un appuntamento prezioso per chi sceglie di intraprendere la strada dell'imprenditoria, a cui abbiamo preso parte con entusiasmo raccontando i valori McDonald's e il nostro franchising, attraverso le voci e le testimonianze di chi gli dà forma ogni giorno in azienda e sul territorio

    Dario Baroni · Amministratore Delegato · McDonald's Italia · 2023

    Next edition outlook

    2026-10-01 – 2026-10-03
    confirmed

    The 39th edition of Salone Franchising Milano is set to reinforce its role as the premier Italian hub for commercial affiliation, with a strong focus on training, internationalisation, and innovation. The event will feature a renewed Main Stage, expanded start-up area, and pre-show webinars, while leveraging its partnership with Reting to attract a more international audience from France, the UK, and Spain

    Expanded international visitor profile, particularly from France, the UK, and Spain Enhanced training programme with a completely renewed Main Stage New dedicated area for start-ups and emerging brands Pre-show webinars to provide early engagement and preparation for attendees

    Impact

    A bigger and stronger platform

    The 38th edition of Salone Franchising Milano confirmed its role as Italy's premier franchising and retail event, consolidating its position as a growth platform for a sector in constant evolution. With over 120 brands, more than 30 conferences, and 80 speakers, the event served not only as a showcase for franchisors but also as a valuable platform for skill development and experience exchange among aspiring entrepreneurs and established brand protagonists. The sector demonstrated resilience amidst a general consumer crisis, contributing 1.8% of national value added

    Audience quality

    High-value decision-makers

    The event attracted 5,000 visitors, with a profile that accurately reflected the exhibition offering and market dynamics. 26% of visitors were entrepreneurs, followed by employees, freelancers, investors, and multi-unit franchisees. The high participation of qualified professionals, especially during workshops and training meetings, underscores the event's role as a hub for serious business opportunities and professional development

    Exhibitor outcomes

    Real business growth

    Exhibitors reported positive feedback and strong visitor interest, with many brands noting significant networking opportunities and concrete business development prospects. Holding H2B, for example, described its participation as a success, with numerous professionals expressing interest in collaboration. The event's focus on training and innovation was cited as a key driver of exhibitor satisfaction and lead quality

    Intelligence

    Exhibitors

    80

    Exhibitors

    6

    Categories

    7

    Countries

    7

    Pavilions

    Top exhibitor countries

    Top 7 by exhibitor count — estimates based on published directory.

    • Italy
      74
    • France
      1
    • Malta
      1
    • Croatia
      1
    • Romania
      1
    • Belgium
      1
    • Germany
      1

    ~93% of listed exhibitors are from Italy.

    Category breakdown

    1~37
    estimate
    2~37
    estimate
    3~2
    estimate
    4~2
    estimate
    5~1
    estimate
    6~1
    estimate

    National pavilions

    Italy

    ~74 stands
    estimate

    France

    ~1 stands
    estimate

    Malta

    ~1 stands
    estimate

    Croatia

    ~1 stands
    estimate

    Romania

    ~1 stands
    estimate

    Belgium

    ~1 stands
    estimate

    Germany

    ~1 stands
    estimate

    Buyer targets

    High priority

    Buyers sourcing

    Franchising Suppliers (profile Pending)

    Buyers sourcing

    Other Franchising Suppliers

    Buyers sourcing

    Fitness, Gym & Boxing Franchise Suppliers

    Buyers sourcing

    Quick-Service Restaurant Franchise Suppliers

    Buyers sourcing

    Real Estate & Property Franchise Suppliers

    Medium priority

    Buyers sourcing

    Tutoring & Education Franchise Suppliers

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Italy / Europe

    Why it matters

    Salone Franchising Milano 2026 is the essential meeting point for Italy's resilient franchising sector. As the industry navigates a delicate domestic consumption environment and accelerates international expansion, the event provides a crucial platform for networking, training, and discovering new business models. With the sector showing strong domestic performance and contributing significantly to Italy's economy, the fair offers unparalleled access to established brands, emerging start-ups, and the key associations driving the market's evolution. The 2026 edition strengthens its role as a community that connects, trains, and grows the sector, transforming the fair into a concrete business and training opportunity

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Resilience Amidst Consumer Downturn

    Despite a 2.8% decline in domestic consumption (April 2026, Confimprese-Jakala Observatory), franchising remains one of the most resilient distribution models, driving network expansion and innovation

    Source
    02

    International Expansion as a Growth Engine

    Italian franchise networks are increasingly looking abroad. The balance of openings on foreign markets grew by 7.6% in 2026, and affiliated network development increased by 9.4%—significantly outperforming the direct channel (+0.1%)

    Source
    03

    Strong Domestic Performance Despite Economic Headwinds

    Between 2022 and 2024, while the total number of Italian businesses contracted by 5%, franchising outlets grew by 4%, reaching 81,400 units in 2024

    Source
    04

    High Female Entrepreneurship

    The sector is distinguished by strong inclusivity, with women-led outlets accounting for 35-43% of all franchise stores—nearly double the average of traditional entrepreneurship (20-25%)

    Source
    05

    Focus on Training and New Competencies

    The sector is dynamic and focuses on training, new skills, and entrepreneurial development, with the Salone positioning itself as a platform that integrates networking, enhanced training, and new business opportunities

    Source

    Market news

    Latest updates from across the market.

    Franchising Resists Crisis: +4% Outlets in Italy

    Read

    Salone Franchising Milano 2026 Edition Unveiled

    Read

    Franchising Looks Abroad for Growth

    Read

    Federfranchising Supports Urban Regeneration Law

    Read

    Townhouse firma accordo da 40 saloni per entrare in Italia

    Read

    European Franchising Trade Show Circuit (2026–2027)

    April 2026 – March 2027

    This circuit covers major franchise trade shows across Europe, providing opportunities for franchisors, investors, and entrepreneurs to connect, learn, and expand. Events range from the UK's largest franchise exhibitions to Germany's leading franchise expo and the world's largest franchise event in Paris

    27–29 Jan 2026

    Franczyza Expo

    Warsaw, Poland

    9th edition, held at Ptak Warsaw Expo

    website
    17–18 Apr 2026

    International Franchise Show London

    London, United Kingdom

    Free entry for visitors

    website
    1–3 Oct 2026

    Salone Franchising Milano

    Milan, Italy

    39th edition. Features 120+ exhibitors and 5,000+ visitors

    website
    2–3 Oct 2026

    The National Franchise Exhibition

    Birmingham, United Kingdom

    Held at NEC Birmingham

    website
    6–7 Nov 2026

    Franchise Expo Germany

    Frankfurt, Germany

    8th edition, held at The Forum, Messe Frankfurt

    website
    13–15 Mar 2027

    Franchise Expo Paris

    Paris, France

    Held at Paris Expo Porte de Versailles

    website

    Spring 2026

    International Franchise Show LondonFranczyza Expo

    London and Warsaw host major franchise events in early 2026

    Autumn 2026

    Salone Franchising MilanoThe National Franchise ExhibitionFranchise Expo Germany

    A concentrated season of major franchise events in Milan, Birmingham, and Frankfurt

    Spring 2027

    Franchise Expo Paris

    The world's largest franchise event kicks off the 2027 season

    Event dates and details are sourced from official event websites and trade show databases

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LIN

    Milan Linate Airport

    Closest airport to the venue. Served by Metro M4 (blue line) to San Babila, then M1 (red line) to Lotto, or M4 to Sant'Ambrogio then M2 to Garibaldi and M5 to Portello

    11.6 km

    to venue

    20–30 min

    by car

    MXP

    Milan Malpensa Airport

    Main international airport-. Take the Malpensa Express train to Cadorna station (30 min), then M1 (red line) to Lotto (800 m walk) or M2 to Garibaldi and M5 to Portello

    46 km

    to venue

    45–60 min

    by car

    BGY

    Milan Bergamo Airport (Orio al Serio)

    Served by low-cost carriers-. Take a private bus to Milano Centrale, then M3 (yellow line) to Zara and M5 (lilac line) to Portello

    52 km

    to venue

    50–70 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Venue vicinity & outskirts

    USD 50–150 / night

    3-star hotels, B&Bs, and hostels. Examples include B&B HOTEL Milano Portello and ibis Milano Fiera. Prices can fluctuate significantly during event weeks

    Mid-range
    Near venue & CityLife

    USD 150–300 / night

    4-star hotels offering good value and convenience. Options like Enterprise Hotel and Hotel Milano Regency are within walking distance of Allianz MiCo

    Premium
    City Centre

    USD 300–600 / night

    Luxury 5-star hotels. Top properties include Mandarin Oriental, Portrait Milano, Bvlgari Hotel Milano, and Park Hyatt Milan, typically located in Milan's historic centre

    Business
    Stazione Centrale / Garibaldi / Porta Nuova

    USD 200–450 / night

    Hotel 4 stelle e strutture moderne nei principali hub di trasporto. Ottimi per chi arriva in treno e cerca un soggiorno business con ottimi collegamenti (M2, M3, M5).

    Local transport

    Get around the city with these convenient transport options.

    Metro (M5 – Lilac Line)

    Estimated cost€2.20 single fare (90 min)
    Best forPortello station, directly opposite the venue entrance

    Fastest option from the city centre. Single tickets allow unlimited transfers across all modes within 90 minutes

    Metro (M1 – Red Line)

    Estimated cost€2.20 single fare (90 min)
    Best forLotto station, approx. 10 min walk to the venue

    Alternative metro line connecting to the city centre and Rho Fiera exhibition grounds

    Tram

    Estimated cost€2.20 single fare (90 min)
    Best forLine 19 (V.le Boezio stop) or Line 14 (Piazza Firenze)

    Scenic above-ground option; can be slower during peak traffic

    Bus

    Estimated cost€2.20 single fare (90 min)
    Best forLines 48 and 78 (Via Gattamelata / Fieramilanocity stop)

    Good coverage from surrounding neighbourhoods; same ticket valid across all modes

    Suburban Rail (Trenord)

    Estimated costUrban fare applies within Mi1-Mi3 zone (€2.20)
    Best forS3/S4 to Milano Nord Domodossola station, 600 m walk

    Convenient from suburban areas and railway hubs like Garibaldi

    Ride-hailing / Taxi

    Estimated cost€15–€25 from city centre to venue; €90–€130 from Malpensa Airport
    Best forDirect door-to-door from anywhere in Milan

    Uber (licensed NCC drivers), Free Now, and traditional taxis available

    Parking

    Estimated costPaid, hourly rates apply
    Best forFiera Milano City (Viale Scarampo) and CityLife car parks

    Limited spaces during events – early arrival recommended

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen Short-Stay Business Visa (Type C)Non-EU/EEA nationals who are not visa-exempt and need to enter Italy for business purposes, including attending trade fairs, for up to 90 days within any 180-day period$105.00Minimum 15 working days; however, due to current backlogs, applicants are strongly advised to apply at least 3 months in advance
    National Visa (Type D)Non-EU/EEA nationals planning to stay in Italy for over 90 days for work, study, or long-term business assignments$135.00Up to 120 days, with overall waiting periods potentially exceeding 3-4 months

    Citizens of the EU/EEA, Switzerland, the UK, USA, Canada, Australia, Japan, South Korea, and many other countries can enter Italy visa-free for short-term business stays of up to 90 days. Nationals of Albania, Bosnia and Herzegovina, North Macedonia, Moldova, Montenegro, Serbia, and Ukraine are exempt only if they hold biometric passports

    Italy accepts the ATA Carnet for the temporary import of goods. From 1 June 2026, EU member states, including Italy, have adopted the digital ATA Carnet (eATA), although a paper version may still be accepted during a transition phase

    Official visa page

    Weather

    October in Milan is autumn with average highs of 17–19°C and lows of 9–12°C. Rainfall is common (approx. 34% of days) with around 122–188 mm expected. Pack layers, a light raincoat, and comfortable shoes for walking between exhibition halls

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Allianz MiCo is in the CityLife district, easily reached by Metro M5 (Lilac Line) to Portello station, directly opposite the venue entrance. Alternative: Metro M1 (Red Line) to Lotto (10 min walk) or Amendola. Suburban rail lines S3/S4 stop at Milano Nord Domodossola (600 m walk). Trams 19 (V.le Boezio) and 27, and buses 48/78 serve the area. Major rail stations: Milano Centrale (5.1 km) and Milano Garibaldi

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business Culture & Punctuality

    Milan blends relationship-building with efficiency-. Punctuality is expected (5–10 min window)-. A polished appearance signals professionalism-. Firm handshakes and eye contact are standard

    Language

    Italian is the official language. English is widely spoken in business, hotels, and restaurants-. A few Italian phrases ('Buongiorno', 'Grazie') are appreciated

    Dining Etiquette

    Business meals are common and formal-. Wait to be seated and avoid discussing business until after ordering. Splitting the bill is uncommon in formal settings-. Tipping is not mandatory but rounding up is appreciated

    La Bella Figura

    Presentation matters. Well-maintained grooming, polished footwear, and understated accessories convey professionalism-. Avoid casual or overly relaxed postures in meetings

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Milan Malpensa (MXP) or Milan Linate (LIN)

    Book flights at least 2–3 months in advance for best rates. October is a shoulder season, but events can drive demand

    Visa

    Business visitors from non-visa-exempt countries must obtain a Schengen Short-Stay Visa (Type C) to attend the trade fair. A formal invitation letter from the organiser (e.g., Fiera Milano) is essential for the application

    Processing: Minimum 15 working days, but applicants should apply at least 3 months in advance due to high demand and processing delays

    Applications must be submitted to the Italian Embassy/Consulate or via VFS Global in the applicant's country of residence

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-09-30

    Check-out (recommended)

    2026-10-04

    Areas to stay

    Portello / Fiera Milano City (closest to the venue) · CityLife (modern district, adjacent to the venue) · Milano Centrale / Garibaldi (major transport hubs) · City Centre / Duomo (best for tourism and dining)

    Budget

    $50 – $150 per night

    Mid-range

    $150 – $300 per night

    Premium

    $300 – $600+ per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: From Linate (LIN): Take Metro M4 to San Babila, then M1 to Lotto, or M4 to Sant'Ambrogio, then M2 to Garibaldi and M5 to Portello. From Malpensa (MXP): Take Malpensa Express to Cadorna, then M1 to Lotto or M2 to Garibaldi and M5 to Portello. From Bergamo (BGY): Take a shuttle bus to Milano Centrale, then M3 to Zara and M5 to Portello

    Hotel → venue: The most convenient option is Metro M5 (Lilac Line) to Portello station, located directly opposite the venue's main entrance. Trams 19 (V.le Boezio stop)- and buses 48/78 (Portello stop) also serve the area. Many hotels in the Portello and CityLife districts are within walking distance

    Ride-hail: Uber, Free Now, and traditional taxis are readily available in Milan. A ride from the city centre to the venue typically costs €15-€25 and takes 15-30 minutes depending on traffic

    Public transit: Milan has an extensive public transport network including metro, trams, and buses. A single ticket costs €2.20 and is valid for 90 minutes. A 3-day pass (€13) is cost-effective for extended stays

    Parking: Paid parking is available at Fiera Milano City (Gate 10, Viale Teodorico) and the CityLife car park. Spaces are limited during major events, so early arrival is recommended

    Weather

    Plan and pack for the event climate.

    Month: October

    Temperature: 9–19°C (48–66°F)

    Seasonality: Rain on approx. 34% of days; average rainfall 122–188 mm

    Packing: Pack layers: light sweaters, a waterproof jacket, and comfortable walking shoes. An umbrella is advisable

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:30Arrive at venue, collect badge
    2. 10:00Exhibition floor opens
    3. 12:30Lunch break
    4. 14:00Attend educational session
    5. 17:00Networking and follow-up meetings
    6. 19:00Dinner in CityLife or central Milan

    Plan your trip

    Planning

    Best day to visit: Thursday, 1 October 2026

    Day 1 has confirmed decision-useful Main Stage content: from 15:30 to 16:10, Confimprese lists a session covering consumption and sector trends, key elements of Italian franchise law and international growth. The official event's current communication also positions the 2026 Main Stage around data and trends, emerging brands, finance and development, internationalisation, and training. For a first-time decision-oriented visitor, starting on 1 October combines confirmed programme value with two remaining event days for any follow-up or second meetings.

    T-90

    Define participation objectives and budget — Clarify goals: scouting brands, networking, or investment decisions. Set a realistic budget for travel, accommodation, and incidentals

    T-60

    Book flights and accommodation — Milan hotels fill quickly during event weeks. Book early to secure preferred rates and locations near Allianz MiCo or metro lines

    T-45

    Apply for Schengen visa (if required) — Non-EU visitors should apply at least 3 months in advance. Request an official invitation letter from the organiser (Fiera Milano) to support the application

    T-30

    Register online and purchase Early Bird ticket — Early Bird rates are available until 31 May 2026-. Online registration saves time and ensures entry

    T-14

    Review exhibitor list and plan visit — Study the official exhibitor list and floor plan. Prioritise brands and schedule meetings in advance where possible

    T-7

    Prepare business cards and materials — Bring plenty of business cards, a notebook, and a portable charger. Download the event app if available

    T-1

    Check weather and pack accordingly — October in Milan averages 9–19°C with possible rain. Pack layers and a light raincoat

    T-0

    Start with priority meetings before general browsing — Planning guidance. Use the first focused block for high-fit franchisors or investors, then use remaining time for emerging-brand discovery and Main Stage learning.

    Sample visitor itinerary

    Route-optimised day
    Before the first meeting

    Arrive at North Level 0, orient using the official venue plan and confirm the day's priority brands and meetings

    Allianz MiCo
    Morning

    Meet the highest-fit franchisors first and test investment, territory, economics, support and expansion assumptions

    Salone Franchising Milano 2026 exhibition area
    Late morning

    Scout emerging brands and compare less familiar concepts against the same decision criteria

    Salone Franchising Milano 2026 exhibition area
    Lunch

    Take a short break, clean up meeting notes and identify which brands deserve a second conversation

    CityLife area
    Early afternoon

    Run a second due-diligence block focused on the strongest opportunities, including documents and next-step commitments

    Allianz MiCo
    15:30-16:10

    Attend the confirmed session Franchising come motore di crescita: mercati, norme e opportunità internazionali, covering sector trends, Italian franchise-law elements and international growth

    Allianz MiCo Main Stage
    Late afternoon

    Revisit priority brands, close information gaps and book post-show calls with decision makers

    Salone Franchising Milano 2026 exhibition area
    After show

    Debrief over coffee, dinner or aperitivo and rank opportunities while conversations are fresh; this is an independent recommendation, not an event-hosted programme

    CityLife or Brera

    Side trips

    4

    CityLife

    Modern Architecture, Park, Shopping and Dining District

    Immediately around Allianz MiCo

    Recommended for a low-friction after-show walk, coffee or meal without travelling back across Milan; it also gives first-time visitors a quick look at the modern CityLife district.

    Parco Sempione and Arco della Pace

    Park and Landmark

    Sempione area; practical as an after-show city stop

    Recommended for an open-air reset after a day of meetings and for combining a short walk with one of Milan's recognisable landmarks.

    Duomo di Milano

    Historic Landmark

    Central Milan

    A practical first-time Milan stop if the schedule leaves time after the show; combine it with the surrounding historic centre rather than sacrificing high-priority event meetings.

    Brera

    Arts, Dining and Aperitivo District

    Central Milan; best suited to the evening

    Recommended for an informal post-show meal or aperitivo and a more atmospheric Milan experience after business activity is complete.

    Networking spots

    4

    CityLife Shopping District

    Cafés and restaurants near the venue

    Independent recommendation, not an event-hosted networking programme. Its proximity makes it useful for quick pre-show coffee, post-meeting debriefs or an informal conversation without a long transfer.

    illy Milano CityLife

    Coffee and informal meeting spot

    Independent recommendation, not an event partner. Suitable for a short one-to-one coffee or informal post-show discussion in the CityLife district.

    CityLife Park

    Outdoor walking-meeting option

    Independent recommendation. Useful for a short walking debrief when both parties want a quieter setting outside the exhibition environment.

    Brera district

    Evening dining and aperitivo area

    Independent recommendation, not an event-hosted programme. Better for a planned post-show dinner or informal relationship-building conversation with contacts staying in central Milan.

    Budget

    Costs & budget

    Exhibitor pricing not publicly available on the official website. Early Bird registration for visitors is available until 31 May 2026

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 3 nights$300.00
    • Per diem × 3$225.00
    • Visa$95.00
    • Insurance$50.00
    • Flight — Within Europe$200.00
    Estimated total$870.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    hotel_room

    both · milan_arrival_night_market_range

    USD 184–449 / per_room_night

    estimateAs of 2026-08-16

    hotel_room

    both · milan_arrival_night_median

    USD 278 / per_room_night

    estimateAs of 2026-08-16

    meals

    both · 2026_milan_business_travel_full_day_allowance

    EUR 42 / per_person_full_day

    officialAs of 2026-01-01

    local_transport

    both · atm_milan_3_day_ticket

    EUR 15.5 / per_person_3_days

    officialAs of 2026-09-01

    schengen_visa

    both · adult_type_c_if_required

    EUR 90 / per_application

    officialAs of 2026-07-27

    booth_space

    exhibitor · 2026_quote_required

    —

    unknownAs of 2026-09-01

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer these 8 questions to get a tailored recommendation: Visit, Exhibit, or Skip Salone Franchising Milano 2026. Your scores will show which action best fits your goals, budget, and timeline

    QUESTION 1 OF 8

    What is your primary role in the franchising ecosystem?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are actively seeking a franchise, want to compare multiple brands, or need to meet decision‑makers face‑to‑face

    Best for

    Aspiring franchisees, investors, existing franchisees looking to expand, and professionals seeking education and networking

    Min. budget

    $200.00

    Timeline

    Pre‑register by 31 May 2026 for Early Bird; book travel 2–3 months ahead

    Risks

    High hotel demand – book early

    Potential visa delays for non‑EU visitors – apply at least 3 months in advance

    Limited time to cover all exhibitors – plan your route in advance

    exhibit

    You have a proven model, sufficient budget, and a strong urgency to grow your network in the Italian and European markets

    Best for

    Franchisors, retail brands, and service providers aiming to recruit franchisees, launch new concepts, or expand into Italy/Europe

    Min. budget

    $3,000.00

    Timeline

    Contact organisers 6–9 months before; finalise booth design and staff training by T‑60

    Risks

    Booth availability may be limited – secure early

    Exhibitor costs not publicly listed – request a quote promptly

    Competition from other brands – differentiate your offer

    skip

    Your timeline is beyond 12 months, your budget is extremely limited, or you are just beginning to explore franchising without immediate action

    Best for

    Those who are not currently in the franchising sector, with very tight budgets, or who prefer digital channels for research

    Timeline

    N/A – skip this edition and consider the next one

    Risks

    Missing early‑bird deadlines and price increases if you decide later

    Missing face‑to‑face networking that digital channels cannot replicate

    Remote research may not fully replace direct diligence on people, proposition quality and commercial fit.

    Book with

    Partners

    Allianz MiCo • Milano Convention Centre

    Official venue

    Official Milan venue for Salone Franchising Milano 2026. Its current North Wing Level 0 plan is used here for venue orientation only, not as an event-specific stand plan.

    Visit partner Confidence: high

    Venue relationship is confirmed by current 2026 event information; floor-plan and access details come directly from Allianz MiCo.

    Recommended providers

    Hotels

    MiCodmc

    Official hotel booking agent for Fiera Milano events. They offer negotiated corporate and group rates for exhibitors and visitors

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Franchising
    A business model where a franchisor grants a franchisee the right to use its brand, system, and support in exchange for fees and royalties
    2
    Franchisor
    The parent company that owns the brand and business system and licenses it to franchisees
    3
    Franchisee
    An individual or company that buys the right to operate a franchised outlet under the franchisor's brand and system
    4
    Retail
    The sale of goods or services directly to consumers, often through physical stores, e‑commerce, or a combination of both
    5
    GDO (Grande Distribuzione Organizzata)
    Large-scale organised distribution, typically referring to major supermarket and hypermarket chains
    6
    Multi-unit franchisee
    Franchisee che gestisce più unità operative (punti vendita) dello stesso franchisor o di più franchisor.

    Trust footer

    Sources

    61

    References

    39

    Publishers

    0

    Date checked

    1

    Fiera Milano S.p.A

    2

    Assofranchising

    3

    L'Express Franchise

    4

    Fiera Milano Congressi

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