Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Salón Motorsur is a comprehensive automotive exhibition that brings together the best in new and used vehicles in Andalusia. Held at IFECA, this event allows visitors to explore a wide range of vehicles from official dealers, compare options, and take test drives.
With over 14,000 square meters of exhibition space, attendees can enjoy a seamless experience while discovering exclusive offers and financing options. Salón Motorsur takes place in Jerez de la Frontera, Spain.
TL;DR
- 1Dates and Venue: Salón Motorsur takes place from November 20-22, 2026, at IFECA in Jerez de la Frontera, Spain.
- 2Scale and Focus: This event showcases over 50 brands of new and used vehicles, including cars, motorcycles, and commercial vehicles.
- 3Organiser: The event is organised by Automociona and Expoalia, experienced in commercial event management.
- 4Buyer Authority: Attendees include the general public and industry professionals looking for vehicles and services.
- 5Entry: Tickets are priced at €3, with free entry for children under 12.
Why visit
Salon Motor Sur concentrates the stock that buyers in Cadiz province would otherwise chase across a dozen dealerships into one hall at IFECA in Jerez de la Frontera. Attendees include the general public and industry professionals looking for vehicles and services.
Why exhibit
Exhibitors gain direct access to a targeted audience of car buyers and industry professionals. This event showcases over 50 brands of new and used vehicles, including cars, motorcycles, and commercial vehicles. Attendees include the general public and industry professionals looking for vehicles and services.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Private buyers from Jerez, Cadiz, El Puerto de Santa Maria and the wider Costa de la Luz replacing a family car
First-time buyers and young riders comparing 125 cc motorbikes, scooters and small urban cars
Self-employed workers (autonomos) and small-business owners sourcing vans and light commercial vehicles
Fleet and company-car administrators comparing renting, leasing and PCP quotes at the finance stands
Dealers and independent used-car lots scouting trade-ins and stock from other stands
Expats and second-home owners who need advice on Spanish registration, ITV and insurance
Families checking boot space, child-seat fitment and accessibility before shortlisting a model
Enthusiasts tracking model-year updates, hybrid and electric trims, and performance versions
Finance and insurance intermediaries working the floor for retail and business leads
Buyers comparing new versus KM0 versus used on price, warranty length and delivery time
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Franchised dealership groups from Jerez de la Frontera, Cadiz, El Puerto de Santa Maria and Seville
Independent used-car dealers and KM0 / pre-registered stock specialists
Motorcycle, scooter and 125 cc dealer networks
Commercial vehicle dealers, van converters and light-fleet fitters
Banks, finance companies and leasing or renting providers quoting PCP and TAE terms
Insurance brokers, extended-warranty providers and roadside assistance services
Tyre, accessory, car-care and child-seat retailers
Home charging point installers and energy suppliers serving EV buyers
Gestoria and vehicle-documentation services handling DGT transfers and ITV preparation
Manufacturer regional offices presenting model-year updates and electrified trims
Product categories
Key solution areas showcased across the event.
New passenger cars from franchised dealers: city cars, SUV and crossover, family estates, plus petrol, hybrid and electric trims
KM0 and pre-registered units with delivery mileage, offered below list price with balance of factory warranty
Used vehicles (VO) with dealer warranty, history checks and financing packages
Motorcycles, scooters and 125 cc / A2-licence-friendly models for urban commuting
Commercial vehicles, vans and light fleet units aimed at autonomos and small businesses
Electric and plug-in hybrid models with DGT environmental labels, shown with charging advice
Financing, leasing and renting desks where PCP terms, TAE and monthly payments are compared
Insurance, extended warranty, roadside assistance and gap-cover products
Aftermarket accessories: tyres, roof racks, tow bars, child seats and car-care products
Home wallbox charging hardware and installation services for EV buyers
Vehicle documentation and ownership-transfer services, including DGT paperwork and ITV preparation
Servicing plans, maintenance packages and trade-in valuation desks
Location & Facilities
Venue
IFECA
Jerez de la Frontera, Spain
Facilities
Parking
IFECA in Jerez de la Frontera typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: IFECA in Jerez de la Frontera typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at IFECA for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:11:00 AM – 8:00 PM daily
November 22:11:00 AM – 6:00 PM
General admission
€3.00
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Jerez de la Frontera, Spain
Why it matters
On 2026-11-20 to 2026-11-22, Salón Motorsur in Jerez de la Frontera covering New cars from official dealerships, Used vehicles and KM0 options, Motorcycles and scooters, Commercial vehicles and van gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget guesthouse or hostal
Jerez de la Frontera city centreUSD 60–88 / night
Lowest-cost base within walking distance of the old town; a taxi to IFECA is short and inexpensive.
Value 3-star hotel
Jerez de la Frontera city centreUSD 76–110 / night
Good balance for visitors who want restaurants and rail links nearby rather than a halls-adjacent location.
Mid-range 4-star hotel
IFECA vicinity and northern JerezUSD 103–153 / night
Shortest commute to the show and the easiest option if you are carrying stand materials or arriving by car.
Business 4-star hotel
Jerez de la Frontera city centreUSD 119–174 / night
Preferred by exhibitor teams needing meeting space and reliable Wi-Fi for evening follow-up with leads.
Upper-tier boutique or bodega-style hotel
Jerez old town and sherry bodega districtUSD 162–250 / night
Character stay with bodega visits on the doorstep; budget for a taxi to the halls during show hours.
Short-stay apartment
Central Jerez districtsUSD 70–120 / night
Practical for multi-night exhibitor stays; check minimum-stay rules and whether parking is included in the rate.
Local transport
Get around the city with these convenient transport options.
Urban bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forJerez city centre to the IFECA exhibition site
Jerez has no metro or tram, so the urban bus network is the cheapest public option. Check the stop nearest your hotel and the return times after the halls close.
Renfe Cercanias / regional train
Estimated costEUR 2-5 single metro journey (contactless)
Best forEl Puerto de Santa Maria or Cadiz to Jerez station, then bus or taxi to IFECA
Useful if you stay on the coast. Jerez station is in the town centre, so budget a separate short bus or taxi hop to the venue.
Taxi
Estimated costApprox. EUR 8-12 per journey; confirm the meter or fixed fare with the driver
Best forJerez city centre to IFECA
Roughly ten minutes outside peak traffic. Ask the driver to drop you at the main exhibition entrance rather than the congress block.
Taxi
Estimated costApprox. EUR 14-20 per journey; confirm the fare before departure
Best forJerez Airport (XRY) to IFECA
The quickest arrival option if you land at XRY. Pre-book for early-morning arrivals when the rank may be quiet.
Airport bus plus urban bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forJerez Airport to Jerez bus station, then urban bus to IFECA
Cheapest airport option but timetable-dependent; check that the connection still runs after the halls close.
Car and on-site parking
Estimated costApprox. EUR 0-5 per day depending on hall allocation; confirm the rate with the venue
Best forIFECA car park, accessed from the northern approach roads
Driving is the simplest option from Cadiz or Seville. Arrive before mid-morning for the closest spaces during the weekend peak.
Regional coach
Estimated costApprox. EUR 6-14 one way depending on origin; confirm with the operator
Best forCadiz or Seville to Jerez bus station, then local bus or taxi to IFECA
A practical option if you are staying in Seville and visiting for a single day; check the last return departure before you travel.
App-based ride-hailing
Estimated costApprox. EUR 9-14 per journey in normal conditions; confirm availability in the app first
Best forCity centre to IFECA
Coverage in Jerez is thinner than in Madrid or Seville, so have a taxi rank or bus line as a backup.
Weather
November in Jerez de la Frontera is mild and changeable. Expect daytime temperatures around 17-21 C, nights dropping to roughly 8-11 C, and the start of the wetter season with occasional rain showers across Cadiz province. Halls at IFECA are indoor, but arrival queues and outdoor vehicle displays can be exposed, so pack a light waterproof layer, comfortable walking shoes and something warm for the evening. These are approximate climatological bands rather than a forecast - check a live forecast in the week before you travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Spain.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Sherry country
Jerez de la Frontera is the centre of the sherry triangle, and the bodega district is a short taxi ride from IFECA. Bodega tours usually need a booked slot, and many close in the early afternoon, so schedule them around show hours rather than on the same morning as the halls.
Meal times and shop hours
Lunch is typically served from about 14:00 and dinner rarely starts before 21:00. Many smaller shops and dealership offices close for a long midday break and reopen in the late afternoon. Plan stand meetings for the morning or after 17:00.
Language
Show communication is in Spanish, and English is uneven at dealership level. Bringing a Spanish-speaking colleague, or translating your quote and specification sheets, avoids misunderstandings on finance terms, warranty and delivery commitments.
Tipping and payments
Tipping is not mandatory; rounding up or leaving small change for table service is normal. Card payment is widely accepted in hotels and restaurants, but keep some cash for taxis and small stands that may not have a card terminal.
Paperwork culture
Spanish vehicle transactions are document-heavy: ficha tecnica, ITV card, DGT ownership transfer and insurance must all line up. A gestoria desk at the show is the fastest way to understand fees and deadlines, and it is normal to sign a deposit document before the full contract.
Getting around Jerez
The historic centre is compact and walkable, but IFECA sits outside it. There is no metro or tram, so rely on the urban bus, taxis or your own car, and allow extra time on the first morning when everyone arrives at once.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Jerez de la Frontera; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Jerez de la Frontera; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near IFECA: Jerez de la Frontera city centre: Jerez de la Frontera city centre; Jerez de la Frontera city centre: Jerez de la Frontera city centre; IFECA vicinity and northern Jerez: IFECA vicinity and northern Jerez.
Ride-hail: Ride-hailing apps are commonly used in Jerez de la Frontera; confirm local availability before travel.
Public transit: Jerez de la Frontera has no metro or tram network, so public transport to IFECA means the urban bus or a train to Jerez station followed by a local bus, taxi or walk. Urban bus single tickets are inexpensive (roughly EUR 1.10 to 1.40, approximate, confirm current fares), and the station in the town centre also connects to Cadiz and El Puerto de Santa Maria by regional rail. Because show-day timetables and the exact bus line serving the exhibition site can change, check the operator's current route map or ask at your hotel the day before, and keep a taxi number as a backup for the evening return.
Parking: On-site parking is available at IFECA; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Packing: November in Jerez de la Frontera is mild and changeable. Expect daytime temperatures around 17-21 C, nights dropping to roughly 8-11 C, and the start of the wetter season with occasional rain showers across Cadiz province. Halls at IFECA are indoor, but arrival queues and outdoor vehicle displays ca
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Salón Motorsur usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day -14: Confirm the November 2026 show dates and daily opening hours on salonmotorsur.com, and note whether the final day closes earlier.
T-2
Day -13: Decide your budget band for new, KM0 or used, and check what your current vehicle is worth on a trade-in valuation site so you have a reference figure.
T-3
Day -12: Shortlist three to five models and note the trim, engine and gearbox you actually want, so stands cannot steer you to unrelated stock.
T-4
Day -11: Check DGT environmental labels and any low-emission zone rules that affect where you park or drive in Jerez and Cadiz.
T-5
Day -10: Book travel. Compare Jerez (XRY), Seville (SVQ) and Malaga (AGP) before choosing, and allow a buffer for the airport-to-city transfer.
T-6
Day -9: Reserve accommodation in Jerez city centre or near IFECA; November is not peak season, but a show weekend still tightens the mid-range supply.
T-7
Day -8: If you plan to finance, request an online pre-assessment from your bank so you can benchmark the TAE quoted at the show.
T-8
Day -7: Gather documents: DNI or NIE and passport, driving licence, current vehicle ficha tecnica and ITV card, last three payslips or tax returns.
T-9
Day -6: Download the show floor plan if published, and mark the dealerships and finance desks you want to visit first.
T-10
Day -5: Check the weather forecast for Cadiz province and pack a light rain jacket plus comfortable walking shoes.
T-11
Day -4: Confirm your transport plan from the hotel to IFECA, including the urban bus line or a taxi booking for the morning slot.
T-12
Day -3: Prepare a comparison sheet: model, trim, list price, drive-away price, warranty months, delivery week, monthly payment and TAE.
T-13
Day -2: Charge your phone and camera, and set up a folder for photographed spec sheets and quote forms so nothing gets lost.
T-14
Day -1: Arrive in Jerez, collect any pre-booked ticket, and check the entrance gate and hall layout so you can start early on day one.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at IFECA
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Salón Motorsur registration concourse
IFECA
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
IFECA
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 3 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 3 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Salón Motorsur fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Salón Motorsur, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing New cars from official dealerships and Used vehicles and KM0 options solutions and benchmarking suppliers at Salón Motorsur in Jerez de la Frontera.
Min. budget
$604.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching New cars from official dealerships and Used vehicles and KM0 options products who need qualified meetings with the event's trade audience.
Min. budget
$2,718.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Jerez de la Frontera show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Salon Motor Sur and where does it take place?
Salon Motor Sur is a motor show held at IFECA in Jerez de la Frontera, in the province of Cadiz, Spain. The edition covered here is scheduled for November 2026. Dealers present new cars, KM0 and used stock, motorcycles, vans and light commercial vehicles, alongside finance, insurance and accessory stands. Confirm exact dates and opening hours on salonmotorsur.com.
Is Salon Motor Sur open to the public or trade only?
It is a retail-facing show: private buyers are the core audience, and trade visitors such as independent dealers and finance intermediaries also attend to source stock and meet suppliers. A general admission ticket was listed at around EUR 3 per person on the organiser's published cost information - check the current price and any concessions when booking.
Where is IFECA and how do I get there from Jerez city centre?
IFECA is the Jerez de la Frontera exhibition and congress site, on the edge of the city rather than in the old town. Jerez has no metro or tram network, so the practical options are the urban bus, a taxi of roughly ten minutes from the centre, or driving with on-site parking. Confirm the bus line and stop pattern for the show days before you set out.
Which airport is best for travelling to the show?
Jerez Airport (XRY) is the closest, a short road transfer from the city. Seville Airport (SVQ) offers a much wider flight map and is roughly an hour and a half away by road or rail; Malaga (AGP) is a longer, roughly two-and-a-half-hour drive. Compare connections before booking, because route availability to XRY varies by season.
Can I buy a car at the show, or is it just displays?
Dealers attend to sell stock, so reservation deposits and signed orders are normal at this type of retail motor show. Bring identification, your current vehicle documents if you plan to discuss a trade-in, and proof of income if you want a finance quote on the day. Delivery and registration are then handled by the dealer after the show.
Are test drives available at IFECA?
Some exhibiting dealers bring demonstrators and arrange short test drives on the surrounding roads, but this is decided stand by stand and depends on insurance and traffic arrangements. Ask the dealer directly when you arrive, and bring your driving licence if a test drive matters to your decision.
What does KM0 mean and is it a good deal?
KM0 cars are pre-registered units, often demonstrators or showroom stock, sold with delivery-level mileage below list price. The discount is real but the first registration date sets the warranty clock, so compare the saving against a genuinely new car with a full warranty term - and check whether the vehicle has already had one registered keeper.
What documents do I need to finance a car in Spain?
Expect to show your NIE or DNI and passport, proof of address, recent payslips or tax returns if self-employed, and bank details. Non-resident buyers may be asked for a larger deposit or a guarantor. The finance stands at the show can pre-assess you, but always compare the TAE and total cost of credit across at least two offers.
What kinds of vehicles will I see on the floor?
New passenger cars across city, SUV and family segments, KM0 and used stock, motorcycles and scooters including 125 cc models, vans and light commercial vehicles for professionals, and a growing share of hybrid and electric trims. Accessory, tyre, charging and car-care retailers typically round out the halls.
What is the weather like in Jerez during the show?
November in Jerez de la Frontera is mild but changeable: daytime highs typically sit around 17 to 21 C and nights drop to roughly 8 to 11 C, with the wetter season beginning. Bring a light waterproof layer and comfortable shoes, since the halls and outdoor display areas involve a fair amount of walking.
Do I need a visa to attend from outside the EU?
Spain is in the Schengen area, so entry rules depend on your nationality. EU, EEA and Swiss citizens can travel on a national ID card or passport; many other nationalities need a Schengen short-stay visa for a trade-fair or business visit. Check the current rules with the Spanish consulate in your country before booking, and carry an invitation letter if you are visiting for business.
Who should I contact about exhibiting at Salon Motor Sur?
Exhibitor enquiries go through the organiser, whose site is salonmotorsur.com. Prepare your stand brief with the vehicle categories you plan to show, the footprint you need for display and test-sit space, and whether you require power, flooring or an outdoor area for vans and motorcycles.
Glossary
- KM0
- A nearly new vehicle registered by a dealer, usually a demonstrator or showroom unit, sold with delivery-level mileage at a discount to the official list price. Buyers should check the first registration date because the factory warranty clock normally starts there.
- VO (Vehiculo de Ocasion)
- The Spanish term for a used vehicle sold through a dealer. VO stock at Salon Motor Sur typically comes with a dealer warranty, a mileage and accident history check, and optional financing.
- Coche de gerencia
- A car previously used by dealership management or as a demonstrator. These sit close to KM0 in condition but usually have higher mileage, so ask for the service book and the warranty balance.
- PVP
- Precio de Venta al Publico, the official retail list price before discounts, campaign incentives and financing conditions are applied. Compare PVP against the drive-away price quoted at the stand.
- Financiacion PCP
- Pago a Plazos con Valor Residual: a hire-purchase style plan with a final balloon payment or return option. Ask for the TAE, total cost of credit and the mileage limits applied to the residual value.
- TAE
- Tasa Anual Equivalente, the annual equivalent rate that lets you compare finance offers on a like-for-like basis, including arrangement fees and ancillary insurance bundled into the quote.
- Renting
- A long-term rental product for professionals and fleets that bundles vehicle, maintenance, insurance and often tyres into one monthly payment, with no ownership transfer at the end.
- ITV
- Inspeccion Tecnica de Vehiculos, the Spanish periodic roadworthiness inspection. Used and KM0 cars must show a valid ITV; buyers of older stock should confirm the next inspection due date.
- Etiqueta ambiental DGT
- The Directorate-General for Traffic environmental label (B, C, ECO or 0) displayed on the windscreen. It determines access to low-emission zones in Spanish cities, so check the label before buying an older diesel.
- ZBE (Zona de Bajas Emisiones)
- A low-emission zone. Several Andalusian cities are introducing ZBE rules, so the DGT label of a used vehicle directly affects where it can be driven and parked.
- Ficha tecnica
- The vehicle's technical specification document issued with the ITV card. Check that tyre size, weights and emissions figures match the physical vehicle before signing.
- Transferencia / cambio de titularidad
- The ownership transfer lodged with the DGT. A gestoria stand at the show can explain the fee, the deadline and the documents the buyer and seller must each sign.
- Garantia
- Warranty. Spanish consumer rules give a minimum legal guarantee period on dealer sales, and manufacturers add their own coverage; ask what is included, for how many months and which parts are excluded.
- Autonomo
- A self-employed professional. Autonomos and small companies often buy vans and light commercial vehicles at retail shows, and can ask about VAT treatment and renting versus buying.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Also known as
Alternate names and search phrases for this event.
- Salón Motorsur 2026
- New and used cars Jerez
- Motorsur tickets
- Salón Motorsur Jerez de la Frontera 2026
- Jerez de la Frontera Spain
- Automotive Exhibition Jerez de la Frontera 2026
- New cars from official dealerships
- Used vehicles and KM0 options
- Motorcycles and scooters
- Commercial vehicles and vans
1 more alternate names hidden
Trust footer
Sources
4
References
2
Publishers
0
Date checked
1
Salón Motorsur
- official_website
- event_social
- event_social
2
Taquilla Motor
- ticketing
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.