Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Salon Du Mariage - Lyon 2027 is an essential event for couples planning their weddings. Taking place at Palais de la Bourse in Lyon, this fair brings together a diverse array of wedding professionals, including photographers, caterers, and decorators.
With over 40 years of tradition, the event aims to inspire and assist couples in organizing their special day. Salon Du Mariage - Lyon 2027 takes place in Lyon, France.
Venue: Palais de la Bourse.
TL;DR
- 1Dates and Venue: Salon Du Mariage - Lyon 2027 takes place on January 16-17, 2027 at Palais de la Bourse, Lyon.
- 2Scale and Focus: This event is a key gathering for future brides and grooms, featuring numerous wedding suppliers.
- 3Organiser: The event is hosted by Salon Du Mariage Lyon, with more details available at their official website.
- 4Buyer Authority: Attendees include engaged couples and wedding planners looking for inspiration and services.
- 5Entry: Free admission with online registration available for invitations.
Why visit
Salon du Mariage Lyon puts Lyon-area wedding venues, photographers, caterers, florists, decorators, planners and bridal fashion suppliers in one place at the Palais de la Bourse. Attendees include engaged couples and wedding planners looking for inspiration and services.
Why exhibit
Exhibitors can increase their visibility, connect with potential clients, and showcase their services to a targeted audience of engaged couples. This is a chance to network and negotiate business opportunities directly. Meet qualified buyers and partners including Wedding venues and reception halls, Photographers and videographers, Caterers and bakers. Position your offer across wedding venues and locations, photography and videography services, catering and cake design,.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Newly engaged couples starting venue and supplier shortlists for a Lyon or Auvergne-Rhone-Alpes wedding
Couples with a 2027 or 2028 wedding date comparing reception venues, caterers and photographers
Couples planning a civil ceremony in a Lyon mairie followed by a reception in a chateau, domaine or hotel
Parents and family members helping to fund or coordinate the wedding
Friends and bridal party members gathering inspiration and practical supplier contacts
Independent and agency wedding planners sourcing regional venues and suppliers
Event coordinators looking for florists, rental companies, lighting and entertainment
Destination-wedding couples considering Lyon as a base for guests travelling from abroad
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Reception venues, chateaux, domaines and hotels with wedding capacity in Lyon and the surrounding region
Photographers and videographers covering Lyon, Auvergne-Rhone-Alpes and destination weddings
Traiteurs, caterers and cocktail reception specialists
Patissiers and wedding cake designers
Florists, decorators, lighting and furniture rental suppliers
Wedding planners, coordinators and day-of event managers
Bridal fashion boutiques, groomswear and accessories designers
Stationery, calligraphy and guest favour suppliers
Music, DJ, live band and entertainment providers
Honeymoon travel advisers and wedding insurance or finance services
Product categories
Key solution areas showcased across the event.
Wedding venues and locations
Photography and videography services
Catering and cake design
Floral arrangements and decorations
Bridal fashion and accessories
Wedding planning services
Location & Facilities
Venue
Palais de la Bourse
Pl. de la Bourse, 69002 Lyon, France
Facilities
Parking
Palais de la Bourse in Lyon typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Palais de la Bourse in Lyon typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Palais de la Bourse for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Lyon, France
Why it matters
On 2027-01-16 to 2027-01-17, Salon Du Mariage - Lyon 2027 in Lyon covering Wedding venues and locations, Photography and videography services, Catering and cake design, Floral arrangements and de gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Radisson Blu Hotel, Lyon
4-star
Lyon city centre4.2
USD 150–190 / night
Cour des Loges Lyon, A Radisson Collection Hotel
5-star
Old Lyon (Vieux Lyon)4.5
USD 230–265 / night
Hôtel Mercure Lyon Centre - Gare Part Dieu
4-star
Part-Dieu business district4.4
USD 150–190 / night
Novotel Lyon Gerland
3-star
Gerland (south of centre)4.1
USD 95–122 / night
Pullman Lyon
4-star
Lyon (capture rating 4.8)4.8
USD 150–190 / night
Lyon Marriott Hotel Cité Internationale
4-star
Cité Internationale (near Parc de la Tête d'Or)4.2
USD 150–190 / night
Local transport
Get around the city with these convenient transport options.
Metro / tramway / bus (TCL)
Estimated costEUR 2-5 single metro journey (contactless)
Best forCitywide network with journey planner on tcl.fr
TCL operates metro, tramway, funicular and bus lines across Lyon; ticket and pass pricing is published by TCL
Rhônexpress airport shuttle
Estimated costEUR 2-5 single metro journey (contactless)
Best forLyon-Saint Exupery Airport (LYS) to Palais de la Bourse
Dedicated express link between the airport and Lyon Part-Dieu business district
Journey planner
Estimated costFare varies by route - check tcl.fr
Best forHotel-to-venue routing across metro, tram and bus
TCL journey planner returns itinerary, journey time and fare for a given origin and destination
taxi
Estimated costApprox. EUR taxi/rideshare from LYN to venue (estimate; confirm before travel)
Best forLyon-Bron Airport (LYN) to Palais de la Bourse
Weather
January is mid-winter in Lyon. Expect cold days with daytime temperatures typically around 1-8°C (34-46°F), occasional overnight frost and a realistic chance of rain or overcast skies. Snow in the city is possible but not the norm. Wear a warm coat, waterproof shoes and layers for the walk between transport stops and the Palais de la Bourse. Check a short-range forecast before travelling; these values are climatological guidance, not an event-specific forecast.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming may apply for EU SIMs; local prepaid SIM and eSIM options are widely available - confirm venue Wi‑Fi with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and greetings
French is the main language. Open with Bonjour before asking a question, and ask exhibitors in advance if you need an English-language meeting or contract. Many Lyon wedding suppliers work with international couples but do not assume every stand is bilingual.
Appointment rhythm
French wedding fairs often run on timed consultations. Bring a shortlist of venue, photographer and traiteur stands, then ask whether they can hold a slot rather than relying on chance encounters at peak times.
Dress code
Smart casual is appropriate for the Palais de la Bourse. Wear comfortable shoes for hall walking and a warm layer for January weather between transport stops and the venue.
Quotes and contracts
French wedding suppliers usually provide a written devis. Ask what is included, the deposit amount and the cancellation terms before signing, especially for venues and caterers.
Meal times
Lunch is typically 12:00-14:00 and dinner from about 19:30. Venue cafes and nearby restaurants can be busy at peak fair times, so book or eat slightly earlier if you need a table.
Tipping and payments
Service is generally included in restaurant bills. Cards are widely accepted in Lyon, but keep a little cash for small purchases or cloakroom charges.
Photography etiquette
Ask before photographing stand displays or supplier lookbooks. Some dress, floral and stationery designs are protected, and exhibitors may prefer to share official images by email.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
The Google Flights capture ran a London LHR to Lyon LYS economy search for 16 Jan 2027 and returned connections via Brussels (Brussels Airlines, ~3 hr 15 min with 55 min in BRU), Madrid (Iberia operated by Air Nostrum, ~5 hr 20 min), Paris CDG (~5 hr 15 min) and Frankfurt (Lufthansa/Discover Airlines, ~5 hr 40 min). Prices were still loading at capture time, so recheck fares and baggage terms live before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Lyon; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Palais de la Bourse: Lyon city centre: Radisson Blu Hotel, Lyon; Old Lyon (Vieux Lyon): Cour des Loges Lyon, A Radisson Collection Hotel; Part-Dieu business district: Hôtel Mercure Lyon Centre - Gare Part Dieu.
Ride-hail: Ride-hailing apps are commonly used in Lyon; confirm local availability before travel.
Public transit: Public transport in Lyon is run by TCL (metro, tramway, funicular, bus). Use the TCL journey planner at tcl.fr/en/journey-planner to build routes from your hotel to the venue, and the Lyon Tourist Office local transport page for a visitor overview of ticket types.
Parking: On-site parking is available at Palais de la Bourse; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 1-8°C (34-46°F) by day; colder at night. Confirm the forecast before travel.
Seasonality: January is a wetter winter month in Lyon, with intermittent rain and cloudy spells. Carry a compact umbrella and waterproof footwear; fair halls are heated, but queues and transport stops may be outdoors.
Packing: Approx. 1-8°C (34-46°F) by day; colder at night. Confirm the forecast before travel. January is a wetter winter month in Lyon, with intermittent rain and cloudy spells. Carry a compact umbrella and waterproof footwear; fair halls are heated, but queues and transport stops may be outdoors. January is
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Salon Du Mariage - Lyon 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day -14: Confirm the exact January 2027 dates, opening hours and venue entrance on the official Salon du Mariage Lyon site.
T-2
Day -14: Register or buy tickets online if the organiser offers advance entry; save the confirmation on your phone.
T-3
Day -12: Book a hotel near the Palais de la Bourse, Part-Dieu or a TCL metro or tram stop, and check cancellation terms.
T-4
Day -10: Map your route from Lyon-Saint Exupery Airport (LYS) or Lyon-Bron Airport (LYN) to your hotel and the venue.
T-5
Day -10: Download the TCL journey planner or app and check Rhonexpress times if you arrive at LYS.
T-6
Day -7: Shortlist exhibitors by category: venue, photographer, traiteur, florist, planner and bridal fashion.
T-7
Day -7: Prepare a one-page wedding brief with guest-count range, budget, preferred dates and must-have services.
T-8
Day -5: Request appointments or ask exhibitors whether they will hold consultations at the fair.
T-9
Day -4: Check the Lyon weather forecast and pack a warm waterproof layer for January.
T-10
Day -3: Confirm visa or travel documents if travelling from outside the Schengen area.
T-11
Day -2: Charge your phone and power bank; save quotes, maps and ticket confirmations offline.
T-12
Day -1: Plan a realistic hall route and leave time for follow-up conversations.
T-13
Show day: Arrive early, collect a floor plan, and note each supplier's availability, deposit terms and lead time.
T-14
After the fair: Send follow-up messages within 48 hours and compare written devis before committing.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Palais de la Bourse
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Salon Du Mariage - Lyon 2027 registration concourse
Palais de la Bourse
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Palais de la Bourse
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Salon Du Mariage - Lyon 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Salon Du Mariage - Lyon 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Wedding venues and locations and Photography and videography services solutions and benchmarking suppliers at Salon Du Mariage - Lyon 2027 in Lyon.
Min. budget
$629.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Wedding venues and locations and Photography and videography services products who need qualified meetings with the event's trade audience.
Min. budget
$2,830.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Lyon show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is the Salon du Mariage Lyon?
It is a Lyon wedding fair where couples and planners meet regional venues, photographers, caterers, florists, decorators, bridal fashion suppliers and other wedding services under one roof. The listing context places it at the Palais de la Bourse.
Where is the fair held?
The available venue and transport context points to the Palais de la Bourse in central Lyon. Check the official organiser page for the exact hall, entrance and accessibility details before travelling.
When is the next edition?
The listing context points to January 2027. Exact dates and opening hours were not captured, so confirm them on the official Salon du Mariage Lyon schedule before booking travel.
Is the fair only for couples getting married in Lyon?
Lyon is the base, but couples planning weddings across the Auvergne-Rhone-Alpes region and destination weddings with Lyon as a guest hub can also use the fair to compare suppliers.
Do I need to register or buy tickets in advance?
Advance registration or online ticketing is common for wedding fairs, but no deadline was captured for this edition. Check the official organiser site; registering early can reduce queue time at busy periods.
How much does a ticket cost?
Ticket prices are set by the organiser and were not captured in this listing. Check the official Salon du Mariage Lyon ticketing page before buying.
Who exhibits at the fair?
Expect reception venues, chateaux and domaines, photographers and videographers, traiteurs and caterers, patissiers, florists, decorators, wedding planners, bridal fashion boutiques and entertainment suppliers.
Can I bring my partner, family or friends?
Yes, wedding fairs are usually easier to navigate with the people involved in decisions. Confirm whether the organiser limits group size or requires each adult to register separately.
How do I get to the Palais de la Bourse by public transport?
Use the TCL metro, tramway or bus network and the TCL journey planner to route from your hotel to the venue. If arriving from Lyon-Saint Exupery Airport, the Rhonexpress links the airport with Part-Dieu, where you can connect to TCL services.
Is parking available at the venue?
The available visitor transport context notes on-site parking at the Palais de la Bourse. Confirm current daily rates, height restrictions and hall access on the organiser or venue site.
Can I book a supplier on the day?
Many suppliers take appointments or hold dates after the fair, but deposits and contract terms vary. Ask for a written devis and check cancellation terms before paying any deposit.
What should I bring to make the visit useful?
Bring a guest-count range, budget, preferred dates, venue shortlist, inspiration photos, measurements for bridal wear and a notebook or phone for quotes. A charged phone and a power bank help with follow-up emails.
Will exhibitors speak English?
The fair is in France, so French is the main language. Many Lyon wedding suppliers work with international couples and may speak English, but ask in advance if you need an English-language meeting or contract.
Is the fair suitable for wedding planners?
Yes, planners can use it to compare regional venues and supplier availability. Ask the organiser whether trade registration, early entry or dedicated planner appointments are available.
Glossary
- Salon du mariage
- French wedding fair where couples meet venues, planners and suppliers and compare services in one venue.
- Traiteur
- Caterer who prepares and serves the wedding meal, often including staff, tableware and drinks.
- Vin d'honneur
- Drinks and canape reception usually held after the ceremony and before the main wedding meal.
- Cocktail dinatoire
- Standing buffet-style meal with substantial canapes, often used for evening receptions or less formal weddings.
- Domaine
- Estate or country property used as a wedding venue, sometimes with gardens, barns and guest accommodation.
- Chateau
- Castle or manor property hired for weddings; in France it may be a private estate rather than a hotel.
- Mairie
- Town hall where the civil marriage is registered and celebrated before or alongside a religious or symbolic ceremony.
- Livret de famille
- Family record book issued to a couple after their civil marriage in France; it records the marriage and later family events.
- Devis
- Written quote from a supplier setting out services, taxes, deposit amount and payment terms.
- Jour J
- The wedding day itself; suppliers use the term in timelines, contracts and production schedules.
- Dragees
- Sugared almonds traditionally offered to wedding guests as favours in France.
- Wedding planner
- Professional who coordinates budget, suppliers and timeline; in France this role may be separate from a wedding designer.
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Also known as
Alternate names and search phrases for this event.
- Salon Du Mariage Lyon 2027
- wedding fair Lyon 2027
- wedding expo Lyon
- Lyon wedding suppliers
- wedding planning Lyon
- Salon Du Mariage - Lyon 2027
- Salon Du Mariage 2027
- Lyon France
- Wedding venues and locations
- Photography and videography services
2 more alternate names hidden
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Sources
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References
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Publishers
0
Date checked
1
Salon Du Mariage Lyon
- official_website
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.