Join us at the SALON DU MARIAGE DE TOURS 2026 from 16 to 18 October at Parc des Expositions de Tours, France, for a comprehensive wedding planning experience.
Dates
16–18 Oct 2026
City / country
Tours, France
Venue
Parc des expositions de Tours
Time
10:00 AM – 7:00 PM daily
Are you the organiser of this event?
Event overview
The SALON DU MARIAGE DE TOURS 2026 is set to take place from 16 to 18 October at Parc des Expositions de Tours. This exhibition brings together key wedding professionals, including dressmakers, caterers, and photographers, to help couples plan their perfect day.
Attendees can explore the latest trends, meet vendors, and attend fashion shows showcasing wedding attire. SALON DU MARIAGE DE TOURS 2026 takes place in Tours, France.
Venue: Parc des expositions de Tours.
TL;DR
Couples planning a wedding in Touraine can meet venues, caterers, florists, photographers, jewellers and bridal wear designers face to face at the Salon du Mariage in Parc Expo Tours.
Exhibitors will gain visibility among engaged couples and wedding planners, providing a platform to showcase their offerings and connect with potential clients. This event is an excellent opportunity for businesses to generate leads and increase brand awareness. Meet qualified buyers and partners including Wedding dress designers and boutiques, Caterers and catering services, Photographers and videographers. Position your offer across wedding dresses and formal wear,.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
13 Avenue Camille Chautemps, 37000 Tours
Parc des expositions de Tours in Tours typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Parc des expositions de Tours in Tours typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Parc des expositions de Tours for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
Puzzle Centre
How the last edition performed
Last edition
2025
Next edition
Not announced yet
Edition recap
Impact
Le Salon du Mariage de Tours est référencé sur le site officiel mariage-expo.fr, qui dispose d'une page exposants dédiée. Les résultats de recherche consultés ne fournissent pas de bilan chiffré pour l'édition précédente. Aucun nombre de visiteurs ou d'exposants n'est confirmé dans les extraits disponibles.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-10-16 to 2026-10-18, SALON DU MARIAGE DE TOURS 2026 in Tours covering Wedding venues and reception rooms, Catering and wedding cakes, Bridal gowns and formal wear, Wedding rings and jeweller gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
France Wedding Industry: 2026 Verified Stats & Trends
ReadFrance Wedding Industry Statistics | Verified 2026 Data
ReadFrance Wedding Services Market (2025-2031) | Trends, Outlook & Forecast
ReadFrance Wedding Industry Statistics | Fact-Checked 2026
Read140+ France Wedding Industry Statistics | Verified 2026
ReadFrance Wedding Industry Statistics | Verified 2026 Data
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
B&B HOTEL Tours Parc Expo Saint-Avertin
2-star hotel listed about 940 m from the venue; amenities include breakfast (fee), free Wi-Fi, free parking, air conditioning, pet-friendly rooms. Rates shown in Google Hotels search for 16-18 Oct 2026 were quoted in INR, so no reliable USD band is asserted.
Kyriad Tours - Saint-Pierre-des-Corps - Gare
3-star hotel listed about 930 m from the venue with breakfast (fee), free Wi-Fi, paid parking, air conditioning, bar and restaurant; convenient if arriving by train.
Le Faisan
Listed about 1.3 km from the venue; breakfast, free Wi-Fi, free parking, bar and restaurant, pet- and kid-friendly.
Appart Hotel - Sejours et Affaires / Les estudines Tours Leonard de Vinci
Apartment-style residence with breakfast and free Wi-Fi, suitable for longer stays around the wedding fair weekend. Guest rating in the capture was modest (3.3).
Get around the city with these convenient transport options.
Shuttle bus (Filbleu Navette Parc Expo)
Filbleu, the Tours urban transport network, runs a dedicated Navette Parc Expo service and lists the Parc Expo stop on its timetables.
Car
The venue advertises a 5,000-space car park with direct access to the exhibition halls.
taxi
taxi
taxi
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
October in Tours is mid-autumn: expect cool mornings and mild afternoons, with a realistic chance of rain. Pack a light waterproof jacket and layers for walking between halls and parking areas.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming may apply for EU SIMs; local prepaid SIM and eSIM options are widely available - confirm venue Wi‑Fi with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
The fair is held in French. Many exhibitors speak some English, but a translation app or French-speaking companion helps with detailed contracts, menu tastings and vendor negotiations.
Meal times
Lunch in France is typically served between 12:00 and 14:00; some stands may be quieter during this window. Plan your vendor meetings around your own meal breaks.
Tipping
Service is included in French restaurant bills, so tipping is not required. Rounding up the bill is appreciated for good service.
Sunday opening
The fair runs from 16 to 18 October 2026, including Sunday. Check individual exhibitor hours and confirm Filbleu shuttle schedules for Sunday travel.
Business etiquette
Exchange contact details and ask for written quotes. French wedding vendors often prefer email follow-up after the fair rather than immediate phone calls.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Tours; confirm ground transport on the organiser site.
France follows Schengen short-stay rules. EU/EEA passport holders and many other nationalities can attend the Tours wedding fair without a visa, while travellers from visa-required countries must obtain a Schengen short-stay visa for business before travelling.
Processing: Varies by nationality; apply several weeks before travel.
Apply through the France-Visas portal and your local French consulate or visa centre. Fees and appointment lead times depend on the country of application and are not stated in captured sources; use the official portal for current amounts.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Tours; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Parc des expositions de Tours: Saint-Avertin, near Parc Expo: B&B HOTEL Tours Parc Expo Saint-Avertin; Saint-Pierre-des-Corps, near the TGV station: Kyriad Tours - Saint-Pierre-des-Corps - Gare; Near Parc Expo, Tours: Le Faisan.
Ride-hail: Ride-hailing apps are commonly used in Tours; confirm local availability before travel.
Public transit: Filbleu, the Tours public transport network, serves the Parc Expo stop and runs a dedicated Navette Parc Expo shuttle. Use the Filbleu timetables to plan arrival times around fair opening hours, and allow extra time on the opening morning.
Parking: On-site parking is available at Parc des expositions de Tours; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: October 2026
Temperature: Cool to mild - typical October daytime highs in the mid-teens Celsius, cooler at night; check a local forecast before travelling
Seasonality: October is a wetter month in the Loire Valley, with intermittent rain showers and overcast days likely during the fair weekend
Packing: Bring a waterproof jacket, an umbrella and layers for cool mornings, plus comfortable shoes for walking between halls and the car park.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at SALON DU MARIAGE DE TOURS 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Check the official Mariage Expo schedule for opening hours and any fashion show, workshop or consultation times for the 16-18 October 2026 edition at Parc Expo Tours; register if the organiser requires it.
Book a hotel in Saint-Avertin, Saint-Pierre-des-Corps or central Tours and check the Filbleu Navette Parc Expo timetable so you know your route to the venue.
If travelling from outside the Schengen area, apply for a short-stay visa via France-Visas and carry your confirmation and accommodation details.
Build a shortlist of venues, caterers, photographers, florists and bridal wear exhibitors using the exhibitor list; prepare a budget range and questions for each vendor.
Arrive at opening, pick up the floor plan, attend any scheduled fashion shows or consultations, and collect written quotes and contact details from your top three vendors.
Registration and hall orientation at Parc des expositions de Tours
Supplier meetings and product demos
Final negotiations and follow-up
SALON DU MARIAGE DE TOURS 2026 registration concourse
Parc des expositions de Tours
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Parc des expositions de Tours
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether SALON DU MARIAGE DE TOURS 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For SALON DU MARIAGE DE TOURS 2026, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are actively planning a wedding in Centre-Val de Loire and want face-to-face quotes from regional suppliers.
Best for
Couples planning a wedding in the Tours area who want to compare venues, caterers, florists, photographers and jewellers in one visit.
Min. budget
$300.00
Timeline
2-4 weeks before 16 October 2026 to book travel and hotels near Parc Expo.
Risks
Weekend days are busiest; plan your shortlist to avoid queues at popular stands.
exhibit
Your business targets couples in the Tours region and you can staff the stand for all three days.
Best for
Wedding venues, caterers, florists, photographers, jewellers and bridal boutiques from the Loire Valley seeking bookings from local couples.
Min. budget
$2,000.00
Timeline
3-4 months before October 2026 to confirm stand space and prepare samples and brochures.
Risks
Stand pricing is not published in captured sources; confirm costs and hall placement with the organiser.
skip
Your products or services do not fit a consumer wedding fair audience.
Best for
Suppliers outside the wedding sector or brands without a regional customer base in Centre-Val de Loire.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
