Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Salon du Brasseur et de la Boisson is a premier trade show for professionals in the brewing and beverage sectors, taking place on April 1-2, 2027, at Parc Expo de Nancy, France. This event will showcase a variety of products including beer, wine, spirits, and non-alcoholic beverages.
With over 6,500 m² of exhibition space, it provides an excellent opportunity for networking, exchanging ideas, and discovering the latest innovations in the industry. Salon du Brasseur et de la Boisson takes.
TL;DR
- 1Dates and Venue: The Salon du Brasseur et de la Boisson takes place on April 1-2, 2027, at Parc Expo de Nancy, France.
- 2Scale and Focus: This event is a key platform for professionals in the brewing and beverage sectors, showcasing a wide range of products.
- 3Organiser: Hosted by Destination Nancy and Musée Français de la Brasserie, more details can be found at salondubrasseur.com.
- 4Buyer Authority: Attendees include brewers, beverage producers, and suppliers from various sectors.
- 5Entry / Access: Tickets are priced at €10, available online.
Why visit
Attendees will benefit from networking with industry professionals, discovering new products, and attending technical conferences. The event offers a unique platform to connect with suppliers and gain insights into the latest trends in the beverage sector. With a focus on both brewing and the wider beverage industry, visitors can explore a diverse range of exhibitors and products, enhancing their knowledge and business opportunities.
Why exhibit
Exhibiting at the Salon du Brasseur et de la Boisson allows companies to showcase their products to a targeted audience of industry professionals. Brands can increase visibility through the event's marketing channels, including social media and press coverage. Exhibitors will have the chance to engage directly with potential buyers, gather leads, and optimize their return on investment by connecting with multiple market segments.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Craft and microbrewery owners and head brewers sourcing malt, hops, yeast and brewhouse equipment
Brewpub and taproom operators comparing keg, cask and draught dispense systems
Production, packaging and quality engineers from regional and industrial breweries
Beer distributors, wholesalers and importers building French and cross-border beer ranges
Bar, restaurant and hotel group buyers specifying draught lines and bottled beer lists
Maltsters, hop growers and raw-material traders meeting brewing customers
Brewery laboratory, QA and CIP managers evaluating analysis, sanitation and hygiene suppliers
Beverage logistics, cold-chain and labelling specialists serving drinks producers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Malt houses, hop merchants and yeast suppliers presenting brewing raw materials
Brewhouse manufacturers showing mash tuns, kettles, whirlpools and hot liquor tanks
Fermentation and conditioning equipment suppliers (cylindroconical unitanks, bright beer tanks, glycol cooling)
Keg, cask, growler and draught dispense specialists covering taps, beer lines and gas systems
Bottling, canning and labelling line suppliers for small and mid-scale breweries
CIP, filtration, sanitation and brewery hygiene providers
Laboratory, analysis and quality-control instrument makers
Brewery software, taproom POS and inventory-management vendors
Beverage logistics, cold-chain and distribution partners serving breweries
Product categories
Key solution areas showcased across the event.
Brewing raw materials: Base and speciality malts, hop pellets and whole cones, brewing yeast strains, adjuncts and water-treatment products sold to craft and industrial brewers.
Brewhouse equipment: Mills, mash tuns, lauter tuns, kettles, whirlpools, hot liquor tanks, heat exchangers and complete brewhouse skids sized from brewpub to regional brewery output.
Fermentation and conditioning: Cylindroconical unitanks, bright beer tanks, cellar tanks, glycol chilling, carbonation and tank-cleaning accessories.
Packaging and filling: Bottling, canning and keg-filling lines, cappers, seamers, labellers, cartoners, palletisers and secondary packaging for beverage producers.
Draught dispense and containers: Kegs, casks, growlers, couplers, taps, fonts, beer line, gas regulators and full draught system components for bars and taprooms.
Hygiene, CIP and sanitation: Clean-in-place systems, caustic and acid cleaners, sanitisers, foamers, brushes, filters and brewery hygiene consumables.
Laboratory and quality control: Density and alcohol analysers, dissolved oxygen and carbonation meters, microbiology kits, sensory and shelf-life testing services.
Automation, controls and brewery software: Process controllers, sensors, brewery management software, taproom POS, stock and keg-tracking tools.
Beverage services and trade support: Distribution and cold-chain logistics, brewing training and certification, insurance, finance and export support for drinks businesses.
Taproom and retail: Serving equipment, growler stations, merchandising, glassware, point-of-sale displays and visitor-experience products for brewery taprooms.
Location & Facilities
Venue
Parc Expo de Nancy
12 route de Mirecourt, 54500 Vandœuvre-lès-Nancy
Facilities
Parking
Parc Expo de Nancy in Vandœuvre-lès-Nancy typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Parc Expo de Nancy in Vandœuvre-lès-Nancy typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Parc Expo de Nancy for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Destination Nancy
Musée Français de la Brasserie
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Vandœuvre-lès-Nancy, France
Why it matters
Attending Salon du Brasseur et de la Boisson on 2027-04-01 to 2027-04-02 in Vandœuvre-lès-Nancy lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Metz-Nancy-Lorraine
Closest commercial gateway to Parc Expo de Nancy, though scheduled service is limited outside peak periods. Confirm current flight days and any airport bus or rail link before relying on a transfer. Approximate times - confirm before travel
Approx. 35-40 km south of Nancy
to venue
Approx. 40-60 min by road to Vandœuvre-lès-Nancy
by car
Paris Charles de Gaulle
Main long-haul gateway for international visitors. The rail option is usually faster and cheaper than a road transfer for the Paris leg. Approximate times - confirm timetables before travel
Approx. 300 km from Nancy
to venue
Approx. 3 h 30 by road; about 1 h 30 by TGV from the airport rail station to Lorraine TGV plus a short onward link to Nancy
by car
Paris Orly
Requires a cross-Paris transfer before the TGV. Build in at least three hours between landing and the Nancy departure when travelling on separate tickets. Approximate times - confirm before travel
Approx. 330 km from Nancy
to venue
Approx. 4 h by road; allow a transfer into central Paris plus a TGV from Gare de l'Est to Nancy-Ville
by car
Luxembourg
Convenient alternative gateway with good European connections; a hire car or long-distance coach suits this routing better than rail because the line does not run directly to Nancy. Approximate times - confirm before travel
Approx. 120 km north of Nancy
to venue
Approx. 1 h 30 by road
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Nemea Appart'Hotel Home Suite Nancy Centre
midscale
Nancy centreApprox. 2.1 km to the fairground district to venue3-star tourist residence; breakfast, free Wi-Fi, parking, indoor pool, pet-friendly, fitness centre, restaurant, kitchen in rooms. Guest rating 3.5. Suits longer stays and teams who want self-catering. Approx. nightly band EUR 85-130 (estimate).
Local transport
Get around the city with these convenient transport options.
rail
Estimated costEUR 10-22 airport or regional rail single journey
Best forParis Gare de l'Est to Nancy-Ville (TGV/Intercites)
Journey time is typically around 1 h 30. Nancy-Ville station is roughly 4-6 km from Parc Expo de Nancy and is reached by Stan tram or bus, taxi or rideshare. Approximate figures - confirm timetables and fares before travel.
rail
Estimated costEUR 10-22 airport or regional rail single journey
Best forLorraine TGV station to Nancy-Ville (TER connection)
Lorraine TGV sits between Metz and Nancy and is the arrival point for many TGV services from Paris Charles de Gaulle. Allow a further 35-45 min to reach Nancy, then a local transfer to the fairground.
taxi/rideshare
Estimated costApprox. EUR 70-100 for the 35-40 km transfer; confirm the meter or fixed fare at the rank or in the app
Best forMetz-Nancy-Lorraine (ETZ) to Parc Expo de Nancy
Taxi supply at ETZ can be thin when only a few flights arrive, so pre-book a transfer or check the app before landing. Approximate fare - confirm before travel.
taxi/rideshare
Estimated costApprox. EUR 15-25; confirm in-app fare
Best forNancy-Ville station to Parc Expo de Nancy
Short city transfer of roughly 10-18 min depending on traffic. Useful when arriving with luggage on the first morning of the show.
bus/tram
Estimated costApprox. EUR 1.50-2.00 for a single Stan ticket; confirm current fares and any 24-hour or event pass
Best forNancy city centre and Vandœuvre-lès-Nancy to Parc Expo de Nancy (Stan network)
The Stan network of buses and trams covers Nancy centre and the Vandœuvre corridor. Allow 25-35 min door to door from central hotels and check the stop closest to the Parc Expo entrance.
car
Estimated costFuel plus any on-site parking charge; confirm current daily parking rates
Best forA31/A33 motorway exits to Parc Expo de Nancy
On-site parking is available at the venue with additional street and car park options in Vandœuvre-lès-Nancy. Arrive early on the busiest morning as the closest spaces fill quickly.
taxi/rideshare
Estimated costLong-distance road transfer of about 300 km; rail via Lorraine TGV is normally faster and cheaper - confirm options before travel
Best forParis Charles de Gaulle (CDG) to Parc Expo de Nancy
A direct taxi or private transfer for this distance is uncommon; most visitors take the TGV from the airport rail station and finish the journey locally. Compare fares before committing.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forParis Orly (ORY) to Parc Expo de Nancy
Approx. 4 h by road; allow a transfer into central Paris plus a TGV from Gare de l'Est to Nancy-Ville; Requires a cross-Paris transfer before the TGV. Build in at least three hours between landing and the Nancy departure when travelling on separate tickets. Approximate times - co
Weather
April in Vandœuvre-lès-Nancy is early spring: cool mornings, mild afternoons and changeable skies, with rain likely on a good share of days and occasional gusty wind. Expect a daytime range of roughly 4-16 C with highs usually in the low to mid teens, and pack a light waterproof layer plus comfortable walking shoes for transfers between the halls and car parks. These are climatological ranges for the area, not a forecast for April 2027 - check a local forecast close to departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
France uses 230 V mains with type E sockets, so bring a suitable adapter for non-European plugs. EU-issued SIMs roam under EU rules; visitors from outside the EU should check roaming charges or buy a French prepaid SIM or eSIM from operators such as Orange, SFR, Bouygues Telecom or Free on arrival in Nancy. 4G and 5G coverage is good in Nancy and Vandœuvre-lès-Nancy, though halls can be crowded at peak times. Venue Wi-Fi was not confirmed in our sources, so ask the organiser for the network name and password at registration and keep a mobile hotspot as a backup for badge scanning or quote tools.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business etiquette
French is the working language in Nancy and the wider Lorraine region, with English common on international brewing-equipment and raw-material stands. Open meetings with a short French greeting, use surnames until invited otherwise, and allow time for unhurried discussion before moving to price and delivery terms. Dress for breweries, maltsters and drinks distributors is smart-casual rather than formal.
Beer tasting on the show floor
Salon du Brasseur is a brewing-industry gathering, so tasting and sampling form part of the product demonstrations on many stands. Pace yourself across the halls, eat properly during the day, and check organiser guidance on responsible consumption. If you are driving afterwards, treat samples as alcohol and plan a taxi, tram or a colleague as driver.
Getting around Nancy and Vandœuvre-lès-Nancy
Parc Expo de Nancy sits in Vandœuvre-lès-Nancy, a few kilometres south of the historic centre. The Stan bus and tram network covers the city and the Vandœuvre corridor, and taxis or ride-hailing cover the last stretch. Keep an offline map on your phone, since signal inside crowded halls can be unreliable.
Payment, currency and tipping
France uses the euro (EUR). Card and contactless payment are accepted almost everywhere in Nancy, including hotels, taxis, restaurants and the venue, though carrying a small amount of cash helps with small vendors and market stalls. Service is included in restaurant bills; rounding up or leaving small change is a courteous extra, not an obligation.
Meal times and business hospitality
Lunch in Nancy typically runs from about 12:00 to 14:00 and dinner from about 19:30, and many restaurants close between services. If an exhibitor invites you to a meal or a brewery visit, a brief written thank-you the following day is normal practice in French trade relationships.
Registration and arrival at the show
Confirm badge, hall access and any trade-credential requirements with the organiser before travelling to Vandœuvre-lès-Nancy, and carry photo ID plus a company card. Arriving early on the first morning leaves time for security checks, coat and bag drop, and an orientation walk before your first appointments.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ETZ
Book early for April 2027: services into Nancy and Lorraine are limited and connections through Paris tighten around spring trade fair dates. Compare a single ticket to Metz-Nancy-Lorraine (ETZ) against a long-haul fare into Paris Charles de Gaulle plus a TGV from the airport rail station to Lorraine TGV or Nancy-Ville - the rail-inclusive option is often cheaper and removes a long road transfer. Luxembourg (LUX) works well for northern European routings with about 1 h 30 by road to Nancy. If you arrive at Paris Orly, leave at least three hours to cross Paris and reach Gare de l'Est for the Nancy train. No reliable venue-arrival fare band could be published from our captures, so treat every price as indicative, check baggage rules and connection times, and confirm ticket flexibility before paying.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Metz-Nancy-Lorraine (ETZ): Approx. 40-60 min by road to Vandœuvre-lès-Nancy; Paris Charles de Gaulle (CDG): Approx. 3 h 30 by road; about 1 h 30 by TGV from the airport rail station to Lorraine TGV plus a short onward link to Nancy; Paris Orly (ORY): Approx. 4 h by road; allow a transfer into central Paris plus a TGV from Gare de l'Est to Nancy-Ville; Luxembourg (LUX): Approx. 1 h 30 by road. Allow road or rail time to Parc Expo de Nancy; on-site parking is usually available at
Hotel → venue: Precinct hotels near Parc Expo de Nancy: Nancy centre: Nemea Appart'Hotel Home Suite Nancy Centre.
Ride-hail: Ride-hailing apps operate across the Nancy metropolitan area, with convenient pick-up points at Nancy-Ville station, central hotels and the Parc Expo de Nancy entrance. Availability is thinner late at night and on Sundays, and surge pricing is common around show opening and closing times, so pre-book or fall back on the Stan tram and bus network for the first and last movement of the day. Confirm coverage and estimated fares in the app before relying on it, and keep the venue address in French (Parc Expo de Nancy, Vandœuvre-lès-Nancy) ready for the driver.
Public transit: The Nancy area is served by the Stan network of buses and trams, which links Nancy-Ville station and the city centre with the Vandœuvre-lès-Nancy district around Parc Expo de Nancy. A single journey is inexpensive, with an approximate local fare band of EUR 1.50-2.00; confirm current Stan fares and any 24-hour or event ticket, and validate your ticket before boarding. Journey times from central hotels are commonly 25-35 min door to door, and Google Maps directions recorded a transit option of roughly 29 min between nearby hotels and the venue. Check the live Stan timetable and the stop closest to the Parc Expo entrance before travelling, especially for early morning starts.
Parking: Parc Expo de Nancy provides on-site parking for cars and coaches next to the halls, with further street and car park options in Vandœuvre-lès-Nancy for overflow. Arrive early on the busiest opening morning, as the spaces nearest the entrances fill quickly, and expect heavier traffic on the A33/A330 and D974 approaches at peak times. Confirm current daily parking rates, gate numbers and any exhibitor-only zones with the venue or organiser before driving, and keep in mind that sampling on the show floor means a designated driver or a taxi is the safer choice.
Weather
Plan and pack for the event climate.
Month: April 2027
Temperature: Typical Nancy April conditions: cool nights around 4-6 C and mild afternoons around 14-16 C, giving an approximate daily range of 4-16 C. These are climatological bands for the area rather than a forecast - check a local forecast for the exact show dates before packing.
Seasonality: April is a changeable spring month in Lorraine: expect intermittent rain on roughly half the days, passing showers and occasional gusty wind rather than a settled dry spell. This is not a dry-season destination, so plan for wet walkways between the halls, car parks and tram stops and keep a compact umbrella in your bag.
Packing: Pack for early spring in northeast France: a light waterproof jacket or compact umbrella, layers for cool mornings that warm up by afternoon, and comfortable walking shoes for long days on concrete hall floors and outdoor transfers. Bring a small day bag that fits under a chair, a power bank for badge apps and quote tools, business cards for brewery and distributor meetings, and smart-casual clothing that still works on a brewery or brewhouse stand. Forecasts for April 2027 were not captured - check a local forecast close to departure.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Salon du Brasseur et de la Boisson usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Days 14-10: Confirm Salon du Brasseur 2027 dates, opening hours and hall plan on salondubrasseur.com, then complete visitor registration and print or save your badge confirmation.
T-2
Days 14-10: Book rail or air travel to Nancy, allowing a buffer for the Paris CDG plus TGV connection if you fly long-haul; price a direct Metz-Nancy-Lorraine (ETZ) routing against a rail-inclusive option.
T-3
Days 14-10: Reserve a hotel in Vandœuvre-lès-Nancy or the Nancy Thermal area 1.5-4 km from Parc Expo de Nancy; budget chains sell out first around spring fair dates.
T-4
Days 12-8: Build a target list of exhibitors by product family - raw materials, brewhouse, fermentation, packaging, draught dispense, hygiene, lab - and note the stand numbers to visit on day one.
T-5
Days 10-7: Prepare your specification pack: brew length, tank sizes, packaging format, utility and floor-space constraints, and the quality parameters you want equipment suppliers to quote against.
T-6
Days 8-5: Check visa requirements if you travel from outside the Schengen area and request an invitation letter from the organiser or your host exhibitor in good time.
T-7
Days 7-4: Plan local travel to Parc Expo de Nancy using the Stan bus and tram network, a taxi or rideshare, or on-site parking, and confirm the stop or gate closest to the hall entrance.
T-8
Days 5-3: Download offline maps, the Stan journey planner and a translation app, and check whether your mobile plan covers France or whether you need a prepaid SIM or eSIM.
T-9
Days 3-2: Pack a light waterproof layer and comfortable shoes for April in Lorraine, plus business-casual clothing for breweries and drinks buyers and spare business cards.
T-10
Day 1 at the show: Collect your badge early, walk the raw-material and brewhouse aisles first while stands are quiet, then use the afternoon for packaging, hygiene and lab suppliers.
T-11
Final day: Confirm follow-up quotes, sample requests and delivery lead times in writing, and note any exhibitor you want to visit at the next edition.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Parc Expo de Nancy
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Salon du Brasseur et de la Boisson registration concourse
Parc Expo de Nancy
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Parc Expo de Nancy
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 10 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 10 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Salon du Brasseur et de la Boisson fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When and where is Salon du Brasseur held?
The edition covered here is planned for April 2027 at Parc Expo de Nancy in Vandœuvre-lès-Nancy, France. Exact show dates, opening hours and hall layout were not captured, so confirm them on the organiser site salondubrasseur.com before you book travel or hotels.
Who should attend Salon du Brasseur?
Brewery owners and head brewers, brewpub and taproom operators, production and packaging engineers, quality and CIP managers, beer distributors and importers, and bar or restaurant group buyers who specify beer and draught systems. Raw-material traders and equipment resellers also use the show to meet French and cross-border brewers.
Is Salon du Brasseur trade only or open to the public?
The show is built around the brewing and drinks trade, and business-to-business registration is the normal route for visitors. Confirm on the organiser booking page whether the 2027 edition issues trade-only badges, public day tickets, or both, and bring photo ID plus proof of your company role if you register as a trade visitor.
How much does a visitor ticket cost?
A general admission ticket was recorded at approximately EUR 10 per person for this edition. Re-check the organiser ticket page for 2027 pricing, multi-day passes, group registration and any trade-registration requirement, because prices and conditions can change between editions.
Which airport is closest to Parc Expo de Nancy?
Metz-Nancy-Lorraine Airport (ETZ) is the closest commercial gateway, roughly 35-40 km south of Nancy, but its scheduled service is limited. Most international visitors fly into Paris Charles de Gaulle (CDG) and continue by TGV to Lorraine TGV or Nancy-Ville, or into Luxembourg (LUX), about 120 km north. Approximate times only - confirm transfers before travel.
How do I travel from Paris to the show?
Take a TGV or Intercites from Paris Gare de l'Est to Nancy-Ville, typically around 1 h 30, then a Stan tram or bus, taxi or rideshare the remaining few kilometres to Parc Expo de Nancy in Vandœuvre-lès-Nancy. If you land at Paris CDG, the airport rail station connects to Lorraine TGV with a short onward TER link to Nancy.
Are there hotels within walking distance of Parc Expo de Nancy?
Google Hotels lists more than 1,800 properties near the fairground. Budget chains such as ibis budget Nancy Porte Sud, hotelF1 Nancy Sud and Kyriad Direct Nancy Sud - Vandoeuvre are around 3-4 km away, and apartment listings in the Nancy Thermal area are the closest recorded stays. Book early for spring fair dates.
What can I see at Salon du Brasseur?
Brewing raw materials (malt, hops, yeast), brewhouse and fermentation equipment, kegs and draught dispense systems, bottling and canning lines, CIP and hygiene products, laboratory and quality-control instruments, brewery software, and beverage distribution services.
Can I buy brewing equipment at the fair?
Salon du Brasseur is a meeting and specification show: most equipment orders are quoted after the event once capacity, utilities and lead times are confirmed. Bring your brew-length, tank-size and utility requirements so exhibitors can give you a realistic quote during the visit.
Is there a conference or workshop programme?
The organiser publishes a schedule page at salondubrasseur.com/schedule. Session titles, times and speakers for 2027 were not captured in our sources, so check that page directly for the conference, technical workshop and tasting programme before planning your days.
Do I need a visa to attend from outside the EU?
France is in the Schengen area. Many nationalities, including UK, US, Canadian, Australian, Japanese and South Korean passport holders, can enter for short business trips without a visa; other nationalities need a Schengen short-stay (Type C) visa applied for in advance. Verify your own case with the French consulate or the France-Visas portal.
What language is used at the show?
French is the working language of the Nancy and Lorraine region and of most exhibitor stands, with English widely used in international equipment and raw-material discussions. A short French greeting helps in meetings, and translated technical documentation is worth requesting from exhibitors.
Is parking available at Parc Expo de Nancy?
Parc Expo de Nancy has on-site parking adjacent to the halls, with further street and car park options in Vandœuvre-lès-Nancy. Arrive early on the first morning because the closest spaces fill quickly, and confirm current daily rates and entry gates with the venue or organiser.
Glossary
- Brewhouse
- The section of a brewery where malt is milled, mashed, lautered and boiled with hops to produce wort before fermentation. Turnkey brewhouse skids are a core equipment category at Salon du Brasseur.
- Malt
- Germinated and kilned barley or other grain that supplies the fermentable sugars and colour in beer. Base malts and speciality malts are the most heavily traded raw materials at the show.
- Wort
- The sweet, unfermented liquid drawn from the mash after lautering. It is boiled with hops, cooled and pitched with yeast to begin fermentation.
- Mashing
- Mixing milled malt with hot water so enzymes convert starch into fermentable sugars. Mash temperature steps determine the body and fermentability of the finished beer.
- Lautering and sparging
- Separating the sugar-rich wort from the spent grain in the lauter tun, then rinsing the grain bed with hot water to recover remaining extract.
- Hop pellet
- Compressed hop product, commonly T90 or T45, used for bitterness and aroma. Alpha-acid content, variety and storage stability are the usual buying criteria.
- Pitching yeast
- Adding a measured quantity of yeast to cooled wort to start fermentation. Pitch rate, viability and strain selection drive flavour and consistency.
- Cylindroconical unitank
- A combined fermentation and conditioning vessel with a conical base that lets brewers crop yeast and carbonate in a single tank, widely exhibited for small and mid-scale breweries.
- Bright beer tank (BBT)
- A conditioning and holding tank used to clarify, carbonate and store finished beer before packaging or draught dispense.
- Original gravity (OG)
- The density of wort before fermentation, expressed in degrees Plato or specific gravity, used to estimate the potential alcohol content of the beer.
- ABV
- Alcohol by volume, the standard measure of a beer's strength shown on labels and tap lists, and a common specification when buyers compare beer ranges.
- IBU
- International Bitterness Units, a measure of the isomerised alpha acids contributed by hops to finished beer.
- Dry hopping
- Adding hops during or after fermentation to build aroma without extra bitterness. It drives demand for aroma varieties and for dosing and racking equipment.
- CIP (Clean-in-Place)
- Circulating cleaning and sanitising solutions through tanks, lines and fillers without dismantling the plant. Hygiene and CIP exhibitors sit at the centre of brewery QA budgets.
- Cask conditioning
- Secondary fermentation and natural carbonation inside the cask, typical of British-style real ale and of some French artisan producers.
- Keg
- A pressurised stainless steel container used to store, transport and dispense carbonated beer through a gas-driven draught system. Keg types, spear standards and return logistics are frequent talking points.
- Growler and crowler
- Refillable takeaway beer formats: a growler is a reusable jug filled from a tap, a crowler is a seamed can filled on site.
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Also known as
Alternate names and search phrases for this event.
- Salon du Brasseur
- Brewing industry event
- Vandœuvre-lès-Nancy events
- Salon du Brasseur et de la Boisson 2027
- Salon 2027
- Brasseur 2027
- Salon du Brasseur et de la Boisson
- Salon du Brasseur et de la Boisson Vandœuvre-lès-Nancy
- Salon du Brasseur et de la Boisson Vandœuvre-lès-Nancy 2027
- Salon
10 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.