Salon De L Herbe 2027 is the premier event for forage and grass production, taking place in Nouvoitou, France from May 26-27, 2027.
Dates
26–27 May 2027
City / country
Nouvoitou, France
Are you the organiser of this event?
Event overview
Salon De L Herbe 2027 is dedicated to showcasing the latest advancements in forage and grass production. This event will bring together farmers, agricultural professionals, and industry experts to explore new technologies and practices.
Attendees can expect a comprehensive program featuring workshops, demonstrations, and networking opportunities. Salon De L Herbe 2027 takes place in Nouvoitou, France.
Venue: Salon de l'herbe et des fourrages showground, Nouvoitou.
TL;DR
Growers and livestock farmers come to Nouvoitou to see forage machinery run in real field conditions, compare grass and fodder crop varieties in demonstration plots, and talk to seed, hay, silage and grazing specialists from across Brittany's dairy and cattle belt.
Exhibiting at Salon De L Herbe 2027 offers companies the chance to showcase their products to a targeted audience of agricultural professionals. This event showcases the latest innovations in forage and grass production. Targeted at farmers, agricultural professionals, and industry experts. Salon De L Herbe 2027 is dedicated to showcasing the latest advancements in forage and grass production. This event will bring together farmers,.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Nouvoitou, France
Salon de l'herbe et des fourrages showground, Nouvoitou in Nouvoitou typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: The event is held on a field showground in the rural commune of Nouvoitou, and travel guidance points to driving as the standard arrival mode; confirm dedicated visitor parking and access routes on the organiser's 2027 site plan before setting off.
Gate: Follow organiser signage to the main visitor entrance at Salon de l'herbe et des fourrages showground, Nouvoitou for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Profield Events Group
How the last edition performed
Last edition
2026
Visitors: More than 31,000
This edition
—
Visitors: 272,027
Next edition
Not announced yet
Edition recap
New this edition
—
The organiser promoted the 2026 edition as 'Le Salon de l'herbe 2026 fait le plein de nouveautés' (the 2026 show is full of new features).
SourceImpact
The 2026 edition of the Salon de l'Herbe et des Fourrages drew more than 31,000 visitors, according to the organiser's Facebook post, which described the event as bringing people together in the heart of the French suckler basin. The organiser also published a post-show bilan for the 2026 edition. The 2026 show was promoted as offering a full programme of new features. The 2026 edition brought together 31,000+ visitors at Salon de.
Audience quality
The 2026 edition drew 31,000+ visitors across hobbyist and trade audiences. The 2026 edition of the Salon de l'Herbe et des Fourrages drew more than 31,000 visitors, according to the organiser's Facebook post, which described the event as bringing people together in the heart of the French suckler basin. The organiser also published a post-show bilan for the 2026 edition. The 2026 show was promoted as offering a full programme of new features.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-26 to 2027-05-27, Salon De L Herbe 2027 in Nouvoitou covering Forage production equipment and machinery, Seeds and planting materials for grass and forage, Soil management and improv gives energy buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
France - Agricultural Sector - International Trade Administration
ReadSalon de l'herbe et des fourrages 2027 : Nouvoitou, dates et infos
ReadSalon de l'Herbe et des Fourrages · 2027 - Agoris
ReadSalon de l'herbe et des fourrages 2027 - Site officiel de la ville de ...
ReadPlan du salon 2027
ReadSalon de l'herbe et des fourrages
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
Basic 1-2 star rooms with free parking, a practical base for driving to the showground south of Rennes.
3-star hotels with breakfast, free parking and restaurants, listed in the Nouvoitou hotel search results.
3-star city hotels with air conditioning and bar service; a wider choice of restaurants and evening options in Rennes itself.
Get around the city with these convenient transport options.
Bus
Direct bus link from Rennes toward Nouvoitou, useful for visitors staying in the city without a car.
Car / taxi
The showground is in a rural commune south-east of Rennes, so a car or taxi is the most direct option for arriving with farm buyers and equipment.
taxi
taxi
taxi
taxi
Weather
Late May in Nouvoitou is late spring in inland Brittany: mild days and cool nights with a real chance of showers, and a field-based showground that can be muddy after rain. Use monthly climate records for Nouvoitou for the season baseline and check a short-range forecast before travelling.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming may apply for EU SIMs; local prepaid SIM and eSIM options are widely available - confirm venue Wi‑Fi with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Working language on the showground
French is the working language for the plots, machinery demonstrations and conference slots at this Brittany forage show. Technical variety and agronomy detail is usually presented in French, so bring a bilingual colleague or a translation app if your French is limited.
Farm-show business etiquette
Introductions start with a handshake and a business card, and many conversations with French farmers and cooperative advisers are booked in advance. Send meeting requests a few weeks ahead rather than relying on walk-ups on the day.
Field-site conditions
The event is held on open farmland near Nouvoitou rather than in an exhibition hall. Expect grass tracks, tractors and trailers moving between plots, and sturdy waterproof footwear after rain.
Lunch window
French business lunches typically run from about 12:00 to 14:00 and the showground becomes noticeably quieter during that period. Schedule demonstration viewing in the morning and sit-down supplier meetings either side of lunch.
Regional farming context
Nouvoitou sits in Ille-et-Vilaine, one of France's core dairy and livestock regions, so visitors are mostly working farmers, forage contractors, cooperative technicians and chamber of agriculture advisers rather than general public attendees.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Nouvoitou; confirm ground transport on the organiser site.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Nouvoitou; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Salon de l'herbe et des fourrages showground, Nouvoitou: Rennes south-east suburbs (Chantepie, Cesson-Sevigne): h, o, t; Chantepie and Rennes east ring: K, y, r; Rennes west and central district: B, &, B.
Ride-hail: Ride-hailing apps are commonly used in Nouvoitou; confirm local availability before travel.
Public transit: Nouvoitou is served by STAR network bus line 75 from Rennes, with stop-level timetables published by the commune. Because the show is a field-scale forage event rather than an urban exhibition centre, most farming visitors arrive by car or coach; check line 75 schedules and plan a taxi for the last leg if you rely on public transport.
Parking: On-site parking is available at Salon de l'herbe et des fourrages showground, Nouvoitou; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: May 2027
Temperature: Late May in inland Brittany typically brings afternoon highs of about 18-22 C and overnight lows of about 9-12 C. The Nouvoitou showground is open farmland, so it feels cooler and windier than central Rennes, and a warm midday can turn cold quickly once the sun drops. Approximate seasonal band only, check the short-range forecast before travelling.
Seasonality: Late May is a showery period here, with roughly 8-11 rain days and around 60-70 mm of monthly rainfall on average. A field-based forage show can get soft and muddy after heavy showers, so pack waterproof boots, a rain shell and a change of footwear, and allow extra time for walking between plots and machine demonstration areas. Figures are climatological approximations, confirm the forecast in the week before the 26-27 May 2027 dates.
Packing: Pack waterproof boots and a rain jacket for walking demonstration plots and machinery lines, plus layers for cool mornings and sun protection for brighter spells. Field conditions after rain can be soft, so footwear that handles mud matters more than formal clothing.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Salon De L Herbe 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Register online through salonherbe.com and print or download the badge, the show is a trade and professional event so keep a company card or proof of farming/professional activity with you.
Book accommodation in Rennes south-east (Chantepie, Cesson-Sevigne) or central Rennes, the Nouvoitou showground is a rural field site with limited nearby lodging.
Decide how you reach the site, STAR bus line 75 from Rennes or a hire car, and note that the last leg to a field showground is easier by car or taxi.
Check the salonherbe.com programme for the forage variety plots, mower and baler demonstrations and conference slots you want to attend, and note that most sessions run in French.
Check the short-range forecast for Ille-et-Vilaine and pack waterproof boots, a rain shell and a windproof layer, ground underfoot is grass and can be soft after rain.
Prepare your buying questions per product family: grass and legume seed varieties, forage harvesting machinery, silage and hay conservation, grazing and slurry systems.
If you travel from outside Schengen, confirm your short-stay visa or visa-free status on france-visas.gouv.fr and carry the invitation or registration confirmation.
Download an offline map and the bus line 75 timetable, mobile coverage in the commune is normal but field sites can be exposed and windy.
Confirm meeting times with exhibitors or cooperative advisers, French business lunches run roughly 12:00 to 14:00 and the showground quietens during that window.
Charge devices, bring a power bank and a notebook for plot and machine notes, and plan to arrive at opening on 26 May 2027 for orientation before the busiest mid-morning period.
Registration and hall orientation at the venue
Supplier meetings and product demos
Final negotiations and follow-up
Salon De L Herbe 2027 registration concourse
the venue
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
the venue
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Salon De L Herbe 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Salon De L Herbe 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Forage production equipment and machinery and Seeds and planting materials for g solutions and benchmarking suppliers at Salon De L Herbe 2027 in Nouvoitou.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Forage production equipment and machinery and Seeds and planting materials for g products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Nouvoitou show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
3 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.
