Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Saigon Beauty Show 2026 is set to be a significant event in the beauty and personal care sector, running from October 29 to 31 at the SECC Saigon Exhibition & Convention Center in Ho Chi Minh City. This trade show will feature a wide range of exhibitors showcasing the latest innovations in beauty products, including cosmetics, skincare, and personal care items.
SAIGON BEAUTY SHOW Ho Chi Minh City takes place in Ho Chi Minh City, Vietnam. Venue: SECC Saigon Exhibition & Convention Center.
TL;DR
- 1Dates and Venue: Saigon Beauty Show runs from October 29 to 31, 2026, at SECC Saigon Exhibition & Convention Center, Ho Chi Minh City, Vietnam.
- 2Scale and Focus: This event is a key platform for beauty and personal care professionals, showcasing the latest trends and innovations.
- 3Organiser: The show is organised by KINTEX, with registration and programme details available on the official website.
- 4Buyer Authority: Attendees include beauty industry professionals, retailers, and distributors looking to expand their product offerings.
- 5Entry / Access: Pre-registration is available online, ensuring smooth access for trade visitors.
Why visit
Attendees will benefit from networking opportunities with industry leaders and discovering the latest beauty trends and products. The show provides a platform for learning about new technologies and innovations in the beauty sector. Visitors can engage with exhibitors to find potential partnerships and enhance their product offerings.
Why exhibit
Exhibiting at the Saigon Beauty Show offers brands the chance to showcase their products to a targeted audience of beauty professionals and decision-makers. It is an opportunity to gain visibility in the rapidly growing Vietnamese beauty market and connect with potential buyers and distributors. Exhibitors can also gather valuable market insights and feedback from attendees.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Beauty retailers and distributors looking for new products
Cosmetic manufacturers seeking partnerships
Beauty influencers and bloggers interested in trends
Salon and spa owners looking to expand their offerings
Buyers from e-commerce platforms in the beauty sector
Industry professionals seeking networking opportunities
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Cosmetic brands showcasing skincare and makeup products
Manufacturers of beauty tools and equipment
Suppliers of organic and natural beauty products
Distributors of personal care items
Companies offering beauty technology solutions
Pavilion hosts for international beauty brands
Product categories
Key solution areas showcased across the event.
Skincare products including creams, serums, and masks
Makeup products such as foundations, lipsticks, and eyeshadows
Hair care products including shampoos, conditioners, and styling tools
Nail care products including polishes and treatments
Fragrances and personal care items
Beauty tools such as brushes and applicators
Location & Facilities
Venue
SECC Saigon Exhibition & Convention Center
Ho Chi Minh City, Vietnam
Facilities
Parking
SECC Saigon Exhibition & Convention Center in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: SECC Saigon Exhibition & Convention Center in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at SECC Saigon Exhibition & Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
October 29 to 31, 2026:10:00 AM – 6:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Ho Chi Minh City, Vietnam
Why it matters
On 2026-10-29 to 2026-10-31, SAIGON BEAUTY SHOW Ho Chi Minh City in Ho Chi Minh City covering Skincare products including creams, serums, and masks, Makeup products such as foundations, lipsticks, and eyeshadows, H gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Tan Son Nhat International Airport
Ho Chi Minh City's main international gateway. Confirm live transfer times and arrange a hotel shuttle or ride-hailing pickup
Approx. 20-40 minutes by taxi or ride-hailing to SECC, District 7, depending on traffic
to venue
TBA
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
ibis Saigon South
District 7, short ride to SECC to venue
Approximate nightly range; confirm rate and shuttle before booking.
MerPerle Crystal Palace Hotel
District 7, near SECC to venue
Approximate nightly range; confirm room type and transfer time before booking.
La Casona Hotel
District 7, near SECC to venue
Approximate nightly range; confirm availability and access to SECC before booking.
Local transport
Get around the city with these convenient transport options.
Public transit / bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forCity bus and public transit links to Saigon Exhibition and Convention Center (SECC), District 7
Taxi / ride-hailing
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forDirect transfer from city hotels to SECC, District 7
taxi
Estimated costApprox. USD taxi/rideshare from SGN to venue (estimate; confirm before travel)
Best forTan Son Nhat International Airport (SGN) to SECC Saigon Exhibition & Convention Center
Ho Chi Minh City's main international gateway. Confirm live transfer times and arrange a hotel shuttle or ride-hailing pickup.
Weather
Late October in Ho Chi Minh City falls at the tail of the rainy season. Temperatures and rainfall figures were not captured in this mission; check a local forecast close to travel and carry rain protection for outdoor transfers between hotels and SECC.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Vietnam.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Venue district
SECC sits in District 7, a planned urban area south of the city centre, so allow transfer time between central hotels and the fairground and confirm the access route on the venue's own how-to-get-here page.
Getting to the fairground
The venue publishes directions and parking guidance on secc.com.vn; public transport options around SECC are listed on transit apps such as Moovit, and app-based ride-hailing is widely used across Ho Chi Minh City.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SGN
Google Flights showed one-stop economy routings from JFK to Ho Chi Minh City on the sample dates, including Asiana via Seoul, a Hong Kong connection and Emirates via Dubai. Book early around the show window and check bag/connection rules for each carrier.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Tan Son Nhat International Airport (SGN): Ho Chi Minh City's main international gateway. Confirm live transfer times and arrange a hotel shuttle or ride-hailing pickup. Allow road or rail time to SECC Saigon Exhibition & Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near SECC Saigon Exhibition & Convention Center: ibis Saigon South; MerPerle Crystal Palace Hotel; La Casona Hotel.
Ride-hail: Ride-hailing apps are commonly used in Ho Chi Minh City; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to SECC Saigon Exhibition & Convention Center.
Parking: On-site parking is available at SECC Saigon Exhibition & Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 24-32°C (75-90°F) in late October; expect warm, humid days and slightly cooler evenings.
Seasonality: Late October sits at the tail of Ho Chi Minh City's rainy season. Short, heavy afternoon or evening showers are common; carry an umbrella or rain jacket for transfers between hotels and SECC.
Packing: Late October in Ho Chi Minh City falls at the tail of the rainy season. Temperatures and rainfall figures were not captured in this mission; check a local forecast close to travel and carry rain protection for outdoor transfers between hotels and SECC.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SAIGON BEAUTY SHOW Ho Chi Minh City usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day -14: Confirm your visitor registration for Saigon Beauty Show and save the badge QR code; check the official show schedule for hall and session updates.
T-2
Day -14: Book a refundable hotel in District 7 near SECC; compare ibis Saigon South, MerPerle Crystal Palace, and La Casona, then confirm shuttle or taxi access.
T-3
Day -13: Check Vietnam entry requirements for your passport; apply for an e-visa or business visa if required and print approval letters.
T-4
Day -12: Reserve an airport transfer from Tan Son Nhat (SGN) to District 7; allow 30-60 minutes in traffic.
T-5
Day -10: Build a shortlist of exhibitors by category such as skincare, haircare, nail, spa equipment, and OEM/private label; request meetings.
T-6
Day -8: Download the SECC floor plan and mark priority booths; check whether the show uses separate halls for beauty, spa, and packaging.
T-7
Day -7: Prepare a buyer profile and product brief with target price points, MOQ, and certification needs for supplier meetings.
T-8
Day -5: Confirm meeting times with suppliers and save contacts in the show app or your CRM.
T-9
Day -4: Pack business cards, a light rain jacket or umbrella, and comfortable shoes for hall walking.
T-10
Day -3: Check the local forecast for Ho Chi Minh City and plan indoor transfers during afternoon showers.
T-11
Day -2: Charge devices and download offline maps; confirm ride-hailing app payment methods.
T-12
Day -1: Review the final exhibitor list and schedule; set a realistic route across SECC halls for day one.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at SECC Saigon Exhibition & Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SAIGON BEAUTY SHOW Ho Chi Minh City registration concourse
SECC Saigon Exhibition & Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
SECC Saigon Exhibition & Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SAIGON BEAUTY SHOW Ho Chi Minh City fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For SAIGON BEAUTY SHOW Ho Chi Minh City, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Skincare products including creams, serums, and masks solutions and benchmarking suppliers at SAIGON BEAUTY SHOW Ho Chi Minh City in Ho Chi Minh City.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Skincare products including creams, serums, and masks products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Ho Chi Minh City show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Glossary
- OEM/ODM
- Original Equipment Manufacturer and Original Design Manufacturer. In beauty, OEMs produce formulas to a brand's specification, while ODMs offer ready formulas that a brand can label. Buyers at Saigon Beauty Show use these suppliers to shorten product development and test packaging formats.
- Private label
- Private-label manufacturers supply finished products under the retailer's or salon's own brand. At the show, buyers compare minimum order quantities, formula libraries, and packaging options for salon retail lines.
- Cosmeceutical
- A cosmetic positioned between beauty and topical care, often with active ingredients. In Vietnam's salon and clinic channel, buyers look for compliant claims and documentation from cosmeceutical suppliers.
- Dermocosmetic
- Skincare formulated for sensitive or problem skin and often sold through pharmacies or clinics. Saigon Beauty Show buyers compare dermocosmetic ranges for spa and clinic retail.
- Clean beauty
- A formulation and marketing trend focused on ingredient transparency and reduced contentious ingredients. Exhibitors at the show present clean-beauty lines for salons and retailers, with certification and sourcing questions.
- K-beauty
- Korean beauty routines and product formats, including essences, cushion foundations, and sheet masks. Vietnamese retailers and salons source K-beauty-inspired ranges at the show.
- Spa and wellness equipment
- Beds, steamers, massage tools, and treatment devices used in spas and salons. Buyers evaluate power requirements, warranty, and after-sales support at SECC.
- Nail care
- Polishes, gels, lamps, files, and nail-treatment products. Saigon Beauty Show includes nail suppliers serving Vietnam's dense salon market.
- Hair care
- Shampoos, treatments, color, and salon tools. Buyers compare professional versus retail sizes and distributor terms.
- Skincare actives
- Concentrated ingredients such as niacinamide, retinol, or vitamin C used in formulas. Buyers ask suppliers for stability data and claimed percentages.
- INCI
- International Nomenclature of Cosmetic Ingredients, the standardized ingredient list on cosmetic labels. Importers and regulators use INCI when checking Vietnam registration dossiers.
- MOQ
- Minimum order quantity. At the show, MOQ is a key negotiation point for salons and small brands testing private-label production.
- ISO 22716 / GMP
- Good Manufacturing Practice standard for cosmetics. Buyers use ISO 22716 or equivalent GMP evidence to qualify contract manufacturers.
1
2
3
4
5
6
7
8
9
10
11
12
13
Also known as
Alternate names and search phrases for this event.
- Saigon Beauty Show 2026
- K-Beauty Expo Vietnam
- Ho Chi Minh City beauty events
- Vietnam beauty industry
- SAIGON BEAUTY SHOW Ho Chi Minh City 2026
- SAIGON BEAUTY SHOW Ho 2026
- SAIGON BEAUTY SHOW Ho Ho Chi Minh City 2026
- Chi Minh City Ho Chi Minh City 2026
- SAIGON 2026
- SAIGON Ho Chi Minh City 2026
Trust footer
Sources
3
References
2
Publishers
0
Date checked
1
Saigon Beauty Show
- official_website
2
K-Beauty Expo
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.