Roots Tourism International Exchange
Roots-IN 2026 is the 5th edition of an international tourism exchange focused on roots tourism, scheduled for November 10-11, 2026 in Matera, Italy. The event features a B2B workshop with one-to-one meetings between Italian sellers and international buyers, an exhibition area for tourism operators, and thematic forums and labs on marketing, communication, and destination development. It is organized by APT Basilicata in collaboration with ENIT and the Italian Ministry of Foreign Affairs, targeting tourism professionals, institutions, and businesses involved in heritage and cultural travel.
Dates
Nov 10 – 11, 2026
City / country
Matera, Basilicata, Italy
Venue
Matera
Type
B2B · Annual
Are you the organiser of this event?
- Exhibit at Roots-IN to connect directly with international buyers from countries with strong Italian diaspora communities through pre-scheduled one-to-one meetings.
- Showcase your tourism products and services to a targeted audience of trade professionals, institutions, and media specializing in roots tourism.
- Gain visibility among regional authorities, public entities, associations, and private companies in the Italian tourism supply chain, and participate in high-level networking and thematic forums to promote your destination or business.
Audience at a Glance
Who Exhibits
Exhibitor Profile
8 categories represented
- Tourism Regions
- Public Institutions
- Associations
- Chambers of Commerce
- Museums
- Universities
- Private Tourism Companies
- Tourism Service Providers
Who Attends
Visitor Profile
8 audience types
- Tourism Trade Professionals
- International Buyers
- Destination Marketers
- Tourism Researchers
- Cultural Heritage Managers
- Travel Agency Owners
- Tourism Product Developers
- Media Specialists
Industries & Sectors
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
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