When and where will Rockwell's 2026 Automation Fair event take place?

Automation Fair will take place November 16, 2026 in Boston, Massachusetts, USA, at the Thomas M. Menino Convention & Exhibition Center (MCEC) and nearby hotels. Address: Thomas M. Menino Convention & Exhibition Center, 415 Summer Street, Boston, MA 02210 USA

What can I expect at Automation Fair?

Automation Fair is the premier event dedicated to industrial automation and digital transformation, where you'll have the opportunity to: experience inspiring keynotes from notable thought leaders; dive deep into training from knowledge experts on the latest technology advancements; explore the newest innovations showcased across an expansive Expo with 150+ exhibitors; see firsthand how companies are using the latest industrial automation solutions during exclusive Off-site Tours; immerse yourself in engaging discussions and community building at half-day Summits; and engage with thousands of your industry peers from around the world

Is there an Event Agenda?

Yes, a four-day event agenda is available on the official Automation Fair website

What can I expect to see and do in the Expo?

The Expo is open for 3 full days, featuring 150+ interactive exhibits packed with the newest industry solutions, technologies, services and expertise. Attendees can experience live demos, engaging activities and real equipment and software from Rockwell Automation and PartnerNetwork members, take expert-led Expo tours, and attend Discovery Theater presentations in the heart of the Expo floor

When will the Expo be open?

The Expo will be open on Tuesday, November 17, from 9:45am to 5:00pm; Wednesday, November 18, from 9:45am to 5:00pm; and Thursday, November 19, from 8:30am to 4:00pm. Times are subject to change

What types of learning and training opportunities are offered at Automation Fair?

Automation Fair offers an extensive catalog of training and educational opportunities across all four days, including Customer Voices, Industry Viewpoints, Insights and Education, Partner Solutions, and Product Intro Labs. Manager and Executive Audiences sessions require a General Access Pass. Product and Technology Sessions and Hands-on Labs require a General Access + Advanced Training Pass. Advanced-level sessions are eligible for 1 Professional Development Hour (PDH) credit per hour

How can I request a visa invitation letter to attend Automation Fair 2026?

If you require a visa invitation letter to attend Automation Fair 2026, visit the official visa invitation letter generator page to create your customized letter

Who can participate as an exhibitor and sponsor?

Partners from the Rockwell Automation PartnerNetwork program are invited to participate as exhibitors and sponsors. To participate as an exhibitor and/or sponsor, you must be a member of the Rockwell Automation PartnerNetwork program. The application process can take several months, and new applications may not be completed prior to Automation Fair exhibitor/sponsorship deadlines

What deadlines should I be aware of as an Exhibitor/Sponsor?

Key deadlines for Automation Fair 2026 exhibitors and sponsors: March 17 — Exhibit/Sponsorship sales opens; April 30 — Deadline to submit for the Call for Speakers; June 16 — Sign up for an exhibitor or sponsorship package for early savings and to receive early access to 2027 Chicago opportunities; August 31 — Sponsorship sign up deadline (limited availability after August 31); September 30 — Exhibitor sign up deadline (limited availability after September 30)

Do I receive registration passes with my exhibit/sponsorship purchase?

All exhibit booths and some sponsorships include complimentary General Access Passes and Advanced Training Passes. The quantity of complimentary passes is based on the exhibit/sponsorship selection. All exhibit booths receive unlimited Exhibitor Staff passes for your organization

What is an Exhibitor Staff pass and what access does it provide?

Exhibiting Partners receive unlimited Exhibitor Staff passes for internal use only, providing access to the Expo during set-up, the event and for teardown post-event. The Exhibitor Staff pass also includes access to the Keynotes on Monday, Tuesday and Wednesday and to the complimentary attendee lunch on Monday, Tuesday, Wednesday and Thursday. The Exhibitor Staff pass does not provide access to sessions, technical training, Summits or Off-site Tours

What is the cancellation policy for Automation Fair registrations?

Cancellations must be received in writing to automationfair@rockwellautomation.com. Cancelled registrations will be refunded according to the following schedule: after September 30 — no refund; prior to September 30 — 50% refund. All refunds will be processed within 30 days of cancellation. Attendees are solely responsible for cancelling their hotel and travel reservations

Are there age restrictions for Automation Fair?

Automation Fair attendees must be 18 years of age. If you are coordinating a First Robotics team or other educational group that includes minors, please contact automationfair@rockwellautomation.com for assistance

Is complimentary registration available for students, educators, or media?

Rockwell is pleased to provide complimentary General Access passes to current students and educators (documentation of education affiliation required) and to members of the media (contact the Rockwell Automation Media Relations team prior to visiting the registration website). At Rockwell's sole discretion, students and educators may not be allowed to sign up for certain activities such as Off-site tours

Can I substitute another person for my registration?

Attendee substitutions are not permitted

Can I upgrade or downgrade my registration pass?

Attendees are allowed to upgrade and downgrade registration passes following their initial registration. To upgrade your pass, open the confirmation email, click Modify your registration, and follow the instructions. To downgrade your pass from General Access + Advanced Training to General Access only, submit a request in writing to automationfair@rockwellautomation.com. A refund for the difference will be provided within 30 days. Sessions not available in the General Access pass will be cleared from the attendee's schedule

Rockwell Automation Automation Fair

Event overview

Overview

Automation Fair 2026 is Rockwell Automation's annual flagship event for industrial automation and digital transformation, held November 16–19, 2026, at the Thomas M. Menino Convention & Exhibition Center in Boston, MA, USA (https://www. rockwellautomation. com/en-pr/events/automation-fair/attend/faq. html).

Under the theme 'Future in Focus,' the event is designed to help manufacturers advance digital transformation, scale AI, strengthen resilience and improve productivity (https://www. rockwellautomation. com/en-ca/company/news/press-releases/Automation-Fair-2026-Opens-Registration-for-Industrys-Premier-Industrial-Operations-Event. html). The Automation Fair Expo features more than 150 interactive exhibits, live demonstrations and Discovery Theater presentations spanning industrial automation, software, AI, smart manufacturing, cybersecurity, workforce technologies and digital operations (https://www.

rockwellautomation. com/en-ca/company/news/press-releases/Automation-Fair-2026-Opens-Registration-for-Industrys-Premier-Industrial-Operations-Event. html)

TL;DR

1Automation Fair 2026 takes place November 16–19, 2026, at the Thomas M. Menino Convention
2The event theme is 'Future in Focus,' bringing together more than 14,000 manufacturing, technology
3The Expo features more than 150 interactive exhibits, live demonstrations and Discovery Theater presentations
4Attendees can access more than 250 educational sessions and over 500 hours of advanced
5The programme includes six exclusive off-site tours and five focused half-day summits for executives

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

C-suite executives and operations management shaping the future of industrial operations (

Engineers and technical professionals across a range of industries, including those responsible for configuring and maintaining industrial devices and systems (

IT/OT professionals and technology decision-makers seeking to advance industrial operations and digital transformation (

Manufacturers, problem solvers, makers and leaders from around the world who attend to explore emerging technologies, gain practical insights and connect with people shaping the future of industrial operations (

Attendees interested in hands-on labs, technical workshops, keynotes, off-site tours and summits across industrial AI, smart manufacturing, cybersecurity, digital transformation, workforce development, software and connected operations (

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Members of the Rockwell Automation PartnerNetwork program, who are invited to participate as exhibitors and sponsors (

Third-party complementary product suppliers referenced through the Encompass Partner program (

Providers of technologies and solutions spanning control and visualization, robotics and AI, infrastructure, cybersecurity and digital transformation (

Companies showcasing how industrial automation, software, AI, smart manufacturing and digital operations solve real business challenges and deliver measurable outcomes (

Product categories

Key solution areas showcased across the event.

Control and Visualization

Robotics and AI

Infrastructure

Cybersecurity

Digital Transformation

Industrial Automation

Software

Smart Manufacturing

Workforce Technologies

Digital Operations

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Exhibit Hall AExhibit Hall BExhibit Hall C

Thomas M. Menino Convention & Exhibition Center

415 Summer Street, 02210 Boston, United States

Entrances & gates

North Lobby / Main Entrance

Exhibit Hall AExhibit Hall BExhibit Hall C

Primary attendee entrance and registration location; badge pickup located here

Floor plans & maps

Floor plan (PDF)Floor plan Hall & site plans Official venue page

Facilities

Parking

The MCEC has approximately 1,350 on-site parking spaces, including accessible parking located closest to the building at the same rates. Valet parking ($40) is available during most events. Self-parking in the South Lot: $35 for regular vehicles and $70 for oversized vehicles (effective 7/1/2025). Parking is limited and available on a first come, first served basis. An alternate parking option is the Boston Marine Industrial Park (BMIP) Garage or various Waterfront lots

1,350 spaces · $35.00/day

Accessibility

The MCEC is entirely accessible and designed according to ADA requirements and beyond. A limited number of wheelchairs are available free of charge through the First Aid Station. Each level has elevators, and ramps are available for presenters needing wheelchair access to a stage. All areas, including restrooms and the Food Court, are accessible. Golf carts are also available for rides to locations inside the building

Cloakroom

There is no official coat check or cloakroom service at the BCEC for most events. Attendees should check the specific event FAQ for any event-specific arrangements. Private services such as Finesse Hospitality Services may offer coat and luggage check for certain events

Luggage storage

The Boston Convention Center does not have official luggage storage facilities inside the venue. Third-party luggage storage services such as Stasher operate near the venue at nearby hotels and shops (e.g., 401–403 D Street)

Charging points

Electric vehicle charging stations are available at the MCEC on-site parking facilities. Charging stations are also located at nearby garages including 400 Summer Street (ChargePoint DC fast charger)

On-site shuttle

No dedicated airport shuttle service is provided by the MCEC or the event organiser. The MBTA Silver Line SL1 provides complimentary public transit from Logan Airport to World Trade Center Station, directly across from the venue. Some events held at the MCEC offer complimentary hotel shuttle service between official partner hotels and the venue, but this is event-specific

Food options

Unconventional Café, Levy Restaurants (exclusive F&B provider)

On-site dining

Parking: Valet parking ($40) is available during most events; access from Summer Street, turn onto East Side Drive and the valet area will be immediately on your right. Self-parking in the BCEC South Lot: from Summer Street, turn onto East Side Drive, drive past the valet area, and continue straight along the side of the building; at the end of the building, make a right and go down the ramp; at the bottom of the ramp, turn left and you will see the entrance to the South Parking lot. Parking rates are $35 for regular sized vehicles and $70 for oversized vehicles (effective 7/1/2025). Parking is limited at the BCEC and is available on a first come, first served basis. Alternate parking may be available at the Boston Marine Industrial Park (BMIP) Garage or various parking lots on the Waterfront

Gate: All attendees are required to enter through the North Lobby where registration will be located. Badge pickup is located in the Main Entrance (North Lobby)

Attend

Entry & tickets

Event days & opening times

DayOpening hours

Expo open Tuesday, November 17,9:45 AM – 5:00 PM

Wednesday, November 18,9:45 AM – 5:00 PM

Thursday, November 19,8:30 AM – 4:00 PM

Event daysTimes are subject to change

General Access Pass – Early Registration
Available August – September 15
$495.00
General Access Pass – Advanced Registration
Available September 16 – November 13
$795.00
General Access Pass – Onsite Registration
Available November 14 – 19
$895.00
General Access + Advanced Training Pass – Early Registration
Available August – September 15
$1,595.00
General Access + Advanced Training Pass – Advanced Registration
Available September 16 – November 13
$1,895.00
General Access + Advanced Training Pass – Onsite Registration
Available November 14 – 19
$2,295.00

Ticket info

Ticket notes

General Access Pass includes admission to all four days, keynotes, Expo, Summits, Off-site Tours, sessions, networking and daily lunch. General Access + Advanced Training Pass includes everything in General Access plus over 500 hours of advanced-level Hands-on Labs and technical training, and Professional Development Hour credits. Complimentary registration is available for media, analysts, students, speakers and educators

Who runs the show

Organisers

Automation Fair Registration Support

Email Website

Rockwell Automation Investor Relations

Call Website

What's on

Programme

Customer Voices

Keynote

TBA

Event days

10:00am–9:45am

Typical time

Official agenda

This agenda is still being finalised. Check the official agenda for the latest sessions.

Speakers

Colonel Chris Hadfield

Decorated Astronaut and Former Commander of the International Space Station

Managing change and complexity, building trust, managing risk and leading through change

Adam Savage

Best known for 15 years hosting Discovery Channel's MythBusters

The joy of curiosity and how innovation is fueled by experimentation and a willingness to learn from failure

Cyril Perducat

Chief Technology Officer @ Rockwell Automation

Trends shaping innovation in the industry

Devin Burke

Group Product Manager @ Rockwell Automation

Driving quality with AI: core platform capabilities for extending systems, connecting data and driving smarter operations

Brian Martensen

Product Manager @ Plex

Driving quality with AI and data-driven decisions

Shane Lay

Solutions Consultant @ ATSYS

Industrial automation solutions and domain expertise

Danijel Koren

Investment Director @ NEXE Group

Investment perspectives in industrial automation

Erin Cooper

Process Engineer @ Eli Lilly and Company

Process engineering and automation in life sciences

Michael Leach

Vice President @ Southern Flow

Industrial operations and automation leadership

Tom Steffen

Senior Solution Consultant @ Rockwell Automation

Automation solutions with over 35 years of experience

Umar Karim

Senior Automation Engineer III @ E Tech Group

Advanced automation engineering

Kyle VanDruten

Group Engineering Manager @ E Tech Group

Engineering management and automation

Charles Vanevenhoven

Technical Consultant, Global OEM @ Rockwell Automation

Unified Robot Control and robotic automation

Roberta Tanzariello

Global Platform Lead, Robotics and Digital Tools @ Rockwell Automation

Robotics and digital tools for industrial automation

Michelle Holt

Commercial Project Engineer @ Rockwell Automation

Commercial project engineering in robotics

Tony Carrara

Business Manager, FactoryTalk Design Studio @ Rockwell Automation

Safety system design in the cloud with FactoryTalk Design Studio

Elie Nader

Senior Product Manager @ Rockwell Automation

Safety system design and FactoryTalk Design Studio

Warren Johnson

Regional Industry Leader, Federal Government @ Rockwell Automation

Modernizing defense manufacturing with AI, digital twins and automation

Jeffrey Miller

Global Leader of Secure Digital Operations for Aerospace, Defense, and Advanced Electronics @ Rockwell Automation

Secure digital operations for defense manufacturing

1:00pm – 2:15pm

KN01 Keynote: A New Perspective

Keynote

General Session

1:00pm – 2:00pm

CV07 From Data to Throughput: AI-Driven Fuel Transport Optimization

Customer Voices

1:00pm – 2:00pm

CV08 Aligning With CESMII's Smart Manufacturing Approach and the Benefits to our Ecosystem

Customer Voices

1:00pm – 2:00pm

CV13 Turning Support into Measurable Value: Crane Currency's ISA Outcomes & Playbook

Customer Voices

1:00pm – 2:00pm

CV22 Modernizing Legacy OT Systems with AI: The MARS PLC Upgrade Case

Customer Voices

1:00pm – 2:00pm

CV28 Fieldbus Is Aging — Is Ethernet-APL Ready to Take Its Place?

Customer Voices

10:00am – 11:00am

CV06 How Cargill Designed Control Systems to Safely Handle Loss of Communications

Customer Voices

10:00am – 11:00am

CV11 Deployment of Edge‑Based Gas‑Lock Protection in the Nuna Field, Alaska

Customer Voices

10:00am – 11:00am

CV14 Reducing Variability and Increasing Water Injection Using Model Predictive Control (MPC) in Heavy Oil Fields

Customer Voices

10:00am – 11:00am

CV20 General Mills: Building Resilient Operations Through Control System Risk Management

Customer Voices

10:00am – 11:00am

CV26 Enhancing Field Productivity with Mobile HMI Access at Oxy's Direct Air Capture (DAC) Plant

Customer Voices

11:00am – 12:00pm

CV01 Successes in Life Sciences Across Latin America Featuring Butantan and Roemmers

Customer Voices

11:00am – 12:00pm

CV12 How FactoryTalk Analytics PavilionX Enables Autonomous Control in Plant‑Based and Protein Production

Customer Voices

11:00am – 12:00pm

CV21 Real-World Lessons from KWS Seeds on Operating MES on the Shop Floor

Customer Voices

11:00am – 12:00pm

CV23 Maruti Suzuki Scales Predictive Maintenance for Smarter, More Reliable Operations

Customer Voices

11:00am – 12:00pm

CV29 Transforming How You Define Reliability and Performance Through Data and Digital Twins

Customer Voices

2:00pm – 3:00pm

CV16 How EPCOR Water Scaled Alarm Notification Across a Growing Utility

Customer Voices

2:00pm – 3:00pm

CV24 The Challenges to Achieving Adequate Mapping to Reach Digitization, a Mondelez Perspective

Customer Voices

3:00pm – 4:00pm

CV03 Industrial Data as the High Integrity Foundation for Industrial AI in Life Sciences Manufacturing

Customer Voices

3:00pm – 4:00pm

CV17 A Digital Engineering Partnership: GE Appliances, ATC Automation, and Emulate3D

Customer Voices

3:00pm – 4:00pm

CV19 Insights and Lessons Learned From Biopharma Manufacturer Genentech on MES Migration

Customer Voices

3:00pm – 4:00pm

CV27 OT and IT Convergence, a Look Inside PepsiCo's Success

Customer Voices

4:00pm – 5:00pm

CV09 AI-Driven Model Predictive Control for Slag Grinding Optimization

Customer Voices

4:00pm – 5:00pm

CV25 Novo Nordisk Accelerating Site Acceptance Testing in Life Science Applications Using Digital Twins and AI

Customer Voices

8:30am – 9:45am

KN02 Keynote: Future in Focus

Keynote

General Session

8:30am – 9:45am

KN03 Keynote: Focus on Innovation

Keynote

General Session

9:00am – 10:00am

CV05 Beyond Deployment How Braskem Turned OT Visibility into Action Across Global Operations

Customer Voices

9:00am – 10:00am

CV10 From Energy Efficiency to Decarbonization: How Cimento Itambé Scaled Model Predictive Control

Customer Voices

Topic tracks

Advancing Material MovementExecutive InsightsOptimizing Operations With AI & Edge-to-Cloud DataOptimizing Process Control & System PerformanceSecuring OT & Industrial SystemsWhat's Next for Industrial AutomationAutomotive & BatteryFood & BeverageLife SciencesMining & MetalsNew & Traditional EnergyOEM/Machine BuildersWater & Wastewater

Co-located events

Production Logistics Summit

Separate ticket

Secure Digital Operations Summit

Separate ticket

Co-located seminars

Discovery Theater Sessions

Paid

Off-site Tours

Paid

Awards

Stevie® Awards – American Business Awards®

Annual

Automation Fair earned multiple Stevie® Awards from the 2026 American Business Awards® in the Corporate & Community category for distinction in creating a standout event. The 2025 edition of Automation Fair was recognized with a Gold Stevie® Award in the Event Awards Categories for 'Automation Fair 2025, the Leading Industrial Operations Event.'

Event Awards CategoriesCorporate & Community

source

How the last edition performed

Previous edition

Current edition

2026 · 14,000 visitors · 150 exhibitors

Rockwell Automation's registration press release for Automation Fair 2026 states the event will bring together more than 14,000 manufacturing, technology and industrial operations professionals from around the world for four days of learning, innovation and collaboration. The Expo will feature more than 150 interactive exhibits. No exhibitor count or floor area has been published for 2026

Forecast — not final

Visitors

15,000

Exhibitors

140

Floor area (sqm)

46,451

Growth over time

New this edition

1
Six Exclusive Off-site Tours
Automation Fair 2026 offers six exclusive off-site tours providing behind-the-scenes access to innovative production environments and advanced manufacturing facilities, showcasing how leading organizations are using technology to improve performance, sustainability and growth
Source
2
Five Focused Half-Day Summits
Five focused half-day summits bring together executives, practitioners and technology professionals for deeper conversations around emerging trends, strategic priorities and industry-specific opportunities shaping the future of industrial operations
Source
3
150+ Interactive Exhibits and Discovery Theater
The Automation Fair Expo features more than 150 interactive exhibits, live demonstrations and Discovery Theater presentations highlighting advancements in industrial automation, software, AI, smart manufacturing, cybersecurity, workforce technologies and digital operations
Source
4
250+ Educational Sessions and 500+ Hours of Advanced Training
Automation Fair 2026 offers more than 250 educational sessions and over 500 hours of advanced training, with technical workshops, hands-on labs and discussions providing practical guidance for solving real-world operational challenges and accelerating transformation initiatives
Source

Next edition outlook

2026-11-16 – 2026-11-16

estimated

Automation Fair 2027 dates and venue have not been officially announced by Rockwell Automation as of the 2026 edition. The event historically rotates between major U.S. convention cities. Rockwell Automation's 2026 exhibitor materials referenced early access to 2027 Chicago opportunities for partners signing up by June 16, 2026, suggesting Chicago is the planned host city for 2027

Continuation of the 'Future in Focus' theme with deeper emphasis on autonomous operations, agentic AI and industrial cybersecurity Likely expansion of off-site tours and summits based on growing demand Increased focus on AI-at-scale deployment strategies and measurable outcomes Potential return to Chicago or another major U.S. convention city

Impact

A bigger and stronger platform

Automation Fair is Rockwell Automation's flagship annual event and one of the industrial automation industry's most significant gatherings, consistently drawing between 10,000 and 15,000 attendees from across manufacturing, energy, construction, and technology sectors. The 2025 edition (34th annual) in Chicago brought together more than 15,000 engineers, makers and industry leaders under the theme 'Create What's Next,' with 140+ interactive exhibits spanning half a million square feet, 450+ hours of advanced training, and 275+ sessions and labs across seven industry tracks. The event has demonstrated remarkable resilience and growth, evolving from the 31st edition in 2022 (15,000+ attendees, 150+ exhibits) through the 32nd edition in Boston in 2023 (11,854 attendees, first time in Boston) and the 33rd edition in Anaheim in 2024 (10,000+ attendees, 130+ exhibits), before returning to Chicago in 2025 with its strongest post-pandemic attendance. The 2026 edition moves to Boston's Thomas M. Menino Convention & Exhibition Center with a forecast of more than 14,000 attendees and 150+ interactive exhibits, reflecting sustained demand for hands-on industrial automation education and networking

Audience quality

High-value decision-makers

Automation Fair consistently attracts a high-caliber audience of decision-makers, engineers, and technology leaders from across the industrial spectrum. The 2025 edition drew more than 15,000 attendees from manufacturing, energy, construction, and technology sectors, including executives, operations management, engineers, IT/OT professionals, and systems integrators. ARC Advisory Group's post-show analysis noted that attendees engaged with more than 250 educational sessions across seven industry tracks, with deep-dive technical workshops and hands-on labs. The 2023 edition in Boston achieved a remarkable 93% attendance rate among registered customers, with 6,000 customer attendees and 2,500 partners and distributors. Rockwell Automation's 2026 registration materials describe attendees as 'problem solvers, makers and leaders who are shaping the future of industrial operations,' spanning from C-suite executives to operations management to engineers across a wide range of industries. Testimonials from past attendees highlight the value of meeting experts, discovering new technologies, and building professional networks

Exhibitor outcomes

Real business growth

Automation Fair provides exhibitors with direct access to a qualified audience of industrial automation buyers and decision-makers. The Expo floor spans approximately 500,000 square feet (46,451 square meters) and features 120-150 interactive exhibits from Rockwell Automation and its PartnerNetwork members. Exhibitor participation includes complimentary General Access Passes and Advanced Training Passes, with unlimited Exhibitor Staff passes for internal use providing Expo access during set-up, event and teardown. The 2025 edition featured 140+ exhibits and drew more than 15,000 attendees, while the 2026 edition is forecast to attract 14,000+ attendees with 150+ exhibits. ARC Advisory Group noted that the event showcased transformative technology and solutions from Rockwell Automation and its PartnerNetwork members, with hands-on demos and working applications driving engagement. Rockwell Automation's 'Make Your Case' resources include manager-ready justification letters and attendee testimonials describing the event as 'world-class' and 'amazing' for networking and industry insight

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

North America

Why it matters

Automation Fair 2026 arrives at a strategic inflection point where legacy manufacturing paradigms converge with rapid advances in digital capability. The global industrial automation market is returning to growth after a flat period, with the market expanding from approximately $272.51 billion in 2025 to $299.21 billion in 2026 and projected to reach $632.12 billion by 2034. Rockwell Automation raised its fiscal 2026 sales growth outlook to 7.5.5%, signaling strong demand for automation across data centers, semiconductors, e-commerce, warehouse automation, and automotive sectors. For buyers, Automation Fair 2026 provides a concentrated marketplace to evaluate the convergence of edge AI, autonomous operations, industrial cybersecurity, and software-defined automation — technologies that are reshaping how plants operate and how value is extracted from deployed assets. For exhibitors, the event offers direct access to more than 14,000 qualified manufacturing and technology professionals actively investing in transformation, with 150+ interactive exhibits and 500+ hours of advanced training. As the industry pivots from pilot projects to production-scale deployments, Automation Fair 2026 serves as the definitive North American platform for practical learning, peer networking, and vendor evaluation

Industry trends

Key trends shaping this market and its wider industry.

Edge computing and AI converge to enable real-time autonomous operations

Industrial automation is entering an intelligence-driven era where edge computing, AI, and connectivity combine to create smarter, more adaptable manufacturing systems. Edge AI processes data locally, enabling real-time decisions at the machine level and reducing dependency on cloud connectivity. Major vendors including Siemens and Rockwell Automation are expanding their industrial edge ecosystems with enhanced cybersecurity functionalities and AI integration. This shift toward decentralized intelligence allows manufacturers to deploy autonomous operations that respond to changing conditions without human intervention

Source

Cybersecurity becomes a board-level priority for connected operations

Resiliency and cybersecurity are now equal priorities alongside traditional efficiency metrics in industrial automation. Rockwell Automation joined Anthropic's Project Glasswing in September 2026 to advance AI-enabled cyber defense for industrial critical infrastructure, gaining access to Claude Mythos 5 for vulnerability discovery and validation. Siemens announced IEC 62443-4-2-certified security functions and airgapped operation for critical infrastructures. The integration of IT and OT systems continues to raise the bar for data governance and cross-functional coordination

Source

Software-defined functionality reshapes vendor relationships

Software-defined functionality is growing in importance relative to purely mechanical or electrical capabilities, changing vendor relationships and increasing the value of interoperable platforms. Rockwell Automation launched FactoryTalk Orchestration software at Automate 2026, a solution built on the FactoryTalk Optix platform that coordinates end-to-end material flow and production processes. FactoryTalk ResilientEdge, launched in June 2026, offers a unified execution architecture bringing intelligence, resilience and enterprise scalability to modern manufacturing operations. This trend compresses time-to-value for digital initiatives but raises the bar for cybersecurity and data governance

Source

Collaborative robotics and human-centered automation expand shop-floor roles

Collaborative robots and human-centered automation are expanding the roles machines play on the shop floor, enabling flexible production runs and supporting workforce upskilling. Wireless communication technologies are reducing integration friction, and standardized industrial protocols are facilitating quicker interoperability between legacy equipment and modern platforms. Rockwell Automation's FactoryTalk Orchestration software includes connectivity to OTTO autonomous mobile robots (AMRs), reflecting the growing integration of robotics into broader production logistics strategies

Source

Industrial automation market returns to growth after flat period

The global industrial automation market was valued at approximately $272.51 billion in 2025 and increased to $299.21 billion in 2026, with projections reaching $632.12 billion by 2034. Roland Berger forecasts a realistic growth corridor of around 6-7% through 2030, with potential catch-up investments driving CAGR growth of up to around 9%. Rockwell Automation raised its fiscal 2026 reported and organic sales growth outlook to 7.5.5%, driven by data centers, semiconductor projects, e-commerce and warehouse automation (up 30%), and automotive (up low double digits)

Source

Sustainability and energy efficiency reorient engineering priorities

An intensified focus on sustainability and energy efficiency is reorienting engineering priorities toward solutions that reduce consumption and enable regulatory compliance. Manufacturers are pursuing integrated automation strategies that emphasize interoperability, resilience, and outcome-based performance. The convergence of digital capability with legacy manufacturing paradigms is broadening the scope of automation beyond traditional factory floors to encompass supply chain and enterprise-wide operations

Source

Workforce transformation and human-AI collaboration reshape manufacturing

89% of industrial manufacturing executives agree that managing AI agents will become a critical workplace skill within five years, while many organizations rethink KPIs, operating models, and talent strategies to support human-AI collaboration. Collaborative robots and flexible automation cells continue to spread, especially for high-mix, lower-volume production, with the trend being less about replacing people and more about removing repetitive tasks and freeing operators for higher-value work

Market news

Latest updates from across the market.

Rockwell Automation Joins Anthropic's Project Glasswing to Advance AI-Enabled Cyber Defense

Rockwell Automation announced it has joined Anthropic's Project Glasswing, an initiative launched in April 2026 to provide approved organizations with access to Claude Mythos Preview for defensive cybersecurity work. Rockwell gains access to Claude Mythos 5 for vulnerability discovery, validation, and industrial critical infrastructure protection

Read

Rockwell Automation Launches TechConnectIQ Support for Remote Manufacturing Support

Rockwell Automation launched TechConnectIQ Support, a digitally enabled remote support service designed to help manufacturers reduce downtime and address skills gaps. The service is available now for single-site contract customers in North America, with additional regions planned for 2027

Read

Rockwell Automation Reports Strong Q3 2026 Results with Raised Full-Year Guidance

Rockwell Automation reported Q3 fiscal 2026 adjusted EPS of $3.49, up more than 20% year over year, with enterprise operating margin reaching 22.3%. The company raised its fiscal 2026 reported and organic sales growth outlook to 7.5.5% and adjusted EPS guidance to $13.00-$13.30

Read

Rockwell Automation Singapore Site Named WEF Global Lighthouse

Rockwell Automation's Singapore manufacturing facility was named a member of the World Economic Forum's Global Lighthouse Network, recognizing the facility for applying advanced technologies at scale to deliver measurable improvements in productivity, quality and workforce enablement

Read

Rockwell Automation Launches FactoryTalk Orchestration Software at Automate 2026

Rockwell Automation launched FactoryTalk Orchestration software at Automate 2026 in Chicago. The solution coordinates end-to-end material flow and production processes to improve throughput and operational responsiveness across the factory floor, built on the FactoryTalk Optix platform

Read

Roland Berger Forecasts Return to Growth for Industrial Automation in 2026

Roland Berger's Industrial Automation Update 2026 reports that 2026 is the first year with growth momentum after a muted 2025. The realistic growth corridor is around 6-7% through 2030, with potential catch-up investments driving CAGR growth of up to around 9%

Read

Industrial Automation & Manufacturing Event Circuit

12–18 months

Automation Fair 2026 sits within a dense circuit of industrial automation and manufacturing events spanning North America and Europe. The circuit includes major global trade fairs such as Hannover Messe, SPS – Smart Production Solutions, and Automate, which together cover the full spectrum of industrial automation, robotics, AI, and digital transformation. For buyers and exhibitors planning their 2026 to 2027 calendar, these events offer complementary opportunities: Hannover Messe in April provides global scale and European market access; Automate in June focuses on North American robotics and AI; Pack Expo in October serves the packaging and processing vertical; Automation Fair in November delivers Rockwell Automation's ecosystem-centric industrial operations focus; and SPS in November offers deep technical automation content in Europe. The circuit also includes specialized events such as Robotics Summit & Expo in Boston (May 2026) for robotics engineering audiences and Automate 2027 in Las Vegas (May 2027) as the next North American edition

Q2 2026 (April–June)

Hannover Messe 2026Robotics Summit & Expo 2026Automate 2026

Dense period for industrial automation and robotics events in Europe and North America. Hannover Messe sets the global agenda in April; Robotics Summit and Automate follow in May and June with North American focus

Q4 2026 (October–November)

PACK EXPO International 2026Automation Fair 2026SPS 2026

Peak season for automation and manufacturing events. Pack Expo leads in October, followed by Automation Fair and SPS in November. These events attract overlapping audiences and offer complementary content across packaging, industrial operations, and smart production solutions

Q2 2027 (May)

Automate 2027

Automate 2027 moves to Las Vegas for the first time, expanding the show's scale and reach. Registration is already open. This is the next major North American automation event after Automation Fair 2026

Event dates and details sourced from official event websites and organiser-published materials. Hannover Messe dates from hannovermesse.de; Automate dates from automateshow.com; Pack Expo dates from packexpointernational.com; SPS dates from sps.mesago.com; Robotics Summit dates from roboticssummit.com; Automation Fair dates from rockwellautomation.com

Plan your trip

Travel & logistics

Local currency · USD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

BOS

Boston Logan International Airport

Logan is the closest major airport to the MCEC and boasts the shortest airport-to-convention-center travel time in the country. The MBTA Silver Line SL1 provides complimentary service from every Logan terminal to World Trade Center Station, directly across Summer Street from the venue. Taxi and rideshare are also readily available

2.9–3 miles (4.7–4.8 km)

to venue

8–20 minutes by car depending on traffic; 5–10 minutes by taxi

by car

MHT

Manchester-Boston Regional Airport

A smaller regional alternative to Logan, located in Manchester, New Hampshire. Served by several domestic carriers. Requires a rental car or rideshare for the drive to Boston

~52 miles (84 km)

to venue

~1 hour by car

by car

PVD

T.F. Green Airport (Rhode Island)

Located in Warwick, Rhode Island. An alternative for domestic travellers; requires a rental car or rideshare, or a combination of MBTA Commuter Rail from Providence to South Station and then the Silver Line

~60 miles (97 km)

to venue

~1 hour 10 minutes by car

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget / 3-star

Seaport District & South Boston

USD 130–280 / night

Examples include Holiday Inn Express Boston (from $172/night, 2.24 km from MCEC), Homewood Suites by Hilton Boston Seaport District (from ~$205/night, 15-minute walk to MCEC), Hampton Inn Boston Seaport District (3-star), Hyatt Place Boston/Seaport District (3-star), and Residence Inn by Marriott Boston Downtown/Seaport (3-star, 9.0 guest rating, full kitchenettes). The MCEC South Lot parking is $35/day for regular vehicles

Mid-range / 4-star

Seaport District

USD 250–400 / night

Examples include Renaissance Boston Seaport District (4-star, 450 meters from MCEC, indoor pool, from ~$185/night in low season), Omni Boston Hotel at the Seaport (4-star, 300 meters from MCEC, 1,054 rooms, rooftop pool, from ~$299/night), Element by Marriott Boston Seaport District (3-star, 350 meters from MCEC, extended-stay with full kitchen, from ~$227/night), and Aloft by Marriott Boston Seaport District (350 meters from MCEC, from ~$225/night)

Premium / 4-5-star

Seaport District & Waterfront

USD 300–600 / night

Examples include. The Westin Boston Seaport District (4-star, the only hotel directly connected to the MCEC via skybridge, 425 Summer Street), Seaport Hotel Boston (4-star, direct convention center access via plaza floor walkway, 9.4 guest rating), and Boston Harbor Hotel (5-star, waterfront). During major conventions, rates at these properties can exceed $450–$600/night. Book early as these fill first for large trade shows

Local transport

Get around the city with these convenient transport options.

MBTA Silver Line (SL1)

Estimated costFree inbound from airport; $2.40 outbound with CharlieCard

Best forLogan Airport terminals → World Trade Center Station

The SL1 bus rapid transit route picks up and drops off at every Logan Airport terminal and connects to the World Trade Center Station, which is directly across Summer Street from the MCEC. Service runs every 10 minutes and the journey takes approximately 8–10 minutes. The Silver Line is wheelchair-accessible and serves all airport terminals. Exit at World Trade Center Station, take the elevator to Level 2, and the BCEC is directly across the street

MBTA Silver Line (SL2/SL3)

Estimated cost$2.40 with CharlieCard

Best forSouth Station → World Trade Center Station / Design Center / City Point

The SL2 route runs between South Station and the Boston Marine Industrial Park via World Trade Center Station. The SL3 route connects Airport Station to South Station via World Trade Center Station, with a travel time of approximately 19 minutes. All Silver Line Waterfront routes share stops at Courthouse and World Trade Center before diverging at Silver Line Way. Transfers between subway and Silver Line are free within two hours with a CharlieCard

Taxi

Estimated cost$25–$45 plus tip and airport fees

Best forLogan Airport → MCEC (415 Summer Street)

Taxis are available on the Arrivals level at Terminals A, B, C, and E at Logan Airport. The MCEC is an approximately 8-minute taxi ride from Logan. Taxi dispatchers are present in all terminals. Ride time is 10–20 minutes depending on tunnel traffic. Taxis are also readily available throughout the Seaport District for trips to and from downtown Boston

Rideshare (Uber/Lyft)

Estimated cost$20–$40 depending on demand and traffic

Best forLogan Airport → MCEC / Any Seaport District location

Rideshare pickup at Logan Airport is located in designated areas: Terminal A and C pickups are in the Central Parking Garage, Terminal B pickup is on Level 2 of the Terminal B Parking Garage, and Terminal E pickup is in the Central Parking Garage. At the MCEC, rideshare drop-off and pick-up is accessible via East Side Drive. Fares vary significantly with surge pricing during peak convention hours

Water Taxi

Estimated costVaries by route and destination

Best forWorld Trade Center West dock → Logan Airport and Boston waterfront destinations

Boston Water Taxi operates a stop at World Trade Center West in South Boston, serving the Seaport Hotel, the Boston Convention & Exhibition Center, the Institute of Contemporary Art, and Bay State Cruises Dock. Water taxi service connects the World Trade Center with Logan Airport and a number of waterfront destinations. This is a scenic alternative to road transport, particularly useful during peak traffic periods

Hotel Shuttle (Event-Specific)

Estimated costComplimentary when provided by event organiser

Best forOfficial partner hotels → MCEC

Boston Convention Transportation Services (BCTS), operated by the Massachusetts Convention Center Authority (MCCA), provides comprehensive shuttle operations between official partner hotels and the MCEC. Shuttle service availability, routes, and schedules are event-specific and are typically announced by the event organiser closer to the show date. Contact BCTS@massconvention.com or call 617-954-BCTS for shuttle inquiries or to request accessible transportation

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
B-1 Business Visitor Visa	Citizens of foreign countries who wish to enter the United States temporarily for business purposes, including attending a scientific, educational, professional, or business convention or conference, consulting with business associates, or negotiating a contract, and who are not eligible for the Visa Waiver Program	$185.00	Varies significantly by U.S. Embassy or Consulate; global median interview wait time is approximately 30 days, but some locations exceed 12 months. An optional $750 expedited interview fee (July 1–December 31, 2026) allows eligible applicants to secure an interview within 10 business days at select consular sections
Visa Waiver Program (ESTA)	Citizens or nationals of Visa Waiver Program (VWP) participating countries who are traveling to the United States for business or tourism for stays of 90 days or less	$40.27	Generally available within 72 hours; some cases may take longer

As of 2026, approximately 42 countries participate in the U.S. Visa Waiver Program, including most of Western Europe, the United Kingdom, Australia, New Zealand, Japan, South Korea, Singapore, Brunei, Chile, Israel, Taiwan, and Qatar. Citizens of these countries may travel to the United States for business or tourism for stays of 90 days or less without obtaining a visa, provided they have a valid ESTA approval. Citizens of all other countries must obtain a visitor visa (B-1 for business or B-2 for tourism) prior to travel

The United States accepts ATA Carnets for temporary duty-free and tax-free importation of goods for up to one year. ATA Carnets are widely used for trade show booths, professional equipment (tools of the trade), and commercial samples. In the U.S., the ATA Carnet system is administered by the United States Council for International Business (USCIB), which is the sole National Guaranteeing and Issuing Association. Exhibitors at Automation Fair 2026 can use an ATA Carnet to bring demonstration equipment, booth materials, and commercial samples into the United States without paying import duties or taxes. Consumable or disposable goods (e.g., giveaways, food samples) are not covered under an ATA Carnet and require a Temporary Import Bond (TIB) instead. The U.S. did not sign the Exhibitions and Fairs Convention, but it is common practice to import trade show goods under a Carnet as 'Commercial Samples' (for goods to be exhibited) or 'Professional Equipment' (for goods that will be used at the fair, such as booth infrastructure)

Official visa page

Weather

Mid-November in Boston averages a high of 51.9°F (11.1°C) and a low of 38.0°F (3.3°C), with about 10 days of precipitation during the month. Expect cool, crisp conditions. The Seaport District is flat and walkable, but temperatures can drop quickly in the evening near the waterfront. Layering is essential

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

The MCEC is highly accessible by public transit. The MBTA Silver Line (SL1 and SL2) serves World Trade Center Station, steps from the venue, connecting directly to Logan Airport (SL1, free inbound) and South Station. South Station — a major hub for Amtrak, Commuter Rail, and the Red Line — is a 10–15 minute walk away. The venue is also close to the Seaport Hotel and multiple waterfront hotels. Taxi and rideshare pick-up/drop-off are available via East Side Drive. Water taxi service connects the World Trade Center to Logan Airport and other waterfront destinations

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Boston in November: Seasonal considerations

Mid-November in Boston averages a high of 51.9°F (11.1°C) and a low of 38.0°F (3.3°C), with about 10 days of precipitation during the month. Attendees should plan for cool, crisp conditions and bring layers, a warm jacket, and comfortable walking shoes. The Seaport District is flat and grid-like, making it easy to navigate on foot between the convention center and nearby hotels and restaurants

Seaport District dining and networking

The Seaport District surrounding the Thomas M. Menino Convention & Exhibition Center offers a wide range of dining options, from seafood at Legal Harborside and Row 34 to Italian at Davio's Northern Italian Steakhouse and Tuscan Kitchen. The Lawn on D, a 2.7-acre outdoor space directly outside the convention center, provides a casual setting for evening networking and outdoor breaks. Nearby attractions include the Institute of Contemporary Art (0.7 miles), Boston Children's Museum (0.6 miles), and the Boston Tea Party Ships & Museum (0.9 miles)

Tipping and local customs

Tipping is customary in Boston and across the USA. The average tip percentage in Massachusetts is approximately 19.4%, with 15–20% expected in restaurants and bars. The meals tax in Boston is 7%. For quick-service cafés, tipping screens often suggest 18–25%, though this is optional. Taxi and rideshare drivers typically receive 10–15% of the fare

Getting around Boston

The MBTA subway (known locally as 'the T') is the fastest and cheapest way to get around, with fares at $2.40 per ride with a CharlieCard. A 7-day pass costs $22.50. The Silver Line SL1 and SL2 routes serve the World Trade Center Station directly across from the convention center. South Station, a major hub for Amtrak, Commuter Rail, and the Red Line, is a 10–15 minute walk from the venue. CharlieCards can be obtained at select stores and stations but are not available at the BCEC fare vending machines

Boston accent and local character

Bostonians are known for their directness and their distinctive local accent. The city is rich in Revolutionary War history, with the Freedom Trail connecting 16 historic sites. The Seaport District is a newer, modern waterfront neighbourhood with a growing culinary and cultural scene. English is the primary language; Spanish and other languages are spoken in some communities

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: BOS

Boston Logan International Airport (BOS) is the primary gateway, just 2.9 miles from the venue. Book flights arriving by Sunday, November 15, 2026, to be ready for the Monday, November 16 opening. The MBTA Silver Line SL1 from Logan is complimentary inbound. For international travellers, Boston Logan offers direct flights from major European hubs including London Heathrow, Frankfurt, Paris Charles de Gaulle, and Dublin

Visa

Most foreign nationals require a visa to enter the United States for business purposes. Citizens of Visa Waiver Program (VWP) countries may travel visa-free for business stays of 90 days or less with an approved ESTA. All other international attendees and exhibitors must obtain a B-1 business visitor visa prior to travel. Visa on arrival is not available for business visitors

Estimated cost: Not yet confirmed

Processing: Varies by U.S. Embassy or Consulate; global median interview wait time is approximately 30 days, but some locations exceed 12 months. Apply at least 3–6 months in advance

Rockwell Automation provides a Visa Invitation Letter generator at campaigns.rockwellautomation.com/visainvitationletter. While a letter of invitation is not required for a B-1 visa application, it can be a helpful supporting document to demonstrate the purpose of travel. Attendees should check the specific wait times at their local U.S. Embassy or Consulate and apply as early as possible

Official Partner

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

Seaport District (walking distance to MCEC, 0.1–0.7 miles) · Waterfront / Fort Point (10–15 minute walk to MCEC) · Downtown Boston / Theatre District (MBTA Silver Line or 10–15 minute taxi ride to MCEC) · Back Bay (30-minute commute via MBTA Green Line to Red Line or Silver Line)

Budget / 3-star

$130–$280 per night

Mid-range / 4-star

$250–$400 per night

Premium / 4-5-star

$300–$600 per night

Transport

Get to the venue and around the city with these options.

Airport → venue: Boston Logan International Airport (BOS) is 2.9–3 miles from the MCEC — about 10–20 minutes by car/taxi depending on tunnel traffic. The MBTA Silver Line SL1 bus runs from every Logan terminal to World Trade Center Station (free inbound from the airport) and is often faster than driving during rush hour. Exit at World Trade Center Station, take the elevator to Level 2, and the MCEC is directly across Summer Street. A taxi costs approximately $30–45 plus tip and airport fees

Hotel → venue: Most Seaport District hotels are within a 2–16 minute walk of the MCEC. The Westin Boston Seaport District connects directly via skybridge. Seaport Hotel Boston has direct convention center access via a plaza floor walkway. The Omni Boston Hotel at the Seaport is a 3-minute walk. Renaissance Boston Seaport District and Element by Marriott are a 12–14 minute walk. Cambria Hotel Boston Downtown-Seaport is a 12–15 minute walk (0.7 miles) via Summer Street. The World Trade Center Station on the MBTA Silver Line is a 3–5 minute walk from most Seaport hotels and provides direct access to South Station and Logan Airport

Ride-hail: Uber and Lyft are widely available throughout Boston. Rideshare from Logan Airport to the Seaport District typically takes 10–20 minutes and costs $20–40 depending on demand and traffic. Rideshare drop-off and pick-up at the MCEC is accessible via East Side Drive

Public transit: The MBTA Silver Line (SL1, SL2, SL3) serves World Trade Center Station, directly across the street from the MCEC. The SL1 provides complimentary service from Logan Airport to the Seaport. South Station, a major hub for Amtrak, Commuter Rail, and the Red Line, is a 10–15 minute walk from the MCEC. MBTA subway fares are $2.40 per ride with a CharlieCard; a 7-day pass costs $22.50. The Silver Line is wheelchair-accessible and serves all Logan Airport terminals

Parking: The MCEC South Lot has approximately 1,350 on-site parking spaces at $35/day for regular vehicles and $70/day for oversized vehicles (effective 7/1/2025). Valet parking is available at $40 during most events, accessible from Summer Street via East Side Drive. Parking is limited and available on a first-come, first-served basis; attendees may be directed to alternate parking at the Boston Marine Industrial Park (BMIP) Garage or Waterfront lots. A $2.00 per day Parking Facilities Surcharge applies in Boston

Weather

Plan and pack for the event climate.

Month: November

Temperature: High: 51.9°F (11.1°C); Low: 38.0°F (3.3°C)

Seasonality: About 10 days of precipitation during November. Cool, crisp autumn conditions with gradually shortening daylight hours. The Seaport District is exposed to harbour winds, making it feel cooler near the waterfront

Packing: Bring layers — a warm jacket, sweaters, and a waterproof outer shell. Comfortable walking shoes are essential as the Seaport District is best explored on foot. An umbrella or rain jacket is advisable given the ~10 days of precipitation. Evenings can be chilly, especially near the harbour

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

07:30Depart hotel on foot from Seaport District
08:00Arrive at MCEC North Lobby, collect badge, enter Expo Hall
08:30Opening keynote and industry thought leadership
10:00Explore Expo — control, visualization, robotics, AI exhibits
12:00Lunch and networking with industry peers
13:30Technical workshop or hands-on lab session
15:00Off-site tour to an innovative production facility (pre-registered)
17:00Expo floor closes; transition to evening networking
18:30Dinner in the Seaport District

Plan your trip

Planning

Best day to visit: Wednesday, November 18

Wednesday typically features the full Expo floor, keynote sessions, and a broad selection of educational sessions, offering the most comprehensive one-day experience for first-time attendees who want to see the breadth of the event without committing to all four days

Register for Automation Fair 2026 and book hotel — Early registration opens in August 2026. Register by September 15 for early pricing ($495 General Access; $1,595 General Access + Advanced Training). Book Seaport District hotel early — November is a peak convention month in Boston

Book flights and arrange airport transfer — Boston Logan International Airport (BOS) is 2.9 miles from the MCEC. The MBTA Silver Line SL1 provides complimentary inbound service from Logan to World Trade Center Station. Book flights arriving by Sunday, November 15, 2026

Review the four-day agenda and plan session schedule — Automation Fair 2026 offers 250+ educational sessions and 500+ hours of advanced training across four days. Keynotes run Monday–Wednesday; Expo is open Tuesday–Thursday. Pre-select sessions and download the event app if available

Apply for visa (international attendees) — B-1 business visitor visa required for most non-VWP nationals. Apply at least 3–6 months in advance. Use Rockwell Automation's visa invitation letter generator at campaigns.rockwellautomation.com/visainvitationletter for supporting documentation

Confirm travel insurance and check ATA Carnet requirements — Travel insurance is recommended. Exhibitors bringing equipment into the U.S. should verify ATA Carnet coverage for temporary duty-free importation

Download event app, finalise badge pickup plan, and pack — Badge pickup is at the North Lobby (Main Entrance), 415 Summer Street. Bring government-issued photo ID and registration confirmation. Boston mid-November weather: high 51.9°F (11.1°C), low 38.0°F (3.3°C), about 10 precipitation days

Review Expo floor plan and set networking goals — The Expo spans 500,000 sq ft with 150+ interactive exhibits across three halls. Identify target exhibitors and plan an Expo tour. Review the Discovery Theater schedule for short-format talks

Sample visitor itinerary

Route-optimised day