Retail100 Hogar Argentina

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

Get around the city with these convenient transport options.

Frequently asked

Glossary

1

Omnichannel retail (omnicanalidad)

Coordinating store, e-commerce, marketplace and messaging channels so the shopper sees one assortment, one price and one stock position. In Argentina the physical store is increasingly used as a fulfilment node for click-and-collect and same-day delivery.

2

Sell-in vs sell-out

Sell-in is what the retailer buys from the supplier; sell-out is what the shopper actually takes off the shelf. Retail conversations in Argentina usually hinge on closing the gap between the two through availability, price and shelf execution.

3

Category management

Managing a group of products as a strategic business unit: assortment, price ladder, promotions, shelf space and supplier roles. Retail100 attendees typically review category roles with their suppliers and compare planogram execution across chains.

4

Planogram

The shelf-by-shelf layout that defines facings, positions and space allocation for each SKU. Compliance at store level is a recurring theme for Argentine chains operating across supermarket, convenience and pharmacy formats.

5

Merma (shrinkage)

Product lost to breakage, expiry, theft or administrative error, measured as a share of sales. Fresh categories, high-inflation pricing changes and long distribution routes make merma a standing board-level topic for Argentine retailers.

6

Ticket promedio (average basket)

Sales divided by number of transactions. It is the core demand metric retailers use to judge whether promotions, cross-sell and in-store layout are actually lifting shopper spend.

7

Retail media

Monetising a retailer's own shopper audiences and on-site or in-app advertising inventory. Chains with loyalty data and e-commerce traffic sell sponsored placements to suppliers, turning marketing budgets into a new revenue line.

8

Click and collect / retiro en tienda

Buying online and picking up at a store or locker. It lowers last-mile cost and drives extra in-store purchases, but depends on accurate stock visibility and a dedicated pickup counter.

9

Dark store (tienda oscura)

A store-like facility used only for order fulfilment, not walk-in shoppers. It supports rapid delivery in dense urban catchment areas where a full-format store is uneconomic.

10

Last mile (ultima milla)

The final leg from a distribution centre or store to the shopper's door. Cost per drop, delivery windows and failed-delivery rates determine whether an e-commerce operation in Argentina is profitable.

11

GMROI (gross margin return on inventory investment)

Gross margin divided by average inventory at cost. It tells a buyer whether a category earns its shelf space better than the alternatives, and is a standard check when negotiating assortment changes.

12

Trade marketing

Supplier investment in in-store execution: displays, gondola ends, promotional calendars, sampling and staff incentives. Argentine suppliers and chains co-fund these activities through annual trade plans.

13

SKU rationalisation

Cutting slow-moving or duplicated product lines to free cash, shelf space and warehouse capacity. It is usually paired with a review of pack sizes and price points that matter to the local shopper.

14

Cuotas sin interes (interest-free instalments)

Promotions that split payment across monthly instalments without interest, funded by the retailer, the card issuer or the supplier. They are one of the strongest demand levers in Argentine retail, especially for electronics, home and fashion.

15

Cadena vs franquicia

A cadena is a chain of company-owned or centrally managed stores; a franquicia is an independent operator trading under a brand and format. Franchise models dominate pharmacy, convenience and specialised retail outside the big cities.

16

Mayorista / cash and carry

Wholesale and cash-and-carry operators selling to small retailers, kioscos and gastronomy businesses. They are a separate channel with different pack sizes, credit terms and delivery rhythms from consumer retail.

17

GS1 / EAN and EDI

Barcode standards and electronic data interchange that let a supplier's item master flow into the retailer's systems and orders move without manual re-keying. Missing or wrong barcodes are a frequent cause of rejected deliveries.

18

POS / TPV (punto de venta)

The point-of-sale terminal and software that record sales, apply promotions and capture shopper data. Integrations with loyalty programmes, fiscal invoicing and stock systems are evaluated as a package, not as standalone hardware.