Nordic retail-tech trade show at Stockholmsmässan in Stockholm, 24–25 Aug 2027, co-located with Formex. Free trade entry, 150+ exhibitors expected.
Dates
24–25 Aug 2027
City / country
Stockholm, Sweden
Venue
Stockholmsmässan
Time
9:00 AM – 5:00 PM
Event overview
Retail Technology is the Nordic retail sector's meeting place for store technology, e-commerce and the systems behind modern commerce. The 2027 edition moves to Stockholmsmässan in Stockholm and runs alongside Formex on 24–25 August, putting retail-tech suppliers in front of Swedish chains, e-commerce teams and store-development leads.
Visitors see live demonstrations of payments, omnichannel platforms, AI, logistics and in-store experience tools, plus free stage sessions and the Retail Awards. Entry is free for trade visitors, making it a practical two-day sourcing and learning trip for teams planning their next store or digital rollout.
TL;DR
Meet the suppliers behind Swedish retail's next store and digital rollout, compare payment, POS, AI and logistics platforms in one hall, and use the free stage programme to test which trends are real. The Formex co-location adds assortment, design and buying contacts that a pure technology show rarely delivers.
Nordic retail decision-makers are concentrated here: chain CIOs, e-commerce leads, store-development managers and buyers who specify systems. A stand beside Formex reaches both the technology budget and the store-concept budget, and the two-day format keeps conversations focused on live projects rather than broad awareness.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Stockholmsmässan, Mässvägen 1, 125 30 Älvsjö, Sweden
Entrances & gates
Main entrance
Main visitor entrance from Mässvägen; registration and badge collection inside.
Stockholmsmässan is step-free throughout the main halls, with lifts to upper levels; ask at the main desk for wheelchair loan.
Food options
Stockholmsmässan restaurant and café concourse
On-site diningParking: Use the Stockholmsmässan car park accessed from Mässvägen; arrive early on the first morning because the Formex co-location fills the halls.
Gate: Enter through the main Stockholmsmässan entrance and follow Retail Technology signage to the registration desks.
Attend
Event days & opening times
Trade visitor ticket
Free trade ticket for professionals in retail, e-commerce, digitalisation, innovation and technology.
Ticket info
Badge collection
Register online before you travel; collect your badge at the main Stockholmsmässan entrance with photo ID.
Ticket notes
The official registration page says the trade ticket is free and includes entrance on both show days. The page carries a copy-paste reference to 24–25 May; the 2027 event itself is 24–25 August.
What's on
Filippa Kihlman
Commerce Product Market Manager @ TikTok
Social commerce and retail discovery
Daniel Warence
VD @ Ocean Collective
Retail growth and brand building
Erik Mangen
Säkerhetsexpert @ Svensk Handel
Retail security and loss prevention
Ariella Rotstein Gille
Head of ICA ImpactX @ ICA Gruppen
Retail innovation and impact
Patrik Levin
VD @ Gekås
Value retail and customer experience
Josephine Darlington
Strategic Initiative Developer Retail @ AI Sweden
AI adoption in retail
Joakim Assarsson
VD och grundare @ 24SJU
Store operations and retail execution
Formex
Nordic interior and design trade fair held alongside Retail Technology at Stockholmsmässan, bringing assortment and buying visitors into the same venue.
Same venue, separate exhibition and programme.
WebsiteRetail Awards
Awards presented during Retail Technology, including Årets Butik, Årets Cirkulära Handel and Nordens Unga Framtidslöfte. The 2026 winners were MQ Marqet and ReTuna Återbruksgalleria.
How the last edition performed
Last edition
2026
Exhibitors: 150
This edition
2027
Visitors: 6,000
Exhibitors: 180
Next edition
Not announced yet
Edition recap
Retail Technology 2026 ran for two days at Kistamässan in Stockholm with more than 150 exhibitors and a free stage programme across keynotes, AI and retail operations. The 2027 edition moves to Stockholmsmässan and runs alongside Formex on 24–25 August.
New this edition
Formex co-location
Retail Technology runs in parallel with Formex at Stockholmsmässan, opening the show to assortment, buying and design visitors.
SourceMove to Stockholmsmässan
The 2027 edition relocates from Kistamässan to Stockholm's main exhibition centre in Älvsjö.
SourceExpanded conference programme
The organiser promises a larger show, more exhibitors and a stronger conference programme for 2027.
SourceImpact
The 2027 move is a scale-up rather than a rebrand. Stockholmsmässan gives Retail Technology room to grow alongside Formex, and the co-location changes the buyer mix: technology teams still anchor the show, but assortment, buying and design visitors now walk the same halls. For a Nordic retail-tech supplier, that is a wider funnel from a single Stockholm trip.
Audience quality
The visitor list published by the organiser is dominated by named retail employers and specific operating roles: CIOs and IT managers, e-commerce and CRM product owners, store-development and concept leads, buyers and logistics directors from ICA, Coop, Axfood, H&M, Clas Ohlson, Lyko and others. That is a specification-capable audience rather than a general public crowd, which is why exhibitors treat the show as a pipeline event.
Exhibitor outcomes
ROI depends on meeting density rather than raw footfall. Two days on a compact floor, free visitor entry and a hosted-buyer programme favour exhibitors with a clear meeting target and a pre-booked diary. The Formex overlap adds non-technology buyers, so stands that translate technical capability into store or commercial outcomes should convert best. No rebooking or satisfaction rate is published, so treat payback as a planning assumption.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Stockholm is the operating base for many Nordic retail groups and a practical meeting point for Swedish, Norwegian, Danish and Finnish buyers. Retail Technology concentrates the technology side of retail in one hall at a moment when chains are replacing legacy POS, consolidating data platforms and testing AI in stores.
Key trends shaping this market and its wider industry.
AI moves from pilot to store operations
Nordic retailers are applying AI to demand forecasting, pricing, customer service and staff scheduling. Suppliers are expected to show measurable operating gains, not just model demos.
What it changes: AI budgets are shifting from innovation teams to store and supply-chain owners, so the buying conversation is about integration and payback.
Unified commerce replaces channel silos
Chains are rebuilding around shared stock, customer and order data so that online orders can be fulfilled from stores and returns handled anywhere.
What it changes: This raises demand for composable platforms, middleware and integration services rather than single-channel software.
Payments, security and store experience converge
Checkout, loss prevention, digital signage and customer identification increasingly sit on the same in-store network and data layer.
What it changes: Buyers want fewer vendors and clearer accountability for uptime, security and customer experience.
Retail Technology is the Stockholm stop on a circuit that runs from New York's NRF in January through European retail-tech shows to the autumn e-commerce season. Formex is the co-located Stockholm event; NRF and Shoptalk Europe are the two international dates a Nordic retail-tech buyer would also consider.
NRF Retail's Big Show
New York, United States
Circuit calendar estimate; confirm exact 2027 dates with NRF.
websiteShoptalk Europe
Barcelona, Spain
Circuit calendar estimate; the organiser has historically run in early June.
websiteFormex
Stockholm, Sweden
Runs alongside Retail Technology at Stockholmsmässan; dates from the official Retail Technology homepage.
websiteJanuary
International retail-tech agenda-setting week.
Late August
Nordic buying window ahead of the autumn trading season.
Formex dates come from the Retail Technology homepage; other circuit dates are planning estimates and should be confirmed with each organiser.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Main international gateway; take the Arlanda Express to Stockholm Central then a commuter train to Älvsjö.
About 45 km north of Stockholmsmässan
to venue
35–45 minutes by Arlanda Express and commuter train, or 40–55 minutes by taxi
by car
Closer for domestic flights; public transport requires a change in central Stockholm.
About 15 km north-west of Stockholmsmässan
to venue
25–35 minutes by taxi
by car
A range of accommodation options near the venue and across key areas.
USD 110–150 / night
Compact rooms near the station; 25–35 minutes to Älvsjö by commuter train.
USD 180–240 / night
Larger rooms and meeting space; easy access to Stockholm Central for the Älvsjö train.
USD 300–450 / night
Walkable to central dining and transport; budget 30–40 minutes to the venue.
Get around the city with these convenient transport options.
Commuter train
Fastest public option; trains run every 10–15 minutes at peak.
Taxi
Use a metered taxi from a licensed rank; fixed airport fares are separate.
Weather
Late August in Stockholm is mild and changeable: daytime highs around 18–22°C, cooler evenings and a real chance of rain. Bring a light waterproof layer and comfortable shoes for the walk from Älvsjö station.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Free Wi-Fi is normally available in the Stockholmsmässan halls and press areas; mobile coverage is strong. Buy a local eSIM only if you need a Swedish number.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Punctuality and consensus
Swedish business meetings start on time and decisions are often taken by consensus. Arrive prepared, keep small talk brief and follow up with a written summary.
Cashless and calm
Card and mobile payments are standard almost everywhere; tipping is modest and queues are orderly. Address people by first name unless invited otherwise.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ARN – Stockholm Arlanda
Book into Arlanda and allow 45–60 minutes from landing to the Arlanda Express. Bromma is convenient only for domestic connections.
Book flightsGet to the venue and around the city with these options.
Airport → venue: Arlanda Express to Stockholm Central (20 minutes), then commuter train to Älvsjö (12 minutes) and a short walk.
Hotel → venue: From central hotels, walk or take the metro to Stockholm Central and board the commuter train to Älvsjö.
Ride-hail: Uber and Bolt operate in Stockholm; a taxi from central Stockholm to the venue costs about SEK 350–550.
Public transit: SL commuter trains and buses serve Älvsjö; a single ticket is about SEK 43 and a 72-hour pass about SEK 260.
Parking: On-site parking at Stockholmsmässan; pre-book and arrive before 08:30 on the first morning.
Plan and pack for the event climate.
Month: August
Temperature: 18–22°C daytime, 11–14°C at night
Seasonality: Changeable with passing showers; late August is cooler and wetter than midsummer.
Packing: Light layers, a waterproof jacket, comfortable walking shoes and a universal power adapter.
Plan your trip
Best day to visit: 2027-08-24
Day one carries the opening keynotes, the fullest programme and the evening mingel with the Retail Awards. It also gives a second day for follow-up meetings if you are staying.
Register for the free trade ticket and book travel — Confirm the 24–25 August dates on the official registration page before paying for flights.
Build a shortlist of exhibitors and book meetings — Group targets by hall position and leave 30-minute buffers.
Book hotel and plan the Älvsjö commute — Central Stockholm hotels sell out in late August; book a refundable rate.
Download the programme and choose sessions — Prioritise the AI and omnichannel tracks; many sessions are first-come.
Check in, print badges and confirm transport — Allow 45 minutes from Stockholm Central to the venue on day one.
Arrive at Älvsjö, collect badge and walk the floor before the crowds
Stockholmsmässan main entranceSupplier meetings on payments, POS and order management
Retail Technology exhibition hallsLunch and informal networking with retail operations peers
Main concourse caféAI and omnichannel stage sessions, then a second meeting block
Programme stagesJoin the evening mingel and Retail Awards
Stockholmsmässan networking areaGamla Stan and the Royal Palace
City Heritage
25 minutes by commuter train from Älvsjö to Stockholm Central
Compact historic old town for an evening walk, dinner and a break from the exhibition floor.
Vaxholm and the Stockholm archipelago
Archipelago Day Trip
About 1 hour by bus or ferry from central Stockholm
A half-day on the water shows the archipelago side of Stockholm and suits a post-show extra day.
Stockholmsmässan main concourse
Venue lounge
Coffee bars and seating between halls; the easiest place to hold an impromptu follow-up.
Formex design lounge
Co-located show lounge
Cross-show networking with assortment and buying visitors during the shared days.
Retail buying cycles in Sweden often run through a procurement and pilot phase, so the first follow-up should agree a discovery call and a pilot scope rather than push a signed order.
Budget
Shell scheme
SEK 2400–4200 / m²
Raw space
SEK 500–830 / m²
Standard booth
9 m²
Planning bands for Stockholm exhibition space; not a fetched 2027 tariff.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · shell
USD 2070–3600 / 9 sqm stand
hotel
both · mid
USD 540–720 / 3 nights
travel
visitor · economy
USD 120–220 / return flight within Europe
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | shell | USD 2070–3600 / 9 sqm stand | estimate | 2026-11-01 |
| hotel | both | mid | USD 540–720 / 3 nights | estimate | 2026-11-01 |
| travel | visitor | economy | USD 120–220 / return flight within Europe | estimate | 2026-11-01 |
Decision
Six quick questions to see whether Retail Technology 2027 is a visit, an exhibit or a skip for your team.
QUESTION 1 OF 6
What is your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have live system or store projects and can pre-book supplier meetings.
Best for
Retailers, brands and e-commerce teams evaluating systems
Min. budget
$500.00
Timeline
4–8 weeks
Risks
Meeting slots fill before the show
Late August travel is peak season
exhibit
You can commit to a pre-booked meeting programme and a clear Nordic pipeline target.
Best for
Retail-tech vendors, integrators and service providers selling into the Nordics
Min. budget
$6,000.00
Timeline
3–6 months
Risks
Stand costs rise with the Stockholmsmässan move
A generic stand will not stand out beside Formex
skip
Your next buying decision is more than a year away or the topics do not match your remit.
Best for
Buyers with no active retail technology project
Timeline
Not applicable
Risks
Missing relationship-building for a future project
Book with
Stockholmsmässan
Stockholm's main exhibition and congress centre in Älvsjö, host of the 2027 edition.
Venue named on the official event site.
SAS
Scandinavian Airlines connects Stockholm Arlanda with European and intercontinental origins.
Public airline serving the destination; not an announced event partner.
Stockholm Chamber of Commerce
Business network and trade body for companies operating in the Stockholm region.
Public business body; not an announced event partner.
Svensk Handel
Swedish trade federation representing retailers and wholesale businesses.
Industry body whose expert appears in the 2027 speaker line-up.
Recommended providers
Visa application centres for Sweden in many countries; check the Swedish Migration Agency list first.
City tourism booking portal with central Stockholm options near the commuter line.
Direct European flights into Stockholm Arlanda; compare with Ryanair and Norwegian for price.
International exhibition freight and customs brokerage; confirm the venue's appointed handler in the manual.
Swedish insurer offering business travel and exhibition liability cover; compare with your broker.
Official city guide for Gamla Stan, the archipelago and post-show activities.
Badge-scanning and lead-capture app with CRM export; confirm compatibility with the show's registration system.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
4
References
1
Publishers
4
Date checked
Live Expo AB
Display a free company card at your booth, or share your professional card on the show floor.
