Name: Retail Industry Leaders Association RILA Supply Chain Conference
Start: 2027-02-21
End: 2027-02-24
Location: Gaylord Palms Resort & Convention Center

Event overview

Overview

LINK: The Retail Supply Chain Conference is the only dedicated supply chain event built by and for retailers, grocers, and product manufacturers.

Developed by an advisory board of top supply chain executives and hosted by the Retail Industry Leaders Association (RILA), the conference brings together the entire retail ecosystem—from C-suite executives to rising stars—to drive strategy, spark innovation, and deliver real business results.

The 2027 edition will be held at the Gaylord Palms Resort & Convention Center in Orlando, Florida, from February 21

TL;DR

1Only retail supply chain event built by and for retailers, grocers, and product manufacturers
2Nearly 2,000 senior supply chain executives attend, making it the largest gathering of its
3Covers the full supply chain spectrum: transportation, logistics, inventory, AI, automation, sustainability, and more
4Features a large Expo Experience with traditional booths and kiosk exhibits
5LINK Connect program offers 1:1 hosted meetings between retailers, CPGs, and tech providers

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Heads of Supply Chain from major retailers

Distribution & Fulfillment Leaders

Strategy & Transformation Executives

Transportation & Sustainability Champions

Transportation & Logistics Leaders

Analytics & Data Science Professionals

Digital & Omnichannel Leaders

Workforce & Talent Planners

Trade & Customs Teams

Supply Chain Analysts & Startups

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Technology providers offering AI, automation, robotics, and supply chain software solutions

Logistics and transportation companies

Inventory and fulfillment solution providers

Sustainability and energy management firms

Consulting and professional services firms serving the retail supply chain

Material handling and equipment manufacturers

Data analytics and visibility platforms

Product categories

Key solution areas showcased across the event.

Transportation & Logistics Solutions

Fulfillment & Distribution Technology

Supply Chain Analytics & Data Science

AI & Automation

Robotics & Warehouse Automation

Inventory Optimization & Planning

Sustainability & Green Supply Chain

Workforce & Talent Management

Trade & Customs Compliance

Digital & Omnichannel Fulfillment

Startup & Emerging Tech

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Florida Exhibition HallOsceola BallroomCoastal BallroomSun BallroomCitrus BallroomOrange Blossom Ballroom

Gaylord Palms Resort & Convention Center

6000 West Osceola Parkway, 34746 Kissimmee, USA

Entrances & gates

Main Resort Lobby Entrance

Florida Exhibition HallOsceola BallroomCoastal BallroomSun Ballroom

Primary access point for the convention center; follows resort signage

Facilities

Parking

Self-parking $38 plus tax daily; valet $50 plus tax daily. EV charging stations available

$38.00/day

Accessibility

Gaylord Palms offers ADA-compliant rooms with wide doors, roll-in showers, and grab bars. Elevators, accessible parking, and wheelchair-accessible public areas are available

Food options

Old Hickory Steakhouse, Moor, Wreckers Sports Bar, Villa De Flora, Emerald Bay Cafe & Market, Cold Stone Creamery

On-site dining

Parking: On-site self-parking: $38 plus tax per day; valet: $50 plus tax per day. The resort is cashless. Allow ample time to park and walk to the convention center

Gate: The main entrance to the convention center is through the resort lobby. Specific gate designations for the 2027 event are not published

Attend

Entry & tickets

Trade-only

Event days & opening times

DayOpening hours

Expo ExperienceMonday 22 February 2027: 11:30 AM – 6:00 PM

Tuesday 23 February 2027:12:00 PM – 4:15 PM

Registration desk open daily7:00 AM – 6:00 PM

Additional Exhibitor Registration (Member)
Price per additional registration for members beyond complimentary allotment
$1,000.00
Additional Exhibitor Registration (Non-Member)
Price per additional registration for non-members beyond complimentary allotment
$1,500.00

Ticket info

Badge collection

Badge collection is available at the Registration & Information Desk during conference hours. Government-issued ID is required to pick up registration materials

Ticket notes

Registration is required to attend. A free ticket and $1,000 travel reimbursement may be available for qualified attendees through the LINK Connect hosted meetings program. Standard registration rates for exhibitors: additional registrations are $1,000 for members and $1,500 for non-members. Full conference registration fees are not yet published for 2027

Who runs the show

Organisers

Tripp Taylor

Senior Vice President, Business Development

Email Website

Somer Flanagan

Director, Exhibitor & Sponsor Relations

Email Website

Nicholas Ahrens

Senior Vice President, Strategy, Innovation & Content

Website

Maria Fiore

Senior Director, Content & Experience

Website

Michael Jordan

Vice President, Conferences & Events

Website

Kate Rabatsky

Senior Manager, Conferences & Events

Website

Madi Waitt

Manager, Partnership Communications

Email Website

Registration Team

Registration

What's on

Programme

Speakers

Amy Barnes

Founder & Chief Heart Officer @ ELEVEN-B Consulting

Billy Kissel

Head of Stores, East @ Office Depot

Brad Comstock

Senior Director, Enterprise Technology @ Duluth Trading Company

Brian Dodge

President @ RILA

Brittany Gallagher

Senior Director, Supply Chain Asset Protection & Safety @ Lowe's

Carson Landsgard

Chief Supply Chain Officer @ H-E-B

Chris Gaffney

Managing Director, Supply Chain and Logistics Institute @ Georgia Institute of Technology

Chris Groves

Vice President, Supply Chain and Fulfillment @ Best Buy

Colin Yankee

Chief Supply Chain Officer @ Tractor Supply

Corey Bouyea

VP Stores & Retail Operations @ LL Bean

Craig Jones

Chief Supply Chain Officer @ On

David Morin

VP, Customer Strategy @ Narvar

Diana Mueller

Senior Account Executive @ KPI Integrated Solutions

Erin Callahan

Vice President, Sales @ FedEx Corporation

Gurhan Kok

Founder and CEO @ invent.ai

Hal Lawton

President & Chief Executive Officer @ Tractor Supply

Hannah Testani

Chief Executive Officer @ Intelligent Audit

James Roe

Director @ AlixPartners

Jamie Bragg

Chief Supply Chain Officer & Executive Vice President @ Tailored Brands

Jamie Symons

Vice President II Supply Chain Customer Operations @ The Coca-Cola Company

Jason Brenner

SVP, Digital Portfolio @ FedEx

Jay Maurer

Managing Director @ Summit Advisory Team

Topic tracks

Transportation & LogisticsInventory Optimization & PlanningAutomation & AISustainability & Green Supply ChainWorkforce & TalentDigital & Omnichannel Fulfillment

Previous edition

Current edition

2027 · 900 visitors

Official attendee and exhibitor counts for the 2027 edition have not been published

Forecast — not final

Visitors

2,000

Exhibitors

300

Growth over time

New this edition

1
Tabletalks
Introduced in 2027, Tabletalks bring retail and CPG leaders together for candid, interactive conversations on pressing issues like AI, automation, labor, logistics, and risk
Source
2
LINK Connect Hosted Meetings Program
Launched in 2025, this program facilitates double opt-in, 15-minute meetings between retailers, CPGs, and leading tech providers
Source
3
LINK Live Lounge
Introduced in 2024, the LINK Live Lounge in the expo hall featured startup pitches and interviews
Source

Next edition outlook

2027

estimated

LINK2027 will return to Orlando, building on the momentum of previous years. The conference is expected to continue its focus on AI, automation, sustainability, and supply chain resilience. New features include Tabletalks, interactive small-group discussions designed to foster candid peer-to-peer conversations on critical industry challenges. The Hosted Meetings Program will expand, and the agenda will feature 50+ breakout sessions and 100+ expert speakers. Organizers project attendance of nearly 2,000 supply chain executives

Introduction of Tabletalks for more interactive, small-group discussions Expanded Hosted Meetings Program with enhanced matchmaking Increased emphasis on AI-driven decision-making and real-time data orchestration Deeper focus on sustainability and circular economy principles Greater integration of resilience and agility metrics alongside traditional efficiency metrics

Impact

A bigger and stronger platform

LINK 2026 reinforced that retail supply chain success hinges on disciplined execution, AI-enabled decision-making, and resilience as a competitive advantage. Executives emphasized that while innovation is critical, strong operational fundamentals and cross-functional alignment remain the bedrock of performance. The conference highlighted the industry's shift from AI experimentation to scalable, real-world application, and the growing importance of collaboration and transparency with partners. Attendees left with actionable insights on navigating tariffs, inflation, and geopolitical uncertainty, while building a foundation for long-term adaptability

Audience quality

High-value decision-makers

LINK draws senior supply chain executives from the nation's leading retailers, grocers, and consumer brands. The 2024 edition featured over 60 Chief Supply Chain Officers, a record attendance for that title. The conference is known for its peer-to-peer learning environment, where leaders openly share challenges and strategies, making it a high-value networking and benchmarking event

Exhibitor outcomes

Real business growth

Exhibitors benefit from direct access to decision-makers actively seeking solutions. The Hosted Meetings Program, launched in 2025, has been particularly effective, with one participant noting that all 20 of their meetings were positive and moving forward to next steps. The program provides a structured way to connect with retailers who are actively sourcing or at early interest stages. Exhibitors also receive complimentary registrations, access to attendee lists, and visibility through the official floor plan and mobile app

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

North America (primarily United States, with global retail and CPG participation)

Why it matters

The RILA LINK Supply Chain Conference is the retail industry's premier and longest-running supply chain event, built by and for retailers, grocers, and product manufacturers. It is the only dedicated supply chain event developed by an advisory board of top supply chain executives and hosted by RILA, the association driving operational excellence across retail. LINK unites the entire value chain—from C-suite executives to rising stars—to drive strategy, spark innovation, and deliver real business results. The conference attracts the highest concentration of senior supply chain executives from the nation's leading retailers and consumer brands, making it the essential forum for networking, learning, and solution sourcing. With its unique hosted meetings program (LINK Connect) facilitating double-opt-in, 15-minute meetings between retailers, CPGs, and tech providers, LINK delivers unmatched access and measurable value for both attendees and exhibitors

Industry trends

Key trends shaping this market and its wider industry.

AI-Driven Agile Operations as Core Competency

WGSN's 2027 Retail Forecast identifies AI-driven agile operations as the core capability for navigating geopolitical volatility, tariff barriers, and climate uncertainty. Retailers are moving from AI as a predictive tool to AI as core infrastructure for decision-making and operational agility

Source

Agentic AI and Decision Intelligence in Supply Chains

The supply chain is shifting from linear, cost-driven models to connected, AI-powered networks that improve visibility, resilience, and agility. Agentic commerce and AI-orchestrated shopping models are redefining customer engagement and fulfillment

Source

Automation and Robotics in Fulfillment and Last-Mile

Last-mile logistics and micro-fulfillment centers are undergoing an automation leap as consumer expectations for speed intensify. Retailers are embedding automated fulfillment centers into stores, using robotics systems like AutoStore to enable integrated shopping, pickup, and delivery

Source

Supply Chain Resilience and Network Redesign

Geopolitical uncertainty and heightened consumer expectations require supply chains built for flexibility. Retailers are rethinking network strategies, treating store networks as strategic assets and redesigning operating models around faster, cleaner data signals

Source

Sustainability and Reverse Logistics

Sustainability remains a core pillar, with cross-functional conversations on greener, smarter supply chains. Reverse logistics is gaining prominence as retailers focus on reimagined returns, refurbishment, resale, and end-to-end reverse logistics to unlock new value

Source

Market news

Latest updates from across the market.

RILA LINK 2026 Offers Pragmatic Roadmap for Supply Chain Transformation

Read

RILA LINK 2025 Hosted Meetings Program Drives Innovation Acceleration

Read

WGSN 2027 Retail Forecast: Network Resilience as a Top Strategy

Read

NRF 2027 Puts Supply Chain and Reverse Logistics in Spotlight

Read

ProMat 2027 Exhibit Space Draw Sets Record with 930 Exhibitors

Read

Retail Supply Chain & Logistics Event Circuit — 2027

January 2027 – June 2027

The 2027 retail supply chain and logistics event calendar offers a range of complementary conferences and trade shows across North America and globally. From the broad retail technology focus of NRF's Big Show to the deep logistics and material handling emphasis of ProMat and MODEX, professionals can build a year-round learning and networking strategy. Orlando hosts both RILA LINK (February) and Home Delivery World (May), making it a key hub for retail supply chain events

Q1 2027 (January–March)

NRF 2027: Retail's Big ShowRILA LINK: the Retail Supply Chain Conference

Kick off the year with broad retail technology and supply chain strategy events. NRF sets the macro retail agenda; RILA LINK dives deep into retail supply chain operations

Q2 2027 (April–June)

ProMat 2027Home Delivery World USA 2027GS1 Connect 2027

Spring focuses on logistics technology, material handling, and e-commerce delivery. ProMat is the largest supply chain equipment and technology show; Home Delivery World targets last-mile and fulfillment

H2 2027 (July–December)

Multimodal 2027Retail Supply Chain & Fulfilment Summit NSW 2027

Second half features regional events in Europe and Asia-Pacific, offering global perspectives on retail supply chain and logistics

Event dates and descriptions compiled from organiser websites and trade show directories. RILA LINK 2027 dates confirmed by RILA and multiple sources

Plan your trip

Travel & logistics

Local currency · USD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

MCO

Orlando International Airport

Primary airport for the region; served by all major domestic and international carriers. Located southeast of downtown Orlando

~20 miles (32 km)

to venue

25–35 minutes

by car

SFB

Orlando Sanford International Airport

Secondary airport; serves Allegiant and other leisure carriers. Farther from the convention district but a viable alternative

~40 miles (64 km)

to venue

45–60 minutes

by car

ORL

Orlando Executive Airport

General aviation airport; no scheduled commercial service. Closest option for private/charter flights

~18 miles (29 km)

to venue

30–40 minutes

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Kissimmee / Celebration area

USD 46–80 / night

Economy hotels and motels within 1–3 miles of the venue. Often include free parking and basic breakfast. Examples: Holiday Inn & Suites Orlando SW Celebration Area (from $46/night), Nobile Hotel Parkway at Celebration Orlando (from $49/night), Vacation Village Orlando (from $78/night). Prices are estimates for February 2027 based on published rates; actual rates may vary

Mid-range

Kissimmee / Bonnet Creek / International Drive corridor

USD 80–220 / night

Comfortable business-class hotels and resort-style properties within 1–5 miles of Gaylord Palms. Often include shuttles to theme parks and conference facilities. Examples: Waldorf Astoria Orlando (from ~$219/night), Signia by Hilton Orlando Bonnet Creek, Orlando World Center Marriott. Also consider Embassy Suites by Hilton Orlando International Drive Convention Center- and Rosen Shingle Creek. Prices are estimates for February 2027; actual rates depend on demand

Premium

On-site / Gaylord Palms Resort & Convention Center

USD 220–850 / night

The official event hotel with 1,718 rooms. On-site convenience, multiple dining options, water park, and spa. Rates range from $219–$850 per night plus daily resort fee of $45 and tax. Self-parking $38/day, valet $50/day. Check-in 4:00 PM, check-out 11:00 AM. Booking well in advance is strongly recommended due to high demand during February

Local transport

Get around the city with these convenient transport options.

Taxi / Rideshare

Estimated cost$70 – $90 USD

Best forOrlando International Airport (MCO) to Gaylord Palms Resort & Convention Center

Fastest option (approx. 22–25 minutes). Widely available at airport terminals. Fares vary by demand and vehicle type (Uber X, Lyft)

Bus (LYNX)

Estimated cost$2 – $6 USD

Best forLine 300 + 307 (from downtown Orlando) or Line 311 (from MCO airport)

Cheapest public transit option. Line 311 from MCO takes ~1h 54m with transfers. Nearest bus stop is a ~20-minute walk from the resort

Airport Shuttle (Mears Connect)

Estimated cost$16 USD (one-way)

Best forOrlando International Airport (MCO) to Gaylord Palms Resort & Convention Center

Official ground transportation concessionaire recommended by the resort. 24/7 service; Florida-themed shuttle. Book in advance

Rental Car / Drive

Estimated cost$5 – $7 USD (fuel/tolls)

Best forSelf-drive from airport or local area to Gaylord Palms

Convenient for exploring Orlando. Resort parking available for $38/day self-park. Drive time ~22–25 minutes from MCO via FL-417 South or FL-528 West

Train + Bus (Amtrak / SunRail)

Estimated cost$2 – $8 USD (train) + rideshare

Best forAmtrak or SunRail to Kissimmee station, then taxi/rideshare to Gaylord Palms

Amtrak and SunRail serve the Kissimmee station. From there, take a taxi or rideshare (approx. 15–20 minutes) to the resort. SunRail operates Monday–Friday

I-Ride Trolley

Estimated cost$2 USD per ride; $6 USD for 1-day pass

Best forInternational Drive (I-Drive) Resort Area

Serves 100+ stops along an 11-mile route on I-Drive and Universal Blvd. Does not directly stop at Gaylord Palms, but connects to the Orlando Vineland Premium Outlets area

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
B-1 (Temporary Business Visitor)	Nationals of countries not in the Visa Waiver Program who plan to enter the U.S. temporarily for business, including attending a business convention or conference, consulting with business associates, negotiating contracts, or participating in short-term training	$185.00	Varies by embassy; generally 3–5 weeks for interview appointment and processing. Applicants are advised to apply well in advance of travel
B-1/B-2 (Combined Business/Tourist Visitor)	Nationals of non‑VWP countries who seek entry for a mix of business and pleasure/tourism	$185.00	Varies by embassy; same wait times as standard B-1 visas
ESTA (Visa Waiver Program)	Nationals of Visa Waiver Program countries traveling for business or tourism for 90 days or less. Not a visa; an approved travel authorization required prior to boarding	$40.00	Typically within 72 hours; some cases may take longer

Citizens of 41 Visa Waiver Program countries (including the UK, EU nations, Japan, South Korea, Australia, New Zealand, Singapore, and Chile) do not need a visa for business stays of 90 days or less, but must obtain an approved ESTA prior to travel Travelers with a valid U.S. visa of any type are not required to apply for ESTA

The United States accepts ATA Carnets for the temporary duty‑free importation of commercial samples, professional equipment, and goods for exhibitions and fairs Carnets are valid for one year and can be used for multiple entries/exits. They simplify customs clearance and eliminate the need for bonds or other forms. Issued in the U.S. by the U.S. Council for International Business (USCIB) through authorized service providers. Important: Goods intended to be consumed or given away at a trade show are NOT eligible for ATA Carnet

Official visa page

Weather

Orlando in February is mild and comfortable. Average highs of 23.0°C (73.4°F) and lows of 12.6°C (54.6°F) Rainfall is moderate with about 40–61 mm (1.6–2.4 in) for the month. Humidity is lower than in summer, making outdoor activities pleasant. Pack layers: light jacket or sweater for mornings/evenings, and short sleeves for daytime. A compact umbrella or raincoat is advisable for passing showers

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

The Gaylord Palms Resort & Convention Center is located off West Osceola Parkway in Kissimmee, near Walt Disney World. Primary access from Orlando International Airport (MCO) is via FL-528 West or FL-417 South, with typical drive times of 25–35 minutes. Rideshare (Uber/Lyft) and taxis are widely available; taxi fare from MCO to the resort is approximately $56 USD. Lynx bus route 311 connects MCO to the Orange County Convention Center area (not directly to Gaylord Palms) with fares around $3 USD The resort offers airport shuttle service for an additional charge. The I-Ride Trolley (Red and Green lines) serves the International Drive corridor and surrounding attractions, but does not directly serve Gaylord Palms. Brightline high-speed rail connects Miami to Orlando International Airport, but does not extend beyond the airport into the city. SunRail commuter rail is accessible via bus link from the airport to Sand Lake Road station

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping Culture

Tipping is customary in the U.S. Restaurants: 15–20% of pre-tax bill. Hotel staff: $2–5 per bag for bellhops, $5–10 per night for housekeeping. Rideshare/taxi: 15–20% of fare. Many venues are cashless; Gaylord Palms is cashless throughout

Language and Communication

English is the primary language. Spanish is widely spoken. Orlando is a major international tourist destination, so service staff are generally accustomed to non-English speakers

Local Etiquette

Orlando is casual and friendly. Business attire for conferences is typically business casual; resort casual is acceptable in public areas. Punctuality is valued for business meetings. Smoking is restricted in most public indoor spaces

Sales Tax

Florida has a 6% state sales tax, with additional local option taxes (Orange County total is 6.5%). Hotel stays and prepared food are subject to tax. Prices displayed usually do not include tax

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Orlando International Airport (MCO)

Primary airport for the region; served by all major domestic and international carriers. Located southeast of downtown Orlando

Visa

Most international attendees will need either a B-1 business visa or an ESTA under the Visa Waiver Program. Citizens of VWP countries must obtain ESTA approval before travel. Citizens of non‑VWP countries must apply for a B-1 or B‑1/B‑2 visa at a U.S. embassy or consulate. The B-1 visa is specifically for attending business conferences and conventions

Processing: ESTA: usually within 72 hours; B-1 visa: varies by embassy, typically several weeks; apply well in advance

All travelers should carry a valid passport. For B‑1 visa applicants, it is critical to demonstrate binding ties to a residence abroad. The U.S. Department of State provides a detailed Business Visa guide. For visa‑letter requests, contact the event organiser (RILA)

Official

Hotels

Find a stay near the venue with options for every budget.

Check-in (recommended)

2027-02-20

Check-out (recommended)

2027-02-25

Areas to stay

On-site at Gaylord Palms Resort · Kissimmee / Celebration (within 3 miles) · Bonnet Creek resort area (within 2 miles) · International Drive corridor (3–5 miles from venue)

Budget

$46 – $80 USD per night

Mid-range

$80 – $220 USD per night

Premium

$220 – $850 USD per night

Transport

Get to the venue and around the city with these options.

Airport → venue: Orlando International Airport (MCO) is the primary gateway. Taxi/Uber/Lyft: ~$70–85 USD, 25–35 minutes. Lynx bus route 300 + 307: ~$3 USD, ~1h 23m with transfers. Shuttle services and rental cars are also available

Hotel → venue: Most hotels in the Kissimmee/Celebration/Bonnet Creek area are within a 5–15 minute drive. Rideshare (Uber/Lyft) is the most convenient option; many hotels offer complimentary or paid shuttles to Disney World, which may also stop near Gaylord Palms. The I-Ride Trolley serves International Drive but does not directly stop at Gaylord Palms

Ride-hail: Uber and Lyft operate widely in Orlando. Estimated fare from MCO to Gaylord Palms: $35–55 USD; from Kissimmee area hotels: $8–15 USD; from International Drive: $15–25 USD. Fares vary by demand

Public transit: Lynx bus system (Orange County) provides service to the area via routes 300, 307, and 56. The nearest bus stop is a ~20-minute walk from Gaylord Palms. SunRail commuter rail connects to Kissimmee, then bus transfer required. Public transit is inexpensive ($2–3 per ride) but infrequent and time-consuming; not recommended for attendees with tight schedules

Parking: Gaylord Palms offers on-site self-parking at $38 plus tax per day, and valet at $50 plus tax per day. The resort is cashless. Nearby hotels typically offer free or discounted parking for guests. Off-site public parking is limited in the immediate area

Weather

Plan and pack for the event climate.

Seasonality: February in Kissimmee is mild and pleasant. Average high: 76°F (24°C); average low: 54°F (12°C). Average precipitation: 2.6 inches (65 mm). Pack layers; conference venues are air-conditioned. Light jacket or sweater recommended for evenings

Packing: Orlando in February is mild and comfortable. Average highs of 23.0°C (73.4°F) and lows of 12.6°C (54.6°F) Rainfall is moderate with about 40–61 mm (1.6–2.4 in) for the month. Humidity is lower than in summer, making outdoor activities pleasant. Pack layers: light jacket or sweater for mornings/evenings, and short sleeves for daytime. A compact umbrella or raincoat is advisable for passing showers

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

Sunday, February 21Arrive, check in, pick up badge (Registration opens 10:00 AM)
Sunday, 7:45 AM – 3:00 PMLINK on the Links golf tournament (optional; pre-registration required)
Sunday, 5:00 PM – 6:30 PMWelcome Reception
Monday–Wednesday, February 22–24General sessions, breakouts, Expo Experience, LINK Connect meetings
Wednesday, February 24Final sessions; conference concludes

Plan your trip

Planning

Best day to visit: Monday

Monday offers the full conference experience with all sessions, the Expo Experience in full operation, and maximum networking opportunities. Tuesday is also strong, but Monday tends to have the highest energy and attendance

T-90 (November 2026)

Confirm event registration and travel approvals — Secure budget approval, book flights and hotel. Gaylord Palms is the official venue; book early for best rates

T-60 (December 2026)

Review conference agenda and select sessions — Check the LINK agenda for keynotes, breakouts, and networking events that align with your goals

T-45 (January 2027)

Schedule 1:1 meetings with exhibitors or peers — Use the LINK Connect platform or reach out directly to schedule double-opt-in 15-minute meetings

T-30 (January 2027)

Prepare business cards and digital networking tools — Ensure you have plenty of cards and a lead capture app ready. Familiarize yourself with the event mobile app

T-14 (February 2027)

Confirm travel logistics and weather packing — Check flight status, rental car or shuttle arrangements. Orlando February weather: pack layers and an umbrella

T-7 (February 14, 2027)

Review final agenda and set daily goals — Identify must-attend sessions and exhibitors. Plan your route through the expo hall

T-1 (February 20, 2027)

Arrive in Orlando, check in, and pick up materials — Registration opens Sunday morning. Government-issued ID required for badge pickup

Sample visitor itinerary

Route-optimised day

09:00 to 10:30

Keynote Address and Opening Ceremony

Main Auditorium

10:45 to 12:30

Exhibition Hall Floor Tour and B2B Meetings

Exhibition Halls

13:30 to 15:00

Technical Innovation Stream and Case Studies

Conference Room A

15:30 to 17:00

Industry Networking Reception

Networking Lounge

02:30 PM

Specialized Technical Workshop: Advanced Methodologies, Automation & Best Practices

Gaylord Palms Resort & Convention Center Conference Rooms Level 2

04:30 PM

Evening Industry Networking Reception and collaborative discussions

Gaylord Palms Resort & Convention Center Central Terrace & Hospitality Lounge

Side trips

Walt Disney World

Theme Park

5-minute drive

World-famous theme parks and entertainment; resort offers free shuttle to Disney

Disney Springs

Shopping / Dining

3-minute drive (3.8 km)

Outdoor shopping, dining, and entertainment complex

Old Town Kissimmee

Entertainment District

3-minute drive (2.7 km)

18-acre outdoor district with shops, restaurants, amusement rides, and classic car shows

SeaWorld Orlando

Theme Park

10.6 km

Marine-life theme park with rides and animal exhibits

Universal Orlando Resort

Theme Park

17.7 km

Two theme parks, CityWalk dining and entertainment

Networking spots

Welcome Reception

Reception

Sunday evening; prime opportunity to meet peers and exhibitors

Expo Experience

Exhibition

Open during conference hours; interact with solution providers and demo products

LINK Connect

Hosted Meetings

Structured 1:1 meetings between retailers, CPGs, and tech providers; double opt-in

Tabletalks

Interactive Sessions

Small-group discussions on AI, automation, labor, logistics, and risk

Budget

Costs & budget

Shell scheme

—

Raw space

USD 1775–3524 / m²

Standard booth

9.29 m²

Pricing derived from sponsorship packages that include booth space plus additional benefits (registrations, branding, meeting rooms, etc.). Rates shown are total package costs for RILA members; non-member rates are higher. Standalone booth space pricing not published

source

Build your working budget

Adjust the inputs below to create a directional event budget.

Hotel tier

Budget$150.00/nightMid-range$300.00/nightPremium$600.00/night

Number of nights

Flight

Estimated budget

Live estimate

Hotel × 3 nights$450.00
Per diem × 3$225.00
Visa$185.00
Insurance$50.00
Flight — Domestic US (round-trip)$450.00

Estimated total$1,360.00

This is a directional estimate. Please verify live rates before booking.

Cost reference

Official cost items and estimated ranges for exhibitors.

Booth Space (Raw Space)

exhibitor · Standard

USD 3000–15000 / per 100 NSF

estimate

Booth Space (Premier Sponsorship)

exhibitor · Premier

USD 80000–95500 / per 200-400 sq ft package

official

Booth Space (Executive Sponsorship)

exhibitor · Executive

USD 55000–79250 / per 200-400 sq ft package

official

Additional Exhibitor Registration

exhibitor · Standard

USD 1000–1500 / per person

official

Hotel (Budget)

both · Budget

USD 46–80 / per night

estimate

Hotel (Mid-range)

both · Mid-range

USD 80–220 / per night

estimate

Hotel (Premium / On-site)

both · Premium

USD 220–850 / per night

estimate

Per Diem (Meals & Incidentals)

both · Standard

USD 60–120 / per day

estimate

Visa (B-1)

both · Standard

USD 185 / per application

official

ESTA

both · Standard

USD 40 / per authorization

official

Venue Parking (Self)

both · Standard

USD 38 / per day

official

Venue Parking (Valet)

both · Standard

USD 50 / per day

official

Item	For	Tier	Estimated range	Status
Booth Space (Raw Space)	exhibitor	Standard	USD 3000–15000 / per 100 NSF	estimate
Booth Space (Premier Sponsorship)	exhibitor	Premier	USD 80000–95500 / per 200-400 sq ft package	official
Booth Space (Executive Sponsorship)	exhibitor	Executive	USD 55000–79250 / per 200-400 sq ft package	official
Additional Exhibitor Registration	exhibitor	Standard	USD 1000–1500 / per person	official
Hotel (Budget)	both	Budget	USD 46–80 / per night	estimate
Hotel (Mid-range)	both	Mid-range	USD 80–220 / per night	estimate
Hotel (Premium / On-site)	both	Premium	USD 220–850 / per night	estimate
Per Diem (Meals & Incidentals)	both	Standard	USD 60–120 / per day	estimate
Visa (B-1)	both	Standard	USD 185 / per application	official
ESTA	both	Standard	USD 40 / per authorization	official
Venue Parking (Self)	both	Standard	USD 38 / per day	official
Venue Parking (Valet)	both	Standard	USD 50 / per day	official

Decision

Visit, exhibit, or skip?

Should you go?

Answer the six questions below to receive a personalised recommendation on whether you should attend as a visitor, exhibit, or skip this event. Scores are tallied to reflect the best fit based on your goals, budget, team, relevance, and timeline

QUESTION 1 OF 6

What is your primary objective for attending the RILA Supply Chain Conference?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

When your primary goal is to stay updated on industry trends, meet peers, and evaluate potential vendors for future projects

Best for

Retail supply chain professionals seeking education, networking, and supplier discovery without a dedicated sales agenda

Timeline

T-60 to T-30: register early, book travel, and schedule meetings

Risks

Cost of travel and accommodation may outweigh benefits if the agenda lacks relevant sessions

Limited one-on-one time with exhibitors if the event is crowded

exhibit

When you have a clear value proposition, a dedicated sales team, and budget for a professional presence to generate high-quality leads

Best for

Solution providers, technology vendors, consultants, and service firms targeting retail supply chain leaders

Timeline

T-180 to T-90: secure booth, plan marketing collateral, train staff, and coordinate logistics

Risks

High upfront costs with uncertain lead conversion

Competition for attendee attention – booth placement and differentiation are critical

skip

When you are purely in a passive observation mode or when your company’s priorities lie elsewhere. Consider reviewing post-event content or attending a future edition with a clearer objective

Best for

Those with low relevance to retail supply chain, minimal budget, or no current need for new solutions

Timeline

N/A

Risks

Missing out on networking and learning that could have long-term benefits

Potential FOMO if competitors are present

FAQs & glossary

Answers

Glossary

LINK: The official name of RILA's annual Retail Supply Chain Conference, standing for the event's role in connecting the retail supply chain community
RILA: Retail Industry Leaders Association, the trade association that hosts the conference and drives operational excellence across retail
CPG: Consumer Packaged Goods companies, which are key participants alongside retailers at the conference
LINK Connect: A hosted 1:1 meetings program at the conference that facilitates double opt-in, 15-minute conversations between retailers, CPGs, and technology providers
Tabletalks: Interactive, small-group discussions introduced at LINK 2027, bringing retail and CPG leaders together for candid conversations on pressing supply chain issues

Trust footer

Sources

References

Publishers

Date checked

Retail Industry Leaders Association (RILA)

Gaylord Hotels

Rome2rio

Orlando Airport (MCO) to Gaylord Palms Resort & Convention Center

Wanderlog

Kissimmee, FL weather in February

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