Primarily for owners of online stores or their employees, however we do welcome anyone involved in the world of ecommerce or those who consider entering it

Where is the event held?

In the Křižík Pavilions at the Exhibition Grounds in Prague Holešovice

How do I get to the venue?

The most convenient way is by trams 17 and 6 to the Výstaviště stop. Or you can walk about 15 minutes from the metro station Nádraží Holešovice

Is there parking available?

Yes, some parking spaces are available directly at the Exhibition Grounds, and then there is also a parking lot at the Fortuna Hall or in the Stromovka shopping centre. You can also park in the blue zones

What does the free ticket include?

As part of your free ticket, you can visit the fair, Expo Stages and consult with advisors in our consultant zone

What do paid tickets include?

In the paid entry you choose to participate in one discussion at a Roundtable and get all-day access to the VIP networking zone where you will meet experts and participants from all Roundtables. There will also be all-day catering, soft drinks and a selection of coffee

How much does a Roundtable ticket cost?

You can buy an entry to one Roundtable for 2 490,- or 3 490,- if you want to continue to the afterparty at Two Roosters

What is a Roundtable?

This is a 'round table' where a group of people debate a specific topic. Roundtables bring together the best of masterminds and panel discussions expertise, sharing of experiences, conversations between professionals with different opinions and people from practice

Will the Roundtable discussions be recorded?

No. Discussions will be held privately in a small group of up to 35 people and will not be recorded

What companies can I expect to see at the expo?

Companies offering e-shop solutions, web design, graphics or even application programming. There are also marketing agencies and companies offering various marketing tools, companies dealing with exporting abroad, logistics, warehouse systems, accounting, innovative technologies and other services that will facilitate your online business

Reshoper 2026 | TradeShowIntel

Notable exhibitors

Companies exhibiting at Reshoper 2026 include Astra, BEKO Europe, Bona, CAILLER – Du chocolat personnalisé pour vos collaborateurs. and De´Longhi Deutschland GmbH.

Astra
BEKO Europe
Bona
CAILLER – Du chocolat personnalisé pour vos collaborateurs.
De´Longhi Deutschland GmbH

Event overview

Overview

Reshoper is the premier Czech e-commerce event for everyone who operates or develops online stores. The 2026 edition offers a unique combination of a trade fair, professional conference, advisory services, and roundtable discussions.

Visitors can expect dozens of exhibitors from logistics, marketing, technology, and AI tools, along with inspirational lectures and personal consultations with experts. A major attraction is the Roundtables format – small discussion groups where participants can share experiences and solve specific e-commerce challenges.

The event is an ideal place for networking, discovering new solutions, and gaining know-how that helps e-shops grow

TL;DR

1Central Europe's largest e-commerce community gathering: over 5,000 participants, 100+ exhibitors, and 30+ expert
2Unique format combining a trade fair, professional conference, advisory zone, and roundtable discussions
3Face-to-face access to 100+ solution providers offering exclusive show discounts and under-the-counter offers
4High-level networking: meet current partners and make new connections, with up to 10 meetings
5Practical insights from successful e-shop owners through case studies and inspirational stories

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

E-shop owners and founders (from SMEs to large online retailers)

E-commerce managers and team leads

Marketing and growth specialists (SEO, PPC, content, social media)

Logistics and supply chain professionals

E-commerce technology and AI solution seekers

Business development and strategy professionals

Startup founders and entrepreneurs in the e-commerce space

Agency professionals (digital, creative, tech) serving the e-commerce sector

Exhibitor profile

Main supplier and exhibitor segments present at the show.

E-commerce platforms and software providers (e.g., Shoptet)

Logistics, fulfillment, and shipping companies

Marketing and advertising agencies (PPC, SEO, email marketing, content)

AI and automation technology vendors

Payment and fintech solution providers

Web development and UX/UI design agencies

Customer service and CRM software companies

Analytics and data intelligence firms

E-commerce consulting and advisory firms

Product categories

Key solution areas showcased across the event.

Logistika a fulfillment

Marketing a reklama

AI a technologie

Platební metody a fintech

E-commerce platformy a software

Obalové materiály a balení

Konzultace a strategie

Analytika a data

Zákaznická zkušenost a UX

Právní a účetní služby

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Křižíkovy Pavilony

Industrial Palace (Průmyslový palác)

Výstaviště 416, 170 00 Prague, Czech Republic

Entrances & gates

Main entrance

Křižíkovy pavilony

The main entrance is accessible from the Výstaviště complex. Follow the path through Stromovka park from the tram stop, or from Nádraží Holešovice station

Facilities

Parking

Parking spaces available directly at the Exhibition Grounds, plus a parking lot at the Fortuna Hall and in the Stromovka shopping centre. Blue zones parking also available. P+R Holešovice (near Nádraží Holešovice metro) offers 77 spots at 100 CZK for first 24 hours, then 20 CZK per additional hour. Parking at the venue cannot be reserved in advance

Accessibility

The Křižík Pavilions are barrier-free (bezbariérové) with wheelchair-accessible entrances-. Specific pavilions (D, E) have wheelchair-accessible buildings and adapted toilets-. The Výstaviště complex is wheelchair accessible

On-site shuttle

No onsite shuttle service is mentioned for Reshoper 2026. The venue is accessible by public transport and on foot

Food options

Food Zone, Stromovka Park nearby

On-site dining

Parking: Parking spaces are available directly at the Výstaviště. Additional parking is available near the Fortuna Hall or in the Stromovka shopping center. Parking on blue zones is also possible

Gate: The Křižíkovy pavilony are located behind the Výstaviště, which is currently under renovation. Access is via the Stromovka park path, turning right after the Maroldovo panorama. From Nádraží Holešovice, go past the Fortuna Hall and towards the pool area

Attend

Entry & tickets

Free registration

Event days & opening times

DayOpening hours

8:00 AM –6:00 PM (15 October 2026)

Free Expo Ticket
Includes access to the expo, advisory zone, partner stage, silent stages, and networking zones
Roundtable Ticket
Includes entry to one Roundtable discussion and all-day access to the VIP networking zone
CZK 2,490.00
Roundtable + Afterparty Ticket
Includes Roundtable ticket plus entry to the afterparty
CZK 3,490.00
Afterparty Only Ticket
Includes entry to the afterparty with drinks and catering
CZK 1,490.00

Ticket info

Badge collection

Registration is required for free entry. Attendance is limited to 5,000 participants

Ticket notes

The basic ticket is free and includes access to the expo, advisory zone, partner stage talks, silent stages, networking zones, and food zone. Paid tickets are available for Roundtable discussions and the afterparty

Who runs the show

Organisers

Reshoper s.r.o

Event Organizer

Email Website

What's on

Programme

Speakers

Dominik Píchal

CEO a zakladatel @ Grizly

Táňa Ondrejková

Founder a Investor @ pelikan.sk, Gluon Syndikát

Michal Pastier

Creative Director, Co-founder @ Darwin & the Machines, GoBigname, angel investor

Jiří Zima

Founder @ NICEBOY® & FURIOSA®

Radovan Andrej Grežo

Managing & Creative Director

TČ

Tomáš Čech

Zakladatel @ Angry Beards

Adam Bórik

CEO @ Jabko Levně

Jan Hospodka

CEO @ Shoptet

Raffaele Negro

VP of Partners and Agencies @ iubenda

Your Clients’ Hidden Revenue (And How to Bring It Back)

Kay Giza

Senior Marketing Manager, Microsoft Advertising @ Aleph

Marketing in the Age of AI

Honza Bartoš

CEO @ honzabartos.cz

Proč se nespoléhat na AI a obecná doporučení od Mety?

Tereza Horká

Money S3 @ Seyfor

Z desítek na tisíce objednávek měsíčně: jak Aromatica zvládla růst díky automatizacím od Money S3 a Shoptetu

Petr Pěcha

CEO GLS Česká republika @ GLS Česká republika

Kvalitní doručení = skvělý zážitek s vaším e-shopem

Filip Drábek

Kaufland Global Marketplace

Jak využít potenciál AI k růstu globálních prodejů

Miroslava Birešová

Kaufland Global Marketplace

Jak využít potenciál AI k růstu globálních prodejů

David Velechovský

Seznam.cz

Novinky od Seznamu, které se před nákupní sezónou vyplatí znát

Lenka Stawarczyk

Brand strategist & UX writer, freelancerka @ Brand strategist & UX writer

10 hacků za 20 minut: Jak hned zítra vylepšit e-shop pomocí UX writingu

Petr Ferschmann

CEO @ Dativery

Elektronická fakturace je tu: povinná na Slovensku a brzy používaná i v ČR

Karel Hájek

Head of CDP Product Development @ Acomware

Jak poznat, že jste připraveni na CDP?

Dominik Buršík

Bloomreach

Jak poznat, že jste připraveni na CDP?

Santiago Soengas

Global Amazon DSP Strategy @ Aleph

Beyond Gaming: How Brands Can Win on Twitch

Petra Dolejšová

Advokátka @ Bez paragrafů

AI v e-commerce – na co bacha?

Topic tracks

E-Commerce Growth & StrategyAI & Technology in E-Commerce

How the last edition performed

Previous edition

Current edition

2026 · 5,000 visitors · 100 exhibitors

Based on organiser's stated ambition to become the largest Czech e-commerce event, with over 5,000 participants and 100+ exhibitors expected

Forecast — not final

Visitors

4,000

Exhibitors

100

Growth over time

New this edition

1
Roundtables
Introduced in 2025, these are 90-minute intensive discussion sessions with experts and business owners, limited to 35 people per table. Replaced traditional lectures with a more interactive format
Source
2
New Venue – Křižík Pavilions
For the 2025 edition, the event moved from PVA Expo Letňany to the Křižík Pavilions at the Prague Exhibition Grounds (Výstaviště) in Holešovice
Source

Testimonials

Reshoper 2025 za námi! Bylo super potkat se s obchodníky, partnery, nasát inspiraci a získat feedback přímo od lidí z trhu
Petr Vaněk · 2025

Letošní Reshoper opět předčil mé očekávání, nemám slov. Děkuji vřele všem za účast. Bylo to neskutečně nabíjející a plné inspirace
Jindra Svítková · 2024

Next edition outlook

2026-10-15 – 2026-10-15

estimate

Reshoper 2026 is poised to build on the success of the 2025 edition, with the organiser aiming to become the largest Czech e-commerce event. The event is expected to attract over 5,000 participants and 100+ exhibitors, continuing the growth trajectory. The 2026 edition will return to the Křižík Pavilions on 15 October 2026. New features for 2026 include a PechaKucha stage and a CEO Corner in the advisory zone, expanding the event's educational and networking offerings. The roundtable format, which was a major success in 2025, is expected to be expanded with more topics and expert facilitators

Continued expansion of the roundtable programme with more topics and expert facilitators Increased focus on AI agents and autonomous shopping as key discussion themes Potential addition of more international speakers and exhibitors as the event gains regional recognition Further integration of practical workshops and hands-on technology demonstrations New PechaKucha stage for fast-paced presentations Introduction of a CEO Corner in the advisory zone for direct access to top executives

Impact

A bigger and stronger platform

Reshoper 2025 solidified its position as the Czech Republic's premier e-commerce gathering, drawing over 4,000 visitors and 100+ exhibitors to the new venue at Křižík Pavilions. The introduction of the roundtable format—eight 90-minute intensive discussions with a maximum of 35 participants per session—was a major innovation, replacing traditional lectures with deep-dive, interactive peer-to-peer exchanges. The event also featured 10 professional lectures, a consultant zone with two dozen experts, and a legendary afterparty, creating a comprehensive ecosystem for learning, networking, and deal-making. Attendee and exhibitor feedback was overwhelmingly positive, with many praising the quality of connections and the practical, hands-on nature of the content

Audience quality

High-value decision-makers

The 2025 edition attracted a highly qualified audience of over 4,000 e-shop owners, marketers, and growth, logistics, and technology experts. The event was described as 'very successful' with 'almost all the relevant companies and professionals' in attendance. Attendees included decision-makers from major Czech brands such as Decathlon, Rohlík, Seznam, Bonami, and Aukro. The consultant zone featured two dozen leading e-commerce professionals, including CEOs, providing high-level, personalized advice. The roundtable format, with its limited capacity of 35 participants, ensured deep, focused discussions among senior professionals. The afterparty was also cited as a key networking opportunity, where valuable business connections were made

Exhibitor outcomes

Real business growth

Exhibitors at Reshoper 2025 reported strong return on investment, citing high-quality leads, effective networking, and new partnerships. One exhibitor, CareCloud, noted that they had 'numerous relevant discussions, effective networking, and new partnerships' and strongly recommended attending future editions. The event's format, which combines a trade fair with a conference and roundtables, allowed exhibitors to showcase their products to a targeted audience of decision-makers, with many brands offering live demos. The presence of over 100 exhibitors across logistics, AI, marketing, design, and analytics created a vibrant marketplace for e-commerce solutions. The overall sentiment from exhibitors was highly positive, with many planning to return

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Central Europe (Czech Republic and Slovakia)

Why it matters

Reshoper 2026 is the single most important gathering for the Czech and Slovak e-commerce ecosystem, serving as the definitive pulse-check on an industry undergoing rapid transformation. As the market is projected to grow to 220 billion CZK in 2026, and with AI adoption shifting from experimentation to strategic necessity, the event provides a critical platform for e-shop owners, marketers, and technology providers to navigate these changes. Attendees gain direct access to over 100 exhibitors showcasing the latest innovations in logistics, AI tools, marketing automation, and payment solutions. The unique roundtable format offers deep-dive discussions with industry leaders, replacing passive lectures with actionable, peer-to-peer knowledge exchange. With the end of duty-free exemptions for Asian parcels and stricter EU packaging rules on the horizon, Reshoper provides the essential intelligence and connections to adapt and thrive in a consolidating, tech-driven market

Industry trends

Key trends shaping this market and its wider industry.

AI adoption shifts from experimentation to strategic necessity

While almost every Czech e-shop (98%) is testing AI, only 6% have fully integrated it into core business processes. A 2026 benchmark by APEK, ČAUI, and MageXo reveals a gap between experimentation and strategic scaling. 69% of retailers are gradually adopting AI and learning to work with it. However, up to 91% of Czech e-shops remain 'invisible' to AI, and orders driven by AI have doubled since the start of 2026

Source

AI agents emerge as a new shopping channel

AI agents capable of autonomous comparison shopping and ordering are entering the market, with Czech online grocery retailer Rohlik introducing its own MCP server in early 2026 to connect customer accounts with ChatGPT or Claude. At the same time, Google's integration of AI directly into search results reduces click-throughs to e-shop websites, forcing retailers to rethink traffic acquisition

Source

End of duty-free exemption for Asian parcels reshapes competition

From 1 July 2026, the EU abolished the €150 duty-free exemption for parcels from non-EU countries, introducing a specific customs duty of €3 per item. The number of parcels from Asian marketplaces dropped from 18 million to 3.7 million per month. Czech customs collected CZK 117 million in the first two weeks alone under the new levy

Source

Logistics consolidation and shared delivery networks

Carriers are increasingly sharing parcel locker capacity—for example, DPD now delivers to Z-boxes—with more such partnerships expected. Cash-on-delivery remains a Czech specialty, but its share is gradually declining

Source

Stricter EU packaging and repairability regulations

The EU is tightening rules for packaging and repairability, adding compliance burdens for e-shops while creating opportunities for sustainable innovation

Source

Market news

Latest updates from across the market.

Czech e-commerce grows 5.3% in H1 2026, reaching 92 billion CZK turnover

Read

Parcels from Asian e-shops drop 80% after new EU customs duty takes effect

Read

Amazon plans another Czech logistics centre

Read

Czech customs collect CZK 117 million under new EU e-commerce levy

Read

€30m EU investment fuels grocery automation for Czech scale-up Rohlik

Read

Czech e-commerce revenues forecast to grow 5–10% to record 220 billion CZK in 2026

Read

Central & Eastern European E-Commerce Event Circuit 2026–2027

October 2026 – October 2027

Reshoper is part of a vibrant regional circuit of e-commerce events across Central and Eastern Europe. The circuit includes Poland's eTrade Show (January), the Czech On-line Expo (February), Ecommerce Expo Budapest (February), and Slovakia's Upterdam (autumn). These events offer complementary opportunities for networking, learning, and business development across the region

27–29 Jan 2026

eTrade Show 2026

Warsaw, Poland

Brings together manufacturers, technology providers, logistics companies, payment operators, and sales platforms. Featured 100+ exhibitors and the E-Commerce Summit 2026 conference programme

website

24–25 Feb 2026

Czech On-line Expo 2026

Prague, Czech Republic

Held at PVA Expo Prague Letňany. Described as the largest event in Czech digital and e-commerce—a trade fair, conference, and festival combined

website

26 Feb 2026

Ecommerce Expo Budapest 2026

Budapest, Hungary

Celebrates its 10-year anniversary in 2026. Features over 80 exhibitors and covers topics from marketing and logistics to AI applications and international expansion

website

5 Mar 2026

Global Ecommerce Congress (GECOM) 2026

Prague, Czech Republic

Organised by Prague Castle Events. Focuses on e-commerce, AI, B2B, retail, and technological innovation. Features leading figures from Czech e-commerce and AI

website

17 Mar 2026

APEK Day – How to Use AI in E-commerce

Prague, Czech Republic

Held at the GreenPoint conference centre in Prague-Strašnice. Focuses on practical AI adoption for e-commerce professionals

website

18–21 Mar 2026

European Seller Conference 2026

Prague, Czech Republic

Brings together Amazon sellers and entrepreneurs from across Europe

website

9–11 Jun 2026

Post & Delivery Logistics Expo 2026

Warsaw, Poland

Focuses on technologies for parcel logistics, delivery, and the e-commerce industry

website

1–30 Sep 2026

Upterdam 2026

Bratislava, Slovakia

As Reshoper is for Czech e-commerce, Upterdam is for the Slovak e-commerce community. A networking festival with a similar format

website

Winter/Spring 2026 (January–March)

eTrade Show 2026Czech on-Line Expo 2026Ecommerce Expo Budapest 2026Global Ecommerce Congress 2026APEK Day 2026European Seller Conference 2026

A packed early-year season across Central Europe. Ideal for planning the year ahead, discovering new technologies, and setting strategy

Summer 2026 (June)

Post & Delivery Logistics Expo 2026

Mid-year logistics-focused event in Warsaw. Complements the broader e-commerce circuit with a deep dive on delivery and fulfilment

Autumn 2026 (September–October)

Upterdam 2026Reshoper 2026

The autumn highlight of the regional circuit. Reshoper (15 October) and Upterdam (September) bookend the season, offering networking and learning opportunities as the peak shopping season approaches

Dates are sourced from official event websites and post-show reports where available. Some dates are estimates based on prior editions and may be subject to change

Plan your trip

Travel & logistics

Local currency · CZK

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

PRG

Václav Havel Airport Prague

Prague's main international airport, located about 17 km west of the venue. Serves all major European and intercontinental carriers. Public transport connections: take trolleybus 59 to Nádraží Veleslavín (15–20 min), then tram 26 to Sparta (approx. 10 min). Alternative: bus 191 to Sídliště Petřiny, then tram 1 to Výstaviště. Airport Express (AE) bus to Praha hlavní nádraží (main train station) costs 200 CZK-. Uber is the official taxi partner of Prague Airport-; fixed-fare taxi from airport to venue costs $30–$40

17 km

to venue

20–30 minutes

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Holešovice / Prague 7 (near venue)

USD 32–80 / night

Budget options include Residence Vysta (3-star, from $32/night) and Minimino Hotel-. Hostels and guesthouses in the area start from around $40–60. Prices are estimates for October 2026 and may vary

Mid-range

Holešovice / Prague 7, Karlín, or city center

USD 85–200 / night

Mid-range hotels in Prague typically run $85–200/night. Near the venue, Expo Hotel is a 3-star business hotel adjacent to the exhibition grounds-, and Mama Shelter Prague (4-star, from $66/night) is also nearby. Other options include Hotel Klara- and Absolutum Wellness Hotel-. Prices are estimates for October 2026

Premium

City center (Old Town, Malá Strana, Karlín)

USD 200–400 / night

Premium options include Hilton Prague (5-star, from $143/night), Radisson Blu Hotel Prague (from $124/night)-, and Grandium Hotel Prague-. Luxury properties start around $240, with five-star hotels such as Four Seasons Prague and Augustine, a Luxury Collection Hotel-. Prices are estimates for October 2026

Local transport

Get around the city with these convenient transport options.

Tram

Estimated cost30-minute ticket: 39 CZK (paper) / 36 CZK (app). 90-minute ticket: 50 CZK (paper) / 46 CZK (app). 24-hour pass: 150 CZK (paper) / 140 CZK (app). 72-hour pass: 350 CZK (paper) / 340 CZK (app)

Best forLines 1, 6, 17, 25 (and night line 93) stop at 'Výstaviště' right outside the venue-. Line 17 has frequent service; on weekdays, about half of the Line 17 trams terminate at Výstaviště, and on weekends, all Line 17 trams terminate there

Trams are the most convenient option to the venue. Tickets must be validated at the start of the journey. Purchase tickets via the PID Lítačka mobile app (cheaper) or at ticket machines-. Contactless bank card payment is accepted on board all vehicles

Metro + walk

Estimated costSame as tram tickets (30-min: 39/36 CZK; 90-min: 50/46 CZK)

Best forMetro Line C (red) to Nádraží Holešovice station, then a 10-15 minute walk to the venue

From Nádraží Holešovice, you can also take tram 1, 6, 14, 17, 25, or 93 one stop to Výstaviště-. The walk through Stromovka Park is pleasant

Bus

Estimated costSame as tram tickets (30-min: 39/36 CZK; 90-min: 50/46 CZK)

Best forSeveral bus lines serve the area, including 108, 135, 201, 156, 187, and night lines 905, 907

Use the PID Lítačka app or Moovit for real-time bus routes and schedules. Buses are a good alternative if trams are disrupted

Train (from airport)

Estimated cost90-minute ticket covers this journey: 50 CZK (paper) / 46 CZK (app)

Best forFrom Václav Havel Airport (PRG), take train line 59 to Nádraží Veleslavín, then transfer to tram 1, 6, or 26 to Výstaviště. Total journey time approx. 35-40 min

Trains from the airport run every 15 minutes. This is a cost-effective way to reach the venue from the airport

Ride-hailing (Uber / Bolt)

Estimated costCity centre to venue: approx. 120–200 CZK. Airport to venue: approx. 400–700 CZK (Bolt) or 380–550 CZK (Uber)

Best forDoor-to-door service from anywhere in Prague to Výstaviště

Bolt is typically 15-25% cheaper than Uber. Use the app to see the exact price before booking. Both have dedicated pickup zones at the airport. Avoid street-hailing taxis to prevent overcharging

Licensed Taxi

Estimated costBase fee ~40 CZK, per-km charge ~28 CZK within city limits, waiting rate ~6 CZK/minute. A 5 km trip costs ~180-250 CZK

Best forCan be booked by phone or app (e.g., AAA Radiotaxi +420 14 014)

Regulated fares as of 2026. Use a licensed operator with a visible tariff card. Ride-hailing apps are generally cheaper and more transparent

Parking

Estimated costExternal parking: from 0.50 € per hour-. P+R Nádraží Holešovice: cost-effective for full-day parking

Best forParking is available directly at Výstaviště, but spaces are very limited due to reconstruction. Recommended external parking: OC Stromovka and A-Z parking Argentinská. P+R Nádraží Holešovice is a cheaper option for all-day parking

Parking at the venue cannot be reserved in advance. The P3 parking lot (near the swimming pool) is closed due to reconstruction. Arrive early if you plan to drive

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Schengen Short-Stay Visa (Type C) – Business	Citizens of non-EU/Schengen countries that do not have a visa waiver agreement with the Schengen Area, travelling for business meetings, trade fair attendance, or conference participation	$103.00	15 working days (standard); 5–10 working days for fast-tracked invitations from established Czech inviters-. Applications are usually processed within 21 days of submission at the Visa Application Centre

As of 2026, citizens of EU/EEA member states, Switzerland, and approximately 60 other countries (including the US, Canada, Australia, New Zealand, Japan, South Korea, and many Latin American nations) can enter the Czech Republic without a visa for stays up to 90 days within any 180-day period. Citizens of Albania, Bosnia and Herzegovina, Georgia, Moldova, Montenegro, North Macedonia, Serbia, and Ukraine are visa-free only if they hold biometric passports. Nationals of Taiwan are visa-free only if their passport contains a personal identification number

The Czech Republic accepts ATA Carnets as a way of facilitating temporary admission through customs for goods intended for display at trade shows or exhibitions-. ATA Carnets are also accepted for transit-. For more information about obtaining a carnet for clearance of goods, samples or equipment intended for temporary entry only, contact your local Department of Commerce Export Assistance Center

Official visa page

Weather

Prague in mid-October: average daytime highs 13–15°C (55–59°F), nighttime lows 5–8°C (41–46°F)-. Average monthly rainfall 34–45 mm, with rain expected on about 10–14 days-. Humidity averages 77–83%-. Pack layers: light sweater or jacket for daytime, warmer coat for evening, waterproof outer layer for rain. Comfortable walking shoes essential—the exhibition grounds are extensive and you will be on your feet

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Venue access: Výstaviště Prague-Holešovice is served by tram lines 6 and 17 to the 'Výstaviště' stop (right outside the venue). Metro line C (red) to Nádraží Holešovice station, then a 15-minute walk through Stromovka Park. Railway station Praha–Výstaviště is a 3–5 minute walk-. The venue is 17 km from Václav Havel Airport Prague (PRG). Public transport is well-integrated—one ticket covers metro, trams, buses, and ferries-. Download the PID Lítačka app for real-time connections and mobile ticketing- -. Single tickets (2026): 30-minute ticket 39 CZK paper / 36 CZK app- -; 90-minute ticket covers bus + metro from airport-. Airport Express (AE) bus to main train station costs 200 CZK

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Punctuality

Punctuality is highly valued in Czech business culture. Arriving late for meetings is considered disrespectful—aim to be on time or a few minutes early

Greetings and Formality

Use the formal greeting 'Dobrý den' (good day) in professional settings. The shift to informal address ('tykání') is usually initiated by the more senior colleague-. A firm handshake with eye contact is standard when meeting someone for the first time

Communication Style

Czech business communication tends to be direct, low-key, and to the point-. Small talk is minimal; meetings often dive straight into business matters-. This directness is a sign of professionalism, not rudeness

Business Attire

Business attire is smart casual to business formal. Avoid overly casual or flashy clothing-. For a trade show like Reshoper, comfortable but presentable attire is appropriate—you will be walking and networking extensively

Networking Style

Czech professionals appreciate substantive, focused conversations. At Reshoper, you can schedule up to 10 meetings in one day—efficiency is valued. The afterparty is also a key networking opportunity where informal discussions often lead to valuable connections

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Václav Havel Airport Prague (PRG)

Book flights early for best prices—October is a popular travel month in Prague. Prague Airport (PRG) is well-connected to all major European hubs. From the airport, allow 45–60 minutes for public transport to the venue, or 20–30 minutes by taxi/Uber

Visa

A Schengen Short-Stay Visa (Type C) is required for business visitors from countries without a visa waiver agreement with the Schengen Area. The visa allows stays up to 90 days within any 180-day period. The application fee is €90 (approx. USD 103), with a standard processing time of 15 working days-. A valid invitation letter from the event organiser or a Czech-based company is a key supporting document

Processing: 15 working days (standard)

Applicants must submit a completed Schengen visa application form, valid passport (with at least 3 months validity beyond return date and 2 blank pages), two recent passport-size photographs, confirmed return flight bookings, hotel reservations or an invitation letter from the host, travel insurance covering all Schengen countries (minimum €30,000 medical + repatriation coverage), bank statements for the last 3–6 months showing sufficient funds (approx. €50–100 per day of stay), and employment verification documents-. An invitation letter from the event organiser should be on letterheaded paper, showing the company's address, phone number, and Czech registration number, signed with the signee's name and position. The letter should confirm the purpose of the visit, dates, and whether costs are covered by the host or applicant

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

Holešovice (Prague 7) – closest to the venue, walking distance to Výstaviště and Stromovka Park · Karlín – trendy district with good transport links, home to Hilton Prague · Old Town (Staré Město) – central, vibrant, with easy tram access to the venue · Malá Strana – picturesque, near Prague Castle, with mid-range to luxury options · Vinohrady – elegant residential area with cafés and parks, good for families

Budget

$32–80 per night

Mid-range

$85–200 per night

Premium

$200–400+ per night

Transport

Get to the venue and around the city with these options.

Airport → venue: Václav Havel Airport (PRG) is 17 km from the venue. Options: (1) Trolleybus 59 to Nádraží Veleslavín, then tram 26 to Sparta; (2) Bus 191 to Sídliště Petřiny, then tram 1 to Výstaviště; (3) Airport Express (AE) bus to Praha hlavní nádraží, then metro C to Nádraží Holešovice; (4) Taxi or Uber: $30–40, 20–30 minutes

Hotel → venue: Most hotels in Holešovice are within walking distance (5–15 min). From city center hotels, take tram 6, 12, 17 to Výstaviště stop, or metro C to Nádraží Holešovice then walk 15 min or one tram stop

Ride-hail: Uber and Bolt operate in Prague. From city center to venue: approx. $10–15; from airport: $30–40

Public transit: Tram lines 6, 12, 17 stop at 'Výstaviště' right outside the venue. Metro C (red line) to Nádraží Holešovice, then 15-min walk or one tram stop. Single ticket 30-min: 39 CZK (paper) / 36 CZK (app); 90-min ticket covers airport connections. PID Lítačka app recommended for mobile ticketing and real-time routes

Parking: Parking available directly at Výstaviště (fee applies), plus P+R Holešovice (77 spots, 100 CZK for first 24 hours). Parking at the venue cannot be reserved in advance

Weather

Plan and pack for the event climate.

Month: October

Temperature: 5–15°C (41–59°F)

Seasonality: Rain likely on 10–14 days; average monthly rainfall 34–45 mm

Packing: Pack layers: light sweater or jacket for daytime, warmer coat for evening. Waterproof jacket essential. Comfortable walking shoes—the exhibition grounds are extensive and you will be on your feet all day

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:00Arrive at venue, collect badge, grab coffee
09:00Attend opening keynote or partner stage talk
10:00Visit exhibitor booths, network, explore product categories
12:00Lunch break at the food zone or nearby restaurants
13:00Participate in a Roundtable discussion (paid ticket) or attend a silent stage talk
14:30Consult with experts at the advisory zone
16:00Continue networking, visit remaining exhibitors, attend final sessions
18:00Event ends, head to afterparty (paid ticket) or explore Prague

Plan your trip

Planning

Best day to visit: October 15, 2026

The event is a one-day conference and expo, so the best day to visit is the day of the event itself

T-30

Register for a free ticket or purchase a paid ticket (Roundtable / Afterparty) — Registration is required for free entry. Paid tickets (Roundtable from 2,490 CZK, Afterparty from 1,490 CZK) have limited availability

T-14

Review the exhibitor list and session schedule — Plan which booths and stages to prioritise. The full list is available at

T-7

Book travel and accommodation — Prague in October is busy; book flights and hotels early. The venue is Křižíkovy pavilony, Výstaviště Praha-Holešovice

T-3

Prepare networking materials (business cards, pitch, device) — Bring plenty of business cards, a notepad or tablet, and a power bank. Dress in layers for October weather

T-1

Check transport options and venue access — The venue is accessible by tram 6/17 to Výstaviště stop, or metro C to Nádraží Holešovice + 15 min walk

T-0

Arrive early (8:00), collect badge, attend sessions, network — Event runs 8:00–18:00. The basic free ticket includes expo, Expo Stages, and the advisory zone

Sample visitor itinerary

Route-optimised day