Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
REKLAMA 2026 is a premier event in the advertising industry, featuring a wide range of technologies and services for advertising production and ordering. The exhibition will host over 155 exhibitors and is expected to attract more than 20,800 visitors.
Organized by AO 'EXPOCENTR', this event serves as a key platform for professionals in the advertising sector to network and explore the latest trends and innovations. REKLAMA 2026 takes place in Krasnogorsk, Russia.
TL;DR
- 1Dates and Venue: REKLAMA 2026 takes place from October 27 to 29, 2026, at Crocus-Expo IEC, Krasnogorsk, Russia.
- 2Scale and Focus: The exhibition features over 155 exhibitors and attracts more than 20,800 visitors.
- 3Organiser: The event is organized by AO 'EXPOCENTR', a leading exhibition organizer in Russia.
- 4Buyer Authority: Attendees include decision-makers from advertising agencies, corporate clients, and marketing professionals.
- 5Entry: Online registration is required for entry; tickets can be obtained through the official website.
Why visit
Attendees will have the opportunity to establish new business contacts and strengthen existing ones. The exhibition will showcase the latest innovations and global trends in advertising, providing valuable insights and networking opportunities. Visitors can also participate in various business program events and gain access to a wide range of suppliers and service providers.
Why exhibit
Exhibitors will benefit from increased visibility and the chance to showcase their products and services to a targeted audience. The exhibition provides a unique platform for companies to demonstrate their offerings and engage directly with potential clients. Participating in REKLAMA 2026 allows exhibitors to enhance brand recognition and drive sales through effective marketing strategies.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Brand and marketing managers sourcing promotional gifts, POS materials and campaign production
Advertising agency buyers looking for print, outdoor media and digital signage partners
Retail and e-commerce teams sourcing in-store display, seasonal campaign materials and branded merchandise
Event and exhibition organisers buying stand build, print and branded environments
Printers and production houses comparing wide-format equipment, substrates and finishing
Corporate procurement teams evaluating promotional product suppliers and branded apparel
Design and creative studios looking for production and fabrication partners
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Promotional gift suppliers and branded merchandise manufacturers
Printing houses and wide-format production equipment vendors
Outdoor advertising contractors and media owners
Digital signage, LED display and interactive kiosk providers
POS and POP display manufacturers and retail fixture suppliers
Design, branding and creative agencies serving campaign production
Textile decoration, embroidery and garment printing services
Paper, substrate, ink and consumables suppliers
Product categories
Key solution areas showcased across the event.
Promotional gifts and corporate merchandise including pens, drinkware, bags and textiles
POS and POP displays, retail fixtures and in-store signage
Wide-format printing, digital printing and finishing equipment
Outdoor advertising structures, billboards and transit media
Digital signage, LED screens and interactive kiosks
Branding, graphic design and campaign production services
Print substrates, inks, consumables and mounting systems
Event and exhibition stand build and branded environments
Location & Facilities
Venue
Crocus-Expo IEC
Moscow Region, Krasnogorsk District, Krasnogorsk, International Street, 16
Facilities
Parking
Crocus-Expo IEC in Krasnogorsk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Crocus-Expo IEC in Krasnogorsk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Crocus-Expo IEC for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
27 – 28 October 2026:10:00 AM – 6:00 PM
29 October 2026:10:00 AM – 4:00 PM
Who runs the show
Organisers
AO 'EXPOCENTR'
How the last edition performed
Previous edition
This edition
—
Visitors: 20,800
Exhibitors: 155
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Krasnogorsk, Russia
Why it matters
Attending REKLAMA 2026 on 2026-10-27 to 2026-10-29 in Krasnogorsk lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hampton by Hilton Moscow Strogino
3-star
Strogino, Moscow, northwest toward KrasnogorskGuest rating 4.5 from about 1.9K reviews; free breakfast, free Wi-Fi, paid parking, air conditioning, pet-friendly, fitness center, bar and full-service laundry. Confirm live rate and transfer time to Crocus-Expo IEC.
Hotel Aquarium
3-star
Krasnogorsk area near Crocus-Expo IECGuest rating 4.1; free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, bar, restaurant and room service. Confirm exact address and drive time before booking.
Melton Hotel
3-star
Krasnogorsk cluster near Crocus-Expo IECGuest rating 3.9; listed with a great-price tag for a three-star hotel. Free Wi-Fi, full-service laundry and kid-friendly facilities. Verify address and transfer time before booking.
Gostinitsa Krasnogorsk
3-star
KrasnogorskGuest rating 3.9; great-price three-star option with free Wi-Fi, free parking, air conditioning, breakfast and kitchen in some rooms. Positioned directly in Krasnogorsk, closest of the captured options by locality.
Hotel Crocus Star
3-star
Crocus area, KrasnogorskVenue-branded three-star property captured near Crocus-Expo IEC with Wi-Fi, air conditioning and kid-friendly facilities. Confirm live rate, exact address and walking route to your hall.
Avshar Klab
4-star
Krasnogorsk area near Crocus-Expo IECFour-star option in the same capture with paid breakfast, free Wi-Fi, free parking, indoor pool, air conditioning, fitness center, spa and bar. Confirm current rate and transfer time before booking.
Nice Hostel Crocus
1-star hostel
Crocus area, KrasnogorskBudget one-star hostel near the venue with paid breakfast, free Wi-Fi, free parking, airport shuttle and smoke-free property. Suitable for short build-up stays rather than buyer meetings.
Local transport
Get around the city with these convenient transport options.
Moscow Metro
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forMyakinino station (Line 3, Arbatsko-Pokrovskaya) to Crocus-Expo IEC
Myakinino is the metro station closest to the Crocus City complex. Follow signed pedestrian routes or take a short bus or taxi link to your hall; allow extra time at security.
Taxi or ride-hailing
Estimated costApprox. RUB 350-700 for a short Krasnogorsk trip; confirm app quote
Best forKrasnogorsk hotels to Crocus-Expo IEC
Use a metered taxi or app-based ride-hailing car. Fares vary with traffic and demand; agree the fare or confirm the app estimate before departure.
Parking
Estimated costApprox. RUB 500-1,000 per day depending on zone; confirm venue tariff
Best forCrocus-Expo IEC on-site parking
On-site paid parking is available, but tariffs and availability vary by event and zone. Confirm current daily rates and hall access with the venue before driving.
Walking
Estimated costFree
Best forCrocus-area hotels to Crocus-Expo IEC
Several hotels in the Crocus and Krasnogorsk cluster are within a short walk of the venue. Use the signed pedestrian routes and allow time for security screening.
taxi
Estimated costApprox. USD taxi/rideshare from SVO to venue (estimate; confirm before travel)
Best forSheremetyevo International Airport (SVO) to Crocus-Expo IEC
taxi
Estimated costApprox. USD taxi/rideshare from VKO to venue (estimate; confirm before travel)
Best forVnukovo International Airport (VKO) to Crocus-Expo IEC
taxi
Estimated costApprox. USD taxi/rideshare from DME to venue (estimate; confirm before travel)
Best forDomodedovo International Airport (DME) to Crocus-Expo IEC
Weather
Late October in Moscow Oblast is cool and often damp: approximate daytime highs 3-10°C, night lows 0-4°C, with rain or wet snow possible. Bring a warm coat, layers, waterproof shoes and an umbrella; confirm the forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Moscow mobile networks are widespread, but foreign SIM roaming can be limited. Arrange an eSIM or local SIM before travel if you need data; ask the organiser about venue Wi-Fi in halls and meeting areas.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business cards
Russian is the main language; English is common in international sales but less so in logistics. Bring English and Russian business cards and use a translation app for venue wayfinding.
Currency and payments
The local currency is the Russian ruble (RUB). International cards may be restricted; carry some cash and confirm card acceptance with your hotel and exhibitor before travel.
Dress and hall climate
Business casual is typical for advertising and marketing fairs; October weather is cool, so a warm coat over business dress is practical. Halls are indoors but transfer walks can be cold.
Tipping and taxis
Tipping is not mandatory but rounding up is common. Use metered taxis or ride-hailing apps and avoid unmarked cars.
Security and registration
Carry your passport and badge at all times; venue security may screen bags. Confirm registration and access rules with the organiser before arrival.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to Sheremetyevo (SVO) and Vnukovo (VKO); SVO is usually the closest major gateway to Krasnogorsk. Book flexible fares where possible and check visa timing before paying. Live fares were not captured in this listing; confirm schedules and prices with airlines or a booking site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Krasnogorsk; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Crocus-Expo IEC: Strogino, Moscow, northwest toward Krasnogorsk: Hampton by Hilton Moscow Strogino; Krasnogorsk area near Crocus-Expo IEC: Hotel Aquarium; Krasnogorsk cluster near Crocus-Expo IEC: Melton Hotel.
Ride-hail: Yandex Go is widely used in Moscow and Krasnogorsk; confirm app availability, payment method and pickup point before travel. Use metered taxis or app bookings and avoid unmarked cars.
Public transit: Moscow Metro Line 3 (Arbatsko-Pokrovskaya) serves Myakinino station near Crocus City; from there follow signed pedestrian routes or a short bus or taxi link to your hall. Buy a Troika card or single ticket and confirm current fares and exits.
Parking: Crocus-Expo IEC has on-site paid parking; tariffs vary by zone and event. Confirm daily rates, pre-booking options and hall access with the venue or organiser before driving.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 3-10°C daytime, 0-4°C at night; confirm forecast before travel
Seasonality: October is often damp in Moscow Oblast; rain or wet snow is possible, and daylight shortens quickly.
Packing: Warm coat, layers, waterproof shoes, umbrella, and business casual clothing for indoor halls; transfer walks can be cold.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at REKLAMA 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-14
Confirm your visitor registration on reklama-expo.ru and check whether your badge is digital or printed.
T-12
Book a hotel in the Crocus or Krasnogorsk cluster, or near a Moscow Metro Line 3 station, and confirm cancellation terms.
T-10
Check visa or entry requirements and prepare passport, visa and hotel confirmation for travel.
T-7
Book flights to SVO or VKO and plan the airport-to-venue transfer; allow extra time for traffic.
T-5
Download the venue map and shortlist exhibitors in promotional gifts, POS, print and digital signage.
T-3
Schedule meetings, save contact details, check the weather forecast and pack warm layers.
T-1
Charge devices, prepare a translation app and confirm your metro or taxi route to Myakinino and Crocus-Expo.
T-8
Show days: Carry business cards, wear comfortable shoes, and keep passport and badge with you for security checks.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Crocus-Expo IEC
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2REKLAMA 2026 registration concourse
Crocus-Expo IEC
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Crocus-Expo IEC
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether REKLAMA 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Reklama Expo 2026?
Reklama Expo 2026 is scheduled for 27-29 October 2026 at Crocus-Expo IEC in Krasnogorsk, Moscow Oblast. Confirm final dates and hall access on the official site before booking travel.
Who should visit Reklama Expo?
Brand marketers, advertising agencies, retail and e-commerce teams, event organisers, printers and production buyers who source promotional gifts, POS materials, print production, outdoor media or digital signage.
Is the show open to trade visitors only?
Advertising and marketing fairs in this sector typically require business registration. Check the current visitor rules and badge process on reklama-expo.ru before travelling; do not assume public admission.
What product categories are exhibited?
Exhibits cover promotional gifts and corporate merchandise, POS and POP displays, wide-format and digital printing, outdoor advertising structures, digital signage, branding services, print substrates and exhibition stand build.
How do I get to Crocus-Expo IEC from the airport?
Sheremetyevo (SVO) is the closest major international airport to Krasnogorsk. Use Aeroexpress to a Moscow rail terminal and continue by metro or taxi, or take a taxi or ride-hailing car directly. Allow extra time for traffic and confirm live routes.
Are there hotels within walking distance of the venue?
Several three-star and budget properties in the Crocus and Krasnogorsk cluster are listed near the venue, including Hotel Crocus Star, Gostinitsa Krasnogorsk and Nice Hostel Crocus. Confirm exact address, transfer time and current rates before booking.
What visa do I need for Russia?
Visa rules depend on your nationality. Many business visitors need a visa before travel; check the Russian consulate or visa centre in your country and ask the organiser whether an invitation letter is required.
What is the weather like in Moscow in late October?
Expect cool, often damp weather with daytime temperatures around 3-10°C and colder nights. Bring a warm coat, layers, waterproof shoes and an umbrella for transfer walks.
Can I park at Crocus-Expo IEC?
The venue has on-site paid parking, but tariffs and availability vary by event and zone. Confirm current daily rates and hall access with the venue or organiser before driving.
How do I register?
Use the official visitor registration route on reklama-expo.ru. Have your business credentials ready and check whether your badge is digital or printed before arrival.
Glossary
- POS / POP
- Point-of-sale and point-of-purchase displays: printed or structural units used at retail to hold, show or promote products.
- BTL
- Below-the-line marketing: direct, experiential or promotional activity outside mass media advertising, often using branded merchandise and in-store materials.
- Wide-format printing
- Large-format digital or screen printing used for banners, billboards, POS graphics and exhibition graphics.
- Promotional merchandise
- Branded useful or decorative items such as pens, drinkware, bags and textiles used in campaigns, loyalty programmes and corporate gifting.
- Digital signage
- Networked screens and content systems used in retail, transit and venues to deliver scheduled or dynamic advertising.
- Substrate
- The base material printed on, such as paper, board, PVC, mesh, textile or self-adhesive vinyl.
- Outdoor advertising
- Billboard, transit, street furniture and building-mounted media bought by reach and location.
- Branding
- The design and application of identity systems across packaging, retail, print and promotional touchpoints.
- Stand build
- Design and construction of exhibition stands, including modular systems, graphics, lighting and AV.
- Finishing
- Post-press operations such as laminating, die-cutting, folding, binding and mounting that turn printed sheets into finished displays.
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Also known as
Alternate names and search phrases for this event.
- Krasnogorsk advertising exhibition
- advertising trade show Russia
- Crocus-Expo IEC
- REKLAMA 2026 Krasnogorsk 2026
- REKLAMA Krasnogorsk 2026
- Krasnogorsk Russia
- Trade Show Krasnogorsk 2026
- Advertising Krasnogorsk 2026
- Marketing Krasnogorsk 2026
- Trade Show Exhibition Krasnogorsk
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.