Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
ReiseLust is a vibrant travel fair taking place from November 6 to 8, 2026, at MESSE BREMEN in Bremen, Germany.
The event connects travel enthusiasts with industry professionals, offering insider tips, exclusive discounts, and exciting prizes.
ReiseLust takes place in Bremen, Germany.
TL;DR
- 1Dates and Venue: ReiseLust runs from November 6 to 8, 2026, at MESSE BREMEN in Bremen, Germany.
- 2Scale and Focus: This travel fair connects visitors with travel professionals, showcasing global destinations and travel tips.
- 3Organiser: The event is organised by M3B GmbH, with more details available at reiselust-bremen.de.
- 4Buyer Authority: Attendees include travel enthusiasts, families, and adventure seekers looking for vacation inspiration.
- 5Entry / Access: Tickets are available online, with early-bird discounts offered until September 6, 2026.
Why visit
Visitors to ReiseLust can explore a wide range of travel destinations, receive expert advice, and take advantage of exclusive fair discounts. Dates and Venue: ReiseLust runs from November 6 to 8, 2026, at MESSE BREMEN in Bremen, Germany. Scale and Focus: This travel fair connects visitors with travel professionals, showcasing global destinations and travel tips. Buyer Authority: Attendees include travel enthusiasts, families, and adventure seekers looking for vacation.
Why exhibit
ReiseLust is a consumer travel fair in Bremen covering international holidays, outdoor and adventure travel, cruise and river travel, and regional German destinations. Exhibitors are travel operators, cruise lines, tour operators, regional tourism boards and outdoor equipment suppliers who reach visitors planning and booking trips face to face. The show runs 6-8 November 2026 in MESSE BREMEN alongside the lecture programme (Vortragsprogramm) and the Outdoorwelt area, giving exhibitors direct contact with travellers researching destinations and booking on site.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Travel enthusiasts seeking vacation inspiration
Families looking for family-friendly travel options
Adventure seekers interested in outdoor activities
Cultural travelers exploring unique destinations
Cruise aficionados wanting to learn about new itineraries
Budget-conscious travelers searching for deals
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Travel agencies offering vacation packages
Tour operators specializing in adventure travel
Hotels and resorts showcasing accommodations
Transportation companies providing travel options
Outdoor gear suppliers for adventure seekers
Culinary tourism providers highlighting local cuisine
Product categories
Key solution areas showcased across the event.
Travel packages for international and domestic destinations
Adventure travel experiences and outdoor activities
Culinary tours and food experiences
Cruise packages and river cruises
Family vacation options and kid-friendly activities
Sustainable travel solutions and eco-friendly options
Location & Facilities
Venue
MESSE BREMEN
Bremen, Germany
Facilities
Parking
MESSE BREMEN in Bremen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: MESSE BREMEN in Bremen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at MESSE BREMEN for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
6–8 November 2026:10:00 AM – 6:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Bremen, Germany
Why it matters
Attending ReiseLust on 2026-11-06 to 2026-11-08 in Bremen lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Action-packed adrenaline-fuelled adventures - Germany Travel
ReadGermany Active & Adventure Tours | Backroads Adventure Travel
ReadActive holidays in Germany - sports, outdoor activities, and adventure ...
ReadGermany Adventure Packages - Thrilling Experiences & Best Deals
ReadActivity Holidays in Germany | Macs Adventure
ReadGermany Tours & Packages | Germany Holidays & Trips | The Adventure People
ReadPlan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Bremen Airport
Bremen's city airport and the closest option for ReiseLust. Tram and bus services connect the terminal with the city centre and the Hauptbahnhof-Nord/Messe stop; a taxi to the fairground typically takes around 15-20 minutes depending on traffic. Distances and times are approximate - confirm live schedules and fares before travel.
Approx. 5-6 km from MESSE BREMEN on Bürgerweide
to venue
TBA
by car
Hamburg Airport
A larger alternative with more direct routes. Intercity rail from Hamburg to Bremen Hauptbahnhof takes roughly an hour, after which trams or a short walk reach the fairground. Approximate figures only - confirm connections before booking.
Approx. 120 km from Bremen
to venue
TBA
by car
Hannover Airport
Secondary option for visitors connecting via Hannover. Rail from Hannover to Bremen Hauptbahnhof runs in roughly 1 to 1.5 hours depending on service. Treat distances and times as approximate and verify timetable details before travel.
Approx. 130 km from Bremen
to venue
TBA
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Bremen city centre / HauptbahnhofUSD 70–95 / night
Simple chain hotels such as B&B HOTEL Bremen-City and MEININGER near the main station; some are walkable to MESSE BREMEN on Bürgerweide. Indicative November 2026 rates, confirm before booking.
Mid-range
Bremen city centre / BürgerparkUSD 95–140 / night
Full-service properties such as Maritim Hotel Bremen and Flemings Hotel Bremen-Hauptbahnhof, a short tram or taxi ride from the fairground. Indicative November 2026 rates, confirm before travel.
Premium
Bremen city centre / airportUSD 140–220 / night
Superior city-centre and airport hotels for higher-comfort stays; airport options suit early departures with tram or taxi links to the venue. Confirm rates before travel.
Local transport
Get around the city with these convenient transport options.
Tram / city public transport (BSAG)
Estimated costSingle ticket approx. EUR 3–4
Best forBremen Airport (BRE) and Bremen Hauptbahnhof to Hauptbahnhof-Nord/Messe
Tram network links the airport and main station with the city centre; the Hauptbahnhof-Nord/Messe stop serves the fairground on Bürgerweide. Confirm current line and timetable before travel.
Taxi / rideshare
Estimated costEUR 30–50
Best forBremen Airport (BRE) to MESSE BREMEN
Taxi ranks at the airport terminal and Bremen Hauptbahnhof; journey typically 15–20 minutes depending on traffic. Fare is an approximation — confirm before travel.
Train (long distance, IC/ICE)
Estimated costEUR 30–70 depending on booking time
Best forHamburg or Hannover to Bremen Hauptbahnhof
Frequent intercity services into Bremen Hauptbahnhof; then take a city tram to Hauptbahnhof-Nord/Messe or walk. Approximate fares — confirm connections and prices before booking.
Regional train (Metronom / RE)
Estimated costEUR 20–35
Best forHamburg Hbf to Bremen Hbf
Slower but cheaper regional option; roughly one hour journey time. Approximate fares — check live timetable before travel.
Walking / on foot
Estimated costFree
Best forBremen Hauptbahnhof to MESSE BREMEN (Bürgerweide)
Fairground is close to the main station area; allow around 15 minutes and follow signage for Hauptbahnhof-Nord/Messe and Bürgerweide. Confirm route before travel.
Local bus
Estimated costSingle ticket approx. EUR 3–4
Best forBremen city centre to MESSE BREMEN / Bürgerweide
BSAG buses supplement the tram network across the city; check current routes serving the fairground before travel.
Weather
November in Bremen is late autumn: cool, damp and changeable. Check current forecasts before travel; official long-range figures were not confirmed in captures.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Germany uses the Euro (EUR); roaming and local SIM options apply for international visitors. Bremen is served by Deutsche Bahn rail connections via Bremen Hauptbahnhof.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Currency and payment
Germany uses the Euro (EUR). Cards are widely accepted in Bremen hotels, restaurants and larger stands, but some smaller exhibitors and food stalls may prefer cash, so carry a little for the fairground.
Language
German is the local language and most fair communications are in German. English is widely understood in hotels and by many travel exhibitors, and destination stands often have English-speaking staff.
Tipping
Service is included in bills, but rounding up or leaving around 5-10 percent is customary in restaurants and cafes, and for taxi drivers. Tip directly when paying rather than leaving coins on the table.
Shopping hours
Sunday is traditionally a quiet retail day in Germany, though the fair itself trades across the weekend. Plan any city shopping around weekday or Saturday opening hours.
Weather and packing
Early November in Bremen is late autumn: cool, damp and changeable, with short daylight hours. Pack waterproof layers, an umbrella and comfortable shoes for walking between halls on Bürgerweide.
Arriving at the fair
The Bremen Hauptbahnhof-Nord/Messe stop is the public transport stop for the fairground, and on-site parking is available at MESSE BREMEN. Arriving before doors open helps you clear queues and catch the first talks.
Local etiquette
Bremen is a relaxed, walkable city. Queues are respected, public transport tickets should be validated where required, and quiet hours apply at night in residential areas - useful if you are staying in a city-centre apartment.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Bremen; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Bremen Airport: Bremen's city airport and the closest option for ReiseLust. Tram and bus services connect the terminal with the city centre and the Hauptbahnhof-Nord/Messe stop; a taxi to the fairground typically takes around 15-20 minutes depending on traffic. Distances and times are approximate - confirm live schedules and fares before travel.; Hamburg Airport: A larger alternative with more direct routes. Intercity rail from Hamburg to Bremen Hauptbahnhof takes roughly an ho
Hotel → venue: Precinct hotels near MESSE BREMEN: Bremen city centre / Hauptbahnhof: Bremen city centre / Hauptbahnhof; Bremen city centre / Bürgerpark: Bremen city centre / Bürgerpark; Bremen city centre / airport: Bremen city centre / airport.
Ride-hail: Ride-hailing apps are commonly used in Bremen; confirm local availability before travel.
Public transit: Bremen Hauptbahnhof-Nord/Messe is the named stop serving MESSE BREMEN; Bremen Airport (BRE) links to this stop by public transport per fromto.travel and Rome2rio route listings.
Parking: On-site parking is available at MESSE BREMEN; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November
Temperature: Cool late-autumn temperatures typical of Bremen in November; confirm current figures on weather-and-climate.com or weatherspark.com before travel.
Seasonality: November is a wet, low-sunshine month in Bremen; expect frequent rain and short daylight.
Packing: Pack waterproof outer layers, warm mid-layers and cobblestone-ready comfortable shoes; Bremen packing guides recommend rain protection for November visits.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at ReiseLust usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days before
Check ticket prices and opening hours on reiselust-bremen.de. Early-bird visitor tickets were offered at EUR 10 until 6 September 2026, with regular tickets at EUR 13 online and EUR 16 at the door, so buy online if the advance rate is still live.
12 days before
Download the Vortragsprogramm (stage programme) and shortlist the destination talks, cruise presentations and outdoor-themed sessions you want to sit in on, then build a rough hall route around them.
10 days before
Book accommodation in Bremen. Options close to MESSE BREMEN include B&B HOTEL Bremen-City (about 370 m from the venue), Flemings Hotel Bremen-Hauptbahnhof and MEININGER Hotel Bremen Hauptbahnhof; nearby rates were indicative from about EUR 88-103 per night for 2 nights in early November 2026.
7 days before
Fix your travel plan to Bremen Hauptbahnhof or Bremen Hauptbahnhof-Nord/Messe, and confirm rail or flight connections into Bremen Airport (BRE). Trams run from the airport towards the city and the Hauptbahnhof-Nord/Messe stop.
5 days before
Write a shortlist of the destinations, cruise lines or tour operators you want to compare, and note the questions to ask about dates, group sizes and deposit terms - bringing a list saves time at busy stands.
3 days before
Check the Bremen November forecast and pack waterproof layers, an umbrella and comfortable shoes; the fairground at Bürgerweide involves plenty of walking between halls.
1 day before
Confirm your ticket, save it offline on your phone, and check the tram route to the Hauptbahnhof-Nord/Messe stop so you can arrive when the doors open on day one.
On show days
Collect a hall plan at MESSE BREMEN, work the destination and Outdoorwelt stands against your shortlist, and book any talks you do not want to miss; ask exhibitors for printed catalogues or seasonal price lists to take home.
Networking spots
2ReiseLust registration concourse
MESSE BREMEN
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
MESSE BREMEN
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€140.00
- Per diem × 2€150.00
Estimated total€290.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether ReiseLust fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When is ReiseLust 2026 in Bremen?
ReiseLust 2026 runs 6-8 November 2026 at MESSE BREMEN in Bremen, Germany, per the official site reiselust-bremen.de.
Where is ReiseLust held?
The fair is held at MESSE BREMEN. The public transport stop for the venue is Bremen Hauptbahnhof-Nord/Messe.
What can visitors see at ReiseLust?
ReiseLust is a consumer holiday fair covering international destinations, outdoor and adventure travel, and cruise and river travel, with an Outdoorwelt area and a stage lecture programme (Vortragsprogramm) featuring destination talks.
How do I get to MESSE BREMEN?
The venue is served via Bremen Hauptbahnhof-Nord/Messe. Bremen Airport (BRE) links to this stop; the organiser publishes a getting-here page on reiselust-bremen.de.
Are tickets available for ReiseLust?
The organiser has published Early-Bird tickets and ticket information on reiselust-bremen.de; check the official site for current prices and opening hours.
Can companies exhibit at ReiseLust?
Yes. Travel operators, tourism boards, cruise lines and outdoor suppliers can register via the exhibit page on reiselust-bremen.de.
Glossary
- ReiseLust Bremen
- The public autumn travel and leisure fair held at MESSE BREMEN, aimed at holidaymakers researching and booking trips in person rather than at trade buyers only. The 2026 edition runs 6-8 November 2026.
- MESSE BREMEN
- The fairground on Bürgerweide in central Bremen that hosts ReiseLust. It is served by the Bremen Hauptbahnhof-Nord/Messe public transport stop, a short ride or walk from Bremen Hauptbahnhof.
- Vortragsprogramm (stage programme)
- The rolling talk programme on the ReiseLust stages, where tour operators, destination representatives and travel journalists present destinations, itineraries and seasonal offers to visiting consumers.
- Outdoorwelt
- The outdoor, active-travel and adventure section of the fair, where hiking, cycling, camping and trekking specialists present routes, gear and guided trips for the coming season.
- Kreuzfahrt (cruise travel)
- Cruise travel, one of the core booking categories at ReiseLust. River and ocean cruise operators use the fair to present 2027 sailings and onboard offers to consumers who book face to face.
- Studienreise (study or themed tour)
- A guided, knowledge-led group journey - for example cultural, botanical, birdwatching or history tours - typically sold by specialist tour operators present at ReiseLust.
- Rundreise (touring holiday)
- A multi-stop escorted or self-drive itinerary, such as a coach circuit or a fly-drive route, a common product family among the tour operators exhibiting in Bremen.
- Frühbucherrabatt (early-bird discount)
- A reduced ticket or booking price for early commitment. For ReiseLust 2026, early-bird visitor tickets were offered at EUR 10 until 6 September 2026, against EUR 13 online and EUR 16 at the door.
- Reisebüro (travel agency)
- A high-street or online travel agency. Agencies and travel consortiums use ReiseLust to meet clients in person and package the offers shown by destination and operator stands.
- Wohnmobil und Caravan (motorhome and caravan)
- Motorhome, campervan and caravan travel, covering vehicle hire, campsites, ferry crossings and touring routes - a category that pairs naturally with the Outdoorwelt area.
- Messeticket / Tageskarte (fair ticket / day ticket)
- The admission ticket for a single day or the full run of the fair. For ReiseLust 2026, tickets were priced at EUR 10 early bird, EUR 13 online and EUR 16 at the door; check the organiser site for current terms.
- Reisemesse (travel fair)
- The German term for a consumer or trade travel exhibition. ReiseLust is a regional example, focused on bookable holidays and leisure travel for visitors from Bremen and north-west Germany.
1
2
3
4
5
6
7
8
9
10
11
12
Also known as
Alternate names and search phrases for this event.
- ReiseLust
- ReiseLust 2026
- ReiseLust Bremen
- ReiseLust Bremen 2026
- ReiseLust travel fair
- ReiseLust travel expo
- travel fair Bremen
- travel expo Bremen 2026
- Bremen travel show
- travel trade show Bremen
8 more alternate names hidden
Trust footer
Sources
4
References
3
Publishers
0
Date checked
1
M3B GmbH
- event_website
2
ReiseLust
- event_social
- event_social
3
Messe Bremen
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.