Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Reise + Camping 2027 is North Rhine-Westphalia's largest travel fair, taking place at Messe Essen. The event showcases a variety of vehicles and accessories for mobile travel, including caravans, campers, tents, and outdoor equipment.
Visitors can explore numerous travel destinations and participate in engaging programs tailored for families and outdoor enthusiasts. Reise + Camping 2027 takes place in Essen, Germany.
TL;DR
- 1Dates and Venue: Reise + Camping 2027 runs from February 24 to 28, 2027 at Messe Essen, Germany.
- 2Scale and Focus: This event is the largest travel fair in North Rhine-Westphalia, showcasing a wide range of camping and travel options.
- 3Organiser: Hosted by Messe Essen, more details can be found at their official website.
- 4Buyer Authority: Attracting camping enthusiasts, outdoor adventurers, and travel planners.
- 5Entry: Registration is required; check the official site for details.
Why visit
Attendees can discover the latest trends in camping and travel, network with industry professionals, and gain insights into new products and services. The fair offers a unique opportunity to experience hands-on demonstrations and interact with exhibitors directly. With a focus on mobile travel, visitors will find a wide array of options to enhance their outdoor adventures, from innovative camping gear to travel packages.
Why exhibit
Exhibitors at Reise + Camping 2027 can showcase their products to a targeted audience of camping and travel enthusiasts, gaining valuable exposure and generating leads. The event provides a platform for networking with potential partners and customers, enhancing brand visibility in the outdoor market. Participating in this fair allows companies to engage with a passionate audience and demonstrate their latest innovations in camping and travel.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Motorhome and caravan owners comparing 2027 model layouts, awnings, vehicle technology and upgrade options before the camping season.
Campervan and van-conversion buyers, including first-time buyers researching compact layouts, rental-to-buy options and off-grid power.
Camping and outdoor families planning tent, trailer-tent and holiday-park trips, with children's gear and campsite shortlists.
Cyclists, hikers and active holidaymakers looking for bike routes, e-bike touring, hiking destinations and guided outdoor packages.
Holiday planners and destination travellers comparing European regions, ferries, tunnel crossings, campsites and package travel.
Caravan club members and camping association representatives sourcing club sites, rallies, technical accessories and community information.
Senior travellers and long-stay campers interested in winter campsites, accessibility, insurance and motorhome stopovers.
Travel agency and campsite booking staff sourcing destination brochures, pitch inventory and package partners for client enquiries.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Caravan and motorhome manufacturers and dealers presenting 2027 model ranges, layouts and vehicle technology.
Campervan converters, van rental fleets and motorhome-sharing platforms targeting first-time and repeat renters.
Awning, tent, camping furniture and outdoor equipment brands showing seasonal product lines and accessory fitments.
Campsites, holiday parks and motorhome stopover operators promoting pitches, cabins and multi-night packages.
Tourism regions, destination marketing boards, ferry and tunnel operators, and travel tour operators selling holiday destinations.
Bike, e-bike and outdoor activity brands presenting touring routes, guided trips and cycle-carrying accessories.
Vehicle technology, power, heating, sanitation and connectivity suppliers for campervans and caravans.
Insurance, finance, breakdown-cover and campsite-booking service providers supporting trip planning and vehicle ownership.
Product categories
Key solution areas showcased across the event.
Motorhomes and caravans: semi-integrated, integrated, alcove and compact models, plus new and pre-owned dealer inventory.
Campervans and van conversions: compact layouts, pop-top roofs, 4x4 campers and rental fleet vehicles.
Tents and trailer tents: family tents, inflatable tents, camping furniture, sleeping systems and outdoor cooking.
Awning and vehicle accessories: awnings, bike racks, roof boxes, towing mirrors, levelling ramps and security equipment.
Campsites and holiday parks: pitches, cabins, glamping, seasonal rates and campsite booking platforms.
Travel destinations: European regions, coastal and mountain holidays, city breaks, spa and wellness travel, and guided tours.
Cycling and hiking holidays: e-bike touring, long-distance cycle routes, hiking packages and outdoor activity operators.
Ferries, tunnels and cross-border travel: Channel crossings, Scandinavian and Baltic routes, and vehicle-friendly travel bookings.
Vehicle technology and on-board systems: solar and lithium power, heating, water systems, refrigeration, connectivity and navigation.
Travel services and ownership support: insurance, finance, breakdown cover, roadside assistance and campsite club memberships.
Location & Facilities
Venue
Messe Essen
Essen, Germany
Facilities
Parking
Messe Essen in Essen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Essen in Essen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Essen for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Row stand per square meter
95General admission
Corner stand per square meter
100General admission
Head stand per square meter
102General admission
Block stand per square meter
107
Who runs the show
Organisers
Messe Essen
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Essen, Germany
Why it matters
Attending Reise + Camping 2027 on 2027-02-24 to 2027-02-28 in Essen lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Ramada by Wyndham Essen
4-star
Essen4.2
Mercure Hotel Plaza Essen
4-star
Essen4.5
Four Points Flex by Sheraton Essen
3-star
Essen4.4
Holiday Inn - the niu, Cobbles Essen by IHG
midscale
Essen4.4
B&B Hotel Oberhausen am Centro
budget
Oberhausen (Centro)4.2
Garner Hotel Essen - Messe by IHG
midscale
Essen (Messe)4.1
Local transport
Get around the city with these convenient transport options.
U-Bahn
Estimated costApprox. EUR 3.60 single VRR A-level ticket
Best forEssen Hauptbahnhof to Messe station on U11
Most direct public transport option to the fairground; validate the ticket before boarding and confirm show-week service frequency with VRR.
S-Bahn
Estimated costApprox. EUR 13.90 single VRR D-level ticket
Best forDüsseldorf Airport to Essen Hauptbahnhof on S1 or regional train
Use the SkyTrain from the terminal to Düsseldorf Flughafen station; then change to U11 at Essen Hauptbahnhof for Messe.
Taxi
Estimated costApprox. EUR 15-20 metered fare
Best forEssen Hauptbahnhof to Messe Essen
Useful with luggage or in rain; confirm the drop-off entrance with the driver because Messe Essen has multiple gates.
Taxi
Estimated costApprox. EUR 65-80 metered fare
Best forDüsseldorf Airport to Messe Essen
Best for small groups with luggage; traffic on the A52 can extend the journey during peak hours.
Parking
Estimated costApprox. EUR 6-8 per day
Best forMesse Essen on-site parking
Paid parking is available at the venue; rates and space availability should be confirmed on the Messe Essen website before travel.
VRR 24-hour ticket
Estimated costApprox. EUR 8.50 for a VRR 24-hour A-level ticket
Best forEssen city zone and Rhine-Ruhr network
Useful if you plan multiple trips between hotel, Messe and city centre; check zone coverage before buying.
Tram and bus
Estimated costApprox. EUR 3.30-3.80 short-distance VRR ticket
Best forRüttenscheid and Essen city centre to Messe
Several tram and bus routes connect Rüttenscheid with the fairground; use the VRR app for the closest stop to your hotel.
taxi
Estimated costApprox. EUR taxi/rideshare from DUS to venue (estimate; confirm before travel)
Best forDüsseldorf Airport (DUS) to Messe Essen
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Essen in late February is typically cold and grey, with daytime temperatures around 4-8 C and nighttime lows near 0 C. Rain, drizzle and occasional snow showers are common, and wind can make the walk between halls feel colder. Pack waterproof footwear, a compact umbrella and layers rather than formal clothing; the fairground involves long indoor walking distances but exposed paths between entrances and parking areas.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language at the fair
German is the working language at most stands, and English is widely spoken by major vehicle manufacturers and tourism boards. A simple 'Guten Tag' opens conversations; ask for English brochures if technical vehicle terms are unclear.
Payments and cash
The euro is the currency, and cards are accepted at most exhibitor stands and Messe Essen counters. Keep some coins or small notes for lockers, transit machines and small campsite stalls that may prefer cash.
Sunday rhythm in Essen
Most shops close on Sundays in Essen, so buy supplies on Saturday. Restaurants in Rüttenscheid and the city centre are busier during show week, especially in the evening, so reserve a table for larger groups.
Tipping and service
Round up taxi fares and leave 5-10 percent in restaurants. Counter service does not require a tip. Service is direct but friendly, and casual, practical clothing is normal at the fairground.
Local style and the Ruhr
The Ruhr region is informal, and comfortable shoes matter more than business dress at Messe Essen. Rüttenscheid has a dense cafe and restaurant strip near the venue, while industrial heritage sites such as Zollverein are a short trip from the city centre.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Essen; confirm ground transport on the organiser site.
Visa
Germany applies Schengen-area entry rules. Business visitors who need a visa use the Schengen business visa route; short-stay travellers should also check EES digital entry registration and ETIAS information. Confirm your nationality-specific requirement before booking.
Processing: Varies by nationality; apply several weeks before travel.
Official German missions portal lists the Schengen business visa, EES digital registration of entry into the Schengen area, ETIAS information and an airport transit visa. Processing time and fee were not stated in the captured pages, so confirm them with the German mission handling your application.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Essen; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Messe Essen: Essen: Ramada by Wyndham Essen; Essen: Mercure Hotel Plaza Essen; Essen: Four Points Flex by Sheraton Essen.
Ride-hail: Ride-hailing apps are commonly used in Essen; confirm local availability before travel.
Public transit: From Essen Hauptbahnhof, take U-Bahn U11 toward Messe/Gruga and alight at Messe station; the journey is about 8 minutes. From Düsseldorf Airport, use the SkyTrain to Düsseldorf Flughafen station, then S-Bahn S1 or a regional train to Essen Hauptbahnhof, and change to U11. VRR tickets cover the whole trip; validate before boarding and check the VRR app for show-week service changes.
Parking: On-site parking is available at Messe Essen; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Approx. 0-8 C across late February, with colder nights and wind-chill; daytime highs may reach 8 C in milder spells.
Seasonality: February is a grey, showery month in Essen, with repeated light rain and damp pavements. Build in indoor hall time, carry a compact umbrella or waterproof shell and wear shoes that handle wet ground between parking areas and entrances.
Packing: February 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Reise + Camping 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm dates and opening hours
T-2
Book a refundable hotel
T-3
Shortlist exhibitors by hall
T-4
Book flights or rail to Essen
T-5
Plan VRR local travel
T-6
Prepare vehicle questions
T-7
Download tickets and hall map
T-8
Check the weather and pack
T-9
Set a meeting schedule
T-10
Arrive early at Messe
T-11
Follow up on quotes
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe Essen
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Reise + Camping 2027 registration concourse
Messe Essen
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Essen
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 95 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 95 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Reise + Camping 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Camping solutions and benchmarking suppliers at Reise + Camping 2027 in Essen.
Min. budget
$557.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Camping products who need qualified meetings with the event's trade audience.
Min. budget
$2,506.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Essen show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is Reise + Camping Essen?
Reise + Camping Essen is a public holiday, travel and camping fair at Messe Essen. It combines destination travel with caravanning, motorhome and camping equipment, so visitors can compare vehicles, campsites, gear and holiday regions in one venue.
When is the next edition?
The next edition is scheduled for late February 2027. Confirm exact dates, opening hours and any preview day on reise-camping.de before booking travel.
Where is Messe Essen?
Messe Essen is in the Rüttenscheid district of Essen, Germany. The venue is reached by U-Bahn U11 from Essen Hauptbahnhof to Messe station, or by car via the A52 and local road network.
Is the fair public or trade-only?
It is a public consumer fair with a trade dimension. Dealers, campsites and tourism boards sell to end consumers, while suppliers and destination managers also use the show for B2B meetings.
Can I buy a caravan or motorhome at the show?
Yes. Dealers present new and pre-owned vehicles, and contracts, financing and delivery are handled directly with the exhibiting dealer. Visitors should compare layouts, payload, warranty terms and delivery dates before signing.
How do I get from Düsseldorf Airport to Messe Essen?
Take the SkyTrain to Düsseldorf Flughafen station, then S-Bahn S1 or a regional train to Essen Hauptbahnhof, and change to U-Bahn U11 to Messe. Allow about 60 to 75 minutes door to door.
Is there parking at Messe Essen?
Yes, paid on-site parking is available at Messe Essen. Weekend afternoons are busiest, so arrive early or use the U11 from Essen Hauptbahnhof to avoid queueing.
Should I book a hotel early?
Yes. Show week in late February fills hotels in Rüttenscheid and central Essen. Refundable rates near the U11 line are a practical hedge if your travel dates are not fixed.
Is the show useful for camping beginners?
Yes. Entry-level campervans, tent gear, campsite booking desks and rental providers are represented. Start with a hall plan, shortlist three or four stands and ask about total cost of ownership and storage.
What language do exhibitors speak?
German is dominant, and major manufacturers and tourism boards usually have English-speaking staff. Ask for English brochures or arrange an English-speaking appointment in advance for detailed vehicle discussions.
Can I reach the show by train from other German cities?
Yes. Essen Hauptbahnhof is a major Ruhr hub with IC and ICE connections, and U-Bahn U11 connects the station to Messe. VRR tickets cover local onward travel.
Glossary
- Motorhome (Wohnmobil)
- A self-propelled leisure vehicle with living, sleeping and kitchen space. At Reise + Camping Essen, models range from compact semi-integrated vans to large integrated motorhomes.
- Caravan
- A towed leisure vehicle with living quarters, hitched to a car. Layouts, weight classes and towing equipment are a core part of the Essen show.
- Campervan
- A van-based camper, usually smaller than a motorhome and often with a pop-top roof or compact wet area. Popular with first-time buyers and weekend travellers.
- Pitch (Stellplatz)
- A designated overnight bay at a campsite or motorhome stopover. Pitch size, electricity and waste disposal are key booking details.
- Awning
- A canvas extension attached to a caravan or motorhome to create extra living space. Exhibitors show privacy rooms, storm straps and electric awning drives.
- CEE hook-up
- A standard European campsite electricity connection, typically blue 16A. Adapters, cables and polarity testers are common accessory purchases at the show.
- Trailer tent (Faltcaravan)
- A folding camping trailer that opens into a tent-like living space. A lower-cost alternative to a caravan for occasional camping trips.
- Holiday park
- A resort-style campsite with cabins, mobile homes, pools and facilities. Destination operators use the fair to promote family and long-stay packages.
- Motorhome stopover
- A short-stay overnight parking area for motorhomes, often near towns or attractions. It is distinct from a full campsite with showers and reception.
- Grey water
- Waste water from sinks and showers, disposed of at campsite or stopover service points. Vehicle technology stands show tanks, sensors and disposal systems.
- VRR
- The Rhine-Ruhr transport authority covering Essen. VRR tickets cover U-Bahn, tram, bus and regional trains within the network.
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Also known as
Alternate names and search phrases for this event.
- Essen travel show
- travel and camping fair
- outdoor equipment expo
- Reise + Camping 2027 Essen 2027
- Reise 2027
- Reise Essen 2027
- Essen Germany
- Travel and Camping Essen 2027
- Outdoor Equipment Essen 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.