Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
REFRIGAIR EXPO 2027 is set to be the largest HVAC-R exhibition in Morocco, bringing together professionals from air conditioning, ventilation, and refrigeration sectors.
Scheduled for January 27 to 29, 2027, at the Exhibition Center Office Of Changes in Casablanca, this event will showcase the latest innovations and technologies in the industry.
Organized by Smart Expos & Events Morocco in partnership with AMPF, it aims to foster collaboration and growth within the HVAC-R ecosystem.
TL;DR
- 1Dates and Venue: REFRIGAIR EXPO 2027 takes place from January 27 to 29, 2027, at the Exhibition Center Office Of Changes in Casablanca, Morocco.
- 2Scale and Focus: This event is Morocco's largest HVAC-R expo, attracting industry professionals and exhibitors.
- 3Organiser: The expo is organized by Smart Expos & Events Morocco in collaboration with AMPF.
- 4Buyer Authority: Professionals from the HVAC-R sector, including manufacturers, integrators, and investors, will attend.
- 5Entry: Registration is available online for both visitors and exhibitors.
Why visit
Attendees will have the opportunity to discover cutting-edge technologies and innovations in HVAC-R. Professionals from the HVAC-R sector, including manufacturers, integrators, and investors, will attend. Registration is available online for both visitors and exhibitors.
Why exhibit
Exhibiting at REFRIGAIR EXPO 2027 offers unparalleled visibility to a targeted audience of industry professionals. Companies can showcase their latest products and solutions, engage in B2B meetings, and build strategic partnerships. This platform is ideal for enhancing brand recognition and expanding market reach.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Refrigeration and HVAC contractors specifying or installing commercial and industrial systems for Moroccan projects.
Technical directors and maintenance managers from supermarket chains, food processing plants, hotels and hospitals with cold storage or comfort cooling needs.
Cold-chain and logistics operators buying transport refrigeration, cold rooms and temperature-monitoring systems.
Distributors and wholesalers of HVAC-R equipment looking for regional agencies or new product lines.
Consulting engineers and MEP designers sourcing chillers, VRF, ventilation and controls for building projects.
Facility and energy managers assessing refrigerant transition, efficiency upgrades and aftermarket service.
Public-sector and infrastructure buyers involved in cold-chain, health and food-security programmes.
Investors and market entrants researching Morocco's HVAC-R and cold-logistics growth.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of compressors, condensing units, evaporators, chillers and other HVAC-R equipment.
Commercial and industrial refrigeration OEMs, including cold-room, display-case and refrigeration-pack builders.
Ventilation, air-handling and indoor-air-quality equipment makers.
Refrigerant, lubricant and leak-detection suppliers serving the transition to lower-GWP refrigerants.
Cold-chain and transport refrigeration suppliers, including refrigerated body builders and temperature-monitoring vendors.
Controls, BMS and IoT monitoring providers for refrigeration and HVAC systems.
Tools, installation materials and service companies looking for distributors in Morocco and West Africa.
Training bodies and certification providers for refrigeration technicians and HVAC engineers.
Product categories
Key solution areas showcased across the event.
Commercial refrigeration: display cases, bottle coolers, walk-in cold rooms, blast chillers and supermarket refrigeration packs.
Industrial refrigeration: ammonia and CO2 systems, compressors, condensers, evaporators, pressure vessels and controls for food processing, cold storage and logistics.
HVAC equipment: VRF and split systems, chillers, air handling units, fan coils, rooftop units and hydronic heating for residential, commercial and hospitality projects.
Ventilation and indoor air quality: AHUs, heat recovery, ducting, filters, kitchen extraction and building ventilation controls.
Refrigerants and chemicals: HFC, HFO and natural refrigerant blends, lubricants, leak detection and recovery equipment.
Cold chain and transport refrigeration: refrigerated vans and truck bodies, transport units, temperature monitoring and last-mile cold logistics.
Controls, monitoring and IoT: BMS integration, refrigeration controllers, remote monitoring, energy dashboards and leak alerts.
Installation, tools and services: brazing and recovery tools, insulation, pipework, vacuum equipment, maintenance contracts and technician training.
Location & Facilities
Venue
Exhibition Center Office Of Changes
Casablanca, Morocco
Facilities
Parking
Exhibition Center Office Of Changes in Casablanca typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Exhibition Center Office Of Changes in Casablanca typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Exhibition Center Office Of Changes for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Smart Expos & Events Morocco with AMPF, REFRIGAIR EXPO connects manufacturers, integrators
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Casablanca, Morocco
Why it matters
On 2027-01-27 to 2027-01-29, REFRIGAIR EXPO in Casablanca covering Commercial refrigeration systems and solutions., Residential air conditioning units., Ventilation and air quality system gives construction buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · MAD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Movenpick Hotel Casablanca
5-star
Casablanca city centerAbout 3.1 mi from CICEC to venueUSD 230–265 / night
5-star city-center option; Google Hotels showed no live price until dates are set. Confirm rates and transfer time for 27-31 January 2027.
Breakfast (paid), free Wi-Fi, free parking, outdoor pool, hot tub, air conditioning, fitness center, spa
Radisson Blu Hotel, Casablanca City Center
Upscale
Casablanca city centerCasablanca city center; transfer time to CICEC not captured to venueUSD 150–202 / night
Listed on Google Hotels as a city-center option with a high guest rating badge. Distance and live rate not captured; confirm before booking.
City-center upscale hotel; confirm breakfast, parking and Wi-Fi terms at booking
Hotel Kenzi Sidi Maarouf
4-star
Sidi MaaroufAbout 0.5 mi from CICEC to venueUSD 66–80 / night
Closest captured option to the venue. Google Hotels showed about USD 72 per night, roughly 18% below the hotel's usual rate for the dates checked.
Business-class hotel near the fairground; confirm breakfast and parking at booking
Hilton Garden Inn Casablanca Sud
4-star
Casablanca south, near Sidi MaaroufAbout 2.7 mi from CICEC to venueUSD 80–95 / night
Google Hotels showed about USD 86 per night for the dates checked. A short taxi ride from the fairground.
Midscale business hotel with on-site dining; confirm parking and breakfast terms at booking
Local transport
Get around the city with these convenient transport options.
Train (ONCF from CMN airport)
Estimated costCost TBA
Best forCasablanca Mohammed V Airport station to Casa Voyageurs, then taxi or tram onward to CICEC
The airport terminal has an ONCF station serving Casablanca. Buy a ticket at the station and keep time for the onward transfer on Route d'El Jadida.
Tram (Casa Tramway)
Estimated costCost TBA
Best forCasa Tramway network toward southern Casablanca, then a short taxi or walk to CICEC
Casa Tramway and Casabusway operate the city's tram and bus network. CICEC sits on Route d'El Jadida, so plan a tram or bus to a nearby stop plus a short taxi.
Bus (Casabusway and city buses)
Estimated costCost TBA
Best forCentral Casablanca bus and Casabusway routes toward Sidi Maarouf and Route d'El Jadida
Bus routes are useful for budget transfers but slower at peak hours. Check Moovit for the stop nearest CICEC on your travel day.
Petit taxi (central Casablanca to CICEC)
Estimated costCost TBA
Best forCity-center hotels to CICEC via Bd Ghandi or Route d'El Jadida
Google Maps driving times from central hotel origins show 14-17 minutes off-peak; traffic on Bd Ghandi can lengthen the trip. Keep small MAD notes for the fare.
Airport taxi (CMN to CICEC)
Estimated costCost TBA
Best forCasablanca Mohammed V International Airport (CMN) to CICEC
Use an official airport taxi rank rather than unmarked cars. For late arrivals, a pre-booked transfer is easier than negotiating a fare.
Ride-hailing (Careem or inDrive)
Estimated costCost TBA
Best forCity-center hotels to CICEC via the app pickup point
Ride-hailing apps are used in Casablanca and quote fares in MAD. Confirm the pickup point at your hotel and allow extra time during show opening hours.
On-site parking at CICEC
Estimated costCost TBA
Best forVisitor and exhibitor car parks at the exhibition center
Parking is available at CICEC. Arrive early on opening day and keep cash for any day tariff; coaches and vans should use the designated drop-off.
Pre-booked private transfer
Estimated costCost TBA
Best forCMN airport to CICEC or your hotel, with meet-and-greet
Useful for teams with demo equipment or late arrivals. Book through a licensed operator and confirm the vehicle size for luggage and stand materials.
Weather
Late January in Casablanca is mild and can be wet. Plan for daytime temperatures around 15-18 C and nights near 9-11 C, with a realistic chance of rain during the 27-31 January 2027 show window. The free-source digest did not return a live forecast, so check a local forecast in the final week. Bring a compact umbrella and allow extra time for road transfers on wet mornings.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Morocco's main mobile operators, Maroc Telecom, Orange and inwi, sell prepaid SIM and eSIM plans at Casablanca Mohammed V airport and in city shops; passport registration is required. 4G coverage is broad across Casablanca and Sidi Maarouf. Confirm venue Wi-Fi access with the organiser or your exhibitor host before relying on it for stand demos, and carry a power adapter for Moroccan type C/E sockets at 220 V.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and greetings
Arabic and French are the working languages in Casablanca business settings; English is common in the exhibition sector. A simple greeting and business card exchange set a good tone.
Dress and etiquette
Business dress is conservative in Casablanca; smart casual works for the fairground. Keep alcohol consumption to licensed hotel venues and respect local customs during the working week.
Currency and payments
The Moroccan dirham (MAD) is the local currency. Carry small notes for taxis and parking, and confirm card acceptance with individual stands and venues.
Business hours
Moroccan offices typically work Monday to Friday with a longer midday break, and many businesses shorten hours on Friday afternoon. Schedule meetings in the morning where possible.
Tipping
Tipping is customary for taxi drivers, hotel staff and restaurant servers; small MAD notes are useful. Confirm whether service is included on restaurant bills.
Ramadan timing
Ramadan is expected to begin after the January 2027 show dates, so normal business hours should apply during the fair. Check dates if you extend your stay into February.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Captured Google Flights results price economy tickets to Casablanca Mohammed V (CMN) for 27-31 January 2027 with taxes and fees included for one adult; bag fees and seat charges are extra. New York has a nonstop Royal Air Maroc/American option, while Europe, East Asia and Oceania routings connect via CDG, LIS, AUH, DOH or DXB. Book 3-5 months ahead for the best MAD fares, re-check prices when bookings open, and allow at least 3 hours for connections at Gulf or European hubs. Confirm the baggage allowance for demo equipment before ticketing.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Casablanca; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Exhibition Center Office Of Changes: Casablanca city center: Movenpick Hotel Casablanca; Casablanca city center: Radisson Blu Hotel, Casablanca City Center; Sidi Maarouf: Hotel Kenzi Sidi Maarouf.
Ride-hail: Careem and inDrive operate in Casablanca and quote fares in MAD before pickup. Ride-hailing is convenient for hotel-to-CICEC trips, but availability can tighten during show opening and closing hours. Keep small cash notes for petits taxis and confirm the pickup point at larger hotels. For late-night airport arrivals, a pre-booked transfer is more reliable than relying on an app.
Public transit: Casa Tramway and Casabusway buses cover central Casablanca, with single tram journeys costing approx. MAD 6-8 and bus journeys approx. MAD 5-7. CICEC sits on Route d'El Jadida, so the practical route is a tram or bus to a nearby stop plus a short taxi to the fairground. Use Moovit or the Casa Tramway site to check the closest stop and frequency on your travel day, and allow extra time at peak hours.
Parking: CICEC has on-site parking for visitors and exhibitors. Arrive 30-45 min before your first meeting on busy days, keep MAD cash for any day tariff, and confirm whether your exhibitor badge includes parking. Coaches and vans should use the designated drop-off and confirm access with the venue in advance.
Weather
Plan and pack for the event climate.
Month: Late January 2027 (27-31 January)
Temperature: Approx. 9-18 C from night to afternoon; Casablanca is mild and coastal, so evenings feel damp. Confirm the local forecast in the final week before travel.
Seasonality: Atlantic winter: January typically brings roughly 60-80 mm of rain across several wet days. Expect a realistic chance of showers on show days and allow extra time for road transfers on Route d'El Jadida.
Packing: Pack layers: a light sweater or jacket for 9-12 C evenings, a water-resistant outer layer and compact umbrella, comfortable shoes for concrete hall floors, and a warm layer for air-conditioned halls. Bring a universal adapter for Moroccan type C/E sockets at 220 V and a notebook for stand meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at REFRIGAIR EXPO usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
T-10: Build a target exhibitor shortlist by category: commercial refrigeration, industrial refrigeration, cold chain, HVAC, ventilation and controls.
Day 2
T-9: Message priority exhibitors to request meetings and confirm which hall they are in.
Day 3
T-8: Review the conference and side-event schedule for sessions on refrigerant transition, energy efficiency or cold-chain regulation.; T-7: Arrange travel insurance and confirm medical cover in Morocco.
Day 4
T-6: Buy a Moroccan eSIM or check roaming rates with your operator.; T-5: Pack layers, a water-resistant jacket, comfortable shoes and a notebook for stand meetings.
Day 5
T-4: Download the Casa Tramway and Moovit apps and save the route from your hotel to CICEC.; T-3: Change a small amount of MAD for taxis and parking; cards are widely accepted but not everywhere.
Day 6
T-2: Reconfirm meeting times and print or download the floor plan.; T-14 (13 January 2027): Register or confirm your visitor badge on the organiser site and save the confirmation QR code offline.; T-1: Check the Casablanca forecast and confirm your airport transfer time.
Day 7
T-13: Book flights into Casablanca Mohammed V (CMN) and compare the ONCF airport train against a fixed-price taxi transfer.
Day 8
T-12: Reserve a hotel in Sidi Maarouf if you want to walk to CICEC; city-center options need a daily transfer.
Day 9
T-11: Check passport validity (six months), visa status, and print hotel and return-ticket confirmations.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Exhibition Center Office Of Changes
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2REFRIGAIR EXPO registration concourse
Exhibition Center Office Of Changes
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Exhibition Center Office Of Changes
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsMAD 190.00
- Per diem × 2MAD 150.00
Estimated totalMAD 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether REFRIGAIR EXPO fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For REFRIGAIR EXPO, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Commercial refrigeration systems and solutions. and Residential air conditioning solutions and benchmarking suppliers at REFRIGAIR EXPO in Casablanca.
Min. budget
$680.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Commercial refrigeration systems and solutions. and Residential air conditioning products who need qualified meetings with the event's trade audience.
Min. budget
$3,060.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Casablanca show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where is the exhibition held in Casablanca?
The venue is the Exhibition Center Office Of Changes, also known as CICEC (Parc d'Expositions de l'Office des Changes), in Casablanca, Morocco. Its official venue pages are published by the Office des Changes on oc.gov.ma.
How do I get from Casablanca Mohammed V Airport to the venue area?
Mohammed V International Airport (CMN) has a train station inside the terminal that connects to central Casablanca; from there take a taxi or the Casa Tramway toward the fairground district. Driving from central hotels to the venue is about 14-17 minutes over 8.5-10.3 km.
Which hotels are closest to the venue?
Captured Google Hotels results put Hotel Kenzi Sidi Maarouf about 0.5 mi from the Exhibition Center Office Of Changes, Hilton Garden Inn Casablanca Sud about 2.7 mi away, and the Movenpick Casablanca about 3.1 mi away in the city center.
What is the local currency and how do I pay on site?
The local currency is the Moroccan dirham (MAD). Captured hotel rates and airfares are quoted in US dollars and MAD respectively; confirm the organiser's accepted payment methods for on-site services before travelling.
Glossary
- HVAC-R
- Heating, ventilation, air conditioning and refrigeration - the combined sector covered at Refrigair Expo.
- COP (Coefficient of Performance)
- Ratio of cooling or heating output to energy input; a core efficiency metric for chillers, heat pumps and refrigeration packs.
- GWP (Global Warming Potential)
- A measure of how much a refrigerant contributes to climate change relative to CO2; drives the shift to HFOs and natural refrigerants.
- F-gas regulation
- Rules limiting high-GWP fluorinated refrigerants; exporters to the EU and other regulated markets must track refrigerant choice and leak management.
- CO2 transcritical system
- A refrigeration system using CO2 above its critical point, common in supermarkets and cold storage as a low-GWP alternative.
- Ammonia (NH3) plant
- Industrial refrigeration system using ammonia as refrigerant, typical in food processing and large cold stores; requires trained engineers and safety systems.
- VRF (Variable Refrigerant Flow)
- Ductless or ducted HVAC system that varies refrigerant flow to indoor units; widely used in hotels, offices and retail.
- Chiller
- A packaged or split machine that cools water or brine for air conditioning or process cooling; air-cooled and water-cooled variants.
- Cold chain
- Temperature-controlled logistics from production to retail or patient use, covering cold rooms, refrigerated transport and monitoring.
- Refrigerated display case
- Retail cabinet for chilled or frozen food; plug-in or remote, with doors, night blinds and defrost controls.
- Condensing unit
- Outdoor or machine-room unit combining compressor and condenser, connected to evaporators in cold rooms or display cases.
- AHU (Air Handling Unit)
- Central ventilation unit that conditions and distributes air through ductwork; includes filters, coils and fans.
- Superheat and subcooling
- Refrigeration commissioning measurements that confirm correct refrigerant charge and expansion-valve setting.
- Leak detection
- Sensors and routines that identify refrigerant leaks to meet safety and environmental rules and avoid efficiency loss.
- Heat recovery
- Reusing waste heat from refrigeration or HVAC for domestic hot water or space heating, a common efficiency feature in hotels and food plants.
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Also known as
Alternate names and search phrases for this event.
- REFRIGAIR EXPO 2027
- REFRIGAIR EXPO Casablanca 2027
- REFRIGAIR 2027
- REFRIGAIR Casablanca 2027
- Casablanca Morocco
- Commercial refrigeration systems and solutions
- Residential air conditioning units
- Ventilation and air quality systems
- Heating technologies and solutions
- Commercial refrigeration systems and solutions.
Trust footer
Sources
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References
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Publishers
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Date checked
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REFRIGAIR EXPO
- official_website
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.