Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
NAR NXT™ is the premier real estate conference, bringing together industry leaders and innovators for networking, education, and celebration.
Join us from November 6 to 8, 2026, at the Moscone Center in San Francisco, California.
Realtors Expo Real Estate Industry's Exhibition And Annual Conference takes place in San Francisco, United States.
TL;DR
- 1Dates and Venue: NAR NXT™ runs from November 6 to 8, 2026, at the Moscone Center in San Francisco, California.
- 2Scale and Focus: This premier real estate conference features hundreds of exhibitors and educational sessions tailored for industry professionals.
- 3Organiser: The event is produced by the National Association of REALTORS®, a leading force in organized real estate.
- 4Buyer Authority: Attendees include real estate professionals, brokers, and industry leaders looking to expand their networks and knowledge.
- 5Entry / Access: Registration is available online, with various pricing tiers to accommodate different attendee needs.
Why visit
Attending NAR NXT™ provides invaluable opportunities for networking with industry leaders, gaining insights from expert speakers, and discovering the latest innovations in real estate. Dates and Venue: NAR NXT™ runs from November 6 to 8, 2026, at the Moscone Center in San Francisco, California. Buyer Authority: Attendees include real estate professionals, brokers, and industry leaders looking to expand their networks and knowledge. Entry / Access: Registration is available.
Why exhibit
Exhibiting at this real estate industry exhibition and annual conference puts your brand in front of REALTORS and brokerage leaders gathering at Moscone Center in San Francisco from 6-8 November 2026. The expo floor connects software vendors, marketing and lead-generation platforms, brokerage services and proptech suppliers directly with agents and brokers who buy tools for their day-to-day business, as reflected in the current wave of real estate marketing and brokerage software being evaluated by US agents. Sponsor and exhibitor packages are handled through the official become-an-exhibitor-or-sponsor channel, letting suppliers choose visibility tiers that match their product line.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Real estate agents and brokers seeking to enhance their skills and knowledge.
Industry leaders looking to network and share insights.
Technology providers showcasing innovations in real estate.
Investors interested in the latest market trends.
Educators and trainers in the real estate sector.
First-time attendees eager to learn from experienced professionals.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Real estate technology companies offering software solutions.
Brokerage firms looking to recruit new agents.
Service providers for real estate transactions.
Marketing agencies specializing in real estate.
Financial institutions offering mortgage solutions.
Training organizations providing professional development.
Product categories
Key solution areas showcased across the event.
Real estate technology solutions for agents and brokers.
Marketing tools and services for real estate professionals.
Financial products and services for real estate transactions.
Education and training resources for industry professionals.
Networking platforms for real estate connections.
Innovative tools for property management and investment.
Location & Facilities
Venue
Moscone Center
San Francisco, United States
Facilities
Food options
On-site catering
On-site diningParking: Moscone Center in San Francisco typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Moscone Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:9:00 AM – 5:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
San Francisco, United States
Why it matters
Attending Realtors Expo Real Estate Industry's Exhibition And Annual Conference on 2026-11-06 to 2026-11-08 in San Francisco lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
22 must-have real estate marketing tools for 2026 - HousingWire
Read24 Best Real Estate Marketing Tools for 2026 - Placester
Read18 Best Tools for Real Estate Agents (2026) | Agiled
ReadBest Real Estate Agency Software 2026 | Capterra
ReadThe Best Real Estate Brokerage Software for 2026 - HousingWire
Read9 Real Estate Marketing Tools Every Agent Needs - The Close
ReadPlan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
San Francisco
Primary international gateway serving San Francisco.
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
SoMa / DowntownUSD 160–210 / night
Limited-service hotels near Fifth and Mission; rates spike during major Moscone events. Confirm before travel.
Mid-range
Union Square / SoMaUSD 240–320 / night
Hampton Inn Downtown/Convention Center or similar; short walk or Muni ride to Moscone. Confirm before travel.
Premium
Union Square / Fourth StreetUSD 360–480 / night
Hilton Union Square, Marriott Marquis or similar; beware dynamic pricing around conference dates. Confirm before travel.
Local transport
Get around the city with these convenient transport options.
BART (regional rail)
Estimated costUSD 10–12 one way
Best forSFO Airport to Powell St / Montgomery St
Direct service into downtown; from Powell St or Montgomery St it is a short Muni ride, rideshare or walk to Moscone Center. Clipper card or app is the standard fare medium. Confirm before travel.
Muni Metro and bus
Estimated costUSD 2.50–3 per ride
Best forDowntown (Powell St / Union Square) to Moscone Center / Yerba Buena
Central Subway and frequent buses along Third and Fourth Street; Clipper accepted. Confirm before travel.
Taxi / rideshare
Estimated costUSD 45–70
Best forSFO to Moscone Center
About 21 km, roughly 15 minutes in normal traffic, longer at peak times or in rain. Confirm before travel.
Caltrain
Estimated costUSD 4–15 depending on origin
Best forPeninsula / San Jose to San Francisco 4th & King station
Useful when staying in Silicon Valley or near SFO; from 4th & King it is a short rideshare or Muni connection to Moscone. Confirm before travel.
Walk
Estimated costUSD 0
Best forUnion Square / downtown hotels to Moscone Center
Many central hotels are within a 15–25 minute walk; sidewalks are generally busy and well lit. Confirm before travel.
taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forSan Francisco (SFO) to Moscone Center
Primary international gateway serving San Francisco.
Weather
Early November in San Francisco is mild and changeable: daytime highs typically around 16-19 C (61-66 F) and overnight lows around 10-12 C (50-54 F), with a growing chance of rain as the region moves into its wet season. Fog and wind can make evenings and waterfront areas feel noticeably cooler. Moscone Center is climate-controlled, so plan layers for the walk between hotels and halls and confirm the live forecast close to 6-8 November 2026.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US carriers including Verizon, AT&T and T-Mobile provide broad coverage across San Francisco, including the Moscone district. International attendees should arrange an eSIM or roaming plan before departure, since home-country plans can be expensive here. Moscone Center events normally provide a show Wi-Fi network - ask for the network name and password at registration rather than assuming it - and hotel Wi-Fi may be paid. US power is 120V with type A/B plugs, so bring an adapter and a power bank for long expo days.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Real estate professionals at NAR events generally wear business or business casual attire: suits or blazers for leadership and affiliate sessions, smart casual with comfortable shoes on the expo floor. Because the Moscone district can be windy and damp in November, plan a layer for the walk between hotels and halls.
Tipping and payments
Tipping is customary in the United States: around 15-20 percent at restaurants, a dollar or two per drink at bars, and a few dollars for hotel housekeeping. Cards and mobile wallets are accepted almost everywhere, but a little cash helps for small purchases.
Meetings and punctuality
Meetings start on time and exchanging business cards or LinkedIn details is standard. Brokers and team leaders often run back-to-back appointments during show week, so confirm slots in advance and allow buffer for expo floor crowds.
Language and terminology
English is the working language of the conference. US real estate vocabulary such as listing, escrow, closing, MLS and buyer representation may need translating for international attendees and exhibitors.
Local etiquette
San Francisco business culture is relatively informal and diversity-conscious. Queuing, personal space and a polite excuse me matter in crowded halls and on transit. Alcohol is legal from age 21 and photo ID may be requested.
Urban awareness
Downtown San Francisco has visible street homelessness in some blocks and occasional property crime. Keep bags zipped in crowds, avoid leaving laptops or bags visible in vehicles, and prefer well-lit routes or a rideshare after dark.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SFO
Choose SFO where possible: it is the closest gateway to Moscone Center and the simplest transfer by BART, taxi or rideshare. Compare OAK and SJC if fares or schedules favour them, but budget extra transfer time across the bay or up the Peninsula. Mid-autumn is a busy convention and holiday-travel period in San Francisco, so book flights and cancellable hotel rooms early, and check conference.realtor for any organiser travel, housing or shuttle information before finalising plans.
Hotels
Find a stay near the venue with options for every budget.
Check-in (recommended)
2026-11-06
Check-out (recommended)
2026-11-08
Areas to stay
SoMa / Downtown · Union Square / Fourth Street · Union Square / SoMa
budget
USD 160-210/night
mid range
USD 240-320/night
premium
USD 360-480/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: San Francisco (SFO): Primary international gateway serving San Francisco.. Allow road or rail time to Moscone Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Moscone Center: SoMa / Downtown: SoMa / Downtown; Union Square / SoMa: Union Square / SoMa; Union Square / Fourth Street: Union Square / Fourth Street.
Ride-hail: Uber and Lyft both operate across San Francisco, including from SFO, where app pickups leave from signed ride-app zones in the airport garages rather than the terminal kerb; follow airport signage on arrival. Expect surge pricing around Moscone Center during peak conference hours, after large evening receptions and on rainy days. For short downtown hops during the show, Muni or walking is often faster than a car stuck in convention traffic.
Public transit: BART is the main regional rail link, running under Market Street with stops at Powell St and Montgomery St and direct service to and from SFO. Muni Metro's Central Subway (T line) serves the Yerba Buena/Moscone area, and frequent Muni buses run on the Third and Fourth Street corridors near the halls. Use a Clipper card or the Clipper app: single Muni rides are approx. USD 2.50-3.00 and BART from SFO to downtown is approx. USD 10-11. Confirm live fares, service hours and any event-related service changes before travel.
Parking: Moscone Center has on-site parking, with additional commercial garages around Third, Fourth and Mission streets. Downtown San Francisco parking is expensive and fills quickly during large conventions, so pre-book a space if you plan to drive, or park near a suburban BART or Caltrain station and ride in. Confirm current garage hours, entry points and rates with the venue before you drive to the halls.
Weather
Plan and pack for the event climate.
Month: November 2026 (conference runs 6-8 November 2026)
Temperature: Typically approx. 10-19 C (50-66 F): daytime highs near 16-19 C (61-66 F), overnight lows near 10-12 C (50-54 F). Confirm the live forecast before travel.
Seasonality: November sits at the start of the San Francisco rainy season, so a few wet days are possible across the conference window, along with morning fog and brisk afternoon wind near the waterfront. Rain rarely lasts all day, but it can slow traffic and rideshare pickups around Moscone Center.
Packing: Pack layers you can add and remove through the day, a lightweight rain jacket or compact umbrella, and comfortable walking shoes for the blocks between hotels, BART stations and the halls. Business or business casual outfits work for sessions and the expo floor, with a warmer layer for evening receptions.
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at Realtors Expo Real Estate Industry's Exhibition And Annual Conference usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2Realtors Expo Real Estate Industry's Exhibition And Annual Conference registration concourse
Moscone Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Moscone Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$360.00
- Per diem × 2$150.00
Estimated total$510.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Realtors Expo Real Estate Industry's Exhibition And Annual Conference fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
Glossary
- REALTOR
- A real estate professional who holds membership in the National Association of REALTORS (NAR); REALTOR is a collective membership mark, so not every licensed agent uses the title. The annual NAR conference and expo in San Francisco is built around this member audience of agents, brokers, association staff and affiliated suppliers.
- NAR (National Association of REALTORS)
- The largest US trade association for real estate professionals, with members working in residential, commercial and property management. NAR runs the annual conference and expo whose 2026 edition takes place 6-8 November at Moscone Center, San Francisco.
- NAR NXT
- The current name for NAR's annual conference and expo, the successor branding to the REALTORS Conference & Expo. It combines a general session, member governance meetings, education tracks and an exhibit floor of brokerage, proptech and transaction services.
- MLS (Multiple Listing Service)
- A regional, broker-governed database where participating brokers publish property listings and cooperate with other brokers. MLS integrations and listing marketing tools are a recurring category on the expo floor.
- Broker / managing broker
- A licensee who supervises agents and takes responsibility for office compliance, contracts and escrow procedures. Managing brokers typically attend to evaluate recruiting, training and back-office software.
- Listing agent and buyer's agent
- The listing agent represents the seller and markets the property; the buyer's agent represents the buyer in showings, offers and negotiations. Both roles depend on the MLS, CRM and transaction platforms demonstrated at the show.
- Proptech
- Software and digital platforms used by real estate professionals, including CRM, lead generation, listing marketing, transaction management, valuation and brokerage analytics. Proptech vendors use the expo floor to demo to agents, team leaders and broker-owners in one place.
- Commercial real estate (CRE)
- Property used for business purposes, such as office, retail, industrial and multifamily assets. CRE sessions and exhibitors serve brokers and investors whose needs differ from residential agents.
- Fair Housing Act
- US federal law that prohibits discrimination in the sale, rental and financing of housing on protected grounds. Compliance and fair housing training are standing themes in NAR education and governance sessions.
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Also known as
Alternate names and search phrases for this event.
- Realtors Expo Real Estate Industry's Exhibition And Annual Conference
- NAR NXT
- NAR NXT 2026
- NAR NXT San Francisco
- NAR NXT San Francisco 2026
- Realtors Expo 2026
- Realtors Expo San Francisco
- real estate conference San Francisco 2026
- real estate expo San Francisco
- largest real estate conference
10 more alternate names hidden
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Publishers
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Date checked
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.