RA Shanghai International Automobile Customization and Modification Expo 2026
Join us at the RA Shanghai International Automobile Customization and Modification Expo 2026 from October 23 to 25 at Hangzhou International Expo Center, showcasing the latest in automotive customization and modification.
Automotive CustomizationVehicle ModificationAuto Parts
The RA Shanghai International Automobile Customization and Modification Expo 2026 will take place from October 23 to 25 at the Hangzhou International Expo Center.
This event is recognized as the longest-running professional auto modification exhibition in China, featuring a wide array of customized vehicles and modification parts.
TL;DR
1Scale and Focus: This expo is the longest-running professional auto modification exhibition in China, showcasing the latest designs and models.
2Organiser: The event is organized by RA International Auto Customization & Refitting Expo, with more details available at rachina.org.
3Buyer Authority: Attendees include overseas buyers and professionals from various regions, including the Middle East and Europe.
4Entry: Visitors must register online with a valid ID; pre-registration opens on June 25, 2026.
5Location: RA Shanghai International Automobile Customization and Modification Expo 2026 takes place in Shanghai, China. Venue: Hangzhou International Expo Center. Scheduled 2026-10-23 to 2026-10-25.
Why visit
Attendees will have the opportunity to network with industry leaders and explore the latest automotive customization technologies. The expo features a variety of exhibits, including customized vehicles and modification parts, providing valuable insights into market trends. Visitors can participate in workshops and discussions, gaining knowledge from experts in the field. The event also serves as a platform for sourcing new products and establishing business connections.
Why exhibit
Exhibiting at the RA Shanghai International Automobile Customization and Modification Expo offers companies the chance to showcase their latest products to a targeted audience of automotive professionals. Exhibitors can gain visibility in a growing market and connect with potential buyers and partners. The event provides an excellent opportunity for brand exposure and networking, allowing exhibitors to engage with key decision-makers in the automotive customization industry.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Automotive manufacturers looking for customization solutions
Modification shops seeking new products and technologies
Design companies interested in innovative automotive designs
Automotive enthusiasts exploring the latest trends
Suppliers of automotive parts and accessories
Professionals from the automotive industry attending for networking
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Custom vehicle manufacturers showcasing their latest models
Suppliers of modification parts and accessories
Design firms specializing in automotive customization
Service providers offering modification solutions
Companies involved in outdoor and camping automotive equipment
353 Benjing Avenue, Qianjiang Century City, Xiaoshan District, Hangzhou, China
Facilities
Food options
On-site catering
On-site dining
Parking: Hangzhou International Expo Center in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hangzhou International Expo Center for badge collection; allow extra time for security screening during peak morning arrival.
RA International Auto Customization & Refitting Expo
How the last edition performed
Previous edition
Last edition
2025
Completed
Next edition
Not announced yet
Edition recap
The most recent completed edition was the 21st RA Shanghai International Automotive Customization and Modifications Expo in 2025. Search results identify the 2025 show as the prior edition of the 2026 Shanghai event. The captured snippets did not state visitor or exhibitor counts.
Impact
A bigger and stronger platform
The most recent completed edition was the 21st RA Shanghai International Automotive Customization and Modifications Expo in 2025. Search results identify the 2025 show as the prior edition of the 2026 Shanghai event. The captured snippets did not state visitor or exhibitor counts.
Audience quality
High-value decision-makers
The most recent completed edition was the 21st RA Shanghai International Automotive Customization and Modifications Expo in 2025. Search results identify the 2025 show as the prior edition of the 2026 Shanghai event. The captured snippets did not state visitor or exhibitor counts.
Exhibitor outcomes
Real business growth
The most recent completed edition was the 21st RA Shanghai International Automotive Customization and Modifications Expo in 2025. Search results identify the 2025 show as the prior edition of the 2026 Shanghai event. The captured snippets did not state visitor or exhibitor counts.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Shanghai, China
Why it matters
Attendees will have the opportunity to network with industry leaders and explore the latest automotive customization technologies. The expo features a variety of exhibits, including customized vehicles and modification parts, providing valuable insights into market trends.
Industry trends
Key trends shaping this market and its wider industry.
01
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
02
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
03
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
04
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
05
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Automobiles: Latest News and Updates | South China Morning Post
Choose from the following airports, with convenient access to the event and venue.
SHA
Shanghai Hongqiao International Airport
Useful alternative gateway with high-speed rail links to Hangzhou East. Allow 45-60 min for the train plus metro or taxi to the venue; book rail tickets in advance for busy dates
Approx. 170 km to Hangzhou
to venue
2-2.5 hr by road, or 45-60 min by high-speed rail plus transfer
by car
PVG
Shanghai Pudong International Airport
Long-haul gateway with more international routes. Rail via Shanghai Hongqiao is usually faster than road; confirm connection times and last-train options before booking
Approx. 200 km to Hangzhou
to venue
2.5-3 hr by road, or 1.5-2 hr by rail plus transfer
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
North star Hangzhou Expo Center Hotel
4-star
Adjacent to Hangzhou International Expo Center140 m to venue
4-star property about 140 m from the venue; listed with breakfast (paid), free Wi-Fi, free parking, fitness center, restaurant, room service and airport shuttle. Confirm current rates and shuttle schedule.
Hampton by Hilton Hangzhou Olympic Center Hechang
4-star
Hangzhou Olympic Center area1.3 km to venue
4-star Hilton-branded hotel about 1.3 km from the venue; breakfast, free Wi-Fi, free parking, pool, pet-friendly policy, fitness center, restaurant and room service. Confirm exact room inclusions.
Hampton by Hilton Hangzhou Qianjiang Century City
Midscale
Qianjiang Century CityShort taxi or metro ride to the venue to venue
Midscale Hampton by Hilton property in Qianjiang Century City; breakfast, free Wi-Fi, free parking, fitness center, restaurant, business center and smoke-free rooms. Confirm distance and current rates.
Local transport
Get around the city with these convenient transport options.
metro
Estimated costCost TBA
Best forHangzhou Metro to Expo Center station for Hangzhou International Expo Center
Expo Center station serves the venue district. Use a single-journey ticket or Alipay/WeChat transit QR where supported; check line and exit details on the Hangzhou Metro map.
train
Estimated costCost TBA
Best forShanghai Hongqiao to Hangzhou East by high-speed rail, then metro or taxi to the venue
High-speed rail is usually faster than road from Shanghai. Allow 45-60 min for the train plus 20-30 min for the onward metro or taxi to Expo Center.
taxi
Estimated costCost TBA
Best forShanghai Hongqiao International Airport (SHA) to Hangzhou International Expo Center
Road transfer is 2-2.5 hr depending on traffic. High-speed rail plus metro or taxi is often faster and cheaper; confirm with your hotel before booking a car.
taxi
Estimated costCost TBA
Best forShanghai Pudong International Airport (PVG) to Hangzhou International Expo Center
Road transfer is 2.5-3 hr depending on traffic. For most visitors, rail via Shanghai Hongqiao is more predictable; allow extra time for luggage and connections.
parking
Estimated costCost TBA
Best forOn-site parking at Hangzhou International Expo Center
Paid parking is typically available at the venue complex. Arrive early on busy show days and confirm which car park and gate serves your hall.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Hangzhou in October is generally mild, with daytime temperatures around 15-23 C and cooler evenings. October usually sits after the summer typhoon peak, but passing showers are still possible. Check the forecast in the final week and carry a light rain layer.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
China uses the Chinese yuan (CNY). Alipay and WeChat Pay are standard for payments, taxis and metro QR codes; set up an international card before travel or carry some cash for smaller vendors. Buy a China-friendly eSIM or roaming plan, and confirm access to the apps you need before departure.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
WeChat-first follow-up
Chinese aftermarket and modification buyers often prefer WeChat for quotes, photos and follow-up. Have a WeChat QR code or business card ready and confirm the best contact for each lead.
Business cards
Bring plenty of cards and consider a Chinese translation of your name, company and product line on the reverse. Present and receive cards with both hands in meetings.
Cashless payments
Hangzhou is heavily cashless. Set up Alipay or WeChat Pay with an international card where supported, and keep a small amount of CNY cash for vendors or taxis that do not accept foreign cards.
Dining and toasts
Business dinners may include multiple courses and toasts. Pace yourself, confirm dietary needs in advance, and avoid assuming that a banquet is the only place to close a deal.
Punctuality and queues
Arrive on time for meetings and allow extra time for security screening at the venue. Follow staff directions for hall access, vehicle demonstrations and photography.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SHA
Book into Hangzhou Xiaoshan (HGH) for the shortest transfer, or compare Shanghai Hongqiao (SHA) plus high-speed rail and Shanghai Pudong (PVG) plus rail. October is a busy autumn event period, so book early and confirm baggage, visa and transit rules before purchase. Fares shown elsewhere are indicative planning bands, not live quotes.
Visa
Most foreign business visitors need a Chinese visa before travel; the M (business) visa is the standard category for trade fair attendance and meetings.
Processing: Varies by nationality; apply several weeks before travel.
Check China's visa-free policy Q&A and your local Chinese embassy page for current eligibility before applying.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Shanghai Hongqiao International Airport (SHA): 2-2.5 hr by road, or 45-60 min by high-speed rail plus transfer; Shanghai Pudong International Airport (PVG): 2.5-3 hr by road, or 1.5-2 hr by rail plus transfer.
Hotel → venue: Precinct hotels near Hangzhou International Expo Center: Adjacent to Hangzhou International Expo Center: North star Hangzhou Expo Center Hotel; Hangzhou Olympic Center area: Hampton by Hilton Hangzhou Olympic Center Hechang; Qianjiang Century City: Hampton by Hilton Hangzhou Qianjiang Century City.
Ride-hail: Didi is the main ride-hail app in Hangzhou, with mini-program access through Alipay or WeChat. English-language support and foreign-card acceptance can vary; confirm your payment method before booking and use designated pickup points at the airport and venue.
Public transit: Hangzhou Metro serves Expo Center station near Hangzhou International Expo Center. Buy a single-journey ticket or use an Alipay/WeChat transit QR where supported. Allow extra time during peak commuting hours and check the line and exit for your hall before boarding.
Parking: Paid on-site parking is typically available at Hangzhou International Expo Center. Confirm the current hourly or daily rate, the correct car park for your hall and whether exhibitor vehicle passes are required during build-up.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: 15-23 C average range in October
Seasonality: October is generally comfortable in Hangzhou, after the summer typhoon peak, but passing showers are possible. Check the forecast in the final week before packing.
Packing: Pack layers for mild October days around 15-23 C, a light rain jacket or umbrella, comfortable shoes for walking the halls and a power bank for long show days.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at RA Shanghai International Automobile Customization and Modification Expo 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Check Chinese visa or visa-free eligibility
Day 2
Book flights into HGH or a Shanghai gateway
Day 3
Reserve a hotel in Qianjiang Century City or Olympic Center area
Day 4
Set up payments and connectivity
Day 5
Download Didi and a Hangzhou metro map
Day 6
Plan the airport-to-venue route; Prepare documents
Day 7
Build a targeted exhibitor shortlist
Day 8
Pack for the show floor
Day 9
Check weather and transit disruptions
Day 10
Arrive early and work the hall by category
Day 11
Confirm show dates and visitor registration
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Hangzhou International Expo Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2
RA Shanghai International Automobile Customization and Modification Expo 2026 registration concourse
Hangzhou International Expo Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hangzhou International Expo Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
Hotel × 2 nightsCN¥190.00
Per diem × 2CN¥150.00
Estimated totalCN¥340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether RA Shanghai International Automobile Customization and Modification Expo 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For RA Shanghai International Automobile Customization and Modification Expo 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy or specify custom vehicle builds, seating, power doors or cabin conversion components.
Best for
Modification shop owners, distributors and business-van converters sourcing parts, cabin systems and finished custom vehicles.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for visa, registration and travel.
Risks
Detailed session times are not published in captured sources - confirm the agenda before booking.
exhibit
Your product line targets the China automotive customization and modification market.
Best for
Brands selling modification kits, premium cabin systems or converted vehicles to Chinese trade buyers.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight and marketing preparation.
Risks
Booth pricing is not published in captured sources - confirm with the organiser.
skip
Your products or buyers lie outside the custom vehicle and modification sector.
Best for
Teams with no automotive customization, aftermarket or conversion product fit.
What is RA Shanghai International Automobile Customization and Modification Expo?
RA Shanghai is a trade show focused on automotive customization and modification, covering styling, performance, off-road, interior, detailing and aftermarket installation categories. The 2026 edition is listed at Hangzhou International Expo Center in Hangzhou, Zhejiang, China.
When and where is the 2026 edition?
The listing shows October 2026 at Hangzhou International Expo Center in Hangzhou. Confirm exact dates, hall opening times and badge collection details on the organiser site, rachina.org, before booking travel.
Who should attend RA Shanghai?
Owners and buyers from modification shops, detailing studios, wheel and tire retailers, wrap and PPF installers, off-road outfitters, distributors, e-commerce sellers, brand teams and workshop equipment suppliers.
What product categories are on show?
Typical categories include body kits, vinyl wraps, paint protection film, wheels and tires, suspension, exhausts, lighting, interior retrims, audio, EV accessories, off-road gear, detailing chemicals and workshop equipment.
Is RA Shanghai open to trade visitors only?
Access rules can vary by day and badge type. Check rachina.org for visitor registration requirements and whether any days are reserved for trade buyers before you book flights and hotels.
How do I register as a visitor?
Use the visitor registration route on rachina.org. Carry your passport or ID and a business card for badge collection, and keep a digital copy of your registration confirmation.
Do I need a visa to attend from abroad?
Most foreign business visitors need a Chinese M visa for trade fair attendance. Check visa-free eligibility and current entry rules with your local Chinese embassy before applying, and allow enough processing time.
How do I get from Hangzhou Xiaoshan airport to the venue?
Hangzhou Xiaoshan International Airport (HGH) is the closest major airport. A taxi or ride-hail to Hangzhou International Expo Center is roughly 30-45 minutes depending on traffic; metro links also connect the airport area into central Hangzhou.
Which hotel area is best for the show?
Qianjiang Century City and the Hangzhou Olympic Center area have the closest hotel clusters to Hangzhou International Expo Center. Book early for October, when autumn events and weekend demand can tighten availability.
What is the weather like in Hangzhou in October?
October is generally mild, with average highs in the low 20s Celsius and cooler evenings. Pack a light rain layer and comfortable shoes for walking between halls.
Can I buy products at RA Shanghai?
Many exhibitors are wholesale or trade-focused. Ask about sample sales, minimum order quantities, lead times and shipping arrangements rather than assuming retail sales on the stand.
Will there be demo vehicles and installation demonstrations?
Check the organiser schedule on rachina.org for demo vehicles, installation demonstrations and stage sessions; timing can change close to the show.
Glossary
1
Automotive customization
Personalizing a vehicle's appearance, comfort or performance with factory-option or aftermarket parts, often shown at RA Shanghai through demo cars and brand displays.
2
Modification (modding)
Changing a vehicle's mechanical or electronic systems, such as suspension, exhaust, ECU, lighting or interior trim, beyond factory specification.
3
Tuning
Optimizing engine, transmission or chassis behavior for performance, efficiency or driving feel, including ECU calibration and suspension setup.
4
Aftermarket
Parts, accessories and services sold after a vehicle leaves the factory; the core supplier base for the RA Shanghai customization and modification show.
5
Body kit
A package of bumpers, side skirts, spoilers or widebody panels that changes a vehicle's styling and sometimes its aerodynamics.
6
Paint protection film (PPF)
A clear urethane film applied to painted surfaces to reduce stone chips, swirl marks and UV exposure; a common installation category at the show.
7
Vinyl wrap
A removable colored, textured or printed film applied over bodywork for styling, protection or fleet branding.
8
Wheel fitment
Matching wheel diameter, width, offset and tire size to a vehicle so the setup clears suspension and bodywork without rubbing.
9
ECU remap
Recalibrating the engine control unit's fuel, ignition and boost parameters to change power delivery, throttle response or efficiency.
10
Coilover suspension
An adjustable spring-and-damper unit that lets installers set ride height, damping and sometimes camber for street or track use.
11
Cat-back exhaust
An exhaust system that replaces piping from the catalytic converter rearward, changing sound, flow and sometimes weight.
12
Interior retrim
Replacing upholstery, headliner, dashboard trim or steering wheel materials with leather, Alcantara, suede or custom fabrics.
13
Off-road conversion
A build that adds lift kits, all-terrain tires, bumpers, skid plates and recovery gear for trail or overland use.
14
Detailing
Deep cleaning, paint correction, ceramic coating and interior care that restore or protect a vehicle's finish.
15
ADAS calibration
Recalibrating driver-assistance sensors after suspension, glass, bumper or body changes so lane-keeping and collision systems work correctly.
Also known as
Alternate names and search phrases for this event.
RA Shanghai Auto Expo 2026
Automobile Customization Expo China
Hangzhou Auto Show 2026
RA Shanghai International Automobile 2026
RA Shanghai International Automobile Hangzhou 2026
Customization 2026
Customization Hangzhou 2026
Modification Expo 2026
Modification Expo Hangzhou 2026
RA 2026
1 more alternate names hidden
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RA International Auto Customization & Refitting Expo