Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
R-BEAUTY 2027 is set to be a significant event in the beauty industry, taking place on March 23, 2027, at the Crocus Expo International Exhibition Centre in Krasnogorsk, Russia. This exhibition will bring together over 100 brands, showcasing the latest innovations in cosmetics, skincare, and personal care products.
With more than 10,000 unique visitors expected, it serves as a vital platform for networking and business opportunities within the beauty sector. R-BEAUTY 2027 takes place in.
TL;DR
- 1Dates and Venue: R-BEAUTY 2027 takes place on March 23, 2027, at Crocus Expo International Exhibition Centre, Krasnogorsk, Russia.
- 2Scale and Focus: This exhibition showcases over 100 brands and products in the beauty sector, attracting more than 10,000 unique visitors.
- 3Organiser: The event is organised by InterCHARM, a leading name in the beauty industry.
- 4Buyer Authority: Attendees include retailers, distributors, beauty specialists, and salon representatives.
- 5Entry: Registration for visitors is free, with online registration available soon.
Why visit
Attending R-BEAUTY 2027 offers a unique opportunity to discover the latest trends and innovations in the beauty industry. Visitors can engage directly with over 100 exhibitors, participate in networking events, and gain insights into new products and technologies. This event is essential for professionals looking to expand their market knowledge and establish valuable connections.
Why exhibit
Exhibiting at R-BEAUTY 2027 provides brands with direct access to a targeted audience of beauty professionals, including retailers and distributors. It is an excellent opportunity to showcase new products, generate leads, and enhance brand visibility in the competitive beauty market. Participating in this exhibition can significantly boost sales and partnerships.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Cosmetics and perfumery buyers for Russian retail chains and beauty distributors
Professional care and salon channel buyers sourcing treatments and equipment
Private label and contract manufacturing sourcing teams for beauty brands
Packaging, components and equipment buyers for cosmetics producers
Importers and regional distributors serving Moscow Oblast and wider Russia
Brand owners and product developers scouting Russian cosmetics and beauty brands
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Russian and CIS cosmetics and beauty brand owners
Perfumery houses and fragrance oil suppliers
Professional salon and spa treatment product manufacturers
Contract manufacturers and private-label cosmetics producers
Primary packaging suppliers for bottles, jars, tubes, pumps and droppers
Cosmetic raw material and active ingredient distributors
Filling, capping, labelling and cartoning equipment suppliers
Label printing, decoration and secondary packaging specialists
Testing, certification and regulatory service providers for cosmetics
Product categories
Key solution areas showcased across the event.
Cosmetics and colour cosmetics
Perfumery and fragrance
Professional care and salon products
Packaging and components for cosmetics
Cosmetics production and filling equipment
Beauty brands from Russia and neighbouring markets
Location & Facilities
Venue
Crocus Expo International Exhibition Centre
Krasnogorsk, Mezhdunarodnaya st., 16
Facilities
Parking
Crocus Expo International Exhibition Centre in Krasnogorsk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Crocus Expo International Exhibition Centre in Krasnogorsk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Crocus Expo International Exhibition Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
InterCHARM
How the last edition performed
Previous edition
Next edition
Not announced yet
New this edition
- 1
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The InterCHARM team ran the BEAUNITY 2026 convention in Moscow, reported as gathering more than 20,000 specialists with cosmetology trends, new contracts and announcements for the 2026-2027 event calendar, feeding the programme pipeline for shows such as R-BEAUTY.
Source
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Krasnogorsk, Russia
Why it matters
Attending R-BEAUTY 2027 on 2027-03-23 to 2027-03-23 in Krasnogorsk lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hampton by Hilton Moscow Strogino
3-star
Moscow Strogino, approx. 3 km from Crocus Expo International Exhibition Center4.5
Hotel Aquarium
3-star
Krasnogorsk, approx. 10 minutes' walk from a metro station serving the exhibition complex4.1
Hotel Crocus Star
3-star
Crocus City, short walk from Crocus City Mall and Crocus Expo4.4
Hotel Colibri
3-star
Krasnogorsk4.1
Melton Hotel
3-star
Krasnogorsk area3.9
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costApprox. RUB 75-95 per single ride with Troika or contactless bank card; confirm 2027 tariff
Best forMyakinino station on the Crocus City territory to Crocus Expo halls
Aeroexpress
Estimated costApprox. RUB 550-650 one-way for the Aeroexpress; confirm fare and timetable
Best forSheremetyevo International Airport (SVO) to Crocus Expo International Exhibition Centre
City bus
Estimated costApprox. RUB 65-75 per single ride; confirm current route numbers and fare
Best forKrasnogorsk and Strogino bus routes to Crocus City and Crocus Expo
Taxi or ride-hail
Estimated costApprox. RUB 1,800-3,500 from central Moscow depending on traffic and service class; agree the app quote before pickup
Best forCentral Moscow or hotel to Crocus Expo, Krasnogorsk
Parking
Estimated costApprox. RUB 300-600 per hour or daily cap; confirm the current Crocus Expo parking tariff
Best forOn-site parking at Crocus Expo, Krasnogorsk
Walking
Estimated costFree; allow 8-10 minutes from platform to hall entrance
Best forMyakinino metro to Crocus Expo halls via covered walkways
taxi
Estimated costApprox. USD taxi/rideshare from VKO to venue (estimate; confirm before travel)
Best forVnukovo International Airport (VKO) to Crocus Expo International Exhibition Centre
taxi
Estimated costApprox. USD taxi/rideshare from DME to venue (estimate; confirm before travel)
Best forDomodedovo International Airport (DME) to Crocus Expo International Exhibition Centre
Weather
March is late winter in Moscow: expect cold, grey days with a mix of snow, sleet and rain. Daytime highs are typically around 0 to +4 C, with night lows near -7 to -3 C. Pavements can be icy or slushy, so dress in warm layers and allow extra time for the walk from Myakinino metro to the halls. Confirm the forecast close to departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Metro access
Myakinino metro station is located on the Crocus City territory with covered passageways to the exhibition complex, so allow extra time for security screening on show mornings.
Pre-registration
The InterCHARM visitor page states pre-registration is required, with the name badge issued at the front desk at the show.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Krasnogorsk; confirm ground transport on the organiser site.
Visa
Foreign business visitors generally require a Russian visa: a valid passport plus a bona fide visa issued by a Russian embassy or consulate, with business visas requiring an invitation letter and a completed electronic application form.
Official sources in the captures state that entering Russia requires a valid passport and a bona fide visa issued by a Russian embassy or consulate, and that business visas require a letter of invitation, the original passport and a completed application form submitted via the Russian MFA visa portal.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Krasnogorsk; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Crocus Expo International Exhibition Centre: Moscow Strogino, approx. 3 km from Crocus Expo International Exhibition Center: Hampton by Hilton Moscow Strogino; Krasnogorsk, approx. 10 minutes' walk from a metro station serving the exhibition complex: Hotel Aquarium; Crocus City, short walk from Crocus City Mall and Crocus Expo: Hotel Crocus Star.
Ride-hail: Ride-hailing apps are commonly used in Krasnogorsk; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Crocus Expo International Exhibition Centre.
Parking: On-site parking is available at Crocus Expo International Exhibition Centre; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. -7 C to +4 C across night and daytime; frost and brief thaw periods are both possible in March.
Seasonality: Late March is a transition period with snowmelt, wet slush and occasional rain or snow showers. Indoor exhibition halls are heated, but outdoor walks between metro, hotels and the venue can be wet and slippery.
Packing: Pack insulated waterproof boots with grip, a warm coat, scarf and gloves, plus layers for heated exhibition halls. Bring a compact umbrella, business attire for meetings, and comfortable shoes for long days on the hall floors.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at R-BEAUTY 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the R-BEAUTY 2027 dates, hall and opening hours on intercharm.ru/rbeauty before booking travel.
T-2
Complete visitor pre-registration through the InterCHARM registration system and save the badge QR code.
T-3
Check Russian visa requirements for your passport and start any application at least 14 days before departure.
T-4
Book flights to Sheremetyevo (SVO) or Vnukovo (VKO), allowing buffer for Moscow traffic and snow delays.
T-5
Reserve a hotel in Krasnogorsk, Strogino or Crocus City and confirm metro or shuttle access to the halls.
T-6
Plan the Aeroexpress and metro route from the airport to Myakinino station, then the covered walk to Crocus Expo.
T-7
Download a Moscow metro map and prepare a Troika or contactless bank card for metro and bus fares.
T-8
Review the hall plan and shortlist cosmetics, packaging and equipment exhibitors you need to see.
T-9
Request meetings with Russian brand owners, contract manufacturers and packaging suppliers before travel.
T-10
Prepare English and Russian business cards plus a one-page buyer brief for distributor and salon conversations.
T-11
Pack warm layers, waterproof boots with grip and a compact umbrella for late-winter Moscow weather.
T-12
Carry passport, visa, insurance and hotel confirmation in a secure folder, with digital copies in your phone.
T-13
Build a daily schedule that leaves 8-10 minutes to walk from Myakinino metro to the relevant hall.
T-14
Keep a backup plan for snow-related delays and confirm taxi or ride-hail availability from your hotel.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Crocus Expo International Exhibition Centre
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2R-BEAUTY 2027 registration concourse
Crocus Expo International Exhibition Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Crocus Expo International Exhibition Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether R-BEAUTY 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Cosmetics solutions and benchmarking suppliers at R-BEAUTY 2027 in Krasnogorsk.
Min. budget
$450.00
Timeline
4–8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change — confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Cosmetics products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3–6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Krasnogorsk show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where does R-BEAUTY 2027 take place?
The off-season perfumery and cosmetics exhibition runs 23-25 March 2027 at Crocus Expo International Exhibition Centre in Krasnogorsk, Moscow Oblast, Russia.
Do I need to pre-register to attend R-BEAUTY 2027?
Yes. Pre-registration is required through the InterCHARM visitor registration page; badges are collected at the front desk at the show.
Who organises R-BEAUTY and how can I contact the team?
The show is run by the InterCHARM team. The published contacts are salesteam@intercharm.ru and +7 (495) 664-49-55.
What product areas does R-BEAUTY cover?
The exhibition is focused on perfumery and cosmetics for the off-season cycle, covering cosmetics and beauty products, professional care, perfumery, packaging and equipment for Russian cosmetics and beauty brands.
Which metro station is closest to the venue?
Myakinino is the nearest metro station to Crocus Expo and sits on the Crocus City territory, roughly an 8 minute walk from the halls via covered passageways.
Do foreign visitors need a visa for R-BEAUTY in Russia?
Yes. Russia requires a visa for most foreign business visitors; a business visa typically needs an invitation letter, a valid passport and a completed electronic application form submitted through the Russian MFA visa portal.
Glossary
- R-BEAUTY
- Off-season Moscow exhibition organised by the InterCHARM team for Russian cosmetics, perfumery and beauty brands, professional care products, packaging and production equipment. It is a trade-focused edition rather than a mass-consumer beauty show.
- InterCHARM
- Moscow beauty, perfumery and cosmetics trade show whose team runs R-BEAUTY and whose registration system handles visitor pre-registration for the R-BEAUTY edition.
- Crocus Expo
- International exhibition centre in Krasnogorsk, Moscow Oblast, served by Myakinino metro station on the Crocus City territory; covered walkways link the station to the halls.
- Contract manufacturing
- Outsourced production of a cosmetic formula by a specialised factory for a brand owner. Common for skincare, haircare, colour cosmetics and salon lines launched by Russian brands.
- Private label
- Ready-to-brand product lines manufactured by a third party and sold under a retailer's or brand owner's own name, often used to fill shelf space quickly.
- OEM/ODM
- OEM manufacturers produce to the buyer's formula; ODM manufacturers supply a developed formula the buyer can adapt and brand. Both models appear in cosmetics supply discussions.
- Perfumery
- Fragrance creation and bottling, including fine fragrance, eau de toilette and home fragrance, plus the alcohol, oils, packaging and filling processes that support it.
- Professional care
- Salon, spa and clinic-channel cosmetics and treatment products, distinct from mass retail beauty and often sold with equipment, protocols and training.
- Primary packaging
- Containers and components that touch the cosmetic product: bottles, jars, tubes, airless pumps, droppers, applicators and closures.
- Filling equipment
- Machines that dose and fill cosmetics into primary packaging, often paired with capping, labelling, coding and cartoning lines for small or medium production runs.
- Active ingredients
- Functional raw materials such as hyaluronic acid, niacinamide, peptides or plant extracts used to deliver a skincare, haircare or treatment claim.
- EAEU cosmetics certification
- Eurasian Economic Union conformity assessment and labelling rules for cosmetics sold in Russia and partner states; exhibitors should confirm current safety-file and label requirements with a regulatory advisor.
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Also known as
Alternate names and search phrases for this event.
- Krasnogorsk beauty event
- R-BEAUTY 2027 Krasnogorsk 2027
- BEAUTY Krasnogorsk 2027
- Krasnogorsk Russia
- Beauty & Cosmetics Krasnogorsk 2027
- Beauty Products Krasnogorsk 2027
- Personal Care Krasnogorsk
- Beauty & Cosmetics B2B Trade Expo Krasnogorsk
- Cosmetics and colour cosmetics
Trust footer
Sources
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References
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Publishers
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Date checked
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InterCHARM
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.