For over 40 years Quirk's Media has been dedicated to promoting the understanding, use and value of marketing research and customer insights across all industries and markets, and it hosts the Quirk's Events as two-day gatherings of client-side researchers and their vendor partners ( Each event features concurrent tracks of 30-minute sessions on various topics in marketing research, with attendee education and learning as a top priority; many sessions are end-client/brand-led explorations of case studies, research findings and techniques in which speakers share real-world experiences, strategies and best practices, and all speakers must adhere to Quirk's Q-mandments (
TL;DR
1Two-day edition held July 29, 2026 at the Javits Center (429 11th Ave) in
2Organised by Quirk's Media, a marketing research information provider with over 40 years in
3Programme is built on concurrent tracks of 30-minute marketing research sessions; over half of
4A central, interactive Expo Hall with games, food, contests and lounge areas anchors the
5The event draws more end-client/brand attendees than any other industry event, spanning CPG, financial
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Client-side and in-house (brand-side) researchers at organisations whose primary focus is products or services outside research, such as CPG, health care, retail and media (source:
The entire insights community, from those new to research to director-level insights professionals (source:
Peers representing a wide range of companies, industries and brands, from CPG to financial services, tech to fast-food, hospitality to healthcare, media to entertainment (source:
Vendor-side market research suppliers providing research-related services, products and/or technologies for hire (source:
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Market research firms and suppliers providing research-related services, products and/or technologies for hire (source:
Vendor partners that exhibit alongside client-side researchers as part of the two-day gathering model (source:
Supplier speakers urged to focus on thought leadership and education and required to adhere to Quirk's Q-mandments rather than sales pitches (source:
Exhibitors and sponsors that use creative booth experiences such as games, immersive product demos and contests to engage attendees (source:
Product categories
Key solution areas showcased across the event.
Quirks Event Core Equipment & Solutions
Quirks Event Emerging Technologies & Digital Tools
Quirks Event Sustainable Materials & Supply Chain
Quirks Event Service Providers & Engineering Consulting
Primary entrance along 11th Avenue. The building spans five city blocks from West 34th Street to West 38th Street
34th Street Entrance
The 7 train stops at 34th Street-Hudson Yards, just one block from the convention center
38th Street / 11th Avenue Rideshare Drop-off
Dedicated taxi and rideshare drop-off at the corner of 38th Street and 11th Avenue
Facilities
Parking
There is no public on-site parking at the Javits Center. A limited number of parking spaces may occasionally be available for attendees with a valid Parking Permit for People with Disabilities; call Javits Security & Safety for details. Off-site parking garages are available within walking distance along the 11th Avenue corridor, with rates ranging from approximately $28 to $75 per day depending on duration and event demand. Parking or standing on 11th Avenue or secondary streets around the Javits Center is strictly prohibited and subject to fine or tow
Accessibility
The Javits Center is fully ADA accessible. All public entrances are wheelchair accessible and equipped with automatic doors. Sidewalk ramps, accessible restrooms, and elevators are available throughout the campus. A limited number of manually operated wheelchairs are available free of charge at the Concierge Desk in the Crystal Palace (off 11th Avenue); a photo ID is required as a deposit. Electric scooters can be rented by contacting the Security and Safety Solutions Department at (212) 216. Service animals as defined by the ADA are welcome. Assistive listening devices and sign language interpreters can be arranged with advance notice
Cloakroom
The Javits Center operates a staffed Coat and Bag Check during most large events. The coat check is typically located on Level 1 inside the Crystal Palace entrance hall, though the exact location may vary by event layout. The fee is typically $4 per day, with both cash and card accepted. The service is available during event hours
Luggage storage
The Javits Center does not have on-site luggage lockers or luggage storage facilities. Travelers needing to store luggage can use third-party storage services near the venue, such as Radical Storage, Stasher, or Bounce, with locations within walking distance of the Javits Center. Rates start from approximately $2.99 to $7.39 per day
Charging points
The Javits Center has installed more than 30 charging stations in the North and South 2D corridors, providing attendees an opportunity to sit, relax and recharge devices between meetings and sessions. These stations are available during events
On-site shuttle
The Javits Center does not operate a general on-site shuttle service for attendees. However, event organizers may arrange shuttle services for their specific events. The NY Waterway ferry offers a free shuttle from its West 39th Street terminal to the Javits Center entrance. Taxis and rideshare services are available 24 hours at a dedicated drop-off zone at 38th Street and 11th Avenue
Parking: There is no on-site parking at the Javits Center. Off-site parking garages are available within walking distance of the venue along the 11th Avenue corridor. Parking or standing on 11th Avenue or any of the secondary streets around the Javits Center is strictly prohibited and subject to fine or tow. A limited number of parking spaces may occasionally be available for attendees with a valid Parking Permit for People with Disabilities; call Javits Security & Safety for details
Gate: Main entrances are on 11th Avenue. The building spans from West 34th Street to West 38th Street. The closest subway station is 34th Street-Hudson Yards (7 train), just across the street from the main entrance. A dedicated taxi and rideshare drop-off is located at the corner of 38th Street and 11th Avenue
Attend
Entry & tickets
Event days & opening times
DayOpening hours
Wednesday, July 29, 2026:8:00 AM – 6:30 PM
Thursday, July 30, 2026:8:00 AM – 5:00 PM
In-house (brand-side) researcher
Current rate before discount code
$299.00
Market research supplier
Current rate before discount code
$1,899.00
Unrelated role (recruiter, marketing service provider, student/academic, private equity, etc.)
This agenda is still being finalised. Check the official agenda for the latest sessions.
Speakers
CM
Carla Mahfuz
Senior Manager of Consumer Insights @ Ferrara Candy Company
From mouth to mind: How Ferrara reverse-engineered a confectionery concept from the sensorial lived experience of eating candy
NJ
Nico Jaspers
CEO @ Latana
How to overcome the five biggest challenges in brand tracking
GV
Grace Vernon
Head of Boots Ignite, Foresight and Trends @ Boots
Let's see the receipts: Mapping the consumer journey from digital signals to IRL purchase with Boots
MR
Maria Rondon
Senior Director Category Insights and Analytics – Sweet @ Mondelēz International
The end of rearview innovation: How Mondelez turns demand signals into winning bets
LK
Luke Kulik
Senior Director, Insights @ Prodege
Shuffling with the Bots | Putting us back in the narrative
DF
Dan Fleetwood
President, Research and Insights @ QuestionPro
The art of insights: What AI can and can't replace
MS
Michael Sussman
Chief Product Officer @ WPP
Evolution over disruption: How WPP is evolving one of the world's largest studies in the age of AI without disrupting it
BM
Bernie Malinoff
Executive Vice President @ Leger
The automation advantage: Turning time saved into client value
11:15 – 11:45
From mouth to mind: How Ferrara reverse-engineered a confectionery concept from the sensorial lived experience of eating candy
Case Study
Room 3
11:15 – 11:45
Can you trust your data? AI agents, data quality and what actually determines research quality
Research Report
Room 1
11:15 – 11:45
Building confidence in modern research: What leading teams are doing differently
Panel Discussion
Room 6
11:15 – 11:45
To AI or not to AI
Panel Discussion
Room 3
11:15 – 11:45
The art of insights: What AI can and can't replace
Panel Discussion
Room 5
12:00 – 12:30
Better-for-you trends widen the say-do gap in market research
Case Study
Room 2
12:00 – 12:30
Your customers' success is your success
Case Study
Room 3
12:00 – 12:30
Clean data, wrong answers: The new data quality crisis in market research
Panel Discussion
Room 4
13:30 – 14:00
The end of rearview innovation: How Mondelez turns demand signals into winning bets
Case Study
Room 2
14:15 – 14:45
Shuffling with the Bots | Putting us back in the narrative
Case Study
15:00 – 15:30
The future of AI in enterprise insights
Case Study
15:45 – 16:15
From pixels to people: How HI+AI, GEO and synthetic data rewrite the rules of brand growth
Case Study
Room 2
16:45 – 17:15
60+ is not a segment: What marketers get wrong – and how research gets it right
Research Report
Room 6
9:00 – 9:30
Beyond the first sip: What Jack Daniel's taught us about measuring taste down to the last drop
Case Study
Room 1
9:00 – 9:30
Augmenting, not replacing: Integrating simulated audiences into real research workflows
Case Study
Room 2
9:00 – 9:30
It's now or never: Time for insight leaders to shape the future of insight
Research Report
Room 3
9:00 – 9:30
Let's see the receipts: Mapping the consumer journey from digital signals to IRL purchase with Boots
Case Study
Room 4
9:00 – 9:30
Breaking down 2026's buzziest products: Big Arch Burger, Starlink, GLP-1s and more, as told by verified buyers
Research Report
Room 5
9:00 – 9:30
How Mastercard is developing AI personas for business growth
Case Study
Room 6
9:00 – 9:30
Synthetic data: Hope, hype and hard truths
Panel Discussion
Room 2
9:45 – 10:15
How to overcome the five biggest challenges in brand tracking
Case Study
Room 4
9:45 – 10:15
Indulgent insights: Decoding premium in the treats aisle
Case Study
Room 2
9:45 – 10:15
The NYC tourism spend paradox: Leveraging human KPIs to reshape tourism ROI
Case Study
Room 3
9:45 – 10:15
Beyond the needle: What GLP-1 means for brands, categories and the consumer behind the prescription
Research Report
Room 1
9:45 – 10:15
AI in action: A real-world case study in faster qualitative analysis
Case Study
Room 5
Topic tracks
Research ReportCase StudyPanel Discussion
Co-located events
The Research Club's Summer Mixer
Separate ticket
MRC Hall Of Fame Luncheon Awards Ceremony
Separate ticket
LGBTQ+ Happy Hour
Separate ticket
Cocktails with Quirk's
Separate ticket
Opening Night Karaoke Party
Separate ticket
Celebrate 40 years of Quirk's Media!
Separate ticket
Awards
Quirk's Awards
Annual
The Quirk's Awards consist of categories covering both individual and team achievements as well as awards for best projects, MR tools and those that give of their talents to make the world a better place. The awards are judged by Quirk's editorial staff, end-client and/or supplier-side researchers
Best Client-Side Team ProjectB2B Research ProjectBest New Product/Service InnovationClient/Supplier CollaborationGlobal Marketing Research ProjectGroundbreaking Research ProjectNonprofit/Social Enterprise ProjectQualitative Research ProjectHealth Care/Pharmaceutical Research ProjectQualitative Research ImpactTechnology ImpactMarketing Research Supplier of the Year (2025 Revenue Below $5 Million)Quirk's Lifetime Achievement
The Market Research Council Hall of Fame Luncheon Awards Ceremony honors outstanding market research and insights professionals. The 2026 ceremony will induct John Gilfeather and Lisa Courtade into the MRC Hall of Fame, with Jim Whaley receiving the MRC's Research Ambassador Award and John Bremer receiving the MRC's Research Innovator Award
MRC Hall of FameResearch Ambassador AwardResearch Innovator Award
The 2026 New York edition drew 1,949 registered attendees, making it the largest Quirk's Event to date. Official organiser pages do not publish an exhibitor count forecast or final exhibitor count for the 2026 New York edition
Forecast — not final
Visitors
1,800
Exhibitors
130
Growth over time
Edition recap
The 2025 Quirk's Event – New York took place July 23, 2025 at the Javits Center, drawing more than 1,800 attendees and over 130 exhibitors. The programme featured concurrent 30-minute sessions across multiple rooms, with AI emerging as the dominant theme alongside data quality, brand health tracking and evolving consumer behaviours. Quirk's Media published a suite of post-show articles summarising sessions and key takeaways, including 'Insights industry navigates shifting expectations from AI to authenticity' and 'Data quality, emerging tech and changing consumer behaviors: Takeaways from the Quirk's Event – New York 2025'. Industry recaps from Smith Hanley Associates, Phase 5, W5 Inc., Rival Tech and The Product Hub highlighted standout sessions from brands including NBCUniversal, DEWALT, Kind Snacks, Cash App, Suntory Global Spirits, Reckitt and Mondelez.
New this edition
1
Largest Quirk's Event to date
The 2026 New York edition drew 1,949 registered attendees, making it the largest Quirk's Event ever held across all cities and editions
Quirk's NYC was such a breath of fresh air! A few sessions especially stuck with me and have been bouncing around in my head ever since. It's hard to believe this event only lasts two days, because the inspiration and takeaways feel like they'll stick with me for weeks
“
Attending Quirk's Events is always a reminder of why I love being part of the market research industry. This year, specifically, I walked away with a renewed appreciation for the industry's resilience
“
Quirk's New York 2025 left me energized—not just about where market research is heading, but about the role we can play in making sure it heads there thoughtfully
Next edition outlook
2026-07-29 – 2026-07-30
estimated
The next Quirk's Event New York is expected in 2027 as part of the annual. New York edition cycle. Quirk's Media has confirmed the Los Angeles 2027 edition and has signalled plans to build on the momentum of 2026, which became the largest Quirk's Event to date. The broader industry is likely to continue its hybrid trajectory, with AI handling micro-decisions at scale while humans ground strategy, and with increasing emphasis on data integrity and governance as AI agents enter online research panels
Continued growth in attendance following the 2026 edition becoming the largest Quirk's Event to date Further integration of AI-driven tools and workflows into the conference programme Expanded focus on data quality, fraud prevention and AI governance as AI agents proliferate in research panels Growth of hybrid research models combining synthetic augmentation with human-led qualitative methods Possibly new networking formats and co-located events building on the 2026 programme
Impact
A bigger and stronger platform
The Quirk's Event – New York has grown into the largest gathering of its kind for the marketing research and insights community, with the 2026 edition drawing 1,949 registered attendees — the largest Quirk's Event ever held across all cities. The event draws more end-client/brand attendees than any other industry event, with over 2,000 corporate researchers from leading brands attending the 2025 Quirk's Events. The two-day format pairs concurrent 30-minute sessions with a central, interactive Expo Hall, creating a practical, learning-focused environment that attendees consistently rate highly. In 2025, 94% of attendees said they would recommend the Quirk's Event, and exhibitors made an average of over 85 connections each. The event has expanded from a single. New York gathering into a multi-city series spanning Dallas, Chicago, London and New York, while maintaining its flagship. New York edition at the Javits Center
Audience quality
High-value decision-makers
The Quirk's Event – New York consistently draws a high-quality audience of client-side and in-house researchers from leading brands across CPG, financial services, technology, healthcare, media and hospitality. The 2026 edition drew 1,949 registered attendees, and the 2025 New York event exceeded 1,800 attendees, with over 2,000 end-client/corporate researchers attending the Quirk's Events in 2025. Brand attendance spans companies such as Amazon, American Express, Bank of America, Colgate-Palmolive, Google, Johnson & Johnson, Keurig Dr Pepper, L'Oréal, Microsoft, PepsiCo, Procter & Gamble, Unilever and many more. Attendees range from those new to research to director-level insights professionals, creating a broad mix of experience and seniority. The event's low price point and partnerships with universities and associations make it a gathering place for the entire industry. In 2025, 94% of attendees said they would recommend the Quirk's Event
Exhibitor outcomes
Real business growth
Quirk's Events deliver measurable return on investment for exhibitors and sponsors. On average, 2025 exhibitors made over 85 connections per exhibitor, and 94% of attendees in 2025 said they would recommend the event. The event draws more end-client and corporate researchers than any other industry event, giving exhibitors direct access to decision-makers at the world's biggest brands. The interactive Expo Hall, which sits at the centre of the event with session rooms adjacent, keeps attendees engaged and on-site through games, food, contests, photo booths and lounge areas. As an exhibitor or sponsor, companies can make new connections with potential clients (lead generation), build brand awareness toward their target customer, get direct customer feedback, strengthen relationships with existing customers and industry peers, assess competitors, expand their partner network, train staff with real-time feedback, drive social media attention through a unique exhibitor experience, and position their business as an industry leader. All exhibiting packages include lead capture ability to manage leads for exhibiting staff via the event app, and interactive electronic badges from Badgee allow attendees to exchange contact information touch-free
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Global
Why it matters
The Quirk's Event – New York 2026 matters because it sits at the intersection of the industry's most urgent transformation: the shift from AI experimentation to production deployment. With agentic AI now embedded in core research tasks, synthetic data crossing from niche to mainstream, and data quality becoming a buyer-side priority, brand-side researchers and vendor partners need a practical forum to evaluate what actually works. Quirk's Events draw more end-client/brand attendees than any other industry event, giving exhibitors direct access to decision-makers at CPG, financial services, tech, healthcare and media companies. The event's low registration price point and university and association partnerships make it a gathering place for the entire industry, from those new to research to director-level insights professionals. For suppliers, the event offers a rare environment where client-side researchers arrive ready to engage without the fear of being bombarded by sales pitches, supported by interactive electronic badges and an Expo Hall designed to facilitate genuine supplier-client relationships
Industry trends
Key trends shaping this market and its wider industry.
01
AI moves from pilot to production, but integration lags
The market research industry has converged on three tasks where agentic AI is already embedded: analyzing data, updating reports, and preparing and integrating data. Yet only about 1 in 10 insights professionals say AI is fully embedded in standard workflows, and no single use case exceeds roughly 40% adoption across 15 tested applications. Concern about AI-related job loss has risen to 63% of professionals, creating a dynamic where belief in AI's benefits coexists with career uncertainty
Synthetic data crosses from niche topic to top-three industry buzz
Synthetic data moved from a niche topic to top-three industry buzz in a single GRIT wave. The global insights industry surpassed $153 billion in 2024 and aims to surpass $160 billion in 2025. Synthetic data is presented as a complementary layer useful for prototyping questionnaires, modeling scenarios and expanding difficult samples, but three practical limitations remain: it does not replace fieldwork, requires minimums of real data, and depends on modeling quality
Data quality and fraud prevention become buyer-side priorities
Fraud detection has become embedded standard practice, with 70 to 88% of users across every segment using tools regularly, while brand-side researchers are increasingly building proprietary panels to reduce reliance on external suppliers. AI governance remains a critical gap, and confidence in AI risk management correlates directly with exceeding business goals
Despite the rapid rise of AI personas, digital twins and AI-moderated interviews, immersive human-led qualitative work remained a powerful thread at Quirk's New York 2026. Sessions from brands including. The North Face and ASICS made the case that putting researchers in context — in the room, in the environment, alongside the people they are trying to understand — drives true innovation and builds empathy that automated methods cannot replicate
Research is increasingly judged by what it changes, not by how comprehensive the report is. Client-side research teams face three primary problems: velocity, visibility and vividness. AI is being used to model MaxDiff claims testing and reduce the need to repeatedly test similar claims, moving stronger ideas into concept development more quickly. The competitive advantage is shifting to how organizations organize, retrieve and apply what they have already learned
Industry M&A and consolidation reshape competitive landscape
The market research industry saw significant M&A activity in 2026. Norstat acquired Offerwise in January 2026, expanding its data collection footprint into the Americas. Pureprofile acquired Crnrstone Research for $700,000 in February 2026. Ampere Analysis acquired PlumResearch in May 2026. These deals signal consolidation as firms seek scale, geographic reach and complementary qualitative-quantitative capabilities
Global Insights and Market Research Event Circuit (September 2026 – September 2027)
Events are typically announced 6 to 12 months in advance. Registration for Quirk's Events opens approximately 6 to 9 months before the event date, with early registration periods offering significant discounts. IIEX and ESOMAR events publish calls for papers 6 to 8 months ahead. Attendees planning to exhibit or sponsor should begin outreach 3 to 6 months before the event. The busiest period on the circuit runs from September to November, with a second cluster in March to June
The market research and insights industry maintains a dense annual circuit of conferences spanning North America, Europe, Asia-Pacific and the Middle East. The circuit begins with regional Quirk's Events in Dallas, Chicago and London in the first half of the year, then moves to IIEX regional conferences in Washington D.C., Amsterdam and Bangkok, before culminating in flagship global gatherings: ESOMAR Congress in Valencia, TMRE in Denver, Insights Association CRC in Chicago, and IIEX West in San Francisco. The circuit serves distinct purposes — Quirk's Events prioritise practical learning and supplier-client engagement with a low price point for brand-side researchers, IIEX focuses on innovation and technology, ESOMAR Congress is the global industry flagship with a strong research and policy focus, and TMRE is the largest North American gathering for insights and analytics leaders
September–November 2026
ESOMAR Congress 2026Insights Association CRC 2026TMRE 2026MRMW Europe 2026IIEX West 2026MRMW MENA 2026
The busiest period on the industry circuit. Six major conferences in three months across Europe, North America and the Middle East. Attendees planning to participate in multiple events should secure travel and accommodation early
February–June 2027
IIEX APAC 2027The Quirk's Event – Los Angeles 2027The Quirk's Event – Chicago 2027The Quirk's Event – London 2027
The spring cluster features regional Quirk's Events across three continents and IIEX APAC. Brand-side researchers can attend Quirk's Events for as little as $149–$299, making this an accessible entry point
Event dates and details sourced from organiser websites and official event listings. Quirk's Event Los Angeles 2027 dates are approximate as the organiser has announced registration opening but not exact dates. Where schedules are subject to change, attendees should verify with the official event website before booking travel
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
LGA
LaGuardia Airport
Official Quirk's Event location page lists LGA as the closest airport at 13.8 miles from the Javits Center. Transit route: Bus M60+ to Yellow Line to Purple Line
13.8 miles
to venue
Approximately 43 minutes by taxi; approximately 55 minutes by public transit
by car
EWR
Newark Liberty International Airport
Official Quirk's Event location page lists EWR at 16.2 miles. Transit route: AirTrain Newark to Bus NEC
16.2 miles
to venue
Approximately 32 minutes by taxi; approximately 54 minutes by public transit
by car
JFK
John F. Kennedy International Airport
Official Quirk's Event location page lists JFK at 18 miles. Transit route: Jamaica AirTrain to Blue Line to Bus M34+
18 miles
to venue
Approximately 1 hour 17 minutes by taxi; approximately 1 hour 4 minutes by public transit
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget (3-star)
Times Square South / Midtown West
USD 150–250 / night
Budget-friendly options within a 10-15 minute walk or short subway ride of the Javits Center. Examples include Pod Times Square (compact rooms, from ~$150/night), Holiday Inn Express New York City Times Square, and Hampton Inn Times Square Central. Rates are estimates based on 2026 summer pricing and may be higher during peak event periods
Mid-Range (4-star)
Hudson Yards / Midtown West
USD 259–350 / night
Official Quirk's Event group rates: Hyatt Place New York City Times Square ($259/night), voco Times Square South ($269/night), EVEN Hotel Times Square South ($279/night), Homewood Suites New York/Midtown Manhattan Times Square-South ($289/night), Crowne Plaza HY36 Midtown Manhattan ($289/night), Courtyard New York Manhattan/Midtown West ($299/night). All rates are before taxes and rooms are limited at these rates. These hotels are 2-5 blocks east of the Javits Center and within a 5-10 minute walk
Luxury (5-star)
Hudson Yards
USD 400–700 / night
Premium properties within a 3-6 minute walk of the Javits Center. Equinox Hotel New York (0.16 miles, 3-minute walk) offers an on-site gym and spa. Pendry Manhattan West (0.29 miles, 6-minute walk) features 330-square-foot standard rooms and 850-square-foot suites with immediate access to Manhattan West dining. Rates are estimates for late July 2026 and vary by demand
Local transport
Get around the city with these convenient transport options.
Subway
Estimated cost$3.00 per ride (OMNY contactless or MetroCard)
Best for7 train to 34th Street-Hudson Yards Station
The most convenient subway option, with the station one block from the Javits Center. Connects to every subway line running through Manhattan, including Times Square (about 5 minutes). The MTA base fare increased to $3.00 on January 4, 2026. A permanent 7-day rolling fare cap means riders never pay more than $35 per week
Bus
Estimated cost$3.00 per ride (OMNY contactless or MetroCard)
Best forM34-SBS Select Bus Service along 34th Street
Runs east to west along 34th Street, stopping at W 34th St/12th Ave directly adjacent to the Javits Center. From Herald Square, the journey takes approximately 12 minutes. Do not take the M34A-SBS, which turns at Eighth Avenue. Pay before boarding at street-level fare machines
Ferry
Estimated cost$5–$14 one way (adult fares $11–$14; children 6–11 $5–$8; seniors 62+ $9–$12)
Best forNY Waterway from Port Imperial / Weehawken (NJ) to Midtown / West 39th Street Terminal
A convenient option for attendees coming from. New Jersey, avoiding tunnel traffic and tolls. The Midtown/West 39th Street Terminal is across the street from the Javits Center, with free shuttles to the venue. Ferries depart every 30 minutes and the crossing takes approximately 8 minutes
Taxi / Rideshare
Estimated cost$95–$132 (JFK flat rate plus tolls and tip); rideshare from JFK approximately $96; LGA and EWR fares vary
Best forFrom JFK Airport to Javits Center (dedicated drop-off at 38th Street and 11th Avenue)
Yellow taxis operate 24 hours and accept cash or credit cards. Uber and Lyft are widely available. A dedicated taxi and rideshare drop-off is located at the corner of 38th Street and 11th Avenue. Expect 66 minutes from JFK under typical traffic conditions, or 43 minutes from LGA
PATH Train
Estimated cost$3.25 one way (single ride); $3.10 per trip with a multi-trip card
Best forPATH from. New Jersey (Hoboken, Journal Square, Newark) to 33rd Street Station
An efficient option for attendees staying in New Jersey. The 33rd Street Station is approximately a 10-12 minute walk from the Javits Center, or a short taxi/rideshare ride. PATH trains run 24 hours on most lines and offer a flat fare regardless of distance
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: accepted
Type
Who needs it
Fee
Processing
B-1 Business Visitor Visa
Citizens of countries not participating in the Visa Waiver Program (VWP) who wish to enter the United States temporarily for business purposes, including attending a professional or business convention or conference, consulting with business associates, or negotiating a contract
$185.00
Varies by U.S. embassy or consulate. Global median wait time for a nonimmigrant visa interview appointment is approximately 30 days, but some posts exceed 12 months. An optional $750 expedited interview service is available at select consular sections from July 1 through December 31, 2026, allowing eligible applicants to secure an interview within 10 business days
ESTA (Electronic System for Travel Authorization)
Citizens or nationals of Visa Waiver Program (VWP) countries who wish to travel to the United States for business or tourism for 90 days or less. As of 2026, the VWP includes 41 countries: Andorra, Australia, Austria, Belgium, Brunei, Chile, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Qatar, San Marino, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom
$21.00
Most applications are approved within 24 hours, but it can take up to 72 hours. CBP recommends applying at least 72 hours before departure. The application itself takes an average of 23 minutes to complete
Citizens of the 41 Visa Waiver Program (VWP) countries may travel to the United States for business or tourism for up to 90 days without a visa, provided they obtain an approved ESTA. The VWP countries as of 2026 are: Andorra, Australia, Austria, Belgium, Brunei, Chile, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Qatar, San Marino, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom. Citizens of all other countries must obtain a B-1 business visa or an appropriate visa for their purpose of travel. Additionally, Canadian citizens are generally visa-exempt for business visits but must carry proof of Canadian citizenship
The United States accepts ATA Carnets for the temporary duty-free and tax-free importation of commercial samples, professional equipment, and goods for exhibitions and fairs. The ATA Carnet is an international customs document that simplifies customs procedures and serves as a guarantee against the payment of duties. The United States Council for International Business (USCIB) has been designated by U.S. Customs and Border Protection as the U.S. guaranteeing association and has appointed two service providers: Roanoke Trade and boomerang carnets. An ATA Carnet is valid for one year from the date of issuance and can be used for unlimited exits and entries during that period. The cost ranges from $255 to $545 depending on the value of the goods, and a security deposit equal to 40% of the value of the General List is required. Note: Samples intended to be consumed or given away at a trade show are not allowed under an ATA Carnet. Also, the United States is not a signatory to accepting carnets under the classification of Exhibitions & Fairs for imports into the U.S. A digital version of the ATA Carnet (eATA) officially commenced a global transition on June 1, 2026, with the first wave of 30 countries going live, though the U.S. continues to accept paper carnets
Late July in New York City is typically hot and humid. Based on 1992 to 2021 climate averages for New York City (Central Park), July has an average high of 29°C (84°F), an average low of 21°C (70°F), and average precipitation of 122.6 mm. Humidity averages 65%. Lightweight, breathable clothing is recommended, along with a light layer for air-conditioned session rooms
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The Javits Center is well connected to New York City's transport network. The easiest way to arrive is via the 7 train to the 34th Street-Hudson Yards Station, which is one block from the venue and connects to every subway line running through Manhattan. The M34-SBS bus runs east to west along 34th Street and stops near the venue at Eleventh Avenue and between 33rd and 34th Streets. Yellow taxis and rideshare services operate 24 hours and use a dedicated drop-off at 38th Street and 11th Avenue. Penn Station is 1.4 miles away (about 14 minutes by bus or 12 minutes by taxi), and Grand Central Station is 2.2 miles away. The NY Waterway ferry provides a direct connection from across the Hudson River, with a terminal one block from the Javits Center
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Subway and sidewalk etiquette
In New York City, sidewalk and subway etiquette is taken seriously. Do not stop in the middle of the sidewalk or block subway doors and turnstiles. When boarding the subway, pause and let passengers exit first before stepping in. Avoid staring at strangers, which is considered rude
Tipping culture
Tipping is customary in the United States and especially in New York City. When a person performs a service, such as restaurant waitstaff, bartenders, or taxi drivers, you are expected to tip at least 15-20%. Many restaurants also add an automatic gratuity for larger parties
Smoking regulations
Smoking is prohibited in restaurants, places of business, and public parks in New York City. This includes electronic cigarettes. Designated smoking areas are limited, so plan accordingly if you smoke
Javits Center's Hudson River identity
The Javits Center completed a major renovation and rebranding in 2026, marking 40 years with a 'Javits on the Hudson' campaign. The venue's design incorporates colors inspired by the Hudson River, and its 6.75-acre green roof is a wildlife habitat. The building spans five city blocks along Eleventh Avenue, so allow extra walking time between sessions and the Expo Hall
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: New York City (LGA, EWR, JFK)
Three major airports serve. New York City: LaGuardia (LGA), 13.8 miles from the Javits Center; Newark Liberty (EWR), 16.2 miles; and John F. Kennedy (JFK), 18 miles. LGA is the closest and most convenient for domestic flights, while JFK and EWR handle most international traffic. Book flights early as late July is peak summer travel season in New York. Public transit options from all three airports are available; taxi and rideshare services operate 24 hours
Visa
Most foreign nationals require either a B-1 business visa or an approved ESTA (for Visa Waiver Program citizens) to attend a business conference or convention in the United States. The Quirk's Event – New York 2026, as a professional marketing research conference, falls under permitted B-1 activities. Canadian citizens are generally visa-exempt for business visits but must carry proof of citizenship
Processing: B-1 visa: Varies widely by consulate, from a few weeks to over 12 months; global median is approximately 30 days for an interview appointment. ESTA: Typically within 24 hours, up to 72 hours
Apply for a B-1 visa at the U.S. embassy or consulate in your country of residence. The application requires Form DS, a photo, and an interview (interviews are generally required, with limited exceptions). ESTA applicants should apply online at the official ESTA website. Both B-1 visas and ESTA are for temporary business visits and do not permit employment in the United States. Ensure your passport is valid for at least six months beyond your intended period of stay
Find a stay near the venue with options for every budget.
Areas to stay
Hudson Yards (closest to venue, 3-6 minute walk) · Midtown West / Hell's Kitchen (5-10 minute walk, wide range of dining) · Times Square South (10-15 minute walk or one subway stop, budget-friendly) · Chelsea (15-20 minute walk, boutique hotels and nightlife)
Budget (3-star)
$150-$250 per night
Mid-Range (4-star)
$259-$350 per night (official group rates from $259)
Luxury (5-star)
$400-$700 per night
Transport
Get to the venue and around the city with these options.
Airport → venue: Three airports serve the Javits Center: LaGuardia (LGA, 13.8 miles, ~43 min by taxi), Newark Liberty (EWR, 16.2 miles, ~32 min by taxi), and John F. Kennedy (JFK, 18 miles, ~1 hour 17 min by taxi). Public transit options exist from all three airports, with journeys ranging from 54 minutes to 1 hour 4 minutes. Taxi and rideshare services operate 24 hours
Hotel → venue: Most recommended hotels are within a 5-10 minute walk of the Javits Center. The 7 train at 34th Street-Hudson Yards station is one block from the venue and connects to hotels along the line. The M34-SBS bus runs east to west along 34th Street, stopping near the venue
Ride-hail: A dedicated taxi and rideshare drop-off is located at the corner of 38th Street and 11th Avenue. Yellow taxis operate 24 hours and accept cash or credit cards. Uber and Lyft are widely available. During peak convention hours, expect 10-15 minute wait times on 11th Avenue
Public transit: The 7 train to 34th Street-Hudson Yards is the most convenient subway option, one block from the venue. The M34-SBS bus runs along 34th Street and stops near the Javits Center. Penn Station is 1.4 miles away (14 minutes by bus), and Grand Central is 2.2 miles (23 minutes by subway). OMNY contactless payment is accepted on all subways and buses ($2.90 per ride)
Parking: There is no public on-site parking at the Javits Center. Off-site parking garages are available within walking distance along the 11th Avenue corridor, with rates from approximately $28 to $75 per day depending on duration and event demand. Parking on 11th Avenue or surrounding streets is prohibited and subject to fine or tow
Weather
Plan and pack for the event climate.
Month: July
Temperature: Average high 29°C (84°F), average low 21°C (70°F)
Seasonality: July is one of the wettest months in New York City, with average precipitation of 122.6 mm. Occasional thunderstorms are possible. Humidity averages 65%, making it feel warmer than the temperature suggests
Packing: Pack lightweight, breathable clothing such as cotton or moisture-wicking fabrics. Comfortable walking shoes are essential as the Javits Center spans five city blocks. Bring a light layer or sweater for air-conditioned session rooms, which can be chilly. An umbrella or rain jacket is recommended for afternoon thunderstorms. Sunscreen and a hat are useful for walking to and from the venue
Itinerary builder
Add priorities and side trips to make the most of your visit.
Add side trips
Default day plan
8:00 AMRegistration and Expo Hall opens; light breakfast available
9:00 AM:30 PMAttend concurrent 30-minute sessions on marketing research topics
12:30 PM:30 PMLight lunch in the Expo Hall
1:30 PM:15 PMAfternoon sessions and networking breaks
5:15 PM:30 PMCocktails with Quirk's (select exhibitor booths turn into specialty bars)
8:30 PM:00 PMOpening Night Karaoke Party
Thursday 8:00 AM:15 PMDay 2 sessions, Expo Hall, and Celebrate 40 Years of Quirk's Media
Plan your trip
Planning
Best day to visit: Wednesday, July 29, 2026
Day 1 offers the full conference programme including concurrent sessions, the Expo Hall, and the evening networking events Cocktails with Quirk's (5:15 to 6:30 p.m.) and the Opening Night Karaoke Party (8:30 to 11:00 p.m.). Day 2 also features a full programme but ends earlier at 5:15 p.m. with the Celebrate 40 Years of Quirk's Media closing event
T
Register for the event — Registration closes July 28, 2026. On-site registration is not available. Early registration by January 29, 2026 offers the best price. Guidance: register early as the event tends to sell out quickly
T
Book hotel and flights — Official Quirk's group rates range from $259 to $299 per night at partner hotels. Late July is peak summer travel season in New York City, so book early. Guidance: consider Hudson Yards or Midtown West hotels within walking distance of the Javits Center
T
Plan session schedule — Review the programme and identify sessions most relevant to your work. Concurrent 30-minute tracks cover AI, synthetic data, data quality, insights activation and more. Many sessions are end-client/brand-led case studies
T
Check visa and travel documents — International travelers should ensure they have a valid ESTA (for Visa Waiver Program citizens) or B-1 visa. Apply for ESTA at least 72 hours before departure. Guidance: verify passport validity of at least six months beyond your stay
T
Download event app and plan networking — The Quirk's Event web app provides the schedule, exhibitor profiles and networking tools. The smart badge system from Badgee lets you exchange contact information touch-free with other attendees
T
Pack for warm weather and long walks — Late July in New York City is hot and humid with highs around 29°C (84°F). Wear lightweight, breathable clothing and comfortable walking shoes. Bring a light layer for air-conditioned session rooms
Sample visitor itinerary
Route-optimised day
8:00 AM
Registration and Expo Hall opens; light breakfast available
Javits Center
9:00 AM:30 PM
Attend concurrent 30-minute sessions on marketing research topics
Session rooms
12:30 PM:30 PM
Light lunch in the Expo Hall
Expo Hall
1:30 PM:15 PM
Afternoon sessions and networking breaks
Session rooms and Expo Hall
5:15 PM:30 PM
Cocktails with Quirk's (select exhibitor booths turn into specialty bars)
Expo Hall
8:30 PM:00 PM
Opening Night Karaoke Party
Stout NYC Penn Station, 215 West 35th St
Thursday 8:00 AM:15 PM
Day 2 sessions, Expo Hall, and Celebrate 40 Years of Quirk's Media
Javits Center
Side trips
4
The High Line
Elevated Park
Directly connected via an elevated corridor from the 34th Street entrance; about a 5-10 minute walk
A unique elevated park built on a former rail track, featuring gardens, art installations and scenic city views. The northern end begins at Hudson Yards, just steps from the Javits Center
Hudson Yards and Edge Observation Deck
Mixed-Use Development and Observation Deck
About a 5-minute walk
A major commercial and residential development with shopping, dining and the Edge observation deck, which offers panoramic views of the city from the 100th floor
Times Square
Entertainment District
One stop on the 7 train from 34th Street-Hudson Yards; about 10 minutes
The iconic commercial intersection with Broadway theaters, shops and restaurants. Easily accessible for an evening out after the event
Chelsea Market and the Meatpacking District
Food Hall and Shopping District
About a 15-20 minute walk or short rideshare
A historic food hall and market with diverse dining options, plus nearby boutiques, galleries and nightlife in the Meatpacking District
Networking spots
3
Porchlight
Cocktail bar
Located near the Highline at 271 11th Avenue. Venue for the Research Club's Summer Mixer on Tuesday, July 28 from 7:00 to 11:00 p.m. Inviting destination for a night out after an event at the Javits Center, with well-crafted cocktails and a lively atmosphere
Stout NYC Penn Station
Bar and restaurant
Located at 215 West 35th St. Venue for the Opening Night Karaoke Party on Wednesday, July 29 from 8:30 to 11:00 p.m
Arno Ristorante
Italian restaurant
Located in midtown Manhattan. Venue for the MRC Hall of Fame Luncheon Awards Ceremony on Friday, July 31 from 12:00 to 2:00 p.m
Budget
Costs & budget
Quirk's sells fixed-price exhibiting packages rather than per-square-metre rates. The Standard Exhibitor Package includes a 10' x 8' designated space (approx. 7.43 sqm). The Bright Space Premium package includes a 10' x 10' space (approx. 9.29 sqm). Stand furniture, internet connection and attendee contact information are excluded from all packages
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
Hotel × 2 nights$400.00
Per diem × 2$150.00
Visa$40.00
Estimated total$590.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
Registration fee
visitor · In-house (brand-side) researcher
USD 299 / per person
official
Registration fee
visitor · Market research supplier
USD 1899 / per person
official
Registration fee
visitor · Unrelated role (recruiter, marketing service provider, student/academic, private equity, etc.)
USD 1899 / per person
official
Exhibitor package
exhibitor · Mini Stand Exhibitor Package
USD 6750 / per package
official
Exhibitor package
exhibitor · Standard Exhibitor Package
USD 9450 / per package
official
Exhibitor package
exhibitor · Bright Space Premium Exhibitor Package
USD 14450 / per package
official
Exhibitor package
exhibitor · Bronze Sponsor Exhibitor Package
USD 15450 / per package
official
Exhibitor package
exhibitor · Gold Sponsor Exhibitor Package
USD 24950 / per package
official
Hotel
both · Budget
USD 150–250 / per night
estimate
Hotel
both · Mid-Range
USD 279–400 / per night
official
Hotel
both · Luxury
USD 400–700 / per night
estimate
Airport transfer
both · Subway
USD 2.9 / per ride
official
Item
For
Tier
Estimated range
Status
As of
Registration fee
visitor
In-house (brand-side) researcher
USD 299 / per person
official
Registration fee
visitor
Market research supplier
USD 1899 / per person
official
Registration fee
visitor
Unrelated role (recruiter, marketing service provider, student/academic, private equity, etc.)
USD 1899 / per person
official
Exhibitor package
exhibitor
Mini Stand Exhibitor Package
USD 6750 / per package
official
Exhibitor package
exhibitor
Standard Exhibitor Package
USD 9450 / per package
official
Exhibitor package
exhibitor
Bright Space Premium Exhibitor Package
USD 14450 / per package
official
Exhibitor package
exhibitor
Bronze Sponsor Exhibitor Package
USD 15450 / per package
official
Exhibitor package
exhibitor
Gold Sponsor Exhibitor Package
USD 24950 / per package
official
Hotel
both
Budget
USD 150–250 / per night
estimate
Hotel
both
Mid-Range
USD 279–400 / per night
official
Hotel
both
Luxury
USD 400–700 / per night
estimate
Airport transfer
both
Subway
USD 2.9 / per ride
official
Decision
Visit, exhibit, or skip?
Should you go?
Answer 8 quick questions to find out whether you should visit, exhibit at or skip. The Quirk's Event – New York 2026. Your responses are scored against real event facts: attendee profile, session tracks, exhibitor packages, networking events, travel considerations and industry demand
QUESTION 1 OF 8
What best describes your role in the marketing research and insights industry?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You are a brand-side researcher with a $300–$500 budget, want to evaluate AI tools and research methods, and can travel to New York in late July
Best for
Brand-side/in-house researchers and insights professionals seeking practical learning, case studies and peer networking without a large budget commitment
Min. budget
$299.00
Timeline
2–4 weeks before the event is sufficient for registration and travel planning; early registration (by January 29, 2026) offers the best price
Risks
Sessions fill up quickly; popular AI and data quality topics may require early arrival
Travel and accommodation costs in New York City in late July can be high
If you are a supplier, visiting without exhibiting may limit lead-generation opportunities
exhibit
You are a supplier with a $6,000–$15,000 budget, clear lead-generation goals, and a compelling booth experience or speaking topic to attract brand-side researchers
Best for
Market research suppliers, vendors and agencies seeking direct access to brand-side decision-makers and measurable lead generation
Min. budget
$5,850.00
Timeline
3–6 months to plan booth design, secure sponsorship, submit speaking proposals (approved by Quirk's editorial staff) and coordinate logistics
Risks
Exhibitor ROI depends heavily on booth engagement strategy and follow-up process
Competition from other exhibitors for attendee attention is high in the Expo Hall
Custom stand graphics and VIP passes have specific deadlines (June 3 and June 22, 2026)
skip
Your role, budget, travel situation or objectives do not match what this event offers, or you have higher-priority commitments during late July 2026
Best for
Professionals outside the marketing research and insights industry, those with no budget or travel capacity, or those whose current priorities do not align with the event's AI, data quality and insights activation themes
Timeline
Not applicable – no preparation required
Risks
Missing networking and learning opportunities if your goals change later
Competitors may gain visibility and leads that you forgo
Book with
Partners
Jacob K. Javits Convention Center
Venue
Host venue for The Quirk's Event – New York 2026, located at 429 11th Ave, New York City, NY 10001
Official MRC page linked from the Quirk's Event New York 2026 networking page
FAQs & glossary
Answers
Frequently asked
Glossary
1
End-client researcher
An in-house (brand-side) researcher working at an organisation whose primary focus is on products or services outside of research, such as CPG, health care, retail or media (source:
2
Expo Hall
The center of every Quirk's Event, adjacent to session rooms, where attendees enjoy games, specialty food and drink, contests, photo booths and lounge areas, and where interactive electronic badges let attendees choose who to share contact information with (source:
3
Q-Mandments
Quirk's guidelines that all speakers and exhibitors must adhere to, intended to ensure each session and booth interaction is insightful, welcoming and engaging rather than sales-driven (source:
4
Quirk's Media
The organiser of the Quirk's Events and a marketing research information provider that publishes articles, news reports, directories and studies and hosts events across multiple cities (
