Quick&More 2027 home supplies show, Milan, 21-24 January
Dates
21–24 Jan 2027
City / country
Milan, Italy
Venue
Fiera Milano
Event overview
Quick & More Home Supplies Exhibition 2027 runs 21-24 January at Fiera Milano in Milan, Italy.
The B2B fair presents homeware, giftware and festive decorations to large-scale retailers, chains, wholesalers and specialist stores.
It runs alongside Milano Home, and one admission ticket covers both shows plus the new Christmas Preview area in Padiglione 6.
TL;DR
Visit to compare complete homeware, gift and Christmas ranges in one trip and to meet suppliers able to ship immediately. The co-located Milano Home and Custom X areas add specialist retail, design and personalisation lines, so a buyer can build a full seasonal assortment without travelling between venues.
Exhibit to reach Italian and international volume buyers at the point when Christmas and home ranges are being selected. The 2026 edition reported 31,019 combined visitors and over 100 brands, and the shared ticket with Milano Home puts specialist retailers and interior buyers on the same floor as large-scale retail accounts.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Strada Statale del Sempione 28, 20017 Rho MI, Italy
Entrances & gates
Rho-Fieramilano M1 entrance
Red metro line M1 terminates at Rho-Fieramilano and links directly to the exhibition centre.
Over 10,000 visitor spaces; book a daily space through the Fiera Milano parking page.
10,000 spaces ·
Food options
Fiera Milano Rho food courts
On-site diningParking: More than 10,000 visitor parking spaces are available at Fiera Milano Rho, with daily parking bookable online. Approach via the A50 west ring road or the A4, A8 and A9 motorways and follow the fieramilano or Pero-fieramilano exits.
Gate: The most direct public-transport entrance is the Rho-Fieramilano stop on metro line M1, connected to the fairground. The Rho Fiera railway station also serves the site.
Attend
Ticket info
Badge collection
Create or sign in with a Fiera ID before arrival, then use the QR code from the registration email at the entrance.
Ticket notes
Register online through the Fiera ID portal. A Quick&More ticket also admits Milano Home and Custom X on the same dates; no 2027 ticket price was printed at the time of research.
Who runs the show
Fiera Milano S.p.A.
Organiser
What's on
Milano Home
Specialist home and interior show for independent retailers and interior designers.
Same dates at Fiera Milano; entry included with the Quick&More ticket.
WebsiteCustom X
Area for technologies that personalise products and support brand customisation.
Included with the Quick&More ticket according to the official ticket page.
WebsiteChristmas Preview
Joint Quick&More and Milano Home area dedicated to Christmas ranges.
Padiglione 6.
WebsiteHow the last edition performed
Last edition
2026
Visitors: 31,019
Exhibitors: 100
Edition #: 3
This edition
2027
Visitors: 33,000
Exhibitors: 120
Next edition
Not announced yet
Edition recap
The 2026 third edition of Quick&More ran alongside Milano Home and reported 31,019 total visitors and more than 100 exhibiting brands, with 8% of visitors from abroad.
New this edition
Christmas Preview
A joint Quick&More and Milano Home area in Padiglione 6 dedicated to Christmas ranges, from decorations and trees to nativity scenes and illuminated villages.
SourceSouvenir Plus
A thematic area for inspirational gift items and merchandise that broadens the souvenir and impulse-gift offer.
SourceImpact
Quick&More matters because it puts volume home, gift and Christmas suppliers in front of Italian large-scale retail buyers at the start of the seasonal buying window. The shared ticket with Milano Home widens the audience to specialist retailers and interior buyers, so one January trip in Milan covers both mass-market and design-led assortments.
Audience quality
The audience is concentrated among professional buyers: large-scale retail and big-box stores, chains, wholesalers, distributors, garden centres and specialist shops. The 2026 edition reported 8% international visitors. Buyers arrive to write seasonal ranges rather than browse, so exhibitors should prepare price lists, minimum order terms and immediate-availability data.
Exhibitor outcomes
Return depends on range breadth and readiness to supply volume. Suppliers with sharp opening price points, fast replenishment and a clear Christmas story fit the large-scale retail buyer best. The co-located Milano Home audience can add specialist accounts from the same stand. No audited ROI, rebooking rate or satisfaction score has been published, so treat payback as a planning estimate.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Italy has a deep home, gift and Christmas retail sector, with large-scale retail chains, independent shops and garden centres buying seasonal ranges in January. Quick&More gives suppliers a single Milan venue to meet volume buyers while Milano Home adds specialist and interior accounts. The joint ticket makes the trip efficient for international exporters targeting southern Europe.
Key trends shaping this market and its wider industry.
Christmas ranges are bought earlier
Retailers are locking Christmas decorations, gift wrap and seasonal accessories earlier to secure stock and avoid late freight disruptions. A January preview lets buyers commit while suppliers still have production slots.
What it changes: Exhibitors that present a complete Christmas story in January can win seasonal orders before competitors finalise ranges.
Value and immediate availability dominate
Large-scale retail buyers want broad assortments at competitive prices with stock ready to ship, rather than long lead times on narrow collections. Serial production and replenishment capability are central selling points.
What it changes: Suppliers should lead with opening price points and confirmed stock rather than design novelty alone.
Specialist and mass retail channels converge
Co-located shows let independent retailers, interior buyers and large-scale retail teams see the same suppliers on one trip. Brands increasingly need a range that works for both volume and specialist shelves.
What it changes: A single stand can serve multiple channel types, but the assortment and pricing must be segmented clearly.
Quick&More sits in a January Milan cluster with Milano Home, Custom X and PTE. Buyers can combine the shows in one trip, then follow the Christmas circuit to Frankfurt at the end of January.
Milano Home
Milan, Italy
Same dates and venue; included in the Quick&More ticket. Dates confirmed by the organiser announcement.
websitePTE - PromotionTrade Exhibition
Milan, Italy
Runs concurrently at Fiera Milano; exact 2027 dates assumed to match the January cluster and should be checked before booking.
websiteChristmasworld
Frankfurt, Germany
Year-level circuit estimate for the following week; confirm exact 2027 dates with Messe Frankfurt.
websiteMilan cluster
Book the Milan leg first, then add Frankfurt if the Christmas range needs a wider international comparison.
Circuit dates for Quick&More and Milano Home come from official organiser material; adjacent show dates are planning estimates.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Milan Malpensa Airport
Main intercontinental gateway; Malpensa Express trains run to Milan city and connect to metro M1 for Rho Fiera.
about 50 km
to venue
45-60 minutes
by car
Milan Linate Airport
Closest airport to central Milan; bus 73 links to the city and metro M1 continues to Rho Fieramilano.
about 20 km
to venue
30-40 minutes
by car
Milan Bergamo Airport
Low-cost gateway; Orio Shuttle buses connect to Milano Centrale, then metro and rail reach Rho Fiera.
about 55 km
to venue
50-70 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 95–140 / night
Simple rooms near the fairground; book early because the Milano Home and Quick&More dates fill the Rho corridor.
USD 160–240 / night
Business hotels with metro or rail access; the NH Milano Fiera is the closest mid-tier option to the venue.
USD 300–480 / night
Five-star central bases with easy metro access to Rho Fiera; allow 30-40 minutes door to door.
Get around the city with these convenient transport options.
Metro
Direct terminus at the fairground; trains run frequently through the day.
Airport train
Then continue by metro M1 to Rho Fieramilano; allow 60-75 minutes in total.
Taxi
Fixed or metered fares vary by operator; use an official taxi rank at the airport or hotel.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa | Non-EU nationals who do not hold a Schengen visa waiver | $90.00 | 15-45 calendar days |
EU, EEA, UK and many other passport holders can enter visa-free; check the Italian Ministry of Foreign Affairs list for your nationality.
Italy accepts ATA carnets for temporary import of exhibition goods; list all display items and carry the carnet to customs.
Official visa pageWeather
January is Milan's coldest month, with daytime highs around 7°C and overnight lows near 1°C. Rain is possible and the fairground is exposed between halls, so bring a warm waterproof coat and comfortable shoes.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is strong across Milan and the fairground. EU roaming rules apply for EU SIM cards; non-EU visitors should buy a local data eSIM or prepaid SIM at the airport.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Milan trade fairs are smart-casual for daytime meetings, with a jacket useful for evening appointments or showroom visits.
Coffee and lunch
Coffee is usually taken standing at the bar and lunch is later than in northern Europe; book evening dinners in advance during show week.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MXP
Book early for the third week of January, when Milan trade-show demand lifts fares and central hotel rates.
Book flightsSchengen rules apply. Many nationalities enter Italy visa-free for short business trips; others need a short-stay business visa before travelling.
Estimated cost: USD 90
Processing: 15-45 calendar days
Carry an invitation letter, hotel booking and return ticket for the border or visa interview.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: From MXP take the Malpensa Express to Cadorna or Centrale, then metro M1 to Rho-Fieramilano; from LIN use bus 73 to the city and metro M1.
Hotel → venue: Use metro M1 to Rho-Fieramilano from central Milan; allow 30-40 minutes door to door.
Ride-hail: Uber and local taxi apps operate in Milan, but traffic around the fairground is heavy at opening and closing.
Public transit: Metro M1 and regional trains to Rho Fiera are the most reliable options.
Parking: Over 10,000 spaces at Fiera Milano Rho; pre-book a daily space during show week.
Plan and pack for the event climate.
Month: January
Temperature: 1-7°C
Seasonality: Cool and damp with a chance of rain; occasional morning fog.
Packing: Warm coat, layers, waterproof shoes and an umbrella for the walk between metro and halls.
Plan your trip
Best day to visit: Thursday 21 January 2027
Opening day brings the freshest supplier attention and the widest stock availability before samples and catalogues are depleted. It also leaves three more days for follow-up meetings while the full range is still on display.
Register for a trade ticket and confirm the Fiera ID login works. — A Quick&More ticket also covers Milano Home and Custom X.
Book flights and a refundable hotel in Rho or central Milan. — January trade-show week fills the closest hotels first.
Build a supplier shortlist by hall and product category. — Split the list between homeware, giftware and Christmas Preview.
Download the show app, save the floor plan and book meetings. — Confirm the metro M1 route to Rho-Fieramilano.
Pack business cards, buyer ID, comfortable shoes and a power bank. — Allow 45 minutes from central Milan to the venue.
Registration and coffee
Rho-Fieramilano main entranceHomeware supplier meetings
Quick&More hallsChristmas Preview walk-through
Padiglione 6Milano Home specialist range review
Milano Home hallsFollow-up calls and lead review
Buyer lounge or hotelMilan Duomo and Galleria Vittorio Emanuele II
City Landmark
30-40 minutes by metro M1 from Rho Fiera
Short evening trip for architecture, shopping and a central dinner.
Lake Como
Day Trip
About 1 hour by train from Milano Centrale
Add a weekend day for scenery and outlet shopping after the show.
Buyer lounge at Milano Home
Matchmaking lounge
Use the Meet & Coffee format for short introductions to specialist buyers.
Fiera Milano hospitality bars
Show-floor cafe
Good for informal follow-ups between meetings; go before the midday rush.
Italian buyers often compare several suppliers after the show, so a fast, specific follow-up with prices and availability is more useful than a generic brochure.
Budget
Shell scheme
USD 190–260 / m²
Raw space
USD 130–180 / m²
Standard booth
9 m²
No 2027 tariff was printed in the sources reviewed. Bands are planning estimates for a Milan B2B show and exclude VAT, furniture, rigging and freight.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · shell 9 sqm
USD 1710–2340 / per stand
booth
exhibitor · raw 36 sqm
USD 4680–6480 / per stand
hotel
both · mid
USD 160–240 / per night
per_diem
both · standard
USD 60–90 / per day
visa
both · Schengen business
USD 90 / per application
insurance
exhibitor · public liability
USD 40–90 / per stand
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | shell 9 sqm | USD 1710–2340 / per stand | estimate | 2026-10-31 |
| booth | exhibitor | raw 36 sqm | USD 4680–6480 / per stand | estimate | 2026-10-31 |
| hotel | both | mid | USD 160–240 / per night | estimate | 2026-10-31 |
| per_diem | both | standard | USD 60–90 / per day | estimate | 2026-10-31 |
| visa | both | Schengen business | USD 90 / per application | estimate | 2026-10-31 |
| insurance | exhibitor | public liability | USD 40–90 / per stand | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Quick&More 2027.
QUESTION 1 OF 6
What best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a clear supplier shortlist and can attend at least one full day.
Best for
Retail buyers and category teams sourcing home, gift and Christmas ranges
Min. budget
$800.00
Timeline
Book 4-6 weeks ahead
Risks
January weather delays
Hotel rates rise during show week
exhibit
Your range is production-ready with prices, stock and lead times confirmed.
Best for
Homeware, giftware and Christmas brands seeking volume buyers
Min. budget
$4,500.00
Timeline
Commit 90 days before build-up
Risks
Stand and freight costs
Slow follow-up loses buyer interest
skip
You cannot act on leads within six months or cannot fund travel.
Best for
Teams with no buying budget or no firm 2027 range plan
Timeline
Reassess for 2028
Risks
Missing the January buying window
Competitors meeting your accounts
Book with
Fiera Milano
Owner and operator of the Rho exhibition centre hosting Quick&More, Milano Home and PTE.
Venue operator; not a show sponsor.
SEA Aeroporti di Milano
Operator of Milan Malpensa and Linate airports, the main international gateways for the show.
Airport operator; useful travel resource, not an official partner.
Confcommercio Milano
Milan business association representing retail and service companies across the metropolitan area.
Business association resource; partnership not confirmed.
Federlegno Arredo
Italian federation for the wood, furniture and furnishing industries, relevant to home and interior buyers.
Industry association resource; partnership not confirmed.
Recommended providers
Italian Ministry of Foreign Affairs
Official Schengen visa information and appointment portal.
Filter for Rho or metro M1 access; free cancellation is useful while dates are confirmed.
Compare flights to Milan Malpensa and Linate; book 6-8 weeks ahead.
International exhibition freight and customs clearance to Fiera Milano.
Travel and exhibitor liability cover; confirm trade-fair cover in writing.
Book Milan city and Lake Como trips around show days.
CRM and lead capture; export show leads into a dedicated campaign.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
5
References
1
Publishers
3
Date checked
Fiera Milano
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