Trade show
Pure London Spring/Summer 2027
Pure London 2026 is a fashion trade show co-located with Spring Fair at the NEC Birmingham from February 1-4, 2026. It serves as a combined fashion destination connecting buyers with brands across fashion, home, gift, and garden sectors. The event features over 1,500 suppliers, attracts 38,000+ buyers, and offers product exploration, industry insights, and networking opportunities. It is organized by Hyve Group and targets B2B retail professionals.
Pure London 2026 is a fashion trade show co-located with Spring Fair at the NEC Birmingham from February 1-4, 2026. It serves as a combined fashion destination connecting buyers with brands across fashion, home, gift, and garden sectors. The event features over 1,500 suppliers, attracts 38,000+ buyers, and offers product exploration, industry insights, and networking opportunities. It is organized by Hyve Group and targets B2B retail professionals.
Event details
- Dates: 7–10 Feb 2027
- Location: Birmingham, United Kingdom
- Venue: NEC
- Industry: Fashion
- Category: Trade show
Audience scale
- Exhibitors: 1,500+
- Attendees: 16,000+
Industries
- Fashion
- Retail
- Home
- Gift
- Garden